A Small Business Guide To Business Phone Systems

business phone systems

Communication is crucial in any organization, which is why any size or scale of business should invest in a practical business phone system. These systems become an integral part of your business operation where you realize your business will run smoothly, thanks to its many features. However, since a few business phone systems are available in the market today, choosing which one would fit your business needs can be confusing. 

The key is assessing your business first, how often you need to communicate internally and externally and what would lead to more cost savings. After all, these phone systems require money—installation fees, monthly subscriptions, or phone bills. If you want to get to know their features and compare the different business phone system choices available today, use this article as your brief guide. 

business phone systems

Types Of Business Phone Systems  

Business phone systems are always more effective than traditional ones, no matter your business size. You can choose a business phone system for several reasons. Which system is best for your business depends on your needs. Choosing different phones systems from various providers can help you decide which phone system is best. Hence, before selecting the right business phone system, consider your company’s future and how it will grow. Here are the different options to consider:

  • VoIP Phone System  

Systems like Voice over Internet Protocol (VoIP) use the company’s existing internet connection rather than copper wires like landlines. Without hefty costs, you can benefit from expensive features that were only made available to larger companies in the past. VoIP phone systems today can allow you to enjoy advanced calling features like automated call attendants, CRM integration, queues, and more. You can access voicemails on your company smartphone too. 

The business’s phone system is accessible to remote workers via VoIP systems. VoIP is a sophisticated phone system with all the features you need for easy daily communications. Compared with landline systems, these systems are easy to install and configure. A small business looking for the components of a sophisticated phone system at an affordable price won’t be disappointed when using the VoIP phone system.   

You’ll need to decide how you want to have your VoIP system hosted if you choose a VoIP system. Unlike landline systems, with physical installations in the office, you can integrate VoIP systems with other software and systems if you plan to rent or subscribe to a VoIP provider. Businesses can indeed improve productivity with VoIP.

  • PBX Phone System  

Private Branch Exchange (PBX) is another business phone network. It allows users to communicate easily using internal telephone lines and to receive and make external calls. There are promising features for this phone system, too, like call forwarding, call queuing, automated attending, and so on. In addition, you can operate a PBX phone system through VoIP or digital landlines. The difference with the VoIP phone system is that this is an on-premise device not connected to any data network.

  • Multi-Line Phone System  

Another good telephone option for your business is a multi-line phone system. Multiple people can use the same phone line simultaneously if it has multiple lines. It also allows you to handle multiple calls simultaneously. You can use it to communicate both internally with colleagues or externally with partners and clients. In multi-line telephone systems, audio data goes through between two parties simultaneously.  

Similar to a traditional one-line phone, a multi-line system transmits audio packets over telephone wires. The only difference is that it will allow you to communicate on multiple lines. This system is also an ideal telephone system choice if your employees are all displaced from the office. Using this method, you can attach a second phone or phone line.  

Additionally, suppose you only need another line. In that case, you can use a line splitter to connect to another phone or device. Plugging the splitter into the phone jack and inserting the phone cable into one of the ports is all it takes to set up your system. Unlike the other two phone system technology, this is more conventional and similar to landlines.  

business phone systems

Features Of Business Phone Systems

Communication is vital in making your business successful, and each employee has a different communication style. To help you communicate effectively, you must make tools and phone systems available to make communication seamless for different parties. While the features of business phone systems may vary depending on the type, here are the most common features and functions: 

  • Basic Features  

You should expect the following essential features from any phone system you choose: caller ID, conference calling, extension dialing, call forwarding, and call transferring. Depending on the operator, some of these basic features can help improve your operations or remain useless. However, checking the essential elements when selecting the best telephone system is vital.  

  • Voicemail  

Since customers have different schedules, it might be challenging to contact them in real time. Hence, it’s essential to leave a voicemail instead. Regarding this call feature, there are now additional features for voicemails. For example, you can send messages via email or text message and even have them transcribed. Make sure these features are helpful for your type of business.  

  • Call Routing  

A sales or service business must have this feature. The company may lose a potential sale if a customer goes to voicemail instead of speaking to a human. When an agent is busy answering an incoming call, calls can be routed to the available agents, reducing potential customer wait time. In addition, call routing ensures that all your customers will be spoken to, increasing customer satisfaction.  

