Five Self-Care Practices for Busy Workaholics

self care

Five Workaholic Self-Care Practices

Self-care practices are very important for anyone. At least once in your life, you have come across a situation when thoughts about work, projects, reports haunted you. Even at night or on weekends, and vacation makes you torment in search of the right solution. It turns out that this condition is not only tiring, but it also causes serious harm to our bodies.

Unpleasant consequences

Constant thoughts on the same topic loop the flow of information: the brain begins to enter a certain dead end, the idea has no scope, and it just goes around in a circle. As a result, our brain gets tired and can no longer find other solutions. That is, initially, this process is meaningless. Also, any deadlock, especially in some important topic, will always give rise to fear of non-fulfillment. A person under the yoke of such a nervous strain pays less attention to family and friends. His mood deteriorates, chronic fatigue appears. A time that could have been spent on real rest and then on productive work is wasted. And here, Self-Care practices come to our aid.

Plan your rest as you utilize self-care

self care

The more active and versatile the body is, the higher its resource capacity. The faster it copes with stress, rests, and recovers. Therefore, people who have a hectic life (draw, sing, speak at conferences, walk the dog) recover quickly. Many people say: “You have so much energy!” No, he has his whole body in a particular activity, and it affects, among other things, the quality of rest. We remember: you need to set aside time for rest and think about HOW we will rest. Just sketch out from time to time a rough plan, ideas, what you would like to do yourself, with family and friends. When it’s time to relax, you won’t sit stupidly and not know what to do, wasting time on social media, TV, or grocery shopping. You will switch your brain qualitatively!

Write with your left hand

This does not mean that you need to run and jump while resting (this is one of the options, but not the most important one yet). First, you need to understand that switching the brain from one activity to another is vital. Only then the correct process will go, and you will begin to rest. Simple physiological methods will help you to switch it. The easiest way is to write with your left hand. When we write with our left hand, all the thoughts that come to our minds or describe the situation and the task spinning in our head, do it with the LEFT hand (for left-handers, on the contrary, with the right). At this moment, we have the other hemisphere that will be included in the work.

Warm-up the body for better self-care

Balancing on one leg as well as any physical exercise: supposedly jumping rope, push-ups, squats. The more complex option is juggling, singing (any direction), or dancing (even if at the moment of dancing a person thinks about his dead-end, he will still get out of it because the body will liberate itself and give the opportunity to “fly”). You can make three loud claps in front of you because there are almost all active points in the palms. When we clap, we kind of “shake up” the entire nervous system. You can buy fitness equipment and store it at your home gym so you can schedule your workouts. In general, any warm-up after work is a simple, affordable, and quick way to relax and rejuvenate.

Pay attention to the chest

The rib cage not only ensures proper breathing it also influences the position of the body when walking. While standing, tap gently with your fingertips or cams on each bone in your ribcage, starting with your collarbone and ending with your lower ribs and thoracic vertebrae. As you tap, listen to how you feel. Your task is to feel the entire volume of the chest. Then begin to move as if you want to reshape the chest – gently lowering or, conversely, straightening your shoulders. Feel how mobile your joints are in those areas where the ribs are adjacent to the vertebrae.

Try to follow these guidelines for a week. I think you will be surprised at how much more beautiful, free and smooth your time becomes and how much you can get done.

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7 Great Ways to Convert Website Traffic Into Sales

website traffic

Have you been seeing a steady stream of website traffic, but you’re not getting as many sales as you would like? It can be frustrating, especially when you don’t understand what it is that you’re doing wrong. Thankfully, there is a way that you can readjust your strategy with some careful SEO techniques.

Utah SEO can help you develop a strategy to manage your company’s online efforts and start to see those visits turn to revenue. With a few adjustments, you can capture the interest of your local community and beyond.


Seven  Ways to Turn Website Traffic Into Sales


Create an Email List to Help With Website Traffic

Your customers like to know what’s going on with your business and are informed of any new products or improvements that have been made. An email list is a perfect way to keep in touch with them. You can provide details about your company and slowly build up trust by showing them what your values and mission are. Customers appreciate having some personal details and inside information on the workings of your company.

Once you have started to generate some interest and shown the appeal of what you offer, you can start to send out a sales pitch with your emails that encourages your audience to make a purchase. Include a discount or special rate for even more interest and incentive to buy from you.

Have a Consistent Online Presence

website traffic

Content and visibility are key factors in gaining enough enthusiasm to turn those site views into sales. If you don’t already have a strong online presence, then you should start to join social media and other sites to interact with your target customer demographic. Even local buyers get a lot of their information online, so this is not a step that you want to skip over.

Keep your content updated and fresh. One great blog post is not enough. It may capture the interest of a few people, but that will start to fade if you don’t follow up with regular updates and new ideas. Try to focus on content that shows how your products will solve a problem or provide value.

Have conversations with other businesses and individuals on social media. Comment on current events and show how your company plays a relevant role in today’s market. You can advertise deals that you have going on, or even drive up some interest for a cause that is close to your heart and that your company supports. Showing that your business has heart and cares is a great way to break out of the stuffy business-only content that can quickly get stale and boring.

Track Your Website Traffic Origins

There are all kinds of algorithms and apps available that will help you track the source of the clicks your website gets. When you can see which ads and outside sources are most effective at drawing people to your website, you can refocus your efforts by updating your ad campaign and showcasing your products that would be most appealing for this group.

If you have low views from some surprising sources, then you may want to get some outside opinions on where your advertising or content fell flat. Ask friends, employees, or even a customer panel for their insights and criticisms. If you’re a local business in Melbourne, for example, you’ll need to focus on targeting your market through local SEO. Tapping the help of Online Marketing Gurus, trusted SEO experts, can be beneficial to converting your site traffic into sales.

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Consider Tiered Offerings

Not every person that visits your website will be ready to make a purchase. They may need some convincing or be unsure if your product is the correct one for them. This is why it’s a fantastic idea to encourage different types of purchases.

For those customers who are undecided or perhaps just getting started with a project or business, have some low-cost options available. This gives them the opportunity to get the feel of your products and how your company works. Others could be further along in their plans and ready for a larger investment. Always show your prices clearly so your customers can make an informed decision. If possible, organize your content in a progressive way so potential buyers can see how each step up in cost offers greater value to them.

Offer a Guarantee To Improve Your Website Traffic

No one wants to lose out on a large sum of money. Some of the people that stop by your site may be interested in buying from you, but nervous about the cost investment if it turns out not to work for them. Alleviate their fears and show your awesome customer service with a guarantee. Remove the risk by offering a full refund if the purchase does not meet their expectations or needs.

It’s also a wonderful idea to list your credentials and experience so any wavering customer will be confident that you have quality products and they can trust your company.

Tweak Your Content

If you are getting quite a lot of website hits, but not so many sales, take a closer look at your content. Is it grabbing the attention of the viewer? If someone clicks on your site but is uninspired by what they see, they will leave before they even get close to buying anything.

