How To Create a Brand

create a brand

Many business owners don’t know how to create a brand and don’t have money to hire a professional. But when setting foot in the world of marketing and business, the first thing you will encounter is the concept of the brand. A brand is essentially the identity and lifeblood of your business. It is what consumers will come to know you by. Without a brand, you will have a hard time putting your creation out into the world.

Through this step-by-step process, you will become familiar with how to form your brand. By utilizing these tips, your high-quality business will start seeing excellent results in a short amount of time. For a more in-depth look at each of these tips and more, check out Active Marketing’s information here.

Here are 10 Easy Tips to Create a Brand

Establish Where You Came From

Your establishment’s history plays a big part in defining who you are. Through defining the way that you got here, you can come to terms with who you are and what your company exists to do. Knowing this factor can help you to better serve any customers that come your way.

Some items that you should know include when you create a brand:

  • Information about the creation of the company, including how and why it was made
  • Content about the founders
  • Items that happened along the way that posed as steppingstones and hurdles
  • The status of the business

Once you have these, you have created a foundation for your business. From here, you can build up your brand with more information based on what your company is, does, and wants to be.

Find Your Vision

Your vision is a statement that tells everybody what your plans are for the company going forward. It should show where everyone should strive to be as you serve customers and employees.

Creating a vision statement might seem daunting, but it is not that difficult now that you’ve laid your foundation.  When writing, you can take into mind:

  • Both big and small picture goals
  • Your present situation and how you can get to a future goal
  • The successes you have had and plan to have
  • That it needs to be brief to get your point across
  • That you should declare, avoiding words that raise a question such as “desire”

Your vision statement will be a part of the brand you create as it grows. It lets customers and employees see the kind of brand that you have created and encourages them to stick around for what is to come.

Moreover, it is a statement of hope for even the newest of brands that you created.

Create a Brand that Aligns With Your Mission

Your mission might sound like your vision statement, but it is different in a few critical ways. Your mission statement lets the world know who you are. It tells them what you do and where you do it.

To create your mission statement, you should consider:

  • Your company’s purpose
  • The business ventures that you embark on
  • The values that you hold near and dear every single day

You can combine all these items into one powerful sentence to create your very own mission statement. It will help drive your values in the business that you conduct, and even increase morale among those that work for you.

Formulate Your Values

What are the values that your company holds at its core? Having a set of values will assist your company in making relationships with clients and employees alike. Values can set your company apart from others and help people to be clear on who and what you are.

When making up your values, you should consider:

  • The way that you want to be perceived
  • The needs of your clients or customers
  • The competition you have in your field
  • Unique services you may have those others lack

By taking into consideration all these items, you will be able to discover your values without issue. All it takes is knowing what you stand for as a company.

Shape Your Brand Personality

A personality is what will draw people to your brand. It gives a human voice to an otherwise faceless company, creating a way for your customers to react and relate to the products that you provide.

A brand personality can be something such as:

  • Trendy
  • Honest
  • Tough
  • Intelligent

It is up to you to pick a brand personality based on your clients, your product, and who you intend to attract. Don’t pick a personality that is the sole opposite of your values and what you stand for.

Define Your Voice of the Brand You Create

Your voice goes along with the personality of your brand. You want to find a way to speak to the customers you attract in a way that is genuine and personable. It should set you apart from those that are trying to compete with you.

Find your voice by answering basic questions in a way that you believe sounds right for your company. Decide whether you are formal or informal, funny or serious, bold or emotional. There’s a whole world of options that you can choose from to make your brand unique.

Take Note of Typography

Believe it or not, typography can impact the way that your brand is perceived. It often affects the subconscious of the viewer, pushing them to either take in the message that you are trying to give or convincing them to walk away.

The typography that you use should match your voice. Some of the most critical elements include:

  • The font styles
  • The size
  • The color
  • The capitalization used
  • Anything that is bolded or italicized

Take care to make sure that the typography you use matches the voice you have chosen. A mismatched set can confuse customers on what your brand voice is.

create a brand

Remember the Colors

Colors can be a vital part of giving a brand to your company. The more attractive they are, the more likely a potential customer will investigate your company further. If you choose bad colors, they won’t be as intrigued to keep clicking or reading.

Like the typography, your colors should match your voice and tone. Look at an established brand to see how they incorporate emotion into their use of color to target their audience and make use of their company values.

Incorporate Good Photography

If you use photography for your company, you should make sure that it is of high quality. Nothing says unexperienced like grainy images on the front page of a website. For your brand to come off as professional, you should take the time to gather great images.

When picking them, you should examine:

  • The emotion that they produce
  • If they show what your company does
  • If they show your goods and services

If they fit all these criteria, they’re good for your brand. Pick photos in a similar style to give a sense of cohesion to the company you own.

Use a Memorable Logo

A logo is a critical part of your brand. It needs to be created in a way that is effective enough for people to recognize it instantly without any description. As your brand grows, the logo will gain more and more power in the marketing world.

A great logo should have a few important features. Some of these include:

  • Timelessness, so that your logo does not become outdated as time continues to press forward
  • Personification, as it should bring your brand to life with the personality it demonstrates
  • Versatility, as it should be able to be displayed in multiple formats
  • Simplicity, as this makes it easy to remember

The logo should come last so that you can incorporate your values and other items into its construction. The finished product should be a powerful image of your brand. Once you have that, you are set to put yourself out into the world. You know exactly who you and your company are. Here’s another post about questions to ask when you’re developing your brand.


small business coach


Thinking about communication styles, communication forms the backbone of human interactions, and its mastery gives its master the keys to unlocking the doors to meaningful connections. To achieve this, it is important to understand communication styles and where best to apply them for effective communication.

In this article, we will be looking at communication styles, the four main types, and some tricks to becoming a better communicator.

But before we get into it, it’s essential to ask, who is an effective communicator anyway?

Who is an effective communicator?

An effective communicator can convey a message thoroughly and is concurrently responsive and receptive to other’s input.

Effective communicators speak clearly, directly, and with plain and easily understandable language. Effective communicators are usually open to the suggestions of others.

Some common characteristics of effective communicators include:

They contribute actively to their workplace

Effective communicators are mostly central to work operations as they know the company’s objectives and are equipped with new communication styles to function. They are also good listeners and know when to take direction from other’s suggestions.

Others trust them

Being effective communicators mean they speak honestly, listen attentively, and usually the go-to individuals for advice. They are great conversationalists because they value the input of others.

They express themselves freely

Individuals with effective communication skills have a good understanding of the necessity to be direct and honest in their ideas and opinions. And even when they disagree with others, they remain respectful of other team members.

They have their communication style

Effective communicators ensure their input is memorable, such that listeners are more likely to remember their ideas and opinions. To achieve this, they make use of communication styles that suit the situation. Communication styles include such aspects as inflections in speech, body posture, humor, etc.

They can make complex topics simple

The ability of effective communicators to make complex topics appear simple to enhance understanding in their listeners. Irrespective of the field of study, nature of the idea, or complexity of the concept, effective communicators know how to make it simple for the unlearned in that particular field to comprehend.

assertive communication

What are Communication Styles?

The various ways people communicate with others are termed communication styles, and there are four principal types of communication styles: passive, passive-aggressive, aggressive, and assertive communication styles.

Having a perfect understanding of the various communication styles can enable you to develop better relationships and improve existing ones. Your ability to connect with others will define your ability to navigate through difficult conversations.

Sometimes, our communication seems to work flawlessly and, at other times, may fail woefully. Communication breakdown happens as a result of patterns and habits stemmed from our communication that may get in the way. These habits are what we refer to as communication styles.

Now, suppose you’re working to be a better leader in exhibiting pristine leadership qualities. In that case, enhanced communication skills are topmost on your bucket list as they can shape the atmosphere in your work environment. Better communication also means a better cultural environment at home, the office, school, and the community.

So, what are the four primary communication styles? Read on to find out in this article.

The Relationship Between Communication styles and Connection

Our communication styles can help us build meaningful connections. Why are connections important? Because they are a crucial necessity for success at any venture in life. Some reasons why meaningful connections are essential include:

  • Our physical and mental health depends a great deal on the types of connections we have. Solid and stable connections will positively impact our well-being, while poor social connections will negatively imprint.
  • People with meaningful interpersonal connections with others are less likely to fall into depression and anxiety
  • People with strong and meaningful connections are more likely to live longer than those with more poor connections.
  • Our ability to communicate effectively and connect with others can positively affect career success and performance at work.
  • Our ability to connect with others creates a stable and healthy family environment.

Creating a connection requires sustained conversation, and sometimes conversations can go so south. We may say some things that suddenly push people away or changes the atmosphere from warm and loving to hostile or even awkward. At other times, the conversation can almost seem like you waved a magic wand. With everything going effortlessly well, with clear understanding and respect in the conversation, such instances are bound to create lasting connections.

Life is about connecting with others. As the saying goes, you can’t live out as an island. Meaningful connections, when rightly achieved, can make life brighter and more fulfilling.

group talking

Behavior Traits and How They Influence Communication Styles

As we interact with others, science fields like Social and Neuro-sciences have shed more light on what exactly goes on:

  • The behavior patterns people exhibit become more stable over time.
  • People develop impressions about others based on verbal and nonverbal behaviors.
  • Their perceptions of others determine the behavior patterns people exhibit towards others.
  • Assertiveness and responsiveness; are the most critical dimensions of human behavior.

Over time, our seemingly scattered behavioral patterns become habitual and may not always reflect our ever-evolving thoughts and emotions. As such, what we say may not always be exactly what we mean.

Our communication may sometimes give others a wrong impression about us or what we’re trying to communicate. These all impact how others perceive us and respond to our interactions.

Likewise, our interactions and habitual behaviors are sometimes misjudged by others who fail to understand what we’re trying to convey. This will always lead to misunderstandings, and it can be pretty frequent.

To solve this, we must understand the different communication skills and the best style suitable for specific scenarios.

The Four Main Types of Communication Styles

People develop behavioral patterns, verbal and nonverbal, which become habits that can influence how we communicate.

Generally, the main communication styles that people use are:

  • Passive
  • Aggressive
  • Passive-aggressive
  • Assertive

Passive Communication Style

Those who use the passive communication style usually have a hard time expressing themselves and often give in to others. Such lapses in communicating with others will often lead to misunderstandings, miscommunication, and built-up resentment.

The passive communication style has some characteristics that often give away its users:

  • Difficulty in making eye contact
  • Inability to refuse demands or requests, to say “no.”
  • Go with the flow type attitude
  • Poor posture

Passive communicators often use phrases like:

  • “It doesn’t matter that much.”
  • “It isn’t a big deal.”
  • “I just want everyone to get along.”

aggressive communication

Aggressive Communication Style

On the extreme polar end of the passive communication style is the aggressive communication style. Aggressive communicators usually tend to dominate conversations. They often are bossy, issuing commands and asking questions rudely while failing to listen to others.

Aggressive communication style users can be selfish, making things all about them. Those in authority using this communication style are more of bosses than leaders.

Aggressive communication style users have some traits in common:

  • They talk over others
  • Poor listeners frequently interrupt others.
  • Controlling or demanding
  • Point fingers often
  • They use intense stares and glares
  • They often frown
  • Criticize, intimidate or even threaten others

Some phrases associate with this type of communication style include:

  • “It’s my way or the highway.”
  • “I can’t be wrong. I’m right, and you’re wrong.”
  • “Because I said so.”
  • “I’m the boss.”

Passive-Aggressive Communication Style

A Passive-aggressive communication style blend that appears passive superficially but with underlying resentment expressed in more subtle and indirect ways is called the Passive-Aggressive communication style.

