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Here’s How I Grew Five Businesses, and Eventually Sold One to a Fortune 500 Company.

build a website

Website Building – DIY or Out source?

To DIY or to outsource? That is the question. If you want to build a website, there are advantages and disadvantages to both building the site yourself and hiring a professional.

So, take a look through the following helpful information that will assist you in determining which approach is right for you.

Determine What Your Goals Are

The first step to take when considering whether it’s best to build your own website or outsource the build to a professional is to determine the goals of your website.

For instance, you may want to gain leads by using calls-to-action on your landing page or using lead magnets. Alternatively, you may wish to create a design that can engage your target audience.

By setting out your goals, you can better determine whether a DIY or professional approach is best for your website creation.

Evaluate Your Skills

In this day and age, it’s really easy to create a website. Anyone with basic skills can use website builders that come with plenty of templates, tools, and features to make a captivating and attractive site.

However, if the aim of your website is to build your brand, sell more products or services, and generate more profits, unless you have the right skills, it’s usually best to put your website build in the hands of a professional; especially if this is your first time developing a website.

A professional knows all the right UI and UX design methods to ensure your website is engaging, easy to use, attractive, and appealing.

Furthermore, to create a well-designed site, you ideally need to know design basics like what colors go well together, how to utilize whitespace, and what fonts to use.If you lack such skills, outsourcing will be the best option.

On the other hand, if you have the necessary skills, or are willing to put in the time and effort to learn such skills, you could go with the DIY approach.

Consider the Costs

One major benefit of going it alone is that you can save substantial costs. You’ll have some costs to take care of, for setting up, maintaining, and updating the site, but those will be next to nothing compared to hiring a professional website developer.

However, if the goal of your website is to generate a profit, it can be more than worth investing in professional design to ensure more people find and engage with your website.

Consider the Time Factor

Time is money, so it’s just as important to consider the time factor as much as the costs of building your website. Creating a good website takes time. It will take even longer if you need to first learn new skills.

Therefore, your time could potentially be better spent on other areas of your business while you leave the creation of your site to the professionals.

Also, bear in mind the time it will take to make changes to your website and create updates in the future.

build a websiteYou Can Have Greater Control Over Your Website if You Build it Yourself

Speaking of making changes and adding updates to your website after it’s built, one of the greatest advantages of building your site yourself is that you have complete control over it.

That means you can make simple changes whenever required and don’t have to rely on or have to wait for someone else to complete the work.

When you go with the DIY approach, you have total control over your website in all respects. 

You Know Your Business Better Than Anyone Else

Having control over your website can be better than hiring an agency or freelancer to build your site for the simple reason that you understand your business inside out.

A website developer cannot have the same level of insights into your specific business as you have. Therefore, if you do hire a professional website developer, ensure you work closely with the person to make certain your site reflects your industry and your specific business.

Alternatively, you can simply build your website yourself. 

build a website

A Professional Is Called a Professional for a Reason

As mentioned earlier, a professional website designer will have all of the necessary skills to create an engaging, attractive, and SEO-optimized website.

So, regardless of other factors, it’s sometimes best to simply put your trust in the hands of a professional. The person you hire will be familiar with all the tools and technologies that go into making an excellent website.

He or she will also be adept in design skills. That includes major things like knowing the best overall color scheme to use for your site as well as small details, such as using a beauty photo editor on your headshot to make you look your best.

A professional website designer will also have the experience and skills required to make a site that stands out from your competitors.

On the other hand, if you decide to build your website yourself, you won’t have to do things like learning to code, developing design skills, finding resources, and getting software licenses.

With a Professional on Board, You Can Get to Market Quicker

If you’re setting up your website because you’re launching a new business or a new product, such as a medical product, it might be very important that you get your site set up quickly.

The speed at which you get to market can significantly affect the success of a launch, so if you don’t possess all of the skills required to create a professional website and your timeframe matters, you’ll be best off hiring a website developer.

Summing Up

At the end of the day, you need to carefully consider all of the above in order to determine whether you should outsource your website build or do it yourself. There’s no right or wrong way of going about it.

Whether you should go with the DIY approach or hire a professional simply depends on factors like the type of skills you possess and what your goals are.

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