Make sure that your information is clear and that you provide plenty of details. Keep your tone friendly and consistent. Consider the visual appeal and organization of your site. Is it organized? Your content should be easy to understand and not overcrowded. Divide it into sections that are labeled and simple to navigate to. You may even want to add some helpful features like an online chat option so customers can get immediate answers to their questions.

Deliver Greater Value To Improve Your Website Traffic

Another tip to increasing your sales revenue is to provide more value. Perhaps a potential customer is on the fence about whether or not to make a purchase. If they see that you offer a mini online course or free trial they may be more willing to take the plunge and complete the purchase. You can also provide some instruction videos and demonstrations for your products and services. These are fantastic ways to let your viewers see your product in action and build up interest.

With a smart SEO strategy, you can start to see a big rise in your online sales. When you know how to interact with your customers, both past and potential, and give them what they want, you will have a much better success rate.

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Benefits of inventory management for small businesses

inventory management

Inventory management software consists of business applications that track, manage, and organize product sales, material purchases, and all other elements relating to business inventory.

Gone are the days of using some paper and a pencil to track inventory. Instead, you can use systems that are based on radio-frequency identification (RFID) or barcodes to see when shipments get to the warehouse, where raw stock can be found, and when items have been shipped.

Benefits of Inventory Management for Small Businesses

There are a number of different benefits that are associated with implementing an inventory management system, including the following:

Lower your costs across the board

inventory management

There is only one place to begin, and this is with the financial side of things! Effective inventory management software can help you to reduce the expenses your company is responsible for.

There are a number of different ways this is the case. For example, you can reduce the amount of money spent on housing unnecessary products. This is because you will know the exact quantity that is required per product.

Automating inventory also means that fewer hands are needed, which lowers costs, and higher levels of accuracy result in further savings too.

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Increase inventory accuracy

You may be surprised to learn that inventory is only accurate for many retail companies around 63 percent of the time. When you consider how damaging an inaccurate order can be, we are sure you will agree that this percentage is worryingly law.

With inventory tracking in place, you will lower the amount of inventory that you need to keep on hand while also boosting accuracy. This means you can save a lot of effort and cost.

Enhance data visibility and planning with inventory management

Features such as barcode scanning make it easy for data to be transferred, and in conjunction with a central data warehouse, businesses can increase their data assets so that they can closely assess what is happening with their company.

You can use this information to answer a number of different questions, including the following:

  • What does the consumer demand tell you about your customers? And, how can you apply this to your marketing operations?
  • How can agile inventory make your processes better?
  • Where is your inventory going? What customers are being served?

These are just some of the questions that you are going to be able to answer if you have an effective inventory management system in place.

You can use these important data insights to make intelligent decisions so that you continue to move your business forward and market to your target consumer base effectively.

Final words on inventory management for small businesses


As you can see, there are a number of benefits you can expect to experience by implementing inventory management software at your business.

From boosting the accuracy of your inventory to lowering your business costs, the advantages are extensive, and this could be just the thing you need to unlock further business growth and take your business to the next level.small business coach

Right Investments To Grow Your Business

expanding your business

Description: So your expanding business is finally making some money? That’s awesome! But now, it’s time to make some smart business investments and keep the capital growth. Here are the top strategic investments that make your company grow and reach even greater heights.

 How the Right Investments Can Help You Grow Your Business

Once your company starts making a profit, it’s tempting to lay back and take a rest. And although it’s okay to take a moment to celebrate your business’s success with free spins, you shouldn’t stay resting on your laurels. The money you’ve made presents you with new business investment opportunities. But what are the top choices and business investment ideas? Here are the best ones that will help you expand your business. Let’s dive in

  1. Invest the Profits Back Into Your Business

money laundering

Here’s the thing: although at some point it’s good to buy stock or bonds via your business, there’s no need to start diversifying your portfolio with your first profits. It’s too early for that. The best  investment in expanding your business is the one you put in your company. Plus, be honest with yourself. How much do you know about stocks and bonds? Chances are, you’re more knowledgeable about the business you’ve started. So it only makes sense to start investing your hard-earned cash into what you know best: your company.

  1. As You Expand Your Business, Take Some of Your Profits Out in Cash

It might be the most surprising tip among our business investment examples. But taking out some of your profits as cash helps you in the case of unexpected problems that require you to pay up immediately. These can be legal issues or emergencies in case of a natural disaster. Plus, cash can help you through tough times. When your sales plummet during a recession, having banknotes gives you the flexibility you need to keep your employee operations alive. It helps you avoid going bankrupt. This is a great strategy when you are expanding your business.

  1. Improve Your Equipment To Improve Your Investments

Every small business should have a business investment fund to cover expenses for new equipment that can help them enhance the customer experience or streamline business processes. Whether it’s new software, new computers, or even a new truck, anything that allows you to expand your operations is a good investment. Although improving your infrastructure can be costly, it enables you to increase the profits in the following years. 

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  1. Improve Your SEO – the Best Business Investments in 2024

Having a website is a must for every business these days. That’s because most of your customers will find you via online searches. And even a giant billboard at the city center won’t attract as much attention as having your name on the top page of Google search.    Attracting customers in 2024 is all about driving organic traffic from the search engine to your website. It might seem like an unnecessary investment to hire an SEO expert to optimize your content, but the results will be worth it. It will be a high ROI business investment, meaning you’ll make your money back relatively quickly.

  1. Digital Marketing and Social Media as Investments

Investing in digital marketing is the second-best choice after SEO in expanding your business. Believe it or not, but many small businesses avoid marketing themselves in the beginning. Whether it’s because they don’t know how to do it or think they don’t need it, they miss out big time. Investing in social media marketing, for example, puts you in touch with millions of people who might be interested in your products and services. So getting active on Facebook and Instagram would benefit you even before you launch your company. And with the first profits, you can buy highly targeted paid ads on these platforms. 

  1. Put Your Money in Your Team

A big chunk of your business investment expenditure should go into building a more efficient workforce. It’s an investment that pays off quickly because more skilled employees will be more productive and streamline your business operations. Plus, when you invest in your employees’ education and training, they’ll be less likely to leave the company. And in the long term, your qualified workers will build a company culture that makes your business attractive to the top people in your industry.

  1. The Tasks You Don’t Like to Do – Outsource Them

Do you have a task that you hate doing but can’t skip? Maybe it’s tracking your marketing campaigns or writing content for your blog? Or maybe it’s bookkeeping? Whatever it is, once you’ve got some money coming in, you don’t need to keep doing it. You can find freelancers to handle the tasks. Websites like UpWork and Fiverr have a wide selection of professionals for every imaginable task. 

  1. Invest in Yourself, as You Are Expanding Your Business

Business investments, by definition, should go into a business. Right? But don’t forget yourself, the head of your business. There are plenty of ways you can educate yourself on matters that impact your company. Managing people, for example, is a skill that you can constantly improve. Take a few classes on business management, and you’ll put yourself ahead of many competitors who aren’t paying enough attention to this valuable competence. 