Here’s how you can identify the passive-aggressive communication style, as its users have the following characteristics:

  • They use frequent sarcasm
  • Their words don’t often align with actions
  • Facial expressions and spoken words are often a mismatch
  • They have difficulty acknowledging emotions

Some phrases that give away passive-aggressive communication style include:

  • “Fine, whatever.”
  • After saying something rude, sarcastic, or severely damaging, “I was only joking.”

Assertive Communication Style

The assertive communication style provides the most effective and healthy way to express yourself. This style is a proponent of open and honest dialogue, taking into consideration the needs of others.

The assertive communication style has some associated vital behaviors:

  • The ability to confidently express desires and needs
  • Encourages balance in conversations in which every participant has a chance to speak
  • The unashamed use of “I” statements (ex: I feel worried when others fail to respond to my messages.)
  • The ability to say “no.”
  • Healthy maintenance of good eye contact

You may recognize the assertive communication style through phrases like:

  • “I am responsible for my happiness.”
  • “I respect the opinions and expectations of others.”
  • “We all have the right to self-expression honestly and respectfully.”

So far, you can quickly tell why the passive, aggressive, and passive-aggressive communication styles can cause problems when building genuine connections and interactions with others. The failure of the aggressive communication style to listen to others, the failure of the passive-aggressive communication style in shying away from any conflict, and the fear of expressing oneself as is the setback of the passive communication style greatly hinder communication and connection building with others.

Communication styles are fluid, and most often, more than one style can be applied by the same individual. You may rely on a passive communication style with family members and take up more aggressive approaches at work with colleagues. Communication styles can also change over time as we grow and learn from the experiences of life.

communicaton styles family

Which type of communication style to use

From all this, it is essential to point out that words may not always have the intended impact thereof, and it takes a great deal of skill and practice to have the desired impact. Such skills can be learned and improved upon.

The assertive communication style thrives in an atmosphere that requires both the listen and the speaker to express themselves respectively and openly. Such a communication style requires an open, honest and direct speech, without any aggression.

Here are some tricks to better your conversations with more assertive communication:

  • Express needs and wants with confidence
  • Be confident to use “I” statements
  • Sustain comfortable eye contact
  • Be apt to listen when the other person is speaking
  • Learn how to say “no.”

I’ll like to mention here that it helps to know the various communication styles to quickly recognize your dialogue partner’s communication style. This knowledge will enable you better decode what the person is trying to communicate, thus reducing the risks of misunderstanding in communication. Such knowledge will also enable you to know how to respond better.

Words often fail to describe our complex emotions and dynamic thought patterns accurately. Words often try to quantify abstract and intangible things. We ascribe meaning to the words, the sequence, and the timing to describe what stirs within us. But then, our inner feelings, perceptions, processing, attitudes, and others remain invisible.

Understanding these concepts is difficult, let alone trying to express them clearly. That’s why self-awareness is crucial. You must have an intimate knowledge of yourself before you can even begin to express what you think and feel to others. For this, various self-assessment and personality indicator tools like the DISC profile exist to help you know yourself.


The DISC Model

The first level of distinction with regards to determining your communication style is deciphering how you make decisions.  The DISC Model provides an unbiased personality assessment tool for assessing human behavioral patterns.

The DISC model consists of four quadrants:

  • Dominance/Driver: This quadrant emphasizes results and the bottom line.
  • Influence/Inspirational: This emphasizes relationships and one’s influence on others.
  • Steadiness: This quadrant emphasizes cooperation, honesty, and reliability.
  • Conscientiousness/Contemplative: This emphasizes competence, quality, and one’s expertise.

The DISC profile assessment tool unveils a great deal about yourself. Your social results reveal your strengths, weaknesses, opportunities for greatness. This can help identify your biases, blind spots, and unfulfilled needs, often reflecting lousy behavior.

Communication style assessment tools help you develop self-awareness, an essential aspect of ineffective communication, and developing healthy connections.


The Relationship Between Communication Style and Success

Pristine communication and success go hand-in-hand.

When we think of a successful person, two fundamental characteristics quickly come to mind. First, successful people have a sense of comfort with themselves and a high degree of self-awareness. Such confidence also reflects in their sense of purpose in life.

Second, successful people have good communication skills. They have an effortless time relating with other people and can quickly connect, set other people at ease, and communicate in such openness, inspiring trust in the conversation.

Having understood the four primary communication styles, it is imperative to develop self-awareness and unveil your personal needs and behavioral tendencies. This will allow you to employ an assertive communication style with confidence.

Without communication, you can’t achieve your goals in life, be it in business, family, health, or finances. Until you learn to communicate effectively, you’d always fall short of your expectations. Effective communication doesn’t mean dominating in a conversation or being the loudest voice heard, having the last say, or avoiding conflicts. Effective communication is all about understanding your needs and how to effectively express those needs while simultaneously valuing the input of others.

How to be an effective communicator

  1. Know your purpose

There are different types of speech, like persuasive, informative, instructive, etc., knowing the purpose for communication helps to be effective. Having the intended purpose for communication goes a long way towards ensuring efficiency in communication.

  1. Identify your audience

Knowing who you’re addressing is the next step to stepping up your communication game to the level of effectiveness. You should know who you’re talking to choose the communication styles better to use. Communication hinges on several factors like age, social status of the audience, etc. As such, the type of audience would declare the communication approach to employ.

  1. Have a plan

If you intend to engage the audience as you communicate, it’s vital to have a plan. Anticipate any possible reactions from what you’re going to say and how you’d react thus comments. You should anticipate some reactions and prepare beforehand how to address those concerns.

  1. Listen actively

When you can listen attentively to what others are saying, you can better comment on what is being said. As such, it is essential to maintain proper posture in listening and eye contact and minimize movements. Also, you should periodically make gestures that indicate you’re following up on what is being said, including some verbal expressions.

  1. Be clear in your speech

Several factors go into being clear in your speech, such as your tone, volume, and pacing when it comes to effective communication. Ensure that your tone is appropriate for the audience; be formal when it calls for it and be casual when it’s appropriate. When it comes to volume, this depends on the number of people you’re addressing and the distance separating you from them. For a larger audience, a louder volume is expected than a few individuals in a room. Also, be sure to use a sufficient pace for the audience to understand what you’re saying.

  1. Use appropriate body language

Communication goes beyond the words we speak but encapsulates our body language. As such, it is crucial to regulate such aspects as body posture when standing or sitting. Also, maintain eye contact when communicating with a smaller group of persons and avoid any forms of distractions, especially from your phone, except in emergencies.

  1. Be approachable

Effective communicators don’t only keep up good skills in sustaining conversations but ate approachable for new conversational threads. Their ability to listen to others’ inputs makes them more open to conversation, encouraging their audience to step upo with new ideas, suggestions, and corrections, knowing such input would not be overlooked.

  1. Avoid uncontrolled emotion

Emotion can sometimes spill into communication, especially when, for example, you’re speaking about something you’re genuinely passionate about, and it’s easy for those emotions to affect your communication. Generally, it is safe to avoid such emotions as anger or frustration in your communication, especially in a formal setting. Be objective in presenting that viewpoint, as it would allow the audience to process your ideas objectively and find more appropriate ways to respond.

  1. Avoid Interrupting others

In conversation, there is an appropriate time to respond and an appropriate time to listen attentively. Effective communicators know when to respond and when to stay mute. It is imperative to allow others to air their minds before you present your viewpoint. This shows you’re respectful of the other’s opinions and are considering them.

 To wrap things up

Investing to better your communication can change your life. So, take conscious steps today to improve relationships and build trust as you create meaningful connections with others. Here’s a great blog post on using effective communication styles to run team meetings.

small business coach


Reading Minds: How to Boost Your Email Conversion Rate

Email and analytics are cornerstones of marketing, but, as is often the case with strategies considered “obsolete,” laypeople tend to overlook the strength of email marketing. As one of the first significant marketing trends in the digital age, email marketing gave rise to just about every other form of campaigning before the social media takeover.

Today, the numbers for email marketing continue to validate its value as a marketing method that can reach countless qualified leads.

  • 293.6 billion emails are received every day, with 52% of responders saying that email is their primary communication method.
  • Most professionals (86%) will give communications priority to email, and analytics show that the average open rate for emails was 22.5%, with a click-through rate of 3.43%.
  • 89% of marketers prefer this method of lead generation, and 47% of marketers find that this method is the most effective means of marketing to potential and existing customers.
  • Email marketing is so potent that it can deliver up to 4,200% ROI. It’s also 40% superior when it comes to bringing in conversions.
  • And most of all, customers are more loyal through email newsletters, with 37% of respondents saying that it’s effective in building brand loyalty, retention, and purchase influences.

How to Boost Email Conversion Rate Using Predictive Analytics

There are numerous ways to get utility out of email, and analytics data is one of them. From getting an IP lookup through email to gathering your audience’s demographics—there’s a lot to be gleaned from information in your email campaign.

But why is it crucial to be able to gather data from your campaign? It’s not just about analytics: it’s about getting the factors and data for predictive analytics. This makes all the difference when trying to determine interest in products and services. This includes the potential direction of your marketing campaign in its entirety.

Understanding the Power of Predictive Analytics

Marketers know that if they need customer data, they can get that information from the email. And analytics uses that data to create models for customer personas, see buying trends, and discover interests. This is referred to as predictive marketing, a more efficient way of selling to customers and improving conversions. Predictive analytics does all of this and more, utilizing the power of machine learning to make computations beyond human capability.

By strict definition, predictive analytics is the use of statistical algorithms on user data. With machine learning technology, the algorithms can predict future outcomes based on existing historical data. AI and machine learning can show marketers what trends are forthcoming and what customers are likely to be purchasing next. Essentially, it’s user information from email and analytics for predictive marketing but performed on an exponential scale.

The use of AI and machine learning for analytics has steadily been on the rise, but in recent times, more so in marketing. This is because marketers have a lot easier access to customer data in large quantities. Furthermore, what was once inaccessible technology is now more widely available in the form of automation tools. Algorithms have also become far more sophisticated. And finally, cloud computing has made it so that even marketers can access the greater computing power needed to make predictive analytics work.

Currently, there are five major predictive analytics applications used for marketing purposes:

Predictive Modeling for Customer Behavior

This one goes beyond just email and analytics. Predictive modeling is used by large “shopping mall” type of companies such as Amazon and eBay. Often, it’s a way to create predictive models about their customers and determine which customers are more likely to purchase specific items. This can even predict the likelihood that they’ll make a particular purchase.

Qualifying and Prioritizing Leads

Analytics can also enable marketers to “filter out” leads who are most likely to be interested and make a purchase (and therefore improve conversion). Through predictive scoring, identification models, and automated segmentation, marketers can prioritize the most qualified leads. They can approach them, for example, with a personalized email, and analytics proves that these leads will be the most responsive.

Introducing Products and Services

One of the great things about predictive analytics is that it can help companies reduce production costs and determine what customers are looking for. This allows companies to figure out which products and services to introduce to the market. It reduces the risk of losses, wasted resources and improves production chain management.

Timely Content

It’s not just products and services that become timely; the customers’ needs can be addressed at the right time. Customers gravitate towards a positive user experience, such as being alerted through email of a new product that they need. And analytics show that customers are more likely to make a purchase when alerted about it through personalized communication like this.

Successful Marketing Strategies

Through the use of predictive analytics, marketers gain valuable insight that helps them plan their upcoming strategies. Analytics use internal structured data, social media data, and behavior scoring in customer data. All these data are used to figure out if a marketing campaign would be successful in one platform or another or if it’s suitable to a specific demographic of the target audience (such as the predictive models mentioned previously).

There’s a reason that predictive analytics has recently gained steam among marketers: it lets them create more personalized and relevant campaigns and messages for their target audience. It gives them access to information that allows them to reach an even more comprehensive range of demographics. It produces better business decisions and metrics. And most of all, it ensures a better overall customer experience that leads to brand retention and customer loyalty.

