Search Engine Optimization: Can You DIY in 2022?

Search Engine Optimization

Search Engine Optimization

When you have a website or other online presence, you know that you need to use SEO or Search Engine Optimization to get your business links ranked at the top of internet searches. But can you do it yourself?

Can You Do Your Own Search Engine Optimization?

My answer is yes, as part of a guerilla marketing strategy. Eventually as you grow your business you will likely hire an expert, but in the beginning there are a number of things you can to improve your rankings.

Doing Search Engine Optimization is a lot of work

Search engine optimization is a lot of work and requires learning some things about the internet. Even though SEO is a good strategy to make your website known and to get more leads and customers, it takes time and effort. Starting out, read some related blogs or articles. Watch a webinar. Ask other business owners and partners how they tackle this truly important strategy.

With SEO, there are plenty of things you can do on your own that won’t cost you anything but a few brain cells:

Know Your Business Keywords

As you attempt doing your own search engine optimization, the first focus point should be keyword research. You must know the words or phrases people are using to find your products or services, which drive them from search engines to your web site or social media channel.

While you know the names, characteristics, catchwords, and jargon associated with your offerings, don’t assume that buyers do. Do a little digging to discover the verbiage being used in internet searches – try using some free tools like Google Ads or Google Keyword Planner.

Future outlook for Search Engine Optimization

Voice searches are rising, and are expected to be used for half of all searches. This will necessitate using more conversational phrases instead of individual keywords.

Check Out Your Business Competition

Looking at your competition’s online presence can help you figure out how you can get more visitors and sales. While you shouldn’t just copy what your competitors are doing, it can be quite useful to see what they do and how they do it.

Conduct your own searches for services or products that you offer. Click on the website results that Google returns and do a little investigating:

  • How does your competitor rank in search results compared to your company?
  • Do they have a comparable business model to yours (similar pricing structure, services, products, online storefront)?
  • What they are doing well (branding, easier navigation, more photos or testimonials)?
  • How do they engage with their prospects (pop-ups, videos, trade shows, person-to-person, etc.)?

How Social Media Can Help Search Engine Optimization

Platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube are incredibly important in terms of search engine optimization.

While having a YouTube channel doesn’t by itself rank you higher in search results, it starts a chain of events that does. Worthwhile content gets followers, who share links with others … your brand grows, traffic increases to your site … website shows up higher in searches.

If you don’t have a social media page, build one! It continues to be one of the best ways to share your content and to drive more targeted traffic to you.

Think Your SEO Strategy Through

After completing the earlier steps, you can now look at your website from a different perspective. You should have a clearer idea about what your target audience is looking for and how your competitors are offering it.

Now, take a look at your website again. Choose the most important pages and the right keywords to get consumers there. Driving traffic to these pages is what will create interest, draw them into a funnel and, ultimately, make a sale.  There are many companies out there that are better than outreach monks when it comes to link building.

Recommendations to Improve Your SEO:

Pop-ups within your site are a great method to drive your web visitors to connect with your sales team or to go where your products and services can be purchased. Be careful in your design, though – as of 2017, “intrusive” pop‑ups (ones which that a mobile user has to dismiss before being able to access the main content of the page) will get you penalized by Google.

Include your target keywords in: content, images, all types of links, and in URL slugs (ex: www.mywebsite.co/keyword).

Polish up your content – it should be:

…   typo-free

…   professionally written

…   keyword-rich

…   mobile-optimized (test it)

…   of value and relevance to your target audience

Optimize your website by:

  • following Google guidelines
  • avoiding broken links
  • partnering with other site owners to provide backlinks to each other’s pages
  • making it user-friendly (test that, too)

Keep it Your Content Fresh

Content is crucial in any SEO strategy. However, we understand that you may not have the time to publish a blog post every day.

You just need to strike that balance in making Google happy by publishing new content frequently. The main focus should always be ensuring that your content is unique, valuable, and consistently refreshed. Good, relevant content ensures people will share it.

Remove stale website copy

Don’t forget that publishing content with relevant keywords is not just about text – there’s also videos, photographs, imagery, and infographics, among others.

Analyze Your SEO Results

Measuring your results is crucial to knowing if your efforts and strategy are paying off. After all, how can you know which page gets the most visitors? Or the pages where your bounce rate is higher? Or what content leads directly to purchases?

Find the right website analytic tool for you, based on the data you want to collect as well as its ease of use, power, and cost. There’s Google Analytics, SEMrush, and Clicky, to name a few. 