  1. Get a Career Coach to Help With Your Investments

Are you stuck with your strategic plan? Then you can use your company’s money to hire a career coach. A qualified professional coach can guide you in your business strategies, leadership decisions, and managing conflict at the workplace. All that contributes to building an even more profitable company.

  1. Get New People Aboard

So you’ve managed to outsource the tasks you don’t like that much? That’s great. But getting new people aboard shouldn’t stop there. Next, you can identify areas you enjoy handling, but others could do better than you. Be honest with yourself here. You might think you’re great with coming up with marketing campaigns, but someone with the right technical skills can get better results with fewer expenses. Hire the people with the right know-how, and you ensure both short and long-term success for your company.


Business investments and the economics of growth are tightly linked to each other. Putting your money in the right places makes you more money. And there’s no better place to invest your first profits than your business. Use any of the investing advice from this article, and you will make your business grow and make even more money. What could be better?

What are the best business investment decisions you’ve made in the past years? Share your advice in the comments.

Author’s bio:

Jeffrey Bishop started his own small business on the Internet a few years ago. After many failures and difficulties passed, he decided that he wanted to share his experience and knowledge with other people.small business coach

How Your Business Can Survive an Existential Crisis


Without a doubt, any business will experience peaks and challenges. Some of these valleys would be considered an existential crisis. There are exciting times and harder times, and there’s a rollercoaster of emotions at every stage. However, while looking back on the journey with hindsight can be a magical, eye-opening experience, going through the journey itself can be tough, and sometimes even too much if you don’t know how to deal with what you’re facing.

Many times, this comes in the form of an existential crisis. This basically refers to a time where losses exceed profits, and you feel as though everything is heading downhill. This can be an incredibly difficult time, not just because the business is suffering, but because it causes you to doubt everything you’ve been doing, which can lead to rash decisions that only perpetuate the situation further.

This is especially the case with the recent COVID-19 pandemic, and many businesses have found themselves in a similar situation. Whether you’re still feeling the effects yourself or you find yourself in your existential crisis, this guide aims to help reframe your mind and get yourself back on track when it matters most.

What is an Existential Crisis?

Just so we’re on the same page, an existential crisis within a business is a point in time where you’re facing obstacles and challenges. You may be literally questioning your identity as a business, are problem-solving to stay in business and to stay afloat, or you may be on the verge of actually closing for good. It’s not necessarily a happy or positive time for a business, but it can be in the long term.

If you can learn lessons during this critical time, then your business has the potential to come out the other side stronger and more productive than ever before. It’s the harder times like this and how you and your business deal with it that will help you to become the best version of yourself/

It’s all about staying grounded, not making irrational decisions out of panic, staying focused, and doing everything you can to move things forward while addressing the problems that are holding you back. This is what the rest of this article is going to be focusing on.

How to Use This Existential Crisis as an Opportunity to Redefine Your Business

The most important thing to remember when in a crisis situation is that this creates the unique opportunity for you to redefine your business. One of the most common reasons businesses fail is because they fail to keep themselves fresh, which affects the mindsets and perspectives of both the customer base and the people who work within the business.

It’s easy to get into bad habits, and stale ways of working that can eventually end up holding the business back and leading you into this crisis situation. Being in the said situation is a chance to address and ultimately move on from these issues, meaning you’ll be able to redefine your business into a better version of itself.

In the very literal sense, this could mean redefining your branding of your business or remodeling the way you do things behind the scenes. How you go about doing this will depend on your business and the way you’re doing things, but the best place to start is by identifying your problem areas.

Look for bottlenecks within your working processes, looking for employees and mindsets that are holding you back, and looking for ways of working that aren’t as efficient as they could be. You may not even need to change too much physically. Sometimes, it’s purely a psychological mindset problem that is standing in your way.

How to Use This Crisis as an Opportunity to Grow Your Business

While existential crises are tough for everyone involved, it’s vital to remember that it’s not only an opportunity for your business to grow and to redefine itself but also for you as an individual. Whether you’re a team leader, manager, CEO, business owner, or leader of any kind, you need to take this as a chance to better yourself.

Take a moment to think about how you’re handling the situation, and be critical of yourself and what you’re doing. Yes, you’re going to feel emotional when your business is going through turbulent times, but if you’re acting emotional and making decisions in this mindset, it’s safe to say you’re not going to be acting like a good leader.

Instead, you need to remain grounded and focused in a way that everyone can look up to you for guidance and can trust what you’re doing. If you hit hard times and the leader loses the plot, then everyone else has no hope either.

It’s More Than Just Money

workplace stress

Sure, money is a big problem if you’re a business going through an existential crisis. Your losses are larger than your profits. Perhaps you’re not able to pay your employee’s paychecks, and they realize there’s a problem, and now you’ve to deal with all of the issues that come with that.

However, it’s so important in situations like this to remember that it’s not all about the money. Both you and your employees have lives connected to your business, and to lose a job is to lose a way of life and to lose security. Be compassionate to the fellow human beings you’re sharing your life with.

Bringing Purpose to Your Business

Another way that your business may be suffering is having a lack of purpose or direction. You may be trying to tackle so many things and attempting to hit so many goals that you’ve spread yourself too thin and become aimless. Alternatively, you may be stuck into so many bad habits and tedious ways of working that you’ve simply become too lethargic with what you’re doing.

To counteract this, you need to revisit your goals and ambitions and aim to bring a renewed sense of purpose to your business life. This means resetting your goals and targets, giving you and your business a new sense of direction, and basically doing what you need to do to remotivate you and your team.

Nurture Your Working Relationships

Hand in hand with what we’ve spoken about already, it’s important to make sure you’re working on maintaining your working relationships, not just with you and your staff, but also others, like your customers and clients, your suppliers, and your less-obvious contacts.

More often than not, you’ll rediscover that it’s not what you know, but who you know that can get you out of some of the problems you’re in. Maintaining and actively nurturing your relationships can open the door to so many new opportunities and solutions that you may never have otherwise been able to access.

How to Adjust Your Viewpoint

How you rearrange your viewpoint will depend on how you are as an individual, and it can take time to let go of an older version of you, yet nonetheless essential if you want to step into a better version of yourself. There are many ways you can get started, but it all starts with looking at the bigger picture.

As a leader, it can be heartbreaking to seemingly see your business failing, and of course, this can be a huge crunch on your confidence and self-esteem. However, you need to have the capability to look outside of these ways of thinking and instead look at the bigger picture.

There are a million and one variables that could come into play when it comes to why your business is having an existential crisis, and you can’t just blame yourself. More often than not, it’s all because of a ‘perfect storm’ kind of scenario.

The very best thing you can do is let these ways of thinking go, and instead focus on finding the problems and addressing them. Sure, you may have made some bad calls in the past, but instead of ruminating on them, the very best thing to do is simply to resolve them and move forward. Basically, whatever you do, don’t get hung up on the past.

