Tips To Ensure Fair Holiday Pay For Employees  

importance holiday pay for employees

Navigating holiday pay for employees is an essential aspect of workforce management that requires attention and strategic planning. Ensuring all employees receive fair and legally compliant compensation during holiday seasons is not only a matter of fulfilling legal obligations but also a key to maintaining morale and trust within the workforce. This is particularly critical for those on varied contract types, such as those covered under zero hours arrangements.

This article delves into some tips for ensuring fair holiday pay for employees.

Understanding The Legal Framework

Before rolling out a holiday pay scheme, it is imperative to examine the prevailing legal frameworks. Typically, state legislation and collective agreements vary regarding specific obligations for employers. For instance, navigating holiday pay becomes even more nuanced for those employing staff on zero-hour contracts.

Therefore, it’s important to adhere to detailed guidelines on zero hours contract holiday pay is essential. These guidelines offer a roadmap for compliance to ensure that holiday pay practices are fair and legally sound. This can help address the unique challenges posed by such employment arrangements.

Setting Clear Policies

Establishing clear policies for holiday pay is essential for any organization striving for transparency and compliance. Well-defined policies can help mitigate confusion, prevent disputes, and ensure all employees understand their entitlements. Here’s how to set clear policies for holiday pay:

Establish Transparent Holiday Pay Policies

To avoid confusion and potential disputes, employers must establish clear, written policies regarding holiday pay. These policies should define which holidays are paid, the rates of pay, and the conditions under which employees qualify for holiday pay. Ensuring these policies are accessible and understandable to all employees can help maintain transparency.

Conduct Regular Review and Update of Policies

Holiday pay policies should be reviewed regularly to ensure compliance with changing laws and regulations. This allows companies to adjust their policies in response to employee feedback and changes in business operations.

small business coach

Implementing Best Practices

Implementing best practices for holiday pay is crucial for fostering a fair and equitable workplace. By adopting proven strategies and guidelines, employers can ensure that all staff receive their rightful compensation during holidays regardless of contract type or position. Below are some strategies to consider:

Pro-Rata Basis For Part-Time Employees

Adopting a pro-rata basis for holiday pay for part-time employees is a fundamental practice to uphold fairness. This method ensures that part-time workers are compensated proportionately for the hours they contribute, aligning their holiday pay with that of full-time employees.

Employers must accurately track and compute the actual hours worked by part-time staff to determine fair holiday compensation. This approach upholds fairness and morale among part-time employees, making them feel valued and equitably treated.

Consideration For Zero Hours Contract Workers

For employees on zero hours contracts, determining holiday pay can be particularly challenging due to the fluctuating nature of their work hours. Employers need to implement a fair method of calculating holiday pay that reflects the irregular working patterns of these employees.

The recommended approach is to average the earnings of the last 12 working weeks, excluding any weeks in which no work was performed. This calculation ensures that holiday pay is reflective of the actual time worked, offering a balanced solution that accounts for the variable income of zero hours contract workers.

Advance Notice And Planning

Effective communication of holiday schedules and associated pay rates in advance is crucial in managing employee expectations and reducing workplace stress. By providing early notifications about holiday plans, employers allow employees the necessary time to arrange their personal schedules and financial plans accordingly.

Advance planning aids in smooth operation and enhances transparency, significantly improving employee satisfaction and trust in the organization’s management practices. Employers should aim to issue these notices with sufficient lead time to accommodate any adjustments or preparations employees might need to make.

Equality And Non-Discrimination

Maintaining a non-discriminatory approach to administering holiday pay is essential for fostering an inclusive workplace environment. This practice ensures that all employees, regardless of their demographic or employment status, receive holiday pay based on the same criteria, without bias or favoritism.

Employers must regularly review their holiday pay processes and perform audits to ensure these practices are adhered to consistently across the organization. Training for HR and managerial staff on non-discrimination laws and policies is also pivotal in promoting an equitable and respectful workplace.

Addressing Challenges

Addressing challenges in holiday pay is vital for maintaining fairness and compliance within the workplace. Employers must navigate unforeseen circumstances, resolve disputes effectively, and ensure clear communication to uphold standards. Here’s how to address some challenges in holiday pay for employees:

  • Handle Unforeseen Circumstances: Unexpected circumstances, such as financial downturns or emergencies, can sometimes affect business operations. Employers must have backup plans that address how such situations will influence holiday pay.
  • Deal with Disputes: Whenever there are disputes about holiday payment, it’s good to have a clear resolution procedure. This should involve employees expressing their concerns and the employer reaching out to them fairly and instantly to resolve these conflicts.
  • Train Managers and HR: It’s essential that managers and human resources personnel are well versed with holiday pay policies as well as legalities. Continuous training sessions can help maintain an information management team that competently handles holiday pay issues.
  • Technology use: Technology can also assist in accurately tracking employee hours, earnings, and accrued holiday pay. Automated systems reduce errors associated with managing holiday payments and administrative burdens.

By proactively managing these challenges, organizations can prevent misunderstandings and ensure their holiday pay practices remain robust, fair, and aligned with legal obligations and employee expectations.

Monitoring And Evaluating the Impact

Monitoring and evaluating the impact of holiday pay policies is critical to ensuring their effectiveness and fairness. Below are some strategies for monitoring and evaluating the impact of certain policies on holiday pay:

  • Regular Audits: Conducting regular audits of holiday pay practices can help ensure that policies are being adhered to and that employees are receiving their rightful entitlements. These audits can also provide insights into areas where improvements can be made.
  • Feedback from Employees: Gathering and addressing employee feedback regarding holiday pay can provide valuable insights into the effectiveness of current practices and areas needing improvement. This feedback can be instrumental in refining holiday pay policies and practices.
  • Analyzing Financial Impact: It is also useful for businesses to regularly analyze the financial impact of holiday pay practices. This can help in making informed decisions about potential adjustments to ensure sustainability and fairness in compensation practices.

This ongoing assessment can help businesses stay aligned with legal standards and employee needs, ultimately contributing to a more equitable and well-managed compensation system.


Ensuring fair holiday pay requires careful planning, a thorough understanding of legal requirements, and a commitment to equity and transparency. By adopting these practices, businesses can foster a positive work environment and maintain compliance with employment laws. This benefits employees and enhances the company’s reputation and operational success.

small business coach

Market Research and Validation of SaaS Business Ideas

SAAS business

A brand new SaaS (Software like a service) company is sort of a baby that should be nurtured and guarded. Probably the most important task for just about any SaaS founder is performing research in the market before beginning a company. This task can help you see whether you will find an excuse for your products, therefore, just how much potential it’s.

The Crucial First Step: Market Research

When you’re wondering how to build a SaaS business, the first thing you need to do is understand the market. What this means is understanding your audience as well as their needs, in addition to what competition is doing within the space. You should also make certain that there’s room for development in the forex market, meaning searching at historic trends and knowledge on the number of people use similar services or products today. For instance, if you are considering entering the dolomite market with a new software solution for geological analysis, you might research the current demand for such tools among geologists, mining companies, and environmental agencies.

For instance: If you are designing a brand new social networking platform, one factor you may do is take a look at the number of users other platforms have based on country or age bracket – the Market Research Sample helps determine whether there’s interest in another site like yours available!

SAAS business

Defining Your SaaS Niche

Step one in defining your SaaS business idea is always to understand who your target customer is. Your customers are individuals who cover your service, so you must realize what they desire and what they really want from your solution. This can be done by performing general market trends for instance surveys and interviews with potential people that use the product (be it already built).

Included in this method, we advise creating a persona for every kind of user that may need making use of your SaaS application or platform. A persona is just an imaginary representation of the user who represents all of the key characteristics required for success: census (age groups), psychographics (character traits), behavior patterns (the way they behave online), etc.

After you have defined these target markets through personas, you are prepared to define exactly why is up their value proposition – the first benefits supplied by using our software compared against competitors’ choices.

Define the key components of a SaaS business model

While you start your journey within the SaaS industry, you should keep in mind that your opinions need validation. The marketplace research and idea validation phase may take great shape, but it is crucial for success within this space.

SaaS business models are subscription-based software delivery models. Subscriptions provide a recurring revenue stream, meaning you are able to predict how your company will earn later on and plan accordingly. This enables you to definitely scale your company easily and rapidly without getting to fret if there’s enough interest in your products or services.

SaaS companies also provide safety, given that they don’t have to invest any capital upfront; they merely purchase the things they use (e.g., hosting charges). They likewise have high margins because they are selling something intangible instead of physical goods like the majority of companies do. That means there’s less overhead involved when producing or delivering their items Or solutions in contrast to traditional companies that depend heavily on physical assets like land/structures/equipment etc.