And when you combine the power of email and analytics, things only get even better.

email and analytics

Give Your Email Campaigns a Big Boost Through Predictive Analytics

Email isn’t just a tool that marketers can use to gather data that powers predictive analytics. It’s also an instrument to put what predictive analytics has learned into action. Email is 40% more effective when it comes to getting new customers—that’s more than Facebook and Twitter combined. And when used with knowledge gleaned from predictive analytics, marketers can create better, more distinctly personalized, targeted campaigns to make emails even more effective.

Determine your potential customers’ purchase intent.

A great thing about analytics is that it uses AI and machine learning to determine how a customer will make a specific purchase. For example, predictive analytics can identify that one particular customer group is likely to be interested in a new product. Then, marketers can disburse a targeted campaign about that product through email. And analytics will show if these customers will make the purchase and convert with just a gentle nudge.

Narrow down a user’s preferred category.

Another use for predictive analytics is to study your customers’ purchase history. The algorithms take this information into account and look for purchasing trends and habits that indicate if they have a preferred category to shop in.

This sort of analysis is helpful for eCommerce sites that want to send tailored campaigns to their users. A specific user might often shop in the sports department and has a high purchase rate from the category—this opens the opportunity to send an email about a discount or free shipping for items in that section.

Upselling and cross-selling to customers.

For upselling and cross-selling purposes, email and analytics are a godsend. Using the analytics, marketers can now use email to cross-sell to them by recommending certain items that the AI suggests they are most likely to purchase.

For example, a customer makes a swimwear purchase on the website. The analytics may provide insight that they are likely to go on a trip and require other swimming items such as a snorkel, beach shoes, or goggles. It keeps marketers one step ahead of the apparent trends and actively anticipates customers’ needs.

Offering personalized content to users.

Customizing email and analytics aren’t just for selling to customers: it’s also great for improving their experience on your website. This is a method that sites like Netflix and Spotify use to cater to their customers’ interests. Based on what analytics have determined as their interests, a user might see different content on the site than others. Analytics can help you make sure that when your customers come to your website, they see content that they are interested in. It keeps them on the site longer and improves their user experience.

Build customer retention and keep them active.

Using email and analytics for customer retention involves tracking customer behavior as they interact with your website. Predictive analytics tell you how a customer thinks as they browse through the website. And you can use this knowledge for retention by sending an email to remind them if they’ve left anything in their cart. It also keeps them active by making them frequent buyers; if analytics say they have made a specific amount of purchases, you could send a marketing email to them that lets them know they get a loyalty reward such as a promo code.

Create follow-up emails.

To expand on the previous point: email and analytics go hand-in-hand when adapting to customers’ shifting moods. By collecting customer data on their past purchases, site movement, and interests, machine learning can also determine if they are losing interest or are likely to make a comeback with the right incentive.

The correct follow-up email urging them, for example, to check out through a discount can help you close the sale and improve conversion. Furthermore, custom emails with more items that might interest them, as shown by the analysis, may make them want to add more things to the cart, thus increasing sales.

Prompt them to re-engage through something new.

Another effective tactic in email and analytics is to bring back leads that may have been “lost.” If the data shows that the customer has lost interest or hasn’t made a purchase in a long time, predictive analytics can figure out what could bring them back.

Looking into previous browsing and purchase history, the team can introduce a product or a service that will appeal to their interest. It may solve the problem that the other items were not able to address. Not only will this allow you to manage the customer’s needs better, but it also anticipates them and reminds customers that you have something to offer for them. It makes them re-engage and renews their interest.

Final words

Predictive analytics, inherently, is not a new concept. In terms of marketing, people have been trying to use customer information to open up new opportunities since commerce began. Understanding and anticipating those needs gives a company the edge.

Therefore, by using the power of email in compelling users, coupled with the strength of data backed by predictive analytics, businesses can make more intelligent and better decisions. Customers get more of what they want when they want it and when they need it most. Timing is everything, and email and analytics keep you one step ahead of the competition every time.

Has your company been using predictive analytics for marketing campaigns? What have you learned about your customers? Let us know in the comments below.


small business coach

5 Great Tips for Writing Content That Skyrocket Sales

Looking for some writing tips to increase your sales and improve your writing content? Increasing sales is a never-ending mission. You always need to look for new tricks to market your products better and make them irresistible. But what if marketing isn’t the only sales-boosting tool you can employ? What if sales-oriented content can be your solution?

Composing selling text can help you convert consumers even when you are asleep. Compelling writing is an evergreen sales-enhancing tactic. Why not give it a try?

Quality content helps you present your brand, connect with your audience, gain their trust, and motivate them to take action. It rounds up the whole journey from introducing your brand to winning the consumers over.

5 Great Writing Tips for Content That Skyrocket Sales

Do you want to test the selling power of well-written content?

Keep reading and find the best writing tips for creating content that aims to sell.

1. Best Writing Tip: Present Your Product as a Solution

Direct your writing towards why your products or service can be life-changing. That’s what consumers want to know – and that’s what you should deliver.

Listing features of a product won’t help you sell. This may be enough to convince some of the buyers to make a purchase, but not the majority. You need to do more. Tell consumers directly why your product matters.

People search for products as a solution to a current problem. They might need a wardrobe update, so they look for new clothes. Or, they spend too much time on repetitive tasks, so they want automation software. In any case, proposing your product as a solution is what will grab their attention.

Start by outlining problems that your target audience has. Present their common pain points. Show them that you understand their pain points.

The next step is to specify why your product is the perfect solution. Paint the picture of a life-changing discovery that comes in the form of your brand. If you explain how you can make consumers’ lives easier, you’ll be worthy of their money.

2. Connect with the Audience by Using a Suitable Writing Style

Writing tone and style play essential roles in the content’s effect on the readers. If your content is generic and dull, you can’t evoke emotions, and you can’t interact with the audience.

What we know about emotions is that they trigger impulse purchases. So, provoking emotional reactions is beneficial for your brand.

The perfect example of a tailored writing style comes from Dollar Shave Club. Their humorous, raw, and sometimes sarcastic, explicit writing perfectly aligns with their target audience – men. Their shoppers can see a man just like them, with the same needs and wants, presenting that brand.

writing content that sells

Content that aligns with your target audience will put you at an advantage. Your unique and personalized writing can help customers feel understood. Become one of them. Don’t be just another brand that wants to sell products.

3. Go Deep Into Research

Every high-quality writing content starts with extensive research. Whether you are writing a book, engaging in business writing, or a copy, information is the foundation for creating credible, empathetic, and targeted text.

To boost sales, your brand’s research should focus on:

  • Products in your niche
  • Competitors
  • Target audience

Gather information on what kind of products are offered on the market. What are the strongest and weakest points of those products? How do your products differ from others? Compare every feature and functionality.

You want to surface your competitors’ best and worst content strategies. Learn from their successes and misses. Also, observe what makes you superior to them. Is it your price? Or maybe your tradition? Find your unique value proposition.

Lastly, you want to learn everything you can about your audience. Go to forums and social media and read about their needs. Browse for product reviews in your niche and pay attention to the consumers’ demands and expectations.

Researching may not be the fun part of content creation, but it is necessary. When you have that kind of information on your hands, you can write content strategically.

If you need some help with collecting data and transforming them into targeted content, contact a freelance writer with research skills. For affordable writing help, you can hire Get Good Grade writing experts. Writing companies that specialize in academic papers have affordable prices as well as highly qualified and experienced writers.

Digging for information isn’t a one-time process. You should stay updated on ever-changing consumers’ needs, competitors’ new offers, and product innovations in your niche.

4. Tell Stories

Stories draw us in. They make us a part of something new and different. Applying storytelling in your content strategy helps you turn your brand from a stranger to a friend.

Joe Teo, an CEO at Hey Orca shared his professional view on the stories’ impact on consumers. “Storytelling, when done right, will pull a consumer into the world of a brand to see a different perspective, showing them the bigger picture. The story is an invitation for someone to participate in something bigger than themselves, something they believe in,” said Teo (reported by Sujan Patel).

Storytelling is the best and quickest way of connecting with the audience. As you present your brand, products, and new campaigns through stories, you give readers an insight into who you are. That familiarity is what brings people close to your brand and encourages them to pull out their wallets.

In the following example, you can see how SuperJam, a homemade jam company, embraced storytelling in their “About” page. After you read the text, you are no longer buying jam from a brand. You are buying jam from Fraser – the jam that his grandmother prepared for him with love.

writing content that skyrockets sales

The beauty of storytelling is its versatility. Use it for written content or video content creation. Also, attractive visuals are always a plus when sharing stories.

To craft a compelling story, you should include the following elements:

  • Relatable characters
  • Attention-grabbing introduction
  • Conflict
  • Resolution with a positive outcome

In terms of perspective, you have three choices:

  • First-person – The author is the main character. The first-person perspective is a good choice for sharing tips and personal experience as an industry expert.
  • Second-person – The reader is the main character. This is a common practice in marketing. You can use it for customer-centric content.
  • Third-person – “He”, “she”, or “they” are the main characters. It can be a story about a customer, client, employee, industry experts, etc. Since this is the least personal perspective, you should make the character charismatic and relatable.

5. Team Up Urgency and Inviting CTAs

Now or never – words that can encourage you to take action impulsively.

That’s what urgency does to people. It blocks out the outside world and leaves you with a pulsating sensation that you must grab this great opportunity.

Sprinkle some urgency across your content. It doesn’t need to be explicit like a countdown. The simple insinuation that you have something that your audience needs NOW will do.

Use words that highlight urgency such as:

  • Now
  • Today
  • Limited
  • New
  • Deadline
  • Expires
  • Hurry
  • Quick
  • Last chance
  • Running out
  • Fast
  • Final

Take Better Beauty as an example. You don’t need to become a member right away, but the fact that you can start enjoying the perks TODAY is enough to get you thinking.

writing that sells

Blog posts can also exude urgency even when the pressure isn’t real. Let’s say that your blog title is “How to Turn Your Prospects into Customers Today.” Nothing is pressuring the reader to make this change in an instant. However, the solution that the blog proposes triggers the urgency to take action.

The fear of missing out (FOMO) won’t stick with the consumers for a long time. You need to encourage them to react right away. How? Add clear and inviting call-to-action (CTA) buttons.

If you leave the consumers time to think, the FOMO can lessen. Streamline their journey by providing them with a quick path to a solution.

Wrapping Up

Writing content that sells is a skill that needs to be learned, practiced, and upgraded. Use these proven tips to strengthen your writing strategy and apply tactics that actually work.

Bear in mind that successful content is personalized content. Stay committed to writing valuable content for your audience. They are the ones you need to win over. Therefore, adapt your content writing to their preferences and motivate them to give your products a chance.

Helene Cue is a writer and copywriting expert with years of experience. Her work experience as an academic writer, editor, and proofreader has motivated her to also start writing reviews on essay writing services. Students can, therefore, read this review, and make informed decisions. Helene’s goal is to help businesses grow with the help of quality content.


small business coach

Effortless Ways For Small Hotels To Maximize Revenue

hotels can maximize revenue

What are some effortless ways for small hotels to maximize their revenue? The hospitality industry can be rewarding and challenging at the same time. It is every hotelier’s dream to attain 100 % room occupancy at the best possible rates and thereby boost their revenue. However, many factors play a role in determining this. Here are a few valuable tips which shall help small hotel owners maximize their hotel revenues.

Effortless Ways For Small Hotels To Maximize Revenue

Here are 7 ways that small hotels can maximize their revenue.

