7 Tips To Make A Web App


For any business, small, medium, or large, a web app is the most effective way of interacting with potential clients and customers.

However, not all web apps are the same. If your web application does not appeal to the users, they are not likely to continue using it.

In fact, 38% of users stop using website applications if the layout does not appeal to them.

Everyone loves a web app which comes with a nice interface design and is functional — be it the business owner or the user. On the other hand, very few know how to make a functional app. We are not talking about the coding complexities here, rather their approach towards developing the app.

If you already have an app idea in mind, this guide will be really handy for you. We have put together seven tips that will make the web development process easier than you imagined. 

7 Tips to make a web app


Before we delve into the tips, let’s be clear that this is not a coding manual. We will discuss the seven most important factors that app developers often miss out on or fail to understand.

The goal is to make the web app as user-friendly as possible without cutting down on important functionalities.

There is also a marketing component to any website application. If your domain is already saturated, you need to break the mold and do something new.

So without wasting time, let’s dive into the seven tips to make a web app. 

1. Do a market research

When it comes to the fundamentals, a web app is a product that you are trying to sell. If many people find your application helpful, it will be a success. On the contrary, even technically perfect web apps will be a failure if people do not find much value in them. So before you start developing your application, research its market potential.

When you are doing market research, take into account what needs and demands are on the rise. Then think of ways to meet these demands through a web app. If you can identify a scarcity and capitalize on it, you will soon have a product that everyone wants.

Another important element of market research is finding ways to promote your web app. Here again, you will have to identify a particular problem and the demographics of the people who want a solution to it. Once you have identified who these people are, you can target your promotions at this group. Promoting your app is crucial since people need to know about it first to start using it.

2. Analyze competition

While competition analysis can be a part of market research, it has some distinct elements that deserve separate mention.

When you are analyzing competition, you also have a chance of noting what they are doing right. At the same time, you can also figure out their flaws and work on them.

Your competitors will greatly influence how you design and develop your app. You will need to find an edge-something that is lacking in your competitors. If you are offering the same product as everyone else, people would rather prefer the one they are familiar with. When launching a new web app, you have to ensure that it is unique and not a carbon copy of other web apps.

However, you must not overdo it in attempting to break out of the mold. If you end up making something so unique that people are intimated to use it, your application will be a failure. 

3. Design your web app with a purpose

The first thing about your web app that people will notice is its design. If you get all the design elements right, half the race is won.

With respect to web app development, design is a vast subject that deserves detailed study. It is not possible to sum up everything about it in a few words and you would need skills and expertise to get it right.

Do not overdo useful elements in your web app. For example, tabs are an extremely useful feature for easy navigation. However, if you use too many tabs your application will look more cluttered than anything else.

You must also label everything correctly. Keep in mind that people of varied competency levels will use your application. If you label things correctly, anyone from a child to an aged person can use your app. You would not want to assume any level of competency from the user. Provide all necessary guidelines in the design itself to make it easy for everyone.

Do not compromise on the design of your web app to save cost or time. In the long run, you’ll lose more than what you gain.

4. Pay attention to texts

The words you use in your web app user interface will make a world of difference. Steer clear from using any tech jargon that a layman won’t understand. How you structure the words and sentences also have a great impact which we often overlook.

Writing copies for a web app is not easy, considering that it has to be both short yet explanatory. If you clutter your web app with too much text, it will become visually unpleasant. The challenge is to communicate as much information as you can using as few words as possible.

Text in a web app has to have a universal appeal. Using internet slang or informal words is usually not a good idea. However, if you can be quirky while maintaining a degree of universal appeal, it can work wonders. 

5. Have a standardized process

There are multiple web app building architectures out there, and using too many of them will cause major problems. The first problem will show up when a new developer joins your team or an old one leaves. If each of them has expertise in different architectures, maintaining your app will become a hassle.

Maintaining a web app is more crucial than launching it. If you are using different architectures, the next developer would have problems with repairing and troubleshooting. 

For example, if you are using both TypeScript and JavaScript, you might encounter problems with issues like JavaScript email validation. Maintaining a standardized structure will make the development process faster and easier. You have to choose a web development architecture based on your goals and needs. The most important thing is to stick to your choice of architecture. 

6. Prioritize security on your web app

When people are using your web app, you are dealing with user information. For web apps with payment gateways, user information is even more sensitive. Ensuring security is mandatory for any web app. If you do not prioritize security, a cyber attack on your web app can ruin your reputation.

You can ensure top-notch security by having a trained team of developers. These developers have to work in tandem to make sure there are no threats or vulnerabilities. It is an intensive task and demands specialized skills.

A viable alternative is to outsource the work to a cybersecurity firm. These firms have competent teams working round the clock to keep your website secure. 

While it may seem like an unnecessary investment, it is indeed the most important investment for the long-term success and growth of your web apps. 

7. Encourage users to leave feedback and work on them


Creating a web app is a continuous process. It does not stop once the application is up and running. Apart from routine maintenance, it is also important to take user experience into account.

Always keep a feedback option in all your web applications. Make the feedback option easy to use and simple. If you want people to fill out a survey, many will ignore it. Instead, choose something less time-consuming and easy to do.

Getting feedback is the first step. You also need to take this feedback into account when you make changes to your web app. 

Remember that your users determine the success or failure of your application. Respect their opinion and try to incorporate as much as feasible.

Make a conscious effort to persuade users to leave feedback. Remember that only negative feedback will give you room for growth. When you get any negative feedback, assess it from every perspective to see what can be done.

Receiving feedback and working on it also makes your web app future-proof. You need to keep up with both changing technology and human needs. If you are using outdated technology or design, people would no longer find your application engaging. 

Constant feedback tells you what people want and what are the prevailing trends. It is crucial to pay close attention to every single feedback you get. 


As you can understand by now, creating a web app is not easy. You need skills in every domain, be it technology, marketing, or customer interaction. 

We get a good web app only when all these elements work together. Pay equal attention to every point, and your web app will be on its path to success.

 Author bio

Atreyee Chowdhury works full-time as a Content Manager with a Fortune 1 retail giant. 

Do you want to engage your target audience with informative and engaging content? You can reach her at [email protected] for any content writing/copywriting requirements. She is passionate about writing and helped many businesses achieve their content marketing goals with her compelling content. She loves to read, travel, and experiment with different cuisines in her free time.   


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10 Easy Ways To Optimize Your Sales Pitch


Your sales pitch can say a lot about your business. It’s your opening line and your chance to show a great first impression when meeting with your customer. 

