Social Media Marketing: How to Market on Instagram


Social media is a massive part of our lives, and it’s not going anywhere. If you own a business, social media marketing is an essential factor to being successful. In the past, social media was just there for us to connect with friends and family. Now, it has become an important tool for businesses to promote their products and services while expanding their reach on a global scale. So what are the strategies for promoting your business on Instagram? And what tools can you use to achieve success?

Social media marketing is a strategy for brands to promote themselves on social media. It includes the use of many different channels, such as Facebook, Twitter, and, of course, Instagram. In recent years, Instagram has gained a lot of traction as a powerful marketing tool. Marketers use it to share photos and engaging videos about their brand, connect with customers and followers, and drive traffic to their websites.

The Elements of Social Media Marketing

There are three essential elements of a social media strategy: creating content, building relationships, and driving traffic. First, you need to create valuable and interesting content that will engage your audience. This could be blog posts, images, videos, or infographics. Once you have created some great content, you need to start building relationships with other users on Instagram. Follow others in your niche, like and comment on their photos, and participate in relevant conversations. Finally, you’ll want to drive traffic back to your website or blog by adding links in your bio and using effective hashtags.

The Advantages of Social Media Marketing


The benefits of Instagram are many. For starters, it has a massive user base with over 2 billion monthly active users. This presents a huge opportunity for businesses to reach new customers and build brand awareness. With the right strategy, you can create a loyal following who will become advocates for your brand.

Instagram marketing is also an affordable advertising option for small businesses since it does not cost much to promote your posts on the platform. You can gain new followers organically by using hashtags and getting involved with other users’ photos.

Additionally, Instagram is visual-centric, which makes it perfect for promoting products and services. Brands can post photos and videos that showcase their products or services in an attractive way.

Social Media Marketing Trends

Nothing stays the same forever, and as Instagram gains new features, marketing trends shift from time to time. The trends for Instagram promotion in 2022 include Stories, Live Videos, and influencer marketing. One of the popular trends is also using emojis or stickers in their captions, so they stand out from all the images people are viewing every day.

Stories are a great way to connect with your followers and share snippets of your day-to-day activities. They disappear after 24 hours, so it’s a more informal way to engage with your audience.

Live videos are also becoming increasingly popular on Instagram. This is a great way to give people an inside look at what you do and connect with them in real time.

Finally, influencer marketing is still one of the most effective ways to reach new customers on Instagram. Work with influencers who have a large following in your niche and collaborate on content that promotes your brand or product.

Tools for Instagram Marketing Success

There are a number of great tools that can help you with your Instagram marketing efforts. These include services for producing content, tracking performance, and driving traffic.

  • Hootsuite is one such tool that allows you to manage all of your social media accounts in one place, schedule posts ahead of time, and measure the success of your campaigns.
  • Another great tool is SproutSocial, which helps businesses grow their social media presence by providing detailed analytics on who’s following them and what content resonates most with their audience.
  • LumaFusion is a quick and easy way to create engaging video content for your Instagram followers. With this tool, you can add captions, transitions, music tracks, special effects, and more – all in one place.
  • Canva is a great way to create attractive visuals for your Instagram posts. With over one million templates and tools available, you can design anything from simple graphics to complex infographics.
  • Finally, Iconosquare is a powerful management tool specifically designed for Instagram users. It provides insights into who’s liking and commenting on your photos and can even be used to schedule posts ahead of time.

Promotion Ideas for Your Business on Instagram


There are many different ways to promote your business on Instagram. The key is to find the right mix of content and promotion that works for you and your audience. Here are some ideas:

  • Post photos and videos related to what you sell, such as company events or new products that customers might want to buy; don’t forget about coupons! Burberry shares images from runway shows and behind-the-scenes events with its millions of followers. Rohan uses Instagram Stories to show customers what happens in their warehouse before they ship items out each day.
  • Showcase customer testimonials in a creative way, with images or video clips. Include their name and country along with each photo so they can receive recognition where it matters most.
  • Run contests offering free giveaways. Make sure it aligns well with your brand image, though – you do not want people associating your contest with spam.

Some other great promotional opportunities include hosting a contest or giveaway where you encourage your followers to tag friends in order to gain more entries and get yourself some free advertising. You can also run an ad campaign using popular hashtags in order to target specific audiences interested in certain topics.

To generate leads directly from Instagram, consider adding a CTA button to lead generation forms, such as email sign-ups and webinars below your profile picture. And lastly, if you already have a blog set up on WordPress, make sure it’s connected here too! This will allow you to easily share your blog posts on Instagram and attract even more people to your website.

Final Say on Social Media Marketing

Social media marketing is an essential part of any business’s online strategy. Instagram, in particular, is a great platform to reach new audiences, connect with other businesses and promote your products or services in a creative way. By using the tips and tools above, you’ll be able to create successful Instagram campaigns that will help grow your business and brand. So if you’re not already on Instagram, now is the time to join!


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3 Ways To Ensure Your Business is Safe and Compliant


Making sure your business is safe and compliant is a crucial aspect to success. In response to GDPR, many businesses have taken multiple steps to ensure the safety of customer data and implemented all the required measures to comply. Even if these modifications may require an extra cost, they’re fundamental to running your business with no complications. Having a safe and compliant business is, in fact, essential to stay away from heavy fines and serious financial consequences. There are many ways by which you can ensure your business adheres to legal requirements. If you’d like to know more about them, keep reading. This blog post will provide you with three ways to ensure your business is safe and compliant.

Let’s dive right in.

What is GDPR?

The General Data Protection Regulation (GDPR) is a set of laws that impose businesses to protect the personal data and privacy of EU citizens.

Personal data is any information related to an individual. Some examples of personal data are name, email address, and biometric data.

If you want to know more about this regulation, check out this in-depth Osano’s guide to GDPR.

Rights of users under GDPR

Under GDPR, individuals have the following rights:

  • Right to be informed. This means you must inform users that you’re collecting their data, specifying what type of information you’re gathering and how you’re going to use it.
  • Right to access. Customers have the right to access the personal data your company has collected at any time.
  • Right to rectify. Users are entitled to correct their personal data if it is out of date, incomplete, or incorrect.
  • Right to data portability. Users have the right to transfer their personal information from one service provider to another.
  • Right to restrict processing. Users can refuse to have their data processed. Essentially, they may want your business to collect their data but without processing it.
  • Right to object. Customers can ask your business to stop processing their data at any time.
  • Right to be notified. Individuals have the right to be informed within 72 hours of realizing any data breaches which involve or compromise their personal data.

What does being GDPR compliant mean for a business?


A GDPR compliant business respects the rights of users and protects their personal data by following all necessary steps and implementing the correct procedures.

For example, letting users decide whether your company can collect some of their personal information represents a form of compliance.

What businesses need to comply with GDPR?

The GDPR applies to any company based in or outside the EU that:

  • Provides goods and services to EU citizens.
  • Monitors people’s behavior in the EU. 

In particular, key criteria for companies required to comply are:

  • A presence in one or more EU countries.
  • It does not involve a physical presence within EU countries, but rather the processing of personal information about EU citizens.
  • Over 250 employees.
  • Fewer than 250 employees, but data-processing affects the rights and freedoms of individuals and is not occasional. 


My sales and number of students have doubled

Beth Bradley, Owner, Dance Without Limits

“My coach at Small Business Coach Associates is super encouraging. He is great at pointing out things I’ve never thought about. It’s nice to work with a male in business who has my best interests in mind. Alan is great at keeping me on task without making me feel bad about missing a deadline. My sales and number of students have doubled since he began coaching me 5 months ago and I was able to take my first paycheck since starting my dance studio two years ago.”

Non-compliance penalties

Failure to comply with the General Data Protection Regulation (GDPR) will result in two tiers of administrative penalties:

  1. The first tier will have you surrender 2% of your company’s annual turnover or 10 million euros, whichever is higher.
  2. Tier two violations force you to surrender 4% of your company’s annual turnover or 20 million euros, whichever is higher.

