7 Tools to help improve your digital presence

digital presence

Seven Tools To Help Improve Your Digital Presence

Having digital presence is a new normal for any business, big or small. If you neglect this crucial thing, you will lose an unaffordable number of your potential local customers because 97% of them are looking for you on the internet. So, preeminently, digital presence is a must-have for any business, but how much does it cost? The cost can sometimes be your precious time that you must invest only in your core business operations, or it can be the hefty fee of a digital marketer other times. What if we tell you that you can cut these costs and improve your digital presence as well? Isn’t it a great deal? For sure, it is. There are tons of tools that can help you with it, but we will familiarize you with the best ones only. With a dizzying number of tools out there, it can be tough to know the best tool for the job. So, this blog takes a look the best seven tools to help improve your digital presence:

  1. Happyscribe
  2. ManyChat
  3. Buffer
  4. BuzzSumo
  5. Creatopy
  6. Hubspot
  7. Writesonic

1. Happyscribe: automatic subtitle generation software

When it comes to positioning your offering in peoples’ minds, video content is of great significance. As important as it is, it must also be well-planned and well-executed; otherwise, it may turn into a mere expense on your business. One such significant part of a video that you must not undermine is video subtitles. As many as 6,500 languages are spoken around the globe, and your potential customer understands hardly any of these other than their native language. So, what is the key takeaway? Should you create a separate video in every language for your potential customers? Fortunately, No, when you have an option to use software for automatic subtitle generation. Subtitles play a vital role when a business wants to communicate with the masses. Not only do they serve this purpose, but they also cut the cost significantly. Imagine finding the needed voice-over artists for each language you want to target; isn’t it a hefty process, both cost-wise and duration-wise? Yes, it is. So, the solution is to have the subtitles for each of these languages and add them into the same video. What’s more beautiful is that you can also cut the cost of subtitle writers by letting Happyscribe, an automatic subtitle generator, handle the job. With Happyscribe’s automatic subtitle generator, you will be able to get subtitles for your videos in minutes. It’s as easy as uploading your video, selecting the languages you need, and clicking “Start.” AI is, undoubtedly, intelligent but still not as intelligent as its creator, humans. Happyscribe, with its automatic subtitle generator, offers 85% accurate results, but if you want to scale it up to 99%, Happyscribe offers a human-made subtitle generation service as well.  

Pricing

  • Automatic subtitles: €0.20/minute
  • Human-made subtitles: €1.70/minute

2. ManyChat: automatic interactive conversations

digital presence

In the world of smartphones, social media, and instant messaging, it’s important for a startup to have an effective way to engage with their customers. You can do that with ManyChat. With ManyChat, you can automate interactive conversations with your customers on Facebook Messenger, Instagram, Shopify, direct SMS, and more. The more interactive your conversations are, the more loyal customers you will have. ManyChat helps you grow your brand and provide a better customer experience. Through automated conversations, you can provide your customer with a more personalized experience. ManyChat is the leading Chat Marketing Platform globally, with 1 billion conversations powered by the company every year. It’s clear that ManyChat is the best choice for any company looking to grow its customer base. There are so many reasons to love ManyChat. As many as 1 million businesses trust it with their growth. Also, you can enjoy a high CTR rate130% more than the industry average.

Pricing

  • Free: $0/month
  • Pro: $15/month

3. Buffer: social media management tool

Buffer is a social media management tool that will allow you to reach more people with your social media posts. This is accomplished by scheduling posts and allowing you to post while on the go. It’s a great tool to use if you want to reach more people and stay authentic and interactive with your followers. It is great for any startup to measure their social media performance, content, messaging, and more. It’s easy to use, and it takes the guesswork out of social media. With Buffer, you don’t have to worry about handling customer queries, responding to comments, or managing social media. It’s all done seamlessly, so you can focus on what matters most to you.

Pricing

  • Free: $0/month
  • Essentials: $5/month per social channel

4. BuzzSumo: a content research tool

BuzzSumo is a tool that helps you find the best content that has performed well, and also helps you find influencers to collaborate with. You can find out what content has worked well in the past, and what content you should be creating. This can help you create content that resonates with your audience. It is a social media intelligence tool that’s perfect for any marketer. It’s great for finding high-performing content to post to Facebook, Twitter, LinkedIn, and more. It also helps you track comments and trends in real-time to respond to feedback in a timely manner.

