Finding and Training Great Employees for Your Company

finding and training employees

The people you hire to work for your business can be your biggest assets and your biggest headaches; finding and training great employees can be a challenge. They can support and help you to achieve the vision you have for your company – but they can also prevent you from reaching that vision.

Finding and Training Great Employees

Too many businesses overlook the role of employee recruitment and retention when planning for the success of their organization. Staffing is an important exercise that needs to be purpose-driven and strategic, just like marketing.

Employees Think: What’s in it for Me?

It is vital to understand in today’s market that the relationship between employee and employer is a two-way street. Now, more than ever, employees have a “what’s in it for me?” attitude that extends beyond salary and benefits expectations into incentive and rewards programs. The days of simple compensation structures are over.

Now, this may sound like a big headache, but it’s actually a good thing! With some simple systems and open dialogue, you will be able to effectively create – and keep – your dream team.

The Power of Your Dream Team

How much of your own personal time has human resources – staff hiring, firing, issues management, etc. – taken this year? No doubt staff recruitment and retention is one of the biggest challenges facing any business owner today.

The truth is, if you spent half as much time on human resources as you do on marketing, I guarantee your sales would increase dramatically.

Employees Treat Customers Exactly the Way You Treat Them

Customers know the difference between happy employees and disgruntled ones, and it makes a difference when it comes to purchasing decisions. I’ve heard it said that your employees will treat your customers exactly the same way that you treat them. Would you rather have your car serviced by a grumpy mechanic who doesn’t feel his good work is rewarded or a pleasant one who just stepped out of a weekly team meeting?

A successful business owner has confidence in the people who work for him because he believes they are the best people for the job. Employees who know their employer believes in their skills and abilities will go over and above to get the job done, to make the sale.

Successful Business Owner Invest Time and Money in Employees

Successful business owners invest time and money in finding, keeping and training great employees. These are the people who share and support the collective vision of the company.

I’m not talking about a complicated formula or magic concoction. I’m talking about some careful thought and a proactive strategy that will make your business shine from the inside out.

finding and training great employees

Finding Your Dream Employees

Building a dream team starts by finding and hiring the right people for the job. Sounds simple enough. You post an ad, find someone who has the necessary qualifications and hire them on.

Not so fast. Recruitment is a complex process that can dramatically impact your business operations. Just like finding and securing the right customers, finding and hiring the right candidates requires pro-active planning and careful evaluation.

Create an Internal Recruitment System

If you currently work with a recruiting agency to build your team, now may be a good time to stop and evaluate the effectiveness of their service. While a recruiting agency can save you the time and hassle of working through the hiring process, it can also cost more money in the long run.

I always recommend creating an internal recruitment system, not because recruiting agencies do a bad job, but because no one knows your business like you do.

Create an Attractive Business Culture

If you want to attract and retain the highest quality clients, you must have a culture that is attractive and a future that is compelling. Developing an effective strategic plan and including your employees in the process is a good place to start. Determine where you are going, what your mission is and how your organization will treat others. Once you have established your vision, mission, and values, then you must deploy them throughout your organization to ensure that you “practice what you preach.”

An internal recruitment system ensures that the true essence of your business culture is communicated – from advertisement to interview. You also have the opportunity to communicate expectations from the outset, instead of relying on the recruiter to relay this information. The middleman’s thoughts and impressions are eliminated, leaving you to make decisions based on your impression of the candidate and no one else’s.

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Step One: Advertise the Opportunity

The first step in recruiting candidates is obviously letting potential candidates know about the opportunity with your company.

But before you pick up the phone to place a classified ad, remember that advertising for potential employees requires just as much consideration and planning as general advertising for your business.

Before You Place an ad ask yourself:

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  • Who is your ideal candidate?
  • What are their skills and qualifications?
  • What is their personality or demeanor?
  • What are they passionate about?
  • What are they looking for in a job?

Once you have a mental picture of your candidate, then you can begin to write an ad that will not only reach them but also inspire them to act (and submit an application).

When writing this ad, be as specific as possible and focus on the benefits of the job. Remember that potential candidates screen job postings with an eye for “what’s in it for me.” Tell them exactly that.

Here are a few sample job postings:

Are you the Marketing Assistant we need?

About You

You’re fun, friendly and have a keen eye for detail. You’re always two steps ahead of your colleagues, and eager to take on new and exciting challenges.

You’ll be the glue that keeps the marketing team operating in a seamless fashion, responsible for website updates, copywriting, event coordination and client relations. You’ll be punctual, responsible, and well put together.

You’ll ideally have an undergraduate degree in marketing or English, and some previous office experience, but a fast learner with a great attitude will also get our attention.

About Us

We are a collaborative team of young professionals. We offer a competitive salary, great benefits and performance incentives.

Think you fit the bill? Email your resume and cover letter to John Jones at [email protected] business.com by Friday at 5 pm.

Are Computers Your Life?

About You

You are smart, outgoing, and a wiz when it comes to computer programming. You’re on your friend’s speed dial for computer emergencies, large and small. Helping people understand the complex digital world is your passion.

You’ll be our Lead Computer Technician, managing our computer repair counter and five Junior Technicians. You’ll have great people skills, mounds of patience, and enjoy working as part of a dynamic team.

About Us

We operate Anytown’s leading computer repair store and are known across the region for our customer service. We work hard, play hard, and offer a competitive benefits package to our employees.

Tell us why this job is for you. Email your resume and cover letter to [email protected] by Thursday, September 23.

Both of these job postings speak directly to a very targeted audience. They’re friendly, colloquial, and communicate the job requirements in an informal way.

Every job posting should:

finding and training employees

  • Be written in the way that you talk
  • Be specific
  • Describe benefits
  • Include skills, qualifications, duties and job title
  • Be written in the present tense
  • Have a great headline
  • Call the reader to action
  • Be simple – in word choice and sentence structure
  • Be more exciting than the competition

Now that you have a great ad to post, you need to decide where you are going to publish it. This depends on the level of the job (junior to management) and on the specific type of candidate you are looking to recruit.

Here are the five major places to advertise your opportunity:

Government Employment Center

These are great places to find blue-collar or junior level employees. Candidates register with the center, which keeps their resumes on file. Be cautious with this route – it can produce a wide variety of candidates who are not qualified.

Indeed, Ziprecruiter, Etc

This is a great place to post junior to mid-level employment opportunities. You’re looking for basic qualifications from local applicants, perhaps even for part-time positions, with minimal cost.

Linkedin

Senior employment opportunities that require specific high-level qualifications are best advertised with a broad scope. This incurs a greater cost but will return a greater variety of candidates.

Online

This is a cheap way to tap into a massive database of job seekers. Post your ad online on sites like www.monster.com or www.workopolis.com and watch the resumes come flooding in. A large number of highly qualified job seekers who do not wish to register with a recruitment agency will use these services.

Referrals

The most ideal way to find candidates is through your existing network – including associates, colleagues, employees, friends and family. These candidates come to you already vetted by a trusted source. You may also wish to consider giving your staff an incentive to refer their qualified friends and associates to you.

Other Niche Areas

You should also brainstorm a list of any other niche areas that your target market may look for a job. Consider vocational schools, colleges, industry publications, industry associations, small publications, etc.

Once you’ve posted your ad, your next step is to manage the inquiries that come flooding in. These are just a few steps in the process of finding and training great employees.

Screen and Interview Candidates

Screen and interview candidates is one of the most time-consuming aspects of the recruitment process, so you will need to work out a system to manage the response to your job posting.

Screen and interview candidates is a system that will also ensure you ask all potential candidates the same questions, and provide them with the same information about the role as well as about your company.

1. Decide whether all inquiries will be handled by one person or several.

To screen and interview employees whether it will be handled by one person or several, depends on your staff resources and capacity. A system will allow multiple employees to assist in the process.

For example, if your candidates have been instructed to submit their resume and cover letter to you through email, designate a single email address and inbox to receiving and responding. This way you or another staff member will not be bombarded by emails and can designate an hour of time each day to managing the inquiries. If your candidates are calling in, designate a unique phone number or answering machine for this purpose.

2. Decide how inquiries will be responded to.

This can be as simple as an email acknowledging receipt of the resume, or specific instructions on an answering machine. Ensure everyone receives the same information, and that you receive the same level of information from all candidates (resume, cover letter, portfolio, references, and other relevant information.).

If you have asked candidates to call you instead of submitting their resumes through email, create a standard checklist of questions to ask them, as well as of information to provide them with. You may wish to create a script. Some questions might include:

  • What kind of job are you looking for?
  • Why do you think you would be well suited to this position?
  • Tell me a bit about yourself.
  • What makes you interested in our company?

Use this opportunity to get a feel for the applicant’s personality, and trust your initial impression. Create a form on which to record this information, and file it with their resume when you receive it.

