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The Basics of Digital Marketing
In this day and time, we are all connected now. Marketing and advertising are no longer what they used to be. One of the easiest ways to confirm this is to look at the power and influence social media networks now have. After all, you now have new platforms to communicate with existing and potential customers. But what exactly is digital marketing and what does it involve? As a business owner, it is essential to know the basics of digital marketing and some digital marketing strategies that you could deploy.
Simply put, digital marketing is a new way of marketing that uses the Internet and other technologies to advertise your small business and your products or services. Here are the basics of digital marketing strategies that can help you grow your business.
The Basics of Digital Marketing Strategies:
#1: Social Media Marketing:
Social media networks have changed the way businesses operate. Now, small businesses are no longer “isolated”. We are an integral part of the social community through our business pages in which we can contact with our customers, find new ones, show our business mission and goals, highlight our products, among so many other things. Twitter, Facebook, Instagram, LinkedIn, Pinterest are all examples of social media networks that should be a part of your marketing campaigns.
One of the best things about social media is the fact that it allows something that could only be seen related to physical businesses: word of mouth.
Social media includes a wide range of opportunities since it allows small businesses to get in touch with our customers daily and get their feedback. In addition, it also works very well when you want to make an announcement viral.
#2: Search Engine Optimization (SEO):
SEO is another powerful digital marketing strategy that every small business owner should use. Simply put, SEO refers to the optimization of your own website so it can rank higher on search engines like Google, Bing, among others. The higher your small business website is ranked, the more traffic it will receive, the more sales you will make, the more revenue you will have.
SEO includes multiple techniques and tactics. Here are the more important ones:
- the use of keywords;
- link building;
- site structure (your website needs to be user-friendly and ready for mobiles);
- content published;
#3: Search Engine Marketing (SEM):
SEM can be considered as a part of SEO: However, it goes one step beyond and also includes the use of pay-per-click (PPC) campaigns and other online advertising models.
The most popular PPC program is Google Adwords. You will need to have an account with Google and create an ad for what the service that you are trying to promote, for example, You will also need to choose the keywords and decide on the bid for each one of the keywords that you choose.
When your campaign is live, people will be able to see your ad ranking on the top of Google results. Whenever someone clicks on your ad, you’ll pay the bid that you set.
#4: Email Marketing:
While there are many marketers who no longer believe in email marketing, we believe that it is still one of the most powerful tools to communicate directly with your customers and prospects. While in the old days, email marketing campaigns were only designed to promote products or services, this is no longer the case. You will need to nurture every lead that you have on your list and earn their respect and trust. However, as soon as you add them to your list you cannot be sure they will be willing to buy from you. All marketing takes repetition.
#5: Content Marketing:
Content marketing is another powerful technique that is used in digital marketing. With this strategy, you will need to produce content that is valuable, interesting, and relevant to your targeted audience. This is another way to gain their trust and engage with them.
When you decide to implement a content marketing strategy, you can do a lot more than simply publishing blog posts. You can use white-papers, videos, infographics, among so many others.
#6: Other Channels:
Videos are extremely popular and YouTube is the king of the industry. If you don’t have any problem standing in front of the camera or, at least, speak while using graphics without showing your face, you can benefit from video. This is definitely a strategy that you should consider using within your digital marketing plan.
This is another popular digital marketing strategy. After all, everyone carries their smartphones everywhere. However, this tends to be a bit costly.
As you can see, digital marketing includes many different strategies that you can use to grow your small business. It’s up to you and to your small business coach to decide on how you should implement each one of them.
Caution: Implement One Digital Strategy at a Time
However, allow us to give you a word of caution: implementing too many digital marketing strategies at the same time may not be a good idea. The truth is that you’ll have a hard time measuring the real results of each one of the campaigns. So, take one at the time, and learn to do each one well. For more information, check out this article on generating leads.
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