Likes to Laughter: Exploring the Entertainment Power of TikTok


In today’s digital age, social media platforms have become central hubs for entertainment, communication, and self-expression. Among these platforms, TikTok has risen as a global sensation, captivating millions with its short-form videos and vibrant community. Understanding the entertainment power of TikTok is crucial for grasping its cultural impact and potential.

Understanding TikTok

TikTok emerged in 2016 as Douyin in China and later expanded globally as TikTok in 2018 after merging with Its evolution reflects the growing demand for bite-sized, visually engaging content. TikTok’s intuitive interface allows users to create and share videos that are up to 60 seconds long and enhanced with music, filters, and effects. The “For You” feed algorithm personalizes content, maximizing user engagement.

TikTok boasts over a billion active users worldwide, with a predominantly young audience aged 16-24. Its rapid growth has made it a cultural phenomenon, influencing trends across music, fashion, and entertainment.tiktok entertainment

The Entertainment Landscape of TikTok

From lip-syncing performances to comedic sketches, TikTok hosts a myriad of content genres. Dance challenges, cooking tutorials, and DIY hacks are among the most popular, reflecting users’ diverse interests. TikTok’s unique format encourages creativity and authenticity. Users leverage trending challenges, memes, and storytelling techniques to captivate audiences and amass followers.

What makes content go viral on TikTok? Factors such as relatability, humor, and creativity play a pivotal role. Understanding these elements can help creators craft compelling content that resonates with audiences. To enhance your TikTok engagement, get TikTok comments to boost your visibility and credibility on the platform.

Psychological Appeal of TikTok Entertainment

Humor is a cornerstone of TikTok culture, with comedic sketches and memes dominating the platform. Content that elicits laughter or taps into universal experiences often garners the most attention.

TikTok’s short-form format caters to modern attention spans, offering bite-sized entertainment that users can consume on the go. This format facilitates quick engagement and fosters a sense of immediacy.

TikTok’s endless scroll feature capitalizes on psychological triggers like the fear of missing out (FOMO) and novelty-seeking behavior. The platform’s addictive nature keeps users coming back for more.

Influencers and Community Culture

TikTok influencers wield significant influence, shaping trends and driving cultural conversations. Collaborations with brands and fellow creators further amplify their reach and impact. TikTok’s interactive features, such as duets and comments, foster a sense of community among users. Engagement with content creates a feedback loop, fueling further creativity and connection.

Collaborative challenges and trends are the lifeblood of TikTok culture. From dance crazes to viral memes, these trends reflect the collective creativity and ingenuity of the TikTok community.

The Business of TikTok Entertainment

TikTok offers various monetization avenues for creators, including brand partnerships, sponsored content, and the Creator Fund. Monetizing one’s TikTok presence requires a strategic approach and a loyal following.

Brands leverage TikTok’s massive reach and engaged audience to drive brand awareness and engagement. Innovative marketing campaigns and branded challenges are effective ways to connect with consumers.

TikTok’s economic impact extends beyond creators and brands to include industries like music, fashion, and advertising. As the platform continues to evolve, new monetization opportunities and features are likely to emerge.

tiktok for business

Sociocultural Implications

TikTok has become a barometer of popular culture, influencing trends in music, fashion, and internet memes. Its impact extends beyond the digital realm, shaping mainstream culture and societal norms. TikTok serves as a mirror reflecting societal trends and issues, from activism and social justice movements to challenges surrounding mental health and body image. The platform amplifies voices and catalyzes change.

As with any social media platform, TikTok raises ethical considerations regarding data privacy, content moderation, and digital well-being. Addressing these concerns is essential for fostering a safe and inclusive online environment.

Beyond Entertainment: Education, Activism, and More

Educators and organizations leverage TikTok’s engaging format to deliver educational content on a wide range of topics, from science and history to language learning and financial literacy.

TikTok has become a catalyst for social change, mobilizing users around important causes like environmental conservation, racial justice, and LGBTQ+ rights. Hashtags and challenges amplify activism efforts, fostering solidarity and awareness.

Beyond entertainment, TikTok has the potential to revolutionize industries like e-commerce, healthcare, and journalism. Its immersive format and engaged user base make it a fertile ground for innovation and experimentation.

Future Trends and Predictions

The future of TikTok entertainment is bright, with continued growth and innovation on the horizon. Emerging trends such as augmented reality (AR) effects, live streaming, and personalized content experiences are likely to shape the platform’s evolution.

As TikTok matures, user behavior and preferences may evolve, influencing content trends and platform features. Understanding these shifts is essential for staying ahead of the curve and maximizing engagement.

While TikTok presents immense opportunities for creators, brands, and industries, it also poses challenges such as algorithm changes, content saturation, and competition. Navigating these challenges requires adaptability and strategic thinking.

Conclusion on TikTok

TikTok’s entertainment power lies in its ability to captivate audiences with bite-sized, engaging content that reflects the creativity and diversity of its community. Understanding the platform’s cultural impact, psychological appeal, and business dynamics is essential for harnessing its full potential in the digital age. As TikTok continues to shape the future of entertainment, it remains a source of laughter, inspiration, and connection for millions worldwide.

small business coach

45 Best Business Coaches to Follow

business coaches

The 45 Best Business Coaches to Follow in 2024

In this blog post, you can find the best business coaches for everything you need in your business that meets your specific business goals.

With a business coach, you stand to gain a greater self-awareness mindset and increase productivity, performance, and confidence. These business coaches have the necessary skills and experience to meet your business needs and help you achieve your goals.

With the help of a business coach, you can gain heightened self-awareness, improved productivity, better performance, and unshakeable confidence in yourself and your business.

Each business coach has unique skill sets and experiences, which make them ideal for helping you meet your objectives. No matter what type of business you have, there is sure to be a coach who can help take your business to the next level.

If you need to take your business to the next level and make a difference among other businesses, here is the list of 45 of the best business coaches you can follow:

Alan Melton, Business Coach

1. Alan Melton, Entrepreneur, Small Business Expert and Small Business Coach

Alan Melton is known for getting results for his clients and his businesses. The award-winning process of Small Business Coach Associates, “The 7 Stages To Business Freedom,” along with its talented coaches, has consistently produced exceptional results for over 1,100 business owners, increasing their sales by more than $337million. One client was recently featured in Forbes Magazine; another was recently named a fastest growing company by Inc 5000. Their clients have increased their sales and profits with less stress. They are doing what they love in their business. They are enjoying their lifestyle, hobbies, and spending time with their families.

Alan is a well-known author, speaker, and business leader with an international reputation. He has founded twelve companies and bought five additional ones. Currently, he is coaching, mentoring, and consulting a group of talented entrepreneurs and executives who are on the fast track to success. He also received awards including the Inc 500 fastest growing companies, SBA’s Small Business Person of the Year, and the Sterling Award for Organizational Performance Excellence.

Small Business Coach Associates, founded by Alan, has been recognized by various organizations, including Hubspot, Influence Digest, Protoly, Deliberate Directions, Feedpost, Fast Upfront, and Six Figure Coach Magazine as one of the top business coaching organizations worldwide.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Erin Henry, Australian Motivator, Digital Entrepreneur

2. Erin Henry, Australian Motivator and Digital Entrepreneur

In 2018, Erin established the Game Changer Company to expand the reach of her courses and coaching to more students.

She is an Australian motivator and digital entrepreneur with millions of followers on YouTube and other social media platforms. Through her company, she helps thousands of beginning entrepreneurs how to grow their businesses.

As a business coach, she is working on improving the next generation of leaders to rise and take over the business world.

small business coach

3. Peter Boolkah, Business Coach for Business Owners and Entrepreneurs

With over 32 prestigious coaching awards and recognition as a Scaling Up Mastermind Coach, Peter Boolkah delivers personalized coaching services globally. Learn how to secure financial stability, foster purpose-driven businesses, and cultivate resilient leadership teams on Boolkah’s YouTube and blog. Stay updated on his insights thourgh his LinkedIn and Facebook pages.

Karl Bryan, Marketing for Business Coaches

4. Karl Bryan, Coaching Sales and Marketing Expert

Karl Bryan is the CEO of one of the world’s fast-growing E-learning companies for business coaches. This company publishes E-learning marketing systems for small businesses. According to top marketing experts, this is the most attractive business coaching program ever developed for clients. 

He is also the founder and editor-in-chief of Six-Figure Coach Magazine. He and his business partner, Adrian Ulsh, provide weekly training to business coaches in the area of marketing.

Business Coach

5. Barry Moltz, Entrepreneur, Author, Motivational Speaker, and Small Businesses

Barry is a business expert helping small businesses to reach their maximum potential. He has many years of entrepreneurial experience, from managing his own business and serving as a business coach to many other entrepreneurs.

He is also a well-known author. His first book, titled: Need to be a Little Crazy: The Truth About Starting and Growing Your Own Business, has been translated into four other languages. Presently, he has written six other books aimed at helping small businesses to be more profitable. Today, he is a recognized speaker and has had the opportunity to speak in countless business shows.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Melinda Emerson Small Businss Expert

6. Melinda Emerson, Small Business Expert

With over 20 years of experience, Melinda has utilized her expertise to elevate her own business. She is now internationally recognized as a motivational speaker and a business coach in developing small businesses and social media marketing.

Each week, she offers advice to over three million entrepreneurs worldwide through her blog. Her expertise has gained recognition from prominent organizations including SCORE, Forbes, Inc Magazine, and others.

Business Coaching and Mindset Expert

7. Sheri Kaye Hoff, Business Coaching and Mindset Expert

Sheri Kaye is a business coach who works with business consultants, entrepreneurs, and small business owners. She is recognized as an expert in promoting business growth and motivating her clients to take strategic actions toward expanding their businesses.

Sheri has a broad audience that finds inspiration in her unique business coaching style and techniques, which has led her to write multiple books about achieving success. Throughout her career as a business coach, Sheri has impacted the lives of hundreds of people through her programs.

Sales and marketing strategist

8. Andy Turner, Sales and Marketing Strategist

Andy has 23 years of corporate experience and world-class marketing and sales skills. He is also the author of two highly acclaimed books that deal with the problems of building a successful business and provide easy strategies on how to earn quick profits and make your business grow. He offers direct business coaching courses for entrepreneurs and business owners who want to expand their businesses.

