How Time Tracking Can Benefit Small Businesses


Unlike large corporations, small businesses run delicate operating models that can’t marginalize the effects of low turnovers. What they have is a flexible system of operation that entrepreneurs can easily supervise and fine-tune at will to keep the books in order. Time tracking is a major part of this.

However, all this elastic administrative power must be leveraged with precision and skill to produce results. One of the many strategies small business owners use to keep things organized is employee time management.

Since timekeeping shapes payrolls, startups can’t afford to get it wrong. It’s all the more critical in remote workplaces where employees are paid by the hour.

That’s not all. Time tracking also helps business and project managers handle various elements of their organizations. An effective system keeps everything orderly and stress-free. In effect, you need to know how to track work time if you expect to make reasonable headway in your business.

So, what are the benefits of time tracking?

Increased Awareness/Grasp of Company/Project Components


As a business manager, the importance of having a firm grasp of your employees, client base, projects, and even company goals cannot be overstated. A report by Harvard Business Review (HBR) outlines the various difficulties that business managers face today. These challenges include leveraging important data to shape company policies. Even small businesses managers are not exempt from these struggles.

Time tracking data can help business owners understand how their companies work. The system can be used to measure staff efficiency, estimated project completion times, and payroll accuracy. With a solid work time tracking app, it’s easier to get a grasp on these company components to make better decisions.

For example, the data shows you which team member performs better at specific assignments. This way, you can allocate work to the right talent, boosting efficiency.

Better Workflow with Time Tracking

In order to organize their workplaces and better engage their employees, some business managers have had to rely on third-party professionals. In truth, you can easily manage workload once you understand the time factor within the organization.

Often, the problem with managing workflow comes from having too much time with too little to do, or vice versa. However, the solution lies in efficiently monitoring the amount of time you and your employees work. Once you do that, it’s easy to identify performance ‘hot spots,’ bloated activities, and unused time.

With this data, you can remove bottlenecks, improve work speed, and optimize workflow. You can remove unnecessary processes and assign important tasks to employees during peak hours.

Easier Monitoring of Productivity Ratings

Time tracking is a tool for reliable comparison of company components and dynamics. Why would a business manager be upset upon knowing that last year’s turnover was better than this year’s? It is because businesses are expected to get better with time.

With small businesses, more time often indicates experience. More experience often indicates greater efficiency. Greater efficiency ought to result in higher performance. Now, higher performance is often the gateway to increased productivity.

Time tracking allows you to gauge your employees’ efficiency, productivity, and even experience. More than this, it helps you to measure and compare the partial and overall productivity of a single employee, teams, departments, or the entire organization.

Understanding your workers’ strengths and weaknesses means you can assign jobs better and help them improve.

Enhanced Payroll Efficiency with Time Tracking

As a small business, your payroll is likely your biggest overhead. This expense affects everything from your profit margin and cash flow to your ability to secure credit. That’s why you have to make sure you get it right if your small firm is to thrive.

Small businesses with inefficient time tracking systems often face payroll issues. The situation is worse when the company is made up of work-from-home staff.

Time tracking applications are excellent at generating timesheets and tracking billable hours. Using the right solution will see to it that your staff is adequately paid without complications.

Reduced Risk of Employee Multitasking and Stress

Working long hours is not equal to working productive hours. A well-cited Stanford study even concluded that “Long weekly hours and long daily hours do not necessarily yield high output.” It further stated:

“Employees at work for a long time may experience fatigue or stress that not only reduces his or her productivity but also increases the probability of errors, accidents, and sickness that impose costs on the employer.”

So, time tracking is as important to the health of your employee as it is to the smooth running of your organization. Establishing a ‘time-ceiling’ for when and how long employees should work daily can help. It will prevent your organization from burying itself in futile drudgery.

Easier Team Management as You Utilize Time Tracking


Time tracking is one of the best ways to manage teams. As earlier explained, good time tracking practices will help you get a solid understanding of the components of your organization. With respect to your employees, it will be easier for you to get them to ‘tick.’ This is the same as knowing the recipe for effective employee engagement and inclusive performance.

Once you can track and manage time in your organization, you will find it easier to assign tasks and expect timely executions and implementations. Also, it won’t be all that complicated to have useful interpersonal relationships growing at the workplace. That’s because your employees will know when to socialize and when to focus on work.

Also, although many contemporary studies insist on high productivity ratings from specific hours of work, your organization might be the exception. After all, a small business has proportionally fewer components to work with by way of employees and overall targets. So, time tracking will help you recognize where your organization stands: where more hours result in low performance and vice versa.

Increased Employee Awareness of Company Goals

Time tracking can be used for more than just directly boosting employee performance or generating timesheets. You can also use it to make your employees more sensitive to the goals of the company. As this Forbes report explained, you are more likely to get more loyalty and work out of employees that know what your organization is all about than those without the faintest idea.

The same fact holds for the incorporation of company culture. Using a reliable time tracking app, for example, can show you what your employees spend most of their time doing. This information will help you identify things to make available to your workers and what to discard. As any successful business manager will tell you, a united workplace spirit is vital to the growth of any small business.

Keep Optimizing the System with Time Tracking

Overall, time tracking is good for your small business. It helps you prioritize, organize, and make the components of your organization integrate smoothly. Always ensure you use valuable data to develop better policies. Collecting feedback from your workers will also help you leverage time tracking better.


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5 Ways to Be a Better Leader


Being a leader is not easy. Leaders have to rise up, push through waves of inadequacy, and guide their people to success.

While anyone may sit in a corner office and assign responsibilities, effective leadership requires more. You should have a significant impact not only on the people you supervise but also on the business as a whole.

If you’d like to be a better leader that has a positive impact on everyone, keep reading.

Send gifts as a leader

People love to do business with those they like and trust. This isn’t only true for business partners but also for employees and colleagues.

It’s more crucial than ever to build and maintain genuine relationships with the people who help your company succeed. Corporate gift baskets are a great way to show your appreciation for your employees and SnackNation lists some great ideas for gift baskets.