  1. Attract Direct Bookings

With the internet revolution, the most significant impact has been seen in the hotel industry, with Online Travel Agents (OTAs) becoming the critical source of securing bookings for hoteliers. In order to secure an edge against OTAs and thereby save on the huge commissions that they are charge, hotel owners must invest significant time and energy in building good websites with powerful SEO. This will help your customers discover your property upfront and enable you to secure direct bookings, thus saving on huge commissions charged by OTAs.

  1. Create a Positive Impression Through Online Reviews

Most customers tend to rely on online reviews before selecting a particular property for vacation or work stays. If your property has positive reviews, it opens up the doors to new customers. And if you see any negative reviews, ensure that you respond to those in an empathetic and mature manner. Recognize the issue, apologize for your mistake and assure that you will not repeat the same. This will give new customers an impression that the negative review is an exceptional case and position you as a customer-centric hotelier.

  1. Dynamic Pricing – Technology That Helps Maximize Room Revenue

Dynamic pricing, or the technology that uses algorithms to tweak room rates based on demand and supply, seasonality, competitor prices, and more, is the most time-tested way to ensure that you get the right pricing for your rooms. It helps ensure that you don’t price your room too high and lose out on potential customers, and neither do you price your room too low and lose out on revenue.

  1. Keep A Watch On Your Competitors’ Rates

Various technology tools can help you keep a tab on your competitors’ rates. By doing so, you can set up dynamic pricing that will help you maximize your hotel bookings and earn the best rates for all bookings.

  1. Ensure A Great Virtual First-Impression

The hospitality industry is all about creating spectacular customer experiences. And the first step in the customer experience journey is your website. A website with beautiful photography creates a great virtual first impression that has the power to transform a lead into a conversion.

  1. Cultivate Community Partnerships and Local Tie-Ups

The hospitality industry is all about community spirit. As a small hotel owner, if you join hands with a big event happening in your locality, you may see many bookings that would not have taken place otherwise. Another way of fostering community spirit is by joining hands with local artisans, vendors, food spots, and more that can help promote local sightseeing and lifestyle experience for the customer.

  1. Get a Mobile-Friendly Website

Mobile technology has transformed the way in which we perceive the world around us. Companies, businesses and retailers who have built a reputable, mobile-friendly website online will see a massive surge in their online bookings. Moreover, Google algorithms automatically have a greater preference for ranking mobile-friendly websites better.

These few tips can be extremely useful to small hotel owners in maximizing their room bookings and revenues, thereby ensuring a successful business even in big sharks of the hospitality industry. For more ways to grow your business read this blog.

Author Bio:

Karan Iyer is an end-to-end digital marketer and blogger at Aiosell who inherently understands the hotel industry with his hospitality background. Karan knows how to convert the pain points and challenges of the hotel industry into business opportunities, and that’s what he writes about for his readers. He also shares industry trends, insights and news to help his readers stay up-to-date.


small business coach


Micro businesses, companies with fewer than ten employees, generally work like small businesses but have some differences in getting funding and expanding. However, it is a lucrative venture to explore, and in this article, we will be exploring microbusinesses and all the necessary detail to set up and succeed at a micro business. So, let’s get into it.



What Is a Micro business?

According to the Small Business Administration (SBA), micro business is a term used to describe those businesses that typically have about 1-9 employees. This definition may vary from region to region. For example, in Vermont, USA, the definition restricts the number of employees to less than five people, and annual revenue generated to be less than $25,000. The definition for micro businesses could also include sole proprietors with no employees.

Micro businesses vs. Small Businesses

Micro businesses aren’t the same as small businesses. Micro businesses can be viewed as a subset of the term “small business.”

Small businesses, like micro businesses, don’t have a standard definition across the board, as the definition varies among different industries. For example, in the manufacturing industry, a small business includes less than or equal to 500 employees. Simultaneously, in the retail and service domain, the average annual revenue should be less than or equal to $6 million. SBA standards allow for small businesses to have easier access to loans and government contracts than micro businesses.

Examples of Micro businesses

Micro businesses, more generally, operate in sectors like retail, construction, health care, and social assistance. In fact, microbreweries can be categorized as micro businesses so long as they produce fewer than 15,000 barrels of beer annually. Even cannabis-related businesses may be categorized as micro-businesses. For instance, California, USA regards cultivators, distributors, manufacturers, and retailers of cannabis and cannabis-related products within the aforementioned defined scale as micro businesses.

How Does a Micro business Work?

Micro businesses operate in a similar fashion to much larger businesses, with regards:

  •         Deciding on a legal business structure, e.g., LLC, corporation, or partnership
  •         Structuring financial, management, marketing, and operations
  •         Getting business permits and licenses

Taxes for micro businesses largely depend on the formal business legal structure used – sole proprietorship, corporation, partnership, or LLC. These taxes may include:

  •         Income taxes
  •         Payroll taxes
  •         Sales taxes
  •         Property taxes etc.

State Intervention Programs for Micro businesses

Like small businesses, micro businesses may benefit from intervention (aid) programs from the government., the degree of such intervention may vary from region to region.

For example, there is a Micro Business Development Program for low-to-moderate-income start-ups to help such micro businesses start and grow in Vermont. This aid covers networking, seminars and workshops, counseling, and networking for the micro business.

Mecklenburg County, Pennsylvania also has a micro businesses aid structure set up with financial support of up to $10,000 to help qualifying businesses navigate through an economic slump.

Consult with your local government structure for specific loan and aid programs for micro businesses.

Pros and Cons of a Micro business

Like any other venture, micro businesses have advantages and disadvantages.


Let’s explore some of the most significant advantages of running a micro business.

  1. There is room for specialization in a specific niche

small business coffee shopIt is a common trend for businesses to start out trying to supply various goods and services. They start out with extensive teams and anticipate and invest hefty sums of money. Only with time do they start realizing which specific aspects of the business are sustainable and which should be suspended. The end result to this a trimming of the unnecessary workforce and more efficient operations

Some other companies take a different route to those mentioned earlier, starting out with a niche and quickly expanding the business to a more significant market only to end up with very little interest in the specific goods/services rendered. Of course, such start-ups could have been better served with a smaller area focus like a community.

Now, these are two polar ends of common business scenarios, and micro businesses allow you to have the best of both worlds. A Micro business allows for a great deal of specialization in the market and remains profitable as the market expands. A niche allows for a greater degree of focus and dominance over the competition concerning the specific good and service rendered.

  1. Greater adaptability and flexibility to change

When it comes to start-ups, it is common to have start-ups pivoting business ideas to accommodate changing tastes. This involves making significant alterations to the structure and even nature of goods/services offered by the business to achieve better results. This was the case of social media giants like Instagram and Twitter, which emerged from pivots and are clearly on a booming trend.

Now, the challenge with achieving a pivot in the midst of changing tastes and preferences in consumers is the team’s size. In the above example, teams constituted behemoths of friends and relatives who pursued their dreams and aspirations in doing what they loved. For such small teams, pivotal changes were a lot easier. With a team of over 40 members, however, not so much. It would take months to achieve pivot.

This is where micro businesses shine. Their small teams allow adaptive changes within small time gaps. It also means whenever there is a shift in industry standards or consumer preferences, they can easily band together ideas and take advantage of new opportunities. Think of it regarding warfare: a small unit of elite warriors is better suited for hazardous or unchartered terrain than a large battalion of soldiers with diverse skills.

  1. Lower overhead costs and fewer expenses

micro business wineryIncreased business size means higher operational costs. Even with a shift from traditional to remote working setups, there is still the matter of comprehensive HR oversight and payroll management. It is an irrefutable fact that many businesses can’t fully operate remotely, necessitating the need for office spaces and other facilities.

In this dilemma, micro businesses present another advantage – the small team sizes allow for lower overhead costs as modern automation systems can be leveraged efficiently without the need for larger team sizes. There is also less need for oversight, especially with side-hustle start-ups like freelance marketing. It’s as simple as putting up campaigns, setting them in motion, and reviewing them seasonally.

Even when there is the need for some form of training or workshops, they can easily be organized as company-wide sessions, rather than departmentally or per team. This will significantly reduce running costs and allow for revenue reallocation towards the growth of the micro business like raising employee wages, investing in better operational infrastructure, setting up advertisement campaigns, etc.

  1. Independence for the Non-Committed

There is great liberty to choose a business path with micro businesses and determine the future you want as an entrepreneur. This freedom not only applies to the business owner but sips to the employees as well.


Having looked at some of the most significant advantages of running a micro business, let’s look at some of the disadvantages to running micro businesses. Here are a few to consider:

  1.     More significant workload on fewer employees.

overworkedThere is the prevalence of more responsibilities for fewer people to manage.

When it comes to running a modern business, it can be not very easy, especially with variables like content marketing and reputation management in the equation. In this modern age, the repercussions of just a single negative review on social media can be crippling and generate and continuously update content online to keep up healthy marketing.

Now, outsourcing some tasks can be a really decent and yet inexpensive way to get things done. However, it will still require time to outline the tasks, energy to manage communications and ensure deadlines are met in delivering results. Handling everything in-house could be the way to go, but it bring s up another problem – the few members on the team means there may not be available the necessary skill needed at the time.

One of the main reasons more prominent companies hire new employees regularly is to stock up enough skills to get things done efficiently. For example, they may hire a graphic designer to aid in branding and publicity adverts, thus improving the company’s overall productivity. With micro businesses, the fewer employees mean much is left to the charge of fewer individuals. Though it may be fun at first, it can quickly degenerate into a grievous and strenuous venture.

  1. Higher risk of failure and funding challenges

Surely you’ve heard the phrase, “Too big to fail, often associated to financial institutions that have had a hand in major financial crises, but since they are heavily relied upon to the point that the collateral damage upon their dissolution would be irreparable, the government instead chooses to encourage and promote them.

So, what’s the point of all this? Well, size sometimes does matter, and a company can survive through some hardship and challenges simply because of its size. The larger the company, the stringer its brand, the greater its turnover, the more recognition it accrues. In the event of a challenge or difficulty, they can fall back to savings, downscale, or even relinquish some assets to ensure survival. Also, more prominent companies would have a lot less of a hassle getting loans or investments since they’d have more significant financial records.

On the other hand, micro businesses are a lot smaller and will definitely find challenges obtaining loans or attracting outside investors. Even when they try to attract investments, they will come off as too risky by their size, and if they simply don’t make an effort, potential investors won’t see much of an opportunity for profit on their investment.

  1. Limited access to valuable resources

Larger businesses usually have a lot less harder of a time attracting favors and discounts from c=various service providers since they have a name recognition advantage that can attract support from other notable industry figures. More often than not, companies over scaling discounts as a way to attract more significant contracts and will generally do so for companies they know would double-back the gesture along the line.

Micro businesses have neither the considerable name recognition nor the size to attract such bonuses and discounts. Since they usually won’t be able to pay for large contracts, concessions on their rates would hardly be made in their favor. As such, it holds that the bigger the business, the better the prices you’d get for goods and services from other service providers, and the easier it will be to convince others to value a potential business relationship. Such leverage is hard to deny and is indeed farfetched for many micro businesses.


Here’s a summary of the pros and cons of micro businesses


  •         Simple operation
  •         Ability to grow
  •         Room for specialization
  •         Greater adaptability and flexibility to change


  •         More difficult to get loans
  •         The more significant workload on fewer employees.
  •         Higher risk of failure
  •         . Limited access to valuable resources

How to Start a Micro Business in 6 Steps

So, are you interested in starting a micro business? The advantages are, no doubt, significant and, like any other type of business, there are challenges to it. But I dare say those with the will to succeed can surely set up and succeed with a micro business. Here’s a step-by-step approach to starting a micro business.

Step 1: Establish a mission and vision statement.