Explain how to assess the feasibility of a SaaS business concept

  • Step one in assessing the functionality from the SaaS business concept is always to know the critical factors from the SaaS enterprise model.
  • Furthermore to understanding these critical factors, it’s also advisable to perform general market trends and idea validation for that target customers. This will help see whether there is likely to be an opportunity for your service inside their market and the way much demand there might be with this.
  • After you have completed these tasks, it’ll be simpler to assess whether your idea has enough potential value. It’ll make sense for an additional person (i..einvestors) to speculate money into developing it further.

SAAS business

Competitor Analysis: Learning from Others

Competitor analysis is step one while validating a SaaS business idea. It requires general market trends along with your competitors, to be able to study on their mistakes and successes.

Competitors’ prices, features, audience, as well as other factors can help you define your niche by showing how they change from one another. You may even uncover that prone to untapped opportunity for any new player in this particular space who thinks differently than everyone else!

Data-Driven Decision Making

Data-driven decision-making is an important and powerful tool for entrepreneurs. It allows you to make decisions based on facts, rather than assumptions or wishful thinking. When used correctly, data can help validate your business idea and determine whether it’s worth pursuing further.

You will want to start collecting and analyzing data as quickly as possible after picking out a concept for any new SaaS service or product. However, gathering straight answers about prospective customers can be tough because they are frequently unaware of their very own needs until they experience them firsthand (as well as then, they may not understand how better to describe individuals needs). For instance: if a person hasn’t attempted out shopping online before but is familiar with it from buddies who love Amazon . com Prime 2-day shipping, this person may think he wants such a thing from their own company – what if he discovers later he prefers buying things in your area? Or possibly he just does not like shopping whatsoever! You will not know until after building something with him in your mind – but at that time there might be no going back.


Hopefully you’ve found this short article useful. It is a big step for just about any entrepreneur, but specifically for individuals who’ve never run their very own business before. We all know it’s not easy to obtain something essential such as researching the market and validation when there are plenty of other activities demanding your attention – but we think that should you take time to do that at this time, it’ll lead to dividends afterwards down the street. So remember: remember the things matter (and just what they mean)!

small business coach

Workplace Compliance: Ensuring A Safe and Ethical Workplace

workplace compliance

In today’s fast-paced business world, ensuring workplace compliance is more crucial than ever. With laws and regulations constantly evolving, businesses need to ensure that they are not only aware of these changes but also equipped to implement them. Workplace compliance pertains to how companies follow local, state, and federal regulations related to employment practices, safety standards, and industry-specific guidelines. Being compliant not only keeps businesses out of legal troubles but also fosters a positive working environment where employees feel safe, respected, and valued.

One effective tool that many companies are utilizing to keep their employees informed is workplace compliance training videos. These videos offer a visual and auditory approach to learning, making the absorption of complex topics more digestible. With the rise of remote working and diverse teams spread across various locations, training videos are especially helpful because they can be disseminated easily through digital platforms and watched at the convenience of the viewer. They can cover a wide range of topics—from workplace harassment prevention to safety protocols—and can be revisited multiple times, ensuring that the content is thoroughly understood.

More is Needed

Now, while training videos are an excellent resource, they should be a part of a broader compliance strategy. It’s essential to regularly update these videos to reflect the latest regulations and best practices. Regularly scheduled workshops, seminars, and discussion sessions can complement these videos, providing employees with an opportunity to ask questions and engage in deeper discussions about compliance topics.

workplace compliance

An important aspect of workplace compliance is creating an inclusive environment. This includes adhering to laws related to equal employment opportunity, ensuring there’s no discrimination based on race, gender, age, religion, or any other protected characteristic. This also includes providing medical leave for employees undergoing procedures like transgender breast augmentation. A compliant workplace also promotes diversity and inclusion by recognizing the value that different perspectives bring to the table. Such a workplace fosters innovation, as diverse teams often bring unique solutions to challenges.

Furthermore, the mode of delivery for training and compliance information matters significantly. While videos might cater to visual learners, other employees might benefit more from written materials, interactive webinars, or hands-on training sessions. An effective compliance strategy will employ a multi-faceted approach, catering to the diverse learning styles within an organization. This holistic method ensures that all employees, regardless of their preferred learning style, have a clear and comprehensive understanding of the company’s compliance standards. Additionally, fostering a culture where employees feel comfortable reporting any non-compliance or potential issues without fear of retaliation is pivotal. Encouraging open communication and feedback can reveal areas that need further attention, ensuring a proactive stance on compliance rather than a reactive one.

Workplace Compliance: The Safety Factor

Safety is another paramount concern. OSHA (Occupational Safety and Health Administration) sets and enforces standards to ensure that employees have a safe environment to work in. Compliance in this area involves regular safety drills, maintaining equipment, and promptly addressing any potential hazards. Employees should also be encouraged to report any safety concerns, ensuring that issues are resolved quickly.

Furthermore, industry-specific regulations can influence compliance protocols. For instance, a healthcare provider would have to adhere to HIPAA (Health Insurance Portability and Accountability Act) regulations, ensuring patient data’s confidentiality. On the other hand, a financial institution would have to ensure that they are compliant with laws related to money laundering, fraud prevention, and financial reporting.

Equally important is the area of ethical conduct and corporate responsibility. Companies are not only bound by legal standards but also by a moral obligation to operate with honesty, transparency, and integrity. This encompasses everything from truthful advertising and responsible sourcing of products to the treatment of employees and the company’s environmental footprint. Having a well-defined code of conduct, which gets regularly reviewed and updated, is essential in guiding employees on the expected behavior and decision-making processes. Moreover, companies that prioritize ethical conduct often find that they build stronger reputations, foster greater trust among clients and stakeholders, and generally enjoy more sustained success over time. Thus, staying compliant is not merely about avoiding legal repercussions but also about carving a niche as a trustworthy and reliable entity in the industry.

workplace compliance

Workplace Compliance: The Dedicated Approach

To effectively manage workplace compliance, companies can consider appointing a dedicated compliance officer or team. This individual or team can stay updated with the latest regulations, conduct regular audits to ensure adherence, and serve as a point of contact for any compliance-related concerns or queries. They can also play a pivotal role in developing and updating training videos and other compliance-related educational resources.

Non-compliance can have severe repercussions for businesses. Legal troubles, hefty fines, and a tarnished reputation are just some potential consequences. Moreover, non-compliance can also lead to decreased employee morale. When employees feel that they are not in a safe or fair environment, productivity can drop, and turnover rates can increase. This not only affects the day-to-day operations of a business but also its bottom line.

The Bottom Line Of Workplace Compliance

Yes, workplace compliance transcends mere adherence to laws and regulations. At its core, it represents an organization’s commitment to fostering a positive, inclusive, and safe environment where every employee feels valued and protected. As the business landscape continues to evolve, so do the complexities of compliance. By staying abreast of these changes, leveraging educational tools like training videos, and maintaining an ongoing, open dialogue about compliance challenges and best practices, companies can navigate these complexities with confidence. Beyond just satisfying legal mandates, this proactive approach to compliance underscores a company’s dedication to nurturing a culture imbued with respect, integrity, and fairness. Such an environment not only attracts and retains top talent but also positions the organization for sustained success and growth in an increasingly competitive market. Investing time, resources, and effort into workplace compliance today paves the way for a brighter and more prosperous tomorrow for both the company and its employees.

small business coach

How to Hire the Perfect Developer: A Guide for Business Owners


Practical Tips for Hiring Software Developers

In today’s digital age, the demand for skilled software developers has skyrocketed. Whether you’re a startup looking to build your first app or an established company aiming to expand your tech team, hiring the right developer is crucial. But how do you navigate the intricate developer hiring process? This guide offers practical tips and best practices for hiring developers, ensuring you find the perfect fit for your team.

Understanding the Basics

Embarking on the journey of hiring a software developer can be likened to setting out on an expedition. There’s a destination in mind, but the path is filled with decisions, potential pitfalls, and the promise of success. Before you even set foot on this path, it’s essential to grasp the foundational elements, much like a traveler would need to understand the basics of navigation.

Why Hire a Software Developer?

In the vast landscape of business, software developers are the architects of the digital realm. Their importance cannot be overstated, and here’s why:

  1. Innovation: In a constantly evolving world, developers are at the forefront, crafting solutions that push boundaries. They bring fresh perspectives, introducing novel ideas that can set your business apart.
  2. Efficiency: Think of manual processes as a city’s old, winding roads. Developers pave highways, automating these processes, ensuring tasks are completed faster and with fewer errors. This not only saves time but also significantly boosts overall productivity.
  3. Growth: With the right software solutions, your business can reach new heights. Developers help expand your product offerings, ensuring you cater to a wider audience and stay ahead in the competitive market.