Sending a thoughtfully chosen gourmet gift basket is a great way to show how much you care. You can emphasize their accomplishments in one tasteful bundle and demonstrate that you not only notice but more importantly, that you actually care.

Making your employees aware of their importance to the company fosters a healthier, happier culture and helps you become a better leader. A gesture of this kind will only strengthen the bond between your colleagues and you.


Empathy is probably one of the most important leadership traits. But unfortunately, many leaders are elevated to their roles based on previous performance or industry credentials, and they have little or no leadership experience.

As a result, a heavy-handed order-giver with ambiguous expectations and little empathy for their team leads to low productivity and morale.

Being truthful with your team doesn’t imply that you should become great friends with them. However, you should share some personal experiences, tearing down defensive barriers and demonstrating that you are a human being. It helps you get respect by making you appear more approachable.

Stay positive to become a better leader

Even if leaders want their team’s day-to-day operations to run smoothly all of the time, they’re sure to hit a snag from time to time. Whether it’s a slight misunderstanding or a massive blunder, how you manage a difficult circumstance reveals a lot about your leadership abilities.

In such situations, Robert Mann, author of The Measure of a Leader (iUniverse, 2013), advised managers to remain focused on the positive.

Basically, before you find what caused this difficult situation, you should consider some positive aspects of it. When you focus on these positive aspects of an issue, you tend to react more positively to other people involved.


Mann discovered in his studies that when people bring out positive aspects of a crisis scenario, they feel less strongly about the problem and are better equipped to think rationally and fix it.

When a leader needs to strengthen their strategy, the same is true. If you or a member of your team finds that a specific course of action you’ve taken isn’t working, think about what you’ve done in the past that has led you to success.

Clearly demonstrate respect for the greater vision

When the battle cry is shouted, an experienced general doesn’t have to worry about the warriors following him into battle since he has made it crystal clear what they are fighting for and what the stakes are.

A foresighted corporate leader will follow suit. Every employee should be aware of the significance of their work. Employees who have a say in the decision-making process understand the motivation behind the organization’s vision and are more willing to support its objectives.

Set clear goals

It is critical to set clear goals and expectations for your employees if you want them to succeed. Encourage employee inquiries and feedback while setting these goals. Including them in the process can help them feel more involved.

Good leaders, according to Amish Shah, president of ALTR Created Diamonds, will also explain the company vision and how team member goals fit into that equation.

As a leader, you should keep your staff informed about their vision if you want to inspire and excite them. This way, you help employees understand the end goal of the whole team. When goals are clearly defined, all team members can identify accomplishments and track progress.

Moreover, it is extremely important to clarify how these objectives affect the entire business. Each employee, regardless of their level of seniority, should be able to articulate how their work contributes to the company’s success.

Don’t allow team members’ ambitions to become stagnant. Regularly review your goals and make any necessary changes or rearrangements. This will show your team members that you are there and paying attention to what they are doing.

Final words on Being a Leader

There is no such thing as a perfect leader. And because change is constant, it is critical that leaders continue to improve their abilities and stay current with industry advancements.

That’s what you need to do too and that is why it’s important to follow every guideline that could help you become a better leader.


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4 Tools to Use in 2022 to Grow Your Business Faster


Finding ways to grow your business requires a lot of resources, both in terms of time, knowledge, and capital. If you’re a business owner, you might feel stressed and overwhelmed by the daily administration tasks, and keeping up with incoming emails.

But, thanks to technological advances, businesses today can streamline their operations and make their work easier. Such tech tools can allow businesses to respond to market trends more efficiently, make strategic decisions, and create products to meet their growth objectives.

Below, we share some recommendations for tools to help you propel your business to the next level.

Social Media Automation Tools

We live in the age of social media and if you still don’t know how to use these channels to your advantage, the road to achieving greater business success might be more difficult for you. Most of the potential customers and clients you want to reach are probably using social media platforms and as a business owner, all you need to do is reach them and inspire engagement.

Social media is a powerful tool to influence customers’ opinions and businesses can use it to promote their products, get close to their target audience, and ultimately increase sales. Try to find your way into people’s lives and focus your efforts on attracting more followers. 

Many companies turn to Instagram automation tools to increase the number of followers. However, you need to be very careful when choosing the right growth tool. You will want to focus on one that prioritizes organic Instagram growth achieved by real and relevant Instagram followers.

Project Management Tools


Project management in a company can be challenging, especially when you are trying to do several things at once. Thankfully, modern project management tools are available to help teams and work operations run smoothly.

Clock in the app with GPS is a great project management tool that will help your business, especially in the construction sphere. If you are working on a construction project, this feature will allow you to track employee clock-in times and their GPS location. This will help you to see if employees are working their required hours and also ensure that they are on-site when they clock in. In addition, this feature can also be used to track contractor clock in times and locations.

A project management tool can come in handy in every phase of the project. There are a variety of project tools available both online and offline that can meet different types of needs. The main purpose of a project tool, regardless of the size of the project, is to facilitate the work – from planning and management to budgeting and analysis.

The basis for using a project tool is to be able to plan and structure the work. A clear plan is often central for the project result to meet the anticipated expectations. Things like deadlines and budget are good to have in place before the project starts so that expectations can be set at a reasonable level. With a tool that enables planning and follow-up of these two basic limitations, it can be easier to deliver successful projects with satisfied customers.

Email Marketing Helps Grow Your Business

Email is one of the most popular communication tools today, despite the increased use of many other forms of communication.

If you want to grow your business faster, you should consider using email marketing. Top-quality newsletters can increase traffic to your website, improve communication with your target audience and bring you more customers. A very large percentage of marketers say that email is their most important channel to attract customers. Another advantage is that you hold the customer contact rather than it being in the hands of other companies like Google or Facebook.

Using email marketing pays off as it can lead to increased sales, traffic to your website, strengthened customer loyalty, stronger brand, or increased conversions. The best thing about email marketing is that it easily measures how many people have opened the newsletter, which articles they’ve read, which links they click on, etc. This makes email marketing a fast and cost-effective channel to work with.