Understanding how to meet your buyer’s needs and engage with them is a crucial step in sales. The first half of having a successful sales pitch is securing their attention, and the other half is closing the sale. 

To optimize your sales pitch to the maximum, in this article, we will show you ten easy ways to optimize your sales pitch. 

What is a sales pitch?

A sales pitch is an optimized sales presentation where a salesperson explains the benefits and ideas of their business in one or two minutes or less. Sales pitches are frequently referred to as the ‘elevator pitch,’ a term that states you should be able to deliver the sales presentation (message) in a time frame equivalent to a single elevator ride. 

Ten Ways To Optimize

Your Sales Pitch 


1) Do research 

Every interaction with a buyer will require you to know about their market and which problem you can solve with your sales pitch. Buyers are always searching for an answer, and when you conduct the proper research, you may be their right solution. 

Avoid approaching people at all costs when you don’t know the industry well. Additionally, whenever you present your sales pitch, try to be as simple as possible and make everything easy to understand. Avoid using complex language or trying to prolong the presentation.

Ideally, you should be able to continue the conversation to close right after you present your sales pitch. Although, never forget that when you don’t do enough research in the market, your sales pitch can never be simple to understand. 

2) Make it short & clear 

A sales pitch isn’t going to a classroom and presenting a 1-hour presentation. You’re not going to have people’s attention for too long until they are interested in buying. A short sales pitch lasts about 15 seconds. 

According to a study done in the early 2000s, it was shown that the average attention span of human beings only lasted eight to 12 seconds. This is shorter than the average attention span before the 2000s. Considering this, you know that you have to make your Pitch enjoyable or else it won’t succeed! 

3) Show who your customers are 

Show your potential buyers who are buying your product or service. That way, you show how you are approaching the market and whether the buyer you are presenting matches your target audience. Be specific in finding out who is interested in your product or service and try to convince potential buyers why they should be interested. 

4) Address the problem 

Your target audience can only consider you valuable once they know you can solve a problem for them. Address the situation they are consistently facing. For example, the potential buyer you are approaching faces an issue when sharing files, and you have software that solves this issue. 

After that, you can discuss further how difficult it may be for the potential buyer to share files without your software. 

5) Show your progress

People want to invest in things that are proven to work. Ideally, you can do this by showing them your current customers and how well your growth rate has been in the past year or six months. Additionally, you may even show past achievements you have accomplished and revenue rates that have been achieved from your product or service. 

Trust is built when you show potential buyers that others are buying from you too. Word of mouth is the most powerful marketing tool and directly can affect how well your sales pitch may go. 

6) Describe how the outcome looks like

Show the benefits behind your product or service, just like the example we took before with the software for file sharing. Show your potential client how they would save time while using your product or service. Or even show them how their overall life would improve when they choose to buy your product. 

In short, your Pitch should look like a brief conversation that summarizes what your business does, how it does it, and who is it doing it for? By stating this, you are painting a clear picture of what the outcome will be for your potential clients. 

7) Tell a story 

Keep your listeners engaged by telling a story about your product or company. Interesting stories include how customers succeeded while using your product or service. Maybe even a story of how difficult it may have been for your company to succeed, but with your new product or service, you managed to succeed. 

Stories create emotions, which may be a great way for listeners to feel an urgency to buy. 


8) Show facts 

Consumers do buy when they feel arousal of emotion behind it, although every consumer rationalizes before making any decision. By providing proven facts such as case studies or statistics, emotional decisions feel satisfied. This is you showing a proven reason why they should buy from you and will help them feel comfortable that they made the right decision. 

9) Educate 

Teach your potential buyers more about your product or service. Additionally, while doing that, you may include some issues people of the same target market are going through and how to avoid them through your product or service. 

While doing this, you are adding trustworthiness to your Pitch and maybe even teaching consumers something they may have never heard of. 

10) Implement the fear of missing out (FOMO) 

A powerful motivator when it comes to deciding whether to buy something or not. It is just like when the new iPhone comes out, and many people will buy it because of the fear of missing out. Make your product or service look the same way during your sales pitch. 

It would be best to create a sense of urgency to buy and not let the decision wait and fade away. For example, urgencies can be a limited-time offer, showing your brand authority, offering a gift if they choose to purchase no, and much more. 

Examples of a great sales pitch 

If you need some examples to look at before your creativity can start coming into play, here are a few examples from top sales pitch examples. 


“Deliver your next deck faster with our free presentation templates. They’re fully customizable, professionally designed, and delightfully easy to use.” 

If you were about to make a presentation and wanted to customizable the way it looks, then you would be convinced right away from this sales pitch. Why? 

Pitch offers ppt templates that are customizable and professionally designed. Many business people may lose time thinking of what design they wish to add to their presentation. Pitch is offering them a solution by giving them ready-made templates with world-class designs. You even see how straightforward their sales pitch is when claiming that it is fully customizable, professionally designed, and easy to use.


“There’s a better way to grow. Hubspot offers marketing, sales, service, and operations software that helps your business grow without compromise. Because ‘good for the business’ should also mean ‘good for the customer.”

By reading this sales pitch, you see Hubspot is getting straight to the point. It is telling businesses that they benefit when the customer benefits. Your customer is busy and has other things going in their mind, so a pitch that gets straight to the point saves their time and yours as well. 


“Vidyard is the best way to sell in a virtual world. From prospecting to proposals, record and send videos that personal touch to every sales email.”

Vidyard, in their sales pitch, is getting personalized, mainly because many salespeople find videos a unique tool. Sales pitches are best when personalized, but Vidyard also makes you feel comfortable when they say, “Vidyard is the best way to sell in a virtual world,” stating that remote selling can be done quickly and easily. 

Why shorter sales pitches are a better idea


Having shown you the examples above, you see that all these sales pitches got straight to the point and were maximally optimized for a short conversation. Talking too much, not providing the correct information, lack of market research, and talking for more than two minutes can quickly kill your sales.  

A long conversation isn’t important but a short one that is quality. It is just like when you are told not to talk too much in class or by your parents when you were a kid. So furthermore, keep your sales pitch clear, short, and simple! It will help a lot and have customers thanking you after for your efforts! 


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Readymade Vs Learning Management System: What Would You Prefer?




Learning Management System

Managing a Learning Management System (LMS) is not always easy. It is crucial that you meet the learner’s expectations. As technology advances, you must upgrade your eLearning platform to ensure that your students have access to a safe and up-to-date learning technique.