  • Integration  

One of the best features of advanced phone systems is customer relationship management (CRM) integration. You can integrate CRMs with business phone systems easily to increase efficiency. Making and receiving calls will no longer require employees to switch from your CRM to the phone system app. Integrating your phone solution with your CRM can help achieve seamless information flow. Therefore, you can access all your communications from the same place. This saves time and makes the call more productive, and your employees can tend to the callers easily.  

Conclusion

With today’s technological advancements, there are tools and features for whatever a business may be seeking. Whether your business goes with a PBX system, a multi-line landline, or hosted VoIP—you can’t go wrong. First, however, you must focus on customer communication. Next, assess the importance of communication in your company and decide which kind of phone system is most beneficial for your operations. By understanding the different types of phone systems and their features, you can now better choose and decide which one to go for. 

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20 Marketers Share Their Best Automation That Every Business Owner Should Use

automation

Gaurav Sharma, Attrock automation

The automation that my team and I use in our day-to-day work is sending automated personalized emails at scare. While personalization improves the ROI of email marketing, automation scales things up and helps me run bulk email campaigns.

I think if you can invest only in one type of marketing automation, go with automated personalized emails. These are cost-effective and can deliver great results, not to mention they save a lot of time and effort.

I use automated email campaigns both for my own business and for my clients. I have run several successful email outreach campaigns that delivered exceptional results and you can do the same.

So, invest in email marketing automation for your business and see the results first-hand.

 

Roxana Motoc,SocialBee

Every business owner should use a social media management tool automation. As an entrepreneur, you don’t want to spend time scheduling content daily and switching between platforms just to remain active. 

The best way to have a sharp presence across multiple networks, with the least amount of work, is by using a platform like SocialBee. You can create, schedule, share, and analyze content for all your account from one place. 

More than that, by using a social media posting tool you can: 

🎨 Use the Canva integration to design your posts right inside SocialBee. 

📦 Structure your content in categories to obtain a solid & balanced mix. 

📄 Connect the RSS Feed of any blog to import content automatically. 

✍️ Customize the posts for each social media network individually. 

🔄 Recycle evergreen posts or expire time-sensitive content easily. 

📈 Track your links’ performance with over 5+ URL Shorteners integrations. 

 

automationHelga Moreno, andcards

Here is a couple of my favorite automation that are particularly useful for every businesses. First, there is email automation. There are many email tools available in the market that allow you to automate your email sequences and send personalized emails to your contacts based on their interactions with your website and other engagement data. This can be a great way to stay in touch with your customers and prospects and nurture them through the sales funnel.

Another type of marketing automation that can be very helpful is lead capture automation. Lead capture forms allow you to automatically capture leads from your website and track their information in your CRM. This can be a great way to quickly build up your contact database and start nurturing leads down the sales funnel.

 

automationKatrina Dalao, Referral Rock

As a content marketer, one of our big initiatives is keeping our articles up-to-date and relevant for our readers. As big Airtable fans here at Referral Rock, and our team has created an auto-filled template that shows us all of our top articles that need optimizations. Anyone in our team can check this table on a regular basis and see what articles need to be checked for recency and relevance.

 

Natalya Bucuy, LiveHelpNow

Live Chatbot is one of the best tools a business can use to serve its customers. 

Simple questions, like ones regarding business operation hours, store locations, or just a simple initial greeting of the customer on a website – are the tasks chatbots can and even should handle. Answering these questions over and over again not only overwhelms customer service agents but also takes up valuable business resources. Allowing chatbots to handle these inquiries will free up time for human customer service agents to answer more complex questions. Chatbots can direct inquiries to the right department, saving agents and customers time.

Chatbots can also serve as trailblazers for new or small businesses that do not have many staff members or don’t know what type of inquiries their customers would normally have. In this case, chatbots can screen all inquiries and give the business owners ideas of what to expect when it comes to customer communications. 

 

automationHope Dorman, Kajabi

My top automation that I use in my niche of content marketing is Semrush reports. I have an automated report from Semrush that comes to my email weekly that shares the top organic search positions for our domain. I appreciate their other reports that compile the key takeaway information with the top pages by organic search, a chat with the number of ranking keywords, top subdomains and the traffic breakdown, a competitive position map, and more. These automatically generated reports provide a helpful update on how our various search engine optimization metrics are performing. 

Reporting takes a lot of time. Being able to automatically generate a report with charts and graphs without having to manually recreate them or update them in Google Sheets or Excel can save a lot of time while still providing the important information company stakeholders need.