Speaker, coach, Author of CEO of Your Life and Business

9. Melissa Dawn, Speaker, Coach, Author of CEO of Your Life and Business

Melissa is a famous speaker and business coach with a certificate from a certified professional Co-Active Coach (CPCC) and others. She is a coach who specializes in both life and business, guiding business owners to create a custom-built business that suits their desired lifestyle and values.

She specialized in helping people grow from their day-to-day jobs to become entrepreneurs in what they are passionate about. Melissa is the author of a book on entrepreneurship, and her company is one of the best HubSpot business coaching services for 2019.

How to Get More Clients

10. Ian Brodie, How to Get More Clients

Ian is working with consultants, business coaches, and other professionals to help them attract and win more clients without the pain and expense of traditional marketing. Get the latest blog posts on how to get more clients for your business consulting or business coaching firm from best-selling author Ian Brodie.

Founder and President of the Strategic Coach Inc.

11. Dan Sullivan, Founder and President of the Strategic Coach Inc.

Dan Sullivan is indeed a visionary and gifted theoretical thinker. He has 40 years of experience as a motivational speaker, consultant, strategic planner, and business coach to entrepreneurs and business owners. Dan has written more than 30 publications about business and how to grow in business. Apart from strategic business coaching he presently runs a successful coaching program for entrepreneurs to bring out their potential in life and work.

Founder and CEO of Action Coach

12. Brad Sugars, Founder and CEO of Action Coach

Brad started as a business coach in his late twenties, and today his business is recognized as one of the world’s leading business coaching firms. With his entrepreneurship skills, Brad started small business and turned them into profitable businesses. Because of his skills and achievements, it earned him the name “the turnaround kid.”

Brad shares his expertise with business owners and entrepreneurs on various topics such as sales, marketing, team-building, and systematization. He has business coaches located around the world.

Business Coach

13. Loren Fogelman, Spokesperson and Business Coach

Loren Fogelman is a spokesperson and one of America’s top-ranked business coaches. She was named one of the top coaches in HubSpot for 2018 and 2019. As a spokesperson, Lauren gives speeches throughout the United States and specializes in sales and pricing strategies, particularly for small businesses.

She offers business coaching services specifically designed for service-based entrepreneurs who wish to increase their revenue quickly. Her coaching primarily focuses on transitioning from a dollar-per-hour business model to a value-based one.

Startup Expert

14. Tommi Wolfe, the Startup Expert

Tommi is an expert that helps startup businesses to sell their products or services, find clients, and increase sales. She is a CEO, business leader, and entrepreneur with many accomplishments. With her skills, business experience, and qualifications, she provides business coaching to business owners and entrepreneurs to help them achieve their business goals by making the business profitable, sustainable, and competitive.

Robert Viney, Business Coach

15. Robert Viney, Business Coach, and Entrepreneur

Robert Viney is a well-known business coach who is successful in business coaching and entrepreneurship. He founded a renowned business coaching service that offers effective programs to help individuals succeed in their businesses.

His main focus is to share his knowledge and experience with other businesses, helping them to become more intelligent and innovative in their approach to generating greater profits while minimizing stress and effort.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Paul Martinelli Belief Leadership

16. Paul Martinelli, Belief Leadership

Paul Martinelli travels around the world providing business coaching to business people and entrepreneurs to bring out their true abilities. He educates them by sharing his life-changing experiences in retreats, workshops, webinars, and training others to be skilled speakers and personal development business coaches.

business coach

17. Jackie Nagel, Synnovatia, Small Business Growth Strategies

Jackie Nagel at Synnovatia offers small business owners and entrepreneurs creative strategies for business growth and performance. She helps them challenge convention, tap into their innovative side, and take significant steps toward reaching their goals with measurable outcomes. As a small business coach and strategist, she focuses on aligning actions with objectives and goals for quick and successful results.

Business Coach

18. Allison Dunn, CEO & Executive Business Coach

In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning. She has other business coaches on her team.

Michael Founder of the Crayon Box

19. Michael Bungay Stanier, Author and Founder of the Crayon Box

Micheal is a writer of five bestselling books in the market. These books include The Coaching Habit, Do More Great Work and many others. His focus is to develop leadership and culture change. He was named the first Canadian business coach of the year, and he has taught more than 80,000 executives from big companies all over the world.

Executive Coach

20. Glenn Smith, Executive Business Coach

After working in his family business, Glenn Smith gained more skills and experience until he became a successful businessman. He has been coaching businesses and organizational leaders worldwide for 20 years now. He has also been a leadership and organizational leadership teacher in many universities in the US. One of his well-known works is the business acceleration process, a system proven to help entrepreneurs grow.

Enterprise Developer, Published Author, Serial Entrepreneur

21. Adetiloye Adedayo, Enterprise Developer, Published Author, Serial Entrepreneur

Adetiloye is a business developer who offers business coaching to various businesses, including startups and established ones. He uses his entrepreneurship and enterprise development expertise to coach leaders in different fields and provides them with unique business ideas to help them uncover, develop, and maximize their business potential.

small business coach

22. Brigitte Ayoub, Business and Marketing Coach

Brigitte Ayoub is a business and marketing coach who also manages an international organization that connects women. She assists successful female business owners in increasing their brand visibility, building confidence, and running a profitable business while managing daily life events.

Brigitte has a Bachelor’s degree in Marketing and a Master’s degree in Organization Development Leadership, focusing on Adult Learning Styles. She has over 10 years of experience in consumer behaviorism and adult learning dynamics, which helps bring a distinct and highly praised experience for clients.

Serial Entrepreneur, Startup Advocate, Business Coach

23. Matt Ward, Serial Entrepreneur, Startup Advocate, Business Coach

Matt Ward is a business coach with startup businesses. He collaborates with leading experts in the growing field of Al, augmented, virtual reality, and space, and many others. He is a good expert in everything related to Amazon, e-commerce, network effects, marketplaces, etc. Matt is also highly requested for startup businesses that want to grow in the market and become competitive.

Business Coach for Creative Entrepreneurs

24. Alycia Wicker, Business Coach for Creative Entrepreneurs

With over 19 years of experience, she shares her expertise on various topics, including entrepreneurship and spirituality, through her blog as an interior designer. Alycia provides coaching services to interior design professionals to help them expand and grow their businesses using online strategies.

Founder Coach, Investor and Entrepreneur

25. Dave Bailey, Founder Business Coach, Investor and Entrepreneur

Dave developed coaching programs for CEOs. He has had over ten years of working experience and is a master of his field. His business coaching programs help business owners acquire a new mindset and skills to help them stay in control of their businesses. He is not just a business coach but has co-founded and managed many companies and invested in multiple businesses.

Columnist on Small Business Trends and Coach

26. Rieva Lesonsky, Columnist on Small Business Trends and Business Coach

Rieva is a columnist for a publication that protects retail trends, employment, and women involved in all types of businesses. She is also a founder and president of GrowBiz Media, which is a consulting company that caters to small businesses and entrepreneurs.

Because of her expertise in small business, she has been on local and national television shows and has written several books. Additionally, she provides many business coaching and mentoring programs.

Business Coach, Marketing Mentor, and Profit Catalyst

27. Karen Skidmore, Business Coach, Marketing Mentor, and Profit Catalyst

Karen has more than 25 years of business experience and is a marketing consultant and business growth adviser. She started coaching small businesses and experts specialized in selling services, online products, and group programs, giving them ideas to scale their businesses while maintaining their lifestyles. She is in charge of the Women’s Enterprise program and is recognized as the support adviser for the business links.

Business Coach

28. Chris Kenber, UK Business Coach

With over 30 years of experience, Chris Kenber is an experienced business coach who offers guidance on sales, marketing, and strategic issues to companies. He has an impressive record of running profitable businesses.

After graduating from a well-known business coaching academy in 2003, he started his own business. Utilizing his certification and skills, he has successfully assisted numerous businesses and business owners based in the UK to overcome obstacles and achieve exceptional results in their ventures.

Business Adviser, Presenter, Coach, Exit Planner

29. Julie Keyes, Business Adviser, Presenter, Business Coach, Exit Planner

Julie Keyes is an entrepreneur and the owner and founder of KeyeStrtegies LCC. Being a businesswoman and with her experience in business, how demanding the job is on business owners and the difficulty in balancing work and lifestyle, she decided to go into business coaching and made a career as a business adviser. She is a speaker at many conferences dishing out her exit planning strategies.

The Business Coach

30. Bridgette Reed, The Business Coach, God’s Way

Bridgette helps women birth their businesses God’s way using faith as our foundation and grace as our standard. She helps women profit with purpose through business coaching. She has a blog that is focused on mom’s. She speaks encouragement and peace into her readers’ lives.

Nick Bettes Business Coach

31. Nick Bettes, CEO Business Coach

Nick has gained a lot of experience in defining and delivering growth strategies resulting from his work with several successful companies. Through his work, he has gained extensive knowledge in sales, finance, human resources, marketing, operations, and information technology.

Now Nick focuses on helping CEOs become understanding, straightforward, and flexible. He helps in business coaching, business training, and business consultancy and offers a manageable, low-risk solution to their business problems.

Zac de Silva Business Coach

32. Zac de Silva, Business Coach New Zealand

Zac is a business coach and with his many business accomplishments, Zac has acquired a lot of skills and experience in the field. He has provided business coaching to more than a thousand clients with his unique, easy, and practical advice. He offers retreats and workshops to his clients.

Lara Galloway Mom Biz Coach

33. Lara Galloway, The Mom Biz Coach

Lara Galloway’s main concern is helping mum entrepreneurs to succeed and happiness in both their home and business. She offers individual business coaching to these entrepreneurs in helping them make the right decisions, set the right values and priorities, and be confident to get the best in both the business and the family.

Lizzie Moult Marketing Mentor

34. Lizzie Moult, Marketing and Mindset Mentor, Podcast Host, and Founder of Business Basecamp

Lizzie Moult is an Australian, and she is skilled and experienced in providing business coaching to entrepreneurs to use their natural talent and take their businesses to a greater level. She has worked with business owners and entrepreneurs to help their businesses expand and grow while boosting their confidence in their business coaching.

small business coach

35. Corey Wright, lifelong entrepreneur and a coach

Corey Wright is the founder of XYG Coaching and a lifelong entrepreneur who has, since 2004, launched, scaled, and sold more than a half dozen 7-figure and 8-figure businesses across SaaS, e-commerce, and service brands.