Roles and Specializations

The term ‘software developer’ is an umbrella that covers various specializations. Understanding these can help refine your search:

  • Front-end Developers: These are the artists of the coding world, responsible for everything you see and interact with on a website or application.
  • Back-end Developers: The backstage crew, ensures everything runs smoothly behind the scenes, managing databases and servers. Ensuring you hire the best developers for your Fintech needs is crucial, as they form the backbone of your technological infrastructure. With top talent in Tech managing databases and servers, you can trust that everything runs smoothly behind the scenes, supporting the seamless operation of your Fintech platform.
  • Full-stack Developers: A blend of both worlds, these developers handle both front-end and back-end tasks.
  • Mobile App Developers: In the realm of Mobile App Development, these wizards specialize in the artistry of crafting applications tailored for mobile devices, making them your ultimate guides for anything related to iOS, Android, or even those intricate cross-platform solutions.

By understanding these basics, you’re better equipped to navigate the intricate process of hiring a software developer, ensuring you find the perfect fit for your team’s needs.

Defining Your Needs

Imagine setting out on a voyage without a map or a clear destination in mind. You might find some unexpected treasures along the way, but there’s also a good chance you’ll end up lost. Similarly, before you embark on the quest of hiring a software developer, it’s paramount to have a clear understanding of what you’re searching for. This clarity not only streamlines the hiring process but also ensures that you attract candidates who are the right fit for your specific needs.

Project Scope

Every software project is unique, with its own set of challenges and requirements. Hence, it’s essential to outline the scope of your project meticulously:

  1. Duration: Will this be a swift sprint or an enduring marathon? Defining the project’s timeframe holds the power to shape the kind of developer you seek. A brief venture might call for a specialist’s finesse, while a lengthy endeavor could demand the versatility of a seasoned developer.
  2. Complexity: Projects, like puzzles, come in diverse forms. Are you envisioning a simple website, a dynamic mobile application, or perhaps a labyrinthine enterprise software solution? The intricacy of your project dictates the expertise and experience your developer must possess.
  3. Budget: Ah, the cornerstone of many decisions—money. How much are you willing to invest in this masterpiece? Having a clear budget not only grounds your expectations but also ensures you receive optimal value for your investment.


Technical Requirements

Beyond the broader project scope, it’s crucial to delve into the nitty-gritty:

  1. Languages & Frameworks: The tech world is brimming with a plethora of programming languages and frameworks. Whether it’s Python for a data-driven application, JavaScript for a dynamic website, or Swift for an iOS app, identifying the specific technologies your project requires can narrow down your candidate pool.
  2. Integration Needs: Will the software need to integrate with existing systems or third-party applications? If so, familiarity with specific APIs or integration platforms might be essential.
  3. Maintenance & Support: Once the software is up and running, who will ensure it remains glitch-free? Consider if you’ll need the developer for post-launch support and maintenance.

By meticulously defining your needs, you’re not just putting out a beacon for potential candidates but also ensuring that those who respond are aligned with your project’s goals. This clarity can be the difference between a successful software project and one that misses the mark.

Where to Find Developers

In the vast digital landscape, finding the right software developer can sometimes feel like searching for a needle in a haystack. But fear not! Just as there are countless stars in the sky, there are numerous talented developers out there, waiting for the right opportunity to shine. The key lies in knowing where to look and how to attract them. Whether you’re a startup on a shoestring budget or an established firm ready to invest heavily, there are platforms and strategies tailored to your needs.

Platforms and Job Boards

The internet is teeming with platforms dedicated to connecting employers with potential candidates:

  • Tech-Centric Websites: Platforms like GitHub and Stack Overflow are not just tools for developers but also treasure troves for employers. These sites host communities of passionate developers showcasing their skills, making them ideal hunting grounds.
  • Traditional Job Boards: Websites like LinkedIn and Indeed might seem generic, but they host a vast pool of candidates from diverse backgrounds, including tech. Their advanced search filters can help you pinpoint the exact skill set you’re looking for.
  • Specialized IT Platforms: Consider exploring platforms like, an IT outsourcing company. Such platforms often have a curated list of professionals, ensuring quality and expertise.

Networking and Referrals

Beyond the digital realm, the real world offers valuable opportunities for networking:

  • Tech Meetups and Conferences: These events are hotspots for tech enthusiasts and professionals. Attending such events not only broadens your horizons but also allows you to meet potential candidates face-to-face, giving you insights beyond what’s on a resume.
  • Personal Connections: Sometimes, the best recommendations come from within your network. Friends, colleagues, or acquaintances might know someone perfect for the role. A trusted referral can save time and provide an added layer of validation.
  • University Collaborations: Many universities and educational institutions have tie-ups with industries for placements and internships. Collaborating with such institutions can give you access to fresh talent, brimming with the latest knowledge and eager to make a mark.

Making an Offer

In the intricate dance of hiring, making an offer is the crescendo, the moment where intentions are laid bare and commitments are sought. It’s essential to ensure that your offer is not just a number on paper but a reflection of the value you see in the candidate.

  • Competitive Compensation: Ensure that the salary you offer is competitive and aligns with market rates. This not only demonstrates that you’re aware of the industry standards but also that you’re willing to reward talent appropriately.
  • Holistic Benefits: Beyond the paycheck, consider other benefits that can enhance the overall package. Health insurance, retirement plans, and bonuses can make your offer more attractive.
  • Work Culture & Environment: Highlight the positive aspects of your company’s work culture. Whether it’s a collaborative environment, innovative projects, or a focus on work-life balance, let the candidate know what makes your company unique.
  • Growth Opportunities: Talented individuals often seek roles where they can grow and evolve. Discuss potential career paths, training opportunities, and how you envision their trajectory within the organization.



Once the offer is accepted, the real work begins. Integrating a new member into a team is like adding a new instrument to an orchestra; it requires finesse and coordination.

  • Comprehensive Onboarding: A well-structured onboarding process can set the tone for the employee’s entire journey with the company. Provide them with the necessary tools, resources, and training to get started. This could include software tutorials, company policy briefings, and project overviews.
  • Team Introduction: A warm welcome can make all the difference. Introduce the new hire to their teammates, department heads, and other relevant personnel. Organize casual meet-and-greets or team lunches to foster camaraderie.
  • Setting Clear Expectations: Clarity is the foundation of a successful working relationship. Discuss their roles and responsibilities, short-term goals, and long-term objectives. Regular check-ins during the initial weeks can also help address any concerns or questions they might have.

Best Practices for Hiring Developers

The realm of hiring developers is as intricate as the code they write. It’s a blend of understanding technical prowess, gauging cultural fit, and foreseeing potential. To ensure a smooth hiring process and to make certain you’re not just filling a seat but adding value to your team, consider the following tips.


By aiming for a diverse team, you’re not only promoting inclusivity but also inviting a myriad of perspectives. Different backgrounds, experiences, and thought processes come together to foster unparalleled creativity and innovation. A diverse team challenges the status quo, introduces fresh ideas, and drives a business forward in ways that a homogeneous group might not.


The traditional 9-to-5 work model is gradually becoming a relic of the past. In its place, flexibility is emerging as the new norm. By offering remote work options or flexible hours, you’re showing trust in your employees and acknowledging that productivity isn’t bound by office walls or strict timings. Such flexibility can lead to improved work-life balance, higher job satisfaction, and ultimately, better results as employees work during their most productive hours.

Continuous Learning

The tech world is ever-evolving, with new tools, languages, and methodologies emerging at a rapid pace. To stay ahead of the curve, continuous learning is essential. Encourage your team to always be curious, to seek out new knowledge, and to hone their skills. By providing resources, be it online courses, workshops, or books, you’re investing in your team’s growth. This not only boosts their expertise and confidence but also ensures that your projects benefit from the latest best practices and innovations.


The question of how to hire a developer might seem daunting, but with the right approach, it’s entirely achievable. By following these best practices and practical tips for hiring software developers, you’ll be well on your way to building a robust, dynamic tech team. Remember, it’s not just about filling a position but finding someone who aligns with your company’s vision and goals.

small business coach

4 Ways to Empower Success for HVAC Enterprises: Growth Guide

HVAC enterprises

The demand for the HVAC (Heating, Ventilation, and Air Conditioning) industry is on the rise, which means new businesses have a good chance to succeed. However, this doesn’t mean you won’t face fierce competition, or your success is guaranteed.

Conquering the market isn’t just about providing excellent services. It also requires robust growth strategies and a plan for when your business achieves the projected growth. To help you carve a slice of the market, we put together a comprehensive guide for HVAC businesses seeking to empower their journey toward success. 

In this guide, we offer valuable insights focused on growth and enhancement while navigating the unique challenges and opportunities this industry presents.