3. Devise a process for reviewing resumes or applications.

The easiest and most time-efficient way to do this is in a single session, after the stated deadline, and not as you receive them. You may wish to enlist the assistance of a senior colleague to provide a second opinion.

Review the resumes and application materials, and divide the applications into three piles: interview, no interview, and maybe. From here you can begin to call candidates and set up the first interview.

It is also a good idea to be in touch with unsuccessful candidates, and politely let them know that you will not be asking them in for an interview. If you anticipate your response rate will be overwhelming, you may wish to consider stating in your advertisement that only successful applicants will be called.

Step Three: First Interview

The first interview is also a screening interview; your objective is to develop a first impression of the candidate as a person and to determine if they are qualified for the position. If you feel you have found an ideal candidate, this is also your opportunity to convince them to choose your company over any others they may be considering. Good people don’t stay in the market long.

Interview Candidate Structure

You will need to decide on a structure, or system, for the interview process as well. Will you be conducting the first interviews, or will another manager? Will the interviews be conducted one-on-one, or will several employees participate? If you are replacing an employee, you may want to consider inviting that employee into the interview to provide insight into the role.

finding and training employees

Interview Candidate Materials

Just as you are asking the potential candidate to come prepared to the interview, you must be as well.

  • Have an outline prepared for what you would like to cover? Topics include company history, job description, interview questions, compensation structure, availability, and room for advancement.
  • Bring two copies of a typed job description. Include all tasks the candidate will be responsible for completing or assisting with.
  • A company profile or overview document (other marketing collateral will also work here).

Interview Candidate Attitude

Begin to build a relationship with each applicant. The purpose of the interview is not just to discuss the job description, or for the applicant to get all the interview questions “right.” It is to determine if this person has the right attitude for the job, and whether or not they will fit in with the company’s culture and its employees.

Keep the interview professional, but make sure the applicant is comfortable. Interviews test our ability to perform under pressure, but you will want to gain an understanding of the applicant’s true nature. Remember that even if the applicant is not well suited to the role they have applied for, they may be suited to a future opportunity with the company.

Interview Candidate Questions

The questions you decide to ask the candidate are highly specific to your company and the role you are hiring for. Take some time to brainstorm what you really need to know about each person, and what questions you can ask to get that information.

Keep in mind that part of the objective of the first interview is to get a sense of the candidate’s personality. You will want to ask questions about their responses and begin to establish a real relationship with them.

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Here are some starter interview questions to get you going:

  • Tell me a little bit about your background.
  • What has been your first impression of our company/product/services?
  • Tell me about a time when…[insert a likely scenario they will encounter in the position]. How did it make you feel? How did you handle the situation?
  • What advantages do you feel you have over the other candidates?
  • What are your strengths? Weaknesses?
  • Tell me about an achievement you’re proud of.
  • Why did you leave your last position?
  • Where do you see yourself in five years?
  • …and so on.

Make sure you take good notes or ask a junior member of your team to take notes for you. Also, record your impression of the candidate after each interview. You will want to be able to reflect on each interview before inviting the candidate to the next phase of the selection process.

When the first interviews have been completed, review your notes and discuss your first impressions with other employees involved in the process. Then, decide who you would like to invite back for a second interview, and let the unsuccessful candidates know they are not right for this particular role.

Step Four: Second Interview + Reference Check

The second interview is used to confirm your impressions of the applicants you believe are well suited to the job. It can also be used to get more information, or to more closely compare two solid candidates.

Make sure you only offer a second interview to those you are considering hiring. If you are on the fence about a candidate, chances are your instincts are right, and bringing them in for a second interview is a waste of their time and yours.

Callbacks

When you call a candidate to invite them to come in for a second interview, remain professional and don’t make any allusions to a job offer. If your impression of the candidate changes during the second interview, you do not want to have to go back on something you said. Let them know what you thought of them based on the first interview, and ask if they would be interested in meeting with you a second time.

Give yourself and the candidate at day or two between interviews to reflect on the first interview and prepare for the second.

Interviewers Can Change

You may wish to change the person or team of people who conducted the first interview. Usually, the second interview is conducted with more senior team members at the table.

Interview Candidates Questions

While the second interview is often less structured than the first – a relationship has already begun to be established – you should still prepare a list of questions for the candidate.

These questions should focus on the specific tasks related to the job, and on providing more information about the culture, systems, and values of the company. You can also use the second interview to ask questions you may not have had the chance to in the first interview.

Office Tour + Introductions

Once you have determined that you have found the candidate for the job, take them on a tour of your office or business, and introduce them to your staff members. This is a good way of gaining an initial understanding of how the candidate might interact with your existing staff members.

Calling References

This is the final – arguably most important – step to make before offering the job to the candidate. You should ask your candidate for at least three employment references, and perhaps one character reference.

Call each reference contact, and explain who you are and why you are calling. Then ask if they have a few moments to answer some questions about the candidate. You will want to find out information about punctuality, professionalism, skills, and their reason for leaving. Cross-reference this information with your interview notes to ensure consistency between the candidate and their reference.

Step Five: Hire Your Employee

Provided their references are solid, now is the time to make them an offer of employment.

Call the candidate personally to offer them the job. Make sure you congratulate them and express your enthusiasm in welcoming them into your team. You will also need to follow up your conversation with a letter or email that includes the job offer document or contract.

In the case a candidate declines the job offer, you may wish to do a reference check on your second pick candidate and make them an offer.

Training Your Dream Employees

Once you have landed your dream employees through a rigorous recruitment process, it is essential that you continue to invest in your decision by putting them through a thorough training process. Training great employees makes them a great asset and grow professionally, and this makes them stay in your company.

finding and training employees

Training is Important for Employee Retention

Training an employee is actually an element of recruitment. A new employee’s orientation and training set the tone for their entire employment; this includes their impression of your business, its systems, and respect for its leaders. This has an impact on your ability to retain good people and avoid unnecessary or redundant recruitment processes.

Too often, businesses rely on junior employees to train new ones without any guidelines or ‘curriculum.’ New employees are thrown into the deep end without clear expectations or an understanding of ‘how things are done around here.’

Your Leaders’ Involvement in the Training Process

These elements affect how an employee perceives their own required level of effort or performance. A business that doesn’t give much thought to planning, expectations, and preparation will end up showing a new employee that the same lack of attention is expected from them.

Here are some things to ensure you implement when you create your comprehensive training system:

Prior Learning / Existing Knowledge

Acknowledge your new employee’s prior learning, and don’t overestimate or underestimate their existing knowledge.

Choice of Trainer

Investing time and effort in training employees, make sure the person or people who will be training the new employee are sufficiently qualified and experienced. If an administrator is leading a salesperson’s training and orientation, consider asking another salesperson or more senior team member to assist on specific days or sessions.

Training Materials

Have all the required training materials handy. This includes company manuals, industry guidebooks, common reference materials, work samples and anything else that will aid in the training efforts.

Training Tools

Also, ensure you have the tools available to train your new recruit. Will the training be held at their workstation or another workstation? Do you have all the software you need? All the equipment required? Doing so will ensure the training runs smoothly and the time provided will be used effectively.

Time for Training

Provide more than ample time for training – including time for questions and elaboration. Rushing training benefits no one, including your profits.

Testing to Ensure Mastery

Consider including some ‘tests’ or checks to ensure the new recruit understands each component of the training. Ask the trainer and the trainee to sign-off on each section.

Employees’ Part in the Big Picture

Each team member’s role is part of a larger picture: the company as a whole. Ensure that the trainee understands how their role contributes to the big picture on each level. If they are a junior member of a department, they should understand how their job contributes to the department, as well as how the department contributes to the entire company.

Encourage Employee Feedback

The trainee should be able to ask questions and review information at any time – including after the training process. Create an environment that encourages open dialogue and encourages employees to ask questions when they are unsure of a task.

The other common mistake that many companies make is ending training after the first few weeks of a new recruit’s employment.

Ongoing Employee Training

Training our employees is an ongoing process for every single member of your team, and there should be a system or structure in place to ensure that staff training and development happens on a regular basis. This can include cross-training, employee development, and new systems orientation.

Benefits of Regular Training

Regular training not only benefits your staff and improves their performance, but it allows you – the business owner – to:

  • Implement new policies + procedures
  • Invest in your staff, thereby improving confidence and morale
  • Evaluate staff performance at an individual and team level
  • Reward staff based on performance improvements
  • Provide a regular arena for feedback and discussion, including positive and negative experiences and issues

One-on-One Training + Evaluation

An effective system of ongoing training for employees is by weekly, monthly, or quarterly staff reviews. When conducted one-on-one, this provides a forum for regular communication with employees to review performance and identify areas for improvement. A one-on-one environment will encourage more open and honest dialogue than if the session were conducted as part of a team.