It is essential to develop and clearly state the intents and purpose of the business. This is the foundation of the business and surmounts the mission and vision statement. When there isn’t a clear vision and mission statement, growth will be hindered as the path to realizing the business’s more detailed plans will be blurred.

Well-structured vision and mission statements also reveal what the business stands for and will attract customers and investors who are interested in the business’s core values.

Step 2: Draw up a good business plan

business plan for micro business

Your business plan is a written document encompassing and clearly outlining the objectives, forecasted cost, and detailed strategies for running the micro business. If you need to attract investors to the micro business or acquire loans, then a formal business plan is a prerequisite.

Research shows that people who write up great business plans are more likely to start up the business. Writing up a business plan also triggers critical question for the success of the business like:

  •         What market is available for my product or service, and what is its current outlook?
  •         Who would be my market competition, and how would I stand out from the crowd?
  •         Who are my potential customers?
  •         How will I reach them?
  •         What will it cost me to survive my first year in the micro business?
  •         Where will the needed money come from?

A business plan would typically include financial details—projections of sales, expenses, assets, and cash flow. The financial documents needed for a formal business plan include:

  •         Balance sheet, showing what you own and what you owe
  •         Profit and loss (or income) statement summarizing revenues and expenses every three months (quarterly) and annually (each year).
  •         Cash flow statement (or forecast), showing working capital for better expenditure predictions.

Step 3: Decide micro business structure

Setting up a successful business is essential to establish the business structure – legal entity –to run the business.

Sole proprietorships (which are single-owner businesses) and partnerships (having two or more owners of the business) are the least costly business structures. In these setups, owners have all the power in business decisions. They also are obliged to make reports detailing income and losses and are, thus, personally liable for any and all business-related debts.  In the event of business failure, they may file for bankruptcy, which may allow them to abandon debts, but damage personal credit history in the process.

A corporation is a legal business structure that is legally separate from the people who own it under state or federal law. Like people, corporations can also own property, incur debt, sue, and be sued. Most corporations exclude members from personal liability with corporation dealings or lawsuits.

A Limited Liability Company (LLC) is a business structure that combines a corporation’s features and those of a sole proprietorship or partnership. An LLC offers some protection of personal assets and from personal liability and is a suitable option for both one-owner or multi-owner micro businesses.

LLCs also require more legal documentation than much simpler sole proprietorships or partnerships, but the legal requirements are fewer than corporations.

Step 4: Establish detailed operation plans for the business

The next step is to outline plans of operation for the business clearly. There are numerous moving parts in a company, but it all simplifies well-structured goals and milestones with timelines to organize day-to-day activities. And to make things easier, there are diverse technological tools today like business model canvases or one-pagers to address any potential issues that may arise in the running of the business

To achieve an effective plan of action, you should ask yourself the following questions:

  •         Who are my key partners and suppliers?
  •         Where does my micro business function?
  •         What facilities do I need, and how much do they cost?
  •         What is my business structure?
  •         Who are my target customers?
  •         What ways can I possibly use to meet the needs of my target customers?
  •         What is my cost structure/revenue stream?

Step 5: Anticipate financial needs

financial needs for micro business

As a sub-focus point to step 2, you should establish a projected balance sheet, itemized income statement, and cash flow statement for your micro business. It would be best if you achieved this using a well-researched and thoroughly prepared financial plan, such that you pitch to outside investors and lenders.

Many businesses fail primarily because of lack of funding, and it is imperative to assess financial needs before setting up a micro business carefully.

Such funding anticipations should include operating costs for at least a year. Having reliable predictions of the micro business’s running cost will enable you to prepare a reasonable budget better to accommodate your business plan.

The estimates should include:

  •         Your salary needs: This is the money from the micro business you’ll live on if you’re quitting a salaried job.
  •         Initial (start-up) costs: This will include the cost of equipment, installations, remodeling, professional and legal fees, licenses, etc.
  •         Direct costs: This will cover the cost of raw materials or inventory
  •         Overhead Cost: This will include rent, office supplies, utilities, and maintenance
  •         Recurring costs: This will include salary payments, tax payments, advertising and promotion costs, as well as micro business insurance costs.

In many cases, micro businesses start with the founder’s savings, so it follows that having a saving will bail you out of tight corners in your micro business. However, even without saving to start up with, you could still borrow the needed capital. Taking loans requires a good credit history, a means of repaying the debt, and, in the case of larger loans, collateral.

Here are some familiar sources of people use to start micro businesses:

  •         Use money from savings
  •         Form a partnership
  •         Applying for a Small Business Administration loan.
  •         Tapping individual life insurance.
  •         Leasing equipment, rather than buying it.
  •         Bartering—or exchanging—property or services directly

Step 6: Organize a marketing strategy

Marketing strategy is an indispensable requirement for a successful micro business and is especially important seeing the small team sizes with micro businesses. You must understand your customers and develop ways on how to reach them, backed by proper research. Such information will enable you to launch online campaigns like Google ads, social media ads, email marketing, and content marketing/SEO.

Step 7: Research and test your product

Prototyping is an excellent strategy to better your micro business from consumers’ viewpoints. Some research examples for microbusinesses include:

  •         Surveys
  •         A templated, pre-launched, or preview website
  •         Offers to build an email list
  •         Calling vendors and potential customers

When there is resistance or opposition from people to test your product or service, jump on it as an opportunity to request feedback on how to improve your product or customer service.

Step 8: File your micro business and Start

After establishing an operational mission and vision statement, operation plans, financial plans, marketing plans, legal framework, and adequate research on the product you’re marketing, it’s time to officially file your micro business with the government for the legal backup to operate.

With the above steps, you’re sure to start up a micro business effectively.

So, there you have it, folks! Here is a blog on 51 Best Start-up Ideas and a Business Startup Checklist!


small business coach

My Top Ten Favorite Business Tools for Entrepreneurs

My Top Ten Favorite Business Tools (Updated to 21 Tools) for Entrepreneurs

As I’m working with my clients I’m frequently advising them about business tools that are useful for small business owners and those who are self-employed. Since I believe that marketing is one of the most important small business owner skills, several of my favorite tools fall under that category.

Just as important as marketing is self-development and included are a couple of those tools in my list. I’ve listed 3 tools that I use in coaching my clients and 2 that help with the financial areas of business..

  1. Hootsuite is a very helpful business tool with managing your social media posts. You can send one post to multiple social media sites with the push of a button, and you can schedule future posts so that your message broadcasts while you are on vacation or sleeping! Plans start as little as $19 per month.
  2. MailChimp is an email newsletter distribution platform. You can create your newsletter using their templates, add subscribers to your list and send out hundreds of email newsletters a month for free.
  3. Clickfunnels is an online business tool that helps you to build marketing campaigns without the help of a technical person. You can connect these campaigns to your website so that your visitors may view and buy your products or services online. The cost starts at less than $99 per month.
  4. WordPress. You may already be familiar with WordPress. This famous website platform boasts of providing 28% of all the websites on the globe. That’s a lot of sites! These websites are relatively easy to design, but many business owners hire a web designer to set everything up. Adding content and images is really easy; very similar to Microsoft Word. The cost can be as little as zero.
  5. Audible is a way for you to listen to all kinds of books on tape. I consider personal development to be essential for the small business owner. Zig Ziglar, the famous motivational person talked about the benefit of going to “automobile university,” that is to listen to audio recordings while driving your car. I frequently listen to personal development recordings while driving or working out. The cost is about $15 per month.
  6. Quickbooks.  Most everyone in business knows about Quickbooks; but did you know that this billing and invoicing tool can automate your payments from customers? Then you don’t have to manually create bills or chase customers for money. The payment shows up in your account so that you can spend more time with your customers. You can use it to pay your bills too! The cost is as little as $5 per month.
  7. Our 36 Coaching Module Assessment. This business tool is a self-assessment we provide to business owners and self-employed people who are looking to improve their business and take it to the next level. The tool examines your business in 36 areas in your business. We have found that every business owner wants to experience freedom in business. That’s why we decided to become our own boss; to be free from another boss! The cost is zero.
  8. Coaching Agenda. Our clients fill out a weekly coaching agenda prior to each session. Included on the agenda are Key Performance Indicators, Goals and Actions, Biggest Achievements, Challenges, Motivation level, and other important information. This tool tracks your business progress and results helps to achieve forward momentum and identifies obstacles to overcome. The cost for this business tool is included with all coaching packages.
  9. Strategic Plan. In my opinion, one of the most important business tools an entrepreneur can use is the Strategic Plan. Therefore that is one of the first things we provide for our clients. For us, this important document includes your personal vision, values, goals and bucket list. To that, we add your business vision, values, and mission, your business goals and objectives which form the “big picture” and your action plan which breaks everything down into small steps to achieve the plan. The cost is included with coaching packages.
  10. Canva. This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images and anything you can think of. There is a free version or you can pay $12.99 per month for the pro version.
  11. Promo. is an online video maker that gives you everything you need to make high-quality videos that will help your business grow. easily create videos from scratch or choose from our selection of video templates. No editing experience needed unlimited creative options inside. They have millions of templates for all kinds of business types and it fits all types of content. With Promo, you can also make video advertisements freely and easily. Promo helps you to promote your business or products, improves brand awareness, widen your reach, and engage your customers.

Top 10 Business Tools

  1. Flock. For small businesses, communication plays a very important role. It’s a means of synergizing the office environment so all the relevant divisions can work in harmony. There are several requirements for in-office messaging and video conferencing, which can be addressed with Flock. It is mostly available for free unless you need the advanced features available for a mere $4.50/ month for each user. Since Flock facilitates both messaging and video conferencing at a low cost, it is our personal favorite.
  2. Colorcinch is the cooler, down-to-earth stepchild of photo editing – always dependable, fabulously low-maintenance, and ready to prove their worth. They help you to “cartoonize” your images in a very cool way. Their price range from $3.99 per month to $5.99 per month.
  3. Titan. Another important form of communication for small businesses is email. Aside from interacting within the office environment, email is used to inform clients and customers about your business products and services. Titan allows you to create official email addresses with your business domain that adds to your professional capacity. After a 30-day free trial period, you can choose to continue using this highly professional business tool for only $1.50/ month for each user.
  4. Asana. Small businesses that require a level of symbiosis and planning when executing important projects. Asana is a project management tool for small and medium enterprises to keep employees focused on the step-by-step execution of the projects. You can create daily goals, assign deadlines, and allocate tasks to each member or team and watch as the tasks are completed with absolute effectiveness. Since Asana allows you to classify the project with short-term goals, it makes it easier to follow the progress of individual tasks. The basic project management tools in Asana are available for free. However, if you wish to use the advanced premium features, it’ll cost $11/ month for each user, and for business features, $25/ month for each user. Since Asana is a useful small business tool where you can view each project from different clients on one forum and keep tabs on the development, the cost seems meager as compared to its usefulness.
  5. TimeDoctor. To run a small business with efficiency, you have to take Time Management into account. It is not optional to create effective calendars and schedules for each project for different clients. Time management increases your efficiency in manifolds. Not only can you check the development of the projects, but you can also dock the exact amount of time that your employees dedicated to your business. It can be overtime or slacking that causes delays in your projects. TimeDoctor is an excellent small business tool that tracks productivity and Time Management for all your business functions. You can try it for free for 14 days to evaluate its suitability for your business. You can subscribe to the plan for only $10/ month for each user.
  6. Adobe Creative Cloud. For design-based small businesses, Adobe Creative Cloud is a blessing. It facilitates the use of multiple tools on desktop as well as mobile apps for all your design functions. It is an outstanding tool for creating attractive videos, adjusting features in photography, creating a web design, and programs to detect and track user experience. This small business tool is popular for its proficient design facilities and regarded quite highly among professionals. The plans for Adobe Creative Cloud vary based on how many people use it and for what purpose. For individual use, the price is as low as $10/ month. If you want to use it for business, then it costs $34/ month. Adobe Creative Cloud also offers separate packages for educational purposes, including small businesses that focus on training in design functions. For students and teachers, it costs $20/ month. For Universities, schools, and colleges, it costs as low as $15/ month.
  7. Wave. Small businesses are extremely reliant on regular billing and payments. Since the profits are limited, and there are multiple expenses that you need to consider, payment cycles must be systemized. Wave is a targeted software created to assist small business owners and entrepreneurs. It helps you design customized invoices with your business domain and feature the identity of your brand. You can create recurring invoices for billing and payments and track the income and expenses accordingly. The best part about Wave is it is mostly available free of cost. However, if you wish to associate billing and payments with credit cards, then you might incur additional charges.
  8. Turbo Tax. Maybe your business is a startup and you haven’t developed much complexity. You can do-it-yourself until you can afford a bookkeeper. Tax filing, especially for small businesses, can be really cumbersome. You have to consider all the previous year’s taxes, deductible business expenses, income, etc. That is why TurboTax comes in handy. You can synchronize TurboTax with QuickBooks to access all your income and expenses. It can also track the taxes from the previous year as well as deduct and business expenses associated with travel, advertising, materials, etc. The tool is available for $160 under federal jurisdiction and $50/ state. The cost of TurboTax may seem a little higher than usual, as compared to small business tools that perform other functions, but it is worth it when you get to save a considerable sum in tax deductions and returns.
  9. HelloSign. Another primary requirement for small businesses is signing important documents. When you accept a contract or need signatures from clients, suppliers, partners, investors, or even employees, it is helpful to have the process digitized for efficiency. HelloSign offers the means for you to request the signature from them. Once the process is completed, a copy of the acknowledged and signed document is sent to each signatory for posterity. It helps keep your business functions above-ground and transparent, facilitating trust-building and understanding among all parties. The cost incurred for this most-useful small business tool is a mere $13/ month for each user for the standard plan. You can also upgrade to the business plan, which costs $23/ month for each user.
  10. Paypal. It is a globally-accepted mode of payment for all small businesses. Therefore, you can provide local or overseas services and get paid via simple online transfers. The standard Paypal plan charges 2.9% + $0.30 for each transaction. The Pro plan charges the same, with an additional $35/ month.