 

automationPaul Posea, Superside

People are spending way too much time sharing on social media channels (especially not the main ones) by doing it individually. Social media posting automation can be a huge time saver if you were planning to cover multiple platforms. 

One example of how I’m using an automated process for this is by having a WordPress plugin that automatically shares my posts when I post them on the blog. Even more so, you can set up an automated email to go out when a new blog post is published.

Speaking of email, automatic customer segmentation is a must for every business that has an email list (and every business should have one). I suggest segmenting people on a few very specific categories, but not too many depending on what kind of articles and pages they visit on the site or what level of product awareness they are at.

Even more so, setting up an automated way to clean up your email list is a must if you want to get consistently high CTR in your email campaigns. For that, I recommend doing an automatic cleanup of people who haven’t opened your emails in the past 3 months (or however long you think is too long).

 

Tara Malone, Mirasee

If you’re brand new to marketing automation, taking on a complex automated marketing campaign can seem daunting. To avoid overwhelm, I recommend starting small and selecting some simple activities that could benefit from automation. This might involve setting up a welcome email sequence for new subscribers, or a thank you message that gets triggered when someone opts into your email list. Once you feel comfortable with setting up simple automated sequences, you can gradually begin to implement automation in more complex marketing campaigns. It’s also important to track the results of your marketing automation campaigns so you can see which types of campaigns work well with your audience and which ones don’t. This is powerful knowledge that you can use to create more effective campaigns that truly resonate with your audience.

 

automationArlen Robinson, OSI Affiliate Software

Email is a valuable tool for any business. It earns businesses an average of $35 for every dollar spent. Email is like a direct line to your customers, and it builds your brand. Therefore to maximize profits it is essential that a business automate the email marketing process.

The first email that you should automate is the initial welcome email that you send a prospect after they engage with your brand in any way.  When a new customer signs up, send an automatic welcome email. It’s the first chance to show them that you care. Explain how you can help them and what they should do next.

The next most important email that you should automate is the abandoned cart email. Last year, close to 70% of online shopping carts were abandoned. That’s a lot of money left on the table. To avoid this, your brand should send automatic emails to shoppers who abandon their carts. These messages can remind them that they left something behind, and encourage them to come back and complete the purchase.

The final most important email that you should automate is a Birthday or anniversary email. 

You can trigger emails based on the date of the subscriber’s birthday or when the subscriber first signed up. Send a special offer to thank them for their loyalty. These emails typically have a high click-through rate because when you reference someone’s birthday or anniversary date it will catch their eye and intrigue them to see what the email is all about.

Whichever automated email you decide to use, can easily be set up from virtually any email marketing software provider such as Mailchimp, Active Campaign, or virtually any solution that you can find these days.

 

automationKalo Yankulov, Encharge

Apart from the typical email marketing campaigns and email follow-ups, business owners that sell B2B should look into automating their lead qualification process. 

If you are not familiar, lead qualification is the process of evaluating potential customers based on their probability of converting. The goal is to minimize time with leads that are not a good fit for your business or whose buying temperature is too low and focus your efforts on hot leads.

You don’t need a fancy enterprise tool to do this. You can use a marketing automation platform like Encharge to qualify and segment your leads based on their form responses, actions on the website, and other data like country, location, etc. This process can be automated by building a flow that automatically scores good fit customers. For instance, if a lead indicates that their budget is over $10,000, you can increase their lead score by 10. Once they reach a lead score threshold, good fit customers can be automatically added as contacts or deals in your CRM. That way, you can follow up and allocate your sales efforts to the right people.

 

automationMiruna Dragomir, Planable

Digital marketers are spoilt for choice when it comes to automation tools. My team and I use at least 15 tools on a daily basis. My top pick has to be content marketing automation which involves content creation and social media. Social media creation, planning, collaboration and scheduling has to happen in the same place for us. Since that software is also our business, we use it at all times. It’s important for us to nurture collaboration and have the peace of mind that every social media post looks pixel-perfect when it goes live. And we want to do that as efficiently as possible. We’ve sworn off spreadsheets, email threads, and Google Drive images for social media management. We’d rather keep those for what they were intended: analytics and reporting.

Besides social media, we automate project management as much as possible. We use Notion for company wiki, OKRs, and project planning — Sunsama for task management, and we integrate the two. That’s one of our core principles when it comes to automation: integrate and connect the software that we use. No copy-pasting. Ever.