As a business owner, these sessions are valuable sources of information and insight into the strengths, weaknesses, and motivations of your team.

Senior Staff Mentoring Junior Staff

If you have a large staff, consider pairing junior staff with senior staff and establishing mentorship relationships. This is a powerful way to build the synergy of your team and frees you up from weekly meetings with each staff member. Instead, each senior staff member can report back to you on the results of their regular training sessions, and you only need to conduct these sessions with your senior staff.

Team Training Events

Team training events are great team builders and provide insight into how your team interacts as a whole. These can take the form of “lunch and learns”, where senior staff or guest speakers conduct an hour-long session with staff members or more social team-building exercises with a less formal program.

Team training exercises will shed light on the leaders and followers in an organization and bring together employees who may work outside of the office. These can be especially helpful if you and your senior staff do not see the team ‘in action’ on a daily basis.

Keeping Your Dream Employees

Now that you have spent hours of time and potentially hundreds or thousands of dollars recruiting and training your staff, your human resource job is done, right?

I suppose you’ve done what you’ve set out to do: get the right people working for you. But what happens when those people get bored? Or stolen by another company? Or feel they’ve “done all they can do” at your company?

The final step in the overall recruitment process is employee retention. This includes keeping your employees happy, supporting their development, and giving them an incentive to continuously improve their performance.

Your Work Environment

The environment you create for your staff has a huge impact on your employee retention rates. This includes the interior design and layout of your office or business, the lighting, plants, and kitchen amenities available. It also includes the culture of the company – what is the general working atmosphere? Are most people loud? Quiet? Is there a buzz or hum to the office space?

The bottom line is that employees should enjoy and feel comfortable coming to their workplace – they do spend most of their waking hours there.

Spending a little more on comfortable office furniture and amenities like coffee, tea, snacks, and social spaces will go a long way toward keeping your employees happy at work.

Recognition, Rewards, and Incentive Programs

finding and training employees

Did you know that many employees place more value on positive public recognition for a job well done than they do on salary?

Recognition and rewards are powerful tools when it comes to keeping employees happy. Positive feedback from those in more senior positions has a higher perceived value than a 3-5% salary increase – and it costs the business little to nothing to implement.

Retaining Your Employees

Incentive programs are a formalized way of rewarding employees for their achievements and successes. Clear targets and milestones are identified, and when an individual or team reach those milestones they are rewarded with bonuses or prizes.

Recognition, rewards, and incentive programs are an important part of employee retention, as well as team building. They will be discussed in further detail in the Team Building chapter.

Professional Development Programs

Another common reason employees choose to leave their positions is professional development. Many feel they need to move to another company in order to develop their careers or gain more responsibility. They may not necessarily dislike their current role, but become bored or stagnated and believe they have ‘done all they can do’ at that particular company.

Keeping good people means providing opportunities for growth and advancement within your company. This benefits the company because you can hire from within, and save money and time on recruiting and training new staff. It also benefits your employee and increases their loyalty toward your business.

Staff Retention

Professional development programs are an important part of staff retention – but they are also an important part of business growth and development. A company with staff who are always increasing their knowledge and improving their skills will stay on the ‘cutting edge’ of their industry and have an advantage over the competition.

Ongoing training and development should be a primary focus for any growing business. Here’s why:

  • Increases productivity
  • Increases staff retention
  • Increases workplace safety and morale
  • Increases customer service
  • Increases sales

Professional development programs typically focus on the big picture ambitions of the company and its staff members. The longer-term goals and career ambitions are recorded and taken into consideration.

Professional development can be easily worked into your ongoing one-on-one training systems. Keep a folder or binder for each staff member that outlines current role responsibilities, short and long term goals, and areas for improvement, and review it during your weekly or monthly meetings. Identify specific areas for growth, and develop plans of action for that growth.

For example, if your marketing assistant wants to grow into a marketing coordinator or manager role, and needs to improve her people management skills, consider putting her through a management course.

Simple System Tools for Employee Retention

Maintaining this program doesn’t have to be a time-consuming task. With some simple system tools and a commitment to regularly scheduled meetings, you can have a clear and effective program for your staff.

  • Evolving job description documents to monitor roles, responsibilities, and tasks
  • Regular performance evaluations
  • Goal planning worksheets
  • Continuing education programs at local business schools
  • Regular meetings between staff and supervisors
  • Rewards and incentives
  • Difficult to re-organize
  • Best for smaller lists

Conclusion

Finding and training employees is one of the most challenging issues that small business owners are facing. Implement these practices and see your business take on a life of its own!

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How to Foster High Performance by Creating the Right Workplace Culture

workplace-culture

Having the right workplace culture can make all the difference, in regards to your company’s success. As a company executive, you’ve probably wondered about the things you can do to boost the productivity and performance of your organization. While nothing can change how your employees feel about their duties and responsibilities or who they work for, organizational culture can boost engagement levels and improve the day-to-day experience of your employees.

Culture is defined as the collective mind and heart of an organization. There are a lot of things that affect the attitudes of your employees about their duties and responsibilities and who they work for. When most managers conduct culture assessments, they find that most mechanisms, activities, and processes connected to the experience of employees affect their attitude toward their work and organization. The biggest influence on the experience of an employee is their managers.

 How managers can create the right workplace culture to foster high performance

1. Create meaningful values and communicate them

Organizational values are not philosophical principles. Values help in guiding employees on how they should interact with customers, the community, and with each other. Your organization should have no more than five values to make it easier for employees to understand and remember what’s important to the organization.

Leaders should communicate the values and the expected behavior linked to each value. This will help employees to know what’s expected of them thus reducing uncertainty and ensuring that everyone’s behavior is aligned with the values of the organization. The best way for managers to communicate values to their employees is by setting a good example. Values do not just apply to frontline staff but the entire organization including senior management. For organizational values to have meaning, leaders should adhere to them every day.

2. Proper selection is key

Most of the time, managers rush to fill a vacant position in the organization without asking the right questions. And this leads to poor hiring decisions. Most managers look at the experience of a candidate to determine their employability. But according to essay reviews, successful leaders, on the other hand, look at how well the individual will work with others. It’s important to ensure that the candidate fits with the values and culture of the organization.

Human resource managers should consider using questions that have

workplace-culture

been tailored around the core values of the organization to know their candidates and make the right hiring decision. Another great way to conduct proper selection is by using a behavioral-interview approach. This method ensures that candidates engage in an activity during the interview process. This activity will help in pushing candidates out of their comfort zone and provide an opportunity to assess behaviors instead of asking a lot of questions.

3. Enhance the onboarding and orientation process

Research studies have shown that close to thirty percent of new hires quit within the first three months of working. To prevent this from happening to you, you should ensure that new hires receive an engaging and effective orientation during the first few days on the job together with an excellent onboarding process. It is important to set up success for new hires during this period to ensure that they feel connected to their team, job, and organization.

You can do this by establishing the right priorities from the first day. Ensure that all employees are happy and feel welcomed from the first day. By creating an organized training program and testing the comprehension of new hires, you will reduce turnover and boost the productivity and performance of your organization.

4. Communicate with all employees

The one thing that leads to poor engagement levels, low productivity, and an increased turnover rate in most organizations, according to a pro essay writer, is poor communication. Most managers are usually surprised when employees or teams report that there is ineffective communication because they think they communicate with their employees regularly. The key issue is not the quantity but the quality of communication transmitted within an organization.

Business leaders can improve communication in the organization by keeping their words short and simple, using their tone and body language effectively, and communicating in a timely fashion. Using the right channels to communicate and reinforce a message is also important. Keep in mind that communication is a two-way process. Checking on your employees regularly to ensure that they understood your message is important.

5. Recognize your employees

workplace-culture

Recognition is a great way to reinforce good habits, make employees feel appreciated, boost engagement and retain the best talent. However, most employees don’t feel appreciated in the workplace. A research study found that 63 percent of employees don’t feel like they get praised enough in the workplace. Every employee learns and processes information differently. Therefore, managers should ensure that they recognize their employees effectively.

Managers should use different methods to recognize their employees. And they should be based around writing, saying, or doing something. The best ways to recognize your employees include writing thank you cards or emails, mentioning their achievements in meetings, or coming up with a fun recognition program. Employees are different. Therefore, recognition should be tailored to meet the needs of every person.

6. Coach your employees

Informal feedback is one of the best ways to help your employees understand how their behaviors measure up to your expectations. Research studies have shown that 32 percent of employees wait for at least three months to get feedback from their managers. This makes it harder for employees to measure their performance and link it to the expected results. Informal feedback can be effective by ensuring that it is timely, fair, and balanced. You should explain why specific behaviors are important and include a gesture of appreciation.

