My Top Ten Favorite Business Tools (Updated to 21 Tools) for Entrepreneurs As I’m working with my clients I’m frequently advising them about business tools that are useful for small business owners and those who are self-employed. Since I believe that marketing is one of the most important small business owner skills, several of my favorite...
The Best Way to Find Business Coaches Near Me
The question is, how do I find the right business coaches near me to provide the services my company needs? The success of a business depends on fast growth, valuable resources and improved financial performance. This can be achieved with the expertise and services of professional business coaches. When it comes to improving a small...
Tools to Help Customers Find You in 2021
The way that the Internet works for small business changes constantly. It’s become more important to have paid social media advertising because getting customers from the “organic” kind of posting has so greatly declined. It’s nearly impossible to keep up with changes in social platforms like Instagram or Facebook, who regularly add new features, policies,...
Creative (and Free!) Ways to Grow Your Business in 2021
As you may know, getting word-of-mouth business is one of the most powerful ways to grow your business. Below are some creative ways to “prime the pump” and get others to promote and grow your business and refer you…..and all of these things are free! Free Ways to Grow Your Business Do Press Releases. Your local...
The Best Way to Grow Your Business in 2021: Getting Referrals
We all know that word of mouth is the best way to grow a business. When you receive a referral you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you. Getting Referrals for Your Business The...
Team Building System in 2021: Landscaping Company
This week I’m writing about using a Team Building System in a Landscaping Company. A Team Building System is a reliable system for placing your team members in roles best suited to their strengths and building them into a powerfully cohesive and committed team that delivers business results. I’ve been writing about some of my...
What’s Your Unique Selling Proposition in 2021?
Why should you have a Unique Selling Proposition? Competition is continually increasing. Even if you are in a local niche business your products and services will eventually become a commodity. Then for consumers the only question is: who has the lowest price? The good news is that you can command both customer loyalty and higher...
Using a Tactical Marketing Plan in a Law Firm in 2021
This week I’m writing about using a Tactical Marketing Plan in a Law Firm. A Tactical Marketing Plan is an aggressive, measurable plan to increase your leads, improve your sales conversion rates, and increase your annual revenue per customer so that your profits increase exponentially. I have been writing about some of my hero clients...
Landing Page Design Inspiration in 2021
A landing page is a stand-alone page meant to capture contact information from visitors who are interested in your offering. Its secondary but key purpose is to convert visitors into leads. Statistics strongly support that a landing page can significantly increase your conversions. A landing page is one marketing tactic that flows from your Strategic...
Using a Comprehensive Exit Strategy for a Plant Nursery
This week I’m writing about using a Comprehensive Exit Strategy. This is a detailed strategy for identifying the current value of your business, quickly enhancing its value, and developing a marketing plan to identify the ideal internal or external buyer to pay the best price for your business. I have been writing about some of...