Pricing

  • Free: $0/month
  • Pro: $99/month
  • Plus: $179/month
  • Large: $299/month

5. Creatopy: ad design automation tool

With Creatopy, you don’t need to worry about hiring someone to make your ads for you. Their automated tool will do it for you, and it won’t be complicated or take up too much of your time. You can also build ads in various sizes and promote them across a wide variety of platforms and devices. Creatopy’s ad designer is perfect for designers, digital marketers, and advertisers looking to make beautiful and engaging ads.

Pricing

  • Free: $0/month
  • Create: $17/month
  • Automate: $35/month
  • Enterprise: custom pricing

6. Hubspot: CRM tool

Hubspot CRM is an easy-to-use, powerful CRM platform. It has all the tools you need to create the best customer experience. If you’re looking for a CRM that will help you manage your marketing, sales, content, and customer service needs, you should look into Hubspot CRM.

Pricing

  • Starter: starts at $45/month
  • Professional: starts at $800/ month
  • Enterprise: starts at $3,200/month

7. Writesonic: AI copywriting tool

To improve your digital presence, you need to share written content on your social media handles daily. For that, you can either choose a copywriter who will demand high fees or Writesonic that provides similar results at a lower cost. Writesonic can generate high-quality, human-level copy for you in seconds. It knows what your audience likes and how to write copy that resonates with them. You can use this for social media posts, emails, landing pages, and more.

Pricing

  • Free Trial: $0
  • Basic: $15/month
  • Professional: $45/month
  • Startup: $95/month
  • Agency: $195/month

Conclusion on Improving Your Digital Presence 

We hope you enjoyed our blog post highlighting seven tools that can help improve your digital presence. The more active your digital presence is, the more likely it is that people will find you and the information you have to offer.

Using these seven tools, you will see significant improvement in your digital presence. Thank you for reading this article. We hope it will be a great help for you.small business coach

7 Great Ways to Convert Website Traffic Into Sales

website traffic

Have you been seeing a steady stream of website traffic, but you’re not getting as many sales as you would like? It can be frustrating, especially when you don’t understand what it is that you’re doing wrong. Thankfully, there is a way that you can readjust your strategy with some careful SEO techniques.

Utah SEO can help you develop a strategy to manage your company’s online efforts and start to see those visits turn to revenue. With a few adjustments, you can capture the interest of your local community and beyond.

 

Seven  Ways to Turn Website Traffic Into Sales

 

Create an Email List to Help With Website Traffic

Your customers like to know what’s going on with your business and are informed of any new products or improvements that have been made. An email list is a perfect way to keep in touch with them. You can provide details about your company and slowly build up trust by showing them what your values and mission are. Customers appreciate having some personal details and inside information on the workings of your company.

Once you have started to generate some interest and shown the appeal of what you offer, you can start to send out a sales pitch with your emails that encourages your audience to make a purchase. Include a discount or special rate for even more interest and incentive to buy from you.

Have a Consistent Online Presence

website traffic

Content and visibility are key factors in gaining enough enthusiasm to turn those site views into sales. If you don’t already have a strong online presence, then you should start to join social media and other sites to interact with your target customer demographic. Even local buyers get a lot of their information online, so this is not a step that you want to skip over.

Keep your content updated and fresh. One great blog post is not enough. It may capture the interest of a few people, but that will start to fade if you don’t follow up with regular updates and new ideas. Try to focus on content that shows how your products will solve a problem or provide value.

Have conversations with other businesses and individuals on social media. Comment on current events and show how your company plays a relevant role in today’s market. You can advertise deals that you have going on, or even drive up some interest for a cause that is close to your heart and that your company supports. Showing that your business has heart and cares is a great way to break out of the stuffy business-only content that can quickly get stale and boring.