Thus, ignoring this regulation may have devastating effects on your company’s finances.

Why it is important to ensure that your business is safe and compliant

Many reasons explain why it is very important to ensure that your business is compliant and safe. Below you’ll find some of the most relevant.

Avoid severe penalties with becoming safe and compliant 

As mentioned above, non-compliance can cause devastating financial consequences for your business because of the heavy fines that it will incur.

Thus, this is one of the first and most relevant reasons that explain why you should ensure your business is compliant. 

Enhance users’ and clients’ trust by being safe and compliant

The more you show users and clients that your business complies with the regulations and cares about protecting their personal data, the more you can build trust and convey professionalism.

As a result, they will feel more comfortable sharing sensitive information with your company.

Maximize your brand’s credibility and avoid negative exposure

In the event of a breach and fine penalty, employees, users, clients, investors, and anyone else directly or indirectly involved with your company will build a negative impression about it, as it will look unprofessional and unreliable. This negative reputation will also spread among the audience. 

This will make people less willing to do business with you, and you will lose the chance to generate new leads, partnerships, and opportunities for business growth.

3 ways to ensure your business is safe and compliant

There are many ways through which you can ensure your business’s compliance and safety. Here you can find three of the most relevant.

  • Protect users’ personal data using anti-fraud software

Protecting your website along with all your customers’ and users’ data is one of the first steps you need to take in order to avoid heavy fines resulting from non-compliance.

To achieve this purpose, you can use anti fraud software. Such a program would prevent fraudulent transactions involving stolen credit card information and other sensitive data. 

In other words, the program will automatically monitor, investigate, and block potential and proper fraudulent activities on your website.

As such, you’ll keep your website and users’ personal data safe, avoiding any breaches of GDPR.

  • Create and update your privacy policy regularly

A privacy policy is a legal document that clearly describes how you manage your users’ personal information, including everything from collection to storage.

To be more precise, a privacy policy includes:

  • Personal information. In this section, you need to specify what type of PI your company is going to collect.
  • Collection process. State how your company is going to collect the data.
  • Usage. Naturally, you need to describe how you’re going to use the information you collect.
  • Security. This clause will outline how your company is going to protect all the sensitive information.
  • Storage and sharing. Clarify where you’re going to store their data and if you’ll share it with third parties.
  • Cookies. If you’re using cookies, users must be aware of this.
  • Opting out and data subject rights. You must specify that users are not obligated to provide their personal data. Additionally, make it clear that they can object and request deletion of their information at any time.
  • Contact information. In the end, include contact details so that users can reach out to you or your staff for any question or issue.

Naturally, as the regulations change, you’ll need to edit the policy to state clearly what is going to change and how your company will deal with it.

In addition, you’ll need to update it anytime you decide to change the way you process user information. 

It will also be your duty to inform all users of the changes. There are several ways to do this:

  • Include an update clause in your privacy policy;
  • Send an email informing people about the changes;
  • Announce the changes via a pop-up on your website.
  • Be sure your employees understand GDPR by training them


You can also ensure your business is compliant by constantly informing and training your employees.

Employees will probably be handling sensitive information as well, so they need to be aware of all the legal practices, what they may do, the user’s rights, and what they can’t do.

You should invest in their training for this reason. You can give them video tutorials or relevant documents that clearly describe the regulations, for example.

Aside from that, you can prepare some individual documents to deliver to employees responsible for handling the personal information of users. With these documents, you can specify how employees should perform their duties and the procedures to follow. 

This way, you will be certain they will act according to the law, ensuring the maximum level of legal protection for your business.

Ensure that your employees have access to all these informational resources at any time. So that they may resolve their doubts quickly and proceed with their tasks without interruptions or delays.

Conclusions on creating a safe and compliant company 

We’re at the end of this article about three ways to ensure your business is safe and compliant.

The introduction of GDPR had many consequences for all kinds of businesses. Moreover, as the internet continues to develop, this regulation will become even more complex and refined, requiring even more sophisticated monitoring of sensitive information.

As for now, complying with this regulation will spare your business from heavy fines and financial penalties that could compromise its stability.

As stated in this article, there are many ways you can ensure compliance; some of the most effective are: using anti-fraud software, updating your privacy policy, and informing your team.

Thank you for reading this article. I hope it was helpful and insightful for you.

You can learn more about privacy regulations by visiting Osano’s blog. There you’ll find detailed articles and guides on the subject.


small business coach

5 Tips for Coaching Your Employees to Improve Performance


Coaching encourages and enables a new way of thinking and supports the application of newly acquired knowledge through concrete actions. With its specific approach, this enables much faster achievement of desired goals and results, as well as faster and easier realization of lasting positive changes in behavior. In today’s demanding environment, whether professional or private, expectations are high, and coaching supports us to fulfill them faster and easier. In business teams, coaching employees to improve performance is an opportunity for all to enhance their potential and achieve goals in a desirable manner. With that in mind and a series of research activities behind us, we bring five best pieces of advice all employers will find useful when considering how to improve employee performance.

Five Tips for Coaching Your Employees to Increase Their Performance


Make an Efficient Performance Improvement Plan

The challenge is to create an efficient strategy to increase productivity. In this regard, your coaching plan for employees to improve their performance should cover these key aspects:

  • Goal – Companies need to precisely establish the employee’s level of production. As a consequence, they will identify what to expect and are more inclined to face the performance objectives challenge.
  • Action Plan – Successful businesses have a clear-cut set of measures with a precise roadmap. The performance problem will be solved after specifying the actions, means, and include individual ideas of each operator. Annual performance reviews will also do a great job.
  • Checkpoints – Companies should set dates for reviewing an employee’s advancement and recognize where something can increase. A smart move would be to include writing research paper as an extra measure for performance coaching.
  • How to scale – It is impossible to check how successful your approach is without adequate analysis. Therefore, companies must make their remarks when coaching requires so and to receive personal feedback from subordinates. Feedback is particularly important when administering a company remotely and goes beyond the traditional performance management approach. Also, year-end performance appraisals should be proposed by a coach whenever possible.

Motivate Them with an Opportunity to Advance


When their job is always reduced to the same job or when the job is at one point, it starts to suffocate the employee engagement and work performance. The same job, the same position, without any indication or chance for advancement can demotivate even the most ambitious team members.

But you can turn it around and coach! If you offer them a possibility to advance, your coworkers will be motivated to try harder and be more productive. Here’s a simple tip – instead of hiring someone new, just promote an employee who is already in the company. This will raise the motivation and productivity of all workers in your company.

However, promotion does not always mean a raise and a new position. Promotion can also be in the form of a training, a course, or by boosting resources with a good coach. Motivate an employee by offering him/her a chance to develop skills and enrich knowledge. And as a result, they will be much more enthusiastic about working for you.

Express More Confidence when Coaching

Some workers naturally have higher self-confidence than others, and leaders need to be conscious of this. Regardless of when leaders include employees in the company’s prospect, decision-making methods, and coaching strategy, they nearly invariably boost their trust.

Of course, if the employee does not deliver optimal outcomes, you will have to notify them. Nor does it indicate that a manager should underestimate the role of employee feedback and benefactions. Studies show that nearly 98% of workers achieve more meticulously when they feel assured. This is another area where adequate coaching can step up.

Help Them to Step Out of Their Comfort Zone by Coaching

The goal here is not to exhaust and demotivate anyone. The goal of this technique is to get out of their comfort zone in order to show additional qualities that they did not show due to nervousness, fear.

Here we also have types of workers who “sneak in” after a while and do not have any passion for progress as when they were just hired. People need to be motivated to further learn and grow. Coaches should inspire them to combine work and education, among other methods. Also, you need to always be ready to help and provide an answer to employee’s questions. Organize a meeting or coaching conversations and share any experience they can see valuable.