Two more honorable mentions: Slack and Basecamp. These two tools provide similar services but Slack is more geared towards communication while Basecamp is for project management. Slack starts at $6.67 per month and Basecamp is $99.00 per month. Both are great tools!

I’ve brought to you some of the best business tools, apps, and technologies that can benefit your business. Try some of the tools in this list and watch your business grow!

Questions about our small business coaching services?

Call us at 1-888-504-0777,


Enter your information below to start growing your revenues and profits today…

[contact-form-7 404 "Not Found"]


small business coach

45 Best Business Coaches to Follow

The 45 Best Business Coaches to Follow in 2022

Bonus Material: Expanded List Of 90 Best Business Coaches.

Today I’m going to introduce you to 45 highly skilled business coaches, any of which is qualified to help you move the needle in 2021.

Grab my full list of 90 top business coaches with tips for choosing the best coach below:

Then read on for help choosing a business coach that meets your specific business goals.

Business coaches help business owners, entrepreneurs, and professionals to grow and succeed in business in many ways. Having a business coach is a good step to success. They give you personalized advice and growth plans for your business to increase revenue and accelerate your career and business expansion. You can find the best business coaches for everything you need in your business. With a business coach, you stand to gain a greater self-awareness mindset, increase productivity, performance, and confidence. Any of these business coaches should meet up with your current business needs and should have the skills and experiences needed to help you accomplish your expected goals. Here is a list of the best business coaches to follow, in no particular order. Congratulations coaches! We have attempted to describe what makes each coach unique.

If you need to take your business to the next level and make a difference among other business, here is the list of 45 of the best business coaches you can follow:

Alan Melton, Business Coach

1. Alan Melton, Entrepreneur, Small Business Expert and Small Business Coach

Alan has established a reputation as an internationally known author, speaker and business leader, having started twelve companies and acquired five more. Since then he has been coaching, mentoring and consulting an amazing group of entrepreneurs and executives on the fast track to success. In 2020, a pandemic year, one of his business coaching clients was featured in Forbes Magazine and another business coaching client was named to Inc 5000 fastest growing companies. He has coached business owners using a proprietary, award-winning process that has delivered outstanding results to clients for more than 20 years. Author of Small Business Solutions, Alan and his company, Small Business Coach Associates is recognized by Influence Digest, Protoly, Deliberate Directions, Feedspot, Fast Upfront, Six Figure Coach Magazine and Hubspot as one of the top business coaching organizations worldwide. He is the recipient of Inc 500 fastest growing companies, SBA’s Small Business Person of the Year, and the Sterling Award for Organizational Performance Excellence.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Erin Henry, Australian Motivator, Digital Entrepreneur

2. Erin Henry, Australian Motivator and Digital Entrepreneur

Erin founded the Game Changer Company in 2018 as a means for her to reach more students with her courses and coaching. She is an Australian motivator and digital entrepreneur with millions of followers on YouTube and other social media channels. She uses her company to help thousands of beginning entrepreneurs on how to grow their business. As a business coach, she is currently working on improving the next generation of leaders to rise and take over the business world.

Karl Bryan, Marketing for Business Coaches

3. Karl Bryan, Coaching Sales and Marketing Expert

Karl Brayan is the CEO of one of the world’s fast-growing E-learning company for business coaches. This company publishes E-learning marketing systems for small businesses. According to many top marketing experts, this is the most attractive business coaching program ever developed for clients. Also, he is the founder and editor-in-chief of Six-Figure Coach Magazine. He and his business partner, Adrian Ulsh provide weekly training to business coaches in the area of marketing.

Business Coach

4. Barry Moltz, Entrepreneur, Author, Motivational Speaker, and Small Businesses

Barry is a business expert helping small businesses to reach their maximum potential. He has many years of entrepreneurial experience from managing his own business and and serving as a business coach to many other entrepreneurs. He is also a well-known author. His first book titled: Need to be a Little CrazyThe Truth About Starting and Growing Your Own Business has been translated into four other languages. Presently, he has written six other books aimed at helping small businesses to be more profitable. Today, he is a recognized speaker and has had the opportunity to speak in countless business shows.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Melinda Emerson Small Businss Expert

5. Melinda Emerson, Small Business Expert

Melinda has more than 20 years of experience and has been able to take her own business to greater heights using her expertise. She is now internationally recognized as a motivational speaker and an business coach in developing small businesses and social media marketing. She owns a blog where she advises more than three million entrepreneurs around the world each week. She has been recognized by many large, prestigious organizations such as SCORE, Forbes, Inc Magazine and more.

Business Coaching and Mindset Expert

6. Sheri Kaye Hoff, Business Coaching and Mindset Expert

Sheri Kaye is a business coach for business consultants, entrepreneurs, and small business owners. She is also known as an expert for business growth and someone who inspires her clients to take good steps in expanding their business. She has written several books about achieving success and inspiration.  Because of her unique business coaching style and technique Sheri has a large audience who listen and are inspired by her. Throughout her career as a businesscoach, Sheri has impacted hundreds of people through her programs.

Sales and marketing strategist

7. Andy Turner, Sales and Marketing Strategist

Andy has 23 years of corporate experience and world-class marketing and sales skills. He is also a writer of two highly acclaimed books that deal with the problems of building a successful business and easy strategies on how to earn quick profit and make your business grow. He offers direct business coaching courses with entrepreneurs and business owners who want to expand their businesses.

Speaker, coach, Author of CEO of Your Life and Business

8. Melissa Dawn, Speaker, Coach, Author of CEO of Your Life and Business

Melissa is a famous speaker and business coach with a certificate from a certified professional co-Active Coach (CPCC) and others. She is a life and business coach that helps business owners to build their business to suit their expected lifestyle and values. She is specialized in helping people grow from their day-to-day jobs to become entrepreneurs in what they are passionate about. Melisa is the author of a book on entrepreneurship and her company is one of the best HubSpots business coaching services in 2019.

How to Get More Clients

9. Ian Brodie, How to Get More Clients

Ian is working with consultants, business coaches and other professionals to help them attract and win more clients without the pain and expense of traditional marketing. Get the latest blog posts on how to get more clients for your business consulting or business coaching firm from best-selling author Ian Brodie.

Founder and President of the Strategic Coach Inc.

10. Dan Sullivan, Founder and President of the Strategic Coach Inc.

Dan Sullivan is indeed a visionary and gifted theoretical thinker. He has 40 years of experience as a motivational speaker, consultant, strategic planner, and business coach to entrepreneurs and business owners. Dan has written more than 30 publications about business and how to grow in business. Apart from strategic business coaching he presently runs a successful coaching program for entrepreneurs to bring out their potential in life and work.

Founder and CEO of Action Coach

11. Brad Sugars, Founder and CEO of Action Coach

Brad started as a business coach in his late twenties and today his business is recognized as one of the world’s leading business coaching firms. With his entrepreneurship skills, Brad started a small business and turned them into profitable businesses. Because of his skills and achievements, it earned him the name “the turnaround kid.” Brad uses his skills as an opportunity to talk and share his skills with business owners and entrepreneurs on sales, marketing, systematization, and team building. He has business coaches located throughout the world.

Business Coach

12. Loren Fogelman, Spokesperson and Business Coach

Loren Fogelman is a spokesperson and one of America’s top-ranked business coaches. She was named one of the top coaches in HubSpot’s for 2018 and 2019. Lauren talks across the US as a spokesperson, and she is an expert in sales and pricing strategy, especially for small businesses. Her business coaching services are particularly for entrepreneurs who render services and will want to have more revenue within a short period. More of her business coaching is about moving from a business model for dollar-per-hour to the value-based model.

Startup Expert

13. Tommi Wolfe, the Startup Expert

Tommi is an expert that helps startup businesses to sell their products or services, find clients, and increase sales. She is a CEO, business leader, and entrepreneur with many accomplishments. With her skills, business experience, and qualifications, she provides business coaching to business owners and entrepreneurs to help them achieve their business goals by making the business profitable, sustainable, and competitive.

Robert Viney, Business Coach

14. Robert Viney, Business Coach, and Entrepreneur

Robert Viney is a well-known business coach who is successful in business coaching and entrepreneurship. He is a founder of prestigious business coaching aimed at helping people succeed in business through his effective business coaching programs. He focuses on sharing his knowledge and experience with other businesses to help them become smart and more creative in their business to make more profit with little stress and effort.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Paul Martinelli Belief Leadership

15. Paul Martinelli, Belief Leadership

Paul Martinelli travels around the world providing business coaching to business people and entrepreneurs to bring out their true abilities. He educates them by sharing his life-changing experiences in retreats, workshops, webinars, and training others to be skilled speakers and personal development business coaches.

business coach

16. Jackie Nagel, Synnovatia, Small Business Growth Strategies

As a small business coach & strategist, Jackie Nagel at Synnovatia provides innovative business growth and performance strategies to help entrepreneurs and small business owners challenge the status quo, nurture the maverick within, align actions with goals to take big leaps forward, and quickly achieve measurable results.

Business Coach

17. Allison Dunn, CEO & Executive Business Coach

In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning. She has other business coaches on her team.

Michael Founder of the Crayon Box

18. Michael Bungay Stanier, Author and Founder of the Crayon Box

Micheal is a writer of five bestselling books in the market. These books include the Coaching HabitDo more great work, and many others. His focus is to develop leadership and culture change. He was named the first Canadian business coach of the year, and he has taught more than 80,000 executives from big companies all over the world.

