8 Strategies to Promote Positive Customer Reviews For Your Business
Positive customer reviews are a very important aspect to your business. Gone are the days when a catchy advertisement run across all available media platforms would direct all of the potential customers to your business. With time, trust issues have intensified quite a bit.
Today, most of your customers would go with a recommendation given by a friend or acquaintance rather than trusting the work of your sales department. They would rather trust a user’s review in the comment section than your promises and guarantees given in the description. Individual reviews feel much more relatable to them than anything else.
Naturally, the wisest strategy to operate under such circumstances is none other than generating maximum possible customer reviews. But then again, the goal isn’t as easy to achieve as it sounds.
Let us acquaint you with a few tried and tested strategies to promote positive customer reviews for your brand or business.
1. Develop customer-friendly strategies
Positive or negative-your customers won’t ever leave a review until they feel welcomed to do so. As per the latest product management trends, you need to optimize the company’s strategies and policies so that they revolve around customers. Take the first step in genuinely connecting with them!
Create an online webpage and make it user-friendly, which will serve as a quick DIY reviewing portal. You won’t have to make calls, get them to fill survey forms, or anything.
After purchase, they can review the products directly on the website instead of contacting the company. Personalizing customer service is another efficient customer-centric strategy.
In it, customers will receive custom and tailor-made solutions to their problems. Consequently, they will feel more connected to the store and would be willing to offer positive reviews.
2. Have frequent discount campaigns
Well, one quick way to urge your clientele to leave a review is to offer a gift in return. Perhaps, you can offer a discount coupon or code. It will compel the buyers and users to leave a review, and most likely, a positive review.
In case your brand is tight on budget and cannot afford to give out discount coupons to every user that leaves a review, then we suggest you consider a lucky draw. Offer a free entry to the lucky draw to those who leave a review. However, make sure that the prize of the lucky draw is inviting enough. If it isn’t, users might as well skip it. If you have a business that sells ergonomic furniture for WFH lifestyle, you could offer work from home accessories instead of discount coupons.
Also, if you run frequent discount campaigns now and then (without asking for the review), your clientele will most likely drop positive reviews. Who doesn’t appreciate getting more for less?
3. Provides spaces for customer reviews
Your website will only serve to be helpful in drawing clients until they know you and search you up. But, what about all those potential clients who do not know you?
First things first, you should create business pages on different third-party platforms. Studies show that consumers trust Yelp and Facebook quite a lot when it comes to brand reviews. You can enable your customers and potential clients to give reviews on these platforms by creating your business pages.
Build a new page or claim a business; the selection depends on you. As a seller, you can establish a presence in e-commerce stores like Amazon and eBay.
Once you start receiving positive reviews on these platforms, you can feature them on your website and social media handles too. For your ease, you can use customer feedback software. This will help you collect and analyze your overall customer feedback seamlessly.
4. Build trust
When a user reads a positive review of a particular product, he may feel encouraged to buy it. However, if he scrolls down and reads a list of only-positive reviews, clouds of doubts may surround the reader. Ornate compliments will only further intensify these doubts. Thus, shaking your potential buyer’s trust in the authenticity of your brand.
For that very reason, businesses need to share both positive and negative reviews of their customers. Share them just as is and refrain from editing. Doing so will have your audience perceive your honest and dedicated intentions.
5. Show your appreciation for customer reviews
Reciprocation in all matters is of immense importance. Your customers will only feel motivated and encouraged to provide reviews when they know the value of it.
As a business, you should make your audience and potential clients aware of the importance of review-giving. Appreciate your clients giving reviews through visual content. You can use social media tools, like Instagram and Facebook, to share encouraging infographics and posts.
For loyal customers, you can provide a special discount or send promotional products. Post about these online so that other customers feel motivated about expressing their thoughts.
6. Get to know your audience
When your clients pay a visit, be it in your virtual store or physical store, make sure that you get to know them a little more than just knowing what they need from you. Request for their email address so that you shall maintain frequent contact with them and keep them updated on the latest arrivals and trends.
We understand collecting so many emails can be rather hectic. Whether you do it digitally or manually, the struggle is more or less the same. Hence, for your convenience, you can make use of checklist software. It will serve as a tool and organize the process to make it easier for execution.
7. Host events
Another amazing way to get positive client reviews is to host events. You can come up with different events on your own or collaborate with other brands. For example, if you are a food brand, you can host a food festival in collaboration with ingredient manufacturing companies.
In these events, your customers and interested people can learn more about your business. You can organize various activities so that you can connect to your audience on a more personal level.
You can even offer samples to the audience, and ask for reviews directly. Hence, you can get lots of positive reviews to feature on your web page.
8. Focus on packaging
Customers simply love it when the packaging of the product is good. It is the extra cherry on the top that they do not expect, and can help you increase chances of positive reviews. You can make a unique and aesthetic packaging that comes with a card or something extra.
Conclusion on customer reviews
Now, of course, you can experiment further with these strategies. And devise a custom one. In actuality, it always works best this way. Begin working with any of these general strategies and add elements of yours along the way. Doing so will help you get to a strategy that yields the maximum possible results for you. Good luck!
How you approach your online marketing is one of the most important decisions you will make. You may perform your marketing in-house or hire a marketing firm to do it for you. A web-based digital marketing business with experience in everything from websites to social media and online advertising will be required. The goal of digital marketing is to boost sales through promoting the company, brand, and developing consumer loyalty. This is accomplished by the application of quantitative, targeted, and interactive digital technologies.
A digital marketing arena is made up of a variety of marketing components that are all gathered under one roof. SEO, social networking, pay-per-click advertisements (PPC), website design, content, and data reporting are some of these aspects .A digital marketing firm gives you the option of outsourcing all of your internet marketing tasks to one organization. Digital marketing has the ability to expand your business more quickly than most other marketing methods. You can get your campaigns up and going quickly by hiring a digital marketing agency. You would not have to deal with a steep learning curve or building a team. Within weeks of establishing a plan, you can see your campaigns live.
The five reasons to hire a digital marketing agency are as follows:
1. Enhancing your Marketing Strategy
If you are sure in the value your company offers but are having trouble reaching more individuals who may benefit from it, it is time to reconsider your marketing plan. Working with a marketing firm will provide you with experienced advice so that you may build a solid foundation for anything marketing-related. This might entail producing new marketing materials to give your company a more uniform appearance and feel, or it could entail utilizing new platforms to reach a larger audience. In any case, it depends on the type of business you have, therefore it is better to go to a marketing firm to figure out what your company actually requires.