Additional Methods for Effective Employee Performance

Before concluding the performance coaching advices, we think that improved performance can be also based on the following aspects:

  • Create a culture of feedback: A manager needs to create a perception based on the team’s feedback. Moreover, open-ended discussion inspires all employees to emit their voices and rise in the workplace.
  • Build emotional intelligence: Successful managers have a high degree of self-awareness, which leads to greater emotional aptitude. When you have developed emotional intelligence, you can better understand employees far more.
  • Get to know individual strengths and weaknesses: Everyone has strengths and weaknesses, and the same goes for company managers. Acknowledging depths and frailties empowers leaders to apply the best coaching strategies to their employees.

Conclusion on Coaching

Coaching is a relatively new area in whose importance is recognized by more and more companies. The effects achieved through a good coaching process prove that individuals and managers opt for coaching because the methods and techniques are quickly applicable. The world’s leading companies, such as Microsoft and Ikea, have a developed and organizational coaching culture that drives their success. With that in mind, new businesses are also advised to take part in this process, just like an already running organization that wants to build up.


small business coach

7 Tips To Make A Web App


For any business, small, medium, or large, a web app is the most effective way of interacting with potential clients and customers.

However, not all web apps are the same. If your web application does not appeal to the users, they are not likely to continue using it.

In fact, 38% of users stop using website applications if the layout does not appeal to them.

Everyone loves a web app which comes with a nice interface design and is functional — be it the business owner or the user. On the other hand, very few know how to make a functional app. We are not talking about the coding complexities here, rather their approach towards developing the app.

If you already have an app idea in mind, this guide will be really handy for you. We have put together seven tips that will make the web development process easier than you imagined. 

7 Tips to make a web app


Before we delve into the tips, let’s be clear that this is not a coding manual. We will discuss the seven most important factors that app developers often miss out on or fail to understand.

The goal is to make the web app as user-friendly as possible without cutting down on important functionalities.

There is also a marketing component to any website application. If your domain is already saturated, you need to break the mold and do something new.

So without wasting time, let’s dive into the seven tips to make a web app. 

1. Do a market research

When it comes to the fundamentals, a web app is a product that you are trying to sell. If many people find your application helpful, it will be a success. On the contrary, even technically perfect web apps will be a failure if people do not find much value in them. So before you start developing your application, research its market potential.

When you are doing market research, take into account what needs and demands are on the rise. Then think of ways to meet these demands through a web app. If you can identify a scarcity and capitalize on it, you will soon have a product that everyone wants.

Another important element of market research is finding ways to promote your web app. Here again, you will have to identify a particular problem and the demographics of the people who want a solution to it. Once you have identified who these people are, you can target your promotions at this group. Promoting your app is crucial since people need to know about it first to start using it.

2. Analyze competition

While competition analysis can be a part of market research, it has some distinct elements that deserve separate mention.

When you are analyzing competition, you also have a chance of noting what they are doing right. At the same time, you can also figure out their flaws and work on them.

Your competitors will greatly influence how you design and develop your app. You will need to find an edge-something that is lacking in your competitors. If you are offering the same product as everyone else, people would rather prefer the one they are familiar with. When launching a new web app, you have to ensure that it is unique and not a carbon copy of other web apps.

However, you must not overdo it in attempting to break out of the mold. If you end up making something so unique that people are intimated to use it, your application will be a failure. 

3. Design your web app with a purpose

The first thing about your web app that people will notice is its design. If you get all the design elements right, half the race is won.

With respect to web app development, design is a vast subject that deserves detailed study. It is not possible to sum up everything about it in a few words and you would need skills and expertise to get it right.

Do not overdo useful elements in your web app. For example, tabs are an extremely useful feature for easy navigation. However, if you use too many tabs your application will look more cluttered than anything else.

You must also label everything correctly. Keep in mind that people of varied competency levels will use your application. If you label things correctly, anyone from a child to an aged person can use your app. You would not want to assume any level of competency from the user. Provide all necessary guidelines in the design itself to make it easy for everyone.

Do not compromise on the design of your web app to save cost or time. In the long run, you’ll lose more than what you gain, so you need to consider all the factors, that impact cost of app development.

4. Pay attention to texts

The words you use in your web app user interface will make a world of difference. Steer clear from using any tech jargon that a layman won’t understand. How you structure the words and sentences also have a great impact which we often overlook.

Writing copies for a web app is not easy, considering that it has to be both short yet explanatory. If you clutter your web app with too much text, it will become visually unpleasant. The challenge is to communicate as much information as you can using as few words as possible.

Text in a web app has to have a universal appeal. Using internet slang or informal words is usually not a good idea. However, if you can be quirky while maintaining a degree of universal appeal, it can work wonders. 

5. Have a standardized process

There are multiple web app building architectures out there, and using too many of them will cause major problems. The first problem will show up when a new developer joins your team or an old one leaves. If each of them has expertise in different architectures, maintaining your app will become a hassle.

Maintaining a web app is more crucial than launching it. If you are using different architectures, the next developer would have problems with repairing and troubleshooting. 

For example, if you are using both TypeScript and JavaScript, you might encounter problems with issues like JavaScript email validation. Maintaining a standardized structure will make the development process faster and easier. You have to choose a web development architecture based on your goals and needs. The most important thing is to stick to your choice of architecture. 

6. Prioritize security on your web app

When people are using your web app, you are dealing with user information. For web apps with payment gateways, user information is even more sensitive. Ensuring security is mandatory for any web app. If you do not prioritize security, a cyber attack on your web app can ruin your reputation.

You can ensure top-notch security by having a trained team of developers. These developers have to work in tandem to make sure there are no threats or vulnerabilities. It is an intensive task and demands specialized skills.

A viable alternative is to outsource the work to a cybersecurity firm. These firms have competent teams working round the clock to keep your website secure. 

While it may seem like an unnecessary investment, it is indeed the most important investment for the long-term success and growth of your web apps. 

7. Encourage users to leave feedback and work on them


Creating a web app is a continuous process. It does not stop once the application is up and running. Apart from routine maintenance, it is also important to take user experience into account.

Always keep a feedback option in all your web applications. Make the feedback option easy to use and simple. If you want people to fill out a survey, many will ignore it. Instead, choose something less time-consuming and easy to do.

Getting feedback is the first step. You also need to take this feedback into account when you make changes to your web app. 

Remember that your users determine the success or failure of your application. Respect their opinion and try to incorporate as much as feasible.

Make a conscious effort to persuade users to leave feedback. Remember that only negative feedback will give you room for growth. When you get any negative feedback, assess it from every perspective to see what can be done.

Receiving feedback and working on it also makes your web app future-proof. You need to keep up with both changing technology and human needs. If you are using outdated technology or design, people would no longer find your application engaging. 

Constant feedback tells you what people want and what are the prevailing trends. It is crucial to pay close attention to every single feedback you get. 


As you can understand by now, creating a web app is not easy. You need skills in every domain, be it technology, marketing, or customer interaction. 

We get a good web app only when all these elements work together. Pay equal attention to every point, and your web app will be on its path to success.

 Author bio

Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. 

Do you want to engage your target audience with informative and engaging content? You can reach her at [email protected] for any content writing/copywriting requirements. She is passionate about writing and helped many businesses achieve their content marketing goals with her compelling content. She loves to read, travel, and experiment with different cuisines in her free time.   


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How to Create the Ideal Company Wiki in 5 Simple Steps


In Five Simple Steps, Create the Ideal Company Wiki

Want to keep your knowledge and content private yet accessible to only your associates? Then a company wiki is your best bet—it’s a wiki you don’t have to share with the public.

A company wiki is a perfect solution for teams working within a company on projects together. Only those can access the company wiki you allow, and all your content is private and secure. So it’s perfect for storing sensitive data or work methods.