7. Show employees that you care about the workplace culture

Showing your employees that you care about them individually and you’ll do whatever it takes to improve the culture of your organization. You can do this by listening to their needs and supporting them as much as you can. As you listen, make sure that you listen attentively and try to understand the perspective of your employees.

Conclusion on Workplace Culture

Successful leaders are always on the lookout for areas that need adjustments or improvements. While workplace culture is complex, the tips that we’ve shared here will help you foster high performance in the organization.

Author Bio:

Leon Collier is a blogger and academic writer from the UK. He likes trying new subjects and is always focused on proving his worth as a writer in new and challenging writing areas. His hobbies are reading books and playing tabletop games with his friends. You can reach him via Twitter @LeonCollier12.

 

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How Electrical Contractors Can Grow Their Company in 2022

How Electrical Contractors Grow Their Company

Your electrical service contractor company likely provides residential and commercial customers with a full range of design, installation, repair, inspection, and renovation work.

While highly skilled in all things electrical, many of these independently owned service companies face challenges in strategy, organization, communications, and marketing.

We at Small Business Coach Associates would like to offer 6 effective methods that will specifically help an electrical contractor company to grow and succeed.

Six Best Marketing Tactics to Grow Your Electrical Service Contractor Company

The following approaches can make a significant difference in working smarter, not harder as well as building up team rapport, improving customer service, and reaching your target clients.

  1. A Catalog of Contacts
  2. Relationship Building
  3. Follow-Up
  4. Word of Mouth
  5. Services, Services, Services
  6. A Marketing Strategy

Following is more detail on how to easily implement these tactics:

#1 Arrange Your Contacts in Your Database

As the owner of an electrical service contractor company, we are sure that you have contact info from most (if not all) past and current customers. However, you probably don’t have them all in the same place.

electrical contractorWhen the time comes to send a message or announcement about a new product, location, event, sale or other promotion, you want a simple way to send the same message to the same group of contacts at the same time.

Gather up the accumulated business cards, post-it notes, email contacts, and all online or paper lists to compile your customer contacts in one place.

You may also add names of people you’ve met while networking and at events. You may include contact info from vendors, contractors, partners, or other business associates.  At a minimum, keep their name, company, and email address. Consider including other data that you might need for a communication such as phone number, address, last contact date, type of contact, or description of work provided.

Prepare Your Customer Data to Begin Marketing

You can store this data many ways, such as in an online app, an Excel spreadsheet, or a Customer Management System like SalesForce or ActiveCampaign. You can keep everything in an email “group” consisting of only business contacts (no friends, family, et al).

Whatever method you employ, be sure to update it regularly.

With a ready-to-go list of contact information, promotional campaigns will be a breeze … and that will result in … new business!

#2 Build Better Team Relationships

When you have a small business with a limited number of staff, like an electrical service company, it is important that all the members of the team get along, are acknowledged, and are empowered to play a part in your company’s success.

Having a good relationship between the different staff members allows your electrical contractor company to work better. This culture can be fostered through individual recognition, respect, teamwork, and communications. An obstacle to communications is the fact that you have “cowboys and cowgirls out on the range.” Since they are outside your office performing work, you have less contact with them.

Ways to Build Your Team Relationships

A great first step is in recognizing that any team member (whether full-time, temporary, or intern) may bring not only potential customers but also possible ideas that further your success. They can recommend your services to their friends and families. Their attitude and enthusiasm may be the reason that some customers continue to use your firm.

To nurture their job satisfaction, input, and work ethic, find ways to:

  • Acknowledge the good – which can be as simple as an email recognizing what they’ve done well, a “Job Well Done” sticker, or a $5 gift card.
  • Come together – have regular all-hands meetings to discuss the state of the business, to talk about new plans, or announce promotions. Allow time for Q&A.
  • Keep your door open – sincerely offer for staff to come to you or their manager with their ideas or potential leads in addition to their concerns or feedback. All input can play a role in better working relationships and a more successful business. 

#3 Follow-Up With Your Customers

A rather simple method to build a good relationship with customers is through follow-up communications.

Make a call or send an email after a service call or when a project is completed. Ask for a ranking or feedback on aspects such as:

  • Response time
  • Professionalism
  • Efficiency
  • Cost

This method will, first, give you an idea of areas needing improvement while, second, building rapport. You can include a short questionnaire about these key points.

Thank Your Customer For Choosing Your Business

You can take this opportunity to thank the client for choosing your company and to offer a discount or gift card for new clients they recommend. You can even remind them of your guarantee or warranty, or request a testimonial on your website or social media page.

Doing follow-up communication is a clear signal that you care about your customer’s satisfaction and about doing a good job.

“We would like to recommend Alan at Small Business Coach Associates for making a large impact on our business. We are on track to double our generator sales this year. We gave ourselves and our employees raises, and we have paid an additional $75,000 on a loan that is nearly paid off. We have improved our quoting process, our sales process, our collections process, and our conversions process.  These improvements have resulted in a big positive impact on our sales and cash flow.  Additionally, we are offering financing and other value-added services which have benefited our customers and our business. Finally, we are taking more time off: 5 weeks this year!”  Andy, President, Electrical Service Company

 

How to Handle Customer Complaints

When you receive a customer complaint, it could pertain to dissatisfaction with the service, the poor manner a consultant has handled a query, or a lack of updates concerning an appointment. No matter the reason for the complaint, it is important to provide the customer with an attentive response in which you do your best to resolve the issue.

While most businesses will experience a customer complaint, it is essential to always put your best foot forward. Many people who have a negative encounter fail to alert the company but will spread the word about a negative perception to colleagues, friends, and family.

What to Do When a Customer Complains

Breathe Deeply and Relax

It can be challenging to deal with an irate customer but remember; it’s all about your service. It is not a personal attack. When you quip yourself to approach a tough situation with a calm attitude, you can think reasonably and determine the best course of action to improve their experience.

Listen and Identify the Problem

Your customer wants to be validated. Listen to what they are saying and try to understand their perspective. Show them that you understand and explain the steps you will take to address the matter.

Provide a Solution Based on the Details

customer complaintBefore agreeing to the customer’s terms, always get your facts. You need to make a professional decision that not only addresses the customer’s interests but maintains your business integrity.

Let the customer know that you have a handle on the problem by issuing follow-up calls. You could also offer a customer some form of a gift to show your sincerity, including a promotional offer. A discount off their next electrical maintenance service or a free electrical inspection are examples of such gestures.

 

#4 Cultivate Word-of-Mouth References

When someone needs an electrical contractor company, they no longer turn to the yellow pages and call the first number they see. Most people ask friends and relatives if they know someone who can handle the job.

According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. Plus, after analyzing specific case studies, researchers found a 10% increase in word-of-mouth [offline and online] translated to sales growth of up to 1.5% (source: www.bigcommerce.com).

So, you want to put some thought and planning into how to get the word out there.

The best strategy to get a reference will always be to maintain a high standard of service, be professional, and have a great relationship with your clients, staff, vendors, and other business contacts.

Consider a promotional plan, such as offering a $10 gift card to anyone who sends you a new customer. (Include employees in this, too!)  Flood your local area with promotional products – like baseball hats, t-shirts, and signage.

Social Media as a Marketing Tool

Along with referrals, social media is a powerful marketing tool for business exposure and growth. For contractors, failing to incorporate social media is a missed opportunity. With more than 3.5 billion people across the world using social media, tapping into this market can help businesses convert visitors into customers.

electrical servicePeople are naturally drawn to visual content. Even those looking for an electrical service contractor may be more inclined to click on a video or an image compared to reading a traditional advert. This does not mean you shouldn’t include descriptive ads; it is simply about being concise, innovative, and creating intriguing content that addresses your customers’ pain points.

Shares, likes, followers, and joining groups are all part of networking. It works similarly to ‘word of mouth references’ but uses online posts, videos, and images to attract and educate consumers. This offers immense potential to build your customer base and assert your business as a trusted, competent, and leading service.

Using Social Media to Get Referrals

Use your social media presence as a referral channel, and for reviews. FaceBook, YouTube, and Yelp play a major role in building trust and getting new business.

On your web site, emails, social media pages, and marketing materials, (1) include testimonials from homeowners and businesses that you’ve serviced, and (2) apply your branding.

Ensure that social media platforms present a bright and glowing view of your company and its services. Don’t forget to check Google, Angie’s List, Home Advisor and Yelp reviews and rankings –

If it’s an unfair comment, respond to it (of course) with all the professionalism you can muster.

Click Here to Access a Free Tool to Get Great Reviews

If it is a fair but negative appraisal, respond by first contacting the unhappy customer and making things right, then reply online with that story.