2.Focus on your Business with Online Marketing
There is a reason why the world’s most well-known businesses outsource their marketing. Apple, Google, have all been known to use marketing companies. However, the most of us entrepreneurs do not manage global demands; instead, we run small to medium-sized enterprises that may be local, national, or even worldwide in scope. The important element to remember is that the world’s top brands keep focused on their company and outsource their marketing to experts that provide results. Because marketing is such a vast field, even companies specialize in areas like SEO, social media, video, paid advertising, and conventional marketing. It is an important to note that not all digital marketing strategies will work for you. Some may have unfavorable consequences, while others may be quite beneficial. A qualified business will make great recommendations regarding which techniques will produce the finest results. They will provide a new perspective to some of the earlier work your team has done. They will evaluate your marketing efforts and come up with fresh ideas based on consumer feedback. When it comes to social media marketing, for example, a digital marketing agency may assist you in determining where your target audience is most active. They will figure out which kind of material appeal to them the most, as well as how they share and consume it. This will make your social media marketing more efficient.
3. Shortens the Expenses
When considering whether or not to engage a digital marketing agency, many companies compare the cost of running an in-house operation versus the cost of hiring one. You will be surprised to learn that using an agency saves you money in the long run. You would not have to pay payroll taxes because agencies work as independent contractors. You also save money on benefits, health care, and wages, which are all ongoing expenditures of employing full-time staff. Some of the tools you will need to conduct the campaigns may need a large one-time fee or recurring subscriptions. You would not have to invest any money on digital marketing tools because most respectable companies already have them.
4. Scalable Service
The scalability of a digital marketing agency makes it your greatest option for online growth. In most cases, you will need to grow your team size if your company’s needs change or you want to try something new. This means that your business will demand additional resources to maintain and fuel its growth. With a marketing agency, this is not the case. There will be no need to increase your present staff because there would be no limitations. As your firm expands, a reputable corporation will typically accommodate your demands. Depending on the size of your organization, they provide a choice of plans and packages to select from. It is an ideal to work with a scalable and adaptable firm, especially if you are targeting a new market.
5. Selection of Agency for your Online Marketing
Before you go looking for a marketing firm to collaborate with, you might want to put your brakes on. There are a lot of agencies out their like digital marketing agency in Cairo, but not all of them will deliver what they promise. Choose the appropriate business since digital marketing is a lengthy and ongoing process. Avoid firms who guarantee immediate or rapid results. Before making a selection, find out what a company’s primary limits and specializations are. Allow them to tell you about the main industries they cover, as well as some of the tools and strategies they employ. You can request reports on their previous and current projects if necessary to assess their performance. Determine the agency’s web assets’ online performance as well. Their search engine ranking contributes to the strengthening of your relationship with them. Don’t forget to double-check their industry experience. For most small businesses, hiring digital marketing experts at the outset of a campaign is just not an option. This is a lengthy procedure that needs careful consideration. Furthermore, your employees may take a long time to master all internet marketing methods, such as SEO and social media marketing.
Have you been seeing a steady stream of website traffic, but you’re not getting as many sales as you would like? It can be frustrating, especially when you don’t understand what it is that you’re doing wrong. Thankfully, there is a way that you can readjust your strategy with some careful SEO techniques.
Utah SEO can help you develop a strategy to manage your company’s online efforts and start to see those visits turn to revenue. With a few adjustments, you can capture the interest of your local community and beyond.
Seven Ways to Turn Website Traffic Into Sales
Create an Email List to Help With Website Traffic
Your customers like to know what’s going on with your business and are informed of any new products or improvements that have been made. An email list is a perfect way to keep in touch with them. You can provide details about your company and slowly build up trust by showing them what your values and mission are. Customers appreciate having some personal details and inside information on the workings of your company.
Once you have started to generate some interest and shown the appeal of what you offer, you can start to send out a sales pitch with your emails that encourages your audience to make a purchase. Include a discount or special rate for even more interest and incentive to buy from you.
Have a Consistent Online Presence
Content and visibility are key factors in gaining enough enthusiasm to turn those site views into sales. If you don’t already have a strong online presence, then you should start to join social media and other sites to interact with your target customer demographic. Even local buyers get a lot of their information online, so this is not a step that you want to skip over.
Keep your content updated and fresh. One great blog post is not enough. It may capture the interest of a few people, but that will start to fade if you don’t follow up with regular updates and new ideas. Try to focus on content that shows how your products will solve a problem or provide value.
Have conversations with other businesses and individuals on social media. Comment on current events and show how your company plays a relevant role in today’s market. You can advertise deals that you have going on, or even drive up some interest for a cause that is close to your heart and that your company supports. Showing that your business has heart and cares is a great way to break out of the stuffy business-only content that can quickly get stale and boring.
Track Your Website Traffic Origins
There are all kinds of algorithms and apps available that will help you track the source of the clicks your website gets. When you can see which ads and outside sources are most effective at drawing people to your website, you can refocus your efforts by updating your ad campaign and showcasing your products that would be most appealing for this group.
If you have low views from some surprising sources, then you may want to get some outside opinions on where your advertising or content fell flat. Ask friends, employees, or even a customer panel for their insights and criticisms. If you’re a local business in Melbourne, for example, you’ll need to focus on targeting your market through local SEO. Tapping the help of Online Marketing Gurus, trusted SEO experts, can be beneficial to converting your site traffic into sales.
Consider Tiered Offerings
Not every person that visits your website will be ready to make a purchase. They may need some convincing or be unsure if your product is the correct one for them. This is why it’s a fantastic idea to encourage different types of purchases.
For those customers who are undecided or perhaps just getting started with a project or business, have some low-cost options available. This gives them the opportunity to get the feel of your products and how your company works. Others could be further along in their plans and ready for a larger investment. Always show your prices clearly so your customers can make an informed decision. If possible, organize your content in a progressive way so potential buyers can see how each step up in cost offers greater value to them.
Offer a Guarantee To Improve Your Website Traffic
No one wants to lose out on a large sum of money. Some of the people that stop by your site may be interested in buying from you, but nervous about the cost investment if it turns out not to work for them. Alleviate their fears and show your awesome customer service with a guarantee. Remove the risk by offering a full refund if the purchase does not meet their expectations or needs.
It’s also a wonderful idea to list your credentials and experience so any wavering customer will be confident that you have quality products and they can trust your company.
Tweak Your Content
If you are getting quite a lot of website hits, but not so many sales, take a closer look at your content. Is it grabbing the attention of the viewer? If someone clicks on your site but is uninspired by what they see, they will leave before they even get close to buying anything.
Make sure that your information is clear and that you provide plenty of details. Keep your tone friendly and consistent. Consider the visual appeal and organization of your site. Is it organized? Your content should be easy to understand and not overcrowded. Divide it into sections that are labeled and simple to navigate to. You may even want to add some helpful features like an online chat option so customers can get immediate answers to their questions.
Deliver Greater Value To Improve Your Website Traffic
Another tip to increasing your sales revenue is to provide more value. Perhaps a potential customer is on the fence about whether or not to make a purchase. If they see that you offer a mini online course or free trial they may be more willing to take the plunge and complete the purchase. You can also provide some instruction videos and demonstrations for your products and services. These are fantastic ways to let your viewers see your product in action and build up interest.
With a smart SEO strategy, you can start to see a big rise in your online sales. When you know how to interact with your customers, both past and potential, and give them what they want, you will have a much better success rate.
