Why Measuring Results In 2023 in Your Businesses Is Crucial

Measuring Results

Why Measuring Results In Your Businesses Is Crucial

Measuring results is crucial! As a self-employed person, you know how business can be unpredictable. Since everything keeps changing and you need to keep adapting to every change, it is important to constantly measure your business results.

All businesses have ups and downs. And when you’re in a down cycle, there is nothing better to help you get up again than looking at the results and evaluating them. Conversely, when you are in an upcycle you want to measure what is working right so that you can repeat your success.

The Importance of Tracking Lead Indicators and Lag Indicators

There are two types of Key Performance Indicators: Lead indicators and Lag indicators. Lead indicators are measures of what happened today and this week. Examples include the number of today’s and this week’s prospects, the number of prospects you have converted into customers, recent customer reviews, etc. Lag indicators measure what happened in the past. Examples of Lag Indicators include income statements, balance sheets, and cash flow statements.

When you are looking to measure the results of your small business, there are many different methods or approaches that you can use. My preference is to use lead indicators and lag indicators. But in both cases, you want to track your results as quickly as possible. If you are using Quickbooks it is possible to have your income statement in real-time. That requires you or your accountant to enter all of your sales and expenses daily.

Here are some Key Performance Indicators to consider for your business:

#1: Determine Your Customer Satisfaction:

Measuring results is crucial with customer satisfaction. As a self-employed person, you know that the ultimate goal is to have good customer satisfaction. In fact, there are some business owners that only use customer satisfaction when they are measuring results. However, I’m not that extremist even though I believe this is a very important method.

The reality is that if a customer isn’t happy with the product or service they bought from you, they won’t buy from you again. So, how can you start measuring results?

Getting Online Reviews

One easy way is to have your customers to give you online reviews with Google, Yelp or other Social Media platforms. The rating scale is 1 to 5, with 5 being excellent and 1 being poor. You have to be pretty confident of your service or product because your rating will be posted for the world to see. The upside to doing this is if you have great reviews everyone will know it! One downside is that you may not be able to track certain aspects of your service that you may want to improve.

If you want more specifics you can use a survey with specific questions and ask for a review or feedback, or you can simply ask your customers directly. Doing this allows you to understand how certain departments in your business may be working such as reception, reservations, operations, billing, etc.

What if You Get a Bad Review?

One thing that you need to have in mind is that you won’t be able to make everyone happy. There will always be a couple of customers that won’t be happy no matter what you do. However, don’t let this affect you. Take note of their opinion and try to improve the services or products that you are selling. If the negative review is online always respond to the review with an online review and apology and an offer to remedy the situation. Finally, bury that negative review under a lot of positive reviews! Be proactive about asking for reviews; the more the better.

#2: Measuring Results With Your Financial Statements:

Measuring results with your financial statements is crucial; they tell a story. The story of your recent performance of how much you sold, how much you spent, and how much was left after doing your selling and spending.

While you may not be an accountant and don’t understand financial statements very well, you want to learn how to read them. After all, you need to make sure that you know how much money your business is making and how much it is spending.

Measuring Results Using a Cash Flow Statement, a Balance Sheet, and an Income Statement

The main documents that you really need to understand are the cash flow statement, the balance sheet, and the income statement. The cash flow statement will allow you to know how much liquid cash you have. The balance sheet is a great tool to see how much you own and how much you owe. Last but not least, the income statement will show your profits and losses in a specific period of time.

When you look at them all together, you’ll get a great perspective on how your business is.

#3: Determine The Number of Prospects That You Are Getting:

Measuring results with your prospects is crucial. You should know how many prospects you need in order to win a customer. Your marketing activities should bring you the number of prospects that you need in order to meet your sales goals. Begin to track every inquiry that you receive through phone, through email, and through social media. Find out how these prospects found out about your business so that you can measure the results that your marketing activities are bringing to you.

#4: Determine The Number Of New Customers That You Are Getting:

One of the best ways of measuring results in a small business is to look at the number of new customers that you have on average. While it is important to keep your current customers happy, it is also important to get new ones. After all, when you don’t have new customers or you have one or two new customers a month, you can say that your business is stagnant (in some industries, and depending on the products or services that you provide).