He founded his company, XYG Coaching, in 2019 to amplify his skills and passion for systemizing success. He primarily works with businesses that have already found product-market fit but have yet to reach a plateau or those that have lost passion due to complexity, lack of accountability, and poor systems. His unique skill set can inject team spirit and consensus even amongst the most fragmented leadership teams.

Founder: Win at Business Coaching

36. Kathy D’Agostino, Founder: Win at Business Coaching

Kathy works with business leaders and executives to define and design ideal customer culture to better satisfy their needs. This will also help them capture the heart of customers, which will help them grow and expand rapidly. She also assists them to use personal accountability, goal setting strategies to make the process match with core values.

small business coach 

37. Stefany Nieto, Start-Up Mentor

Gwella is a mushroom company co-founded by Stefany Nieto. Their goal is to offer a wider range of mushroom products that promote wellness for individuals and communities in the modern era. Stefany architects execute strategic goals as the COO while building customer-centric partnerships and fostering a collaborative team culture.

Adding to her business founding experience, she masterminded the creation of Green Iglu. This award-winning food sovereignty start-up focuses on building food production facilities in remote communities across Canada and the Arctic. Serving her term as Executive Director of Green Iglu, she led corporate partnerships and cooperation with giant global companies like Google, Ernst, Young, and even the Government of Canada.

Natalie Heeley Business Coach

38. Natalie Heeley, UK Network Marketer Business Coach

Natalie is a famous business coach for network marketers in the UK. She has successfully provided business coaching to business owners and helped them earn millions on their investments. She aims at helping clients become financially independent and maintain a flexible lifestyle with their business and other concerns, that is, a work and-life balance. She says, “I believe that you should never have to choose between being successful and the best mother to your kids — you can be both!

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Award-Winning Business Coach, Bestselling Author

39. Alan S. Adams, Award-Winning Business Coach, Bestselling Author

Alan has worked with several types of sectors but specializes in small businesses and creative businesses like graphic design. He coaches entrepreneurs to earn more profit and develop their business. He won an award as a business coach, a bestselling author, and is among the top 50 advisers and business coaches of the year.

Business Coach

40. Georgia Walsh, Business Coach in Europe

Georgia is one of the best business coaches in Europe. With over 25 years of experience in various positions across multiple large European companies, she possesses the necessary skills and courage to work as a business coach.

She is now a famous business coach in Ireland. She says about herself, “I believe it’s the smaller, smarter steps that create the biggest leaps in business. My goal is to spark brighter focus, business breakthroughs, and lots of reasons for you (and your team!) to pop the champagne.”

Business Coach

41. Carrie Green, Entrepreneur Business Coach

Carrie has a degree in Economics and spent 15 years working on wall street, not as a business coach. In the early 2000s, she worked as a productivity business coach. Her business coaching is focused on teaching entrepreneurs how to earn profit in business without sacrificing a lot. Her website says, “We’ve worked with thousands of women from all over the world, across multiple industries to turn their ideas into a success and we’re here to help you too.”

Business Coach

42. Bekka Prideaux, New Perspective Business Coach

Bekka has worked as a leader, project manager, and coach for 30 years and has gained a lot of experience. Using her experience in several industries, she helps her clients by giving them a new perspective about business and helping them think well and fully utilize their potential to be successful in business. Her website says, “You always have a choice. In every moment and in everything we do we have a choice, a choice about how we react, what we do next and how we feel.”

Business Coach

43. Missy Shopshire, Leadership Business Coach

Missy is a business coach who works with business owners, sales teams, small businesses, and entrepreneurs who are looking to improve their leadership skills and grow. Despite having a successful sales career, she switched to coaching to have more time with her family.

According to her website, she assists her clients in accepting any circumstances they may encounter and achieving the best possible outcome from them. Her business coaches are trained in both business and life coaching because they believe that when you have the option of concentrating on either one or both, you can obtain a superior outcome.

small business coach

44. Kevin Wessels, Business Consultant

Kevin Wessels is an experienced business consultant who has been helping companies grow their revenues and improve their customer experiences for over ten years. He has a proprietary formula, called Client Connect™, which he uses to successfully scale global businesses.

Kevin is the Founder of RevSherpas, a business growth advisory firm for small to mid-sized boutique businesses. He is based in Houston and consistently delivers rapid results backed by a 200% ROI guarantee for his client family members. He specializes in revitalizing underperforming marketing strategies, boosting staff productivity, enhancing sales conversions, and increasing client retention such that profits can increase.

Kevin has published books, and his work has been featured in various media outlets including Entrepreneur, CustomerThink, Business 2 Community, SmallBizClub, and True Hollywood Talk. He mentors many new entrepreneurs who want to make their businesses recession-proof and achieve more consistent cash flow with less effort.

VIP Business Coach

45. Jo James Amberlife, VIP Business Coach

Jo James is based in London and has more than 25 years of experience, making her an expert among business coaches. In 2009, she created an organization called Amberlife which was aimed at boosting the confidence of its members to create a profitable business and have a good life. She also teaches members strategies on how to sell their products and services in order to grow and expand in business while making good profits to help them live well.

Final Thoughts

So there you have the list of the best business coaches on the planet. Who have we missed? Feel free to nominate another business coach for consideration in the blog comments below. If you happen to be located in Auckland, New Zealand you might like this list of getting a business coach in AucklandHere’s a great article on What is Business Coaching?

Did You Find A Great Coach On This List?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I couldn’t handle the workload myself anymore. My partner and I discovered the way out – our first business coach.

Finding someone who could help us with quarterly planning, overall strategy, and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time

If you want to see our expanded list of 90 top business coaches, click the button below:

Are You ‘Qualified’ To Work With A Business Coach? Find Out By Talking To One For Free. 

The fastest and easiest way to find the right coach (and to find out if coaching is really for you) is to start talking to business coaches.

I’ll ask you to answer a few questions, and then I’ll spend 30 minutes of my time with you to help you discover whether you’re a good candidate for coaching, and what type of coach would suit you best.

I’ve personally built 12 businesses, coached other business owners for 20 years and currently have a business coach of my own, so I know what it takes from both sides of the table to get a great result.


~ Alan Melton, Small Business Coach Associates


Micro businesses operate similarly to small businesses but with some differences in terms of funding and expansion. However, they can be a profitable venture to pursue. In this article, we will look at microbusinesses and all the details required to start and run one. So, let’s get started.

What Is a Micro business?

A micro business is a small enterprise that typically has fewer than five employees. It is usually owned and operated by a single person or family with limited capital investment. Micro businesses provide goods and services that meet the needs of their local communities and often specialize in niche markets. They are frequently based in home offices or storefronts, using innovative technologies and methods to deliver quality products and services.

Micro businesses are commonly powered by entrepreneurs who would rather take their own path than work in a large corporation. Having these small business owners, drives creativity and new ideas while bringing helpful products and services to smaller areas. By staying flexible and agile, micro businesses are able to adapt to changing market conditions and customer needs quickly. They also offer consumers greater choice, as well as the opportunity to shop locally and support their own community.

The success of a micro business depends on its owner’s ability to identify potential opportunities within the local market, build relationships with customers, manage cash flow effectively, and develop long-term strategies for growth and sustainability.

With careful planning, hard work, and determination, a micro business can be an effective way to create financial stability and pursue personal passions.

In today’s digital world, it is also possible to launch a successful online micro business with relatively low startup costs. By utilizing various digital platforms and tools, entrepreneurs can create robust ecommerce operations that have the potential to reach a global customer base. This is an attractive option for many people who wish to maintain a certain degree of flexibility and autonomy in their business endeavors.

No matter what type of micro business you start, it is important to remember that success does not happen overnight. It requires hard work, dedication, and resilience. With the right plan in place and a positive attitude, you can create a successful small business that will bring financial stability and personal satisfaction.

How Does a Microbusiness Work? 

A micro business is a small-scale business that typically consists of one to five employees or less. It usually requires minimal upfront investment, such as office space, equipment and supplies.

Micro businesses operate in a similar fashion to much larger businesses with regards to:

  •         Deciding on a legal business structure, e.g., LLC, corporation, or partnership
  •         Structuring financial, management, marketing, and operations
  •         Getting business permits and licenses

Taxes for micro businesses largely depend on the formal business legal structure used – sole proprietorship, corporation, partnership, or LLC. These taxes may include:

  •         Income taxes
  •         Payroll taxes
  •         Sales taxes
  •         Property taxes etc.

Here are the main components of how a micro business works:

Establishing the Business: This involves researching the target market, developing a business plan, registering the business, obtaining any necessary permits and licenses, and choosing the appropriate legal structure.

Financing: Microbusinesses typically rely on personal funds or small loans to cover start-up expenses.

Supplies & Equipment: Different types of businesses require different supplies and equipment. Research into what is required to run the business should be conducted prior to purchasing anything.

Marketing: This is a key component of any successful microbusiness. It involves strategizing and implementing an effective plan to reach potential customers.

Operations: Operations are the day-to-day activities that maintain the business, such as accounting and record keeping, customer service, and employee management.

Expansion: Once the business is established and running smoothly, it may be time to consider expansion options. This could include additional locations or products/services.

Entrepreneurs can create a successful small business by understanding how a micro business works and applying the necessary steps. With hard work and dedication, microbusinesses can become the backbone of the economy.

Micro Businesses vs. Small Businesses

Small businesses and micro businesses might appear to be interchangeable, but they actually aren’t. Micro businesses can more accurately be defined as a small subset of the term “small business.”

Small businesses, like micro businesses, don’t have a standard definition across the board, as the definition varies among different industries. For example, in the manufacturing industry, a small business includes less than or equal to 500 employees. Simultaneously, in the retail and service domain, the average annual revenue should be less than or equal to $6 million. SBA standards allow for small businesses to have easier access to loans and government contracts than micro businesses.

State Intervention Programs for Micro businesses

Like small businesses, micro businesses may benefit from intervention (aid) programs from the government; the degree of such intervention may vary from region to region.

For example, there is a Micro Business Development Program for low-to-moderate-income start-ups to help such micro businesses start and grow in Vermont. This aid covers networking, seminars and workshops, counseling, and networking for the micro business.

Mecklenburg County, Pennsylvania also has a micro businesses aid structure set up with financial support of up to $10,000 to help qualifying businesses navigate through an economic slump.

Consult with your local government structure for specific loan and aid programs for micro businesses.