The user interface is one of the most important parts of an LMS, and your theme is the core of it. An LMS theme has an impact not only on the aesthetic element of your learning journey but on the learning experience as a whole.

Readymade Learning Management System theme

Ready-made LMS themes are the themes that are readily available in the LMS format. For building an eLearning portal, you just have to select a theme that comes with various Google fonts, sidebars and widgets, and color palettes. The content developer or an author can just import the content and set up their eLearning website with just a click.

Benefits of ready-made themes

Ready-made LMS themes or predefined LMS themes are less time-consuming and cost-effective than customized LMS themes. You can just select a theme from the list of themes that already matches your color scheme and needs. No need to go for designing the website altogether.

In addition, there is no need for a coder or designer to develop or deploy the eLearning content. Authors and trainers can quickly develop and deploy their content from anywhere, anytime.

Moreover, since LMS themes are created by the vendors themselves, they are constantly updated to meet market norms. You don’t have to worry about updates and improvements.   

With an easy user interface of the ready-made theme of LMS publishing, updating and translating is an easy task with limited options, making it ideal for small businesses, solopreneurs, and freelancers.

Customized LMS theme

Customizing your training portal with your own LMS theme is more than simply changing the colors; it also entails altering the appearance and feel of your platform to reflect your brand and identity. 

Because adding a personal touch to your training can help you connect with your learners more effectively.

Benefits of a custom theme in Learning Management System


Customizing eLearning courses has many advantages, but it may also seem like a lot of effort. However, using an intuitive, easy-to-use training platform, customizations are made in a matter of a few clicks. 

Even small adjustments, such as adding your logo or your corporate motto, will remain in the minds of learners and remind them that this is the platform you created for them.

This will help you get more credibility and reliability, just make sure you are consistent with your brand identity elements across all media, whether it’s the messages you distribute, the ideals you promote, or the language you use. 

Additionally, if you are using an LMS to train your customers, customizing it according to your brand will help enhance consumer acceptance. Moreover, since you have more control over updates and upgrades, you can make your LMS more comfortable and easy to use. 

The more comfortable users are using your LMS, the more likely they are to sign in and finish their course. A platform that doesn’t match your website or other communication channels will quickly turn off users.

Also, there are no solutions in LMS that are perfect for everybody. You know your learners better than anyone else, and you understand their problems better than anybody else. As a result, you should also personalize your LMS themes to match their demands and provide a better learning experience.

Gamification and assessment notifications can also be added to a custom-made LMS for a theme that can increase user retention and employee engagement.


The development of an eLearning program that offers a range of features necessitates considerable user experience investment. It requires the creation of bespoke modules and the customization of an existing codebase. As a result, you should choose a custom LMS theme with a basic codebase that you (or your developer) may enhance to improve the user experience. Although a ready-made theme for LMS offers ready-to-go patterns, one-step development, and deployment.

You can select a ready-made theme filter and check out the LMS review section to make a wise decision about the customization of the LMS interface as per your training requirements.

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6 Tips to Increase Your Business Value


Six Tips for Increasing the Value of Your Business

Owning a business represents a life’s work for most people, an emblem of their vision, creativity, determination, and perseverance. Needless to say, your business value is one of the most important factors to success. As a result, when the time to sell eventually comes around, business owners will want to receive top dollar for their company. While businesses are ultimately valued for their ability to generate growing profits in the years to come, the following 6 tips can help in this regard and increase the value of your business in the eyes of potential buyers. 

1. Get Your Documentation in Order

One of the best ways to increase the value of your business is to, well, know the value of your business. Investors will assess your business on a number of factors, such as debt-to-income, free cash flow, and projected sales growth. In the end, if they see that your business is in a strong position to provide them a healthy return on their invested dollar, your business’ valuation will skyrocket.

The problem is that many small business owners have no idea on how to value a business. Business valuation requires a unique mix of tangible and intangible considerations. Among the tangible factors that can influence a business’ valuation include EBITDA, profits vs. cash flow, trends in profit, and percent of market share. General accounting financials, such as balance sheets, income statements, and tax returns, are also important to compare on a year-over-year basis. On the intangible side, pending legal rulings, brand image, the business’ sustainability practices, and goodwill in the community are all important factors that can drive value. 

Having organized documentation for the business may be difficult for the business owner amid the grind of day-to-day operations. Therefore, it is a good idea to work closely with professional accountants, attorneys, and business brokers when forming a business valuation. While there may be up-front costs for these professional services, having an accurate assessment of the business’ worth is an important first step in laying the foundation for increasing value. 

2. Demonstrate Scalability to Help Business Value

A scalable business does not have to spend more money to make an additional sale, allowing profit margins to increase alongside revenue. Scalable businesses are attractive to potential buyers because hypergrowth scenarios are possible with the correct marketing and execution, as owners can focus on running the business without the need for significant capital expenditures.

One step that businesses are taking to ensure greater scalability is to incorporate subscriptions into their business model. In general, it does not cost businesses much more money to sell an additional subscription. This has caused subscription models to proliferate across a wide range of industries, with car subscription services, alone, set to increase by 71% by 2022. 


3. Take Steps to Ensure Employee Loyalty

As many businesses scramble to find ways to leverage technology and increase automation in their operations, it may seem intuitive to believe that employees are less important than ever. However, there are a couple of reasons to reconsider this notion.

First, potential buyers are likely to be attracted to those businesses that come with high-performing employees, as it will save them time and resources in recruiting, hiring, and training their workforce. In fact, statistics show that businesses spend more than $4,100 per new hire, so businesses coming with a ready-made staff will be highly appealing.  

In addition, customers are more likely to choose businesses with a strong reputation of treating employees well, with 29% of a surveyed sample saying that how a business treats their employees is a significant determining factor for whether they will become a loyal customer. Therefore, if you regularly explore ways to make employees feel valued and solidify their loyalty, it has the potential to greatly increase the company’s value.  

4. Improve Your Business Space

As many businesses continue to explore ways to increase remote work and contactless order fulfillment, those companies with physical locations must find creative ways to optimize their business spaces. One idea involves using large windows and open spaces to increase natural light flow, which provides a more inviting ambience to attract customers and lowers utility requirements. In addition, it is important to design physical spaces in an adaptable manner, allowing the area to be shared with other patrons or rented out for special occasions.   

5. Increase the Convenience of Your Offerings

Fast food and drive-thru windows are an early example of the premium customers are willing to pay for convenience. Since the COVID-19 pandemic, delivery and curb-side pickup have also taken off. Finally, the continuing movement toward ecommerce has many customers choosing the convenience of online orders as opposed to visiting physical storefronts.