How Can You Help Someone Experiencing An Existential Crisis In The Firm?

Finally, the last point of call on our journey here is focusing on what you should do if someone else in your business is having an existential crisis. Of course, your main focus here is to help them to overcome their thoughts and feelings and to get back on track. Fortunately, the solution is much like what we’ve already spoken about.

You need to take the individual to the side and try to find out what problems they’re facing, and start working on solutions to overcome them. Look into their work processes and flows and see where their individual bottlenecks are, and identify steps you could take in order to make their life easier, more motivated, and more productive.

Emily Henry is a business specialist and a blog writer at Buy college paper online and Online assignment help services.  She enjoys reading and writing on different aspects of marketing and assisting businesses when they’re facing harder times.small business coach

Here’s Why You Need Staffing Software For Your Agency


Six Reasons to Invest in Staffing and Recruiting Software

Let’s face it. Managing staff is a minefield. Staffing software can be essential when dealing with certain situations. It’s one of the toughest tasks any business faces, even if they have the most dedicated, diligent workforce. There are so many variables and so many angles that you need to cover, and it’s not always easy to keep track and cover all your bases.

Excel spreadsheets and other free tools to help you organize your business are great when you’re first starting out. However, they have some severe limitations that can prevent your small agency from becoming any bigger. Even if you don’t want to scale up, you may also find that these free tools can still hold you back and prevent you from focusing on your clients more in your everyday operations.

We’re going to help you determine if you need staffing software (the answer is almost undoubtedly yes!). You’ll also learn some of the helpful benefits of staffing software for your small staffing agency, allowing you to focus more on the other essential areas of your business. The right solution will streamline how your business operates, prevent time and resources from being wasted, and help your bottom line.

Take a look at six reasons why you should invest in staffing and recruiting software for your agency and unpack how a dedicated solution can assist your business:


     1. All Your Client Data In One Place

It’s important that everyone in your business who works with clients and those they want to recruit has accurate information about those clients. It’s true that each agent tends to build a relationship with their respective clients, but you could be missing out on big opportunities if not everyone has access to what these clients are looking for. Another agent may have the perfect candidate but would never know it if they couldn’t take a look at the most recent information about what each client is in the market for.

Your staffing software will give you the place to house all of the relevant client information you gather and give all other agents in your business access to that information. When new recruitment candidates come in, the agent working with them can search your database of clients for potential matches without having to talk to their colleagues first.

     2. You Have One Repository For Recruits

Likewise with staffing management, ensuring that your employees can access up-to-date information about potential recruits is vital. Each agent needs to be able to easily see who is available, what their skills are, where their experience lies, and if they would be a good fit for a client. Being able to search one central repository for this information will save you all a lot of time and effort. This will also allow your employees to truly collaborate with their clients.

A solution like this will also help to ensure that you don’t lose information on clients or potential recruits. If each agent in your business has a spreadsheet – even one saved on a server for all to access – it is far too easy for information to be accidentally erased or for versions of the file to get overridden by another user.

     3. Communications Are Recorded And Trackable with Staffing Software

A staffing agency, even a smaller one, can deal with a lot of queries from both companies looking to hire people and those people looking to get hired. These leads – whether they come from your website or another source – need a proper solution that can help you to track where they came from, when they were contacted and what they are looking for. Without proper customer relationship management (CRM), it’s hard to ensure your business converts those leads into paying clients.

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With good CRM recruitment software in place, anyone can log in and see exactly where a lead is along their sales journey. The system will automatically record sent emails and you can log when calls were made and include notes about the discussions that were had. You can even get systems that will send automatic follow-up emails to leads or remind users to follow up on specific days. This will ensure that no agent will forget about a lead or send them incorrect information based on their earlier conversations or the original query.

Another major bonus of a CRM solution is that all of your employees can have access to the system and the information it stores. That means that if someone is off sick or leaves the company, another agent can pick up the process without an extensive handover.

     4. You Can Segment and Search Data 

A major advantage of staffing and recruiting software is that you can fill in keywords for your client and potential recruits based on what they are looking for. You can then easily search through the databases to see if there are any matches. This will streamline your efforts and allow you to make more matches faster. You can also see easily if there are any gaps in the staffing options you offer depending on the kinds of queries you receive from clients.

Being able to segment a database will also make communication a lot easier. If there is a bulk job where a client is looking for a number of recruits, you can segment the database based on the criteria and send out a request to just those people. You can also easily text a group of people information, or make calls to people on your database to update their information if you find they are missing important elements through your segmentation and searches.


     5. Administrative Tasks Are Streamlined When Using Staffing Software

One of the biggest time sinks for any business is that of repetitive administrative tasks that have to be done in order for the business to operate. When they need to be done manually each time – like forms from applicants getting inputted into the system, processing payroll, or generating invoices for clients – they can take up a lot of your agents’ time.

A staffing software system that can do these kinds of tasks for you at the click of a button, or even better, be set up to automatically do them at a certain time each month will save you time and money. Your agents can spend their time focusing on clients, building strong working relationships, and generating income for the business. This is a far better use of their time and skills – and it’s the job you hired them to do.

     6. The Risk Of Human Error Is Reduced

Another big bonus of automating tasks is that you reduce the risk of human error. Manually generating invoices can lead to mistakes that cost your business income, especially if they don’t get picked up by anyone. The same goes for record-keeping or inputting data from clients or potential recruits. 

If you have paper forms that then need transcribing into your digital records, there is major potential for human error in the typing process. It’s also a waste of time because the information gets handled twice instead of just once – straight into the system.

When it comes to record-keeping of interactions with leads, having a staffing software system that tracks most things automatically will ensure that everyone has access to the most up-to-date information at all times. Those reminders for contacting leads and following up with them will also reduce the risk of agents getting too busy and forgetting about them.

Staffing and recruiting software can change your business for the better, and it will help you to scale up with ease. Technology gives us the edge in so many ways, and even the smallest businesses can benefit.

All of these factors will enhance your business’s performance and its profits alike.

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Small Business Locations: 7 Questions to Ask

business locations

You’ve made your business idea a reality and now you’re ready to set up shop, and choose small business locations. For many businesses, location can make or break your business’ success. It determines how many customers will enter your store, have a pleasant experience, and ultimately keep coming back to spend money. It’s important to know that not only is your choice in the building itself influential, but also the neighborhood and city surrounding it. To prevent choosing the wrong place to plant roots for your precious business, think about all of these factors.

1. Is this area in good economic health?

When a city is in an ideal economic state, it’s likely a good place to run a business. When there are ample job opportunities in the area, available homes on the market are getting snatched up quickly, and consumers are spending money, your business has a better chance of financial success. The amount of businesses operating in the area is also a good indication of economic potential.