#5 Offer More Electrical Services

Once a customer has experienced your services, don’t neglect to make them aware of the range of other services you offer. Take time to let them know you can do more than just hang a light fixture or repair a broken wall outlet.

electrical serviceCommunicate that you can wire any size home, office, or commercial building. Let them know you do home inspections.

Publicize seasonal offerings like the installation of Christmas lights or yard displays. In the spring, show them photos of your most impressive outdoor lighting projects. People will be enticed by a photo of decorative strung lights on an attractive deck, or by discretely placed colored lights showcasing their home. Offer a free estimate on how to make their home look unique and upscale.

Consider offering service contracts, especially for commercial businesses. In such an agreement, a client would engage your company to exclusively perform electrical services.

Keep abreast of what customers want – if you don’t provide that service, then consider adding that to your offerings. That may require hiring new employees who are already trained and certified

#6 Define Your Marketing Strategy

As with any other company in any niche or industry, you need to have a well-defined marketing strategy. 

Research the answers to these questions:

  • What geographical areas do you serve?
    • Do you see your geographical areas expanding in the near future?
      • If yes, to where?
      • In any new service area, what will be different (weather, household income, number of commercial properties, etc.)?
      • Will it require new hires?
  • Who are your target customers (homeowners with over $100K income, small business owners with 20 to 40 employees, local home developers)?
    • What is the best marketing method to reach that audience?

marketing strategy

  • How much do you make in each type of work?
    • What types of work gave you the most profit over the last year?
    • What type of work do you anticipate will increase or decrease in demand in these areas?
  • What is your Unique Selling Proposition? That is, explain what it is about your products, services, delivery, culture, etc. differentiates you from the competition.
  • When are the times of year when your services are most in demand?
  • Are you willing to add more services to your company?
    • What type of electrical services are becoming more in demand?
    • Which services have the highest ROI (return on investment)?
    • What will this require (special skills? training? new marketing approach? added staff/subcontractors)?
    • How much of a financial investment will be needed?
  • Which methods of marketing have been the most effective (social media, TV, radio, newspaper, word-of-mouth, mailers, networking, etc.)?

Use the answers to develop your approach about WHO to market to, WHAT to promote, HOW and WHEN to advertise, and WHERE to market.

Why Your Electrical Service Business Needs Digital Marketing?

Owing to the impact that the 2020 pandemic has had on business, digital marketing has become a crucial part of growing your brand, making customer conversions, and attaining your professional goals.

digital marketingThe best way to reach customers and grow your business is by capturing attention, creating targeted advertising, and establishing your brand as an authority online. Digital marketing, including social media marketing, helps you attract potential customers to your services over your competitor.

Today’s top electricians are not only successful because of their skills but have invested in influential marketing and channels that local audiences can easily reach and access. By developing your very own online presence, you can reach more customers and represent your brand on the internet. Websites and social media allow you to describe your services, share client testimonials, and list the geographical locations you cover.

 As customers can use their PC, tablet, or phone to perform research into electrical services in a specific region and find your business faster than traditional marketing methods, it is important to become part of the online trend.

How to Start Marketing Your Electrical Service Business?

Marketing your business online should include service-based locations. Keep customers updated on new technologies, practices, and jobs completed by posting images and reviews on your website and social media.

Online marketing is also a great way to advertise your contact details. Include an online submission form for booking consultations and performing general inquiries.

Creating a Successful Web Presence for your Electrical Service Business

A professional website is a great way to increase brand exposure. It is the face of your company but also a resource for clients to learn about who you are and what you offer. Your site should be easy to navigate with a breakdown of the electrical services you provide. Along with advertising your brand and services, you can encourage visitors to sign up for a newsletter or promotion using their email address. The greater the number of emails, the easier email marketing strategies become part of your marketing campaign.

An electrical business is service oriented. From your website to the moment you answer the phone, your focus should be on the customer experience. Brand and service consistency improve customer perceptions and loyalty.

Along with the digital strategies and groundwork you put into building your business, optimizing your online campaign remains a crucial part of successful marketing. SEO for your electrical service business will increase brand awareness and place your company in the higher pages of Google’s and similar search engines’ rankings. By incorporating terms and locations for your electrical business, SEO helps target customers who are looking for your service in a particular area. This can include keywords such as: “electrician in Location.” It is the most effective way to boost the business website and convert customers.

Electrical services are considered a niche market. Learning about your customer and your competitors can help you develop communications and internet marketing strategies that place your brand ahead of the rest.

In 2021, expanding your electrical contracting company can be achieved with incredible rewards when you invest in a customized and effective marketing campaign.

Summary: It’s All About Marketing and Relationships

Employing these tactics can only improve the morale of your team, please your clientele, and increase your market share.

In the ever-shifting nature of areas like strategy, marketing, and communications, owners of an electrical service company can never stop working on ways to grow and stay competitive.  

 

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6 Ways to Bring Remote Teams Together to Bond

remote-teams

Six Ways to Bond Remote Teams

One of the many revealing truths that have been unearthed by the pandemic is the importance of keeping good team morale. It can be a challenge to develop and maintain good team morale when you have remote teams.

The pandemic has presented many challenges for workers, and adjusting to the demands of remote working is often a steep ask for employees who are accustomed to the office lifestyle.

With many teams separated by distance and still unable to deal with internal issues face to face, it’s critical that we’re able to maintain strong bonds and keep our employees smiling in order to adjust to the new normal.

For business leaders looking to support morale, keep their teams working collaboratively, and maintain their company culture, communication and social activities are key. So, here are six ways that you can bring your team together.

remote-teams

1 – Zoom Yoga
Yoga for team building is not a new concept. Teaching your team simple yoga moves like the downward dog, and child’s pose can be highly beneficial for stress management, and overall health. In fact, YogaJournal.com lists as many as 38 benefits. So, go ahead and choose a small break in the day to hold an optional yoga class via Zoom or Teams and allow your team the chance to take a deep breath.

2 – Coffee Breaks for your remote teams
A common complaint among remote workers is one of a blurry work-life balance. It’s easy to become distracted and end up working late into the evening, or eating into days off to meet your demands. For workers with children or other responsibilities, this can be even more pronounced. One way to combat this is through good diary management, but also by encouraging regular coffee breaks. Scheduled coffee breaks can also be a perfect moment for an informal catch-up call where you can cut the work chat and strengthen bonds.

3 – Team games
Along with coffee breaks, employees often miss some impromptu fun with their team. You can replace Friday bar drinks with a virtual quiz, or test your best poker face with a Zoom version of online poker. For added incentive, you could play for money or prizes, but as explained by Poker.org, you don’t always have to play with real money.

4 – Playlists
We know that music is pleasurable, but it may also be a way to enhance our social connections. According to research by the National Center for Biotechnology Information (NCBI), when we try to synch with others musically (even when that person is not visible to us) we tend to feel positive social feelings towards them. As a business leader, you can capitalize on this by creating a collaborative Spotify playlist. Employees can add their favorite tracks, share new discoveries and ultimately march to the same tune as their colleagues.

5 – Pet Pics
Another popular endorphin booster is our pets. VeryWellMind.com explains how scientific evidence from psychological research proves that viewing certain animal pictures can combat stress and make us happier. While a bring your pet to work day may be off the cards, you can still encourage employees to include their pets on team calls, and in group chats.

6 – Group Chats with your remote teams
In the past, some business owners have been skeptical about encouraging online communications between colleagues. Fears over distracting email threads, and the potential for arguments have slowed down what should be a natural evolution of our work communications.

Yet, group chats are becoming more popular in the age of remote work. While WhatsApp and Facebook chat groups may press a little too close to home for most workers, tools like Slack can prove to be the perfect fit.

With Slack, you can create channels such as #memetime and #recipes where employees can test their gif game, and share their favorite meal-time treats, alongside project focused channels for more regular work discussion.

Maintaining employee morale during a global crisis is challenging, but it’s not impossible. By employing your efforts to improve communication, strengthen bonds, and allow your employees to be themselves you can prove to them that you care. Unlock your team’s potential with these six tips, or read Small Business Coach‘s advice on further remote work solutions.

 

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4 Best Solutions You Can Tailor for Your Remote Workers

remote-workers

Four Best Remote Worker Solutions You Can Implement

Remote workers can be an essential aspect of your business. Ever since the COVID-19 pandemic began and spread, companies underwent forced lockdowns, thus increasing the number of remote working employees. A survey states that 88% of businesses worldwide directed and encouraged their employees to work from home. This unexpected change in circumstances forced many companies to search for ways to work with their remote employees. Thanks to advancements in technology and software, employers progressively find it easier to work productively with their off-site staff. Reports show that several companies are changing some job positions to allow their workers to work full-time or partial hours from home.