4 Ways to Empower Success for HVAC Enterprises: Growth Guide


1. Understand your Market

You want to conquer a market projected to grow to over $206 billion by 2030, so it’s easy to think there is room for all businesses. In reality, the lion’s share of the market goes to the businesses that pay attention to their customers’ wants and needs.

So, before you even think about officially starting your HVAC business, it’s important to gain insight into what your potential customers need and how they make decisions.

To gain this understanding, you may have to conduct comprehensive market research. This involves scrutinizing the environment in which you operate, learning about your competitors, and identifying key trends or changes that could impact your business. 

HVAC enterprises

For example, are property owners shifting towards energy-efficient HVAC systems? Are there any new technologies that are disrupting traditional HVAC installation and maintenance methods? Answers to these questions will help you formulate strategic plans.

Another essential aspect of comprehending the market is customer segmentation. Does your primary clientele consist of individual homeowners or commercial property managers? Once you have segmented your client base appropriately, tailor-fit your services to meet their specific needs.


2. Get Professional Guidance

Even if you have a proper business plan in place and things are looking up from a numbers perspective, you should still seek professional HVAC business advice. Running a small business can often feel like navigating uncharted waters, where unforeseen challenges and ideologies might throw you off your course. In such scenarios, expert advice can serve as your compass.

A professional who has worked with other businesses in your industry and position can help you avoid reinventing the wheel. For instance, an experienced advisor could provide insights into efficient operational procedures or effective marketing strategies already garnering results in the HVAC industry.

Professional guidance can also bring objective perspectives to challenge and improve your plans. They may see gaps in your strategies that you overlooked due to proximity bias. So, never underestimate the value of fresh eyes reviewing your path.

3. Bet on Your Team’s Skill Sets

The number of heating and AC contract businesses in the U.S. in 2022 increased by 2.7% from 2021. This means that the top talent in the industry can have their pick. If a technician or an engineer doesn’t like the way they are being treated or rewarded, they can just look for a different company that offers better work conditions.

Moreover, small businesses like yours may not even be able to afford to hire top talent. However, you should be able to work on your employees’ skills enhancement. Keep in mind that your team is the one representing the business in front of the customers. 

So, the more adept they are at their job, the greater will be your customers’ satisfaction, which will lead to an enhanced business reputation.

Regular training and skill enhancement initiatives for your workforce ensure they stay ahead in this ever-evolving industry. For example, if we consider the growing emphasis on energy efficiency and eco-friendly practices, having a team trained in installing and maintaining green HVAC systems could set you apart from competitors. 

Such training programs might include technical instructions about cutting-edge equipment or soft skills training such as customer service and problem-solving tactics. Encourage employees to attend webinars or workshops, earn certifications that further their knowledge base, or implement a reward system for self-paced learning achievements. Moreover, leveraging advanced technology to streamline your operations can significantly boost your efficiency and customer satisfaction. Incorporating HVAC dispatching software into your workflow is a prime example of how technology can enhance service delivery. This software enables you to manage service calls more effectively, ensuring the right technician is sent to the right job at the right time, with all the information they need at their fingertips. This way, you can ensure your team is utilized to their fullest potential, reducing downtime and increasing job completion rates.

HVAC enterprises

4. Work on Your Marketing Strategy

A proper marketing strategy is instrumental in amplifying your HVAC business’s visibility and reaching out to potential customers. The key here lies in understanding that marketing isn’t a one-size-fits-all operation – each campaign must be designed and aligned with your target audience and business goals.

For instance, if your primary clientele consists of homeowners, consider techniques that connect with this group effectively. This could range from direct mail campaigns to online advertising on social media platforms where they are likely to spend their time. Highlight services particularly relevant to them, like routine maintenance packages or emergency repair assistance.

On the other hand, if you’re targeting commercial entities or property managers, making use of professional networks like LinkedIn could be beneficial. Emphasize offerings, such as extensive HVAC system installations or premium maintenance contracts through these platforms.

Key Takeaway

Growing an HVAC enterprise requires a blend of strategic thinking, market understanding, skill enhancement, professional guidance, and innovative marketing techniques. As you navigate your growth journey, remember that each facet of this blend should align with your unique business ethos and customer needs.

Remember that each step taken toward improvement is a stride toward business growth. And, to keep your success on an ascending trend, you have to combine consistency and innovation. The business world thrives on evolution, and those who evolve persistently stay ahead in the game.

small business coach

Seeing Profits Soar and Dates With His Wife

profit soar
Client Feature: Robbie


“My coach with Small Business Coach Associates made a very large impact on my business.”

What if I told you that small business success could mean more time with your spouse, profits soar, and an overall sense of fulfillment? It sounds too good to be true, right?

That’s the reality Robbie experienced when he decided to join Small Business Coach Associates.

However, Robbie’s journey was not easy.

Here’s what happened.

profit soar

profits soar

Even though they had been operating successfully since 1965, due to the financial situation they faced caused by incurring a very large bad debt, Robbie was desperate and frustrated.

Robbie feared that bankruptcy or reorganization might be their only option.

“Although we have had a reputation for outstanding service and technical expertise since 1965, our business was having a difficult time making it through these hard economic times. We incurred a bad debt of $174,000, which equals about 10% of our annual sales, and it caused me to explore possibly filing bankruptcy or reorganization of the company. I was beginning to lose hope in recovering from this large loss. We had many obstacles to overcome, low morale with our employees, non-existent cash flow, and inefficient business practices. I was working 80 hours per week and I told him that the number one thing I wanted was a date with my wife.”
small business coach

But the results were remarkable when he decided to invest in small business coaching. 

Before starting one-on-one coaching, he mentioned that his number-one priority is to have a date with his wife.

“I was working 80 hours per week and I told him that the number one thing I wanted was a date with my wife.”

Within six months of working with Small Business Coach Associates.

Not only did Robbie’s small business succeed and become profitable again, but he had more time with his wife. Furthermore he had an increased income that allowed them to do things they never thought possible before, and a renewed sense of accomplishment.

profits soar

“After six months, our profits had increased over $152,000, which annualized is over $300,000 per year! We have started paying off our accounts payable to our vendors. We have reorganized our office and improved our staff with my coach’s help. We are starting to achieve many of the actions in our action plan. I have a clearer vision of where we are going and what it takes to get us to the next level. With this clearer vision comes renewed hope. Most importantly, I am working less and have started taking my wife out on dates. I would like to thank SBCA for seeing hope in me and my company, and helping us through a difficult time”

Robbie’s small business success story is just one example of the many small businesses that have benefited from Small Business Coach Associates.

profits soar

The Top 3 Take Away From Robbie’s Story

#1 Don’t Be Afraid To Seek Help

As small business owners, we often make the mistake of trying to do everything ourselves. We want to be in control and take pride in our ability to tackle every problem independently.

small business coach client success

But truthfully, sometimes we don’t have the know-how or experience necessary to handle certain situations effectively. That’s why it is so important to seek help from a professional if you need to.

These professionals can provide invaluable insight, advice, and guidance to help you navigate difficult situations and grow your small business. They also offer a unique perspective on various challenges small businesses face and how best to approach them. Most importantly, these small business coaches are there to provide small business owners with the support they need.

If you’re feeling overwhelmed or uncertain about how to proceed, don’t hesitate to get help. It can make a huge difference in your small business’s success!

#2 Develop a realistic action plan and collaborate with your team to make it happen.

It’s not enough to just have a vision for your small business. To make it a reality, you’ll need an action plan outlining the steps you’ll take to meet your goals. This means taking time to break down what to be done and creating a timeline that works with your team’s resources and abilities. 

Communicating your vision and collaborating with your team to develop actions will help ensure everyone is on the same page when it comes to executing the plan. Make sure everyone knows their roles and responsibilities, as well as any deadlines or milestones they need to meet in order to keep things moving forward

Developing an actionable plan and involving your team in the process can be incredibly beneficial to small businesses and can set you up for success. So don’t overlook this important step!

small business coach client success

#3 Take Action

It’s easy to talk about small business growth, but actually taking the necessary steps to get there is much harder. No magic pill will make your small business successful overnight – small business owners have to be willing to put in the work.

This includes defining your mission, vision and values.  It also includes creating an effective strategy and understanding how to optimize various processes within your small business. It takes time, hard work, and dedication to get small businesses where they need to be.

At the end of the day, small business owners have to take action if their small businesses are going to succeed. There’s no way around it – small business owners must be willing to put in the effort required for success

We know that small business owners face obstacles and challenges almost every day. But rather than feeling overwhelmed by them, having a small business coach can help you navigate these issues. You can reach your goals of increased profits, more time with your loved ones, and overall small business success

Many say that marketing is the secret to success.

