Are you a pet business owner who has been relying on traditional marketing techniques for some time, but want to try using digital channels to find and attract more customers? Are you looking for online marketing tactics to grow your business and get ahead of your competition in the pet industry?
Whatever reason you have for exploring new online strategies to promote your pet business, read on below. This article will help you learn about four effective marketing ideas that can help boost your online presence, connect with your target audience, and grow your customer base.
Host an Online Giveaway Contest
One of the most effective ways to promote your business and get noticed by pet parents is by holding a contest. The contest can require netizens to perform easy tasks in exchange for the chance to win gift items. For instance, you can ask your pet business’s social media followers to like, share, or comment on specific posts to qualify for the competition. By doing so, you can increase your social media presence and improve awareness of your brand.
Make sure you build interest and get your target audience excited to participate in your contest by offering irresistible prizes, like items that will appeal most to pet lovers. Stylish pet accessories and clothes, fun pet toys, and tasty pet treats are good examples of enticing giveaways. You can also hire a pet industry influencer to promote your giveaway and help you broaden your audience reach.
Leverage Photos on Social Media
Social media accounts featuring cute images of cats, dogs, and other pets often see incredibly high organic engagement rates. People actively search for pictures of pets and share them enthusiastically with family and friends. As such, why don’t you jump on the bandwagon and regularly upload cute photos of pets to your social media accounts? This is a surefire way to boost engagement among both your existing customers and new ones who will happen upon your brand’s social media posts.
Instead of only posting explanations of your product and service offerings through words, you may also want to use the power of photography to get more attention. For instance, if you run a dog grooming business, you can upload before-and-after grooming pictures of dog clients to showcase your employees’ grooming skills. Make sure the photos are cute and eye-catching enough to attract more social media users to your brand. Don’t forget to include your contact details or a link to your website in the description to help potential clients reach you more easily.
Make Your Social Media Account Relevant
Do you want to convince your target market to follow your social media accounts and learn more about your business? The best way to do so is to make your social media content more relevant. Keep in mind that social media users subscribe to or follow certain accounts because they gain some benefits from doing so. If you keep pushing your products and services with every post you make, you will probably turn people off instead of enticing them. Even your existing customers may lose interest with this constant “hard-selling” approach.
That said, you may want to limit your promotional posts and instead focus on creating content of value for your audience. If you’re running a pet training school, try posting video demonstrations showing how dog owners can teach their furry friends basic commands such as “sit” and “roll over.” You can also share training tips, answer follower questions, and provide compelling information about pet training schools and similar topics. When you focus on addressing the needs of your target market, there is a greater chance that you’ll increase your following and build a good brand reputation.
Include a Blog on Your Official Website
Including a blog section on your website is another effective way to build a solid brand reputation, connect with potential customers, and create share-worthy materials and content. Make sure to align your topics to your product or service offerings so that you can market your business indirectly.
Let’s say you’re running a pet pharmacy. You can try blogging about first aid for pets or how to manage common pet health problems at home. These topics will help you attract pet parents who are interested in caring for their beloved animals better. At the same time, you can use these blogs as opportunities to discuss medications, supplements, medical equipment, and other products available in your store, all without coming off as too “salesy.”
Make it a point to include a brief section encouraging readers to check your company website or to patronize your store at the end of every article. More importantly, promote your blogs on all your social media accounts to boost traffic and generate interest in them.
The tips discussed above are just some of the most effective online marketing strategies you can adopt to help connect with your target audience and build a solid customer base. Try to include them in your marketing plan, and see how you can adjust and make the most of these techniques to suit your business needs, goals, and situation.
Remember, these marketing ideas are meant to complement your current business strategy and not drastically change whatever you have in place. Your pet business will benefit the most when you use a good mix of traditional and online marketing strategies. Find out what works for you, and use this knowledge to build your business’s value.