A company wiki can help in numerous ways; some significant ones are as under:

  • It helps make a new hire’s onboarding process easier
  • It Ignites your team’s productivity by saving the time they search for information
  • It helps tackle errors in documentation, as it can be a collaborative process
  • It stores the vision, goals, and style of your company to communicate will all
  • It helps answer technical questions to avoid being asked over and over again

A company wiki is an essential asset for any company, big or small. Hence, this article will teach you how to create the ideal company wiki in 5 simple steps:

  1. Select a wiki software that caters to your company needs
  2. Structure your company’s wiki
  3. Create and upload the information
  4. Circulate the company’s wiki within the company
  5. Keep adding the new information

Five steps to an ideal company wiki:

  1. Select a wiki software that caters to your company needs

For an ideal company wiki, you need an ideal wiki software that runs it. With a multitude of options to choose from, it can be challenging to find the gem. However, we have done the research and found the best for you.

If you want to use a company wiki to help your team stay organized and keep the content up-to-date, Slite is the ideal software to create a wiki. It is a company wiki software that is easy to use and set up. With its clutter-free interface, you’ll have an excellent company wiki that everyone will use.

  1. Structure your company’s wiki

Once you have chosen the right company wiki software, you are ready to populate it with the information. However, you will first need to structure it.

If you’ve got a lot of information to share, make sure to categorize and sub-categorize it in order to make the platform more user-friendly and easy to navigate. The idea is to create a hierarchy of information. For instance, think of the three main sections as Tiers.

  • In Tier 1, you should have the departments
  • In Tier 2, you should have the functions of those departments
  • In Tier 3, you should have the different tasks those functions do

To Elucidate, the HR department’s function to onboard new hires should be structured as a subcategory of the main HR category. In this subcategory, you can place the documents, guides, or tutorials for the newly-in employees.

Similarly, you should structure the information on your company’s wiki by dividing it into the functions of central departments so that it remains clutter-free. However, this structure is not the thumb rule but an example. Since you know your company well, you should structure your company’s wiki in an easy-to-use way for everyone in your company.

Having done with structuring your company’s wiki leads you to the next step that is to populate it with the information.

  1. Create and upload the information for your company wiki


Once you have structured the wiki, it’s time to put some flesh on it. At this stage, you will need the help of the heads of each department of your company.

Since the heads are the ones dealing with the technical things of their departments, they can tell what things are to be incorporated in the company’s new wiki. For instance, the head of HR must have the knowledge of frequently asked queries of the employees. Hence, you must have them create an HR FAQs page under the HR main category.

Similarly, the marketing head may know more about your company’s style; hence, you can request them to help communicate the style effectively. Also, they can have templates such as marketing plans uploaded on the company’s wiki.

Besides domain-related knowledge, there are certain things such as a company’s vision, mission statement, expectations from employees, general guidelines that need to be circulated within everyone. For that, your company wiki should also have a dedicated general page.

At this stage, you should create and upload all of the general information. Then, as the wiki goes live, you can allow the desired employees to edit or add new information.

In the beginning, your company’s wiki may look like a newborn having little knowledge or information. However, it will mature as more employees will be allowed to edit or add the information over time.

  1. Circulate the company’s wiki within the company

Voila, it’s time to invite your employees to the hub of information they need within the company. Your company’s wiki is ready to go live after you have structured and added the pre-existing information.

The company’s wiki will let your employees collaborate without having to use other applications. Here, they can share every form of information, such as audio, video, image, text, etc., with each other. Furthermore, since it is a collaborative platform, it makes it easier for the employees to have feedback, direction, and brief on the projects they are working on.

By contributing new information, the wiki will mature over time and become the go-to resource for any employee that needs clarification or a solution to a problem.

  1. Keep adding the new information

Since the company’s wiki is created to save employees’ time who seek clarifications to their queries, you must keep it up-to-date.

Whenever an employee’s mind lights up with a question, the answer should already exist in the company’s wiki. If it doesn’t exist, it should then be added in case the same question pinches another employee someday later.

It will save everyone’s time; hence, keeping the wiki up-to-date will contribute to the company’s overall productivity.

Conclusion on creating a company wiki

If you do steps one through five, you’ll have an ideal company wiki that your employees will turn to when they need information.

By setting up a wiki, you’re increasing your company’s overall productivity because your employees will be able to find the information they need quickly and use that time to work on something else.

Also, It’s crucial to make your wiki as easy to use as possible. It should also be easy to add, edit, and update.

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10 Easy Ways To Optimize Your Sales Pitch


Your sales pitch can say a lot about your business. It’s your opening line and your chance to show a great first impression when meeting with your customer. 

Understanding how to meet your buyer’s needs and engage with them is a crucial step in sales. The first half of having a successful sales pitch is securing their attention, and the other half is closing the sale. 

To optimize your sales pitch to the maximum, in this article, we will show you ten easy ways to optimize your sales pitch. 

What is a sales pitch?

A sales pitch is an optimized sales presentation where a salesperson explains the benefits and ideas of their business in one or two minutes or less. Sales pitches are frequently referred to as the ‘elevator pitch,’ a term that states you should be able to deliver the sales presentation (message) in a time frame equivalent to a single elevator ride. 

Ten Ways To Optimize

Your Sales Pitch 


1) Do research 

Every interaction with a buyer will require you to know about their market and which problem you can solve with your sales pitch. Buyers are always searching for an answer, and when you conduct the proper research, you may be their right solution. 

Avoid approaching people at all costs when you don’t know the industry well. Additionally, whenever you present your sales pitch, try to be as simple as possible and make everything easy to understand. Avoid using complex language or trying to prolong the presentation.

Ideally, you should be able to continue the conversation to close right after you present your sales pitch. Although, never forget that when you don’t do enough research in the market, your sales pitch can never be simple to understand. 

2) Make it short & clear 

A sales pitch isn’t going to a classroom and presenting a 1-hour presentation. You’re not going to have people’s attention for too long until they are interested in buying. A short sales pitch lasts about 15 seconds. 

According to a study done in the early 2000s, it was shown that the average attention span of human beings only lasted eight to 12 seconds. This is shorter than the average attention span before the 2000s. Considering this, you know that you have to make your Pitch enjoyable or else it won’t succeed! 

3) Show who your customers are 

Show your potential buyers who are buying your product or service. That way, you show how you are approaching the market and whether the buyer you are presenting matches your target audience. Be specific in finding out who is interested in your product or service and try to convince potential buyers why they should be interested. 

4) Address the problem 

Your target audience can only consider you valuable once they know you can solve a problem for them. Address the situation they are consistently facing. For example, the potential buyer you are approaching faces an issue when sharing files, and you have software that solves this issue. 

After that, you can discuss further how difficult it may be for the potential buyer to share files without your software. 

5) Show your progress

People want to invest in things that are proven to work. Ideally, you can do this by showing them your current customers and how well your growth rate has been in the past year or six months. Additionally, you may even show past achievements you have accomplished and revenue rates that have been achieved from your product or service. 

Trust is built when you show potential buyers that others are buying from you too. Word of mouth is the most powerful marketing tool and directly can affect how well your sales pitch may go. 

6) Describe how the outcome looks like

Show the benefits behind your product or service, just like the example we took before with the software for file sharing. Show your potential client how they would save time while using your product or service. Or even show them how their overall life would improve when they choose to buy your product. 

In short, your Pitch should look like a brief conversation that summarizes what your business does, how it does it, and who is it doing it for? By stating this, you are painting a clear picture of what the outcome will be for your potential clients. 

7) Tell a story 

Keep your listeners engaged by telling a story about your product or company. Interesting stories include how customers succeeded while using your product or service. Maybe even a story of how difficult it may have been for your company to succeed, but with your new product or service, you managed to succeed. 

Stories create emotions, which may be a great way for listeners to feel an urgency to buy. 


8) Show facts 

Consumers do buy when they feel arousal of emotion behind it, although every consumer rationalizes before making any decision. By providing proven facts such as case studies or statistics, emotional decisions feel satisfied. This is you showing a proven reason why they should buy from you and will help them feel comfortable that they made the right decision. 