 

Jonathan Aufray, Growth Hackers

Email marketing is known as the digital marketing channel with the highest ROI. Pretty much anyone in business check their emails on a daily basis so why don’t you leverage this by sending automated regular emails to your prospects and leads? As soon as you have email subscribers, you need to prepare a sequence of emails that will be sent automatically. Don’t be too salesy though. Provide value first by giving them tips, industry trends, insightful content, etc. Once you’ve provided enough free content, it’s find to send a commercial/transactional email.

 

Rakesh Kumar Sharma, Scalefusion MDM

Onboarding Processes for New Customers:

Most businesses perform routine tasks in onboarding each new customer, so since these tasks are repetitive, it makes them easy to automate!

By automating your small business onboarding process, you will be able to:

  1. Enhance the buying experience for your customers.
  2. Second, make it possible for new customers to sign up for your product or service.
  3. Lastly, you can spend more time engaging, educating, and delighting new buyers.

Tips for Automating Your New Customer Onboarding Experience:

  1. Create a pre-built campaign template.
  2. Handle the transactional stuff automatically.
  3. Use tags to segment your customers.
  4. Use different email accounts to send emails.

Customer onboarding automation is crucial to building a successful business.

 

automationChris Makara, Bulkly

For me, all business owners should be using social media automation in their business. While there are quite a few benefits of using this type of automation in their workflows, perhaps the biggest is the time that you save once it is implemented. Without social media automation, business owners waste quite a bit of time sourcing, creating and scheduling status updates across various social media platforms. This can easily add up to several hours each and every week.

However, there are many business owners who are now automating this entire process with automation tools like Bulkly. By leveraging a tool like this, it allows them win back their time so that they can focus on more important things – like running their business.

 

automationOksana Chyketa, Newoldstamp

When it comes to email marketing, I believe that the entire process has to be automated. And at the same time, it’s impossible to venture into email marketing without considering personalization. Personalization includes collecting data on prospects, creating their profiles, and then segmenting lists to send more relevant messages to different subscriber groups. Thus, even when using an email template, the emails won’t look as robotic, when some personalization principles have been incorporated.

When it comes to personalizing my messages, I use Personalization Tags extensively – name, subject line, website name, link, etc., depending on the outreach campaign I work on. We use the Snov.io tool to automate this process.

And of course, adding an email signature to all of my emails is a must-have. Email signatures give this personal touch to the emails and influence the first impression a prospect gets about our company. With Newoldstamp I can automate this part as well – my email signature always looks professional and what’s more, I can track the impressions and clicks in the built-in analytics.

 

automationSantiago Safdie, InvGate 

Hubspot is our main source of automation, and the reason behind that is that it allows us to automate not only marketing but also sales.

We use it to automate blog post publications, email nurturing campaigns, workflows, customer service surveys, and even social media and ads.

It’s a great one-stop-shop that allows the whole team to have a clear view of the work pipeline, statistics, and performance of each area. Plus, it makes analysis and reporting simpler for me.

 

Mark Ankucic, Sked Social

Clearbit data capture to slack – gives you a crystal clear look into what businesses are hitting your website.

 

 

automationMykola Haichenko, Visme

For outreach specialists like me, email automation is the cornerstone of everyday work.

If I had to send each email manually, I’d miss all the deadlines imaginable. But tools like Respona let me automate the entire sending process and do it without compromising on the quality.

They leave no trace of automated mass outreach.

With a few clicks, I can personalize each email in my bulk campaigns by adding the recipient’s name, organization, post title, pretty much anything. In the end, an email feels like it was sent to one person, not hundreds.

But while it’s possible to automate the technical part, there’s still one thing that remains unautomatable – the message you’re going to convey.

Let’s take follow-ups as an example.

You can’t insert a generic portion of text like “just bumping this to the top of your inbox,” hit “Send,” and expect lots of replies. You’ll need to be more creative than that.

Try to find your prospects’ common pain point and put emphasis on it a follow-up.

What works for me is mentioning that their competitors have already done what I ask them for. By ignoring or rejecting my pitch, they’ll basically lose to their competitors on my playing field. Such a delicate hint helps me increase my response rates by around 30%.

The bottom line is email automation works with a thought-out message only, not on its own.