Consumers’ preferences and behavior may have changed over time due to digitalization, but the fundamentals and basics of making your business thrive still matters. Live demos can be an essential factor in regards to your success as a small business owner.
Even though customers’ shopping experience and purchasing behavior are now mainly shaped by digital marketing, it is worth noting that physical stores are still on top of every shoppers’ preference list when it comes to flexibility and convenience. Online shopping may have taken the world by storm, but customers still rely on hands-on engagement with products found inside a store.
How Live Demos Can Increase Sales For Your Small Business
So with that said, we have created this guide to help you launch successfulin-store demos for your small business.
Understand your customers’ behavior with live demos
Research published byIBM pointed out that 71 percent of the people they surveyed often shop in micro-moments. This means that shoppers go to the store and purchase goods/services in-between errands. Basically, they are shopping “in the background” while doing other tasks.
For a small business owner, these types of insights are crucial because it tells you how a potential buyer actually ends up buying your products. On top of that, it would even give your marketing strategy some semblance and clearer direction.
Take, for example, your in-store demos strategy. If you have this type of insight and you know that your usual customers just shop in the background, then your sales pitch and demos should be short and concise. This way, you would not take up too much of their time and they would not be discouraged to come back to your store again.
So before you start writing your sales pitch script and organizing your live demos, you should at least know and understand your customers’ behavior first.
In-store feel to rival the digital experience
Consumers have become smarter and they are more likely to shop online these days. So in order to catch their attention and make them more curious about your store or products, then you should bring something new to the table, something that is not found on any digital site, and something that is unique only to your store.
For small businesses, doing this is not that difficult. It is common knowledge that small local stores are a sanctuary for niche and specialty products. Oftentimes, products found in local stores are so unique you cannot even find them in big grocers or outlets.
With that said, you should capitalize on your unique products and use this as your leverage every time you do live demos. Keep in mind that your customers may not know that your products are only available in your store, so you have to explicitly tell them this whenever you do your sales pitch or live demos.
And to have that in-store feel to rival the digital experience, it is also a great idea to offer discounts, vouchers, or promos only found in your physical store. This way, customers would be more inclined to visit your store.
Personalized sales pitch
Keep in mind that attendees of your live demos are already at the door of your store even before the actual demo day. They would not sign up for your live demo event if they are not interested or have no clue about your product. That’s the reason why attendees are also called “potential buyers.”
They clearly know about your brand or products already. The only thing that you need to do is to convince them to spend their money to buy it.
In this situation, the best route is to try and establish a personal connection with them during the live demo. This way, you would know what they are specifically looking for in a product. Doing this allows you to highlight how your product is the exact thing they are looking for or how your product can perfectly solve their unique problem.
Given that improvisation during the actual demo day might be difficult for newcomers like you in the industry, it would not hurt to hire extra help from an event staffing agency. In fact, doing this can lighten the workload and you can even learn a thing or two from them. Once you fully get the hang of it, you can organize and prepare your own sales script for your other succeeding live demos.
Transform to Thrive by using live demos
One of the reasons why some live demos often fail is because they do not adapt to their customer’s needs and preferences. Remember that following trends and understanding the changes in your customers’ behavior is one of the keys to retaining them as loyal customers.
Nowadays, live demos do not always have to be physical and face-to-face. Even small local businesses are starting to adapt to the tech-savvy generation of consumers and are now holding live demos via Zoom, Skype, Meet, and many more. On top of that, in-store experience has a whole lot of other new meanings these days as well. There are now things like in-store app navigation, in-store digital display, and many more.
So to keep up with the times, it would be in your best interest to listen to your customers’ suggestions as well as make an effort to respond and meet their recommendations.
Doing all of these does not mean pooling all your resources and hiring a full-service IT and digital team to help you. Oftentimes, you can do all of these for free if you just take the time to learn and adapt to these new changes in tech and the digital world.
Conclusion
All in all, it all comes down to your research and planning process. The only way you can ever have a successful live demo is if you do your research right and plan for every possible event that may happen during the actual demo day.
Remember that a successful live demo does not have to be extravagant that it burns a hole in your pocket.
More often, a simple but well-researched and well-planned live demo is enough to do the trick. It can help you reach your target, establish a deeper connection with your customers, generate a conversation around your brand, and ultimately increase your sales.
The Most Effective Methods For Expanding Your Business Globally
Business owners have expanded their reach to other countries to gain access to several customers. Many companies are now looking internationally and opening up opportunities for consumers worldwide with an influx of different markets. Take your business global and see the prospect for any business; of course, there are many!
Some considerations need to be made before you start looking at international markets. We will look closely at the things you have to keep in mind when going into foreign territory where you don’t know both customs or legislation on the ground.
Partner With Local Experts
You need to partner with someone who can vouch for you in your new location if you are taking your business internationally but staying geographically in your home country. Since you are not fully immersed in the local environment, you will be able to provide the mentoring needed to understand the problems.
You should look for someone who not only lives and operates in the local market but who you can trust when identifying a foreign partner. It is essential that this person understands your business and represents your interests.
Chances are you will be competing with local companies that already understand customers and have determined how to market their products to them when you move your business to a new geographic marketplace. Without partnering with local experts, you can put your company at a considerable disadvantage.
Learn About the Culture to Make Your Business Global
You will interact with people of different cultural values near the territory of your business expansion at the international level. Recognizing this diversity, which can include everything from ethical differences to communication methods, is key to doing business worldwide.
For example, Japanese business culture is known to be more group-oriented, in the sense that leaders must build consensus on decisions and guide others through an acute process orientation. In comparison, Americans tend to be more individualistic and driven by competition. These communication skills may seem out of place in your particular line of business. They strongly influence how people from different cultures negotiate, make decisions, and ultimately do business with you.
Make Sure You Know Everything About The Region
You should plan a trip to visit the region on your own before deciding to take your business to the global market. Sure, expert business consultants and a Google search can tell you what you think you need to know, but there is nothing better than visiting directly to help you truly understand a new market and its values.
Think of a guide to help you navigate the area when visiting a new location (sales market). Make sure you do some preliminary research to find out how truthful the information you are getting from your focus is. The right guide will not only make you feel comfortable but also open new doors for you.
It is not enough to visit the place once. In addition to regular online checks such as video, chat messengers, and email, you should include frequent global travel in your business plan. These actions will keep you informed and help you understand what changes need to be made.
Create Marketing Strategy to Make Your Business Global
Almost 50% of companies try to market using marketing without a clear strategy. As a rule, the other half of the market that uses long-term planning is much more successful in marketing.
You can connect an end-to-end analytics service to check which advertising and online promotion channels will be most effective. The end-to-end analytics system collects all data together with CRM, advertising systems (costs, impressions, clicks), lead catchers, call tracking systems, email tracking, callback services, website builders. All information can be seen in the service interface by building reports and graphs of any complexity. The program also has ready-made integrations for downloading data from advertising systems Google AdWords, Facebook. Some find that podcasts marketing was often the most effective channel for providing the maximum value for the users. There are so many benefits of podcasts as a marketing tool; choosing an appropriate one is a win-win both for the marketer and a business.