Types of Micro Businesses

Micro businesses are typically small-scale operations that can be run by a single person or a group of people. Some common types of micro businesses include home-based businesses, freelance services, and consulting firms.

micro business

Home-based businesses offer convenience as they enable entrepreneurs to work from the comfort of their own homes. This type of business usually involves products or services that do not require a lot of overhead expenses and can be managed with minimal resources. Examples of home-based businesses include online stores, pet sitting services, and tutoring.

Freelance services are another type of micro business. Freelancers typically work on a contract basis for different clients and provide specialized services such as writing, graphic design, web development, and data entry.

This type of business is ideal for those who want to work on their own terms and have the flexibility to choose the projects they want to work on.

Consulting firms are also considered micro businesses. They provide advice and guidance to companies on a variety of different topics, such as marketing, finance, and operations. Consulting firms can also help businesses develop strategies for growth and success.

No matter what type of micro business you choose to pursue, it is important to understand the basics of running a business and know how to effectively manage your time, resources, and finances. With the right skills and dedication, any micro business can be successful.

These are just a few of the many types of micro businesses available to entrepreneurs. There are countless options, so it is important to do research and find the right fit for you. With dedication and hard work, any micro business can be successful.

Pros and Cons of a Micro business

Like any other venture, micro businesses have advantages and disadvantages.


Let’s explore some of the most significant advantages of running a micro business.

1. There is room for specialization in a specific niche

It is a common trend for businesses to start out trying to supply various goods and services. They start out with extensive teams and anticipate and invest hefty sums of money. Only with time do they start realizing which specific aspects of the business are sustainable and which should be suspended. The end result to this a trimming of the unnecessary workforce and more efficient operations

Some other companies take a different route to those mentioned earlier, starting out with a niche and quickly expanding the business to a more significant market only to end up with very little interest in the specific goods/services rendered. Of course, such start-ups could have been better served with a smaller area focus like a community.

Now, these are two polar ends of common business scenarios, and micro businesses can allow you to have the best of both worlds. A Micro business allows for a great deal of specialization in the market and remains profitable as the market expands. A niche allows for a greater degree of focus and dominance over the competition concerning the specific goods and services rendered.

2. Greater adaptability and flexibility to change

When it comes to start-ups, it is common to have start-ups pivoting business ideas to accommodate changing tastes. To do this, considerable changes must be made to the organization and the nature of the company’s products and services. This was the situation with well-known social media platforms like Instagram and Twitter, which underwent pivots and are now unmistakably on a soaring trend.

Now, the challenge with achieving a pivot in the midst of changing tastes and preferences in consumers is the team’s size. In the above example, teams constituted behemoths of friends and relatives who pursued their dreams and aspirations in doing what they loved. For such small teams, pivotal changes were a lot easier. With a team of over 40 members, however, not so much. It would take months to achieve a pivot.

This is where micro businesses shine. Their small teams allow adaptive changes within small time gaps. It also means whenever there is a shift in industry standards or consumer preferences, they can easily band together ideas and take advantage of new opportunities. Think of it regarding warfare: a small unit of elite warriors is better suited for hazardous or unchartered terrain than a large battalion of soldiers with diverse skills.

3. Lower overhead costs and fewer expenses

Increased business size means higher operational costs. Even with a shift from traditional to remote working setups, there is still the matter of comprehensive HR oversight and payroll management. It is an irrefutable fact that many businesses can’t fully operate remotely, necessitating the need for office spaces and other facilities.

In this dilemma, micro businesses present another advantage – the small team sizes allow for lower overhead costs as modern automation systems can be leveraged efficiently without the need for larger team sizes. There is also less need for oversight, especially with side-hustle start-ups like freelance marketing. It’s as simple as putting up campaigns, setting them in motion, and reviewing them seasonally.

Training and workshops are important for company success, but they can be costly. Company-wide sessions should be implemented rather than departmental or per-team sessions to save money. This will reduce costs while still allowing the company to reinvest in things like employee wages, advertisement campaigns, and better infrastructure–all of which help the micro business grow.

4. Independence for the Non-Committed

There is great liberty to choose a business path with micro businesses and determine the future you want as an entrepreneur. This freedom not only applies to the business owner but sips to the employees as well.


Having looked at some of the most significant advantages of running a micro business, let’s look at some of the disadvantages to running micro businesses. Here are a few to consider:

1. More significant workload on fewer employees.

There is the prevalence of more responsibilities for fewer people to manage.

Running a business is hard enough, but you have to contend with content marketing and reputation management in the modern age. A single negative review on social media can be disastrous, and you must constantly generate new content to keep up a healthy online presence.

Now, outsourcing some tasks can be a really decent and yet inexpensive way to get things done. However, it will still require time to outline the tasks, energy to manage communications and ensure deadlines are met in delivering results. Handling everything in-house could be the way to go, but it brings up another problem – the few members on the team means there may not be available the necessary skill needed at the time.

One of the main reasons more prominent companies hire new employees regularly is to stock up enough skills to get things done efficiently. For example, they may hire a graphic designer to aid in branding and publicity adverts, thus improving the company’s overall productivity. With micro businesses, the fewer employees mean much is left to the charge of fewer individuals. Though it may be fun at first, it can quickly degenerate into a grievous and strenuous venture.

2. Higher risk of failure and funding challenges

Surely you’ve heard the phrase, “Too big to fail”, often associated with financial institutions that have had a hand in major financial crises. But since they are heavily relied upon to the point that the collateral damage upon their dissolution would be irreparable, the government instead chooses to encourage and promote them.

So, what’s the point of all this? Well, size sometimes does matter, and a company can survive through some hardship and challenges simply because of its size. The larger the company, the stronger its brand, the greater its turnover, the more recognition it accrues. In the event of a challenge or difficulty, they can fall back to savings, downscale, or even relinquish some assets to ensure survival. Also, more prominent companies would have a lot less of a hassle getting loans or investments since they’d have more significant financial records.

In contrast, micro businesses are much smaller and face difficulties when getting loans or appealing to outside investors. Even if they try to attract investments, their lack of size makes them seem risky, and potential investors will only see a few opportunities for profit if the business puts in the effort.

3. Limited access to valuable resources

Companies that are widely recognized usually have an easier time getting favors and discounts because other industry leaders want to support them. Most of the time, companies give each other bigger discounts when trying to attract a profitable contract.

Micro businesses have neither the considerable name recognition nor the size to attract such bonuses and discounts. Since they usually won’t be able to pay for large contracts, concessions on their rates would hardly be made in their favor. As such, it holds that the bigger the business, the better the prices you’d get for goods and services from other service providers. Additionally it will be easier to convince others to value a potential business relationship. Such leverage is hard to deny and is indeed farfetched for many micro businesses.

micro business

How to Start a Micro Business in 6 Steps

So, are you interested in starting a micro business? The advantages are, no doubt, significant and, like any other type of business, there are challenges to it. But I dare say those with the will to succeed can surely set up and succeed with a micro business. Here’s a step-by-step approach to starting a micro business.

Step 1: Establish a mission, vision and values statement.

It is essential to develop and clearly state the intents and purpose of the business. This is the foundation of the business and surmounts the mission and vision statement. When there isn’t a clear vision, mission and values statement, growth will be hindered as the path to realizing the business’s more detailed plans will be blurred.

Well-structured vision, values and mission statements also reveal what the business stands for and will attract customers and investors who are interested in the business’s core values.

Step 2: Draw up a good business plan

Your business plan is a document that explains and outlines the goals, estimated costs, and strategies for running your micro business. If you want to attract investors or acquire loans, then you need a formal business plan.

Research shows that people who write up great business plans are more likely to start up the business. Writing up a business plan also triggers critical question for the success of the business like:

  •         What market is available for my product or service, and what is its current outlook?
  •         Who would be my market competition, and how would I stand out from the crowd?
  •         Who are my potential customers?
  •         How will I reach them?
  •         What will it cost me to survive my first year in the micro business?
  •         Where will the needed money come from?


A business plan would typically include financial details—projections of sales, expenses, assets, and cash flow. The financial documents needed for a formal business plan include:

  •         Balance sheet, showing what you own and what you owe
  •         Profit and loss (or income) statement summarizing revenues and expenses every three months (quarterly) and annually (each year).
  •         Cash flow statement (or forecast), showing working capital for better expenditure predictions.

Step 3: Decide micro business structure

Setting up a successful business is essential to establish the business structure – legal entity –to run the business.

Sole proprietorships (which are single-owner businesses) and partnerships (having two or more owners of the business) are the least costly business structures. In these setups, owners have all the power in business decisions. They also are obliged to make reports detailing income and losses and are, thus, personally liable for any and all business-related debts.  In the event of business failure, they may file for bankruptcy, which may allow them to abandon debts, but damage personal credit history in the process.

A corporation is a legal business structure that is legally separate from the people who own it under state or federal law. Like people, corporations can also own property, incur debt, sue, and be sued. Most corporations exclude members from personal liability with corporation dealings or lawsuits.

A Limited Liability Company (LLC) is a business structure that combines a corporation’s features and those of a sole proprietorship or partnership. An LLC offers some protection of personal assets and from personal liability and is a suitable option for both one-owner or multi-owner micro businesses.

LLCs also require more legal documentation than much simpler sole proprietorships or partnerships, but the legal requirements are fewer than corporations.

Step 4: Establish detailed operation plans for the business

The next step is to outline plans of operation for the business clearly. There are numerous moving parts in a company, but it all simplifies well-structured goals and milestones with timelines to organize day-to-day activities. And to make things easier, there are diverse technological tools today like business model canvases or one-pagers to address any potential issues that may arise in the running of the business

To achieve an effective plan of action, you should ask yourself the following questions:

  •         Who are my key partners and suppliers?
  •         Where does my micro business function?
  •         What facilities do I need, and how much do they cost?
  •         What is my business structure?
  •         Who are my target customers?
  •         What ways can I possibly use to meet the needs of my target customers?
  •         What is my cost structure/revenue stream?

personal vs business finances

Step 5: Anticipate financial needs

Creating a financial plan is the best way to pitch your business to potential investors and lenders. A well-researched and comprehensive plan will give you the best chance of success.

Many businesses fail primarily because of lack of funding, and it is imperative to assess financial needs before setting up a micro business carefully.

Such funding anticipations should include operating costs for at least a year. Having reliable predictions of the micro business’s running cost will enable you to prepare a reasonable budget better to accommodate your business plan.

