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Wi-Fi Marketing for Retail: How Does It Work To Boost Sales

The retail industry is under immense pressure to keep up with the rapidly changing landscape. In order to stay ahead of the curve, retailers need to be constantly innovating and finding new ways to engage with their customers. One of the most effective ways to do this is through Wi-Fi marketing. By offering free Wi-Fi in your store, you can not only attract more customers, but also collect valuable data about their shopping habits. Here are 10 ways that Wi-Fi marketing can help boost sales for your retail business.

What is Wi-Fi Marketing?

Wi-Fi marketing is a type of marketing that uses Wi-Fi hotspots to reach potential customers. By offering free or discounted Wi-Fi access, businesses can attract people to their locations and encourage them to spend more time – and money – there.

In addition to boosting foot traffic, Wi-Fi marketing can also be used to gather data about customers, such as their contact information and purchase history. This information can be used to create targeted marketing campaigns that are more likely to result in sales.

There is a lot of data backing up the efficacy of Wi-Fi marketing.

Here are 10 ways that Wi-Fi marketing can boost sales for retail businesses.

Increased foot traffic


How often have you been somewhere–a mall, a store–and you’ve seen people just sitting around on their phones? Now, instead of being a place for people to take a break from shopping, your business can become a destination for people to connect to the internet and get things done.

By offering free Wi-Fi inside the store (that’s the kicker), you ‘re essentially saying, “Come on in and shop–and while you’re here, why not connect to the internet and do some work?” You may not think that people would take you up on such an offer, but you’d be surprised.

In fact, a study by JiWire found that 74% of consumers said they would visit a business more often if it offered free Wi-Fi.

Turn window shoppers into paying customers

If you have a brick-and-mortar store, chances are you’ve had people come in, browse around, and then leave without buying anything. It’s frustrating, but it happens. However, with Wi-Fi marketing, you can turn those window shoppers into paying customers.

How? By offering Wi-Fi access, you can encourage people to come inside and browse–and then, once they’re connected to the internet, they may be more likely to make a purchase. Even if they don’t make a purchase right there on the spot, they may contemplate buying something that they otherwise wouldn’t have, which is still a win for you.

Gather customer data with Wi-Fi Marketing

When people connect to your Wi-Fi, you can gather data about them, such as their contact information and purchase history. This information can be used to create targeted marketing campaigns that are more likely to result in sales.

For example, if you know that a customer has purchased items from you in the past, you can send them targeted emails or ads for similar products. Or, if you have a list of email addresses, you can send out a monthly newsletter with exclusive deals and promotions.

The bottom line is that Wi-Fi marketing gives you the ability to collect data about your customers and use it to your advantage.

Upsell and cross-sell

Once you have gathered data about your customers, you can use it to upsell and cross-sell them products and services that they may be interested in.

For example, let’s say that a customer has purchased a pair of shoes from you in the past. When they connect to your Wi-Fi, you can send them a message about a new style of shoes that you have in stock–or, if you know their size, you can send them a coupon for 20% off their next purchase.

The key here is to use the data that you’ve gathered to offer products and services that your customers will actually want to buy.

Enhance the customer experience with Wi-Fi marketing

In today’s world, people expect more than just a product or service–they want an experience. And with Wi-Fi marketing, you can enhance the customer experience by offering things like digital loyalty programs, in-store competitions, and social media integration.

For example, you can offer a digital loyalty program where customers can earn points for every purchase they make. These points can then be redeemed for rewards, such as discounts or free items.

You can also use Wi-Fi to run in-store competitions, such as social media contests or scavenger hunts. These competitions can not only drive sales, but also create a sense of community and loyalty among your customers.

Finally, you can use Wi-Fi to integrate with social media platforms, such as Facebook and Twitter. This way, you can offer discounts and promotions to people who follow you on social media–and you can also use social media to drive traffic to your store.

Offer guest Wi-Fi


If you have a business that gets a lot of foot traffic–such as a restaurant, cafe, or retail store–you can use Wi-Fi marketing to offer guest Wi-Fi. This way, people who come into your business can connect to the internet without using their data plan.

Not only is this a nice perk for your customers, but it can also help you generate leads. How? Well, when people connect to your guest Wi-Fi, you can require them to enter their contact information, such as their name and email address. This way, you can add them to your marketing list and start sending them targeted emails and ads.

Increase dwell time

When people are connected to your Wi-Fi, they’re more likely to stick around and browse–which means that you have a chance to convert them into a paying customer. And the longer they stay, the more likely they are to make a purchase.

So, if you want to increase sales, then you need to find ways to keep people in your store for longer. And one way to do this is by offering Wi-Fi.

For example, you can offer Wi-Fi-based games or quizzes that people can play while they’re in your store. Or, you can offer Wi-Fi-based content, such as articles, videos, or podcasts. This way, people will have something to keep them occupied while they’re in your store–and they may even learn something new.

Allows for better multi-channel marketing

Wi-Fi Marketing is a great way to get people signing up for email lists, liking and following social media accounts and even sharing contact information with you so you can market to them in the future.

This type of marketing allows you to have a constant connection with customers, rather than just when they’re in your store. You can use things like pop-ups or splash pages to get people to sign up for your email list or follow you on social media.

This way, you can continue marketing to them even after they leave your store and turn them into lifelong customers.

Use push notifications

Push notifications are a great way to re-engage customers and get them back into your store. With Wi-Fi marketing, you can send push notifications to people’s phones or devices when they connect to your Wi-Fi.

For example, you can send a notification that offers a discount to people who haven’t been in your store in a while. Or, you can send a notification about a new product or service that you’re offering.

Push notifications are a great way to increase sales and get people interested in what you have to offer.

Conclusion on Wi-Fi Marketing

Wi-Fi marketing is a great way to boost sales and increase dwell time. By offering guest Wi-Fi, you can generate leads, and by using push notifications, you can re-engage customers. So, if you’re looking for ways to increase sales, then consider using Wi-Fi marketing in your store. It can be a great way to boost sales and increase customer loyalty.

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