2. What are the location’s demographics in terms of small business locations?

Think about the product or service you’re offering and your target market. Are you marketing to middle-aged parents? Or are you targeting the single millennial crowd? If you’re trying to attract parents, you’ll want to choose a location with a high percentage of families. For a single millennial population, you might look toward a city with predominantly young, single professionals. You’ll also want to consider demographics when hiring your ideal employees.

3. Can you afford this location?

It’s crucial that you determine whether or not you can afford the costs of operating your business before choosing a permanent location. Aside from the cost of living in a given area, the building or storefront itself will have its own operating costs. These range from rent to utilities to property taxes and more. Your ability to afford the location will directly affect the prices of your products or service, impacting whether or not customers will be able to afford to shop here.

small business coach

4. Are there zoning requirements and ordinances to be aware of regarding small business locations?

Zoning requirements limit the number or types of businesses that are allowed to operate within a specific area. In other words, some properties will not permit you to run a business from them because they’re in a residential zone rather than a commercial one. On top of that, there are many regulations that small business owners need to abide by in order to operate legally. Check in with the local government and neighboring businesses as well to cover all of your bases.

5. What are the nearby businesses?

On one hand, neighboring businesses can bring the right customer into your store. For example, if your business sells apparel for babies and toddlers, having a daycare or toy store nearby might bring residual traffic past your store. On the other hand, adjacent businesses can be an obstacle. If they’re selling a similar product or service, especially at a cheaper price point, your business might be in trouble. Analyze the surrounding area carefully before signing a lease.

6. Is this location accessible?

How easy is it to drive to your store? Is there a direct path from a main road? Is there heavy traffic in the area? Is the parking lot easy to park in? All of these questions are important to ask when defining your store’s accessibility. In addition to making sure the location is accessible, make sure it’s easy to find as well. Signs should be well lit and visible from the main road, free of obstructions. Clean up landscaping and remove any obstacles to make the experience convenient for customers.


7. Is this a safe area for small business locations?

You likely don’t want to take up permanent residence in an area with frequent thefts or any other crimes. Functionally and aesthetically, it may be the perfect building to market your offerings, but an area prone to vandalism or theft could cost you a lot of money down the road. Find out if there is a security system established for the building or if the building has a designated team to protect the building.

Your success as a small business owner hinges on the location you choose. For the best chances of drawing in your target audience and making a profit, take every small detail into consideration to find the perfect location for your small business.

small business coach


short term goals examples

Bonus Material: Learn Elon Musk’s Top 4 Short-Term Goals Before He Started Tesla.

Today I’m going to show you 1) why short-term goals are more important than you thought, 2) four tips for setting short-term goals, 3) techniques to achieve your short-term goals, 4) how to prioritize your short-term goals, and 5) thirty seven examples of short-term goals.
(Grab my write-up about how Elon Musk used four clear short-term goals to take Tesla from $0 to $30 Billion in just 7 years below.)

Then read on for help on how to set clear and effective short-term goals for your business.

Short term goals form an integral part of success in whatever you do, be it business, career, education, health, etc. They focus on goals that can be achieved within a short amount of time, usually less than a year. They are often the broken-down steps and shorter actionable tasks drawn from long-term goals.

Last week we wrote an article about long term goals. Once you think about the future and create long term goals, you want to move into the near present and create short term goals.

That said, developing and implementing short term goals effectively will bridge the time void created by long-term goals and make their achievement incredibly feasible. In this article, we will explore short term goals, what they are, why you should have them, some tips for setting and prioritizing your short term goals, as well as some short term goals examples.

What are short term goals?

As the name implies, a short term goal has to do with a short time, sooner than long-term goals. A short term goal is a statement of something you want to achieve soon. The near future can be today, this week, month, or even year. Short term goals are goals that you want to achieve soon, and the small timeline of accomplishment is the fundamental characteristic of short term goals. When the timeline of execution becomes longer, like multiple years, it becomes a long-term goal.

Goals of this nature also tend to keep your focus on the present, what you can do right now to meet your ultimate long-term goals. Short term goals help you manage your time well, and even though they might seem like small and minute steps, they steadily set you on the path of success and accomplishment of your life, career, business, etc., goals.

The distance between where you currently are and where you intend to be is bridged by short term goals. They are primarily small, short tasks, to-do’s that need to be accomplished within a short amount of time, usually not more than a year. They are made to be short intentionally, as walking steps that add up to long-term achievement.

Short term goals help to achieve bigger long-term goals. They help you set your focus and pay attention to where you’re heading, recognizing the next course of action to take and assess your progress if you’re headed in the right direction.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Why are short term goals important?

Short term goals have a unique benefit to an individual and businesses.

  1. They help create effective strategies

For example, suppose you want to increase your company revenue by 30% before the end of the year. With this short term goal, there are several strategies you can implement to achieve this goal, like, invest in marketing, make decrements to price unit costs, implement seasonal promotions and discounts, etc.

Short term goals provide the platform on which to create an effective strategy for its realization. Such broken down steps and strategies are essential if you want to achieve your short term goals as it makes the process of achievement much more effortless.

  1. They help to provide quick feedback

Getting feedback is vital towards achieving your objectives, as they serve as motivation to your set short term goals. Whether positive or negative, feedback is essential, and short term goals provide the chance to get it.

By definition, short term goals require a shorter time of achievement than much broader long-term goals, and that means milestones are much easily assessed and tracked. Short term milestones help you to align your other tasks to the bigger picture. By doing so, you’ll be able to have quicker feedback in a relatively short amount of time, and this positively impacts your progress towards your long-term goals.

For example, suppose you have a short term goal to expand your customer base to 10,000 within four months, you’ll develop a viable road plan showing clear actions you’ll take to achieve your goal. Then after, say, a month, you’ll be able to tell if your plan is working or not and if you need to adopt other strategies to make it work.

Short term goals give you clear feedback within a shorter time to adjust and make improvements where necessary to achieve your set goals.

  1. They help mitigate procrastination

When you’re plagued with the evil that is procrastination, one way to beat it is to use short term goals coupled with some determination. Short term goals are, by definition, executable within a short amount of time, accurate, clear, and specific. These characteristics of short term goals significantly reduce the effort needed to achieve them compared to long-term goals. Reduced effort to achieve them lessens the need to procrastinate constantly.

This goes to increase the chances of you procrastinating. When your goals ate big, they will take up more effort to accomplish them, and that means it’ll take more for you to see their accomplishment and be motivated to accomplish them right away. So, don’t make a goal-achieving path vague; it’ll easily overwhelm you. Instead, break down your goals and reduce the chances of procrastination.

  1. They keep you focused

Achieving a long-term goal can sometimes seem unrealistic or impossible. There is also the risk you can lose focus as you work towards achieving it. You can also easily have many detours, distractions, and you may need to backtrack and refocus on the right path again. However, when you have clearly defined short term goals that are measurable, realistic, and specific, you will automatically be more focused on achieving them.