Customer Relationship Management

A CRM system is an excellent tool when your company wants to improve its customer relationships. A CRM system can save, structure, analyze, present, and share important customer data, allowing your business to gather all customer data in one place. This makes it easier for employees to work efficiently and have the right information at the right time.

When choosing a CRM system, there are many benefits to take advantage of, especially when it comes to sales, marketing, customer service, analytics, and reporting. All companies dealing with customers should therefore use a CRM system as their employees can focus on their main task – regardless of whether it’s customer care or marketing of products.

Final Thoughts On Ways To Grow Your Business

Whatever you do, make sure to choose a tool that matches your business needs. Whether you need to manage projects more efficiently or keep track of customer data, get familiarized with all the features and functionality so you can grow your business faster.


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Start-up Loans vs. Small Business Loans: What’s right for you?


It takes money to make money. How often have you heard that? Although some businesses don’t need start-up capital or funding to facilitate growth, most companies require financial assistance at some stage or another. Fortunately, there’s no shortage of options available for small businesses looking for a cash boost. Depending on your needs, you could use anything from a credit card to crowdfunding, to start-up loans or small business loans to get the necessary funds.

Most commonly, startup or small business loans are the options that entrepreneurs choose. These loans are ideal if you’re not looking for investors or outsiders to join your team, or don’t want to leverage personal equity. While both options get the job done, choosing the one that best suits your needs depends on the specifics of your business.

Comparing Start-Up And Small Business Loans


The biggest difference between start-up and small business loans is that your personal credit history and finances are important factors when it comes to start-up loans. This makes it very similar to a personal loan, as your affordability is the basis of the qualifying criteria, and not necessarily that of the business.

If you have a good credit history, this loan is easier to obtain approval for. You can then further split up these loans to meet the needs of your business. You can obtain vehicle finance, mortgages, and installment loans.

Start-up loans are more flexible in terms of their uses, as you don’t have to link the funds to one specific purchase. In contrast, business loans relate to buying specific items, and using the funds for anything else will be near impossible. The terms of a business loan tend to outline exactly what the funds are for, and you cannot allocate them elsewhere.

The Approval Processes for Loans

Start-up loans are usually easier to qualify for and require less documentation. On the other hand, it usually takes longer to approve small business loans, and they require a mountain of paperwork.

Start-up loans rely on your personal credit history and financial status, so assuming you have a stable income, you should be good to go. You can, of course, use your business plan to support the application, although a new business will lack the proper financial backing to make much of a difference. These loans are often smaller and rarely exceed $50,000, with repayment terms capped at seven years.

Small business loans will look at both your personal and business credit scores, which makes them more suitable for already established businesses. One of the most important factors taken into consideration is how long your business has been operational, and its performance during this time.

This application process will require proof of profitability and cash flow. You’ll also need to state how you will use the loan. Sometimes, you may need to submit your business plan as a supporting document, along with any relevant legal documents, proof of your company’s structure and registration, tax certificates and any operational licenses and permits.

While the application process is more intensive and requires extra paperwork, small business loans tend to be far higher than start-up loans. These loans can exceed $1 million, and you can usually pay them back over a period of up to 25 years.

Advantages Of A Start-Up Loan

  • The approval process is far quicker
  • Funds are available sooner
  • Less paperwork required
  • You can use the funds on almost anything that your business may need

Advantages Of A Small Business Loan

  • The application links to your business, not your personal finances
  • You are not liable for outstanding payments
  • It can build your business’ credit history and work towards building a healthy credit score
  • The amount you borrow can be far larger
  • You can pay it back over a longer period
  • The interest rate will be lower

Choosing The Right Option For Your Business


When choosing between a start-up and a small business loan, you need to factor in your business goals, credit history, and business history. You also need to calculate the amount of money you need, the interest rate you can afford, and your repayment terms. Take the following into consideration when deciding which funding avenue to pursue:

  • Established businesses looking for low-interest rates: As mentioned, small business loans are ideal, but the application process will take longer and it can be difficult to get approval. You may need to put up assets as collateral, and both your personal and business credit scores will be vetted.
  • New businesses looking for low-interest rates: The government offers small business loans such as the 7(a) program to encourage entrepreneurship and boost the economy. While approval tends to be easier and interest rates are low, the turnaround time on approvals can be lengthy. You also won’t need to put up collateral, and the government will often sign as a guarantee on the loan.
  • New business with good credit: You won’t qualify for a small business loan if you have a new business with no financial history. This is where a start-up loan becomes your best bet.
  • Instant cash flow: Start-up loans and personal loans often pay out far quicker, and you can complete the approval process online. Be sure to read the fine print before committing to anything, though. While the payout process may be quicker, the interest rates may not necessarily be favorable.
  • Bad credit: If you have a poor credit rating, there are alternative options that will secure your business credit. However, always do your research beforehand, and ensure you can meet the lender’s repayment terms.

Funding Your Business Doesn’t Have To Be Difficult

Funding is not all about loans, as you might be eligible for specific, additional funds or credits. But when deciding between a start-up loan and a small business loan, the easiest way to choose between the two is to look at the age of your business. If you have a well-established business, with a positive financial history and ripe for growth, a small business loan is a very viable option.

For newer businesses still trying to establish themselves, start-up loans seem to offer more positives, although they come with risk at a more personal level. However, as an entrepreneur, risk is all part of the process, and a start-up loan could be exactly what your venture needs to turn risk into reward.


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6 Reasons Your Small Business Needs an Accountant


As a business owner, you probably flourish and succeed in a DIY environment. However, the more hats you wear, the less you’ll achieve. Running a business isn’t a piece of cake. Having an accountant on your side can prove to be highly beneficial. From challenges with hiring to keeping up with product quality, your business is likely to face countless troubles. Out of all, money matters are a forever-going hustle for every business dealing with transactions. Your company’s finances are not only a problematic and ever-changing aspect but the engine of any business task. In addition, accounting is one of the essential areas for keeping your business profitable.