Therefore, any features that can add convenience to the customer experience are a great means of increasing your business’ value. In addition to the aforementioned features (if applicable), some other ideas for adding convenience include:

  • Business-specific apps that allow for quicker shopping and faster payment
  • Favorable shipping costs and terms
  • 24/7 accessibility
  • Subscriptions and recurring purchases so customers don’t have to remember to make a purchase. Just remember to make out opt-out avenues easy to locate

6. Add Automation as You Increase Your Business Value


Although it is critical to have a loyal and high-performing staff to appeal to potential buyers, there is no denying that automation will have a positive impact on valuation. Business investors will savor the idea of not having to pay salary, benefits, and time off for every single business function.

Self-checkout kiosks are an obvious choice for businesses that feature a physical storefront. However, even for businesses that are strictly online, there are still ways to add automation. Ecommerce CRM processes, feedback templates, chat bots, contactless payroll, and order fulfilment software are all ways to increase business value while reducing the work required on the part of the business owner.

Increase Your Business Value

As a business owner, it is essential to take steps to increase the value of the business in order to receive top dollar at the time of sale. By getting documentation in order, demonstrating scalability, ensuring employee loyalty, improving the business space, increasing the convenience of offerings, and adding automation, business owners can increase the value of their business and appeal to a wider range of prospective buyers.


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Factors to Consider When Writing a Great Business Plan


A business plan sounds so strict, serious, and a little intimidating. It’s a particularly scary word for young entrepreneurs who have never drafted a business plan before. However, as long as you have a winning business idea, you should not be afraid to implement it in life. Thus, at some point, you’ll need to start working on that business plan. Don’t fall in despair, though. It’s not as difficult as it sounds. You can simply follow the common steps of writing such a plan. To do so, just follow the five main factors we mention in the article.


Consider the Following When Writing a Strong Business Plan


What is a business plan?

A business plan is a breaking point in your pursuit. This concept turns your vision and dreams into reality. Thus, it turns your idea into something tangible. You should be able to put your idea on paper, plan it out, and decide on every needed step. Your business idea should look like a concrete strategy for turning your dream into reality by the time you finish your plan.

Of course, you don’t write such a plan only for yourself. This document is for your future sponsors, partners and employees. Hence, your plan should be professional, clear, and convincing. Don’t worry. You can always ask writers from study bay for professional writing tips or help with composition and edition. Overall, your business plan should always consider all necessary steps for making your idea work. Thus, it should include around five factors. These are the future strategy, people involved, finances, marketing, and operation. Let’s have a closer look at all five of them.



The first stage of your plan should always be an introduction. Thus, you get to explain your idea. Write why you think it is a good one. Start with factors that make it special so others will get invested in further reading. Here, you write what you plan to do with this idea. Hence, you briefly draft the strategy and outcomes you expect. Outline the purpose of it all. Explain what niche it is going to take and what goals it pursues. End with explaining how you are going to gain profits. This part is everything your future investors or partners are interested in, so make it count.

Execution while writing your business plan

At this stage, you explain all the operational elements of your business. Hence, this step answers all the ‘how’ in your plan. You should write down how you will run your business including the type of the organization you want to have and how you will implement it. Detail all the technical and operational issues. Thus, here, you show the upwards of your business. Start with the leadership team, explaining how the system of hierarchy works in your business. Next, move to the predicted point of your first profits. Then, show how you expect to achieve it. Overall, explain every little build of how your idea can work as a business.


In our modern world of tight competition, marketing can make or break a new business. Explain to the people your marketing approach. Find the right ways to get noticed by the public. Show several marketing strategies that aim to attract, win over, and gain customers’ loyalty. Don’t forget to stress out your online marketing strategy, as this is where the real game happens. You may even seek out some unemployed professors who can explain marketing strategies in great detail if you want.


Here, everything is rather simple. You should write down your predictions, or better calculations, on how much money your business needs. Thus, you get to outline all your expenses. See what type of working space you need and how much that is going to cost you. Perhaps, you just need a website and social media presence. See how you plan to advertise your product. Plan how many people you need on your team to start off with your plan. Try to predict how many employees you may need if the business takes off. Overall, the financial factor is often the hardest one to predict and implement into life. However, this step is crucial for a reliable and good business plan.


A good business plan will mention the people needed for the work. Overall, here you state what professionals you need to run your business. The people on your team play an essential role in your future success. So, already having good specialists on the team will help convince investors to believe in your idea. Overall, the people factor in a business plan is often among the most influential ones. Make sure you pay enough attention here.

The bottom line of your business plan


These five factors should serve you as the crux of your future work. However, it’s not enough to learn only about your future enterprise. Remember to make adjustments to all plans and presentations depending on the audience. The people you present this plan for play a huge role in your future success. After all, your main goal here is to make people believe in yourself. Sometimes, you can achieve it with pure facts, numbers and graphs. Sometimes, though, you get to win people over with passion and ambitions.


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Five Self-Care Practices for Busy Workaholics


Five Workaholic Self-Care Practices

Self-care practices are very important for anyone. At least once in your life, you have come across a situation when thoughts about work, projects, reports haunted you. Even at night or on weekends, and vacation makes you torment in search of the right solution. It turns out that this condition is not only tiring, but it also causes serious harm to our bodies.

Unpleasant consequences

Constant thoughts on the same topic loop the flow of information: the brain begins to enter a certain dead end, the idea has no scope, and it just goes around in a circle. As a result, our brain gets tired and can no longer find other solutions. That is, initially, this process is meaningless. Also, any deadlock, especially in some important topic, will always give rise to fear of non-fulfillment. A person under the yoke of such a nervous strain pays less attention to family and friends. His mood deteriorates, chronic fatigue appears. A time that could have been spent on real rest and then on productive work is wasted. And here, Self-Care practices come to our aid.

Plan your rest as you utilize self-care


The more active and versatile the body is, the higher its resource capacity. The faster it copes with stress, rests, and recovers. Therefore, people who have a hectic life (draw, sing, speak at conferences, walk the dog) recover quickly. Many people say: “You have so much energy!” No, he has his whole body in a particular activity, and it affects, among other things, the quality of rest. We remember: you need to set aside time for rest and think about HOW we will rest. Just sketch out from time to time a rough plan, ideas, what you would like to do yourself, with family and friends. When it’s time to relax, you won’t sit stupidly and not know what to do, wasting time on social media, TV, or grocery shopping. You will switch your brain qualitatively!