In case you have no idea about how to start measuring results in this field, you can start right now. Simply create a list with your current clients and their email addresses, for example. As you have a new client, add him to the list with the date. This way, it will be easier to know if you are increasing your average of new customers, reducing it, or if you are stagnant.

#5: Measuring Results With Your Employees:

While keeping monitoring your financials as well as your customers’ overall satisfaction, your employees’ input is also crucial. So when you’re measuring results, you can’t forget about them. After all, they are the ones work hard so that your business can reach the goals you defined.

One of the things you can do is to conduct performance reviews once or twice a year. These will allow you to see if employees are happy with their current job position, with their responsibilities, and with their payrolls as well as they allow you to determine if they are completing their tasks in an efficient way.

I also recommend reviewing all your Key Performance Indicators with your employees and getting ideas from them on how to improve your performance.

As you can see, there are a lot of alternatives to measure results. And the best thing is that you don’t have to choose one over the other. You can (and should) use as many methods as you can so that you can truly start improving your business results.


What measures do you use? Have you tried any that have not been helpful to you? Tell us in the comments below.


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3 Creative Ways to Get Online Reviews For Your Business

online reviews

There are some important reasons to get online reviews for your business. In our tech-driven world, it’s no surprise we turn to the internet for just about everything. Not only do we make countless purchases online, but we also research those purchases well before we take the plunge.

In many cases, that involves scouring the web for customer reviews. These online reviews are seen as trustworthy commentary. In fact, many people trust online reviews from complete strangers just as much as personal recommendations from someone they know! And if your business has very few or only negative reviews, you’re going to have a hard time competing. Let’s discuss why you should make online review generation a priority and how to get more customers to share their feedback on a public forum.

Why Should I Care About Online Reviews?

Without any reviews for your business, customers will have a hard time trusting you. It’s rare that someone will be willing to take a chance on a brand that doesn’t have much in the way of proven customer interaction. Your website might look great and your products or services might be top-notch. But scams are simply too prevalent in the digital age; customers want to avoid getting ripped off or having a poor customer experience. As a result, they’ll be inclined to seek out alternatives that have received some sort of online endorsement from real-life customers.

The occasional negative review may not matter too much, especially if you respond in a way that customers will like. But if you have too many of these reviews, it’ll make it much harder to build customer trust and manage your reputation online. When a business has less than three stars on a popular forum, they may struggle to compete.

Keep in mind that online reviews matter in more ways than one. They can help or hinder your online reputation, but they can also drive traffic to your website and serve as a lead generation tool. Because they’re often permanent, online reviews can help you get more out of your marketing budget (especially when compared to something like a paid ad). There are also a number of platforms you can utilize for online review generation, which makes it possible to spread the word about your business and make it more likely for your brand to show up in Google search results.

With all that in mind, it’s clear that online reviews play a critical role in the marketing and promotion of your business. So how can you generate online reviews? Check out the tips below.

How Can I Get More Online Reviews For My Business?

  • Just Ask!

Nothing ventured, nothing gained. Because most people won’t go out of their way to write a review unless they’ve had a negative experience, you may need to gently remind customers to share their thoughts. Whether it’s in person, in an email blast, or in a social media post, it doesn’t hurt to simply ask (though you should be careful not to bombard them with requests).

  • Establish Different Platforms.

As stated above, there are several different review sites and platforms that make it easy for customers to leave feedback. Yelp, Google My Business, Facebook, BBB, and other platforms can help you spread the word and encourage customers to support your business in a few words. Diversifying where you direct customers can heighten your profile and help you appear more prominently in SERPs.

  • Keep It Simple.

No one wants to jump through a bunch of hoops just to leave a review for your business, even if they love supporting you. For best results, aim to eliminate complications and frustrations. Include links in your emails and on your website, keep the feedback process short and sweet, and don’t make them guess where to go or what to say. Simplicity is key; if it takes only 30 seconds to a minute to share their thoughts, they’ll realize how easy it is to show their love for your business.

Clearly, online reviews hold a lot of power — so you need to devote some effort to review generation. While there’s no guarantee that customers will leave a review (and you need to be careful about incentivizing positive reviews), these tips will make it more likely that they’ll take the time to share their thoughts.


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