9) Educate 

Teach your potential buyers more about your product or service. Additionally, while doing that, you may include some issues people of the same target market are going through and how to avoid them through your product or service. 

While doing this, you are adding trustworthiness to your Pitch and maybe even teaching consumers something they may have never heard of. 

10) Implement the fear of missing out (FOMO) 

A powerful motivator when it comes to deciding whether to buy something or not. It is just like when the new iPhone comes out, and many people will buy it because of the fear of missing out. Make your product or service look the same way during your sales pitch. 

It would be best to create a sense of urgency to buy and not let the decision wait and fade away. For example, urgencies can be a limited-time offer, showing your brand authority, offering a gift if they choose to purchase no, and much more. 

Examples of a great sales pitch 

If you need some examples to look at before your creativity can start coming into play, here are a few examples from top sales pitch examples. 


“Deliver your next deck faster with our free presentation templates. They’re fully customizable, professionally designed, and delightfully easy to use.” 

If you were about to make a presentation and wanted to customizable the way it looks, then you would be convinced right away from this sales pitch. Why? 

Pitch offers ppt templates that are customizable and professionally designed. Many business people may lose time thinking of what design they wish to add to their presentation. Pitch is offering them a solution by giving them ready-made templates with world-class designs. You even see how straightforward their sales pitch is when claiming that it is fully customizable, professionally designed, and easy to use.


“There’s a better way to grow. Hubspot offers marketing, sales, service, and operations software that helps your business grow without compromise. Because ‘good for the business’ should also mean ‘good for the customer.”

By reading this sales pitch, you see Hubspot is getting straight to the point. It is telling businesses that they benefit when the customer benefits. Your customer is busy and has other things going in their mind, so a pitch that gets straight to the point saves their time and yours as well. 


“Vidyard is the best way to sell in a virtual world. From prospecting to proposals, record and send videos that personal touch to every sales email.”

Vidyard, in their sales pitch, is getting personalized, mainly because many salespeople find videos a unique tool. Sales pitches are best when personalized, but Vidyard also makes you feel comfortable when they say, “Vidyard is the best way to sell in a virtual world,” stating that remote selling can be done quickly and easily. 

Why shorter sales pitches are a better idea


Having shown you the examples above, you see that all these sales pitches got straight to the point and were maximally optimized for a short conversation. Talking too much, not providing the correct information, lack of market research, and talking for more than two minutes can quickly kill your sales.  

A long conversation isn’t important but a short one that is quality. It is just like when you are told not to talk too much in class or by your parents when you were a kid. So furthermore, keep your sales pitch clear, short, and simple! It will help a lot and have customers thanking you after for your efforts! 


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8 Strategies to Promote Positive Customer Reviews for Your Business


8 Strategies to Promote Positive Customer Reviews

Positive customer reviews are a very important aspect to your business. Gone are the days when a catchy advertisement run across all available media platforms would direct all of the potential customers to your business. With time, trust issues have intensified quite a bit.

Today, most of your customers would go with a recommendation given by a friend or acquaintance rather than trusting the work of your sales department. They would rather trust a user’s review in the comment section than your promises and guarantees given in the description. Individual reviews feel much more relatable to them than anything else.

Naturally, the wisest strategy to operate under such circumstances is none other than generating maximum possible customer reviews. But then again, the goal isn’t as easy to achieve as it sounds.

Let us acquaint you with a few tried and tested strategies to promote positive customer reviews for your brand or business.

1. Develop customer-friendly strategies

Positive or negative-your customers won’t ever leave a review until they feel welcomed to do so.  As per the latest product management trends, you need to optimize the company’s strategies and policies so that they revolve around customers. Take the first step in genuinely connecting with them!

Create an online webpage and make it user-friendly, which will serve as a quick DIY reviewing portal.  You won’t have to make calls, get them to fill survey forms, or anything.

After purchase, they can review the products directly on the website instead of contacting the company.  Personalizing customer service is another efficient customer-centric strategy.

In it, customers will receive custom and tailor-made solutions to their problems. Consequently, they will feel more connected to the store and would be willing to offer positive reviews.

2. Have frequent discount campaigns


Well, one quick way to urge your clientele to leave a review is to offer a gift in return. Perhaps, you can offer a discount coupon or code. It will compel the buyers and users to leave a review, and most likely, a positive review.

In case your brand is tight on budget and cannot afford to give out discount coupons to every user that leaves a review, then we suggest you consider a lucky draw. Offer a free entry to the lucky draw to those who leave a review. However, make sure that the prize of the lucky draw is inviting enough. If it isn’t, users might as well skip it. If you have a business that sells ergonomic furniture for WFH lifestyle, you could offer work from home accessories instead of discount coupons.

Also, if you run frequent discount campaigns now and then (without asking for the review), your clientele will most likely drop positive reviews. Who doesn’t appreciate getting more for less?

3. Provides spaces for customer reviews

Your website will only serve to be helpful in drawing clients until they know you and search you up. But, what about all those potential clients who do not know you?

First things first, you should create business pages on different third-party platforms. Studies show that consumers trust Yelp and Facebook quite a lot when it comes to brand reviews.  You can enable your customers and potential clients to give reviews on these platforms by creating your business pages.

Build a new page or claim a business; the selection depends on you. As a seller, you can establish a presence in e-commerce stores like Amazon and eBay.

Once you start receiving positive reviews on these platforms, you can feature them on your website and social media handles too. For your ease, you can use customer feedback software. This will help you collect and analyze your overall customer feedback seamlessly.

4. Build trust

When a user reads a positive review of a particular product, he may feel encouraged to buy it. However, if he scrolls down and reads a list of only-positive reviews, clouds of doubts may surround the reader. Ornate compliments will only further intensify these doubts. Thus, shaking your potential buyer’s trust in the authenticity of your brand.

For that very reason, businesses need to share both positive and negative reviews of their customers. Share them just as is and refrain from editing. Doing so will have your audience perceive your honest and dedicated intentions.

5. Show your appreciation for customer reviews

Reciprocation in all matters is of immense importance. Your customers will only feel motivated and encouraged to provide reviews when they know the value of it.

As a business, you should make your audience and potential clients aware of the importance of review-giving.  Appreciate your clients giving reviews through visual content. You can use social media tools, like Instagram and Facebook, to share encouraging infographics and posts.

For loyal customers, you can provide a special discount or send promotional products. Post about these online so that other customers feel motivated about expressing their thoughts.


6. Get to know your audience

When your clients pay a visit, be it in your virtual store or physical store, make sure that you get to know them a little more than just knowing what they need from you. Request for their email address so that you shall maintain frequent contact with them and keep them updated on the latest arrivals and trends.

We understand collecting so many emails can be rather hectic. Whether you do it digitally or manually, the struggle is more or less the same. Hence, for your convenience, you can make use of checklist software.  It will serve as a tool and organize the process to make it easier for execution.

7. Host events


Another amazing way to get positive client reviews is to host events. You can come up with different events on your own or collaborate with other brands. For example, if you are a food brand, you can host a food festival in collaboration with ingredient manufacturing companies.

In these events, your customers and interested people can learn more about your business. You can organize various activities so that you can connect to your audience on a more personal level.

You can even offer samples to the audience, and ask for reviews directly.  Hence, you can get lots of positive reviews to feature on your web page.

8. Focus on packaging

Customers simply love it when the packaging of the product is good.  It is the extra cherry on the top that they do not expect, and can help you increase chances of positive reviews.  You can make a unique and aesthetic packaging that comes with a card or something extra.

Conclusion on customer reviews

Now, of course, you can experiment further with these strategies. And devise a custom one. In actuality, it always works best this way. Begin working with any of these general strategies and add elements of yours along the way. Doing so will help you get to a strategy that yields the maximum possible results for you. Good luck!

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Why Do Small Businesses Fail?

According to the Small Business Administration (SBA), in 2016, the U.S. was home to 30.7 million small businesses. Those businesses employed 59.9 million people, accounting for 47.3% of the workforce. And yet, small businesses fail.