Managing your company’s finances might be overwhelming with so many tasks on your plate, making it vital to hire an accountant. Having an accountant helps you track your financial aims with productivity. Moreover, an accountant is likely to provide your business with a broad range of services that help you save money, reduce risk and grow your business. An accountant takes over the money-related work, allowing you to focus on other crucial business activities.

In addition, ensure that you hire an experienced and qualified accountant to help tackle your business’s finances better. Look for professionals who have pursued a degree in finance, like a CMA, as preparing for the exam using Wiley CMA test bank and other effective tools and resources would have equipped them with the knowledge required to complete all accounting tasks effectively.

Here are six reasons how hiring an accountant can be the best decision your business makes:

Help to improve cost-efficiency


Did you know that even a primary task like reducing business expenses can help your business grow? An accountant can help you develop a financial map, helping you decide which costs to keep and which to cut down. It is likely to indicate and show you which costs can be developed, which projects are too costly and which costs have better choices out there. Moreover, accountants can help you reduce your cost through tax deductions which can be done by creating a thorough and clever tax plan.

In addition, with the help of an accountant, you can become more tax literate, saving you from all entering any legal problems. They observe your financial transactions and give you an insight into where you are overspending and how you can cut costs in such areas. Besides that, hiring an accountant can play a significant role if you ever plan to sell your business by making sure you are selling your company tax efficiently.

Measure business performance with the help of an accountant

One of the things commonly neglected by businesses is measuring performance setting aims and goals. Not just that, companies don’t pay attention in measuring such against results such as revenue increase, complaints received, invoices are written off, etc. however, it can be the key to deciding whether your business will succeed or fail. Whereas an accountant can help you create performance evaluations. It will help your business understand its actual performance against the aims you might have set. Moreover, using such evaluations can enable you to understand it in terms of signs vital for growing and prospering.

Stay ahead of trends and policies

In today’s fast-paced world, hiring an accountant is a great way to keep up with emerging trends, new tech advancements, and changes in rules. These experts are aware of the critical pressure aspects your business might face at different stages of its life. Not just that, an accountant can help you visualize the significant issues your business might face due to economic doubts, uncertainties, changing trends, and new rules. An accountant can identify such uncertainties by keeping regulation checks and economic and financial evaluations, giving your business a competitive edge.

In addition, after they identify the changing trends, they can help you prepare for them by taking the help of various financial forecasts. They will use smart solutions, growth managing tools, and analytical performance reporting to help your business stay ahead of the emerging trends. Your accountant can introduce you to the best accounting software by providing a guide, highlighting the best one for your business.

Reduce your workload with an accountant

Once you open your business, you will need time to run daily operations rather than be busy with bookkeeping, tax, or calculating expenses. Not just that, as your business starts to grow, your business’s finances become more complex. It demands more of your time and effort, making it vital to hire an accountant. These experts will help you manage business operations by suggesting process improvements. They will take over the financial and tax commitments, introducing you to various tools to make your life easier and save your time. Moreover, investing in an accountant will help you maintain focus and keep you on the path towards achieving your goals. In addition, hiring an accountant eliminates the chances of making errors while creating a report.

Improve your cash flow


What is the essential thing required to run your business? Well, cash is what keeps your company going. Without controlling your cash flow, you are unlikely to make it essential to grow your business and make it successful. Managing cash flow is crucial for your business as even a successful and profitable business can collapse without having enough cash. In addition, having a good cash flow balance can help you understand where you are spending your money.

Moreover, managing your cash flow covers how your company manages its financial investments and activities to maintain a good cash flow balance. Your business needs to have adequate cash flow to survive and pay its everyday expenses. If you cannot find cash in the company to match your growth, you might run into financial difficulties, making it vital to hire an expert. Investing in an experienced accountant can help you have reasonable credit control. They will ensure that your cash management policies are in place, giving you access to all possible funds and information.

Get valuable advice from an accountant

Hiring an accountant can help you get the perfect advice on planning your business’s future. They can help you pull out past data and examine the position of your business. It will help you decide when the best time is to buy inventory or make investments, helping you stay competitive. Moreover, an accountant can look at the big picture to figure out the best way to support the long life of your business. Furthermore, these experts can give you an unbiased discussion board for your ideas and warn you of the possible risks.

Final thoughts

An accountant can help you run your business much more effectively and efficiently. Investing in an accountant can reduce the amount of time you spend on bookkeeping, allowing you to look at other business operations. In addition, these experts can help you predict the changing trends, enabling you to have the edge over other businesses.


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Why Publishing Video Content Can Boost Your Business Growth


The popularity of video content is soaring high, and with the prevalence of Instagram Reels and social media live streaming, videos are now one of the most in-demand content. YouTube has reigned for a decade since its launch year as a video sharing platform and bought a fresh trend of video content. Over the years, TikTok has contributed immensely to making video content popular. All prominent social platforms, right from Instagram to Facebook, are gradually transforming towards a video-preferred platform. Simultaneously, it creates new opportunities for brands to reach their target audience. Video content is now undoubtedly your reliable brand marketing toolkit. 

Importance Of Video Content

If we scroll through the data, we can notice that 85% of internet users in the US enjoy consuming online video marketing content per month. Whereas 54% of brand clients wish to see more video content from the business they support, and notably, 66% of video marketers get more qualified leads. Are you wondering why video content holds so many opportunities for your business?

Well, video is easy-to-digest content, and without an overabundance of textual content, you can deliberately deliver your brand message to the target audience. Accordingly, it aids you in engaging with the audience, boosting lead generation opportunities. 

There are many ways through which videos can help you in your business growth. Including video marketing in your business growth advisory can help you develop a strategic blueprint for implementing it in your marketing efforts. 

This article has encased a few in-depth points explaining why video marketing is vital for your business growth. Roll on through the matters discussed, hone your skills, and leverage enticing video to propel your brand growth

How Video Marketing Can Help In Your Business Growth 


Video content holds the capacity to spread your brand awareness and, at the same time, build your brand by establishing a connection between the brand and the audience. According to a study, including a video on a landing page can boost conversion by 80%. Additionally, 76% of marketers claim to plan to add a video to their marketing effort. 