In addition, you can include in the marketing project the qualifications of personnel working in sales and marketing. For example, for the vacancy of a sales manager (cold calls), you should not hire employees with less than two years of work experience since the first impression of a potential client about the company depends on him, which means future sales. A systematic approach to promotion allowed us to save millions of rubles on marketing, which could have been wasted blindly wasting money.
Improve Your Website When Making Your Business Global
It is good to have some initial ideas of the design and how it will function when you get started with your website. This way, when you decide on a foundation for our website, there won’t be any unwelcome surprises later down the road.
Look at the websites of competitors to get an idea of what types of things attract their customers. Also, consider which websites you find engaging or beneficial when you visit them frequently – this will provide insight into how to design your site best.
Automate The Existing Business Processes
It is essential to ensure that the processes are fine-tuned to the point that the project can work without your constant supervision for your business to grow effectively.
It is quite possible to bring it to the level of an entire franchise if you developed a transparent, debugged system. Selling a franchise is not only an instant profit but also expanding your presence in the market, increasing brand awareness – everything that ultimately helps to increase income even more.
Learn Your Target Audience and Make Competitors’ Research
Engaging campaigns and exciting brand identity are necessary for success in a new region. You have to know your audience’s wants and needs because that will help inform what products people choose when looking online or offline to achieve these goals.
The best way to create an engaging brand identity is to understand the wants and needs of potential buyers. To take your business global, you must research what people are looking for in your target region online or offline when choosing which products will most effectively target these preferences.
We have to do a little research to make our product more attractive and better than the competition. We need to find out if products similar to ours are currently being sold in this industry before us. Once we know who they are and how their current promotion methods work, we can use that information to inspire how to best promote ourselves with these same consumers based on what works best from each competitor’s strategy. Looking at goods in other online stores is a great way to get ideas for new ways shoppers can buy things from home without having them delivered.
Create Engaging Communication Strategy
The modern world has made it easier for customers to purchase products online and deliver them across borders, but this can sometimes be confusing. For example, imagine an online store owner who is targeting a foreign market. They may wonder how best to convey information about their product without having customers become discouraged or confused by the unfamiliar language.
Want to take your business global and make sure potential buyers around the world see it? Localizing one’s website will help ensure that all of them can immediately know what you offer no matter where in the world they deliver. Don’t know how to speak a foreign language yet, or struggling with a lack of materials on learning it fast online? There are plenty of excellent resources for everyone who would like to take French online lessons and improve their language skills for work purposes.
The ability to speak a foreign language is often something that employers struggle with when hiring new staff. They don’t know how much or what kind of training should be provided, and they can’t communicate directly with their employees, making it difficult to determine levels of fluency. It might make sense for them to hire an outside agency to assess the status and provide appropriate instruction where necessary.
But localizing a website and other communications is more than just translating the text content. It’s all about matching the content to the language and culture of the new market. A translation service provider must remember this when picking which translator should work on a project. Translation services resolve this by maintaining a large pool of native speakers. Language translation services allow you to be understood properly and connect strongly with your target audience.
Work on Customer Success
You have to consider that some customers are willing to pay more for a better service to take your business global and ensure high levels of customer satisfaction. Therefore, your business must provide reasonable customer satisfaction, and it is essential no matter what country they’re in. As mentioned before, if the language on the website doesn’t match their own, then there’s a good chance that these particular customers will leave without buying anything as it wasn’t convenient enough.
Once you’ve found a way to communicate with your customers, this must be done in the language they speak. Prepare email templates written in all potential languages so, if needed, messages can be sent across borders quickly and efficiently to take your business global.
Make Sure the Delivery Works Properly
US warehouse service is a great way to have your business run more efficiently. You can get the most for your cash by leveraging it and not having to deal with complaints that come from orders being late due to lost in transit concerns because they are managed just like another order would be as simple as clicking one button, imagine all of this happening without any additional costs or hassle while you sit back and enjoy.
To Sum It Up on Making Your Business Global
Thanks to globalization and online possibilities to promote such business, expanding your company’s reach and influence has never been easier. It used to be difficult for companies with a thriving local business model in one country or region to gain traction overseas without facing many challenges along the way. Nowadays, it is much simpler to take your business global as fewer obstacles can stop an international expansion from happening!
According to the Small Business Administration (SBA), in 2016, the U.S. was home to 30.7 million small businesses. Those businesses employed 59.9 million people, accounting for 47.3% of the workforce. And yet, small businesses fail.
Whether it’s a one-person show or a small company with fewer than 500 employees – you’ve got a small business. These are the lifeblood of the American economy… and yet, many small businesses don’t even make it past their first year. About half of them fail within the first five years, and only 1/3 of them make it to the 10-year mark.
Why do small businesses fail? Many factors influence small business success, including financing, marketing, product and service offering, and target market. If one of these things is off, it can create a difficult situation for business owners.
Reasons Small Businesses Fail
Not everyone who dreams of owning their own business has the knowledge and skill it takes. But even seasoned entrepreneurs aren’t guaranteed a win.
No Clear Business Plan
When you get excited about something, it’s easy to want to dive right in and get started. It isn’t simple to answer the question of why small businesses fail. Unfortunately, that motivation and enthusiasm about your new business idea will only get you so far. Business owners who do not plan adequately before launching to the public will undoubtedly suffer. And that poor planning may not come back to bite you right away – but it could spell the end of your business much sooner than you’d planned.
Before you even start becoming a legal small business owner, you should first develop a business plan. No clue where to start? There are plenty of templates available to help.
Make sure you have a solid grasp of your industry and competition. For the greatest chance of success, establish a sound business model and company infrastructure before building out a single product or service.
Small business owners who do not address business needs with a plan before operations start will create unnecessary challenges. Those challenges may be overcome or they could directly cause business failure.
That said, small businesses should also take the time to regularly review the initial plan and make adjustments for the future based on changing conditions.
Lack of Funding Can be why small businesses fail
The biggest reason for business failure comes down to money. If you don’t have enough cash flow to support your business during the growth phases, you’ll eventually have to close shop.
Funding for startup companies takes many forms – from a small business loan to crowdfunding and venture capital investments. If you plan on approaching a bank to get funding for your journey as an entrepreneur, you shouldn’t skimp on business planning. Banks want to know they’ll be able to recoup their investment – and if you can’t prove how and when you’ll make money, banks won’t give it to you.
All businesses need a certain amount of cash reserves to fall back on to keep operations running while you wait for accounts receivable to come in. This won’t change as you grow. But, with the right investments and growth strategies, you’ll be able to keep enough money in the bank to keep things moving even if you hit a sales slump.
Small business owners may harm themselves with pricing. If entering a saturated market, it may be tempting to price everything low to capture the market. Doing so may get you customers, but if it means you don’t have enough revenue to generate a profit – you’re not doing yourself any favors.