Those you know today who pull in massive income streams to their businesses didn’t achieve such feats by just focusing on the big picture (long-term goals). They pen down a clear and achievable roadmap for reaching their ultimate long-term goals and keep track of these small achievements. Achieving these short term goals will add up to reach their ultimate goal. No matter how great your long-term goals are, if you don’t know where to start and what baby steps you can set to get you there, you’ll quickly get lost in time.

Having a list of short term goals, complete with the small actions you need to take to reach those goals, helps keep you focused on your effort and attention. You’ll also not be wasting time on activities that do not foster the realization of your goals which will be a waste of time and energy. Without short term goals, it is pretty easy to get distracted and waste months of your life marking time on the same spot with little or no progress. But when you have clear goals, your eyes are kept on the prize, and you’re less likely to lose sight of what matters.

Tips for setting short term goals

When it comes to setting short term goals, there are many strategies you can use. Here are some quick tips you can use to help you set short term goals for personal or professional advancement:

Use visualization techniques

By visualization, we mean creating mental images of what you desire to achieve and be like, say in 6 months from now. With the short term goal fully visualized, you can then work backward to determine what daily steps you should take and the goals you should set to get to where you want to be. Creating these visual images will also help you fully internalize what you want and what your desires specifically are regarding the future.

Make Sure Your Goals are SMART

In writing your goals, similar to long term goals, you should ensure they align to the SMART model for better focused and more attainable short term goals:

S – Specific: be specific as you state your goal and define precisely what you want to achieve — be as specific as you possibly can.

M – Measurable: you should ensure you have a straightforward way to measure and keep track of your progress, and you move towards attaining your action items.

A – Achievable: Your goals should be attainable. What you desire should be realistically achievable, and you should carefully assess whether or not you can achieve every aspect of your short term goal.

R – Relevant: Is what you’re shooting for necessary? Is it worth working towards the goal now? How does it align with other goals you may want to achieve?

T – Time-Sensitive: for every short term goal, there should be a deadline for accomplishment, and the key is being achievable within a short amount of time, say five months. This helps you to hold yourself accountable. Whether it be a few weeks or months, if the plan is realistic, you’d surely achieve it.

Consider writing your SMART goals down to keep track of your progress. With the SMART methodology, you’ll have a clear path to realizing those short term goals in the not-so-distant future.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Be specific

Drawing from the SMART methodology, including specific details, can help you define the results you want to achieve, as well as the necessary steps you need to take. Let’s take an example: suppose your short term goal is to expand your business’s customer base to 2000 in 3 weeks. You can add specific details to your near term goal, such as publishing social media ads about your product twice daily. These small actions serve as blocks that add up to birth success in your short term goals.

Make goals measurable

Let us also highlight one aspect of the SMART methodology – measurability. Measurability is the quality of your short term goals that allow you to measure and keep track of your progress. This will also help you define the results you want to achieve. Let us take the example of expanding the customer base for your business to 2000 in 3 weeks. To make this goal measurable, you can schedule a check-in where you assess the number of online customers of your products every day, as well as the number of in-person purchases made. That way, you can determine whether you’re on track with your goal or you’d need to adjust your deadline. You’ll also assess how effective the strategy you’re implementing is and where you need to focus your energies for maximum results.

Make your goals achievable

If you set unrealistic goals that you cannot attain, your lack of progress will negatively affect your confidence and motivation. Your goals must be achievable and feasibly possible, as they’d keep you motivated to work towards attaining them.

But there’s a catch; just because your goals are attainable doesn’t mean they are straightforward. Your short term goals may be challenging, but once they are possible to attain, even after hard work, then you can encourage yourself to push through the pain to develop that new skill or meet that business expectation, etc., and boost your confidence even further.

Identify challenges

There’s no achievement without challenges that come along. As such, you should carefully identify and factor in any challenges you may encounter as you pursue your goals. As you identify and understand these challenges before time, you can begin to draw up plans and strategies to overcome or avoid them. This will help maintain your progress because if these same challenges arose unexpectedly, they could throw you off track and even set in discouragement.

Technique to Achieve Your Short term Goal

Having developed your goals, there is the matter of actually achieving them. Here are some tips you can apply to ensure your goals don’t end up as written-down facts but are attained.

Write down your goals.

It is important to pen down your. Documenting them will serve as a reminder and allow you to track your progress. Many people make the mistake of keeping their goals in their brains, convincing themselves they won’t forget. The reality is, your goals don’t carry as much weight written down as they do in your mind. So, pen it down and have it as a reference to keep you focused on achieving them.

Focus on one short term goal

While it is ok to have multiple goals, you shouldn’t have many goals you focus on at a particular time. It is essential to focus on one short term goal or a group of similar short term goals at a time. After all, by definition, short term goals require a short amount of time to accomplish, so you can progressively move from one goal to another only upon completion or when they are similar and can be carried on concomitantly. By doing so, you’d achieve faster than toggling multiple short term goals at once, which can become distracting, and the result is your failure to achieve any. The solution may be $2,000 bad credit loans with guaranteed approval decisions that allow you to cover financial short-term goals when you have credit issues.

Develop a List of Milestones

You must identify any important milestones and benchmarks that can serve as indicators when you’re closer to success. Your milestones shouldn’t be so many and should take a relatively short amount of time than the short term goals you’ve set. They should, however, still require some effort to achieve.

Let’s take a short term goal example of incorporating and running social media marketing in 2 months. Here’s a sample list of milestones you can have:

Goal: Incorporating and running social media marketing in 2 months

Milestone #1: Setup suitable social media accounts for the business

Milestone #2: Create two ads daily for the business

Milestone #3: Develop a hashtag for your product

Milestone #4: Create conversation threads about your product on social media, etc.

Create Step-Wise Actions

Once you’ve set your milestones, you then need to break them down again into minimal baby steps you can take towards achieving your short term goals. And the good thing here is, it doesn’t need to be overly complex or a giant leap that’ll last hours daily. Your daily steps are more minor actions. These small steps or tasks can be as small as 10 minutes that sum up your short term goals.

Sticking with the example of incorporating and running social media marketing in 2 months, here are some possible small tasks steps to consider:

Milestone: Setup suitable social media accounts for the business

Daily Step #1: Choose the social media platform(s) to use

Daily Step #2: Research the most suitable type of account(s) to create

Daily Step #3: Create social media account(s)

Daily Step #4: Create a catchy backstory of your business for your social media page, etc.

You can also put the daily tasks into your calendar or to-do list to not miss any tasks.

Share your goals with others

One tip to achieving your short term goals is holding yourself accountable to others. You can share your goals with someone else, like a trusted friend, family member, or colleague. This will promote accountability and push you to be focused on achieving those goals, and you’ll have someone to answer to if you don’t.  Depending on your goals, these individuals may even be able to help you achieve them by providing opportunities, advice, encouragement, or support to keep you moving forward.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

short term goals examples

How to prioritize goals

Having multiple short term goals is commonplace, and to avoid unproductive multitasking, it is essential to prioritize your goals, choosing which to do first and which to do next.

Here are a few steps you can apply to prioritize your short term goals.