 

Tenny Jesse, Pearl Lemon

Chatbots are the primary point of contact on all of our websites; when we are not available to chat (rare, as we are available 24/7), or if we are moving the conversation forward, we ask for visitor emails and add them to our email marketing funnels, which educates users about marketing tips, trends, and services we offer, creating value for the visitors and growing our email lists to market our SaaS products and warm up leads. 

We use Zapier to connect Drift, Google Sheet, Clearout, and Lemlist – whenever an email is collected or a new lead is created on Drift, the automation triggers and sends emails to a Google Sheet, where Clearout validates the emails and sends safe to send emails to an email marketing funnel.

 

automationSamir Sampat, Smith.ai

Setting up marketing automation helps your business optimize its brand presence across every channel your customers engage in, allowing your sales team to focus its efforts where there’s the most likelihood of conversion.

In general, B2B marketing automation will follow the same general structure:

Step 1: Build a list of potential customers to target.

Step 2: Execute an automated campaign.

Step 3: Measure how your potential customers react to the campaign.

Step 4: Group your customers by their reactions.

Step 5: Send qualified leads directly to sales and route warm leads to a nurturing cycle.

Step 6: Monitor performance and redirect warm leads to sales as soon as they become qualified leads.

B2B marketing automation is usually done through software, but outsourcing some or all of your sales cycle is also a great strategy to eliminate repetitive tasks so your sales team can focus on closing deals.

9 B2B marketing automation strategies to implement today

If you’re wondering where to start when it comes to B2B marketing automation, these nine strategies make great first steps.

  1. Page-based triggers

Identify key behaviors leads engage in before making a purchase. Maybe that’s visiting your pricing page, signing up for gated content, or interacting with your live chat feature. Whenever a prospect engages in that behavior, automate a follow-up so you can start nurturing that lead right away.

  1. Educational content for new clients

If every onboarding process is generally the same, automate sending educational content to clients after they sign up for your service. Craft this content based on FAQ your customer service team usually fields. Depending on the preferences of your clients, send this information immediately after sign-up, or use an email drip campaign to avoid overwhelming them.

  1. Lead nurturing

B2B marketing automation is perfect for lead nurturing. Share educational information with your leads through a newsletter or other email sequences to showcase your place as a thought leader in the industry.

  1. Lead segmentation

As you gather data about potential leads, automatically segment them into different email lists based on the type of activity, their level of engagement, location, and other factors. This time-saving step will allow you to level up your lead nurturing program so each segment is personalized.

  1. Lead qualification

Many marketing automation softwares will qualify leads based on the parameters you set. Each behavior is assigned a point value, and when points reach a certain threshold indicating they are close to making a purchase, you can automatically transfer the lead to a different email list or send their name and contact information to a sales representative for follow-up.

  1. Data collection and maintenance

Studies show marketers spend 16 hours a week on repetitive tasks like exporting, importing, and sorting data from a CRM program into an email service provider. Automate that process so your marketers and salespeople can focus on conversions instead. The easiest way to do this is to ensure all your software partners are compatible.

  1. Form submissions

If you’re new to marketing automation, this is one of the easiest places to start. For any forms you have on your website, automate what happens after the lead completes it. Send it to the right point of contact within the company, and send an email to the lead letting them know when to expect a response. You can even set up your automation to initiate outbound call backs.

  1. Live chat

Seventy-six percent of millennials suffer from phone anxiety, so chatbots have become an increasingly popular way to interact with these clients. In fact, 42% of customers opt to use a chatbot when they need customer service. The chatbot can be automated to direct certain queries to a live chat feature to ensure better customer service.

  1. Social media

Marketing automation services can post content, like content from specific feeds, and even thank followers for following. When done right, your followers won’t even notice some of your feed is automated. You can also outsource your Facebook messages so your salespeople don’t have to deal with cold leads.

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How To Market Your Printing Business On Instagram

printing business

The printing business is visual in nature. You can’t market it online without publishing quality images, videos, animations, and other multimedia content that attract potential customers. When it comes to promoting it, one of the best social media platforms for the job would be Instagram. 

Instagram allows businesses to share images, short clips, animations, and other visual content. On top of that, this social media app is home to almost a billion active users. For this reason, many businesses use it as a powerful weapon.

Also, you may consider working with design products that may help you sell more. See more options that would provide high-quality designs and services for you to effectively market through IG. 