Whether it’s a one-person show or a small company with fewer than 500 employees – you’ve got a small business. These are the lifeblood of the American economy… and yet, many small businesses don’t even make it past their first year. About half of them fail within the first five years, and only 1/3 of them make it to the 10-year mark.

Why do small businesses fail? Many factors influence small business success, including financing, marketing, product and service offering, and target market. If one of these things is off, it can create a difficult situation for business owners.

Reasons Small Businesses Fail


Not everyone who dreams of owning their own business has the knowledge and skill it takes. But even seasoned entrepreneurs aren’t guaranteed a win.

No Clear Business Plan

When you get excited about something, it’s easy to want to dive right in and get started. It isn’t simple to answer the question of why small businesses fail. Unfortunately, that motivation and enthusiasm about your new business idea will only get you so far. Business owners who do not plan adequately before launching to the public will undoubtedly suffer. And that poor planning may not come back to bite you right away – but it could spell the end of your business much sooner than you’d planned.

Before you even start becoming a legal small business owner, you should first develop a business plan. No clue where to start? There are plenty of templates available to help.

Your business plan should include:

  • A description of the business and value proposition – the clearer, the better.
  • An overview of your capital needs, including operating capital, projected cash flow, revenue stream, budgets, etc.
  • Current and future staffing needs, including management
  • Market research and competitor analysis
  • Marketing needs and initiatives
  • Broader market opportunities and threats

Make sure you have a solid grasp of your industry and competition. For the greatest chance of success, establish a sound business model and company infrastructure before building out a single product or service.

Small business owners who do not address business needs with a plan before operations start will create unnecessary challenges. Those challenges may be overcome or they could directly cause business failure.

That said, small businesses should also take the time to regularly review the initial plan and make adjustments for the future based on changing conditions.

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Lack of Funding Can be why small businesses fail

The biggest reason for business failure comes down to money. If you don’t have enough cash flow to support your business during the growth phases, you’ll eventually have to close shop.

Funding for startup companies takes many forms – from a small business loan to crowdfunding and venture capital investments. If you plan on approaching a bank to get funding for your journey as an entrepreneur, you shouldn’t skimp on business planning. Banks want to know they’ll be able to recoup their investment – and if you can’t prove how and when you’ll make money, banks won’t give it to you.

All businesses need a certain amount of cash reserves to fall back on to keep operations running while you wait for accounts receivable to come in. This won’t change as you grow. But, with the right investments and growth strategies, you’ll be able to keep enough money in the bank to keep things moving even if you hit a sales slump.

Small business owners may harm themselves with pricing. If entering a saturated market, it may be tempting to price everything low to capture the market. Doing so may get you customers, but if it means you don’t have enough revenue to generate a profit – you’re not doing yourself any favors.

Marketing Efforts Fall Short

All too often, business owners underestimate the importance of marketing initiatives. They may target the wrong customer base. They may need a bigger marketing budget to execute their marketing campaigns.

One of the most effective marketing efforts you can focus on is getting more Google My Business reviews. Data shows 97% use online media to shop locally. That means most people research your business before ever engaging with you. Your Google My Business presence works much like word of mouth. It will help your search engine optimization efforts, too.

Besides your business plan, spend some time developing a full marketing plan. Outline what you need to do and how you’ll do it. Include the money you’ll spend. Consider hiring a research firm to help ensure you’re targeting the right customers.

Inadequate Management

Another reason companies falter within the first year is that many times, the business owner is the only management staff. A business owner may have the skills to create a product or service, but could easily lack the required management skills to appropriately manage a team.

Without adequate management in place, it’s easy to mismanage crucial parts of the business – from hiring staff to marketing, or finances. A smart business owner recognizes their weaknesses and outsources those areas. Be it because they don’t have the knowledge to handle a task well or just don’t have the time to handle it correctly, effective business owners know a strong leadership team is critical to long-term business success.

Other Reasons Why Small Businesses Fail


These, of course, aren’t the only reasons a business may not make it. No one can plan for every scenario, but the more you’re aware of from the beginning, the better. Other causes include:

  • Unsustainable growth
  • Lack of data
  • Refusal to pivot when it makes sense (did you know that Nintendo and Twitter are only successful today because of the choice to pivot?)
  • Lack of understanding around today’s consumer behavior
  • Inventory mismanagement.

Protecting Your Small Business During its Vulnerable Time

Don’t let the fact that only 20% of businesses survive their first year scare you. It’s okay to start small and scale up. Focus more time and effort on the research and planning phases. Spend money wisely. Work with a small team of freelancers on a project basis, rather than hiring hourly employees and offering benefits from the start.

Where are you on your small business journey? What advice do you have for brand new entrepreneurs? Let us know in the comments.


Author Bio:

Lucinda Honeycutt is the Head of Content for Orbit Local. She has 13 years of experience in content creation, WordPress, and SEO. When she’s not writing, she can be found binge-watching true crime TV or listening to an audiobook.


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Bonus Material: Learn Elon Musk’s Top 4 Short-Term Goals Before He Started Tesla.

Today I’m going to show you 1) why short-term goals are more important than you thought, 2) four tips for setting short-term goals, 3) techniques to achieve your short-term goals, 4) how to prioritize your short-term goals, and 5) thirty seven examples of short-term goals.
(Grab my write-up about how Elon Musk used four clear short-term goals to take Tesla from $0 to $30 Billion in just 7 years below.)

Then read on for help on how to set clear and effective short-term goals for your business.

Short term goals form an integral part of success in whatever you do, be it business, career, education, health, etc. They focus on goals that can be achieved within a short amount of time, usually less than a year. They are often the broken-down steps and shorter actionable tasks drawn from long-term goals.

Last week we wrote an article about long term goals. Once you think about the future and create long term goals, you want to move into the near present and create short term goals.

That said, developing and implementing short term goals effectively will bridge the time void created by long-term goals and make their achievement incredibly feasible. In this article, we will explore short term goals, what they are, why you should have them, some tips for setting and prioritizing your short term goals, as well as some short term goals examples.

What are short term goals?

As the name implies, a short term goal has to do with a short time, sooner than long-term goals. A short term goal is a statement of something you want to achieve soon. The near future can be today, this week, month, or even year. Short term goals are goals that you want to achieve soon, and the small timeline of accomplishment is the fundamental characteristic of short term goals. When the timeline of execution becomes longer, like multiple years, it becomes a long-term goal.

Goals of this nature also tend to keep your focus on the present, what you can do right now to meet your ultimate long-term goals. Short term goals help you manage your time well, and even though they might seem like small and minute steps, they steadily set you on the path of success and accomplishment of your life, career, business, etc., goals.

The distance between where you currently are and where you intend to be is bridged by short term goals. They are primarily small, short tasks, to-do’s that need to be accomplished within a short amount of time, usually not more than a year. They are made to be short intentionally, as walking steps that add up to long-term achievement.

Short term goals help to achieve bigger long-term goals. They help you set your focus and pay attention to where you’re heading, recognizing the next course of action to take and assess your progress if you’re headed in the right direction.

short term goals examples

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Why are short term goals important?

Short term goals have a unique benefit to an individual and businesses.

  1. They help create effective strategies

For example, suppose you want to increase your company revenue by 30% before the end of the year. With this short term goal, there are several strategies you can implement to achieve this goal, like, invest in marketing, make decrements to price unit costs, implement seasonal promotions and discounts, etc.

Short term goals provide the platform on which to create an effective strategy for its realization. Such broken down steps and strategies are essential if you want to achieve your short term goals as it makes the process of achievement much more effortless.

  1. They help to provide quick feedback

Getting feedback is vital towards achieving your objectives, as they serve as motivation to your set short term goals. Whether positive or negative, feedback is essential, and short term goals provide the chance to get it.