  1. List your goals

The first step is to list out all your short term goals. This will lay it all out for you to quickly choose which short term goals to start up with and identify any dependencies that may exist amongst goals.

  1. Tick the most important goals

Having listed out all your goals, the next step is to tick the goals you consider the most important to you. While the definition of “important” may vary from person to person, you generally want to select the most beneficial goals to your life at this point.

  1. Assess the timelines

Having selected the most important goals for your life at this time, the next step is to determine when you would like to achieve your goals. You may, for example, have a short term goal of learning about marketing trends in two weeks for your business. Determining the timeline to each goal will help you identify the goals you should start working on right away and the ones you can push forward to some later time. And as a pro tip, be sure to set realistic timelines for each short term goal so that you don’t set yourself on an impossible task.

  1. Choose which short term goals to focus on right away

Having selected the short term goals that are important to you and assigned realistic timelines to each, you can now use this information to prioritize your goals. For example, goals with a high degree of importance and short achievable timelines can have a greater priority.  And as a pro tip, try not to start working toward another goal on your list until you have completed the initial goal with the greater priority, except there is a dependency relationship. The completion of an earlier task requires the commencement or completion of a later task.

  1. Make changes as needed

Having prioritized your goals, it is vital to keep in mind that your priorities can change with time. So, don’t get rigid. Be flexible enough to make any necessary changes to your prioritized goals as needed. For example, you may have had a short term priority goal to improve business productivity within two months. But then, after assessing the reviews from customers and you discovered lapses in your customer service, you may then set a new priority towards improving your customer service within a month or so. Improving your business productivity would now matter less as you’d need to focus on your customer service to ensure you don’t lose your existing customers.

Short term Goals Examples

Business Short term Goals Examples

  •         Begin an “Employee of the Month” award program.
  •         Create a profile on a new social media channel.
  •         Create an employee incentive program
  •         Develop a new product
  •         Gain several new customers
  •         Hire three new marketing employees
  •         Host giveaway programs
  •         Implement monthly giveaways for customers on social media.
  •         Improve business productivity
  •         Improve your customer service
  •         Incorporate SMART goals
  •         Incorporate social media marketing
  •         Increase business revenue
  •         Increase product prices by 3%
  •         Increase social media posting to three times a week.
  •         Increase traffic on your company’s blog.
  •         Learn about market trends
  •         Reduce business overheads
  •         Select a charity to begin sponsoring.
  •         Setup television advertisements

Career Short term Goals Examples

  •         Attend networking events
  •         Develop confidence
  •         Focus on the next step
  •         Get a professional certification
  •         Get Early to Work
  •         Get feedback on your work
  •         Improve your communication skills
  •         Organize your workstation
  •         Remove Procrastination

Financial Short term Goals

  •         Create multiple income streams
  •         Eliminate Your Credit Card Debt
  •         Reduce your monthly expenses
  •         Track your monthly budget

Study Short term Goals

  •         Build your ability to take notes in lectures
  •         Know your professor
  •         Spend less time on TV
  •         Spend your free time in the library
  •         Submit your assignments a week before the deadline


So there you have it. Here’s the article on long-term goals.

Do you have any ideas that we overlooked? If so, comment below

Are You Ready To Set Your Short-Term Goals?

Have you lost site of what to do next in your business? Every business owner goes through it. Sometimes it’s helpful to take cues from the world’s best business builders and see that clear, simplified goals in alignment with your strategy and values can be the best place to start.

If you want to see how one of today’s most famous entrepreneurs used short-term goals to build a $30 billion in just seven years, click the button below:

Want Personal Help Setting Short-Term Goals For Your Business?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I was at my limit and didn’t know where to go next with my business. Then my partner and I discovered the way out – someone who could help us take a step back, analyze our business, and set and prioritize realistic goals.

Finding someone who could help us with goal-setting, planning, overall strategy and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you set goals, add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time. 


~ Alan Melton, Small Business Coach Associates

Hiring Employees For Your Small Business

hiring employees

Hiring employees for your small business is getting more and more challenging. According to the U.S. Private Sector Job Quality Index, about 37 million jobs have become vulnerable to mass layoffs in the United States. These came from the retail, clothing, education, travel, hospitality and other considered non-essential industries in these challenging times of the COVID-19 pandemic.

Employees, therefore, are left with only 3 career destinations: they could either be enjoying the culture of remote work, working as part of a skeletal and limited workforce, or unfortunately getting the chop. The estimated loss in the global economy amounts to $2.7 trillion and this much loss paved the way for some companies to seek serious cost-saving measures that can potentially jeopardize the regular man’s only bread and butter.

Luckily, despite these circumstances inevitably happening and that the economy is at an all-time threat, small businesses, especially those in retail, are lauded for their strategic ways of surviving and striving amidst the ongoing virus outbreak. They somehow contribute to the improvement of the economy and help employ individuals. Small businesses help in the creation of jobs and have brought stable income to people especially now when vaccines are being dished out and businesses are slowly reopening and are getting back on their feet. Laborers and employees are getting more and more in demand each day.

Hiring Employees For Your Small Business

In the dynamic landscape of small business operations, finding and hiring the right talent can be the right step toward success. To navigate this process effectively and ensure the growth of your small business, it’s crucial to consider various factors. One invaluable resource is a small business HR system, which can simplify and enhance hiring processes. 

With that, it is only essential that we have a list of considerations when hiring employees to help in the business processes. Here are a few ways:

1. Create a clear job description that covers everything.

Finalize the need and the qualities you look for before officially opening your doors to hire. Ensure that you are crystal clear about the type of person, the skills, personality, and attitude that you want to represent your brand or company. You must also make a comprehensive list of the hiring employees process, the salary or range, and the job description that your hire shall need to fully immerse himself in the position. Have an accurate and complete record of each candidate and weigh their strengths, weaknesses, and jot down interview notes during the entire process of assessing the candidates. This will allow you to have a standardized and formal hiring process.

2. Observe candidates who know how to give and take.

Ask situational questions that can elicit responses pertaining to their degree of acceptance to the give and take mechanism. Give and take is integral for any relationship to prosper. Such a mechanism can indicate how much the employee can understand when the company decides or falters on something.

small business coach

3. Emphasize the importance of mental health in the workplace. 

Worth noting, employees are found to have been taking their mental health more seriously now. In fact, a survey from Aetna International (2021) pointed out that 84% of employees mentioned that their mental health is more important to them these days than it was just over a year ago. Certainly, employees also look at how much companies value mental health in the office. Activities that foster these activities can help them alleviate stress and withstand working in your company. When they are presented these the onset, they can gauge whether or not they can find things manageable.

4. Make room to improve your employee benefits program. 

To attract and hire high-quality candidates, you must improve all aspects of the job experience. The anticipated demand for employees soon will stir a competition between companies in need of valuable new hires. Employees view a benefits program as a necessity so, on top of your usual medical and dental coverage, you must also consider other innovative ways to improve and highlight the importance of employee experience. Potential employees, more so the millennials, are looking for a company that can improve their quality of life, not always talking money-wise.