Marketing Efforts Fall Short
All too often, business owners underestimate the importance of marketing initiatives. They may target the wrong customer base. They may need a bigger marketing budget to execute their marketing campaigns.
One of the most effective marketing efforts you can focus on is getting more Google My Business reviews. Data shows 97% use online media to shop locally. That means most people research your business before ever engaging with you. Your Google My Business presence works much like word of mouth. It will help your search engine optimization efforts, too.
Besides your business plan, spend some time developing a full marketing plan. Outline what you need to do and how you’ll do it. Include the money you’ll spend. Consider hiring a research firm to help ensure you’re targeting the right customers.
Inadequate Management
Another reason companies falter within the first year is that many times, the business owner is the only management staff. A business owner may have the skills to create a product or service, but could easily lack the required management skills to appropriately manage a team.
Without adequate management in place, it’s easy to mismanage crucial parts of the business – from hiring staff to marketing, or finances. A smart business owner recognizes their weaknesses and outsources those areas. Be it because they don’t have the knowledge to handle a task well or just don’t have the time to handle it correctly, effective business owners know a strong leadership team is critical to long-term business success.
Other Reasons Why Small Businesses Fail
These, of course, aren’t the only reasons a business may not make it. No one can plan for every scenario, but the more you’re aware of from the beginning, the better. Other causes include:
Unsustainable growth
Lack of data
Refusal to pivot when it makes sense (did you know that Nintendo and Twitter are only successful today because of the choice to pivot?)
Lack of understanding around today’s consumer behavior
Inventory mismanagement.
Protecting Your Small Business During its Vulnerable Time
Don’t let the fact that only 20% of businesses survive their first year scare you. It’s okay to start small and scale up. Focus more time and effort on the research and planning phases. Spend money wisely. Work with a small team of freelancers on a project basis, rather than hiring hourly employees and offering benefits from the start.
Where are you on your small business journey? What advice do you have for brand new entrepreneurs? Let us know in the comments.
Author Bio:
Lucinda Honeycutt is the Head of Content for Orbit Local. She has 13 years of experience in content creation, WordPress, and SEO. When she’s not writing, she can be found binge-watching true crime TV or listening to an audiobook.
Whether you are a small business owner or running a huge company, your business cycle starts with generating high-quality leads. That is exactly where the sales funnel starts from.
Believe it or not, ‘lead generation’ is one of the most underrated phases of your sales funnel that should actually be getting enough attention and should definitely be worked upon.
Did you know?
According to stats, an effective lead generation process can boost your revenue by 133%.
Before starting a sales journey, a business collects leads and not all those leads turn into paying customers.
Oftentimes, some leads just get associated with you to gather information or other purposes and do not continue with you in your journey. Therefore, it is essential that you get this phase of generating high-quality leads right from the beginning itself.
Since Lead Generation is an investment for your company, you should have an effective lead generation strategy in place to get the maximum number of high-quality leads and cut down on all those that may not be as relevant to your business.
How do you achieve that?
In this guide, we are going to introduce you to 8 Best Practices that you should know to generate High-Quality Leads For Your Business.
8 Best Practices to Generate High-Quality Leads For Your Business
Don’t Create Just One Buyer Persona For Your Business
Your business caters to various audiences and in order to effectively target them, you need to create an in-depth profile of these representative fictional characters. By creating more than just 1 Buyer Persona for your business, you are widening your horizons.
For example, by studying the challenges, motivations, demographic details, and habits of your customers, you can get to really know them well and can understand what platforms they may be using and the kind of content, product, or services they may be seeking out for solving their issues.
Repurpose Your Content
Creating more content can cost you more and can take up more of your time. Therefore, recycling here comes to your rescue. You may already be having a successful blog, therefore all you need to do now is to repurpose your content in the right way to target more potential customers, tweak your messages and content and analyze what content actually engages your audience.
Some of the ways you can repurpose your content are:
You can start with newsletters for audiences to sign up with you
Turn your blog posts into effective videos and podcasts
Use some of your content for Social Media Platforms
Get creative and trendy with your content that suits the customers of today. Visual graphics, videos and podcasts are just some of the new ways to grab your audience’s attention and can be really effective sources.
Use Social Media to Its Maximum Potential
Social media is a fantastic tool to generate new leads and nurture existing ones. There are numerous approaches to using social media to raise brand awareness and authority. With the current advancement in trends, you can now even engage with your leads directly through effective chatbots, where you can solve your audience’s problems almost immediately.
Look out for platforms where your target audience is the most active and make maximum use of them. For example, if your target audience is teenagers or millennials, you should be active on Instagram as it is a popular space for your target audience. You can also make use of tools like paid ads which would increase your visibility to the audience and would help you get High-Quality potential leads.
Make Use of Clear CTA’s and Contact Forms As Well When Pursuing High-Quality Leads
Your motive should be to drive your audience into taking some action. It is psychologically proven that when you are constantly telling your audience into taking some form of action such as buying your product, engaging with your email, pressing on some link, they are more inclined to do so. Therefore, having clear CTAs is extremely important in your Emails, Landing Pages, Websites, etc.
Contact forms are also a great way to catch potential leads. It is important that your contact form is clear and uncluttered with a prominent CTA button. This helps your customers to focus exactly on what they need.
Make Use of Search Engine Optimization (SEO)
One of the best ways to capture high-quality leads is by taking care of the audience that is actually searching for you and not the other way around. You always have a pool of customers that are actually searching for your products and services and this is when SEO comes into play. You need to make sure that you are appearing highly in these searches.
The closing rate of SEO leads is as high as 14.6%. Some of the ways you can appear when your audience searches for you on the search engine is by producing SEO-optimized content, creating links and backlinks, and optimizing your product pages around your persona’s needs.
Analyze Your Executions Every Now and Then
One of the ways you can improve your current performance is by analyzing your executions in your journey. When trying to figure out what works and what doesn’t, it’s critical to analyze all of your executions. This would help you make respective adjustments and improve overall performance.
Some of the key areas where you can analyze to track performance are email marketing, SEO Content Marketing, PPC outcomes, banner ads, Effectiveness of CTAs and Landing Pages, etc. This would not only help you in making adjustments but would also tell you the most effective channel for the best conversions.
Automating Your Marketing Process for High-Quality Leads
A lot of times, many high-quality leads do not get the attention they require due to the busy marketing and sales processes in the business. That’s where marketing automation saves you from losing your high-quality leads. With Marketing Automation, your workflows can be highly customized and your processes can be optimized according to your business’s needs.
Workflow automation will help you by keeping high-quality leads in the loop and by saving time when it comes to manually follow up on leads. It also aids in the tracking of your sales process by recording costs, engagement points, and other activities, which further leaves your sales and marketing managers with more time to actually build stronger relationships with the leads.
Focus on Lead Scoring in Regards to High-Quality Leads
Like we mentioned earlier, not all your leads are going to get converted to paying customers. Therefore, it is essential that you differentiate between the different types of leads that you have. These can primarily be categorized as hot and cold leads based on their scale of enthusiasm.
