How Automation Can Actually Improve Customer Experience


There is no doubt that automation is changing workplaces as we know it. It is simplifying workflows, reducing employee time spent on mundane tasks, lowering costs, and boosting efficiency in general.

Even though it is only in its relative infancy, it has already left its mark on the business world, and will only become more usable over time. But in addition to being great for businesses, automation also has the potential to help customers, as well.

For example, using the right digital customer experience management platform can help not only your business but also build better relationships with customers. But how else can automation benefit those who keep your business afloat?

With that in mind, this article is going to go over a few different ways that automation can actually improve the customer service that your business provides.

Allow for Better Communication

One of the biggest ways that customer service can be improved by automation is by allowing for better communication. Communication is at the heart of any relationship with your customer, so it needs to be top-notch. If you communicate poorly or ineffectively, many customers will go elsewhere, even if your products are great.

The main way that automation can improve communication is thanks to chatbots. Chatbots can make a customer service agent’s job much easier, while still providing customers with satisfactory information and responses. They are essentially robotic customer service agents, and they are getting quite robust with what they can do.

Sure, some customers will still need assistance from an actual person which can take longer, but the ability for many people to get their questions dealt with quicker is a real win and will help drastically improve their experience.

Improve Customer Feedback

Another way that automation can improve customer experience is by making it easier than ever for customers to deliver feedback effectively. Whether it is a form that is emailed to a customer or a popup that comes up on their screen, automating your customer feedback process is a good idea.

It ensures you ask them to rate their experience when it is still fresh in their mind, and not hours or days later once they have moved on. Trying to manually gain feedback can also be difficult, and not as simple or quick as sending out requests automatically.

Not only are many customers happy to give feedback, and love it when it leads to changes, but feedback is also very important to businesses. It allows you to learn exactly what your customers like and dislike and can help you make the right business-related decisions.

For best results when it comes to gaining feedback, you want to ensure the forms you provide are as simple as possible. If you ask a ton of questions, many people will simply click away before finishing or submitting their feedback.


Provide a More Personalized Experience

The importance of personalization cannot be ignored, as companies who excel at customizing and personalizing their experiences often find more success and make more sales than those who don’t.

Automation can often help create more relevant targeted ads, make the right product recommendations, send the right deals and discounts, and so much more. People love to feel like a company is reaching out and speaking or selling to them directly, as opposed to feeling like just another customer.

You can also use automation and things like artificial intelligence to personalize your interactions with customers and build a relationship over time. All in all, your business should be finding ways to strengthen bonds with your customers at every turn, and personalization is a great way to do just that.

Vastly Improved Resolution of Issues

A big part of customer support is dealing with customer problems. Many people will never reach out to a company directly unless they either have a question or have an issue that they need to get fixed.

Resolving conflicts quickly is often what customers want most when reaching out, so being able to deal with one quickly and effectively can provide a major boost to customer experience. Unfortunately, manual conflict resolution can be challenging.

Many departments may not have instant access to the information they need, which creates a potentially long wait for customers. The knowledge of every agent is also different, so who a customer connects to can often have an impact on how well their issue is dealt with.

By automatically building a knowledge base that is always full of up-to-date and accurate information from all departments, you can ensure every interaction is great and doesn’t rely on the exact knowledge or skills of that particular agent who is in the call or chat. This will stop people from needing to be transferred from department to department, and the entire ordeal will likely be resolved faster than ever.

Offers a More Consistent and Predictable Experience

One thing many people love from a company they work with or purchase from is consistency. Many of us love a predictable and consistent experience so we always know what we are getting and are never surprised or let down. If every time you reach out to a company your experience is different, it can be a little jarring, especially if one or more interactions are bad.

If you can ensure that everyone reaching out to your business has a good experience, every time, it can work wonders for your reputation and help create much more loyal customers. In many cases, all it takes is one bad interaction to ruin dozens of good ones, so be careful.

The way automation can help with this is by sending canned responses to popular questions or queries, and even by helping you come up with these responses by using data and analysis. This means every customer support agent will be able to provide a similar experience to customers who reach out to them.

In conclusion, we hope this blog post has been able to help you see how automation can improve the customer experience within your business or online store.