Video marketing can be defined as marketing to utilize and implement videos to boost audience engagement, drive sales and raise brand awareness. In a video marketing process, the growth marketing team of a brand thinks, plans, and designs the strategy to create a video focusing on service, product, features. The video assets are curated and distributed in diverse channels to reach the target audience to grab their attention to the brand with easy-to-digest content.

In an era of technology where most of your target audience carries smartphones or tablets, videos are an easy way to reach them. Textual advertisement is one-dimensional compared to videos. A short video can quickly relay the same message with communicated images, tones, and emotions that will better grab the target audience’s attention and stay in their memory for an extended period. Video is the audio-visual medium that can provide information to your target audience in a visually pleasing format that enriches engagement among your consumers.

In terms of utilizing videos for brand growth, three main objectives are commemorated. There are:

  • The initial goal of a video campaign is known as ‘awareness.’ This objective aids you in introducing your brand to a broader audience. Business awareness videos help grow your audience. The primary purpose of an ‘awareness video’ is to discover your brand, not sales, and these videos are the top-of-the-funnel videos.


  • Are you seeking ways to develop a strong bond between your brand and prospects and propel interest among them? Video content that is utilized to establish a connection or to strengthen the relationship with your prospects, such types of video content is known as ‘consideration’ content. Considering video content showcases your area of expertise to your field. To measure the performance of the consideration videos, click-through rate and view length are two essential metrics. 


  • Conversion videos are your end of the funnel content. When you develop conversion videos, ensure to focus on price ranges and your brand’s USP. The most critical metrics for conversion videos are sales and click-through rate.

Irrespective of the end goal, follow a data-led approach to determine what works and steer away from what doesn’t work in your video marketing effort. For that, it is crucial that you conduct a business survey; you can utilize the available business survey tools to ground-up what your target market is looking for & imply feedback or the pertaining data is your video marketing efforts.

Top 5 Benefits Of Video Content


#1 Favored Content Format

Data says 85% of people would like to see more videos from brands they follow. Out of the 36% saying they’d most like to see more educational or explainer video style content and 14% wanting to see more product demos. The data indicated that video content is one of the primary content choices of online users. And as a brand offering your target audience what they want is a great way to boost your revenue and propel your business growth. 

#2 Shares A Compelling Brand Story

Storytelling is an excellent way to connect with your prospects. Through video content, you can share the compelling story of your brand’s loyal advocates or your employees’ advocates. It makes your brand more credible and humane. Sharing customer testimonials through video content is an innovative and powerful way to explain why the target market can rely on your brand, services, and team. 

#3 Increase Email Click-Throughs

Utilizing video content for brand outreach can help you to earn 3x more responses. Rather than embedding video on your Email, include a thumbnail from your video in the email body that users can click to view on your website’s landing pages. This tactic boosts your email click-through rate.

#4 Craft Stronger Brand Affiliation

Video offers your prospects audio and visual stimulation, and these stimuli make your audience more engaged with your brand. Besides, it helps develop a stronger affiliation and interest in the content they’re consuming. It results in getting brand recognition and creating loyal customers.

#5 Appears Frequently On Social Feed

The new algorithm of social platforms such as Facebook, Twitter, and Instagram is video-friendly. Utilizing video formats such as Instagram Live, Facebook Live, or the video ad formats or feed or timeline videos, you can make your target market interact with your brands. The interaction with your video content enriches your reach. Video ads on Instagram get 3x more engagement than image ads. Online users watch 2 billion videos on Twitter per day, and Tweets amalgamated with video get 10X more engagement than Tweets that do not.

Final Thoughts

In 2021, 82% of the global internet traffic came from video streaming and downloads. Furthermore, social video generates 1200% more shares than text and image content combined. Videos are cost-effective, and with them, you can educate your audience as well. You can craft a product video, explainer video, or tutorial video based on your audience’s needs. Besides, while developing a strategy, ensure to assess your target audience’s needs and develop a buyer persona accordingly. Also, prepare a content plan, decide with your team and outline a program including your posting frequency. Also, to measure your content performance, set your KPIs and within a systemized interval, track the metrics to measure your marketing efforts, be flexible, assess, adapt, adjust and repeat the process to attain success in leveraging video content.

AuthorPadmaja Santhanam
Padmaja Santhanam is the Growth Manager at FirstPrinciples. She manages all inbound business development & outbound prospecting pipeline building strategies. Padmaja’s expertise lies in positioning & managing to grow the brand of SaaS companies. Her role comprises right from client onboarding to assuring the expected linear growth & making required adjustments accordingly.


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Top 7 IT Asset Management Software for Growing Businesses


Technology is a great thing for any business nowadays. It can help control and manage a lot of daily and mundane tasks that your employees would rather not do. IT asset management software can be a valuable resource for your company. 

Every organization has assets and managing them is important to help improve business productivity. The same goes for IT assets. With the right management software in place, it can help improve your IT processes in existence and to contribute to productivity levels too.

With the amount of technology available, there’s no need to manually input and manage this data accordingly. In this guide, you’ll get a breakdown of some of the best IT asset management software that growing businesses would benefit greatly from. 

What is IT asset management software?


For those unaware of this management software, it’s worth giving a brief breakdown of what it is and how it works.

IT asset management is a system that helps manage all the IT assets that belong to the business. This includes things like software licenses, shares, copyrights, real estate, etc. 

This type of software can be extremely helpful to have in place because it helps to keep everything in one place and can make managing these assets more efficient. With a lot of these assets being made available digitally, it makes sense to move over to a digital way of working.

Asset management is something that many businesses don’t do successfully. With 43% of small businesses failing to track assets and inventory effectively, it’s clear that this type of software is critical for growing businesses.

How does IT asset management software work?

With IT asset management software, it accounts for all of the hardware, software to machine equipment, and more. With this software in place, you can easily track your assets and help to schedule any replacements or updates to any asset in particular.