Write with your left hand

This does not mean that you need to run and jump while resting (this is one of the options, but not the most important one yet). First, you need to understand that switching the brain from one activity to another is vital. Only then the correct process will go, and you will begin to rest. Simple physiological methods will help you to switch it. The easiest way is to write with your left hand. When we write with our left hand, all the thoughts that come to our minds or describe the situation and the task spinning in our head, do it with the LEFT hand (for left-handers, on the contrary, with the right). At this moment, we have the other hemisphere that will be included in the work.

Warm-up the body for better self-care

Balancing on one leg as well as any physical exercise: supposedly jumping rope, push-ups, squats. The more complex option is juggling, singing (any direction), or dancing (even if at the moment of dancing a person thinks about his dead-end, he will still get out of it because the body will liberate itself and give the opportunity to “fly”). You can make three loud claps in front of you because there are almost all active points in the palms. When we clap, we kind of “shake up” the entire nervous system. You can buy fitness equipment and store it at your home gym so you can schedule your workouts. In general, any warm-up after work is a simple, affordable, and quick way to relax and rejuvenate.

Pay attention to the chest

The rib cage not only ensures proper breathing it also influences the position of the body when walking. While standing, tap gently with your fingertips or cams on each bone in your ribcage, starting with your collarbone and ending with your lower ribs and thoracic vertebrae. As you tap, listen to how you feel. Your task is to feel the entire volume of the chest. Then begin to move as if you want to reshape the chest – gently lowering or, conversely, straightening your shoulders. Feel how mobile your joints are in those areas where the ribs are adjacent to the vertebrae.

Try to follow these guidelines for a week. I think you will be surprised at how much more beautiful, free and smooth your time becomes and how much you can get done.


small business coach

How Live Demos Can Increase Sales For Your Small Business


Consumers’ preferences and behavior may have changed over time due to digitalization, but the fundamentals and basics of making your business thrive still matters. Live demos can be an essential factor in regards to your success as a small business owner.

Even though customers’ shopping experience and purchasing behavior are now mainly shaped by digital marketing, it is worth noting that physical stores are still on top of every shoppers’ preference list when it comes to flexibility and convenience. Online shopping may have taken the world by storm, but customers still rely on hands-on engagement with products found inside a store.

How Live Demos Can Increase Sales For Your Small Business


So with that said, we have created this guide to help you launch successful in-store demos for your small business.

 Understand your customers’ behavior with live demos 


Research published by IBM pointed out that 71 percent of the people they surveyed often shop in micro-moments. This means that shoppers go to the store and purchase goods/services in-between errands. Basically, they are shopping “in the background” while doing other tasks.

For a small business owner, these types of insights are crucial because it tells you how a potential buyer actually ends up buying your products. On top of that, it would even give your marketing strategy some semblance and clearer direction.

Take, for example, your in-store demos strategy. If you have this type of insight and you know that your usual customers just shop in the background, then your sales pitch and demos should be short and concise. This way, you would not take up too much of their time and they would not be discouraged to come back to your store again.

So before you start writing your sales pitch script and organizing your live demos, you should at least know and understand your customers’ behavior first.


In-store feel to rival the digital experience

Consumers have become smarter and they are more likely to shop online these days. So in order to catch their attention and make them more curious about your store or products, then you should bring something new to the table, something that is not found on any digital site, and something that is unique only to your store.

For small businesses, doing this is not that difficult. It is common knowledge that small local stores are a sanctuary for niche and specialty products. Oftentimes, products found in local stores are so unique you cannot even find them in big grocers or outlets.

With that said, you should capitalize on your unique products and use this as your leverage every time you do live demos. Keep in mind that your customers may not know that your products are only available in your store, so you have to explicitly tell them this whenever you do your sales pitch or live demos. 

And to have that in-store feel to rival the digital experience, it is also a great idea to offer discounts, vouchers, or promos only found in your physical store. This way, customers would be more inclined to visit your store.


Personalized sales pitch

Keep in mind that attendees of your live demos are already at the door of your store even before the actual demo day. They would not sign up for your live demo event if they are not interested or have no clue about your product. That’s the reason why attendees are also called “potential buyers.”

They clearly know about your brand or products already. The only thing that you need to do is to convince them to spend their money to buy it.

In this situation, the best route is to try and establish a personal connection with them during the live demo. This way, you would know what they are specifically looking for in a product. Doing this allows you to highlight how your product is the exact thing they are looking for or how your product can perfectly solve their unique problem.

Given that improvisation during the actual demo day might be difficult for newcomers like you in the industry, it would not hurt to hire extra help from an event staffing agency. In fact, doing this can lighten the workload and you can even learn a thing or two from them. Once you fully get the hang of it, you can organize and prepare your own sales script for your other succeeding live demos.


Transform to Thrive by using live demos


One of the reasons why some live demos often fail is because they do not adapt to their customer’s needs and preferences. Remember that following trends and understanding the changes in your customers’ behavior is one of the keys to retaining them as loyal customers.

Nowadays, live demos do not always have to be physical and face-to-face. Even small local businesses are starting to adapt to the tech-savvy generation of consumers and are now holding live demos via Zoom, Skype, Meet, and many more. On top of that, in-store experience has a whole lot of other new meanings these days as well. There are now things like in-store app navigation, in-store digital display, and many more.

So to keep up with the times, it would be in your best interest to listen to your customers’ suggestions as well as make an effort to respond and meet their recommendations.

Doing all of these does not mean pooling all your resources and hiring a full-service IT and digital team to help you. Oftentimes, you can do all of these for free if you just take the time to learn and adapt to these new changes in tech and the digital world.  



All in all, it all comes down to your research and planning process. The only way you can ever have a successful live demo is if you do your research right and plan for every possible event that may happen during the actual demo day.

Remember that a successful live demo does not have to be extravagant that it burns a hole in your pocket.

More often, a simple but well-researched and well-planned live demo is enough to do the trick. It can help you reach your target, establish a deeper connection with your customers, generate a conversation around your brand, and ultimately increase your sales.


small business coach

The Keys to Business Success | 20-Point Exhaustive Checklist


Keys to Business Success A 20-Point Exhaustive Checklist

Attaining the keys to business success is a difficult yet rewarding journey!

The road towards finding the keys to business success can be long and complicated and requires careful planning and hard work to conquer. It’s no secret that there are many successful companies globally, but this doesn’t mean that it’s easy to achieve greatness. We often associate business success with large corporations like Apple, Microsoft, or GE. However, small businesses also enjoy a high level of success and can be tremendously rewarding.