The estimates should include:

  •         Your salary needs: This is the money from the micro business you’ll live on if you’re quitting a salaried job.
  •         Initial (start-up) costs: This will include the cost of equipment, installations, remodeling, professional and legal fees, licenses, etc.
  •         Direct costs: This will cover the cost of raw materials or inventory
  •         Overhead Cost: This will include rent, office supplies, utilities, and maintenance
  •         Recurring costs: This will include salary payments, tax payments, advertising and promotion costs, as well as micro business insurance costs.

In many cases, micro businesses start with the founder’s savings, so it follows that having a saving will bail you out of tight corners in your micro business. However, even without saving to start up with, you could still borrow the needed capital. Taking loans requires a good credit history, a means of repaying the debt, and, in the case of larger loans, collateral.

Here are some familiar sources of people use to start micro businesses:

  •         Use money from savings
  •         Form a partnership
  •         Applying for a Small Business Administration loan.
  •         Tapping individual life insurance.
  •         Leasing equipment, rather than buying it.
  •         Bartering—or exchanging—property or services directly

Step 6: Organize a marketing strategy

Marketing strategy is an indispensable requirement for a successful micro business and is especially important seeing the small team sizes with micro businesses. You must understand your customers and develop ways on how to reach them, backed by proper research. Such information will enable you to launch online campaigns like Google ads, social media ads, email marketing, and content marketing/SEO.

Step 7: Research and test your product

Prototyping is an excellent strategy to better your micro business from consumers’ viewpoints. Some research examples for microbusinesses include:

  •         Surveys
  •         A templated, pre-launched, or preview website
  •         Offers to build an email list
  •         Calling vendors and potential customers

When there is resistance or opposition from people to test your product or service, jump on it as an opportunity to request feedback on how to improve your product or customer service.

Step 8: File your micro business and Start

After establishing an operational mission and vision statement, operation plans, financial plans, marketing plans, legal framework, and adequate research on the product you’re marketing, it’s time to officially file your micro business with the government for the legal backup to operate.

With the above steps, you’re sure to start up a micro business effectively.

So, there you have it, folks! Check out these blogs on 51 Best Start-up Ideas and a Business Startup Checklist!

small business coach

Social Media Marketing: How to Market on Instagram

social media marketing

Social media is a massive part of our lives, and it’s not going anywhere. If you own a business, social media marketing is an essential factor to being successful. In the past, social media was just there for us to connect with friends and family. Now, it has become an important tool for businesses to promote their products and services while expanding their reach on a global scale. So what are the strategies for promoting your business on Instagram? And what tools can you use to achieve success?

Social media marketing is a strategy for brands to promote themselves on social media. It includes the use of many different channels, such as Facebook, Twitter, and, of course, Instagram. In recent years, Instagram has gained a lot of traction as a powerful marketing tool. Marketers use it to share photos and engaging videos about their brand, connect with customers and followers, and drive traffic to their websites.

The Elements of Social Media Marketing

There are three essential elements of a social media strategy: creating content, building relationships, and driving traffic. First, you need to create valuable and interesting content that will engage your audience. This could be blog posts, images, videos, or infographics. Once you have created some great content, you need to start building relationships with other users on Instagram. Follow others in your niche, like and comment on their photos, and participate in relevant conversations. Finally, you’ll want to drive traffic back to your website or blog by adding links in your bio and using effective hashtags, as well as running ads on Instagram.

The Advantages of Social Media Marketing

social media marketing strategiesThe benefits of running ads on Instagram are many. For starters, it has a massive user base with over 2 billion monthly active users. This presents a huge opportunity for businesses to reach new customers and build brand awareness. With the right strategy, you can create a loyal following who will become advocates for your brand.

Instagram marketing is also an affordable advertising option for small businesses since it does not cost much to promote your posts on the platform. You can gain new followers organically by using hashtags and getting involved with other users’ photos.

Additionally, Instagram is visual-centric, which makes it perfect for promoting products and services. Brands can post photos and videos that showcase their products or services in an attractive way.

Social Media Marketing Trends

Nothing stays the same forever, and as Instagram gains new features, marketing trends shift from time to time. The trends for Instagram promotion in 2024 include Stories, Live Videos, and influencer marketing. One of the popular trends is also using emojis or stickers in their captions, so they stand out from all the images people are viewing every day.

Stories are a great way to connect with your followers and share snippets of your day-to-day activities. They disappear after 24 hours, so it’s a more informal way to engage with your audience.

Live videos are also becoming increasingly popular on Instagram. This is a great way to give people an inside look at what you do and connect with them in real time.

Finally, influencer marketing is still one of the most effective ways to reach new customers on Instagram. Work with influencers who have a large following in your niche and collaborate on content that promotes your brand or product.

Tools for Instagram Marketing Success

There are a number of great tools that can help you with your Instagram marketing efforts. These include services for producing content, tracking performance, and driving traffic.

  • Hootsuite is one such tool that allows you to manage all of your social media accounts in one place, schedule posts ahead of time, and measure the success of your campaigns.
  • Another great tool is SproutSocial, which helps businesses grow their social media presence by providing detailed analytics on who’s following them and what content resonates most with their audience.
  • LumaFusion is a quick and easy way to create engaging video content for your Instagram followers. With this tool, you can add captions, transitions, music tracks, special effects, and more – all in one place.
  • Canva is a great way to create attractive visuals for your Instagram posts. With over one million templates and tools available, you can design anything from simple graphics to complex infographics.
  • Finally, Iconosquare is a powerful management tool specifically designed for Instagram users. It provides insights into who’s liking and commenting on your photos and can even be used to schedule posts ahead of time.

Promotion Ideas for Your Business on Instagram


There are many different ways to promote your business on Instagram. The key is to find the right mix of content and promotion that works for you and your audience. Here are some ideas:

  • Post photos and videos related to what you sell, such as company events or new products that customers might want to buy; don’t forget about coupons! Burberry shares images from runway shows and behind-the-scenes events with its millions of followers. Rohan uses Instagram Stories to show customers what happens in their warehouse before they ship items out each day.
  • Showcase customer testimonials in a creative way, with images or video clips. Include their name and country along with each photo so they can receive recognition where it matters most.
  • Run contests offering free giveaways. Make sure it aligns well with your brand image, though – you do not want people associating your contest with spam.

Some other great promotional opportunities include hosting a contest or giveaway where you encourage your followers to tag friends in order to gain more entries and get yourself some free advertising. You can also run an ad campaign using popular hashtags in order to target specific audiences interested in certain topics.

To generate leads directly from Instagram, consider adding a CTA button to lead generation forms, such as email sign-ups and webinars below your profile picture. And lastly, if you already have a blog set up on WordPress, make sure it’s connected here too! This will allow you to easily share your blog posts on Instagram and attract even more people to your website.

Final Say on Social Media Marketing

Social media marketing is an essential part of any business’s online strategy. Instagram, in particular, is a great platform to reach new audiences, connect with other businesses and promote your products or services in a creative way. By using the tips and tools above, you’ll be able to create successful Instagram campaigns that will help grow your business and brand. So if you’re not already on Instagram, now is the time to join!


small business coach

3 Ways To Ensure Your Business is Safe and Compliant


Making sure your business is safe and compliant is a crucial aspect to success. In response to GDPR, many businesses have taken multiple steps to ensure the safety of customer data and implemented all the required measures to comply. Even if these modifications may require an extra cost, they’re fundamental to running your business with no complications. Having a safe and compliant business is, in fact, essential to stay away from heavy fines and serious financial consequences. There are many ways by which you can ensure your business adheres to legal requirements. If you’d like to know more about them, keep reading. This blog post will provide you with three ways to ensure your business is safe and compliant.

Let’s dive right in.

What is GDPR?

The General Data Protection Regulation (GDPR) is a set of laws that impose businesses to protect the personal data and privacy of EU citizens.

Personal data is any information related to an individual. Some examples of personal data are name, email address, and biometric data.

If you want to know more about this regulation, check out this in-depth Osano’s guide to GDPR.

Rights of users under GDPR

Under GDPR, individuals have the following rights:

  • Right to be informed. This means you must inform users that you’re collecting their data, specifying what type of information you’re gathering and how you’re going to use it.
  • Right to access. Customers have the right to access the personal data your company has collected at any time.
  • Right to rectify. Users are entitled to correct their personal data if it is out of date, incomplete, or incorrect.
  • Right to data portability. Users have the right to transfer their personal information from one service provider to another.
  • Right to restrict processing. Users can refuse to have their data processed. Essentially, they may want your business to collect their data but without processing it.
  • Right to object. Customers can ask your business to stop processing their data at any time.
  • Right to be notified. Individuals have the right to be informed within 72 hours of realizing any data breaches which involve or compromise their personal data.


What does being GDPR compliant mean for a business?

A GDPR compliant business respects the rights of users and protects their personal data by following all necessary steps and implementing the correct procedures.

For example, letting users decide whether your company can collect some of their personal information represents a form of compliance.

What businesses need to comply with GDPR?

The GDPR applies to any company based in or outside the EU that:

  • Provides goods and services to EU citizens.
  • Monitors people’s behavior in the EU. 

In particular, key criteria for companies required to comply are:

  • A presence in one or more EU countries.
  • It does not involve a physical presence within EU countries, but rather the processing of personal information about EU citizens.
  • Over 250 employees.
  • Fewer than 250 employees, but data-processing affects the rights and freedoms of individuals and is not occasional. 

My sales and number of students have doubled

Beth Bradley, Owner, Dance Without Limits

“My coach at Small Business Coach Associates is super encouraging. He is great at pointing out things I’ve never thought about. It’s nice to work with a male in business who has my best interests in mind. Alan is great at keeping me on task without making me feel bad about missing a deadline. My sales and number of students have doubled since he began coaching me 5 months ago and I was able to take my first paycheck since starting my dance studio two years ago.”

Non-compliance penalties

Failure to comply with the General Data Protection Regulation (GDPR) will result in two tiers of administrative penalties:

  1. The first tier will have you surrender 2% of your company’s annual turnover or 10 million euros, whichever is higher.
  2. Tier two violations force you to surrender 4% of your company’s annual turnover or 20 million euros, whichever is higher.

Thus, ignoring this regulation may have devastating effects on your company’s finances.

small business coach

Why it is important to ensure that your business is safe and compliant

Many reasons explain why it is very important to ensure that your business is compliant and safe. Below you’ll find some of the most relevant.