Marketing is definitely one of the most important factors to success. However, there are other things that matter.

A successful business needs a great team and a well-implemented business system in place.

Most business owners are unable to achieve this and as a result…

They get stuck, desperate, and frustrated.

And unable to grow their business.

If you want to unlock the potential of your small business, seek the help and advice of Small Business Coach Associates. With our help, you can develop a realistic action plan, take action on it and make your small business vision come true. So what are you waiting for? Contact us today!

Together we can create the small business success you deserve.

Thanks for reading! We hope this content has been helpful in inspiring small business success.

small business coach


Great System in Place To Move Your Business Forward

great system
Client Feature: Cam and Cody
“We have seen a big change in our business since we began working with my coach at Small Business Coach Associates. Not only in how we are running our business but in our personal lives as well.” -Cam & Cody-


Great System in Place To Move Your Business Forward

small business coach associates

Do you feel that your business has no direction? Or are you stressed about running your business? Growing your business to a million dollars or to the business freedom stage is hard. If you relate what I mentioned above, achieving your goals or even running your business may feel impossible.

Moreover, if you make the right choices by building and implementing your business systems, you can triple your revenue and have more time to spend with your family.

When business owners don’t have a system in place, they usually face these two common problems:

  1. Work 50-70 or more hours a week
  2. Compromising family time and health

This was the case with Cam and Cody, who own a painting company.

Their business was doing good, but their revenue had stayed the same.

As Cam & Cody explained,
“We were working 70 hours a week, and now we are working 30 to 40 hours a week.”

great system

As a coach, I saw great potential in them during our first meeting.

They also believed they could grow their business and needed to get out of the hamster wheel.

So, I introduced them to our Strategic Planning Process and Time Mastery System.

After simple  preparation, modification, and implementation of the Business Systems and Time Mastery System, they grew their business exponentially and reduced stress.

“Before coaching, we were always dealing with emergencies. Now we have less stress. Now we respond to problems with clients and employees more quickly.

Because they are now working as the CEO’s of their business, they have more time to make decisions. They can create a solid plan for how to respond to problems with their clients and employees,

While working with Small Business Coach Associates, they exceed their yearly sales goals with two months remaining of the year.

“Before, $1 million in sales seemed impossible. Our sales goal for this year was $675,000. But now we have already exceeded $ 1 million in sales with 2 months remaining this year.”


great system

When we first met and talked about their business, their main goal was to reduce their working hours and stress.

They realized the improvement by reducing their working hours immediately after starting to do the Time Mastery System.

Watching and hearing them achieve their goals is always rewarding and amazing.

“We have seen a big change in our business since we began working with my coach at Small Business Coach Associates. Not only in how we are running our business but in our personal lives as well. This coaching has changed our health and stress levels.”

In conclusion, the main points of our discussion today are.

Through the Business Systems and Time Mastery System, Cam & Cody managed to:

  1. Exceed their annual sales goal of $675,000 to $1M in 10 months
  2. Reduces their working hours from 70 hours a week to 30-40 hours a week
  3. Reduced their stress level

How did they do it?

First, identify tasks that you need to delegate to get you back as the CEO of your business.

small business coach client success stories

As the CEO of a business, it is important to delegate tasks to free up time and resources to focus on more significant issues. Identifying which tasks can be delegated will help you maximize your effectiveness and benefit your business. Examples of tasks that could be delegated include administrative tasks such as scheduling appointments, answering emails, or handling customer service. Delegating tasks can also help to manage workloads and ensure that all aspects of the business are taken care of promptly. By taking the time to identify tasks that need to be delegated, you will be able to reclaim your role as CEO and focus on leading the business.

Second, plan and build your business systems with your team.

When planning and building your system, it is important to have a team of people who can help. This could include IT professionals, software engineers, designers, and other experts who can provide insight and advice. It is important to decide on the scope of the project and ensure that everyone understands their roles and responsibilities. Make sure to discuss tasks, timelines, budgets, and any risks involved in the project. It is also important to ensure that all team members are working together towards a common goal. Finally, make sure that everyone has access to the necessary tools and resources to complete their tasks. With a well-defined plan and a strong team in place, your system should be up and running in no time.

small business coach client of the month

Lastly, making changes to your business and yourself is a challenge.

I want to emphasize the difficulty of making changes to both a business and an individual. Change requires effort, commitment, and dedication to stay motivated and keep going. It can be difficult to overcome any obstacles that may arise while transitioning into a new way of doing things. It takes hard work and determination to make lasting changes in any area of life. With the right attitude, however, it is possible to turn challenges into successes and create a successful business or lifestyle. Change can bring about incredible possibilities that were once thought unimaginable. With the right effort, it is possible to create a better future for yourself and your business. Making changes may be difficult, but with dedication and perseverance, it is absolutely possible.

I’m always happy to see Cam and Cody’s achievements while working with us. They now have a system in place that takes them in the right direction to move their business forward.

It took multi steps process to build and create their system. However, it paid off because they were able to grow their business to a million dollars while being able to spend more time with their family.

small business coach

How to Preserve Employee Safety in Your Business

employee safety

Employee health and safety is a serious concern, from both a legal and ethical standpoint. Health and safety legislation has come a long way since its first real introduction to UK law in the 1970s – but for many starting out their own new business venture, the essential routes to ensuring staff safety are ill-defined. How can you ensure your staff remains safe in the workplace?

Risk Assessments

Employee safety and health measures are underpinned by the risk assessment, specifically for construction site safety, which seeks to comprehensively identify and engage with the various risks and hazards presented by a given workplace or site. A risk assessment not only recognizes a given risk, but identifies manners in which it can be reduced and grants responsibility for these measures to an individual – establishing accountability.


employee safety

Hand-in-hand with recognising the various risks present in your workplace is the provision of equipment to protect against them. Where a safety officer has recognised the serious risk of hearing damage from loud or sustained volume of tools or industrial equipment, hearing protection in the form of ear defenders or plugs must be supplied. Likewise, crush risks from heavy or falling objects should be met with hard hats and steel toe-capped boots.

This is not just an ethical or morale-based standpoint. Health and safety legislation is unequivocal on a business’ health and safety responsibilities to its staff, with the provision of adequate personal protective equipment (PPE) a legal requirement.

Signage and Procedure

But PPE is regarded as a ‘last resort’ in terms of workplace health and safety. It is often the last barrier between a potential hazard and a member of staff; more effective forms of health and safety intervention occur earlier in the chain, mitigating exposure to risk or even eliminating risk altogether.

These kinds of interventions can be achieved in a number of ways. Signage is the most obvious way in which hazards are outlined and risks mitigated; with proper signage, workers and visitors can understand any present dangers, and take steps to avoid them. The robust procedure, enshrined by company policy, is key to aligning staff on the importance of safety.


The above provisions are absolutely crucial to promoting a safe working environment for your employees. However, their impact can be negligible if not shored up with arguably the most important piece of the puzzle: training.

Without a comprehensive approach to staff training, not all employees will have the same understanding of your business’ safety expectations. On a simple level, if an employee has not been trained in the proper use of certain apparatus, the likelihood that they will injure themselves with it is heightened. This extends to the wearing of PPE, and the following of strict health and safety procedures.

By regularly and repeatedly training staff members in the correct conduct and practice from a health and safety standpoint, you can ensure all employees are upskilled to the same level. Employees will be on the same page, and no one weak link can inadvertently cause a preventable incident.

Finding and Training Great Employees for Your Company

finding and training great employees

The people you hire to work for your business can be your biggest assets and your biggest headaches; finding and training great employees can be a challenge. They can support and help you to achieve the vision you have for your company – but they can also prevent you from reaching that vision.

Finding and Training Great Employees

Too many businesses overlook the role of employee recruitment and retention when planning for the success of their organization. Staffing is an important exercise that needs to be purpose-driven and strategic, just like marketing.

Employees Think: What’s in it for Me?

It is vital to understand in today’s market that the relationship between employee and employer is a two-way street. Now, more than ever, employees have a “what’s in it for me?” attitude that extends beyond salary and benefits expectations into incentive and rewards programs. The days of simple compensation structures are over.

Now, this may sound like a big headache, but it’s actually a good thing! With some simple systems and open dialogue, you will be able to effectively create – and keep – your dream team.

The Power of Your Dream Team

How much of your own personal time has human resources – staff hiring, firing, issues management, etc. – taken this year? No doubt staff recruitment and retention is one of the biggest challenges facing any business owner today.

The truth is, if you spent half as much time on human resources as you do on marketing, I guarantee your sales would increase dramatically.