“Almost everything worthwhile carries with it some sort of risk, whether it’s starting a new business, whether it’s leaving home, whether it’s getting married, or whether it’s flying into space.” – Chris Hadfield

What is the secret behind their achievements? The answer to this question varies from one company to another, but there are some common threads that successful companies share. Before we delve into how to achieve business success and the various keys to business success, let’s look at why businesses fail.

What Is The Major Reason Behind Business Failures?

Lack Of Planning And Preparation.



Sometimes companies fail because they don’t have a proper plan of action for their new business. They tend to jump into the market without doing any research or simply ignoring current industry trends. Or, on the other hand, they overestimate their capabilities and resources and don’t plan accordingly for future roadblocks and problems.

Not Adhering To Market Needs.

The second reason that leads to business failure is the lack of customer orientation. Businesses that fail tend to ignore market needs and preferences and try to sell unsuitable products or services, thus getting a low demand for their offerings.

Both of these reasons are closely related, but one of the major aspects of business success is the ability to offer products and services that are on-demand in the market. This not only helps you get your first customers easily; it also helps your business stay alive despite tough competition or changing times.

How Can You Run A Successful Business?

The keys to business success elude most business owners, and it’s not really a surprise – the road to success is complicated. Believe it or not, even well-known companies like Apple and Microsoft faced difficult times before getting through their early years.

It is widely known that, on average, 20% of new businesses fail during the first two years of start-up, 45% fail during the first five years, and 65% shut down during the first 10 years. Only about 25% of new businesses make it to 15 years or more. So how can your business be among the 25%? Let’s explore the “how”! Don’t ignore these keys to success!

Keys to Business Success – A 20-Point Exhaustive Checklist

Small Business Coach Associates
  1. Invest in Your Education

As an entrepreneur, you need to arm yourself with the knowledge to learn how to achieve business success and handle tough situations and complications that will inevitably arise. You should take up courses, seminars, or webinars related to your field of business and can also read books on entrepreneurship and management. Successful business owners invest in their education and keep themselves updated with the latest trends and market demands.

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis.

Perhaps the most important of the keys to business success is learning. While it may not always be a prerequisite to running a successful business (and the examples are numerous), don’t pass an opportunity to learn whenever you can. Whenever the opportunity presents itself, take it up and acquire as much knowledge as you can. That includes management, business start-up strategy, organization or financial management, etc. It may not even be an immediate skill/piece of knowledge you need right away. But having it in your toolbox will pay dividends when you need it.

  1. Be Action-Oriented: Number 1 of the Top Keys to Business Success

Taking action is the key to success – it’s as simple as that. It doesn’t matter if you’re just starting or your business has been established for some time now – one of the keys to business success is taking action and delivering results.

When learning how to achieve business success, you can study all about marketing, management, and organizational skills over the years, but what will actually make your business grow is taking action. Without doing something, you will not get any results, and your business won’t be successful.

“Stop chasing the money and start chasing the passion.” – Tony Hsieh

You’ll need to take a step (or two or three) back and put in the hard work required to achieve the goals you set for yourself and your business. Successful individuals are often described as hardworking and action-oriented, so if you want to succeed in business, that’s one of many keys to business success.

Gaining knowledge and new insight or relevant skills is critical in running a business, no doubt. However, knowing how to achieve business success means your plans and goals should be action-oriented – be swift to act. My coaching clients understand this is one of the most important keys to business success. Business coaching clients who take action get spectacular results!

“The best investment is in the tools of one’s own trade.” – Benjamin Franklin.

Many persons have imagined and envisioned themselves owning and running a successful business. However, most rob themselves of their dreams because they fail to act on them. Don’t hide behind the research of how to achieve business success each day to delay and procrastinate in starting your business or moving it to a realm of greater success. Many people suffer from “paralysis by analysis.” Don’t do that! Take action now. Apply the knowledge you already have on how to achieve business success. You’ll have more opportunities to learn on the way, both from experience and from other structured learning programs.

No matter how much knowledge you may have on how to achieve business success, it’ll matter very little to your goal of a successful business if you fail to act. Dreams are dreams and will remain imaginary until it is accompanied by a corresponding action. Turn a dream into action by setting a due date and telling others about your goal.

  1. Present Relevant Products to Help You Attain The Keys to Business Success

Many businesses fail because they sell the wrong products and services to the wrong people. For instance, if you are selling weight loss supplements but your target market comprises persons suffering from heart diseases, it will be a waste of time for both clients and yourself. You will not make any money or have any happy customers either.

“Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.” – Thomas J. Watson

The process of product development is about serving people, listening to them, and providing the things they actually need. It’s not just about inventing something that you think will be cool or interesting – it has to present value to someone, and that is how to achieve business success. I’m sure you all remember the story of James Dyson, who was convinced by his wife to keep on working on his vacuum cleaner design. Prior to its launch, the market was already saturated with several competitive products.

People who took action succeeded; people who did not fail. There are many reasons why people fail in business, but this is one of the main reasons (if not THE reason) why businesses fail: they sell what they think people need, not what they really want. There is no how-to achieve business success doing this.

“The way to get started is to quit talking and begin doing.” – Walt Disney

Many businesses fail because there is no real demand for their products. The business idea might be great, but if the product or service does not solve a problem or meet a need of someone out there, then that business will end up failing. Make sure to do proper market research before launching any products or services.

Don’t get me wrong; I am not saying that you should never invent your own product. In fact, you can invent a new product or service by stumbling upon an unmet need in the market and then selling a solution to it. If there is a gap in the market for a specific problem, you can become an entrepreneur overnight.

However, you need to realize that new products and services are usually very risky business ventures, so make sure you know what you’re getting yourself into before taking any steps in this direction.

  1. Build a competent team

Many people fail in business because of poor teamwork. Working on your own is somehow easy, but working with others can be hard. However, you should not be selfish and work alone to achieve success. Work with others who have abilities that complement yours. Play to each individual’s strength so that the whole team becomes strong. This is how to achieve business success easily.

Build a team of people who are more talented than you are. So many entrepreneurs fail because they’re bad at their job, but because they lack the strong team behind them to get things done.

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” – Theodore Roosevelt

The business idea may be great, but success will not be attained if the entrepreneur lacks competence or has no good relationship with their employees.

A bad team will kill your business even if you have a fantastic idea because your idea can only go as far as your competence and the competency of those who work with you.

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb.