SEO may not be what you thought would keep you up nights, but it can’t be ignored in the quest to guide traffic to your stuff.

Summary: Be Persistent With Your SEO

Unfortunately, SEO is not a once-and-done job. Due to the continually changing universe of factors like search engine formulas, terminology, marketing trends, and user devices, you’ll need to regularly review and analyze what gets your links high on search results and drives consumers to your products and services.

 

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The Basics of Digital Marketing

The Basics of Digital Marketing

In this day and time, we are all connected now. Marketing and advertising are no longer what they used to be. One of the easiest ways to confirm this is to look at the power and influence social media networks now have. After all, you now have new platforms to communicate with existing and potential customers. But what exactly is digital marketing and what does it involve? As a business owner, it is essential to know the basics of digital marketing and some digital marketing strategies that you could deploy.

Simply put, digital marketing is a new way of marketing that uses the Internet and other technologies to advertise your small business and your products or services. Here are the basics of digital marketing strategies that can help you grow your business.

The Basics of Digital Marketing Strategies:

 

#1: Social Media Marketing:

Social media networks have changed the way businesses operate. Now, small businesses are no longer “isolated”. We are an integral part of the social community through our business pages in which we can contact with our customers, find new ones, show our business mission and goals, highlight our products, among so many other things. Twitter, Facebook, Instagram, LinkedIn, Pinterest are all examples of social media networks that should be a part of your marketing campaigns.

One of the best things about social media is the fact that it allows something that could only be seen related to physical businesses: word of mouth.

Social media includes a wide range of opportunities since it allows small businesses to get in touch with our customers daily and get their feedback. In addition, it also works very well when you want to make an announcement viral.

#2: Search Engine Optimization (SEO):

SEO is another powerful digital marketing strategy that every small business owner should use. Simply put, SEO refers to the optimization of your own website so it can rank higher on search engines like Google, Bing, among others. The higher your small business website is ranked, the more traffic it will receive, the more sales you will make, the more revenue you will have.

SEO includes multiple techniques and tactics. Here are the more important ones:

  • the use of keywords;
  • link building;
  • site structure (your website needs to be user-friendly and ready for mobiles);
  • content published;

#3: Search Engine Marketing (SEM):

SEM can be considered as a part of SEO: However, it goes one step beyond and also includes the use of pay-per-click (PPC) campaigns and other online advertising models.

The most popular PPC program is Google Adwords. You will need to have an account with Google and create an ad for what the service that you are trying to promote, for example, You will also need to choose the keywords and decide on the bid for each one of the keywords that you choose.

When your campaign is live, people will be able to see your ad ranking on the top of Google results. Whenever someone clicks on your ad, you’ll pay the bid that you set.

#4: Email Marketing:

While there are many marketers who no longer believe in email marketing, we believe that it is still one of the most powerful tools to communicate directly with your customers and prospects. While in the old days, email marketing campaigns were only designed to promote products or services, this is no longer the case. You will need to nurture every lead that you have on your list and earn their respect and trust. However, as soon as you add them to your list you cannot be sure they will be willing to buy from you. All marketing takes repetition.

#5: Content Marketing:

Content marketing is another powerful technique that is used in digital marketing. With this strategy, you will need to produce content that is valuable, interesting, and relevant to your targeted audience. This is another way to gain their trust and engage with them.

When you decide to implement a content marketing strategy, you can do a lot more than simply publishing blog posts. You can use white-papers, videos, infographics, among so many others.

#6: Other Channels:

  • Video Marketing:

Videos are extremely popular and YouTube is the king of the industry. If you don’t have any problem standing in front of the camera or, at least, speak while using graphics without showing your face, you can benefit from video. This is definitely a strategy that you should consider using within your digital marketing plan.

  • SMS Marketing:

This is another popular digital marketing strategy. After all, everyone carries their smartphones everywhere. However, this tends to be a bit costly.

Conclusion

As you can see, digital marketing includes many different strategies that you can use to grow your small business. It’s up to you and to your small business coach to decide on how you should implement each one of them.

Caution: Implement One Digital Strategy at a Time

However, allow us to give you a word of caution: implementing too many digital marketing strategies at the same time may not be a good idea. The truth is that you’ll have a hard time measuring the real results of each one of the campaigns. So, take one at the time, and learn to do each one well. For more information, check out this article on generating leads.

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