Avoid severe penalties with becoming safe and compliant 

As mentioned above, non-compliance can cause devastating financial consequences for your business because of the heavy fines that it will incur.

Thus, this is one of the first and most relevant reasons that explain why you should ensure your business is compliant. 

Enhance users’ and clients’ trust by being safe and compliant

The more you show users and clients that your business complies with the regulations and cares about protecting their personal data, the more you can build trust and convey professionalism.

As a result, they will feel more comfortable sharing sensitive information with your company.

Maximize your brand’s credibility and avoid negative exposure

In the event of a breach and fine penalty, employees, users, clients, investors, and anyone else directly or indirectly involved with your company will build a negative impression about it, as it will look unprofessional and unreliable. This negative reputation will also spread among the audience. 

This will make people less willing to do business with you, and you will lose the chance to generate new leads, partnerships, and opportunities for business growth.

3 ways to ensure your business is safe and compliant

There are many ways through which you can ensure your business’s compliance and safety. Here you can find three of the most relevant.


  • Protect users’ personal data using anti-fraud software

Protecting your website along with all your customers’ and users’ data is one of the first steps you need to take in order to avoid heavy fines resulting from non-compliance.

To achieve this purpose, you can use anti fraud software. Such a program would prevent fraudulent transactions involving stolen credit card information and other sensitive data. 

In other words, the program will automatically monitor, investigate, and block potential and proper fraudulent activities on your website.

As such, you’ll keep your website and users’ personal data safe, avoiding any breaches of GDPR.

  • Create and update your privacy policy regularly

A privacy policy is a legal document that clearly describes how you manage your users’ personal information, including everything from collection to storage.

To be more precise, a privacy policy includes:

  • Personal information. In this section, you need to specify what type of PI your company is going to collect.
  • Collection process. State how your company is going to collect the data.
  • Usage. Naturally, you need to describe how you’re going to use the information you collect.
  • Security. This clause will outline how your company is going to protect all the sensitive information.
  • Storage and sharing. Clarify where you’re going to store their data and if you’ll share it with third parties.
  • Cookies. If you’re using cookies, users must be aware of this.
  • Opting out and data subject rights. You must specify that users are not obligated to provide their personal data. Additionally, make it clear that they can object and request deletion of their information at any time.
  • Contact information. In the end, include contact details so that users can reach out to you or your staff for any question or issue.

Naturally, as the regulations change, you’ll need to edit the policy to state clearly what is going to change and how your company will deal with it.

In addition, you’ll need to update it anytime you decide to change the way you process user information. 

It will also be your duty to inform all users of the changes. There are several ways to do this:

  • Include an update clause in your privacy policy;
  • Send an email informing people about the changes;
  • Announce the changes via a pop-up on your website.
  • Be sure your employees understand GDPR by training them

You can also ensure your business is compliant by constantly informing and training your employees.

Employees will probably be handling sensitive information as well, so they need to be aware of all the legal practices, what they may do, the user’s rights, and what they can’t do.

You should invest in their training for this reason. You can give them video tutorials or relevant documents that clearly describe the regulations, for example.

Aside from that, you can prepare some individual documents to deliver to employees responsible for handling the personal information of users. With these documents, you can specify how employees should perform their duties and the procedures to follow. 

This way, you will be certain they will act according to the law, ensuring the maximum level of legal protection for your business.

Ensure that your employees have access to all these informational resources at any time. So that they may resolve their doubts quickly and proceed with their tasks without interruptions or delays.

Conclusions on creating a safe and compliant company 

We’re at the end of this article about three ways to ensure your business is safe and compliant.

The introduction of GDPR had many consequences for all kinds of businesses. Moreover, as the internet continues to develop, this regulation will become even more complex and refined, requiring even more sophisticated monitoring of sensitive information.

As for now, complying with this regulation will spare your business from heavy fines and financial penalties that could compromise its stability.

As stated in this article, there are many ways you can ensure compliance; some of the most effective are: using anti-fraud software, updating your privacy policy, and informing your team.

Thank you for reading this article. I hope it was helpful and insightful for you.

You can learn more about privacy regulations by visiting Osano’s blog. There you’ll find detailed articles and guides on the subject.

small business coach

5 Tips for Coaching Your Employees to Improve Performance


Coaching encourages and enables a new way of thinking and supports the application of newly acquired knowledge through concrete actions. With its specific approach, this enables much faster achievement of desired goals and results, as well as faster and easier realization of lasting positive changes in behavior. In today’s demanding environment, whether professional or private, expectations are high, and coaching supports us to fulfill them faster and easier. In business teams, coaching employees to improve performance is an opportunity for all to enhance their potential and achieve goals in a desirable manner. With that in mind and a series of research activities behind us, we bring five best pieces of advice all employers will find useful when considering how to improve employee performance.


Five Tips for Coaching Your Employees to Increase Their Performance


Make an Efficient Performance Improvement Plan

The challenge is to create an efficient strategy to increase productivity. In this regard, your coaching plan for employees to improve their performance should cover these key aspects:

  • Goal – Companies need to precisely establish the employee’s level of production. As a consequence, they will identify what to expect and are more inclined to face the performance objectives challenge.
  • Action Plan – Successful businesses have a clear-cut set of measures with a precise roadmap. The performance problem will be solved after specifying the actions, means, and include individual ideas of each operator. Annual performance reviews will also do a great job.
  • Checkpoints – Companies should set dates for reviewing an employee’s advancement and recognize where something can increase. A smart move would be to include writing research paper as an extra measure for performance coaching.
  • How to scale – It is impossible to check how successful your approach is without adequate analysis. Therefore, companies must make their remarks when coaching requires so and to receive personal feedback from subordinates. Feedback is particularly important when administering a company remotely and goes beyond the traditional performance management approach. Also, year-end performance appraisals should be proposed by a coach whenever possible.

Motivate Them with an Opportunity to Advance

When their job is always reduced to the same job or when the job is at one point, it starts to suffocate the employee engagement and work performance. The same job, the same position, without any indication or chance for advancement can demotivate even the most ambitious team members.

But you can turn it around and coach! If you offer them a possibility to advance, your coworkers will be motivated to try harder and be more productive. Here’s a simple tip – instead of hiring someone new, just promote an employee who is already in the company. This will raise the motivation and productivity of all workers in your company.

However, promotion does not always mean a raise and a new position. Promotion can also be in the form of a training, a course, or by boosting resources with a good coach. Motivate an employee by offering him/her a chance to develop skills and enrich knowledge. And as a result, they will be much more enthusiastic about working for you.

small business coach

Express More Confidence when Coaching

Some workers naturally have higher self-confidence than others, and leaders need to be conscious of this. Regardless of when leaders include employees in the company’s prospect, decision-making methods, and coaching strategy, they nearly invariably boost their trust.

Of course, if the employee does not deliver optimal outcomes, you will have to notify them. Nor does it indicate that a manager should underestimate the role of employee feedback and benefactions. Studies show that nearly 98% of workers achieve more meticulously when they feel assured. This is another area where adequate coaching can step up.


Help Them to Step Out of Their Comfort Zone by Coaching

The goal here is not to exhaust and demotivate anyone. The goal of this technique is to get out of their comfort zone in order to show additional qualities that they did not show due to nervousness, fear.

Here we also have types of workers who “sneak in” after a while and do not have any passion for progress as when they were just hired. People need to be motivated to further learn and grow. Coaches should inspire them to combine work and education, among other methods. Also, you need to always be ready to help and provide an answer to employee’s questions. Organize a meeting or coaching conversations and share any experience they can see valuable.

Additional Methods for Effective Employee Performance

Before concluding the performance coaching advices, we think that improved performance can be also based on the following aspects:

  • Create a culture of feedback: A manager needs to create a perception based on the team’s feedback. Moreover, open-ended discussion inspires all employees to emit their voices and rise in the workplace.
  • Build emotional intelligence: Successful managers have a high degree of self-awareness, which leads to greater emotional aptitude. When you have developed emotional intelligence, you can better understand employees far more.
  • Get to know individual strengths and weaknesses: Everyone has strengths and weaknesses, and the same goes for company managers. Acknowledging depths and frailties empowers leaders to apply the best coaching strategies to their employees.

Conclusion on Coaching

Coaching is a relatively new area in whose importance is recognized by more and more companies. The effects achieved through a good coaching process prove that individuals and managers opt for coaching because the methods and techniques are quickly applicable. The world’s leading companies, such as Microsoft and Ikea, have a developed and organizational coaching culture that drives their success. With that in mind, new businesses are also advised to take part in this process, just like an already running organization that wants to build up.small business coach

7 Tips To Make A Web App

web app

For any business, small, medium, or large, a web app is the most effective way of interacting with potential clients and customers.

However, not all web apps are the same. If your web application does not appeal to the users, they are not likely to continue using it.

In fact, 38% of users stop using website applications if the layout does not appeal to them.

Everyone loves a web app which comes with a nice interface design and is functional — be it the business owner or the user. On the other hand, very few know how to make a functional app. We are not talking about the coding complexities here, rather their approach towards developing the app.

If you already have an app idea in mind, this guide will be really handy for you. We have put together seven tips that will make the web development process easier than you imagined. 

7 Tips to make a web app

Before we delve into the tips, let’s be clear that this is not a coding manual. We will discuss the seven most important factors that app developers often miss out on or fail to understand.

web app

The goal is to make the web app as user-friendly as possible without cutting down on important functionalities.

There is also a marketing component to any website application. If your domain is already saturated, you need to break the mold and do something new.

So without wasting time, let’s dive into the seven tips to make a web app. 

1. Do a market research

When it comes to the fundamentals, a web app is a product that you are trying to sell. If many people find your application helpful, it will be a success. On the contrary, even technically perfect web apps will be a failure if people do not find much value in them. So before you start developing your application, research its market potential.

When you are doing market research, take into account what needs and demands are on the rise. Then think of ways to meet these demands through a web app. If you can identify a scarcity and capitalize on it, you will soon have a product that everyone wants.

Another important element of market research is finding ways to promote your web app. Here again, you will have to identify a particular problem and the demographics of the people who want a solution to it. Once you have identified who these people are, you can target your promotions at this group. Promoting your app is crucial since people need to know about it first to start using it.

2. Analyze competition

While competition analysis can be a part of market research, it has some distinct elements that deserve separate mention.

When you are analyzing competition, you also have a chance of noting what they are doing right. At the same time, you can also figure out their flaws and work on them.