Most often than not, small businesses thrive when there is teamwork. As such, one of the important keys to success in your business, you must carefully select those you want on your team. Being the business owner, especially in small- to medium-sized businesses, you’re most likely in charge of making hiring decisions. As such, strive to hire those who have the necessary skill set to fit your business to accomplish the set goals. Create the ideal employee profile in advance, and then compare your candidates to the profile.

“Play by the rules, but be ferocious.” – Phil Knight

When we speak of a team, we referred to those serving in various business areas: accountants, consultants, business attorneys, or sales agents. Their effectiveness in their delegated responsibilities will reflect on the overall success of the business. Consider those who have the necessary experience, including working in similar businesses or industries, before hiring them.

  1. Learn from Others – One of the Most Important Keys to Business Success

    Increase Local Presence;

Along with formal education, one of the keys to business success is not being afraid to learn from others. While you may have experience in your industry, it pays to learn from others who are ahead of you. This is how to achieve business success.

It doesn’t matter if they are well-known or not, study them carefully and try to understand their moves. Learn what makes them successful and implement those strategies in your business to avoid mistakes they made. But remember at the same time that you must be careful not to copy them.

That’s because it is very much easy to be successful copying others, but in the long run, your prospects for continued success are slim. The reason is simple; you will never have a new idea or path of your own if you do not create anything original. Furthermore, competitors may see your work, read between the lines, and get ahead of you.

“The successful warrior is the average man, with laser-like focus.” – Bruce Lee.

“Instead of comparing our lot with that of those who are more fortunate than we are, we should compare it with the lot of the great majority of our fellow men. It then appears that we are among the privileged.” – Helen Keller.

When you study how others have achieved success in their businesses, you can learn from their mistakes or challenges that gave them sleepless nights. You can then use this information when planning your business strategy, which will help make it easier to achieve success.

Learning from other peoples’ failure

To learn how to achieve business success, connect with other business owners, and try to learn a thing to two from their experiences and how they’ve been successful. Of course, you can only learn from someone who has something to give. You can’t achieve success by learning from a failure, can you? You can! Learning from other’s failures can be very instructive.

There are two lessons that you can learn from every failure. The first is if the other person could have avoided it, so can you! And second, what should they do differently next time? If you only take the first lesson and ignore the second one, then your brain will try its best to avoid making the same mistake.

Now, imagine how much you can learn from other’s failures? Obviously, a lot!

Also, don’t be shy or afraid to share your successes and failures, and challenges you face, as it creates more opportunities for learning and growth.

You can also find yourself a mentor or business coach. These people can help navigate you through the ocean of business and guide you on how to achieve business success as you venture into your own business. Having these contacts with others can be important. Their wisdom, successes, and even failures can guide you and keep you from making similar unnecessary mistakes.

  1. Have a well-strategized business plan when seeking the keys to business successkeys-to-business-success

You can have the most skilled managers in your firm, but it will be difficult for you to achieve success without a well-strategized business plan.

“Every child is an artist. The problem is how to remain an artist once he grows up.”

Having a formal business plan that includes detailed information about your business growth, expenses, and revenue is very crucial. Not having a set business path could lead to chaos in your business. It can be disastrous if you are unable to achieve the milestones you have set for your business. And this can result in you losing clients or not being able to attract investors at all.

“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison

Another important thing about formulating a good plan is that it forces you to think. Many businesses owners view having a formal plan as unnecessary work. They just jump straight into their businesses without ever considering how to achieve business success or goals or what kind of obstacles may be in their way.

But be mindful, “Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau.

These plans will show you where your strengths and weaknesses lie. If you lack in an area, you need to find someone who can fill the gap or hire another person, for that matter.

Your business plan also defines how to achieve business success, how a business will function, and with what strategies. This plan maps out the target market in view. You want a clearly established and attainable vision as well as the methods to achieve that vision. The business plan also defines financial and staffing projections and the goods/services rendered.

“The only limit to our realization of tomorrow will be our doubts of today.” – Franklin D. Roosevelt

A well-strategized business plan will keep you and the team well organized, focused, and motivated. Business plans aren’t for show. All decisions and steps you take should be in line with the clearly defined plan. You should also create plans for activities like meetings, exhibitions, or even promotional activities.

Continually Revise And Tailor The Business Idea For The Keys to Business Success



It is, however, important to note that you will continually revise and tailor the business idea as you develop the plan. This plan will be updated and amended as you engage in the business and deploy the plan. The strategy may need to be modified, staffing projections altered, and even goods/services rendered changed to meet consumer preferences. The keys to business success greatly hinge on the business plan, so carefully strategize your plan for success and stay focused on it.

  1. Expand Your Financial Knowledge

Finance is a very crucial aspect of your business. Your effective management and mastery of it are another of the keys to business success. Even when you have a great plan with a committed team, how you manage the business’ finances will determine how to achieve business success.

So, invest and learn basic aspects of finance, including creating a budget, saving, and accountability in business. At some point, you will invest in a finance person, accountant, or bookkeeper. But it’s great to handle and review financial statements and have enough knowledge to fully understand the profits the business is generating. For example, balancing out income and expenses from the business can enable you to make statistically sound and strategic decisions. Errors in cash flow can pull even a successful business into the pit of failure.

“There are no secrets to success. It is the result of preparation, hard work and learning from failure.” – Colin Powell

Also, as part of the keys to business success, it is important to understand the types and amount of taxes you pay, when you pay and how those balance in your balance sheet. Knowledge of insurance and loans will go a long way to boost the keys to the success of the business, so be wise to invest in your education.

Having the right financial information can also help you maintain a good cash flow, fund important opportunities, and save the business from sinking. This allows you to maintain the road to success. If you are planning to expand your business or just starting, then knowing the basics of finance is great for making better decisions. This is how to achieve business success.

Don’t be afraid of the competition. Embrace it and use it for the advancement of your business. “Every problem is a gift—without problems, we would not grow.” – Anthony Robbins

“Finance is a language. And like all languages, you need to master it to be able to speak and understand it fluently.” – Robert Kiyosaki.

  1. Have an effective working process

Small businesses often have a small staff and struggle with getting things done and on time too. As such, there is often the feeling there isn’t always enough time to accomplish all designated tasks, and that can be true. To manage this, you create systems.

To be successful, your business needs to be well organized; this is one of the vital keys to business success you must understand to succeed. For example, you can lay down a process for handling taxes monthly or even handling invoices. Such processes spell out every action at every step of the activity chain, thereby reducing the chances of mistakes. This will save time and enhance the chances of achieving success in the business. And when you delegate these tasks to your staff and ensure the processes are followed, you can rest assured they’ll get the job done right. Doing this will allow you to focus on other aspects of the business for growth and ultimately achieve the keys to business success.

