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Here’s How I Grew Five Businesses, and Eventually Sold One to a Fortune 500 Company.
7 Free Marketing Strategies to Grow Your Business
I’ve been coaching small business owners for 16 years and during that time I’ve used a number of free marketing strategies to grow their businesses. Some might refer to these strategies as Guerilla Marketing Strategies.
Here are 7 free marketing strategies that work well for my clients:
Create a “Drip Campaign.”
Most business owners focus on “now buyers” only, which make up between 1% and 5% of buyers. Doing so ignores over 95% of buyers: future buyers and soon-to-be buyers! Furthermore, 80% of all sales are made between the 5th and 12th point of contact. Most business owners will try a marketing tactic once or twice and give up. A drip campaign is a way of contacting your prospects in multiple ways over a period of time so that they will come to know, like and trust you. You can use email, postcards or other media to stay in touch with prospects. Developing a strategic, long-term approach by marketing to your prospects will position you to be the go-to company when your prospects get ready to buy.
Enter into the conversation in the head of your prospect.
When your prospects arrive at your website or see your other marketing information the last thing they are interested in is you, your team, your name, or your story. All they care about is themselves and what they need. Create your messaging that directly addresses their need; that includes your content and your images.
Make your client the hero.
Many business owners set themselves up as the hero on their marketing materials. You are not the hero; your client is! Show your prospects that your clients are the real heroes in the story. You are just a guide that helps them to win the day.
You have 5 seconds to do these 3 Things.
In our “A.D.D.” world when someone visits your website you have five seconds to 1. Communicate what you are selling. 2. Show how your product/service benefits their life. 3. Shows how they can buy what you are selling. If you can convey these three things in five seconds you have a chance at keeping them on your site for longer.
Create Joint Ventures.
One way to get plenty of leads to your business is to create joint ventures with non-competitive businesses that also serve your client base. An example could be businesses that do pest control, pool service, lawn service, and painting. These businesses can keep their eyes open for referral opportunities for each other. Meet with your potential joint venture partners and set up a referral fee to one another. Now you will have several other salespeople representing you.
Be proactive about getting testimonials and referrals.
Word of mouth advertising is one of the most effective ways to grow your business. Check out this article to get more information about social proof and getting testimonials.
Reactivate past customers.
One of the fastest ways to grow your business is to go back to past customers and reengage them. They already know you and trust you. Simply go back to them and ask them what it would take for you to win them back. You may be surprised to see how many you can win!
In summary, you don’t have to pay a lot of money to be successful in marketing your business. Keep your customers in mind as you create your free marketing strategies: show them that you care, and persist in reaching out to them and you will see your sales and customer satisfaction grow!
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