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How To Create a Brand
Many business owners don’t know how to create a brand and don’t have money to hire a professional. But when setting foot in the world of marketing and business, the first thing you will encounter is the concept of the brand. A brand is essentially the identity and lifeblood of your business. It is what consumers will come to know you by. Without a brand, you will have a hard time putting your creation out into the world.
Through this step-by-step process, you will become familiar with how to form your brand. By utilizing these tips, your high-quality business will start seeing excellent results in a short amount of time. For a more in-depth look at each of these tips and more, check out Active Marketing’s information here.
Here are 10 Easy Tips to Create a Brand
Establish Where You Came From
Your establishment’s history plays a big part in defining who you are. Through defining the way that you got here, you can come to terms with who you are and what your company exists to do. Knowing this factor can help you to better serve any customers that come your way.
Some items that you should know include when you create a brand:
- Information about the creation of the company, including how and why it was made
- Content about the founders
- Items that happened along the way that posed as steppingstones and hurdles
- The status of the business
Once you have these, you have created a foundation for your business. From here, you can build up your brand with more information based on what your company is, does, and wants to be.
Find Your Vision
Your vision is a statement that tells everybody what your plans are for the company going forward. It should show where everyone should strive to be as you serve customers and employees.
Creating a vision statement might seem daunting, but it is not that difficult now that you’ve laid your foundation. When writing, you can take into mind:
- Both big and small picture goals
- Your present situation and how you can get to a future goal
- The successes you have had and plan to have
- That it needs to be brief to get your point across
- That you should declare, avoiding words that raise a question such as “desire”
Your vision statement will be a part of the brand you create as it grows. It lets customers and employees see the kind of brand that you have created and encourages them to stick around for what is to come.
Moreover, it is a statement of hope for even the newest of brands that you created.
Create a Brand that Aligns With Your Mission
Your mission might sound like your vision statement, but it is different in a few critical ways. Your mission statement lets the world know who you are. It tells them what you do and where you do it.
To create your mission statement, you should consider:
- Your company’s purpose
- The business ventures that you embark on
- The values that you hold near and dear every single day
You can combine all these items into one powerful sentence to create your very own mission statement. It will help drive your values in the business that you conduct, and even increase morale among those that work for you.
Formulate Your Values
What are the values that your company holds at its core? Having a set of values will assist your company in making relationships with clients and employees alike. Values can set your company apart from others and help people to be clear on who and what you are.
When making up your values, you should consider:
- The way that you want to be perceived
- The needs of your clients or customers
- The competition you have in your field
- Unique services you may have those others lack
By taking into consideration all these items, you will be able to discover your values without issue. All it takes is knowing what you stand for as a company.
Shape Your Brand Personality
A personality is what will draw people to your brand. It gives a human voice to an otherwise faceless company, creating a way for your customers to react and relate to the products that you provide.
A brand personality can be something such as:
It is up to you to pick a brand personality based on your clients, your product, and who you intend to attract. Don’t pick a personality that is the sole opposite of your values and what you stand for.
Define Your Voice of the Brand You Create
Your voice goes along with the personality of your brand. You want to find a way to speak to the customers you attract in a way that is genuine and personable. It should set you apart from those that are trying to compete with you.
Find your voice by answering basic questions in a way that you believe sounds right for your company. Decide whether you are formal or informal, funny or serious, bold or emotional. There’s a whole world of options that you can choose from to make your brand unique.
Take Note of Typography
Believe it or not, typography can impact the way that your brand is perceived. It often affects the subconscious of the viewer, pushing them to either take in the message that you are trying to give or convincing them to walk away.
The typography that you use should match your voice. Some of the most critical elements include:
- The font styles
- The size
- The color
- The capitalization used
- Anything that is bolded or italicized
Take care to make sure that the typography you use matches the voice you have chosen. A mismatched set can confuse customers on what your brand voice is.
Remember the Colors
Colors can be a vital part of giving a brand to your company. The more attractive they are, the more likely a potential customer will investigate your company further. If you choose bad colors, they won’t be as intrigued to keep clicking or reading.
Like the typography, your colors should match your voice and tone. Look at an established brand to see how they incorporate emotion into their use of color to target their audience and make use of their company values.
Incorporate Good Photography
If you use photography for your company, you should make sure that it is of high quality. Nothing says unexperienced like grainy images on the front page of a website. For your brand to come off as professional, you should take the time to gather great images.
When picking them, you should examine:
- The emotion that they produce
- If they show what your company does
- If they show your goods and services
If they fit all these criteria, they’re good for your brand. Pick photos in a similar style to give a sense of cohesion to the company you own.
Use a Memorable Logo
A logo is a critical part of your brand. It needs to be created in a way that is effective enough for people to recognize it instantly without any description. As your brand grows, the logo will gain more and more power in the marketing world.
A great logo should have a few important features. Some of these include:
- Timelessness, so that your logo does not become outdated as time continues to press forward
- Personification, as it should bring your brand to life with the personality it demonstrates
- Versatility, as it should be able to be displayed in multiple formats
- Simplicity, as this makes it easy to remember
The logo should come last so that you can incorporate your values and other items into its construction. The finished product should be a powerful image of your brand. Once you have that, you are set to put yourself out into the world. You know exactly who you and your company are. Here’s another post about questions to ask when you’re developing your brand.