You can also prioritize which assets you want to focus on mainly and others that don’t need so much focus. The clever software can help with reminding its users of the depreciation of some assets and when these assets would need repairs. It means that your team or individuals responsible for this software can focus on other things with this running in the background.

Tracking both tangible and intangible assets, it’s a great system to have in place for any business, whatever shape or size.

Top 7 IT asset management software to consider

Just like any management software used in business, there are a lot of systems to choose from. As a business, you want to pick the best one that offers everything you’ll need as a business to manage its IT assets effectively but to also scale up where required too.

1. Zluri – one of the best for these IT asset management systems

Zluri is one of the best for these IT asset management systems and with their platform, you can track usage of IT assets and all the information/data pertaining to your assets.

With this platform, it can also help with eliminating any redundancies that are clogging up the system or causing you to overspend on applications you don’t need. With task automation and helping onboard/offboard staff, there’s a lot of time and energy that can be saved.

A few additional benefits of Zluri include:

  • A large library of apps with over 120000+ applications.
  • Automated vendor management for easy monitoring.
  • Keeps everything compliant with laws and legislation in place.
  • Offers custom integrations.

The platform is beneficial to those in an enterprise market and a workforce of 500-5000. However, it can also benefit those businesses with less than 500 employees too. For those with less than 50 employees, Zluri is free to utilize.

2. NinjaOne

NinjaOne delivers a fantastic IT asset management platform for IT professionals and managed service providers.

The software comes with a variety of tools to help manage and improve all network devices, workstations, and other devices like laptops and macOS devices. With NinjaOne, it can help both MSPs and IT professionals to reduce ticket volume, automate processes and strengthen the efficiency and security of all IT assets.

Some of its features include:

  • Monitor the health and general performance of firewalls, routers, etc.
  • Get real-time hardware and software inventories across all of your devices.
  • Automate OS and any third-party application patching on your devices to keep them safe and secure.
  • Take direct control over devices with remote access.

Watch the demo available on their site or request a free trial to test out the platform before purchasing. Pricing comes in the form of a custom quote and you only end up paying for what you need.

3. AssetExplorer (ManageEngine)


AssetExplorer is one of ManageEngine’s line of products that provides complete IT management solutions. With the company having over twenty years of experience in the industry, there’s a lot to be gained from investing in this platform.

With AssetExplorer, you can monitor and manage all of your assets from one central place. Its multi-source discovery tools allow you to look at hardware and software in real-time to understand what’s being utilized and what might need replacing, renewing, or disposing of.

A few benefits and features of the platform are:

  • Maximize software license compliances.
  • Asset life cycle management.
  • Best for managing software and hardware assets.
  • Configuration management database.

Try a demo or request a quote for a personalized quote that’s tailored to you and your business needs.

4. Solarwinds

If you’re looking for an IT service desk then Solarwinds can deliver the ultimate solution for your IT needs. As a modern IT service management tool, you can help support your employees within the IT department who need it.

Managing all your assets at once can be tough, never mind having to deal with the daily slog of active tickets that need solving. Solarwinds provides support and assistance in helping organize your IT tasks effectively. 

Here are a few key features of the platform:

  • Fully integrated IT asset management features.
  • Service portal for employees or users to submit tickets and requests.
  • Service catalog to help with service requests and fulfillment.

Prices range from $19 for smaller teams to $89 for enterprises. As with most of these software options, trials are available in order to test out the platform.

5. FreshService

With FreshService, you’ve got an online asset management tool that helps to maintain records as well as software, hardware, and other applicable assets. These can be grouped easily on the platform by asset type or using a number of other segmenting options.

Track assets quickly with a timeline glance of where certain assets are and what needs addressing quickly. 

Some top features of the platform include:

  • License management.
  • Usage of multiple languages available.
  • Custom & schedule reports.
  • Asset and incident management.

A free trial is available to help test out the platform for yourself before subscribing. The subscriptions range from $19 for small teams and up to $109 for enterprises.

6. Snipe-IT

Snipe-IT is a user-friendly asset management software that can even be utilized by those with very little experience with this type of technology.

With robust and powerful features, the platform helps you create custom automation and integrations for your own company’s IT assets.

The cloud platform of this software helps provide a low latency network and a faster connection for all of your employees, wherever they’re managing your assets from.

Some perks of using this platform include:

  • Enterprise-standard security services.
  • Open-source software that helps maintain security and transparency.
  • Cloud network benefits.
  • Secured data with any data center chosen during sign-up.
  • Free or affordable plans are available.

Request a demo to get an in-depth overview of the platform. Pricing for this is free if you’re self-hosted and starts from $39.00 per month for monthly hosted. Enterprise support can cost up to $4,999.99 per year.

7. Atlassian (Jira)


Atlassian is a very popular service management platform. With Jira Service Management, business teams, IT Ops, and Devs can all come together to collaborate.

Allow all teams to quickly set up the service desk without the complexity of traditional asset management platforms. Atlassian is an organizational tool that can scale up and along with your business, something that’s necessary for those who are flourishing in their industry.

With a range of features available, here are just a few worth mentioning:

  • Track work through a collaborative and open platform.
  • Quickly respond and address all incidents, changes, and requests within your IT operations.
  • Conduct regular audits to help eliminate app wastage and to help development work.
  • Manage requests, incidents, assets, configurations with little issue.

With Atlassian, the software can be used for free. However, for additional features, the standard price is $7.50, the next step up is $14.50 and for enterprise, it’s billed annually at a custom price.

There are benefits to using IT asset management software

As a business in 2022, efficiency is key and with management software like this one available, it can help run your organization more effectively. Provide your team with the tools they’ll benefit from to make managing IT assets easier this year.

Author Bio: Natalie Redman (LinkedIn)

Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting for web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.


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5 Must-Have Devices For a Small Business


Using devices makes your business so much easier. It is 2022, and the technology market is at its pinnacle, making people’s lives easier. If you own a business and are experiencing troubles, you may be lacking in some technological gear. Today, we’ll go through 5 must-have items for making your business more relaxed.