Track Your Website Traffic Origins

There are all kinds of algorithms and apps available that will help you track the source of the clicks your website gets. When you can see which ads and outside sources are most effective at drawing people to your website, you can refocus your efforts by updating your ad campaign and showcasing your products that would be most appealing for this group.

If you have low views from some surprising sources, then you may want to get some outside opinions on where your advertising or content fell flat. Ask friends, employees, or even a customer panel for their insights and criticisms. If you’re a local business in Melbourne, for example, you’ll need to focus on targeting your market through local SEO. Tapping the help of Online Marketing Gurus, trusted SEO experts, can be beneficial to converting your site traffic into sales.

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Consider Tiered Offerings

Not every person that visits your website will be ready to make a purchase. They may need some convincing or be unsure if your product is the correct one for them. This is why it’s a fantastic idea to encourage different types of purchases.

For those customers who are undecided or perhaps just getting started with a project or business, have some low-cost options available. This gives them the opportunity to get the feel of your products and how your company works. Others could be further along in their plans and ready for a larger investment. Always show your prices clearly so your customers can make an informed decision. If possible, organize your content in a progressive way so potential buyers can see how each step up in cost offers greater value to them.

Offer a Guarantee To Improve Your Website Traffic

No one wants to lose out on a large sum of money. Some of the people that stop by your site may be interested in buying from you, but nervous about the cost investment if it turns out not to work for them. Alleviate their fears and show your awesome customer service with a guarantee. Remove the risk by offering a full refund if the purchase does not meet their expectations or needs.

It’s also a wonderful idea to list your credentials and experience so any wavering customer will be confident that you have quality products and they can trust your company.

Tweak Your Content

If you are getting quite a lot of website hits, but not so many sales, take a closer look at your content. Is it grabbing the attention of the viewer? If someone clicks on your site but is uninspired by what they see, they will leave before they even get close to buying anything.

Make sure that your information is clear and that you provide plenty of details. Keep your tone friendly and consistent. Consider the visual appeal and organization of your site. Is it organized? Your content should be easy to understand and not overcrowded. Divide it into sections that are labeled and simple to navigate to. You may even want to add some helpful features like an online chat option so customers can get immediate answers to their questions.

Deliver Greater Value To Improve Your Website Traffic

Another tip to increasing your sales revenue is to provide more value. Perhaps a potential customer is on the fence about whether or not to make a purchase. If they see that you offer a mini online course or free trial they may be more willing to take the plunge and complete the purchase. You can also provide some instruction videos and demonstrations for your products and services. These are fantastic ways to let your viewers see your product in action and build up interest.

With a smart SEO strategy, you can start to see a big rise in your online sales. When you know how to interact with your customers, both past and potential, and give them what they want, you will have a much better success rate.

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Shipping Checklist For Your Business On Peak Shipping Times

Shipping

Don’t make the mistake of neglecting the preparation aspect of any business. Peak shipping season is a great opportunity to gain more profit. Now, you can get organized with our shipping checklist to be in tip-top shape when it rolls around.

With small business shipping, being organized and on top of things is critical at all times. The margins on your business are not usually that big, so you need to ensure you always bring your A game. However, during the peak season, it’s even more essential. 

Disappointing customers and annoying suppliers during the busiest periods can easily give your business a negative reputation that could last throughout the quiet periods too. This could be hugely detrimental to your business, and cost you a fortune in sales.

Peak Shipping Times Checklist For Your Business

So, how do you get your business prepared for peak shipping season? Let’s take a look:

1. Set Your Shipping Checklist Guides According To The Season

shipping-checklist

Whether you’re planning your own stock levels and ordering, or you’re providing shipping guides to customers, you should never have a one-size-fits-all approach. Things will change depending on the time of year and the general volumes of items being shipped. Just like a hotel will have peak and off-peak rates for their rooms, you should have peak and off-peak shipping season guidelines as part of your business processes.

Peak seasons can also vary slightly depending on what industry you’re in and what is being shipped. For example, on the consumer side of things, peak season will be November to December as people gear up for the holiday season. However, the retailers will need to gear up in the months before that, meaning their main shipping season is August through to October.