Your competitors will greatly influence how you design and develop your app. You will need to find an edge-something that is lacking in your competitors. If you are offering the same product as everyone else, people would rather prefer the one they are familiar with. When launching a new web app, you have to ensure that it is unique and not a carbon copy of other web apps.

However, you must not overdo it in attempting to break out of the mold. If you end up making something so unique that people are intimated to use it, your application will be a failure. 

3. Design your web app with a purpose

The first thing about your web app that people will notice is its design. If you get all the design elements right, half the race is won.

With respect to web app development, design is a vast subject that deserves detailed study. It is not possible to sum up everything about it in a few words and you would need skills and expertise to get it right.

Do not overdo useful elements in your web app. For example, tabs are an extremely useful feature for easy navigation. However, if you use too many tabs your application will look more cluttered than anything else.

You must also label everything correctly. Keep in mind that people of varied competency levels will use your application. If you label things correctly, anyone from a child to an aged person can use your app. You would not want to assume any level of competency from the user. Provide all necessary guidelines in the design itself to make it easy for everyone.

Do not compromise on the design of your web app to save cost or time. In the long run, you’ll lose more than what you gain, so you need to consider all the factors, that impact cost of app development.small business coach

4. Pay attention to texts

The words you use in your web app user interface will make a world of difference. Steer clear from using any tech jargon that a layman won’t understand. How you structure the words and sentences also have a great impact which we often overlook.

Writing copies for a web app is not easy, considering that it has to be both short yet explanatory. If you clutter your web app with too much text, it will become visually unpleasant. The challenge is to communicate as much information as you can using as few words as possible.

Text in a web app has to have a universal appeal. Using internet slang or informal words is usually not a good idea. However, if you can be quirky while maintaining a degree of universal appeal, it can work wonders. 

5. Have a standardized process

There are multiple web app building architectures out there, and using too many of them will cause major problems. The first problem will show up when a new developer joins your team or an old one leaves. If each of them has expertise in different architectures, maintaining your app will become a hassle.

Maintaining a web app is more crucial than launching it. If you are using different architectures, the next developer would have problems with repairing and troubleshooting. 

For example, if you are using both TypeScript and JavaScript, you might encounter problems with issues like JavaScript email validation. Maintaining a standardized structure will make the development process faster and easier. You have to choose a web development architecture based on your goals and needs. The most important thing is to stick to your choice of architecture. 

6. Prioritize security on your web app

When people are using your web app, you are dealing with user information. For web apps with payment gateways, user information is even more sensitive. Ensuring security is mandatory for any web app. If you do not prioritize security, a cyber attack on your web app can ruin your reputation.

You can ensure top-notch security by having a trained team of developers. These developers have to work in tandem to make sure there are no threats or vulnerabilities. It is an intensive task and demands specialized skills.

A viable alternative is to outsource the work to a cybersecurity firm. These firms have competent teams working round the clock to keep your website secure. 

While it may seem like an unnecessary investment, it is indeed the most important investment for the long-term success and growth of your web apps. 

7. Encourage users to leave feedback and work on them

Creating a web app is a continuous process. It does not stop once the application is up and running. Apart from routine maintenance, it is also important to take user experience into account.

Always keep a feedback option in all your web applications. Make the feedback option easy to use and simple. If you want people to fill out a survey, many will ignore it. Instead, choose something less time-consuming and easy to do.

Getting feedback is the first step. You also need to take this feedback into account when you make changes to your web app. 

Remember that your users determine the success or failure of your application. Respect their opinion and try to incorporate as much as feasible.

Make a conscious effort to persuade users to leave feedback. Remember that only negative feedback will give you room for growth. When you get any negative feedback, assess it from every perspective to see what can be done.

Receiving feedback and working on it also makes your web app future-proof. You need to keep up with both changing technology and human needs. If you are using outdated technology or design, people would no longer find your application engaging. 

Constant feedback tells you what people want and what are the prevailing trends. It is crucial to pay close attention to every single feedback you get. 


As you can understand by now, creating a web app is not easy. You need skills in every domain, be it technology, marketing, or customer interaction. 

We get a good web app only when all these elements work together. Pay equal attention to every point, and your web app will be on its path to success.

 Author bio

Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. 

Do you want to engage your target audience with informative and engaging content? You can reach her at [email protected] for any content writing/copywriting requirements. She is passionate about writing and helped many businesses achieve their content marketing goals with her compelling content. She loves to read, travel, and experiment with different cuisines in her free time.   small business coach

How to Create the Ideal Company Wiki in 5 Simple Steps

company wiki

In Five Simple Steps, Create the Ideal Company Wiki

Want to keep your knowledge and content private yet accessible to only your associates? Then a company wiki is your best bet—it’s a wiki you don’t have to share with the public.

A company wiki is a perfect solution for teams working within a company on projects together. Only those can access the company wiki you allow, and all your content is private and secure. So it’s perfect for storing sensitive data or work methods.

A company wiki can help in numerous ways; some significant ones are as under:

  • It helps make a new hire’s onboarding process easier
  • It Ignites your team’s productivity by saving the time they search for information
  • It helps tackle errors in documentation, as it can be a collaborative process
  • It stores the vision, goals, and style of your company to communicate will all
  • It helps answer technical questions to avoid being asked over and over again

A company wiki is an essential asset for any company, big or small. Hence, this article will teach you how to create the ideal company wiki in 5 simple steps:

  1. Select a wiki software that caters to your company needs
  2. Structure your company’s wiki
  3. Create and upload the information
  4. Circulate the company’s wiki within the company
  5. Keep adding the new information

Five steps to an ideal company wiki:

  1. Select a wiki software that caters to your company needs

For an ideal company wiki, you need an ideal wiki software that runs it. With a multitude of options to choose from, it can be challenging to find the gem. However, we have done the research and found the best for you.

If you want to use a company wiki to help your team stay organized and keep the content up-to-date, Slite is the ideal software to create a wiki. It is a company wiki software that is easy to use and set up. With its clutter-free interface, you’ll have an excellent company wiki that everyone will use.

  1. Structure your company’s wiki

Once you have chosen the right company wiki software, you are ready to populate it with the information. However, you will first need to structure it.

If you’ve got a lot of information to share, make sure to categorize and sub-categorize it in order to make the platform more user-friendly and easy to navigate. The idea is to create a hierarchy of information. For instance, think of the three main sections as Tiers.

  • In Tier 1, you should have the departments
  • In Tier 2, you should have the functions of those departments
  • In Tier 3, you should have the different tasks those functions do

To Elucidate, the HR department’s function to onboard new hires should be structured as a subcategory of the main HR category. In this subcategory, you can place the documents, guides, or tutorials for the newly-in employees.

Similarly, you should structure the information on your company’s wiki by dividing it into the functions of central departments so that it remains clutter-free. However, this structure is not the thumb rule but an example. Since you know your company well, you should structure your company’s wiki in an easy-to-use way for everyone in your company.

Having done with structuring your company’s wiki leads you to the next step that is to populate it with the information.

  1. Create and upload the information for your company wiki

Once you have structured the wiki, it’s time to put some flesh on it. At this stage, you will need the help of the heads of each department of your company.

Since the heads are the ones dealing with the technical things of their departments, they can tell what things are to be incorporated in the company’s new wiki. For instance, the head of HR must have the knowledge of frequently asked queries of the employees. Hence, you must have them create an HR FAQs page under the HR main category.

Similarly, the marketing head may know more about your company’s style; hence, you can request them to help communicate the style effectively. Also, they can have templates such as marketing plans uploaded on the company’s wiki.

Besides domain-related knowledge, there are certain things such as a company’s vision, mission statement, expectations from employees, general guidelines that need to be circulated within everyone. For that, your company wiki should also have a dedicated general page.

At this stage, you should create and upload all of the general information. Then, as the wiki goes live, you can allow the desired employees to edit or add new information.

In the beginning, your company’s wiki may look like a newborn having little knowledge or information. However, it will mature as more employees will be allowed to edit or add the information over time.

  1. Circulate the company’s wiki within the company

Voila, it’s time to invite your employees to the hub of information they need within the company. Your company’s wiki is ready to go live after you have structured and added the pre-existing information.

The company’s wiki will let your employees collaborate without having to use other applications. Here, they can share every form of information, such as audio, video, image, text, etc., with each other. Furthermore, since it is a collaborative platform, it makes it easier for the employees to have feedback, direction, and brief on the projects they are working on.

By contributing new information, the wiki will mature over time and become the go-to resource for any employee that needs clarification or a solution to a problem.

  1. Keep adding the new information

Since the company’s wiki is created to save employees’ time who seek clarifications to their queries, you must keep it up-to-date.

Whenever an employee’s mind lights up with a question, the answer should already exist in the company’s wiki. If it doesn’t exist, it should then be added in case the same question pinches another employee someday later.

It will save everyone’s time; hence, keeping the wiki up-to-date will contribute to the company’s overall productivity.

Conclusion on creating a company wiki

If you do steps one through five, you’ll have an ideal company wiki that your employees will turn to when they need information.

By setting up a wiki, you’re increasing your company’s overall productivity because your employees will be able to find the information they need quickly and use that time to work on something else.

Also, It’s crucial to make your wiki as easy to use as possible. It should also be easy to add, edit, and update.

small business coach

10 Easy Ways To Optimize Your Sales Pitch

sales pitch

Your sales pitch can say a lot about your business. It’s your opening line and your chance to show a great first impression when meeting with your customer. 

Understanding how to meet your buyer’s needs and engage with them is a crucial step in sales. The first half of having a successful sales pitch is securing their attention, and the other half is closing the sale. 

To optimize your sales pitch to the maximum, in this article, we will show you ten easy ways to optimize your sales pitch. 

What is a sales pitch?

A sales pitch is an optimized sales presentation where a salesperson explains the benefits and ideas of their business in one or two minutes or less. Sales pitches are frequently referred to as the ‘elevator pitch,’ a term that states you should be able to deliver the sales presentation (message) in a time frame equivalent to a single elevator ride. 

Ten Ways To Optimize

Your Sales Pitch 

1) Do research 

Every interaction with a buyer will require you to know about their market and which problem you can solve with your sales pitch. Buyers are always searching for an answer, and when you conduct the proper research, you may be their right solution.