1. Hands-Free Headphone Devices

It is essential to be able to contact your employees, customers, or clients when on the go. It might be challenging to hold your phone and talk on the phone when you are moving or doing some kind of physical activity. This is where you need a hands free headphone because they will let you do all these activities without holding your phone in your hand.

Hands-free headphones are so dependable and simple to use because they eliminate all of the unpleasant difficulties associated with cables. You can listen to high-quality audio by simply connecting your Android, iOS, or Windows phone over Bluetooth to a hands-free headset.

2. USB Devices

In a meeting, you can’t carry your laptop just to show the slides or give a presentation, right? This is where you need a small but really beneficial device known as a USB. USB allows you to easily carry your data in your pocket.

Furthermore, a C-type connector in combination with a USB will allow you to link the USB with your mobile phone, allowing you to easily transfer data in your mobile. A USB is the handiest and most effective gadget for making your business operations run smoothly. If you’re not using a USB in your business, you’re missing out.

3. Wireless Printer


While running a business, you will need to print various papers, for which you will want a powerful printer. A wireless printer allows you to print any type of document with a single click of a button. click. Wireless printers have advantages over traditional network printers by allowing you to utilize the device anywhere it detects a strong Wi-Fi connection.

The one disadvantage of wireless printers is that they are pricey, but they are quite dependable. They are so convenient that everyone would be willing to spend money on them because of the ease with which they print papers.

4. Long-Range Cordless Phone

The cordless phone, also known as a portable phone, is an important piece of equipment for every small business. When you have a long range cordless phone, you have much more freedom to take the call without having the trouble of wires since you are not bound by the phone’s cables.

Cordless phones in today’s world have a beautiful design and a lot of diversity, as well as an excellent and clear voice. A portable phone is a must-have gadget for a small business since it allows you to easily communicate with other employers.

5. Powerbank Devices

While doing business, you may be required to travel on a business trip or to attend a client meeting when constant access to your mobile or laptop is required. What will you do if your phone’s battery dies and you don’t have access to a power socket?

At this point, all you need is a power bank, which will allow you to charge your phone without having to search for a wall plug.

Conclusion on Must-Have Devices

So what are you waiting for? If you want to grow your business on a large scale then you need to get these must-have devices.

If you have any further recommendations for this list, please leave them in the comments area below.


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How to Increase Walk-Ins in Your Retail Store


It’s a big challenge to own a retail store nowadays. The business success depends on sales, and you need customers to enter to sell something. It’s why you could benefit from reading about the best ways to increase walk-ins in your retail store. Check out these ideas that could drive more visitors to your business premises!

Use Eye-Catching Signage


Your retail shop could be in a mall or busy street. The window might not be big compared to neighboring stores, so it’s not easy to make it attractive. The solution is to design event signages that improve the attendee experience. Signage offers excellent value for money, especially if you get creative with it. The idea is to grab people’s attention even if they are passing by the store in a rush.

Here are some ways to use signage to enhance the attendee’s experience:

  • Entrance signage. You can put a sign on the mall’s or the store’s entrance. It helps to put a promotion or product in the spotlight, but even welcoming visitors can be successful.
  • Sandwich boards outside the store. You need to check whether you aren’t violating any regulations first. And if you aren’t, using a sandwich board outside the shop makes your business more noticeable. More people will notice it as they are approaching, and if they like what’s written there, they won’t hesitate to enter.
  • Directional signs. These should go at least several feet from your store. Let’s say your shop is at the corner farthest from the mall’s entrance. You can put directional signage in a nearby location with heavy foot traffic.

Personalize Your Goods

Can you engrave the customer’s name on your product? We love hearing and seeing our names everywhere, and you can use this to your advantage. Personalizing an item will make it more attractive for a shopper. Other ways to personalize things include putting a specific band or sports motives on clothing and other items.

If you have a loyalty program, you have valuable information about the shoppers. Use that to personalize communication (using their names once again) and offers and products. Even making a discount referring to a specific person could be a successful strategy to make them come to the store!

Trends and Seasons at Your Retail Store

The market is constantly changing, and adaptation is necessary to survive. Following the current trends is an excellent way to boost walk-ins in your retail store.

For example, Money Heist was a huge pop culture trend in autumn 2021 because the show’s last season aired then. Many stores have jumped on board and started offering hoodies and other merchandise inspired by the series. From unique clothing designs to jewelry pieces, you could see Money Heist items in stores everywhere.

Your goal is to consider how the current trends fit your store niche. Apart from designing products, consider promoting them in your shop’s window. The more people notice you have a trendy product, the more visitors you’ll have. And avoid overdoing it – it’s enough to focus on a single trend. Otherwise, it might seem too much and create confusion for the customers.

The Importance of Following Seasons

If you own a bookstore, the time when kids are coming back to school is crucial. Apart from promoting fitting books, you can offer backpacks, and other relevant items pupils might need. If Halloween is around the corner and you own a jewelry store, why not offer a necklace with a pumpkin pendant? If it seems fitting, Halloween decorations could attract users to your shop.

It might be enough to decorate shop windows to be in line with the current season. During the summer, use plenty of green and other light colors. Leaves and other autumn decorations can also make your window beautiful. It’s the visual attractiveness that will make a potential visitor look into the window and later enter your shop.

Encourage Social Shares and Location Tagging

Here is another trick how the technology can serve to your advantage. Social networks have become an integral part of our lives, so how about encouraging customers to mention your store online? You could organize a competition where participants need to tag themselves in your store to have a chance to win a prize. You can create a special social media wall where customers can take photos of the items they tried or bought.

And don’t forget about the importance of inviting visitors to follow you on social media. You might have a retail store, but internet presence is still crucial to attracting shoppers.

Partner with Influencers or Experts


Online stores might be your competition, but there’s no reason why you wouldn’t leverage the power of the internet to attract customers. The old-fashioned way is to pay for an advertisement on an influencer’s profile on social networks. But how about taking it a step further and inviting that influencer to your store?