You need to have a system in place for grading these leads based on their engagement with your business. While some may be long or mid-term prospects, the others may be just there for the sake of it and may never even wish to buy from you. It is essential that you nurture leads accordingly.
Rank these leads and create a customized multi-layered content marketing strategy in your sales and marketing funnel based on their ranks and their needs to get nurtured. This would cut down on your efforts to market to the irrelevant leads and would help you focus on leads that can give you some return.
Conclusion
There are no hard and fast set rules of what will fetch you High Quality Leads in the Industry. There is nothing fixed in the industry that has been said to work for every business type as each business is different and has varying needs.
You can always implement tactics and see what works for your business to produce high-quality leads. These are some of the tried and tested best practices that we implemented for lead generation and helped us achieve our organizational goals.
Without further ado, go on and get started with testing a few of these for your business!
——————
Author Bio:
Sara Williams
Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.
A customer success plan defines customer success and what it looks like, as well as how you can aid customers to achieve that success. By customer success plan, we refer to a roadmap that guides the operations of customer success teams. These customer success plans ensure the right resources are being delivered to the customers to ensure they receive the desired value from consuming your product.
What’s the difference between customer success and customer service?
We must stress out that customer success isn’t the same as customer service. You’ll even see the terms “customer success,” “customer service,” or “customer support” used interchangeably, but they aren’t the same thing.
Customer success encompasses a proactive approach to making your customers successful. This is sometimes also referred to as “customer happiness.” By customer service, we refer to a more reactive approach to ensuring customer satisfaction. Customer service or customer support handles unanticipated issues or needs from customers. By being reactive, we mean the customer usually initiates customer service to interact with the service or support desk. Also, we can say that customer service is a tool to put out the fire, while customer success deals with the long-term experience that your customers have with your product.
Why should you create a customer success plan?
Customer success plans are essential, and you should have them for your business. Some benefits of customer success plans include increased trust and transparency with customers, alignment of customer objectives, reduce churn and increase recurring.
Here are the benefits created by outcome success plans:
Success plans reveal a precise alignment to customer objectives
Success plans enable everyone in the company, including the customer, to be able to view pertinent information on client goals and the overall progress of the company in attaining those goals. This allows a clear view of objectives, and from this central interface, work assignments can be given to the appropriate parties – be it the internal or customer team – ensuring that everyone is aligned to customer objectives and is doing their part to help the customer reach their goals.
Success plans help to identify recyclable processes for reliable customer outcomes
When you work from a template of actions, it is a great way to produce consistency and achieve desired outcomes. Such a template of actions can be fine tuned as you set up and use success plans. Improvisations in company actions may sometimes lead to unexpected results, and you want systems that are proven to be effective and can increase success and overall stability.
Using success plans increase trust and transparency with customers
Success plans expose the progress of the company’s product to the customers. This not only demonstrates the value of the product but also increases the trust customers have in the company, as customers can better assess the company’s methodology to see whether it aligns with their values and beliefs. Such transparency will go a long way to instill confidence and trust in the company’s products and processes, and that will keep a steady customer base for the company and products.
Success plans allow for easier Executive Stakeholder assessment
Success plans, especially when digitally represented, allow those in stakeholder meetings to visually illustrate the degree of progress customer teams ate making with each passing day. Such visualizations would help executive decisions as it points out the areas of progress that need emphasis and aspects that need greater scrutiny and adjustments for greater outcomes.
Success plans help reduce churn
Every company needs to have a steady customer base to succeed. Having high churn rates is not profitable for any business. It creates a situation similar to a leaking bucket where customers leave the businesses even as you’re trying to engage new customers. This offsets the top line customer growth as the customer base is kept either constant or decreases steadily despite efforts by the company to gain new customers.
Success plans help decrease churn, making growth much easier as it ensures customers are kept happy as they use company products. With sustained customer satisfaction, customers are less likely to churn, keeping the company on a steady growth path.
Success plans increase the likelihood of upsells and cross-sells
Success plans, by making customers happy and successfully impacting them positively, impact your business as it gives you more success increasing upsell and cross-sell opportunities. Upselling has to do with engaging customers to buy into more feature-rich and more expensive tiers. Cross-selling entails selling additional products to existing users. To be more successful with upselling and cross-selling, you need to make your customers happy and successful with your core product experience. That is the fundamental goal of your customer success plan. Once you’ve done that and achieved good results, you can include tactics in your customer success plan o move your customers towards premium tiers or additional products.
Using success plans increase recurring revenue
Happy customers mean greater revenue. Greater upsells and cross-sells mean greater revenue. Happy customers also increase company revenue by strengthening your brand and giving referrals. This spreads the words of your products without much of your effort, which will boost your customer acquisition trend, and you’d get more inbound inquiries. This goes to make the sales process much easier.
Applying success plans produces consistency of efforts in the customer lifecycle
Using a customer success roadmap ensures you always have the end goal of your customer in mind. This makes sure you don’t wander-off in your efforts towards meeting the customer’s expectations. Your efforts are, thus, kept consistent as you birth consistent results.
Every stage of the customer lifecycle should have its typical customer success goals. Plans help to make sure you’re always taking steps in the right direction through the right resources at the right time. As you apply your success plans, your efforts are tailored and kept consistent, especially on processes that yield pleasant results for the company.
Making use of success plans helps mitigate unpleasant surprises
By using a plan, you can assuredly achieve your end-goals if you tread the right path. And when any unexpected requests come from your customer, you can more accurately measure in advance whether that is achievable or not. If it’s achievable, then you would know exactly what to tweak in your success plan to meet those expectations. This keeps you out of some unpleasant surprises that come as you make unplanned decisions. A success plan keeps your decisions and actions well calculated for success and mitigates any unpleasant surprise actions.
Success plans help to save execution time
The time spent repairing always out beats the time it would indeed have taken to prepare properly, which applies to businesses. The time spent to bail yourself and the company out of a crossroad is always more than when you would have taken to prepare for such situations. Planning takes out the guesswork from the equation and produces greater efficiency as you tackle firefighting issues. Planning covers any unprecedented situations and keeps you on the offensive for any possible outcome. That saves time in executing strategies when such situations do come up, as you know exactly what to do from your plan. Success plans, thus, help to save execution time.
Success plans create better outcomes with lower operational costs
Operation time and efforts reduce considerably through the use of a customer success plan. You don’t have to spend time and money figuring and guessing what you should do next when you reach a milestone. Your customer success team would always be prepared to move on to the next stage in the customer journey as they simply follow up on the established customer success plan. This greatly reduces operational costs while still maintaining efficient and productive outcomes.
Success Plan Prerequisites
Understand the Customer’s Motivation
Before you can develop a success plan, you must understand what drives the customer’s usage of your product. This goes beyond the features they are interested in and extends to the business value you provide. This assessment should also include any potential risks or barriers, key stakeholders, and any other relevant information concerning their desire to use your products.
Prepare discovery questions to discuss with the customer to collect any missing information
When necessary, you may need to physically engage the customers with questions when you need more specific information. This could be in the form of interviews, questionnaires, polls, etc., to collect any additional information useful for success planning and developing a good relationship with the customers.