Over the Christmas period, it’s also a good idea to clearly provide details as to when the last order can be placed so that it will be shipped in time to give as a gift, or use over the holidays. Being open about this up front with your customers will alleviate a lot of heartache and worry. Plus it will provide your customers with a good user experience as they know whether or not their expectations will be met. No one likes not knowing if the gift they ordered will arrive in time!

2. Ship And Store What You Can Early

Shipping during peak season can also bring with it a hefty price tag. The demand for shipping lanes and transportation goes up and those providing these services can increase their rates (and usually do). If you have any products that are not perishable and can be shipped before you hit the peak season, it might be far more cost effective to do so.

Shipping early will come with other implications, especially the cost implication of storage at the receiver’s end. You may need to look into getting a warehouse space, which costs money. However, this could still be less than the increased shipping fees. Do your homework about small business shipping timings and plan accordingly.

3. Stagger Your Shipments Based On Need

What can often hold up a shipment, especially in the busier peak times, is that an entire order can’t be made ready at the same time. This means that one part of your order is sitting waiting and won’t be shipped to you until it is complete.

Instead of placing your regular orders, look critically at what is urgent during the peak period and only order that. You can talk to your suppliers about sending part orders so you don’t completely run out of something.

If you are shipping orders to customers, consider setting up a similar option for part orders. If you speak to regular customers early on about stock issues or potential issues with shipping, you can usually find a way around the concerns together.

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4. Be Aware Of The Impact Of Holidays In Regards To Your Shipping Checklist

During the peak holiday season, there are fewer working days. This means that there is a higher demand for items to be shipped, and fewer days in which to make those shipments.

The impact of this could mean a longer time for an item to arrive or a higher price tag attached because the shipping company has to pay employees to work over a holiday. There are strict regulations around this in the trucking industry and other shipping methods so it’s a crucial item to add to your checklist.

5. Change Up Your Shipping Methods

shipping-checklist

Before demand for couriers and shipping goes up over the peak season, you may want to shop around and see what other options there are. You don’t always have to use the same company or method to send your products to customers or to get items from your suppliers. You should also consider seeing if the companies you use have flexible options.

For example, if you don’t mind the products arriving between 15 and 20 days, rather than arriving within 15 days, you might get a better rate on shipping. This is because the shipping company then has a bit of breathing room to work around the massively varying shipping requests coming in during peak season.

You can also consider creating your own small business shipping delivery methods if it’s possible. Look into the logistics of hiring a driver and a van for the peak season so that you can stay in control of what you deliver to your customers. It doesn’t have to be a permanent solution – just something to help you stay on top of things when they are busy.

6. Insure Your Shipping To Prioritize Your Shipping Checklist

This often seems like an unnecessary extra cost, but it can help your business to survive if a shipment goes missing or is delayed. In peak shipping season, it is far more likely that you will face one of these scenarios and that can do real damage to your ability to make money.

With proper shipping insurance, you can easily make claims and cover any losses that are incurred. This extra peace of mind can help you to thrive through the busy seasons and grow through the quieter periods.

Peak season can make or break your business. If you ensure you are prepared for peak shipping season, you should reap the rewards. Your bottom line will improve and your customer service and satisfaction ratings will too.small business coach

Online Business Ideas that Can Make You Rich

online business ideas

What are the best online business ideas? COVID-19 has transformed the dimensions of every business. Many companies have shifted their work online. In such circumstances, many people started thinking about starting an online business. We can say that business-minded people have turned COVID-19 into an opportunity. Being your own supervisor is a great motivation for starting a business. There are no restrictions on time. Most importantly, you get a lifestyle that you always wanted by starting your own business.

Here we shall discuss a few of the online business ideas that can make you rich in 2024

Print-on-demand:

One of the online business ideas that can potentially make you rich is to take advantage of print-on-demand services. By using print on demand today, you can create and sell custom-designed products without having to worry about inventory management or upfront costs.

Print on demand is one of the successful business ideas to execute. If you are good at designing, then try this. In this business, you design the customer’s demand often on items like mugs, t-shirts and phone cases, but you do not print out your designed work. You collaborate with the suppliers in order to print out your artwork on the items and ship them to customers. Printing, packaging and shipping; all is the responsibility of the supplier. If you have the skill to design different things, then this business is best for you to execute.