Employees Treat Customers Exactly the Way You Treat Them

Customers know the difference between happy employees and disgruntled ones, and it makes a difference when it comes to purchasing decisions. I’ve heard it said that your employees will treat your customers exactly the same way that you treat them. Would you rather have your car serviced by a grumpy mechanic who doesn’t feel his good work is rewarded or a pleasant one who just stepped out of a weekly team meeting?

A successful business owner has confidence in the people who work for him because he believes they are the best people for the job. Employees who know their employer believes in their skills and abilities will go over and above to get the job done, to make the sale.

Successful Business Owner Invest Time and Money in Employees

Successful business owners invest time and money in finding, keeping and training great employees. These are the people who share and support the collective vision of the company.

I’m not talking about a complicated formula or magic concoction. I’m talking about some careful thought and a proactive strategy that will make your business shine from the inside out.

finding and training great employees

Finding Your Dream Employees

Building a dream team starts by finding and hiring the right people for the job. Sounds simple enough. You post an ad, find someone who has the necessary qualifications, and hire them on. That’s where GMT recruiter can make a difference.

Not so fast. Recruitment is a complex process that can dramatically impact your business operations. Just like finding and securing the right customers, finding and hiring the right candidates requires pro-active planning and careful evaluation. In today’s competitive job market, where the demand for skilled professionals is high, relying solely on traditional recruitment methods can be limiting. Consider leveraging the advantages of modern software for recruiting agencies and recruiters to make the hiring process more efficient and effective. This software allows you to reach a broader pool of potential candidates, automates boring tasks, sorts through resumes, and analyses applicant info to find the best fit for your company’s specific needs. Additionally, incorporating pre-employment assessments can further streamline the process by providing valuable insights into candidates’ skills, behaviors, and potential fit within your organization.

Create an Internal Recruitment System

If you currently work with a recruiting agency to build your team, now may be a good time to stop and evaluate the effectiveness of their service. While a recruiting agency can save you the time and hassle of working through the hiring process, it can also cost more money in the long run.

I always recommend creating an internal recruitment system, not because recruiting agencies do a bad job, but because no one knows your business like you do.

Create an Attractive Business Culture

If you want to attract and retain the highest quality clients, you must have a culture that is attractive and a future that is compelling. Developing an effective strategic plan and including your employees in the process is a good place to start. Determine where you are going, what your mission is and how your organization will treat others. Once you have established your vision, mission, and values, then you must deploy them throughout your organization to ensure that you “practice what you preach.”

An internal recruitment system ensures that the true essence of your business culture is communicated – from advertisement to interview. You also have the opportunity to communicate expectations from the outset, instead of relying on the recruiter to relay this information. The middleman’s thoughts and impressions are eliminated, leaving you to make decisions based on your impression of the candidate and no one else’s.

small business coach

Step One: Advertise the Opportunity

The first step in recruiting candidates is obviously letting potential candidates know about the opportunity with your company.

But before you pick up the phone to place a classified ad, remember that advertising for potential employees requires just as much consideration and planning as general advertising for your business.

Before You Place an ad ask yourself:

small business coach

  • Who is your ideal candidate?
  • What are their skills and qualifications?
  • What is their personality or demeanor?
  • What are they passionate about?
  • What are they looking for in a job?

Once you have a mental picture of your candidate, then you can begin to write an ad that will not only reach them but also inspire them to act (and submit an application).

When writing this ad, be as specific as possible and focus on the benefits of the job. Remember that potential candidates screen job postings with an eye for “what’s in it for me.” Tell them exactly that.

Here are a few sample job postings:

Are you the Marketing Assistant we need?

About You

You’re fun, friendly and have a keen eye for detail. You’re always two steps ahead of your colleagues, and eager to take on new and exciting challenges.

You’ll be in charge of website updates, copywriting, event planning, and customer relations, and you’ll be the glue that keeps the marketing team functioning smoothly. You’ll be reliable, trustworthy, and well-dressed.

You’ll ideally have an undergraduate degree in marketing or English, and some previous office experience, but a fast learner with a great attitude will also get our attention.

About Us

We are a collaborative team of young professionals. We offer a competitive salary, great benefits and performance incentives.

Think you fit the bill? Email your resume and cover letter to John Jones at jjones@your by Friday at 5 pm.

Are Computers Your Life?

About You

You are smart, outgoing, and a wiz when it comes to computer programming. You’re on your friend’s speed dial for computer emergencies, large and small. Helping people understand the complex digital world is your passion.

You’ll be our Lead Computer Technician, managing our computer repair counter and five Junior Technicians. You’ll have great people skills, mounds of patience, and enjoy working as part of a dynamic team.

About Us

We operate Anytown’s leading computer repair store and are known across the region for our customer service. We work hard, play hard, and offer a competitive benefits package to our employees.

Tell us why this job is for you. Email your resume and cover letter to [email protected] by Thursday, September 23.

Both of these job postings speak directly to a very targeted audience. They’re friendly, colloquial, and communicate the job requirements in an informal way.

Every job posting should:

finding and training employees

  • Be written in the way that you talk
  • Be specific
  • Describe benefits
  • Include skills, qualifications, duties and job title
  • Be written in the present tense
  • Have a great headline
  • Call the reader to action
  • Be simple – in word choice and sentence structure
  • Be more exciting than the competition

Now that you have a great ad to post, you need to decide where you are going to publish it. This depends on the level of the job (junior to management) and on the specific type of candidate you are looking to recruit.

Here are the five major places to advertise your opportunity:

Government Employment Center

These are great places to find blue-collar or junior level employees. Candidates register with the center, which keeps their resumes on file. Be cautious with this route – it can produce a wide variety of candidates who are not qualified.

Indeed, Ziprecruiter, Etc

This is a great place to post junior to mid-level employment opportunities. You’re looking for basic qualifications from local applicants, perhaps even for part-time positions, with minimal cost.


Senior employment opportunities that require specific high-level qualifications are best advertised with a broad scope. This incurs a greater cost but will return a greater variety of candidates.


This is a cheap way to tap into a massive database of job seekers. Post your ad online on sites like or and watch the resumes come flooding in. A large number of highly qualified job seekers who do not wish to register with a recruitment agency will use these services.


The most ideal way to find candidates is through your existing network – including associates, colleagues, employees, friends and family. These candidates come to you already vetted by a trusted source. You may also wish to consider giving your staff an incentive to refer their qualified friends and associates to you.

Other Niche Areas

You should also brainstorm a list of any other niche areas that your target market may look for a job. Consider vocational schools, colleges, industry publications, industry associations, small publications, etc.

Once you’ve posted your ad, your next step is to manage the inquiries that come flooding in. These are just a few steps in the process of finding and training great employees.

Screen and Interview Candidates

One of the most time-consuming parts of the hiring process is screening and interviewing prospects, so you’ll need to develop a system to handle the response to your job posting.

Screen and interview candidates is a system that will also ensure you ask all potential candidates the same questions, and provide them with the same information about the role as well as about your company.

1. Decide whether all inquiries will be handled by one person or several.

To screen and interview employees whether it will be handled by one person or several, depends on your staff resources and capacity. A system will allow multiple employees to assist in the process.

For example, if your candidates have been instructed to submit their resume and cover letter to you through email, designate a single email address and inbox to receiving and responding. This way you or another staff member will not be bombarded by emails and can designate an hour of time each day to managing the inquiries. If your candidates are calling in, designate a unique phone number or answering machine for this purpose.

2. Decide how inquiries will be responded to.

This can be as simple as an email acknowledging receipt of the resume, or specific instructions on an answering machine. Ensure everyone receives the same information, and that you receive the same level of information from all candidates (resume, cover letter, portfolio, references, and other relevant information.).

If you have asked candidates to call you instead of submitting their resumes through email, create a standard checklist of questions to ask them, as well as of information to provide them with. You may wish to create a script. Some questions might include:

  • What kind of job are you looking for?
  • Why do you think you would be well suited to this position?
  • Tell me a bit about yourself.
  • What makes you interested in our company?

Use this opportunity to get a feel for the applicant’s personality, and trust your initial impression. Create a form on which to record this information, and file it with their resume when you receive it.

3. Devise a process for reviewing resumes or applications.

The easiest and most time-efficient way to do this is in a single session, after the stated deadline, and not as you receive them. You may wish to enlist the assistance of a senior colleague to provide a second opinion.

Review the resumes and application materials, and divide the applications into three piles: interview, no interview, and maybe. From here you can begin to call candidates and set up the first interview.

It is also a good idea to be in touch with unsuccessful candidates, and politely let them know that you will not be asking them in for an interview. If you anticipate your response rate will be overwhelming, you may wish to consider stating in your advertisement that only successful applicants will be called.