However, establishing your presence on the platform may not be as easy as it seems, considering its algorithm and intense competition. Therefore, it’s important to know the following techniques below to help you market your printing business on Instagram. 

Optimize Your Instagram Business Account

When promoting a business on Instagram, creating a business account is crucial. However, that’s not enough to keep the customers and audiences coming. You need to optimize it to help people smoothly find specific information.

On top of that, it’s important to understand that your profile should only contain relevant content about your company. It should not promote you or anything that has nothing to do with your printing business.

Here are some tips for optimizing your Instagram business account:

  • Include Your Website Link

It’s a good strategy to include working and clickable links under the account name and description. Adding links to your Instagram profile will help boost your traffic and increase sales opportunities. Furthermore, always ensure that your landing page points directly to what leads would want to see, such as your product catalog, discounts, and design gallery.

  • Use A Relevant Name And Photo

Using a relevant name and profile image will help people identify and recognize your business once they see it. Also, it’d be best to be as consistent as possible across other social media platforms. Additionally, make sure that your name and image remain professional at all times.

  • Create An Interesting Bio

Your bio is the first thing people see when they visit your profile. So, it’s important to keep it informative to grab the attention and interest of your visitors. This is your opportunity to convince people to follow you and eventually purchase your products and services. You may also include relevant keywords about your business, hashtags, and emojis to keep it engaging.

Produce Amazing Content

The journey to using Instagram for business purposes starts with creative and eye-catching content. It should communicate and interact with your audience even without them reading the caption. The brain usually processes visual content anyway. In fact, images are more quickly processed by the brain.

Therefore, it’s crucial to produce content that will not annoy or irritate visually. If you don’t know where to start, you might want to consider the following tips below:

printing business

  • Take A Look At Your Competitors

Analyzing the activities of your competitors, especially those with a huge following, may help you create engaging content that drives engagement and boosts positive impressions. You may copy their content strategy to steal followers and make them yours. 

  • Avoid Hard Selling

Instagram users hate content that shows direct intent to sell a product. Make sure that your images and videos speak for themselves without telling your audience how great your products or services are. This is also a good tactic to build trust and show your viewers how reliable you are.

  • Optimize Image Size

Make sure that your images are professionally sized and cropped to avoid blurry and pixelated content, especially when zoomed in. In addition, it’d be best to consider square images and try to crop out parts that have nothing to do with the content. 

Furthermore, one way to ensure high-quality photos is to double their image resolution. So, for instance, you may use a 1224×1224 resolution for a 612×612 frame.

Take Advantage Of Instagram Features

Through a decade of service, Instagram continues to evolve and release significant updates from time to time. These internal upgrades have brought many features that make Instagram a one-stop app containing everything you need to market your printing business effectively.

Here are some business-worthy Instagram features you might need to utilize:

  • Instagram Stories

Instagram Stories allows everyone to share images and short clips that last for 24 hours. After the time limit, stories will be gone and archived. When publishing stories, avoid plain and lifeless content. Instead, add emojis, stickers, GIFs, animations, and product tags to entertain and make them more engaging.

  • IGTV

IGTV allows people to publish long videos and shows to promote their brand. This is extremely popular with influencers who want to engage more with their followers. You can publish behind-the-scenes content or anything that captures your audience’s attention. Also, it doesn’t have to be professionally edited. As a matter of fact, more people are attracted to content that looks natural.

  • Instagram Reels

The Instagram Reels feature is similar to Stories. It allows people to create short and engaging video clips that help bring their ideas to life. But unlike Stories, it has no 24-hour time limit and can be viewed and revisited on the profile. You can use it to highlight product benefits or new product teaser trailers.

  • Instagram Shopping

Instagram Shopping is one of the latest features that help your audience to purchase your products or services from your images and videos. You may add shopping tags on content that features your product. These tags present the product name and prices to inform your audience. This feature provides your business with a storefront for people to know more about your products.

Final Words

Instagram is an effective and powerful social media app that’ll help you take your printing business to the next level. However, establishing brand authority and awareness on the platform may not be that easy, especially now that the competition is rising. 

Fortunately, there are smart techniques that’ll guide you through marketing your business on Instagram. These include optimizing your business account, creating engaging content, and taking advantage of its in-app features.

Following these strategies will help you build a stronghold that opens tons of sales opportunities for your business to grow and prosper.

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