Translation:

People who can speak multiple languages have more business opportunities than other people who are unilingual or bilingual. If you are multilingual, then start taking the projects of translation. This is one of the best side businesses you can ever have. You just have to give few hours of your day to translation. Start looking for projects on different international platforms where people are looking for translating the languages you are master in. It is the best way to monetize your skill. Once you have established the translation business, you can create your team of multilingual people and delegate the translation work to team members. In this way, you shall be having less burden and also earning money. Do not forget to post about your work on social media platforms. It will bring you more clients and will widen your reach.

Website flipping:

Website flipping is one of the most exciting ideas for fresh graduates and also for the people who want to work from home. It deals with buying a certain website, improving its features and then selling it for profit. In website flipping, you have to take an already running website and improve its features, including design, content and SEO. Once you have improved the website features, it is time to sell the website at market price. It will bring you more revenue than it was worth before the improvement. Website flipping is a three-step cycle that includes buying, improving and selling. If you are a web designer, website flipping is the best online business for you.

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Home-based catering:

If people praise you for your cooking ability, then why not to think about earning from this ability? Home based catering is best for the people who have the ability of cooking. The size of catering business depends on you on how small or big you want it to be initially. If you want to establish a small set-up initially, it is recommended to contact with the local food companies. There are multiple ways you can opt-in order to initiate home based catering. You can design a website of home based catering where people or food companies reach you. Also you can join cooking platforms where cooking experts show their skill of cooking and receive earnings from it.

Virtual Assistant:

A virtual assistant is the need of every type of growing business. If you are an effective organizer and having exceptional communication skills then do apply as a virtual assistant. You will get pay for your organizational skills. In every business, there is a need of a person who schedules emails, meeting, answers the emails and performs the administrative duties. Business owners cannot manage all these tasks because there are a lot other responsibilities that owner has to deal with. So these tasks are managed by the virtual assistant.

Dropshipping:

Dropshipping is one of the easiest business that you can start with. It is a business model in which owner does not have to store the product physically. Rather, the business owner collaborates with suppliers who manages and stores the product and business owner reach out to customers for buying the products. This is the best business model if you do not have enough money to establish a physical store to manage the products. The only work you will do in dropshipping is to establish an online store where customers will find their desired products and order them. The suppliers will manage the packaging, storage and shipping of the product. In this way, you do not have to spend plenty of hours on product research. Also you do not have to manage a huge inventory. So this idea will definitely work for you if you are planning to sell certain products such as titan paint sprayer parts. It is time to reach out to suppliers.

Check out some more great online business ideas here.

Author Bio:

Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.

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3 Technical Skills Online Entrepreneurs Should Add to Their Resume

online entrepreneurs

Online entrepreneurs know that knowledge is power – the phrase is attributed to an English philosopher in the 16th century and has been used in numerous scenarios along the years.

Despite its age, the phrase retained its power and even gained on it as it has never been more accurate than the present time. In our highly technologized times, with readily available mountains of information, knowledge is extremely powerful.

As an online entrepreneurs in today’s hyperactive online world, you can never have enough knowledge. New skills will keep you one step in front of the competition and will make you better prepared for modern customers’ demands.

3 Technical Skills Online Entrepreneurs Should Have

While an online entrepreneurs must have a diverse set of skills, from a wide range of domains, technical skills are crucial. Of course, this is a broad term, so we narrowed it down to three main tech skills that any online entrepreneurs must acquire.

1. SEO Basics

The world of search engine optimization (or SEO) is complex and dynamic. Google, as the most popular search engine of the present, is constantly adapting to provide users with the best experience. As a result, every new update leads to new SEO rules and guidelines.

For instance, Google launched two broad core updates in 2020 (one in January and one in May).

online entrepreneurs

While they perform small updates almost daily, broad core updates have an impact on search results all over the world. This is usually seen in changes in search ranking. For instance, if a site’s content improved in relevancy towards its core audience since the last update, it will be moved up in SERP. If it lost relevancy, it will be pushed down.