Avoid approaching people at all costs when you don’t know the industry well. For example, when it comes to highly technical fields like a medical sales pitch, which involves presenting complex medical products and technologies to healthcare professionals, It’s crucial to have a solid understanding of the subject matter before engaging with professionals in that specialized area.

Ideally, you should be able to continue the conversation to close right after you present your sales pitch. Although, never forget that when you don’t do enough research in the market, your sales pitch can never be simple to understand. 

2) Make it short & clear 

A sales pitch isn’t going to a classroom and presenting a 1-hour presentation. You’re not going to have people’s attention for too long until they are interested in buying. A short sales pitch lasts about 15 seconds. 

According to a study done in the early 2000s, it was shown that the average attention span of human beings only lasted eight to 12 seconds. This is shorter than the average attention span before the 2000s. Considering this, you know that you have to make your Pitch enjoyable or else it won’t succeed! 

3) Show who your customers are 

Show your potential buyers who are buying your product or service. That way, you show how you are approaching the market and whether the buyer you are presenting matches your target audience. Be specific in finding out who is interested in your product or service and try to convince potential buyers why they should be interested. 

4) Address the problem 

Your target audience can only consider you valuable once they know you can solve a problem for them. Address the situation they are consistently facing. For example, the potential buyer you are approaching faces an issue when sharing files, and you have software that solves this issue. 

After that, you can discuss further how difficult it may be for the potential buyer to share files without your software. 

5) Show your progress

People want to invest in things that are proven to work. Ideally, you can do this by showing them your current customers and how well your growth rate has been in the past year or six months. Additionally, you may even show past achievements you have accomplished and revenue rates that have been achieved from your product or service. 

Trust is built when you show potential buyers that others are buying from you too. Word of mouth is the most powerful marketing tool and directly can affect how well your sales pitch may go. small business coach

6) Describe how the outcome looks like

Show the benefits behind your product or service, just like the example we took before with the software for file sharing. Show your potential client how they would save time while using your product or service. Or even show them how their overall life would improve when they choose to buy your product. 

In short, your Pitch should look like a brief conversation that summarizes what your business does, how it does it, and who is it doing it for? By stating this, you are painting a clear picture of what the outcome will be for your potential clients. 

7) Tell a story 

Keep your listeners engaged by telling a story about your product or company. Interesting stories include how customers succeeded while using your product or service. Maybe even a story of how difficult it may have been for your company to succeed, but with your new product or service, you managed to succeed. 

Stories create emotions, which may be a great way for listeners to feel an urgency to buy. 

8) Show facts 

Consumers do buy when they feel arousal of emotion behind it, although every consumer rationalizes before making any decision. By providing proven facts such as case studies or statistics, emotional decisions feel satisfied. This is you showing a proven reason why they should buy from you and will help them feel comfortable that they made the right decision. 

9) Educate 

Teach your potential buyers more about your product or service. Additionally, while doing that, you may include some issues people of the same target market are going through and how to avoid them through your product or service. 

While doing this, you are adding trustworthiness to your Pitch and maybe even teaching consumers something they may have never heard of. 

10) Implement the fear of missing out (FOMO) 

A powerful motivator when it comes to deciding whether to buy something or not. It is just like when the new iPhone comes out, and many people will buy it because of the fear of missing out. Make your product or service look the same way during your sales pitch. 

It would be best to create a sense of urgency to buy and not let the decision wait and fade away. For example, urgencies can be a limited-time offer, showing your brand authority, offering a gift if they choose to purchase no, and much more. 


Examples of a great sales pitch 

If you need some examples to look at before your creativity can start coming into play, here are a few examples from top sales pitch examples. 


“Deliver your next deck faster with our free presentation templates. They’re fully customizable, professionally designed, and delightfully easy to use.” 

If you were about to make a presentation and wanted to customizable the way it looks, then you would be convinced right away from this sales pitch. Why? 

Pitch offers ppt templates that are customizable and professionally designed. Many business people may lose time thinking of what design they wish to add to their presentation. Pitch is offering them a solution by giving them ready-made templates with world-class designs. You even see how straightforward their sales pitch is when claiming that it is fully customizable, professionally designed, and easy to use.


“There’s a better way to grow. Hubspot offers marketing, sales, service, and operations software that helps your business grow without compromise. Because ‘good for the business’ should also mean ‘good for the customer.”

By reading this sales pitch, you see Hubspot is getting straight to the point. It is telling businesses that they benefit when the customer benefits. Your customer is busy and has other things going in their mind, so a pitch that gets straight to the point saves their time and yours as well. 


“Vidyard is the best way to sell in a virtual world. From prospecting to proposals, record and send videos that personal touch to every sales email.”

Vidyard, in their sales pitch, is getting personalized, mainly because many salespeople find videos a unique tool. Sales pitches are best when personalized, but Vidyard also makes you feel comfortable when they say, “Vidyard is the best way to sell in a virtual world,” stating that remote selling can be done quickly and easily. 

Why shorter sales pitches are a better idea

Having shown you the examples above, you see that all these sales pitches got straight to the point and were maximally optimized for a short conversation. Talking too much, not providing the correct information, lack of market research, and talking for more than two minutes can quickly kill your sales.  

A long conversation isn’t important but a short one that is quality. It is just like when you are told not to talk too much in class or by your parents when you were a kid. So furthermore, keep your sales pitch clear, short, and simple! It will help a lot and have customers thanking you after for your efforts! small business coach

8 Strategies to Promote Positive Customer Reviews

customer reviews

8 Strategies to Promote Positive Customer Reviews For Your Business

Positive customer reviews are a very important aspect to your business. Gone are the days when a catchy advertisement run across all available media platforms would direct all of the potential customers to your business. With time, trust issues have intensified quite a bit.

Today, most of your customers would go with a recommendation given by a friend or acquaintance rather than trusting the work of your sales department. They would rather trust a user’s review in the comment section than your promises and guarantees given in the description. Individual reviews feel much more relatable to them than anything else.

Naturally, the wisest strategy to operate under such circumstances is none other than generating maximum possible customer reviews. But then again, the goal isn’t as easy to achieve as it sounds.

Let us acquaint you with a few tried and tested strategies to promote positive customer reviews for your brand or business.

1. Develop customer-friendly strategies

Positive or negative-your customers won’t ever leave a review until they feel welcomed to do so.  As per the latest product management trends, you need to optimize the company’s strategies and policies so that they revolve around customers. Take the first step in genuinely connecting with them!

Create an online webpage and make it user-friendly, which will serve as a quick DIY reviewing portal.  You won’t have to make calls, get them to fill survey forms, or anything.

After purchase, they can review the products directly on the website instead of contacting the company.  Personalizing customer service is another efficient customer-centric strategy.

In it, customers will receive custom and tailor-made solutions to their problems. Consequently, they will feel more connected to the store and would be willing to offer positive reviews.

2. Have frequent discount campaigns


Well, one quick way to urge your clientele to leave a review is to offer a gift in return. Perhaps, you can offer a discount coupon or code. It will compel the buyers and users to leave a review, and most likely, a positive review.

In case your brand is tight on budget and cannot afford to give out discount coupons to every user that leaves a review, then we suggest you consider a lucky draw. Offer a free entry to the lucky draw to those who leave a review. However, make sure that the prize of the lucky draw is inviting enough. If it isn’t, users might as well skip it. If you have a business that sells ergonomic furniture for WFH lifestyle, you could offer work from home accessories instead of discount coupons.

Also, if you run frequent discount campaigns now and then (without asking for the review), your clientele will most likely drop positive reviews. Who doesn’t appreciate getting more for less?

small business coach

3. Provides spaces for customer reviews

Your website will only serve to be helpful in drawing clients until they know you and search you up. But, what about all those potential clients who do not know you?

First things first, you should create business pages on different third-party platforms. Studies show that consumers trust Yelp and Facebook quite a lot when it comes to brand reviews.  You can enable your customers and potential clients to give reviews on these platforms by creating your business pages.

Build a new page or claim a business; the selection depends on you. As a seller, you can establish a presence in e-commerce stores like Amazon and eBay.

Once you start receiving positive reviews on these platforms, you can feature them on your website and social media handles too. For your ease, you can use customer feedback software. This will help you collect and analyze your overall customer feedback seamlessly.

4. Build trust

When a user reads a positive review of a particular product, he may feel encouraged to buy it. However, if he scrolls down and reads a list of only-positive reviews, clouds of doubts may surround the reader. Ornate compliments will only further intensify these doubts. Thus, shaking your potential buyer’s trust in the authenticity of your brand.

For that very reason, businesses need to share both positive and negative reviews of their customers. Share them just as is and refrain from editing. Doing so will have your audience perceive your honest and dedicated intentions.

5. Show your appreciation for customer reviews

Reciprocation in all matters is of immense importance. Your customers will only feel motivated and encouraged to provide reviews when they know the value of it.

As a business, you should make your audience and potential clients aware of the importance of review-giving.  Appreciate your clients giving reviews through visual content. You can use social media tools, like Instagram and Facebook, to share encouraging infographics and posts.

For loyal customers, you can provide a special discount or send promotional products. Post about these online so that other customers feel motivated about expressing their thoughts.

6. Get to know your audience

When your clients pay a visit, be it in your virtual store or physical store, make sure that you get to know them a little more than just knowing what they need from you. Request for their email address so that you shall maintain frequent contact with them and keep them updated on the latest arrivals and trends.

We understand collecting so many emails can be rather hectic. Whether you do it digitally or manually, the struggle is more or less the same. Hence, for your convenience, you can make use of checklist software.  It will serve as a tool and organize the process to make it easier for execution.

7. Host events

Another amazing way to get positive client reviews is to host events. You can come up with different events on your own or collaborate with other brands. For example, if you are a food brand, you can host a food festival in collaboration with ingredient manufacturing companies.

In these events, your customers and interested people can learn more about your business. You can organize various activities so that you can connect to your audience on a more personal level.

You can even offer samples to the audience, and ask for reviews directly.  Hence, you can get lots of positive reviews to feature on your web page.

8. Focus on packaging

Customers simply love it when the packaging of the product is good.  It is the extra cherry on the top that they do not expect, and can help you increase chances of positive reviews.  You can make a unique and aesthetic packaging that comes with a card or something extra.

Conclusion on customer reviews

Now, of course, you can experiment further with these strategies. And devise a custom one. In actuality, it always works best this way. Begin working with any of these general strategies and add elements of yours along the way. Doing so will help you get to a strategy that yields the maximum possible results for you. Good luck!

small business coach