Executive Coach

19. Glenn Smith, Executive Business Coach

Glenn Smith gained more skills and experience after working on his family business until he became a successful businessman. He has been coaching businesses and organizational leaders worldwide for 20 years now. He has also been a leadership and organizational leadership teacher in many universities in the US. One of his well-known works is the business acceleration process, a system that has been proven to help entrepreneurs for their business growth.

Enterprise Developer, Published Author, Serial Entrepreneur

20. Adetiloye Adedayo, Enterprise Developer, Published Author, Serial Entrepreneur

Adetiloye is a business developer. With his skills and passion for entrepreneurship and enterprise development, he has provided business coaching to many businesses from startups to old businesses grow by providing his unique ideas into mentoring leaders into whatever field they are engaged in. He helps them to discover, develop, and fully utilize their business potentials.

Entrepreneur, Project and Marketing Manager, and Online Business Manager

21. Arlene Klein, Entrepreneur, Project and Marketing Manager, and Online Business Manager

Arlene is in partnership with business owners within the health and wellness community to accomplish goals. Her goal is to help people find their potentials and freedom. She studied business management and has obtained a degree in Health Service Administration. She assists health and wellness professionals on different business coaching topics and how to achieve freedom in business.

Serial Entrepreneur, Startup Advocate, Business Coach

22. Matt Ward, Serial Entrepreneur, Startup Advocate, Business Coach

Matt Ward is a business coach with startup businesses. He collaborates with leading experts in the growing field of Al, augmented, virtual reality, and space, and many others. He is a good expert in everything related to Amazon, e-commerce, network effects, market places, etc. Matt is also highly requested for startup businesses who want to grow in the market and become competitive.

Business Coach for Creative Entrepreneurs

23. Alycia Wicker, Business Coach for Creative Entrepreneurs

Alycia deals with interior design businesses. She is a business coach that helps interior design professionals expand and grow their business through online strategies. She is an interior designer and has more than 19 years of experience. She discusses various topics on her blogs like entrepreneurship, spirituality, and many more.

Founder Coach, Investor and Entrepreneur

24. Dave Bailey, Founder Business Coach, Investor and Entrepreneur

Dave developed the coaching programs for CEOs. He has had over ten years of working experience and is a master of his field. His business coaching programs help business owners acquire a new mindset and skills to help them stay in control of their businesses. He is not just a business coach but has co-founded and managed many companies and invested in multiple businesses.

Columnist on Small Business Trends and Coach

25. Rieva Lesonsky, Columnist on Small Business Trends and Business Coach

Rieva is a columnist for a publication that protects retail trends, employment, and women involved in all types of businesses. She is also a founder and president of GrowBiz Media, which is a consulting company that caters to small businesses and entrepreneurs. She has written several books about small businesses and because of her expertise, she has been on local and national television shows. She also offers many business coaching and mentoring programs.

Business Coach, Marketing Mentor, and Profit Catalyst

26. Karen Skidmore, Business Coach, Marketing Mentor, and Profit Catalyst

Karen has more than 25 years of business experience and is a marketing consultant and business growth adviser. She started coaching small businesses and experts specialized in selling services, online products, and group programs, giving them ideas to scale their business while maintaining their lifestyle. She is in charge of the Women’s enterprise program and is recognized as the support adviser for the business links.

Business Coach

27. Chris Kenber, UK Business Coach

Chris Kenber has been a business coach with over 30 years of experience in advising companies on sales, marketing, and strategic issues. He has experience in handling his businesses which are all profitable. He graduated from a prestigious business coaching academy and ventured into the business in 2003. With his certification and skill, he helped hundreds of UK foreign-based businesses and business owners to challenges and have outstanding performances in business.

Business Adviser, Presenter, Coach, Exit Planner

28. Julie Keyes, Business Adviser, Presenter, Business Coach, Exit Planner

Julie Keyes is an entrepreneur and the owner and founder of KeyeStrtegies LCC. Being a businesswoman and with her experience in business, and how demanding the job is on business owners and the difficulty in balancing work and lifestyle, she decided to go into business coaching and made a career as a business adviser. She is a speaker at many conferences dishing out her exit planning strategies.

The Business Coach

29. Bridgette Reed, The Business Coach, God’s Way

Bridgette helps women birth their businesses God’s way using faith as our foundation and grace as our standard. She helps women profit with purpose through business coaching. She has a blog that is focused on mom’s. She speaks encouragement and peace into her readers’ lives.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Nick Bettes Business Coach

30. Nick Bettes, CEO Business Coach

Nick has gained a lot of experience in defining and delivering growth strategies resulting from his work with several successful companies. He has gained a wide knowledge in sales, finance, human resource, marketing, operations, and information technology through his work. Now Nick focuses on helping CEOs become understanding, straightforward, and flexible. He helps in business coaching, business training, business consultancy and offers a manageable, low-risk solution to their business problems.

Zac de Silva Business Coach

31. Zac de Silva, Business Coach New Zealand

Zac is a business coach and with his many business accomplishments, Zac has acquired a lot of skills and experience in the field. He has provided business coaching to more than a thousand clients with his unique, easy, and practical advice. He offers retreats and workshops to his clients.

Lara Galloway Mom Biz Coach

32. Lara Galloway, The Mom Biz Coach

Lara Galloway’s main concern is helping mum entrepreneurs to succeed and happiness in both their home and business. She offers individual business coaching to these entrepreneurs in helping them make the right decisions, set the right values and priorities, and be confident to get the best in both the business and the family.

Lizzie Moult Marketing Mentor

33. Lizzie Moult, Marketing and Mindset Mentor, Podcast Host, and Founder of Business Basecamp

Lizzie Moult is an Australian and she is skilled and experienced in providing business coaching to entrepreneurs to use their natural talent and take their business to a greater level. She has worked with business owners and entrepreneurs to help their businesses expand and grow while boosting their confidence in their business coaching.

Executive Business Coach

34. Rob Carol, Executive Business Coach

Rob is an executive business coach. He focuses on five areas on which emphasis is laid depending on the type of business, the business’s needs, and the business owner’s expectations. He helps business owners put in less time to work while making more profit, which reduces stress and creates more time for themselves or other engagements.

Founder: Win at Business Coaching

35. Kathy D’Agostino, Founder: Win at Business Coaching

Kathy workes with business leaders and executives to define and design ideal customer culture to better satisfy their needs. This will also help them capture the heart of customers, which will help them grow and expand rapidly. She also assists them to use personal accountability, goal setting strategies to make the process match with core values.

 Business Coach

36. Karl Kremer, Toronto Business Coach

Business Coach Karl Kremer is passionate about helping his clients get everything they deserve out of their business. He works with his clients throughout the Greater Toronto Area to help them forge their business into a tool that they can use to improve the quality of their lives and the lives of those around them. Business Coach Karl works with his Clients to build a Leadership framework of Purpose, Values, Mission and Vision into which they can insert their Strategies and Goals.

Natalie Heeley Business Coach

37. Natalie Heeley, UK Network Marketer Business Coach

Natalie is a famous business coach for network marketers in the UK. She has successfully provided business coaching with business owners and helped them earn millions on their investments. She aims at helping clients become financially independent and maintain a flexible lifestyle with their business and other concerns, that is, a work and life balance. She says, “I believe that you should never have to choose between being successful and the best mother to your kids — you can be both!”

Award-Winning Business Coach, Bestselling Author

38. Alan S. Adams, Award-Winning Business Coach, Bestselling Author

Alan has worked with several types of sectors but specializes in small businesses and creative businesses like graphic design. He business coaches entrepreneurs to earn more profit and develop their business. He won an award as a business coach, a bestselling author, and is among the top 50 advisers and business coach of the year.

Business Coach

39. Georgia Walsh, Business Coach in Europe

Georgia is one of the best business coaches in Europe. She has worked in many large companies in Europe where she handled different positions and has gained 25 years of experience in the field with skills and courage which qualifies her for business coaching. She is now a famous business coach in Ireland. She says about herself, “I believe it’s the smaller, smarter steps that create the biggest leaps in business. My goal is to spark brighter focus, business breakthroughs and lots of reasons for you (and your team!) to pop the champagne.”

Business Coach

40. Carrie Green, Entrepreneur Business Coach

Carrie has a degree in Economics and spent 15 years working on wall street, not as a business coach. In the early 2000s, she worked as a productivity business coach. Her business coaching is focused on teaching entrepreneurs on how to earn profit in business without sacrificing a lot. Her website says, “We’ve worked with thousands of women from all over the world, across multiple industries to turn their ideas into a success and we’re here to help you too.”

Kayla Brissi Marketing Strategies

41. Kayla Brissi, Marketing Strategies, Bestselling Author

Kayla is a business coach, marketing strategist, author, practitioner, and speaker. She loves sharing her skills, massages, and expertise with others so that they can be the best in what they love to do. She is passionate about the work she does because she believes in inspiring and empowering others to utilize their unique gifts to make an impact on the world by making a difference and creating their legacy.

Business Coach

42. Bekka Prideaux, New Perspective Business Coach

Bekka has worked as a leader, project manager, and coach for 30 years and has gained a lot of experience. Using her experience in several industries, she helps her clients by giving them a new perspective about business and helping them think well and fully utilize their potentials to be successful in business. Her website says, “You always have a choice. In every moment and in everything we do we have a choice, a choice about how we react, what we do next and how we feel.”

Business Coach

43. Missy Shopshire, Leadership Business Coach

Missy is one of the business coaches that works with business owners, sales teams, small businesses, and entrepreneurs who want to grow and become better leaders. She had a successful career in sales, still, she shifted to a business coach because it gives her more time to spend with her family. She helps her clients accept whatever circumstance they may face and make the best outcome from it. Her website says that her business coaches are trained in business and life coaching because they believe you get a better outcome when you can choose whether to focus on one or the other, or both.

Business Coach

44. Lorraine Robles, Genius Finder Business Coach

Lorraine is a business coach whose main aim is to bring out the genius from her clients. She helps individuals and entrepreneurs to see and carry out business to the best of their ability. Through her business coaching, business owners can expand their businesses while maintaining a flexible lifestyle. She believes that life skills are vital in order for one to find purpose, be who they really are and explore all the possibilities with-in for personal and professional growth.

VIP Business Coach

45. Jo James Amberlife, VIP Business Coach

Jo James is based in London and has more than 25 years of experience, making her an expert among business coaches. In 2009, she created an organization called Amberlife which was aimed at boosting the confidence of its members to create a profitable business and have a good life. She also teaches members strategies on how to sell their products and services in order to grow and expand in business while making good profits to help them live well.

So there you have the list of the best business coaches on the planet. Who have we missed? Feel free to nominate another business coach for consideration in the blog comments below. If you happen to be located in Auckland, New Zealand you might like this list of getting a business coach in Auckland.  Here’s a great article on What is Business Coaching?

Did You Find A Great Coach On This List?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I couldn’t handle the workload myself anymore. My partner and I discovered the way out – our first business coach.

Finding someone who could help us with quarterly planning, overall strategy, and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time

If you want to see our expanded list of 90 top business coaches, click the button below:

Are You ‘Qualified’ To Work With A Business Coach? Find Out By Talking To One For Free. 

The fastest and easiest way to find the right coach (and to find out if coaching is really for you) is to start talking to business coaches.

I’ll ask you to answer a few questions, and then I’ll spend 30 minutes of my time with you to help you discover whether you’re a good candidate for coaching, and what type of coach would suit you best.

I’ve personally built 12 businesses, coached other business owners for 20 years and currently have a business coach of my own, so I know what it takes from both sides of the table to get a great result.


~ Alan Melton, Small Business Coach Associates

Developing and Deploying a Strategic Plan: an Entertainment Company

Strategic Plan

This week I am writing about Developing and Deploying a Strategic Plan. A Strategic Plan is an evolving, written plan that sets forth the vision, mission, and values of your company, long and short-range goals, and KPI’s to measure progress.