What ONLINE Entrepreneurs Should Know

Whether you have a team of SEO specialists working around the clock, or you’re a one-person business, there are a few knowledge bits that can help you stay on track with these changes:

How Keywords Work

There will always be people who will say that keywords don’t matter anymore.

And, to some extent, they are right.

While search engines don’t establish a page’s position by the number of keywords it uses, they still use them as a factor for relevancy and ranking. Furthermore, according to SEO specialists, it matters the type of keywords you use.

online entrepreneurs

Source: https://neilpatel.com/

Long-tail keywords are the ones that help you reach a specific niche, that’s more likely interested in making a purchase rather than browsing.

For instance, if you develop a virtual reality (VR) software product (an app or a game), the go-to keyword is “virtual reality”. However, the competition is high on this keyword and the audience is broad.

On the other hand, if you use “virtual reality games for PS4” or “virtual reality app for Android”, you have a better chance of standing out from the crowd. With long-tail keywords, the competition is lower, so it’s easier to rank in search engines.

Content Relevancy is Key

 You probably know that “content is king”, but you also need to know how to use its power. There are many bloggers out there who post new content on a daily basis without any significant results.

So why doesn’t it work for them?

It’s all about relevancy and how search engines interpret your intentions. Are you creating content just for ranking or are you genuinely trying to create value?

According to a study done by Neil Patel, the May Google update impacted (in a negative way) websites with old and thin content the most.

In conclusion, search engines appreciate content that’s constantly updated to reflect the present and that brings value to the target audience by providing detailed information.

 Follow the Trend

As an online entrepreneurs, it is an advantage to stay updated on the online trends. Google updates also show the trend of the market and the industries that are the most volatile at the moment. For instance, the May update showed the industries most affected by the 2020 pandemic (real estate, travel, and health were among the most affected).

This sort of knowledge can be integrated into SEO strategies to adapt to the current market demands and prevision for future fluctuations.

2. Coding Skills

Whether you own a standard website or you’re a prolific e-commerce online entrepreneurs, coding skills are a must-have.

While there are plugins (especially with flexible platforms like WordPress) that can help with virtually anything, there are situations when a few lines of code can save time and money. As such, basic coding skills are valuable knowledge for today’s online entrepreneur.

Most modern web pages are developed using a mixture of HTML, CSS, JavaScrip, Java, and Python, but it never hurts to consider other technologies as well.

Luckily, nowadays it’s rather easy to understand how coding works and it doesn’t take much to learn your way through functions and procedures. Also, there are plenty of online coding courses one can join and it only takes a few weeks of study to become familiar with the process.

As an online entrepreneurs, you will work with highly-skilled developers, but it helps to know how to solve quick and easy problems. It’s also a way of knowing your product, whether it’s an app or a web page.

3. Social Media

Why is social media a technical skill? After all, you’re only using these platforms, you’re not developing them.

Social media is a bit different for businesses than it is for regular people. As an entrepreneur, you’re using these platforms to attract new leads and disseminate messages in an optimal manner.

This means that you need to understand how the platform works and how it is being used by your audience.

For instance, according to HubSpot, the success of your Instagram posts depends on the day and time of day you decide to publish. Research suggests that the best time to post on Instagram is on a Thursday, at 5 AM, 11 AM, 3 PM, and 4 PM.

online entrepreneurs

Source: https://blog.hubspot.com/

Of course, the data is different for other platforms, and it’s important to understand why and how the information is relevant for your target audience.

In addition to this, social media platforms offer analytics data and tracking tools that can be useful in planning new marketing strategies. A successful online entrepreneurs, you must be up to date with everything social media has to offer and learn new methods of promotion.

Wrap Up

There’s more to a successful business than just learning new skills, but it all starts here. When you’re open to new information and knowledge, you open your mind to new possibilities. As a result, it will be easier to accept and implement change and adapt to a market that’s highly influenced by new technologies.

Erika Rykun is a content strategist with Udemy which offers online courses and producer who believes in the power of networking and quality writing. She’s an avid reader, writer, and runner.

LinkedIn: https://www.linkedin.com/in/erika-rykun

Twitter: @erika_rykun

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