You want to find someone famous enough, especially in your area. Also, they should be relevant to your niche. If you get the right influence, you can attract massive foot traffic in hours. The celebrity could photograph with the visitors or sign the products they buy. You can even contact an industry expert to hold a short speech or class in your store. It’s all about finding people that fit your shop and niche.

Host Events in Your Retail Store

Calling an influencer isn’t the only event your store can host. Can your shop sponsor an activity or event by being its host? Clothing stores seem to have the most options. You can invite a particular designer or brand to hold a fashion show in your shop. And if you sell sports supplements, how about asking some loyal customers to gather and show off their success? They could talk first-hand about their experience with your products.

Don’t Forget Your Existing Customers At Your Retail Store

Once you get the shoppers to your store, you need to establish and maintain a relationship. For example, asking them to sign to your SMS or mailing list to get a 10% discount is an excellent marketing trick for a first-time visit.

You can follow up by giving an additional but time-limited discount if they return in the next seven days. And if you don’t have a record of them buying anything for a month, send an SMS reminder. However, make sure to include something enticing, like a new product mention, complimentary items, etc.


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Top 8 Cash Management Tools For Small Businesses


It’s important to work with leading cash management tools to manage your small business. As cash management may either affect your business negatively or positively, choosing the ideal one for your business is a crucial decision. Before we list the top cash management tools, let’s understand first what cash management is.

Cash management refers to how you control and manage the cash flow in and out of your company or business. It is also how one collects the fund coming from clients and how business expenses are managed.

As a small business owner, it’s vital to understand that cash flow management determines the stability of your business. A healthy cash flow leads to timely collection and payments leading to business growth. Fortunately, you can use any online accounting services or other tools to manage your business cash flow.

Here are top-rated cash management tools for small businesses:

1. QuickBooks Online

QuickBooks Online is arguably the most reliable cash management tool for small businesses. While it can be daunting for business owners when the tax period knocks on the door, this tool makes managing your accounts easier. QuickBooks assist in tracking invoices, managing expenses, view profit, and loss ahead of tax filing. However, there’s a monthly fee that comes with QuickBooks. Nevertheless, you can try it for 30 days for free to know if it suits you.


2. Float

Float is a cash management tool that can be connected to other accounting tools such as Xero, FreeAgent, and QuickBooks. Float makes it easier to view the future bank balance of your business without using difficult spreadsheets. Float also features transaction notes, budget bars, and elegant reports so you can get full information on your finances. This is a visual and intuitive tool that provides clarity and confidence in managing your business funds.

3. Xero

If you’re looking for a simple cash management tool for your small business, Xero might be the best solution for you. Xero has a clean interface and can fully integrate with a third-party payroll service. When Xero is integrated with GoCardless and Stripe, businesses can collect payments from clients online.

Founded in 2006 in New Zealand, Xero currently has more than 2.7 million users globally. Xero is popular in New Zealand, the United Kingdom, and Australia. Xero has also been tremendously growing in the United States.

4. Pulse

Pulse is another cash management tool that helps you monitor your business’s cash flow. With Pulse, you can get several cash flow views daily, weekly, or monthly. This tool can also make managing your cash flow by project or company easy. It also features projection reports so you’ll be aware of how your money is moving.

Additionally, Pulse provides reports in numerous currencies. With Pulse, you can allow access to selected users involved with accounts. If you have QuickBooks, you can integrate it into your Pulse account for advanced accuracy of projections.

In short, Pulse enables you to come up with genius business decisions by allowing you a closer check at your expenses, income, and cash flow forecast. It also helps you determine when to hire additional staff or make more significant purchases via its cash flow management aspects.

5. FreshBooks

One of the most important accounting requirements for small businesses is invoicing. Thankfully, FreshBooks provides more invoicing customizations compared to other cash management tools. Its key function is to print, send, receive, and pay invoices. It can also offer basic bookkeeping requirements for small businesses. FreshBooks makes it easier for businesses to send proposals and invoices, collect customers’ retainers, request deposits, track time on projects, as well as receive payments.

6. Scoro

Scoro is a sturdy tool that takes care of all aspects of a business. It has a variety of services that include cash flow management. It is an all-in-one business management tool that consists of budgeting, project management, and customer relationship management. Its reliability is on another level according to its users.

Scoro brings each team member, project, report, and sales into one place. It’s undoubtedly a complete tool to help you be on top of everything. Scoro’s features include time management, business management, finances, projects and tasks, customization, client management, integrations, reporting and dashboards, and mobile app.

7. Wave


If you’re running a service-based small business sending simple invoices without the need to track inventory, Wave is the ideal accounting tool for you. For instance, most freelancers and other service-based businesses benefit from Wave’s free features that cover all accounting needs with ease. It can also provide its users with end-of-year accounts to prepare a business’ tax return.

Wave comes with accounting features each business might need, such as expense tracking, invoicing, financial reporting, and receipt scanning. Luckily, you can access these features online or via a mobile app. With Wave, bookkeeping, reporting features, and invoicing are free. However, payroll and customer payment processing are considered premium services that come at a cost.

8. Cushion

Cushion is a cash management tool designed for freelancers who need to stay on top of managing and planning their business. This tool can help you forecast your schedule, helping you plan for months, even when your clients change their timelines. With Cushion, you’re guaranteed a general overview of the whole year and be aware of availability and overbooking.

Cushion helps you realize your financial goals. It automatically adjusts your monthly goals throughout the year while separating what you need to earn from the desired profit. Likewise, Cushion helps you send and visually track invoices while allowing you a glimpse of patterns in your pay schedule. This tool can also be integrated with FreshBooks, Xero, among others.

Conclusion on Cash Management

As a small business owner, it’s essential to stay on top of the game for your business to grow, and for this to happen, you need to maintain accurate cash flow management. Cash flow management enables you to make wise decisions regarding your business. It provides you with accurate information on how your funds move in and out of your business. It’s believed that if you don’t track and manage your cash, you could end up making permanent mistakes that might harm your business.

Agreeably, you’re likely to find one suitable for your business with the tools mentioned here. These tools will help you track your cash and make better decisions for your business. Consider trying them out and see how your business benefits from them.


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