I have been writing a few posts about some of my hero clients and how we are able to achieve significant results from our work together. We use 36 Coaching Modules, which are areas within your business under the categories of Growth, Profits, and Freedom. When we improve your performance in these areas your business will run better.

Brian’s Entertainment Business

I have been working with Brian, this week’s business hero, the owner of an Entertainment Company (and several other of his businesses) for a few years now. When I met Brian he was relatively new in his business and he was considering the possibility of selling it due to low performance. Brian filled out our Coaching Module Scorecard which measures businesses in 36 areas under the categories of Growth, Profits, and Freedom. We determined that we should immediately develop and deploy a Strategic Plan. This is a tool that we develop for nearly every client that we work with.

The Strategic Planning Process for an Entertainment Business

Brian filled out a personal and business questionnaire and returned it to me prior to our planning session. Then we met for 2 hours to work on his personal vision and values and life goals for him and his family. Then we developed his business vision, values and mission, one year and five-year goals, and action plan for reaching his goals. Finally, we met with his team so that we could deploy Brian’s vision, values, and mission to them and get their buy-in and involvement.

Tactical Marketing For Brian’s Entertainment Company

We decided to target large corporations that do events; Brian began doing pro-bono work for large charities. We also focused on working in hospitality industry associations and with city officials to develop relationships and joint venture partnerships.

Employee Acquisition for Brian’s Entertainment Company

Finally, we worked on developing an employee hiring plan to allow his business to grow without overworking Brian. Since Brian’s business was very small at that point, and Brian had some relatives who had available time and skills to help his business, we recruited them. We also added some independent contractors to help with Brian’s events.

Results for Brian’s Entertainment Company

The result was dramatic growth and more time off for Brian. Here’s what Brian said;

testimonial14“I’ve tripled my revenues and my infrastructure allows me to travel out of town without worrying about the business.”


Congratulations to business hero Brian for his rapid success! He is enjoying more time for his passion of traveling while his business generates a good income for him. Developing and Deploying a Strategic Plan was a crucial key in reaching his personal and business goals.


small business coach

How to Succeed in Business Without Really Trying

Succeed in business
The Movie: How to Succeed in Business Without Really Trying

If you’re a Baby Boomer, you might know the title reference to a 1960’s movie. The story centers on an ambitious young man, J. Pierpont Finch, who reads a book about how to succeed in business and uses it to rise at a dizzying pace from mailroom to executive suite. (More recently, it was adapted into two Broadway musicals, one starring Nick Jonas and the other with Daniel Ratcliffe.)

This is our take – without the romance, drama, and musical numbers – on the things that might make it easier to succeed in business.

How to Succeed in Business Without Really Trying

Stay open to trying a new approach or considering a worthwhile suggestion, and go further than you expected to succeed in business without really trying hard.

Choosing Your Small Business

If you’re 100% sure that you want to start your own business, but not 100% sure of what business you’ll choose, then we’ve got some suggestions for how you can succeed in business with minimal agony.

Loving The Business You Start

For those starting out, the best advice for an easier path to succeed in business is to do what you love … or at least enjoy a lot. Maybe you’d adore making a living by creating art sculptures, recycling furniture, or running an animal rescue. Maybe you yearn to start a business doing landscaping, graphic design, or blacksmithing. 

From the following story, it’s not hard to understand how much more successful you can be if you really love your work.

It’s also about feeling real passion for an occupation. After years of the corporate grind, many people want to create a business to help others – which could center around specialties like counseling, environmental conservation, or coaching.

Here’s a story about how a passion became a path to succeed in business.

Paul Tima of Solutions-4-You – Industry: health & wellness products.

Along with his wife Cheryl, Paul sells natural personal care items, vitamins, and organic foods. Their business sprang up from years of research which disclosed how commonly used household products and foods are poisoning us “one cell at a time.” Their long quest began after Cheryl contracted scoliosis (which causes the spine to “collapse”). As they learned more, Paul was shocked by the fact that 85% of their household articles (from soap & makeup to cleansers & sprays) contained carcinogenic ingredients. He felt as if “God was hitting me on the head” to do something about it.

This all turned Paul into a man with an intense passion for educating folks about the damaging effects of common household goods on our health, and for providing new and time‑tested natural therapies, food, and household products that puts prevention before prescriptions.

“We still need our medical community of nurses and doctors,” he says, but we also need “to understand the body and how to take care of it.” We should make a choice to know what’s in the products we eat, drink, inhale, and use on our skin, and what it’s doing to us.

Take Advantage of Neglected Business Markets

One way to succeed in business without really trying is to choose a business without a lot of competition. Are there no acupuncturists in your town? Very few event planners? Not enough DJ’s, nutritionists, or life coaches? Is your area lacking an upscale restaurant, dance studio, delicatessen, or winery? Improve your chances of success by providing a business that’s in demand but lacking in your community.

To succeed in business you could consider offering a less common service:

  • Concierge for high-end clients. Executives, politicians, and TV stars don’t want to waste their time or energy on tasks like lining up concert tickets, finding handymen and contractors, or making reservations for a weekend getaway. There are 10.8 million U.S. millionaires out there who could be your next client.
  • Providing expert witness services for legal cases. Maybe you have skills that a lawyer might want in court – like a physician, security pro, or forensic scientist. You could also be a broker of expert witnesses – locally, nationally, or globally.
  • Services for seniors. As the Baby Boomer generation (born 1944-1964) ages, there is high demand for in-home companions and care providers. This group of 76 million Americans is also seeking an assortment of services to navigate:
    • Medicare, Social Security, Veteran Benefits, Long-Term Care
    • HHHousing, Downsizing, Reverse Mortgages
    • Legal Help (will, power-of-attorney, medical directive)

What Businesses Are in Demand?

Alternatively, consider providing products or services that are new or emerging. Changes in technology, lifestyles, and our stress levels are constant. We’re listing a few industries that seem ripe for the pickin’. If these aren’t just right for you, let it be a jumping board to discern what fits you in particular.

  • CBD or Hemp Oil. Become an online distributor of health-related trends. These oils are free of THC (the hallucinogenic stuff) and have become very popular.
  • Everything pet-related. When I heard a co-worker say she was building a $30,000 sunroom just for her four cats, I was shocked and dumbfounded. I then heard about a nearby restaurant just for dogs. Fido can play with his new buddies on Astroturf and have a doggie birthday party. Amazingly, I read that owners spent $69 million on their pets in 2017.

This industry is open for pet sitters, walkers, and trainers. You can start a mobile pet grooming business or a doggie daycare.  Or, start your own pet bar.

  • Tiny houses. There’s a growing trend toward downsizing and living more simply. From singles to retirees to young millennial families, people are choosing to move from their large suburban homes into a 300-square-foot tiny home on an 8-foot wide trailer. They not only want to reduce their “footprint,” but also have the flexibility to move when and where they’d like.
  • Selling alternative energy sources. Solar, wind, bio-fuel, photovoltaic, geothermal. As research, technology, and costs make environmental-friendly energy more attractive, business- and homeowners are wanting to become more “green.” Opportunities can be found in design, sales, distribution, repair, installation, and maintenance.
  • Personal coaching. This field has boomed in recent years due to society’s increasing struggles like divorce, layoffs, stress, and addiction. People are also looking for answers in the areas of spirituality, health, relationships, and self-improvement. Life coaches, business coaches, and marital coaches are needed to fill the demand.
  • Healthy fast food. Quinoa, free-range chicken, tailored juices, and tofu burgers. It’s a thing. The calorie-rich burger, fries, and soda just aren’t cutting it for everyone. Not only do we feel guilty eating that kind of food, but our waistlines grow proportionately with each happy meal. You could open a drive-thru restaurant, operate a food truck, or become a personal chef.
  • Virtual assistants. Every year, more people go into business for themselves. The owner may have a great product or service, but they need help with the office work:
    • logging appointments and checking email
    • finding suppliers, contractors, or vendors
    • making or fielding calls
    • ordering goods and equipment
    • tracking data like invoices, customer information, or budgets

This is an attractive option for a work-at-home business.

  • Software developers. According to the U.S. Bureau of Labor Statistics, the demand for software developers is expected to increase by 17% each year through 2023. The median pay in 2017 was slightly over $100,000 per year.
  • Skilled trades.  Masons, electricians, plumbers, and carpenters are recession-proof jobs. A significant portion (40%) of current tradesmen will retire in the next few years, so this field will be open.

Pressing the Easy Button In Your Business

There are other easy ways that your business can be a joy rather than a job.

Using Your Business Network

A great way to succeed in business without really trying is by leveraging your network of friends, business contacts, family, relatives, clubs, and other alliances. Connect with neighbors, social media lists, and former co-workers.

Build a community of support, word-of-mouth, and referrals through people you already know. Send them emails and social media posts to forward on to their network. Give them business cards and brochures to share. Sweeten the pot by offering discounts or gift cards when they refer someone who becomes a client.

Make a point of talking to members of groups you’ve joined such as clubs, associations, networking groups, masterminds, or meetups. Ask the group host if you can set up a table in the back of the room, or give a 5-minute pitch. Offer a free showcase event, e-book, or video about what you do and how it benefits the audience.

You can expand your network by joining a trade group like a barter exchange. Members provide products and services to each other cash-free. The work you perform for other members accrues credit to purchase services within the exchange. You not only save on expenses for services like website design, coaching, and marketing, but you also are now a part of a strategic community.

Apply Your Business Talents & Gifts

Instead of setting up a business just to rake in the cash, consider following your calling instead.

Are you artistic and creative? Then you can start a graphics design shop, photography studio, or art gallery. These pursuits may certainly make you money, but you’re using your artsy talents and fulfilling a dream.

Do you hate clutter? The world is looking for organizers to help purge, sell, donate, and re‑organize the things accumulated over the years.

Are you someone who loves to write? So many people need help to make their content clear, well-organized, useful, and compelling – from blogs and web copy to magazine articles and books.

Settling for a high-paying job might bring in a healthy paycheck, but may make you feel as if you sold out. You know what you were really meant to do.

Follow your intrinsic talents. A business won’t be hard work if you do something that comes naturally.

Become the Business Go-To Person

If you prove yourself as the reigning expert in your field, then to succeed in business will come easier. Our suggestions for establishing yourself as the guru for any particular job:

  • Do one job. A lot of entrepreneurs have many talents, but if you want to be that go-to person who known for one niche then stick to just that. You may be renowned as a business coach but can also do website design … keep that secondary skill under your hat because that can confuse your client and muddle your message.
  • Develop deep knowledge. Read books, take webinars, attend classes, and practice. Knowing your business exceedingly well will cast your reputation as the go-to person in your field.
  • Define your unique selling proposition. Take time to flesh out what makes your business stand out from the competition. Tell the story of how your company is different or better. These questions might help:
    • What customer problems are we solving and how do we do it better?
    • How do we compare to the competition – faster turnaround? guaranteed one-day service?
    • What do clients say is best about what we do or provide?
    • What are our distinguishing qualities – customization? open 24/7? American-made?

(Read the related blog about USPs on our website.)

  • Publish. Write a book, blog, or post around your area of expertise. Find the right magazines, newspapers, or trade publications, and submit related articles.  Keep the content appropriate and relevant for your intended audience. (Note: Make sure to have it edited; nothing kills credibility like typos and mediocre writing.)

Starting a business can be exciting and heady at the start, but can be a tougher path to follow than expected. You can succeed in business without really trying by doing something you love, know thoroughly, or that which comes naturally. It will also help to use your existing connections, to choose a market that’s in demand, and to establish yourself as an expert. 


small business coach