Talk with the stakeholders
When it comes to the business objectives that the customer is pursuing, all stakeholders should agree, as well as on which products and services will help them reach that goal. It is good practice to keep the scope focused on 1-3 objectives. As you close out objectives, you can restart the process to define and add new ones to your list.
You can also use questionnaires to validate your existing knowledge of the customer’s business outcomes and pain points, as well as to learn about business outcomes you don’t know yet.
For each business objective, review with the customer:
What is the objective’s priority relative to the others objectives?
Which stakeholders will benefit from this objective?
How should we prioritize efforts for your teams?
Are there any quick wins?
Key contributions & responsibilities of everyone involved
Are there deadlines for individual steps or overall completion?
Understand success plans are living documents
Sharing progress with everyone involved as time goes on is important. You should keep the Sales team and the customer up to date on where the success plan objectives and tasks stand so that they can continue working on new tasks. They’d also be able to share the progress with anyone else they think should be aware.
Change in a customer’s business and strategies is normal, so the value that they need from you will change with that. To stay up to date, you should keep public your success plan so that the customers can always have a fresh understanding of their needs. You can email a report to the customer regularly (maybe once a month or some other frequency), citing the objectives and inviting them to reply if they’re out of date.
It’s also a good practice to set aside key times when you interact with a customer that would be good opportunities to review and refresh the success plan. This could be when discussing business goals feels appropriate, with the right stakeholders at the table. A good example of such a time would be at key hand-offs between teams, EBRs, or executive check-ins.
5 Simple Steps to Creating Your Customer Success Plan
When it comes to creating a success plan, here are some quick steps that can help guide the process to ensure for your company.
Step 1: Define Expectations
You must consciously aid your customers to express their expectations from your product right from the beginning. The customer onboarding phase is a great time to discover these expectations. You could also make use of strategic discussions to unravel their expectations of your product.
Next up, you must quickly demarcate which expectations are achievable and not as soon as possible. Concomitantly, you must synthesize your expectations from the customers, e.g., quick adoption, brand advocacy, etc.
This is a logical first step. You simply can’t plan if you don’t know what your end-goal and milestones are. You must establish why your customers have subscribed to your product. What are their motivations for choosing your product? What are their pain points? What do they aim to achieve? And what does success mean for them? You must know this from the start. Never assume that you know your customer’s expectations– that’s a rookie mistake! Don’t be afraid to let them (and other stakeholders) tell you. And when they aren’t so sure of their expectations, you can always define them together.
Having established what each customer expects from your product, you can begin to segment customers and create a user persona. With these subgroups in place, you would be able to create success plans best suited to meet the specificities of each group. This stems from the notion that not all customers are the same, and they’re likely to churn of you fail to meet their needs individually. Specifically tailored success plans would be best suited to achieve this result.
Once you have defined expectations/ goals and segmented your customers, you can prioritize and address each one of them, moving ion from expectations to actual action.
Step 2: Go from expectations to action
Create processes to meet goals. Expectations are the goals you would be directing your customer success plan towards. While expectations are the “what,” you need to lay out the “how.” You must establish clear, attainable steps that you would be following towards meeting those goals. This entails figuring out what processes to put in place to ensure you meet and even exceed the customers’ expectations.
This step moves you from a theoretical framework to a practical application of your plan. No matter how exciting expectations are, they’d never materialize without an actionable step by step guide to achieving them.
Step 3: Measuring the deliverables (based on the goals)
While customer goals and expectations can vary, they would always reflect improving the business. You should also note that each expectation has a metric that can be measured and followed up to see whether it is being attained or not. This would help you monitor customer health and identify red flags that may need to be addressed.
It is also important to note that for every expectation of the customer, there should be a specific individual responsible for that expectation. For example, if your customer expects optimal value from your product, then you should have someone assigned who’d measure whether the customer is getting the best value from your product. Such measurements could take the form of quarterly business reviews.
Having measurable and actionable objectives is important. If you have a company objective to maximizes customer value intruder to achieve negative churn in the business, for example, then a measurable and actionable way to achieve this could be to ensure that averagely 50% of customers who renew their commitment to the company over six months have an agreed upon and well-discussed success plan!
Step 4: Strategy and tactics
Having set every groundwork down, it’s time to draw up the success plan so that you can start measuring and tracking success and results. And you dint need to be overly complicated with this; a simple spreadsheet can get the job done.
Having established the detailed plan, you must consider the following:
Define your timelines and stick to them
Make sure responsibilities are assigned to the relevant individuals
Be flexible enough, but always stick to the plan
Use metrics to measure the progress
To measure the progress of each point of the customer success plan, make use of measurable metrics. You should, therefore, have a predefined metric for each stage of the success plan to help you determine the efficacy of your processes.
Assign employees and schedules for each stage
To ensure the successful execution of the success plan, you should have a person responsible for execution at each stage of the success plan. They should ensure the goal of their respective stage is closely monitor and met satisfactorily. They should also measure the data for their respective stage and cross-reference with the predefined ideal metrics.
Schedules for stages of the success plan must also be followed to track the progress of tasks accurately. Any lag in executing a task on the success plan should be appropriately reported to the right quarters for corrective action to be taken.
Having established a great plan, it’s time to implement it! The implementation process can/ should involve:
Regular Business Reviews (quarterly or each semester)
Regular check-in meetings
Communication and feedback systems
You can also use customer success platforms and digital tools to keep you on track with your success plan.
A few mistakes to avoid when creating and implementing a success plan
It is entirely normal to ace challenges while executing a plan, which isn’t different from success plans. While you can’t always address all the challenges that come with developing an implementing a success plan, there are some key mistakes you can avoid to ensure your success plan follows a less hurdled development and implementation.
Not considering customer’s inputs into the success plan
No matter how thorough and fail-proof you think your success plan is, it would never really get the results you intend if you forgot or neglected the customers’ input into it. The first step to setting up a success plan is considering customer goals. You shouldn’t just assume their expectations. Consider customer reviews and expectations into your success plan if you intend it to succeed.
Don’t be too ambitious in your success plan
When creating a success plan, don’t over deliver. Ambitious goals may be hard to achieve and end up being a failure. Make sure your set goals are realistic and achievable. You should have achievable goals that aren’t so magnificent to set out lofty objectives you cannot attain.
Using vanity metrics to measure fruition of success plans
Measurement of the attainment of goals of your success plan is important. You must have metrics to measure your progress as you implement your customer success plan. But making use of vanity metrics to measure your efforts is just as bad as not measuring at all. Such metrics can be misguiding and can even give a false sense of achievement. So, be careful when picking out the metrics for measuring the achievement of the success plan.
Lack of improvisation
A plan exists as a set of guidelines to execute when all things are in order and place. But sometimes, when surprises occur, you need to improvise and re-prioritize your actions to get quick solutions to these impromptu situations. A plan is a guide, but there should always be room for improvement and quick improvisations.