Step Three: First Interview

The first interview is also a screening interview; your objective is to develop a first impression of the candidate as a person and to determine if they are qualified for the position. If you feel you have found an ideal candidate, this is also your opportunity to convince them to choose your company over any others they may be considering. Good people don’t stay in the market long.

Interview Candidate Structure

You will need to decide on a structure, or system, for the interview process as well. Will you be conducting the first interviews, or will another manager? Will the interviews be conducted one-on-one, or will several employees participate? If you are replacing an employee, you may want to consider inviting that employee into the interview to provide insight into the role.

finding and training employees

Interview Candidate Materials

Just as you are asking the potential candidate to come prepared to the interview, you must be as well.

  • Have an outline prepared for what you would like to cover? Topics include company history, job description, interview questions, compensation structure, availability, and room for advancement.
  • Bring two copies of a typed job description. Include all tasks the candidate will be responsible for completing or assisting with.
  • A company profile or overview document (other marketing collateral will also work here).

Interview Candidate Attitude

Begin to build a relationship with each applicant. The purpose of the interview is not just to discuss the job description, or for the applicant to get all the interview questions “right.” It is to determine if this person has the right attitude for the job, and whether or not they will fit in with the company’s culture and its employees.

Keep the interview professional, but make sure the applicant is comfortable. Interviews test our ability to perform under pressure, but you will want to gain an understanding of the applicant’s true nature. Remember that even if the applicant is not well suited to the role they have applied for, they may be suited to a future opportunity with the company.

Interview Candidate Questions

The questions you decide to ask the candidate are highly specific to your company and the role you are hiring for. Take some time to brainstorm what you really need to know about each person, and what questions you can ask to get that information.

Keep in mind that part of the objective of the first interview is to get a sense of the candidate’s personality. You will want to ask questions about their responses and begin to establish a real relationship with them.

small business coach

Here are some starter interview questions to get you going:

  • Tell me a little bit about your background.
  • What has been your first impression of our company/product/services?
  • Tell me about a time when…[insert a likely scenario they will encounter in the position]. How did it make you feel? How did you handle the situation?
  • What advantages do you feel you have over the other candidates?
  • What are your strengths? Weaknesses?
  • Tell me about an achievement you’re proud of.
  • Why did you leave your last position?
  • Where do you see yourself in five years?
  • …and so on.

Make sure you take good notes or ask a junior member of your team to take notes for you. Also, record your impression of the candidate after each interview. You will want to be able to reflect on each interview before inviting the candidate to the next phase of the selection process.

When the first interviews have been completed, review your notes and discuss your first impressions with other employees involved in the process. Then, decide who you would like to invite back for a second interview, and let the unsuccessful candidates know they are not right for this particular role.

Step Four: Second Interview + Reference Check

The second interview is used to confirm your impressions of the applicants you believe are well suited to the job. It can also be used to get more information, or to more closely compare two solid candidates.

Make sure you only offer a second interview to those you are considering hiring. If you are on the fence about a candidate, chances are your instincts are right, and bringing them in for a second interview is a waste of their time and yours.


When you call a candidate to invite them to come in for a second interview, remain professional and don’t make any allusions to a job offer. If your impression of the candidate changes during the second interview, you do not want to have to go back on something you said. Let them know what you thought of them based on the first interview, and ask if they would be interested in meeting with you a second time.

Give yourself and the candidate at day or two between interviews to reflect on the first interview and prepare for the second.

Interviewers Can Change

You may wish to change the person or team of people who conducted the first interview. Usually, the second interview is conducted with more senior team members at the table.

Interview Candidates Questions

While the second interview is often less structured than the first – a relationship has already begun to be established – you should still prepare a list of questions for the candidate.

These questions should focus on the specific tasks related to the job, and on providing more information about the culture, systems, and values of the company. You can also use the second interview to ask questions you may not have had the chance to in the first interview.

Office Tour + Introductions

Once you have determined that you have found the candidate for the job, take them on a tour of your office or business, and introduce them to your staff members. This is a good way of gaining an initial understanding of how the candidate might interact with your existing staff members.

Calling References

This is the final – arguably most important – step to make before offering the job to the candidate. You should ask your candidate for at least three employment references, and perhaps one character reference.

Call each reference contact, and explain who you are and why you are calling. Then ask if they have a few moments to answer some questions about the candidate. You will want to find out information about punctuality, professionalism, skills, and their reason for leaving. Cross-reference this information with your interview notes to ensure consistency between the candidate and their reference.

Step Five: Hire Your Employee

Provided their references are solid, now is the time to make them an offer of employment.

Call the candidate personally to offer them the job. Make sure you congratulate them and express your enthusiasm in welcoming them into your team. You will also need to follow up your conversation with a letter or email that includes the job offer document or contract.

In the case a candidate declines the job offer, you may wish to do a reference check on your second pick candidate and make them an offer.

Training Your Dream Employees

Once you have landed your dream employees through a rigorous recruitment process, it is essential that you continue to invest in your decision by putting them through a thorough training process. Training great employees makes them a great asset and grow professionally, and this makes them stay in your company.

finding and training employees

Training is Important for Employee Retention

It is an element of recruitment. A new employee’s orientation and training set the tone for their entire employment; this includes their impression of your business, its systems, and respect for its leaders. This has an impact on your ability to retain good people and avoid unnecessary or redundant recruitment processes.

Too often, businesses rely on junior employees to train new ones without any guidelines or ‘curriculum.’ New employees are thrown into the deep end without clear expectations or an understanding of ‘how things are done around here.’

Your Leaders’ Involvement in the Training Process

These elements affect how an employee perceives their own required level of effort or performance. A business that doesn’t give much thought to planning, expectations, and preparation will end up showing a new employee that the same lack of attention is expected from them.

Here are some things to ensure you implement when you create your comprehensive training system:

Prior Learning / Existing Knowledge

Acknowledge your new employee’s prior learning, and don’t overestimate or underestimate their existing knowledge.

Choice of Trainer

Investing time and effort in training employees, make sure the person or people who will be training the new employee are sufficiently qualified and experienced. If an administrator is leading a salesperson’s training and orientation, consider asking another salesperson or more senior team member to assist on specific days or sessions.

Training Materials

Have all the required training materials handy. This includes company manuals, industry guidebooks, common reference materials, work samples and anything else that will aid in the training efforts.

Training Tools

Also, ensure you have the tools available to train your new recruit. Will the training be held at their workstation or another workstation? Do you have all the software you need? All the equipment required? Doing so will ensure the training runs smoothly and the time provided will be used effectively.

Time for Training

Provide more than ample time for training – including time for questions and elaboration. Rushing training benefits no one, including your profits.

Testing to Ensure Mastery

Consider including some ‘tests’ or checks to ensure the new recruit understands each component of the training. Ask the trainer and the trainee to sign-off on each section.

Employees’ Part in the Big Picture

Each team member’s role is part of a larger picture: the company as a whole. Ensure that the trainee understands how their role contributes to the big picture on each level. If they are a junior member of a department, they should understand how their job contributes to the department, as well as how the department contributes to the entire company.

Encourage Employee Feedback

The trainee should be able to ask questions and review information at any time – including after the training process. Create an environment that encourages open dialogue and encourages employees to ask questions when they are unsure of a task.

The other common mistake that many companies make is ending training after the first few weeks of a new recruit’s employment.

Ongoing Employee Training

Training our employees is an ongoing process for every single member of your team, and there should be a system or structure in place to ensure that staff training and development happens on a regular basis. This can include cross-training, employee development, and new systems orientation.

Benefits of Regular Training

Regular training not only benefits your staff and improves their performance, but it allows you – the business owner – to:

  • Implement new policies + procedures
  • Invest in your staff, thereby improving confidence and morale
  • Evaluate staff performance at an individual and team level
  • Reward staff based on performance improvements
  • Provide a regular arena for feedback and discussion, including positive and negative experiences and issues

One-on-One Training + Evaluation

An effective system of ongoing training for employees is by weekly, monthly, or quarterly staff reviews. When conducted one-on-one, this provides a forum for regular communication with employees to review performance and identify areas for improvement. A one-on-one environment will encourage more open and honest dialogue than if the session were conducted as part of a team.

As a business owner, these sessions are valuable sources of information and insight into the strengths, weaknesses, and motivations of your team.

Senior Staff Mentoring Junior Staff

If you have a large staff, consider pairing junior staff with senior staff and establishing mentorship relationships. This is a powerful way to build the synergy of your team and frees you up from weekly meetings with each staff member. Instead, each senior staff member can report back to you on the results of their regular training sessions, and you only need to conduct these sessions with your senior staff.