However, shifting to a remote work setup has a fair share of challenges for employers. How can you manage the attendance and performance of your employees in a remote setup? What are the best strategies to secure business data with distributed teams? Business communications, people management, time management, customer service, and IT security are common topics of concern for many employers planning to embrace remote and hybrid (combination of in-house and remote employees) workplaces.

Now, companies can tap into several solutions to meet their productivity quota with remote working staff. As an employer, what are some of the best solutions you can tailor for your remote workers? 

Human Resource Onboarding Software

Various digital human resource (HR) platforms ease the time-consuming process of hiring and integrating new staff into an organization. These HR digital packages assist in the reduction of time taken between searching for capable employees to hiring them. These platforms aid you in reducing the amount of paperwork needed for hiring staff, processing employee benefits, and simplifies the set-up of payroll.

  • GoCo Onboarding platform

GoCo blog points out companies can customize HR platforms to meet the needs of their business. The value of these platforms affects your business’s bottom line by reducing the cost of having a well-streamlined HR structure. 

Communication Platforms for Your Remote Workers

remote-workers

Ongoing and clear communication is essential to the success of any business project and venture. Your remote workers face isolation and non-face-to-face immediate interaction. Team meetings, coffee and lunch breaks, chats with colleagues made it easier to access direct information between in-house co-workers. Employees working in remote locations do not have the same access to these informal chats. To reduce this lack of immediate communication, you can invest in internal communication customizable software and platforms to include remote workers. 

  •  Zoom Video Conferencing

The Zoom platform enables businesses and individuals to conduct group meetings, one-to-one meetings, and host events and webinars. During these events, Zoom video conferencing allows you to present your PowerPoint presentations, the use of whiteboards, and other software that engages your employees or clients. It allows for the set-up of different breakout rooms for more in-depth team discussions or social chats. You can record a meeting or webinar to have it accessible during offline hours to your employees, clients, or as a marketing tool for your website.

  • Microsoft Teams to Help Your Remote Workers

Microsoft Teams offers a virtual office for team discussions, meetings, social chats, and team document collaboration. This virtual office makes it easier for remote workers to fit into an organization or company. Microsoft Teams allows room for file sharing, basic video calls, integrating different applications, and other features. A feature within Microsoft Teams is its digital working space under its ‘Together mode’ that allows both in-house and remote teams to work in the same workspace or ‘sit together’ as a team.

Remote IT Support and Support for Remote Workers

In-house office setting, getting the IT staff to check on your computer or failing software is not a hustle. How about when you are working remotely? Platforms such as TeamViewer make it easier for the IT guy to help you fix your computer problem.

With TeamViewer installed on your computer, the IT staff can remotely and securely access it. You provide the IT person with the login details and the security number generated when you access the TeamViewer, thus allowing the IT staff to access your computer and help you fix the computer issue. Team viewer gives remote access to any device across various platforms.

Because remote and hybrid workers are at a high risk of cybersecurity vulnerabilities, companies and organizations must take more stringent security measures. Phishing, ransomware, and data leakage are just a few of the many IT problems remote workplaces may encounter. A minor IT problem can become a disaster, compromising the entire business. Hence, remote workplaces have several options:

  • Hiring an in-house IT expert.
  • Taking advantage of managed IT support Melbourne services.
  • Self-managing your IT security.
Conclusion

Remote work settings are increasingly growing, even after the peak rates of the pandemic, because of their cost-effectiveness. The recommended solutions above can help you manage your remote workers without compromising your business data, employees’ performance, and output quality. Having the right tools and strategies for remote work management can help make your company more successful.

 

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7 Ways To Use Recruiting Automation In Your Hiring Process

recruiting-automation

Technology has changed the way we do most things, including hiring workers. Recruiting agencies are also benefitting from new technologies. One of these technologies is recruiting automation software. The idea behind this software is that it does the busy work for your team, reduces human error, and helps you focus on the more important tasks that the software cannot do.

75% of recruiters are saying that technology will be playing a much larger role in future years to come. Not only that, but many recruiters are relying on smart technology to help streamline their productivity in the workplace.

So, what are the benefits for using recruitment automation?

Why Use Recruiting Automation Software?

There are a few main reasons why recruitment teams should be using this kind of software. Here are some of the most important reasons to incorporate this technology into your hiring practices.

  • Better Productivity– The whole idea behind this software is to help your team work more efficiently and make better decisions at a quicker pace. Automating manual resume screening and interview scheduling allows employees to focus on more meaningful work.
  • Enhanced quality of hire- Automation improves the quality of a company’s hiring efforts. It allows recruiters to employ people based on characteristics that were predicted for job success. Not only that, it can lead to better and more stable hiring decisions over time.
  • Improved candidate experience-Job candidates also benefit from automation software. Potential employees don’t have to wait as long for responses, don’t have to wait as long for a hiring decision, and experience a more efficient overall process.
  • Bias-less hiring- When you use recruitment automation software for assessing and ranking candidates, you remove any common hiring biases and make a completely objective hiring process. This in turn leads to increased diversity in the workplace.
  • Decreased time to hire- Every day a job role goes unfilled in a company is a day where the company faces lost profitability and productivity. Automating certain aspects of hiring, like candidate pre-screening and assessments, greatly reduces the overall time to hire.

These are some of the best reasons to use recruitment automation software in your hiring process. So, now that we understand the why recruitment teams should take advantage of this technology, we need to investigate how we can implement this software in the hiring process.

What Are Some Ways Recruiting Automation Software Can Be Used During The Hiring Process?

How does automation software help recruitment teams? Here are 7 ways in which this technology is used in the hiring process.

  1. Job advertising

recruiting-automation

Traditionally, when a position opens up within a company, that job would be advertised in the local newspaper and listed on job boards. Then came listing it on the internet. With recruitment automation software, you can use programmatic job advertising instead, which is the purchasing of digital advertisements using software.

Using automation software allows you to place your job advertisement all over the internet. These ads usually have low or no return on investment costs, which saves your company money, by making use of automated advertising budget management. “This automation can help recruiters reduce cost-per-applicant by over 30%” explains Troy Ryan, a project manager at Elite assignment help and State of writing.

Recruiting automation also improves your employer brand messaging, focusing on employee experiences, giving a favorable light to company culture, and pushing out branded content that is more appealing than the average job posting.

  1. Background screening

Automated systems are great at weeding out the wrong job candidate for your company. With recruitment automation software, you can carry out background checks by running any contact information through the system for verification of their identity and confirm employment eligibility.

  1. Applicant tracking

This is the most common automation software that recruiters use. Applicant Tracking Systems are used to collect and track the recruitment process in a database, from when a job candidate first applies for the position, to when a final decision to hire or not is made. It is a great organizational tool.

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  1. Recruiting via social media

Nowadays, jobs are advertised via social media. In fact, 98% of recruiters use Linkedin to post jobs and source candidates, as well as other sites like Instagram and Twitter. It’s super easy and efficient to use automation software to manage your social media recruiting, such as automating when you make a social media post and launching recruitment campaigns.

  1. Pre-employment assessments

There are pre-hiring platforms dedicated to pre-hiring assessments. These platforms are invaluable for assessing relevant skills, characteristics, and automatically ranking of candidates based on their assessment scores. This mitigates any hiring biases that might skew candidate selection, making the hiring process more objective.

Most of these skill assessment platforms also integrate easily with your company’s ATS, keeping your company’s information on potential candidates as up-to-date as possible.

  1. Interview scheduling with recruiting automation 

Scheduling interviews also is a huge time sink and requires impeccable organizational skills. It’s considered to be the most tedious task out of the hiring process.

Automation software helps by saving time and streamlining the process, creating a smoother and better experience for recruiters and potential new hires alike.

  1. Candidate rediscovery and ranking

recruiting-automation

Most of the time, you will have multiple candidates for one position, and will only hire one of those candidates. However, the job market is very competitive, and it really benefits you to keep track of talent even if they were previously turned down. Candidate rediscovery and ranking technology can help here, as it helps companies identify past candidates who might be a good fit for the current role, as well as their candidate scoring and ranking to help speed up the hiring process overall.

Recruitment automation software is a massive help for recruitment teams. These are 7 of the most common ways in which recruiter implement automated technologies within their companies. It can be used in a variety of ways and offers many distinct team advantages.

Christina Lee is a social media strategist at Student writing services.

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The Great Impact of Company Culture

company culture

Yes, creating and maintaining a company culture is important for the success of a business. The COVID-19 pandemic in 2020 reshaped office dynamics, forcing companies to adopt flexible or remote work routines that negatively impacted employee productivity due to differing cultures between workplace environments. In this article, uncover how developing and sustaining company culture will lead your organization towards greater efficiency.