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Here’s How To Start An Online Store In 6 Simple Steps

online store

Are you looking to start an online store? If so, you’re in luck! In this blog post, we will walk you through the 6 simple steps that you need to follow to get your business up and running. It’s important to remember that starting an online store is not a quick or easy process – it takes hard work and dedication. But if you’re willing to put in the time and effort, you can succeed! Let’s get started.

1. Choose your niche

The first step is to choose the niche that you want to focus on. This is an important decision, as it will determine what kind of products you’ll be selling and who your target market is. Take some time to think about what you’re passionate about and what kinds of products you would like to sell. Once you’ve narrowed it down, you can start researching your niche further to see if there’s a demand for the products that you want to sell. The storefront that you create should ideally be appealing to your target market. If you’re not sure what niche you want to focus on, that’s okay! You can always start by selling products that you’re passionate about and then branching out from there. The important thing is to just get started and not let the perfect be the enemy of the good. It’s also worth noting that you can always change your niche later on if you find that it’s not working out for you.

2. Research your competition

After you’ve chosen your niche, it’s time to do some research on your competition. This will help you understand the market and see what kind of products are already being sold. It’s important to find a niche that isn’t too saturated, as this will make it harder for you to succeed. Take a look at the other online stores in your chosen niche and see what they’re doing well and what could be improved. This will give you some ideas on how you can make your store more successful. Another important part of research is understanding your target market. This includes figuring out who your ideal customer is and what their needs are. Once you know this, you’ll be able to create a marketing strategy that resonates with them. For example, if you’re selling products for mothers, your target market might be women who are looking for quality items at a good price.

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3. Choose a platform for your store

Now that you know what you want to sell and who your target market is, it’s time to choose a platform for your store. There are many different eCommerce platforms out there, so it’s important to do your research and find one that’s right for you. Some factors that you should consider include the cost of the platform, the features that it offers, and how easy it is to use. Once you’ve selected a platform, you’ll need to set up your store. This includes adding products, creating categories, and setting up payment methods. The good news is that most platforms come with tutorials or support teams that can help you through this process. Also, be sure to take advantage of any free trials that are offered so that you can test out the platform before you commit to it.

4. Create high-quality product listings

The next step is to create high-quality product listings for your store. This includes writing compelling descriptions, adding beautiful photos, and providing helpful information about your products. Your goal should be to make your listings as informative and appealing as possible. Remember, you’re competing with other stores in your niche, so it’s important to make sure that your listings stand out. You can also use this opportunity to build up your brand identity. For example, if you’re selling eco-friendly products, you might want to use green colors and natural fonts in your listings. This will help people identify your store more easily and remember it for future purchases. If you’re not sure where to start, there are plenty of resources available online that can help you with this step.

online store

5. Set up shipping and delivery

The next step is to set up shipping and delivery for your store. This includes figuring out how you’re going to get your products to your customers and how much you’re going to charge for shipping. There are many different shipping options available, so it’s important to do your research and find one that’s right for you. You should also consider offering free shipping or delivery for orders over a certain amount. This can help increase sales and encourage people to shop with you again in the future. Once you’ve figured out your shipping strategy, you’ll need to set up the delivery process. This includes creating labels, packing boxes, and arranging for pickups. Also, be sure to keep track of your inventory so that you can restock your products as needed. It’s a good idea to set up a system for this so that you can stay organized and efficient.

6. Promote your store

The final step is to promote your store and start attracting customers. There are many different ways to do this, but some of the most effective include social media marketing, search engine optimization, and content marketing. You should also consider running ads on Google or other platforms. The key is to experiment and find what works best for you. Also, don’t forget to track your results so that you can see what’s working and what’s not. Promoting your online store can be a lot of work, but it’s worth it if you want to succeed in the eCommerce world. It also takes time, so be patient and keep at it. Some people see results quickly, while others take months or even years to build up their business.


That’s it! These are the six simple steps that you need to follow that you can take to start an online store. If you’re feeling overwhelmed, remember that there are many resources available to help you. Just take things one step at a time and soon you’ll be well on your way to success. Thanks for reading!


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