To wrap things up
Success plans are important for the progress of the business, as it gives a picture of what success is, with a practical step-wise approach to achieving such success. These plans synthesize the expectations of the customers and executives of the business into an actionable and achievable set of actions towards business success. By steadily following up on your success plan, you can better identify how and when to engage with customers, mitigate chances of churn, and actively (and proactively) work towards achieving the goals and objectives of the business. This keeps your eyes on the prize at all times and sets you on the path to business success. Check out this article about becoming a successful business owner.
Brand identity plays a crucial role in the growth and retention of the customer base. It is defined as the perception of a person about the brand. To launch your product in the market, you must first develop a brand identity. People often think the brand identity and branding are similar; that is not the case in reality.
Branding is actually done to create a strong brand identity among the masses. So you can establish a brand identity after doing effective branding campaigns for your product. Various components constitute to develop a brand identity that includes the visual look of the brand, brand voice, brand values, brand personality, and brand message, most importantly. To create a lasting brand identity, all these components must be present in a product.
Questions to Ask to Develop Your Brand Identity
While developing a brand identity, there are a set of questions that you must ask. Here we shall discuss a few of the questions that must be taken into account.
Who will be your ideal customer?
It is important first to identify the ideal customer for your brand. Determine the customer’s priorities that whether he/she wants an economical cost of the product or their focus is a high-quality product. Identify all the concerns of your ideal customer and then design a brand identity of your product.
Is your brand is solving a problem?
It is a common observation that nobody buys any product without a reason. Mostly people buy certain products to solve their problems. It is recommended to bring any such product that addresses the customer’s need and instantly solves their problems. In this way, your brand will develop a relationship to the customer. Identify the issues of people and build your brand based on these problems. Your brand must offer a solution to the existing issues of people.
What will be the personality of the brand?
Like humans, brands do have a personality that leaves a lasting impact on customers. It is because of the brand personality people are able to perceive the feel of the brand. To create the personality of your brand, you may take help by identifying the personality traits of your own self. Successful brand identity is established when people are able to relate to the brand on a human level. There are various brands in the market that you must have perceived a specific tone and personality about.
Who are your competitors?
Competitors are the best learning medium for any business. It is recommended to analyze your competitors. Identify the strengths and weaknesses of their brand. Take a look at their branding strategy and opt for the ways that are good for your brand. There are all kinds of brands in the market ranging from poor to good to very good. Analyze their strategies in designing the logo, consistency, originality, and other factors across all platforms. Please pick up the good lessons and implement them in your strategy while ignoring the bad points. Do not make the mistakes that your competitors have made in and for that, you have to analyze your competitors thoroughly. In this way you shall be able to establish a strong brand identity that will stand out.
What is the feeling of your customers?
The most important aspect for any band is how their customers feel about the brand. You can analyze the emotions of your customers when they interact with your management team whether remotely or face to face. The way they talk about your brand has a lot to say about your brand identity. By careful analysis of customers’ interaction, you can develop a visual identity of your brand with a unique logo using different fonts and colors.
Is your brand unique?
While establishing a brand identity, it must be kept in mind that your brand must offer something unique that other competitors are not offering in the market. Choose a specific niche and work on that. Even if you have established similar brand that is already in the market, then bring a difference in its characteristic that must be felt by the customers. You can take inspiration from different brands that are working in order to bring uniqueness in your brand.
Has your brand built a trust factor?
It is recommended to conduct the surveys and interviews of your customers asking them the reason to choose your brand and trust it.The reason of trust on your brand will help you in establishing the brand identity. There ca be various reasons including flexibility, transparency, expertise and many more. In this way you shall be able to develop a brand identity that will appeal to the masses. For instance, Rehan Services is a plumbing services company that has built the trust among the masses because of its effective work.
What is your brand story?
There is always a brand story behind every brand. It is your job to glorify that story in the eyes of masses and make your brand a super hero. This story shall be having the reason to develop the brand or your inspiration behind creating the brand.
Author Bio:
Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs with valuable content.
There are some important reasons to get online reviews for your business. In our tech-driven world, it’s no surprise we turn to the internet for just about everything. Not only do we make countless purchases online, but we also research those purchases well before we take the plunge.
In many cases, that involves scouring the web for customer reviews. These online reviews are seen as trustworthy commentary. In fact, many people trust online reviews from complete strangers just as much as personal recommendations from someone they know! And if your business has very few or only negative reviews, you’re going to have a hard time competing. Let’s discuss why you should make online review generation a priority and how to get more customers to share their feedback on a public forum.
Without any reviews for your business, customers will have a hard time trusting you. It’s rare that someone will be willing to take a chance on a brand that doesn’t have much in the way of proven customer interaction. Your website might look great and your products or services might be top-notch. But scams are simply too prevalent in the digital age; customers want to avoid getting ripped off or having a poor customer experience. As a result, they’ll be inclined to seek out alternatives that have received some sort of online endorsement from real-life customers.
The occasional negative review may not matter too much, especially if you respond in a way that customers will like. But if you have too many of these reviews, it’ll make it much harder to build customer trust and manage your reputation online. When a business has less than three stars on a popular forum, they may struggle to compete.
Keep in mind that online reviews matter in more ways than one. They can help or hinder your online reputation, but they can also drive traffic to your website and serve as a lead generation tool. Because they’re often permanent, online reviews can help you get more out of your marketing budget (especially when compared to something like a paid ad). There are also a number of platforms you can utilize for online review generation, which makes it possible to spread the word about your business and make it more likely for your brand to show up in Google search results.
With all that in mind, it’s clear that online reviews play a critical role in the marketing and promotion of your business. So how can you generate online reviews? Check out the tips below.
How Can I Get More Online Reviews For My Business?
Just Ask!
Nothing ventured, nothing gained. Because most people won’t go out of their way to write a review unless they’ve had a negative experience, you may need to gently remind customers to share their thoughts. Whether it’s in person, in an email blast, or in a social media post, it doesn’t hurt to simply ask (though you should be careful not to bombard them with requests).
Establish Different Platforms.
As stated above, there are several different review sites and platforms that make it easy for customers to leave feedback. Yelp, Google My Business, Facebook, BBB, and other platforms can help you spread the word and encourage customers to support your business in a few words. Diversifying where you direct customers can heighten your profile and help you appear more prominently in SERPs.
Keep It Simple.
No one wants to jump through a bunch of hoops just to leave a review for your business, even if they love supporting you. For best results, aim to eliminate complications and frustrations. Include links in your emails and on your website, keep the feedback process short and sweet, and don’t make them guess where to go or what to say. Simplicity is key; if it takes only 30 seconds to a minute to share their thoughts, they’ll realize how easy it is to show their love for your business.
Summary
Clearly, online reviews hold a lot of power — so you need to devote some effort to review generation. While there’s no guarantee that customers will leave a review (and you need to be careful about incentivizing positive reviews), these tips will make it more likely that they’ll take the time to share their thoughts.
Arslan Haider is author of the above blog. He is a Senior SEO Expert at 