By definition, short term goals require a shorter time of achievement than much broader long-term goals, and that means milestones are much easily assessed and tracked. Short term milestones help you to align your other tasks to the bigger picture. By doing so, you’ll be able to have quicker feedback in a relatively short amount of time, and this positively impacts your progress towards your long-term goals.

For example, suppose you have a short term goal to expand your customer base to 10,000 within four months, you’ll develop a viable road plan showing clear actions you’ll take to achieve your goal. Then after, say, a month, you’ll be able to tell if your plan is working or not and if you need to adopt other strategies to make it work.

Short term goals give you clear feedback within a shorter time to adjust and make improvements where necessary to achieve your set goals.

  1. They help mitigate procrastination

When you’re plagued with the evil that is procrastination, one way to beat it is to use short term goals coupled with some determination. Short term goals are, by definition, executable within a short amount of time, accurate, clear, and specific. These characteristics of short term goals significantly reduce the effort needed to achieve them compared to long-term goals. Reduced effort to achieve them lessens the need to procrastinate constantly.

This goes to increase the chances of you procrastinating. When your goals ate big, they will take up more effort to accomplish them, and that means it’ll take more for you to see their accomplishment and be motivated to accomplish them right away. So, don’t make a goal-achieving path vague; it’ll easily overwhelm you. Instead, break down your goals and reduce the chances of procrastination.

  1. They keep you focused

Achieving a long-term goal can sometimes seem unrealistic or impossible. There is also the risk you can lose focus as you work towards achieving it. You can also easily have many detours, distractions, and you may need to backtrack and refocus on the right path again. However, when you have clearly defined short term goals that are measurable, realistic, and specific, you will automatically be more focused on achieving them.

Those you know today who pull in massive income streams to their businesses didn’t achieve such feats by just focusing on the big picture (long-term goals). They pen down a clear and achievable roadmap for reaching their ultimate long-term goals and keep track of these small achievements. Achieving these short term goals will add up to reach their ultimate goal. No matter how great your long-term goals are, if you don’t know where to start and what baby steps you can set to get you there, you’ll quickly get lost in time.

Having a list of short term goals, complete with the small actions you need to take to reach those goals, helps keep you focused on your effort and attention. You’ll also not be wasting time on activities that do not foster the realization of your goals which will be a waste of time and energy. Without short term goals, it is pretty easy to get distracted and waste months of your life marking time on the same spot with little or no progress. But when you have clear goals, your eyes are kept on the prize, and you’re less likely to lose sight of what matters.

short term goals examples

Tips for setting short term goals

When it comes to setting short term goals, there are many strategies you can use. Here are some quick tips you can use to help you set short term goals for personal or professional advancement:

Use visualization techniques

By visualization, we mean creating mental images of what you desire to achieve and be like, say in 6 months from now. With the short term goal fully visualized, you can then work backward to determine what daily steps you should take and the goals you should set to get to where you want to be. Creating these visual images will also help you fully internalize what you want and what your desires specifically are regarding the future.

short term goals examples

Make Sure Your Goals are SMART

In writing your goals, similar to long term goals, you should ensure they align to the SMART model for better focused and more attainable short term goals:

S – Specific: be specific as you state your goal and define precisely what you want to achieve — be as specific as you possibly can.

M – Measurable: you should ensure you have a straightforward way to measure and keep track of your progress, and you move towards attaining your action items.

A – Achievable: Your goals should be attainable. What you desire should be realistically achievable, and you should carefully assess whether or not you can achieve every aspect of your short term goal.

R – Relevant: Is what you’re shooting for necessary? Is it worth working towards the goal now? How does it align with other goals you may want to achieve?

T – Time-Sensitive: for every short term goal, there should be a deadline for accomplishment, and the key is being achievable within a short amount of time, say five months. This helps you to hold yourself accountable. Whether it be a few weeks or months, if the plan is realistic, you’d surely achieve it.

Consider writing your SMART goals down to keep track of your progress. With the SMART methodology, you’ll have a clear path to realizing those short term goals in the not-so-distant future.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Be specific

Drawing from the SMART methodology, including specific details, can help you define the results you want to achieve, as well as the necessary steps you need to take. Let’s take an example: suppose your short term goal is to expand your business’s customer base to 2000 in 3 weeks. You can add specific details to your near term goal, such as publishing social media ads about your product twice daily. These small actions serve as blocks that add up to birth success in your short term goals.

Make goals measurable

Let us also highlight one aspect of the SMART methodology – measurability. Measurability is the quality of your short term goals that allow you to measure and keep track of your progress. This will also help you define the results you want to achieve. Let us take the example of expanding the customer base for your business to 2000 in 3 weeks. To make this goal measurable, you can schedule a check-in where you assess the number of online customers of your products every day, as well as the number of in-person purchases made. That way, you can determine whether you’re on track with your goal or you’d need to adjust your deadline. You’ll also assess how effective the strategy you’re implementing is and where you need to focus your energies for maximum results.

Make your goals achievable

If you set unrealistic goals that you cannot attain, your lack of progress will negatively affect your confidence and motivation. Your goals must be achievable and feasibly possible, as they’d keep you motivated to work towards attaining them.

But there’s a catch; just because your goals are attainable doesn’t mean they are straightforward. Your short term goals may be challenging, but once they are possible to attain, even after hard work, then you can encourage yourself to push through the pain to develop that new skill or meet that business expectation, etc., and boost your confidence even further.

Identify challenges

There’s no achievement without challenges that come along. As such, you should carefully identify and factor in any challenges you may encounter as you pursue your goals. As you identify and understand these challenges before time, you can begin to draw up plans and strategies to overcome or avoid them. This will help maintain your progress because if these same challenges arose unexpectedly, they could throw you off track and even set in discouragement.

Technique to Achieve Your Short term Goal

Having developed your goals, there is the matter of actually achieving them. Here are some tips you can apply to ensure your goals don’t end up as written-down facts but are attained.

Write down your goals.

It is important to pen down your. Documenting them will serve as a reminder and allow you to track your progress. Many people make the mistake of keeping their goals in their brains, convincing themselves they won’t forget. The reality is, your goals don’t carry as much weight written down as they do in your mind. So, pen it down and have it as a reference to keep you focused on achieving them.

Focus on one short term goal

While it is ok to have multiple goals, you shouldn’t have many goals you focus on at a particular time. It is essential to focus on one short term goal or a group of similar short term goals at a time. After all, by definition, short term goals require a short amount of time to accomplish, so you can progressively move from one goal to another only upon completion or when they are similar and can be carried on concomitantly. By doing so, you’d achieve faster than toggling multiple short term goals at once, which can become distracting, and the result is your failure to achieve any.

Develop a List of Milestones

You must identify any important milestones and benchmarks that can serve as indicators when you’re closer to success. Your milestones shouldn’t be so many and should take a relatively short amount of time than the short term goals you’ve set. They should, however, still require some effort to achieve.

Let’s take a short term goal example of incorporating and running social media marketing in 2 months. Here’s a sample list of milestones you can have:

Goal: Incorporating and running social media marketing in 2 months

Milestone #1: Setup suitable social media accounts for the business

Milestone #2: Create two ads daily for the business

Milestone #3: Develop a hashtag for your product

Milestone #4: Create conversation threads about your product on social media, etc.

Create Step-Wise Actions

Once you’ve set your milestones, you then need to break them down again into minimal baby steps you can take towards achieving your short term goals. And the good thing here is, it doesn’t need to be overly complex or a giant leap that’ll last hours daily. Your daily steps are more minor actions. These small steps or tasks can be as small as 10 minutes that sum up your short term goals.

Sticking with the example of incorporating and running social media marketing in 2 months, here are some possible small tasks steps to consider:

Milestone: Setup suitable social media accounts for the business

Daily Step #1: Choose the social media platform(s) to use

Daily Step #2: Research the most suitable type of account(s) to create

Daily Step #3: Create social media account(s)

Daily Step #4: Create a catchy backstory of your business for your social media page, etc.

You can also put the daily tasks into your calendar or to-do list to not miss any tasks.