The Importance of Company Culture

Company culture is an important factor in any organization and should be a top focus of Human Resources personnel. Company culture can impact employee engagement, which affects productivity. Understanding your company’s values will help you to better understand how the employees are feeling as well as what their work patterns might look like within that space. This understanding gives HR staff more insight on where they need to invest time for improvement or change efforts by aligning with those key factors moving forward.

Why Does Company Culture Matter Today?

Company culture is one of the most important factors in today’s workspace. Here are just a few reasons why:

Creating a trusting environment

A trusting environment is essential for an employer to keep good employees. The more trust there is, the better off both parties are in a remote working relationship. Employees should be able to work remotely without feeling like they’re being watched and monitored constantly. It is important that the employer has some trust in their workers to give them freedom on the work.

Taking care of Mental Health

Work-related stress has been a persistent problem in the workplace. This is because of factors like an increased workload, intense deadlines, and unrealistic expectations from bosses. However, companies should have effective cultures that are able to avoid this issue by making sure employees forget about their daily stresses. A way to do so is by organizing fun activities that will help them feel good and motivated. One such idea would be taking care of indoor plants via LED grow lights so it becomes both fulfilling but also peaceful when surrounded by all green leaves; this will help workers maintain stable mental health conditions – not just productivity levels.

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Having a sense of community

The more a company engages with their workers, the better they will be able to give them what they need. Whether that is fulfilling individual needs or fostering collective success, being transparent and interacting with one another greatly increases these chances. This not only creates fulfillment at work but also fosters community within it by uniting those involved in both micro-and macro-achievements as well as creatively solving problems together.

Keeping Talented Employees

Fostering a good work environment will help with employee retention. A great number of people are still trying to recover from the unfortunate times of the global pandemic and still don’t have clear plans for the future. If you are nice and professional with your workers you will increase the chances of keeping them. In case you don’t have enough time to invest in your workers, you can consider partnering with PEO services that manage the HR department. For example, if you are located in Canada, you can contact the Employer of Record Canada that will help you keep all the talented employees. This is important to do because any company’s activity that values money over people will only push your workers away.

Staying productive

For those with a strong work culture, morale is high and productivity follows this. In order to keep up with the demands of modern society, many companies have shifted from working in an office environment to remote-working through coworking spaces that they can visit as needed. COVID-19 negatively affected all businesses so they embraced nontraditional ways of working, like working from coworking spaces, cafes, home offices, etc. Coworking spaces in Nashville  especially allow a safe space for creativity and networking. You can get the motivation and flexibility you need in order to work on your projects without any distractions, as well as enjoy some much-needed outside time with like-minded people who have similar goals to yourself.

Final word 

Companies are always striving to increase productivity, but in recent times this has been difficult due to a shift of focus from the good work culture. Healthy company culture is more important than ever before and can lead your business down many different paths for success that would not have been possible without it. But if you implement these tactics now then I promise there won’t be another regret later on when companies start to struggle again.

 

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7 Qualities The Ideal Entrepreneur Must Have For Their Small Business

ideal entrepreneur

Becoming an ideal entrepreneur is something that every business owner aspires to. Small businesses are taking charge of the business market like never before, and it is considered the backbone of the world’s economy. Technological advancements and people’s necessity are the key factors why small business is uplifting and more people choose entrepreneurship as their career. Today, we will discuss some of the qualities that every entrepreneur should have to run their small business.

An ideal entrepreneur is a person that must have multiple abilities and qualities because entrepreneurship is a very dynamic career. It is a very demanding career, and one should have the proper attributes and qualities to withstand. Although, it is something that has a lot of scopes and is one of the exciting careers to move forward with.

There are lot of scope and opportunities in this advanced tech world, and those aspiring entrepreneurs can grab and establish their small businesses. According to The Hill, there are more than 500 million entrepreneurs in the entire world.

Small businesses have more scope to succeed these days as they are profitable, and an ideal entrepreneur always comes up with profitable ideas to start their business. There is no harm in starting your venture as a small business because even the biggest MNCs today started with the smallest of investments.

What Is The Role Of An Ideal Entrepreneur?

The role of an entrepreneur is diversified, especially when you are setting up your small business. Sometimes, an entrepreneur starts running the business with no staff and employs due to lack of resources for having dedicated staff for running business initially. The ideal entrepreneur’s role is to make sure the venture you are running has resources and fulfills the business’s demand.

Running a small business is a very demanding job, and an entrepreneur is responsible for handling the etiquettes of business from planning to execution to creating opportunities and ensuring success. These are the duties that an entrepreneur needs to do for their business.

Qualities Of An Ideal Entrepreneur

  1. Inventiveness

The small business entrepreneur needs to create innovative ideas, especially for their marketing, as they don’t always have enough budgets. Inventive ideas like video marketing and creating video content with creativity are something that quality entrepreneurs can generate.

Every small business has unique marketing needs, and referring to the source from Elluminati Inc on how to create innovative videos for small businesses. It is possible to learn the kind of innovative ideas that entrepreneurs need to generate.

  1. Passion

Passion forces you to become an entrepreneur, but you will lack some passion if others have forced you to be an entrepreneur. Earlier, we discussed that being an ideal entrepreneur is a very demanding job. If you have passion for your small business, you will start fulfilling the demand without getting tired or exhausted because it is your passion. Hence, this is the reason this quality is required to be a successful entrepreneur.

  1. Self-Motivated

Self-motivation is an essential quality that an entrepreneur should have these days because there will be times when you need the motivation to continue and move forward. Business can have ups and downs, and entrepreneurs can have self-motivation and move ahead rather than get demotivated, which can end up losing interest. The biggest source of motivation is inside you, and hence, you need to find what gives you energy for being self-motivated.

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  1. Persistence

An ideal entrepreneur has a quality to persist in the worst of situations and move forward is always tested when running a small business. The complexity in business is very common, and there will be times when you lack resources and are not able to find the resources to fill the gap. There can be a lack of revenues, and you don’t know how to find capital. The increase in the composition is also one of the factors where persistence is important.

  1. Adaptability

Adaptability is the quality that all of us require universally because change is constant, and you need to adapt to the change as time moves forward. The same philosophy goes for entrepreneurs running their ventures. As all the controlling factors are not in our hands, there are dependencies on the exterior market conditions for the small businesses.

The market dynamics keep on fluctuating, and an ideal entrepreneur with the quality to be adaptable will always find a way to succeed in the fluctuating market.

  1. Decision-Making

Decision-making is a skill that is very important because, as an entrepreneur, there will be stages when you need to make decisions. Those are important decisions because the entire business model is dependent on these decisions.

Whether it is a decision for technology adoption or preparing the business plan, or introducing new products, these are the decisions that need to be taken. Also, there are many more situations where an entrepreneur needs to know how to take the right actions by proper decision making.

  1. Social Skills

Social skills are something that will help you to be one of the active players in the market. Remaining behind closed doors never helps any entrepreneur, and you cannot get that reputation and recognition in the market. Social skills will allow you to share your knowledge and can make strong connections in the business market.

The helping hand nature of an ideal entrepreneur will always create a good impression. Entrepreneurs that are always keen on sharing knowledge with aspiring entrepreneurs and guiding them have good social recognition. Hence, social skills are very important these days for creating a good impression and reputation for an entrepreneur.

Key Intakes

Entrepreneurship is something that most people feel is a cakewalk, but it is not true. The above qualities you have gone through might have given you the idea how demanding and dynamic the entrepreneurship career is. If you go through all the qualities of an ideal entrepreneur, you will get one thing in common: growth.

The entrepreneurs that keep growing and hustling will never fail. Some of the qualities like punctuality and resilience are also very important, and that is something entrepreneurs always have. The qualities mentioned herewith are very important for small business entrepreneurs.

Final Words

Entrepreneurs are the ones who are always keen on creating new opportunities, and to create those opportunities, they must have some qualities and skills to hustle. More importantly, they do not need to care about themselves only, and as an entrepreneur, many people will depend on you, and you need to take care of them.

An entrepreneur needs to be active and understanding in all aspects viz. socially, professionally, emotionally, personally. Hence, maintaining a healthy balance in all aspects requires good qualities in an entrepreneur. Small business entrepreneurs need to be constantly active and must have a growing and competitive attitude. Thus, adapt and improve to grow further and scale your business to newer heights.

Author bio: Deep Moteria 

Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.

 

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Tips for Improving Employee Morale and Performance

employee morale

Are you concerned about your employee morale? Tough economic times, coupled with pay cuts, downsizing, and layoffs have negatively affected employee morale and productivity. What should managers do?

With a slow recovery and an impending double-dip recession in some sectors of the economy, employee morale and performance are plummeting. Workers are increasingly dealing with difficult family and budget issues at home, and supervisors struggle to keep employees focused, happy and productive. Managers at all levels experience decreased employee performance, lack of focus, and sub-standard work products. The key to empowering any organization in these tough economic times is improved employee communication and appreciation.