Team Training Events

Training events are great networking opportunities. By bringing together people with diverse backgrounds and skill sets, training events provide a unique opportunity for professionals to connect and learn from one another. In addition, training for networking offer a chance to learn about new methods and approaches to work. As a result, training events can be extremely valuable for both individual professionals and teams as a whole. However, it is important to choose the right training event for your team. If the event is too social, it may not provide the desired opportunity for networking and learning. Conversely, if the event is too formal, it may not create the desired sense of camaraderie and collaboration. The key is to strike the right balance between networking and learning. With careful planning, training events can be an excellent way to build strong teams.

Team training exercises will shed light on the leaders and followers in an organization and bring together employees who may work outside of the office. These can be especially helpful if you and your senior staff do not see the team ‘in action’ on a daily basis.

Keeping Your Dream Employees

Now that you have spent hours of time and potentially hundreds or thousands of dollars recruiting and training your staff, your human resource job is done, right?

I suppose you’ve done what you’ve set out to do: get the right people working for you. But what happens when those people get bored? Or stolen by another company? Or feel they’ve “done all they can do” at your company?

The final step in the overall recruitment process is employee retention. This includes keeping your employees happy, supporting their development, and giving them an incentive to continuously improve their performance.

Your Work Environment

The environment you create for your staff has a huge impact on your employee retention rates. This includes the interior design and layout of your office or business, the lighting, plants, and kitchen amenities available. It also includes the culture of the company – what is the general working atmosphere? Are most people loud? Quiet? Is there a buzz or hum to the office space?

The bottom line is that employees should enjoy and feel comfortable coming to their workplace – they do spend most of their waking hours there.

Spending a little more on comfortable office furniture and amenities like coffee, tea, snacks, and social spaces will go a long way toward keeping your employees happy at work.

Recognition, Rewards, and Incentive Programs

finding and training employees

Did you know that many employees place more value on positive public recognition for a job well done than they do on salary?

Recognition and rewards are powerful tools when it comes to keeping employees happy. Positive feedback from those in more senior positions has a higher perceived value than a 3-5% salary increase – and it costs the business little to nothing to implement.

Retaining Your Employees

Incentive programs are a formalized way of rewarding employees for their achievements and successes. Clear targets and milestones are identified, and when an individual or team reach those milestones they are rewarded with bonuses or prizes.

Recognition, rewards, and incentive programs are an important part of employee retention, as well as team building. They will be discussed in further detail in the Team Building chapter.

Professional Development Programs

Another common reason employees choose to leave their positions is professional development. Many feel they need to move to another company in order to develop their careers or gain more responsibility. They may not necessarily dislike their current role, but become bored or stagnated and believe they have ‘done all they can do’ at that particular company.

Keeping good people means providing opportunities for growth and advancement within your company. This benefits the company because you can hire from within, and save money and time on recruiting and training new staff. It also benefits your employee and increases their loyalty toward your business.

Staff Retention

Professional development programs are an important part of staff retention – but they are also an important part of business growth and development. A company with staff who are always increasing their knowledge and improving their skills will stay on the ‘cutting edge’ of their industry and have an advantage over the competition.

Ongoing training and development should be a primary focus for any growing business. Here’s why:

  • Increases productivity
  • Increases staff retention
  • Increases workplace safety and morale
  • Increases customer service
  • Increases sales

Professional development programs typically focus on the big picture ambitions of the company and its staff members. The longer-term goals and career ambitions are recorded and taken into consideration.

Professional development can be easily worked into your ongoing one-on-one training systems. Keep a folder or binder for each staff member that outlines current role responsibilities, short and long term goals, and areas for improvement, and review it during your weekly or monthly meetings. Identify specific areas for growth, and develop plans of action for that growth.

For example, if your marketing assistant wants to grow into a marketing coordinator or manager role, and needs to improve her people management skills, consider putting her through a management course.

Simple System Tools for Employee Retention

Maintaining this program doesn’t have to be a time-consuming task. With some simple system tools and a commitment to regularly scheduled meetings, you can have a clear and effective program for your staff.

  • Evolving job description documents to monitor roles, responsibilities, and tasks
  • Regular performance evaluations
  • Goal planning worksheets
  • Continuing education programs at local business schools
  • Regular meetings between staff and supervisors
  • Rewards and incentives
  • Difficult to re-organize
  • Best for smaller lists


Finding and training employees is one of the most challenging issues that small business owners are facing. Implement these practices and see your business take on a life of its own!small business coach

Why is Sales Training important for any business to grow

sales training

Training is a learning and upskilling process. This process entails sales personnel becoming fully equipped with the knowledge they require to sustain a business and make constant attempts to grow profit margins.

Let’s look at what exactly are we going to learn in this article:

  1. What is Sales training
  2. Importance of Sales training for growth of business
  3. Taking the help of the LMS system for sales training

1. What is Sales Training?

Sales training is an activity that involves the up-gradation of the sales personnel’s skills. It is through effective sales training that they can polish their selling skills by gaining adequate knowledge and are also able to perform their tasks better. This helps them immensely in closing the deal and turning it into a sale for the organization.

2. Importance of Sales Training for the growth of business

For any business, sales are of utmost importance, and this is why they spend their valuable resources on training the sales personnel, as it is directly related to the goodwill of the company. A well-trained sales team can survive the competition in the market and generate revenues to keep the lifeblood of the business flowing. Let’s look at its importance one by one:

sales training

Returns on Investment see an upward trend

Businesses have to spend large amounts of money for training purposes, yet, they are willing to incur these expenses; the reason is the return on investment. Sales training is a one-time expense, but the lessons learned are for a lifetime. Employees can showcase the skills they learn while making a sale without having to lure the customer with a discount and making the customer understand how they can recover the cost in no time.

It helps teams become dynamic like today’s market

Markets today have become volatile and dynamic. They are continuously evolving and as a result, sales teams have to follow suit. Team members have to keep their skills up to date. Any change, be it a change in the technology or a product feature, the sales team has to know before the world. A good training tutorial offers all the updates and keeps the team informed.

It strengthens the credibility of the business

The sales team develops a personal relationship with the customers, not just professional. So, they exactly know their pain points and can provide the right itch for that scratch. This also strengthens the goodwill of the business and builds a solid brand image. If the salesperson can gain the trust of the customer, then it’s highly likely that they will return in the future for other prospects.

small business coach

It helps improve customer experience 

If optimizing the customer experience and making them happy is your ultimate goal, then sales training is something you cannot skip. In today’s time, posting feedback about a brand is very easy, looking at the convenience of social media and its reach. Therefore, if the customer has had a bad experience with the brand, they may talk about it, and in the worst-case scenario, post about it on social media.

Sales training ensures that your employees know exactly what to do to make the customers happy and improve their experience. 

It helps improve the leadership skills of the employees

A good training session can empower the sales team with knowledge and the ability to distribute that knowledge among the customers. It teaches them effective communication skills, which improves their overall personality, making them good leaders and confident people.

It helps achieve business growth

If you want to see your business grow, you have to make the people in the business grow. That can only happen if they are trained enough to educate the team and also the customers. Quality training gives the team the knowledge they need to empower themselves and the people around them. All these attributes are important for any business to experience growth and stability.

3. Using LMS systems for imparting sales training

Learning management systems are platforms or software that help provide and upskill the qualities of employees with the help of training programs. These come with many features which help in learning, training, and updating knowledge.

Reasons why you should use LMS for sales training:

Cost-effective and affordable

Imparting training through an LMS is not just cost-effective but also yields numerous benefits. One such software for sales training is Docebo. There are no administrative costs involved in online training, such as travel and accommodation costs of the trainer, printing cost of the training material, and many more similar expenses. All the modules and study materials are updated and uploaded to the system for sales personnel’s reference and guidance.

Content is easily accessible without geographical limitations

Learning is made easy with an LMS as there is no geographical limitation. It can be accessed anytime and from anywhere. Once the content goes to the system, it can be studied without any hassles. This enforces fast-paced learning without any dependency on anyone. Learners from across different time zones can utilize this flexibility ensuring consistent training modules across locations.

sales training

Content security

In an LMS, content is mostly secured. All the learner data and data related to the training are stored in one place and can be accessed by authorized personnel only. With an LMS,  learners do not have to waste extra time finding the right and relevant content; everything is made available to them on the server.

Tracking the success of the training course

A robust LMS comes with an in-built feature for reporting and analytics, whereby it becomes easier for trainers to track the learning paths of the learner and identify the potential areas of improvement. By keeping a tab on individual learning, leaders make sure that the employees are benefitting adequately from the training program and can achieve their training goals on time.


The above-mentioned points will tell you how sales training is an integral part of any business. Good sales mean good profits for the organization. So, keeping the sales personnel up to date becomes important for keeping the customers of the company happy. It is mandatory for businesses, in times like today, to draft a strategy for successful implementation of the training module and to leverage its benefits.

small business coach