Share your goals with others

One tip to achieving your short term goals is holding yourself accountable to others. You can share your goals with someone else, like a trusted friend, family member, or colleague. This will promote accountability and push you to be focused on achieving those goals, and you’ll have someone to answer to if you don’t.  Depending on your goals, these individuals may even be able to help you achieve them by providing opportunities, advice, encouragement, or support to keep you moving forward.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

short term goals examples

How to prioritize goals

Having multiple short term goals is commonplace, and to avoid unproductive multitasking, it is essential to prioritize your goals, choosing which to do first and which to do next.

Here are a few steps you can apply to prioritize your short term goals.

  1. List your goals

The first step is to list out all your short term goals. This will lay it all out for you to quickly choose which short term goals to start up with and identify any dependencies that may exist amongst goals.

  1. Tick the most important goals

Having listed out all your goals, the next step is to tick the goals you consider the most important to you. While the definition of “important” may vary from person to person, you generally want to select the most beneficial goals to your life at this point.

  1. Assess the timelines

Having selected the most important goals for your life at this time, the next step is to determine when you would like to achieve your goals. You may, for example, have a short term goal of learning about marketing trends in two weeks for your business. Determining the timeline to each goal will help you identify the goals you should start working on right away and the ones you can push forward to some later time. And as a pro tip, be sure to set realistic timelines for each short term goal so that you don’t set yourself on an impossible task.

  1. Choose which short term goals to focus on right away

Having selected the short term goals that are important to you and assigned realistic timelines to each, you can now use this information to prioritize your goals. For example, goals with a high degree of importance and short achievable timelines can have a greater priority.  And as a pro tip, try not to start working toward another goal on your list until you have completed the initial goal with the greater priority, except there is a dependency relationship. The completion of an earlier task requires the commencement or completion of a later task.

  1. Make changes as needed

Having prioritized your goals, it is vital to keep in mind that your priorities can change with time. So, don’t get rigid. Be flexible enough to make any necessary changes to your prioritized goals as needed. For example, you may have had a short term priority goal to improve business productivity within two months. But then, after assessing the reviews from customers and you discovered lapses in your customer service, you may then set a new priority towards improving your customer service within a month or so. Improving your business productivity would now matter less as you’d need to focus on your customer service to ensure you don’t lose your existing customers.

Short term Goals Examples

Business Short term Goals Examples

  •         Begin an “Employee of the Month” award program.
  •         Create a profile on a new social media channel.
  •         Create an employee incentive program
  •         Develop a new product
  •         Gain several new customers
  •         Hire three new marketing employees
  •         Host giveaway programs
  •         Implement monthly giveaways for customers on social media.
  •         Improve business productivity
  •         Improve your customer service
  •         Incorporate SMART goals
  •         Incorporate social media marketing
  •         Increase business revenue
  •         Increase product prices by 3%
  •         Increase social media posting to three times a week.
  •         Increase traffic on your company’s blog.
  •         Learn about market trends
  •         Reduce business overheads
  •         Select a charity to begin sponsoring.
  •         Setup television advertisements

Career Short term Goals Examples

  •         Attend networking events
  •         Develop confidence
  •         Focus on the next step
  •         Get a professional certification
  •         Get Early to Work
  •         Get feedback on your work
  •         Improve your communication skills
  •         Organize your workstation
  •         Remove Procrastination

Financial Short term Goals

  •         Create multiple income streams
  •         Eliminate Your Credit Card Debt
  •         Reduce your monthly expenses
  •         Track your monthly budget

Study Short term Goals

  •         Build your ability to take notes in lectures
  •         Know your professor
  •         Spend less time on TV
  •         Spend your free time in the library
  •         Submit your assignments a week before the deadline


So there you have it. Here’s the article on long-term goals.

Do you have any ideas that we overlooked? If so, comment below

Are You Ready To Set Your Short-Term Goals?

Have you lost site of what to do next in your business? Every business owner goes through it. Sometimes it’s helpful to take cues from the world’s best business builders and see that clear, simplified goals in alignment with your strategy and values can be the best place to start.

If you want to see how one of today’s most famous entrepreneurs used short-term goals to build a $30 billion in just seven years, click the button below:

Want Personal Help Setting Short-Term Goals For Your Business?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I was at my limit and didn’t know where to go next with my business. Then my partner and I discovered the way out – someone who could help us take a step back, analyze our business, and set and prioritize realistic goals.

Finding someone who could help us with goal-setting, planning, overall strategy and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you set goals, add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time. 


~ Alan Melton, Small Business Coach Associates

How to Hack The Way Towards Thriving Remotely

thriving remotely

Thriving remotely is becoming the norm for some companies. The COVID-19 pandemic birthed a lock down that forced everyone to stay indoors for their safety and the safety of the environment at large. To prevent the spread of the virus, everyone had to stay indoors, and since the virus did not give the world any warning, the lock down forced many companies to move from the conventional office setting to a remote environment.

Some workers were used to working from home; however, many people were not familiar with work remotely. The impromptu call for change did not allow companies to do proper planning or to give their staff adequate training. What this means is that workers have to change or adjust their habits to perform their official duties and since most people are not used to working remotely, it is germane that workers are educated on how to hack the way towards thriving remotely.

Here are five keys to thriving remotely

thriving remotely

  • Have a Schedule:

As a remote worker, you need to set working hours for yourself. You do not have to work throughout the whole day. Have resumption and closing times like you did before you started working remotely. Be faithful to these times. Flexibility is one of the greatest strengths of any remote worker, this means that your resumption and closing times can change from time to time.

If you have a hard time staying faithful to your work hours because you are at home or in a co-working space, certain applications let you track the time that you spend using applications. These applications can also help you find out the time of the day when you are at your peak and you can schedule your work hours around that time so you can be productive.

  • Create a Trigger:

It is usually hard for some people to get into work mode. To help you overcome this, you should create something that will trigger the work mode in you. You must do this over time so that becomes more like a habit. It could be that you brew a cup of coffee and that will be what triggers the work mode in you. It could be that you begin work after a morning walk or after breakfast. Whichever activity you choose to do before work, repeat it daily so that you get used to it over time.

  • Talk to People Around You:

You need to talk to the people around you, that is, your family members if you are working from home or co-workers if you are working with other adults. You need to agree on what to and what not to do during your work hours. Setting ground rules will help you to avoid distractions from people that share the same space with you. If you have children, they need to know that while you are working, they cannot be making noise or playing around. You can make them read or give them something to do during this time. If you are working with another adult or other adults, you need to agree on how to share the space – when each person gets to use the chair and desks if they are limited.

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  • Schedule Breaks:

Just as it was when you were going to your office, you need to take breaks during your remote work hours. You can take the breaks the way you used to do it at work, or you can be flexible with it. If you are self-employed, give yourself time away from your computer and phone. If your work causes you to sit at your computer for a long while, you need to get up to take a walk at least once an hour. This will help blood circulate your body and also help you look away from the computer screen.

  • Make Requests:

Your company should provide support in making sure that you have all that you need to ensure that you are productive if the company supports that you should work from home. For this, make sure that you always ask when you need something. Since you are working remotely, you will need information or documents from other members of staff from time to time. The company can lecture staff on how to send large files so that they can always help each other out.

Many companies seek training, consulting, and coaching services such as ones offered by CareerStone Group in order to establish successful workplaces. If you see it necessary, you should ask your employer to utilize something similar so that you get more productive in the new work model.


Thriving remotely requires that you be disciplined and dedicated. Since you are at home, there is the tendency to feel comfortable and unmotivated to work. Also, you might have troubles with your work files getting mixed up with personal files in your system.

It will do you much good to teach your mind when it is time to work and when it is time for personal stuff. You can partition your hard drive into two for work and personal use. You can also dedicate a particular chair and table in the house for work so that whenever you are on the chair, your brain and body know that it is time to work. Check out this article on developing relationships remotely.


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