Tips for Improving Employee Morale and Performance

Regular Email Appreciation Messages

Once a month, send a short email message to employees summarizing milestones and accomplishments. Include numbers and statistics of products sold, customers assisted, or other relevant metrics.

Regular All-staff Meetings

Hold division-wide meetings once a month with upper management and employees. Devote at least half of the time to an open forum, or question and answer session. Always begin the meeting with announcing the most recent accomplishment, award or employee recognition. If there are no notable organization or employee accomplishments to report, take the time to recognize an employee’s non-work-related achievements. Do not cancel the monthly meeting due to uncertainty about upcoming events. Employees need to be reassured during times of trouble that management is listening, even if the answers are unknown at the time.

Celebrate Employee Accomplishments Outside the Office

Encourage employees who have recently traveled or accomplished something of value outside the office to share their experiences in lunchtime brown bag meetings. Employees and managers who learn more about their coworkers’ personalities and accomplishments outside the office can do a better job of understanding and encouraging them in the work environment during stressful times.

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Quarterly Potlucks

Hold four potlucks per year. This low-cost, team-building get-together keeps things light, encourages social interaction, and increases overall productivity. Rotate which units or sections bring the food, and have some breakfast potlucks, as well as lunch and dessert potlucks. Have a pie making contest or other fun theme, which employees help choose. Have managers cook dishes and staff guess who brought which item.

Hire a Professional Team Builder or Counselor

Know when your organization has reached its limit on in-house resources for employee communication and morale. Hire an outside professional to help lead team building or counseling sessions, if needed. Realize that not all employees will be equally motivated to participate, but if even a few employees have a positive experience, that positivity will spread throughout the organization.

Maintaining an organization’s consistency is critical to success in tough economic times. Employee morale is a huge factor in the organization’s performance and those who feel underappreciated, even in a bad economy, will be looking for other opportunities. Making employees feel appreciated requires regular celebrations of accomplishments in and out of the office, chances to interact between management and employees, and in some cases hiring a professional to help.

Reduce Employee Turnover

Employee retention is especially critical to businesses and organizations with limited training and hiring budgets. Some level of vacancy should be expected due to retirements and promotions within the organization. Learn what your organization can do to minimize the number of personnel that unexpectedly leave for outside opportunities.

Conduct Exit Interviews

When employees do leave the job for other opportunities, conduct an exit interview. What questions should you ask in an exit interview? Ask how long the employee had been wanting to make a career change. Find out if the employee was seeking things outside that could have been offered at the organization. Ask if the employee had been approached about a similar opportunity within the organization. Find out if the supervisor had conducted annual performance reviews and regular workload meetings.

Regularly Reward Employee Performance

Certain milestones should be celebrated with individual employees and groups as they occur. However, this should not take the place of regularly recognizing individual employees or teams with certificates of appreciation, lunch, or another type of reward. The reward serves several purposes beyond the obvious. It motivates other employees to perform, and creates a workplace culture where all employees feel valued. On the other hand, use tools to your advantage. Using digital signs, you can improve company culture increase productivity and morale This being said, feeling valued won’t prevent someone from taking a promotion elsewhere, but it will slow the rate of transfers into equivalent outside positions.

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Motivate Employees with Challenging Projects

Do not hesitate to assign challenging projects to staff. However, do make sure to give adequate guidance to employees when delegating more difficult tasks. When staff feel adequately challenged, they are less likely to look for other opportunities.

Conduct 360 Degree Performance Appraisals

Evaluate the entire organization, including employees and supervising managers. Have employees participate in evaluating supervisors and encourage customers to submit evaluations of staff and management. You may be surprised at some of the things a 360-degree evaluation reveals, but the benefits are enormous. Not only will you have less people leaving the organization, you will have more customer satisfaction.

Conduct Regular Team Building Activities

Managing supervisors should conduct regular team building activities off-site or onsite. The important thing is everyone should be involved, and the activity should be relatively simple. Look for opportunities to play an athletic game or hire a consultant to lead the group through a formal team-building exercise. Make these events a regular part of the schedule, such as quarterly or seasonally.

The ideas outlined in this article are not new, but they are often overlooked in times of financial stress and limited staff resources. Calculate the cost of losing staff, hiring and training. Then evaluate the resources required to conduct exit interviews, reward performance, motivate, and team builds. Implement what makes sense for your type and size of organization. Start small and build slowly, and you’ll be retaining more employees in no time. Check out this article on engaging your employees.

About the author: Diane H. Wong is a search engine optimization specialist and business coach. Besides, she is a research paper writer DoMyWriting so she prefers to spend her spare time working out marketing strategies. In this case, she has an opportunity to share her experience with others and keep up with advancing technologies.

 

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Best Virtual Team Building Exercises

virtual team building

Virtual team building can be very challenging since workers are working from different locations. Yet, it is necessary for building work relationships that bring about team harmony, improves communication and collaboration, and ultimately, productivity.

So, how do you go about doing team-building virtually? The best place to start is to aim at addressing the challenges that come with working with limited physical interactions. For starters, remote workers want to feel seen and heard. They also want to beat isolation and loneliness that often leads to disengagement from the team. When thinking about team building activities, they should mitigate such issues and encourage workers to form social bonds that make them feel like a part of the greater picture.

What you need for effective team-building activities

For virtual team building to be effective, you need to have a few things. One, you need reliable video conferencing technology. It should have features such as telecommunication, screen sharing, and collaboration abilities such as instant messaging. In addition, every member should have the skills to use this technology. As a leader, you should have strong facilitation skills to ensure that each member stays engaged throughout the exercise. Most importantly, you need the right people who are cut out for remote work. You can work with a reliable PEO services provider to help you hire the best team. Besides this, a good PEO services provider also helps with managing the HR department for your remote team to ensure that you are compliant regardless of where your workers come from. This goes a long way in improving your market expansion strategy in that you are able to focus on other important matters once the HR department is taken off your plate.

Now to the best virtual-building activities for your team:

Fact guessing game

Building trust requires people to connect with each other from a personal level. This activity gives each member a platform to share his or her personal information with the rest of the team. This can be great when the team members don’t know each other well or when a new member joins the team.

What happens is that each person writes 5 facts about him/herself, including one that is a lie. Once they are done, the facilitator asks them to read these facts out. The rest of the team can then start guessing which facts are true and which one is not. Alternatively, you can compile these facts in a single document with an empty column next to the facts. Share the document with members and ask them to fill in the names that they think the facts belong to. Share the right answers after each member is done guessing.

Icebreaker activities/happy hours

Icebreaker moments at the beginning of a meeting can be overlooked, but they contribute greatly to making individuals feel connected. Regardless of how long they have been working together, there will always be something new to learn about each other.

Before kicking off a meeting, start with icebreaker questions that let the team share a little bit about themselves. You can ask questions such as which music they are currently listening to, what they love about their parents, their best childhood memories. You can also ask them to share what has been going on in their lives recently, the challenges and what they are doing to overcome them.

In addition, you can have virtual happy hours where members chat virtually over a drink, coffee, or lunch.

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Blind origami

Besides building relationships, this activity teaches the importance of listening as well as asking for feedback. What you need to do is put participants into groups and then appoint a leader. Send origami instructions to the leaders of the groups. The leaders can then guide the group members through the steps. All this should be done with the cameras off, so the guidance can be done via a messaging app or phone call. The aim is for members to create an origami structure with the instructions shared. Here, you expect a lot of questions for clarification. When all members are done making the structure, turn on the cameras to see who got it right.

Non-work related chats

It is not all the time that you will have your whole team together for virtual activities. This is especially true where the team features people from different time zones. Non-work-related chats don’t have to be real-time. You can have a dedicated channel for non-work discussions. You or any member can start a chat on any topic and the rest can contribute their views and opinions. Team members from different time zones can join in when they log in or when they have the time. The trick here is to keep the conversation going and to encourage the team to make it fun.

Weekly trivia contests

Most people love trivia quizzes. Making it a contest makes it more enjoyable and hooks every person to it, and have them looking forward to it every week. Choose a day of the week to post the trivia. Give your team time to compile their responses. After each member has sent in their responses, you can send the results. The aim of weekly trivia contests is to trigger fun conversations among the team members. These conversations can be ongoing throughout the week, which is important in bringing everyone together.

Conclusion

Virtual team building can be hard, but it can be done with creative ideas. Start by ensuring that you have everything you need to hold virtual activities. Empower your team with the right skills and tools necessary to make it happen. You can start by holding icebreaker moments before meetings or happy hours. Include games such as fact guessing, trivia contests, or blind origami. Keeping non-work-related chats going at all times also helps teams stay connected. Check out this article on managing remote workers.

 

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