5. Use a recruitment strategy that works for you.

There are plenty of ways to recruit but you need to consider where your potential employees usually flock and spend their time. A lot of headhunters are on social media as this is where they can see a pool of candidates in their living spaces and be presented with their personal data at the onset. It can also be beneficial in such a way that you are exposed to their networks and their interest.

In this list, you may notice that emphasis on work-life balance is placed to an extensive degree. This is brought by the fact that nowadays, we must foster a work-life balance having been exposed to situations that often open up moments of vulnerability for employees. Including these as part of your normal hiring process allow for letting go of your strict guards and foster a work environment that values both productivity and life quality and cut loose threads that bring up absenteeism, job neglect, and bad work behavior.

6. Exploring Candidate Backgrounds

Studies indicate that only around 3 out of 10 job applicants provide completely truthful information on their resumes. The skills, job history, volunteer work, and most details on the resumes you receive are likely to be embellished or misrepresented. This underscores the significance of evaluating individuals’ competencies before extending interview invitations. There are ethical ways to conduct research on interview candidates without violating data protection laws:

Verify Social Security Numbers (SSNs)Utilize death master files to confirm the authenticity of potential employees’ SSNs. Instances of identity theft may involve the fraudulent use of SSNs for employment purposes.

Confirm Qualifications: Ensure the validity of candidates’ qualifications by directly contacting their alma mater (e.g., university or college). While candidate consent may be necessary, genuine candidates typically willingly provide consent for such verification.

Scrutinize Social Media Profiles: Delve into candidates’ social media accounts to gain insights into their personal lives. A particular focus on LinkedIn can offer a glimpse into their professional background.

By adopting these research practices, employers can make more informed decisions during the hiring process, promoting a culture of transparency and integrity while adhering to data protection regulations.


If you want your business and its employees to thrive post-pandemic or during so, prioritizing mental health in the workplace should be on your list. Cultivating a culture that values others’ mental well-being and supports employees in their pursuit of finding a job that is enough to keep their motivations, satisfaction, and earnings high will definitely bring you more gains than losses. Here’s more about Hiring and Training.


Retail business ideas

About the Author:

Bash Sarmiento is a writer and an educator from Manila. He writes laconic pieces in the education, lifestyle, and health realms. His academic background and extensive experience in teaching, textbook evaluation, business management, and traveling are translated into his works.




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Taking Your Dream from an Idea to Reality

execute your idea

How do you execute  your idea? If you a natural problem solver, you may be great at doing so. Maybe it is so second nature to you that you never stop to think about what a great skill you have to leverage. It might seem like the marketplace is saturated with so many products and services that you couldn’t possibly have something different to offer.

For many reasons, this line of thinking shouldn’t hold you back from executing your idea. If you see a gap in an industry or think you’ve found a way to improve a good or a service, then you have good reason to try your hand at entrepreneurship. Here are a few things to guide you as you consider leaping into business and execute your idea.

Here are the steps to execute your idea

execute your idea

So you think you have a business idea?

Before investing time, money and resources into your potential business, take some time to  get to know the marketplace around your idea. Is the opportunity localized? Do you have direct competitors, or is it more of an adjacent offering? Will you require a brick-and-mortar location or can you operate online? After the last year or so you may also be asking yourself if your idea is pandemic proof. Should some uncontrollable force of nature come along and change consumer behaviors, think about whether or not there is room to pivot your business model.

Other important questions you should be asking yourself that revolve around your business are the who, where and how. Who is your target market? Where do they live? How old are they? How do you get them to know of your business? The more you know about your audience, the better you can serve them. Being able to anticipate needs and being in that right place once that need becomes strong enough for a conversion lends itself to a sturdy business model. This will increase your chances of executing your idea.

Determining Your Logistics

Once you feel confident in the value you plan to provide and whom you plan on providing it to, it’s a good idea to get a sense of whatever logistics may be involved. To start you might want to consider important roles and whether they are in-house or outsourced, like an accountant. If you have an innovative product, you might want to consider seeking counsel from a patent lawyer. Or maybe you came up with a great name for your business that you could see yourself building a strong brand around, you may need to hire a trademark attorney.

small business coach

Another vital consideration is choosing the business structure you’d like to establish. You want to be sure you do what best fits your personal situation to protect yourself and your finances. Whether you feel it’s best to start a sole proprietorship, an LLC or another structure, you want to be sure you’re fully aware of the liabilities that come with each, and what protections they do or don’t extend to you.

At this point, you might also be considering one or more partners, which will also factor into this decision. Besides sharing financial and legal responsibilities with them, you’re going to be making so many decisions with these individuals, so be sure they are people that you are completely comfortable having honest and clear communication with. Executing your idea is close at hand now!

Time to Roll Up Your Sleeves

Oftentimes people get overwhelmed by the idea of starting, but you’re never going to know until you try, so just jump in. Be prepared to work. A good-faith effort will involve a lot of working hours, making sacrifices to your work-life balance at times, and trusting the process. You may doubt your future leadership skills, you may doubt your management skills, but you can grow at anything you put your time and energy into. You don’t need to be perfect or have all the details ironed out to get moving on your dream. You might always feel like it’s too soon to start.

A great example of someone who executed an idea into business and put themselves right into the thick of the hustle is Gopuff’s cofounder Yakir Gola. While still enrolled in college, he and his friend saw a gap in the convenience goods market. Instead of putting off his vision and waiting to finish classes, or letting other factors become an obstacle, he was out there making it happen. Gola was personally delivering orders for the early iteration of his convenience items delivery business. Now the company delivers in cities across the country, with a recent expansion to the west coast.

If you’re willing to work, you too can make it happen for yourself and execute your idea.

Sustain and Scale

Once you’ve gotten started it’s likely you will quickly catch on to the common situations, problems, and areas for improvement. To fully execute your idea, don’t let these things discourage you, but rather see them as the chance to expand yourself and your business. Seeing these as opportunities rather than hindrances is a great way to work on your brand loyalty. Customers will always appreciate you refining their experience for the better. It shows a level of commitment to them that not all other businesses are willing to deliver.

This constant reassessment of your business’s needs might lead to positions needing to be created or consultants hired. Growth can be a tricky pain point for a business because you don’t want to scale too quickly. Hire too many employees but you can’t sustain business growth and you could end up needing to do lay-offs. On the other hand, if you don’t hire enough people, you could fall short on your ability to meet your customers’ needs. It may be best to defer to professionals, so look into business coaches, mentors, and consultants and see which option best suits your needs.

Summary About Executing Your Idea

The best part of taking a chance on yourself and execute your idea is watching something you built become successful and making a difference in your customers’ lives. However, if you’re willing to put in the leg work required through each of these steps, you’re well on your way to giving life to your dream and becoming your own boss. Here’s an article on the do’s and don’ts of business startup.


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