“The best investment is in the tools of one’s own trade.” – Benjamin Franklin.

Not only that but having a system in place for hiring employees is important. It can prevent you from hiring the wrong kinds of people who cannot contribute to the business. This is another important process on how to achieve business success.

“An ordinary mind can only think of one way to do things. A creative mind has unlimited ways.” – Anonymous

  1. Take advantage of targeted advertisingkeys-to-business-success

Another of the keys to success comes with increased profit, which comes from increased customers. Now, how do you get more customers to know and demand your goods/services? Marketing, that’s how. You can’t get customers to a business they don’t know about. It doesn’t matter whether you have a physical sales point or use e-commerce facilities. You should have targeted marketing/advertising strategies to expand your customer base.

“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” – Conrad Hilton

When you advertise, don’t just go with the flow. Your marketing campaign should be well thought out and consistent in delivery. Have your budget ready to handle this exercise before embarking on it. Analyze the cost of advertising per unit. Also, for online or social media campaigns, track individuals who shared or retweeted your post/advert to identify your target market. You can then develop a more targeted marketing strategy that will help you capture the customers who are most likely to buy from you.

“Even if you are on the right track, you’ll get run over if you just sit there.” – Will Rodgers

You must find types of marketing and advertising that are most effective and would make the greatest impact on your particular business. When you have good marketing and advertisement strategies implemented, more people will know your business. More customers will be added, thereby increasing the scope of the business and ultimately tending towards success. This is a great tip on is how to achieve business success sooner than expected.

“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” – Will Rogers.

  1. Build Customer Loyalty- Important Keys to Business Success

One of the important keys to business success is loyalty to its customers. Building loyalty to and from customers can take a significant length of time. But once established, it can ensure consistent revenue and referrals by satisfied customers. So, be diligent and consistent at what developing relationships.

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn.

To build customer loyalty, you must consistently provide good customer service. People remember good customer service and easily get attached to such a business. People want to be treated well. When you achieve this consistently, customers will feel comfortable frequenting your business, being confident that they’d be treated well. With this, you can build customer loyalty to your business.

Communicate the business vision and mission to customers:

When customers can understand your vision, what you stand for, and your policies, they can easily decide if they want to align themselves to your business to become part of what you’re building.

Communicate the value of the goods/services your business provides. Sometimes, people may not fully understand why what you sell is of any importance to them. It is your job to enlighten them if you want to make a profit. Make customers see the importance of choosing the goods/services you offer, and they’ll get “hooked” on your products when they do.

  1. Build on your interests- Important Keys to Business Successkeys-to-business-success

On an individual level, what are your interests? What do you enjoy doing? What do you like to do? One of the most important keys to business success is engaging your interests in business. Getting involved in what appeals to you will go a long way to define your enthusiasm and devotion to the business venture and, ultimately, the success of the business. Don’t just do what you have to; do what you want to! When you engage in what interests you, you’ll be more devoted, working harder at it with passion, and ultimately, you’ll reap the rewards. When you engage in what appeals to you personally, you’ll easily find ways to succeed at it.

“To succeed, we must first believe that we can.” – Nikos Kazantzakis

For example, if you’re drawn to phones and gadgets, then dealing in mobile phones or consumer electronics may be of more appeal to you than engaging a clothing line. You’ll be more likely to passionately engage the former and find more ways to be successful than the latter.

  1. Create Business Networks

In business, you can’t and shouldn’t try to be an island; that is not is how to achieve business success. Be open to creating networks in your business. Even when on vacation, when you attend social events or personal interactions, keep your eyes and ears open to every opportunity. Connect with people for the betterment of your business. This might include other business owners, potential clients, or partners. Such connections can happen at any time. Be keen to make the most of every opportunity and talk business.

  1. Maximize Profit for the keys to business success

The ultimate goal of every business is to reduce costs and maximize profits. So be open to new ideas to maximize available resources to profit. Brainstorm with your employees to find better approaches. Develop new ways to save on costs that do not conflict with your values and mission. These keys to business success will positively impact the profits generated by the business and steer your business on the path to achieving the keys to success.

  1. Protect Yourself

As a business owner, you should have protective measures in place for your assets. For example, you should function in such a way that you don’t lose your house or car if someone sues your company. Liability insurance can, thus, be useful. Also, have a legal team to work this out and keep them posted on the developments and changes in your business to better shield you from any fallouts in the business. Regularly consult with them to ensure you make the right moves legally about your business.

  1. Keep Detailed Records

When it comes to record-keeping, successful business owners understand its importance, and they keep good records. Records help you keep track of the progress of the business, the financial standing of the business, and existing challenges in the business. Records highlight trends in the functioning of the business. They help the management to make statistically accurate decisions based on facts. Knowing is half the solution.

  1. Know Your Competitionkeys-to-business-success

If you are determined on how to achieve business success, it is of utmost importance to know what your competitors are up to. This is one of the keys to business success that will enable you to have the upper hand in the industry. So, keep a close watch on their products, marketing strategies, pricing schemes, new initiatives, or advertisement campaigns so that you can stay one step ahead of them.

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer

Competition brings out the best in a business. Know your competition. Study them and learn from them. When you have competing businesses in the same domain as you, it pays to know them and possibly their modus operandi. It is possible to learn from your competition, especially when you feel the competition is fierce. They might be doing something you aren’t that is getting the results you desire.

  1. Don’t be afraid to take risks or fail for the keys to business success

Another of the keys to business success is owners who are not afraid to take calculated risks for the growth and betterment of their businesses. For every venture you intend to engage in, you must clearly establish the worst-case scenario, accept it, and strategically proceed. Some risks are necessary to succeed, and some are unnecessary, but you must not be afraid of taking risks. There are no guarantees of success, but you can do your best to assess the risks. Accept the risk and roll up your sleeves for action.

Well-calculated risks can also include the timing of starting or expanding your business. When is it the right time to make a move in advancing your business? What is your perspective when others see impediments and setbacks?

  1. Be Creative and Innovative to gain the keys to business success

When learning how to achieve business success, you must be innovative. Creativity and innovation go a long way when trying to find new ways to do things in business. Just as every other living being evolves, so does business. If your business remains stagnant, it will die a slow death – this is one of the greatest keys to business success you must understand. Thus, you must be open to constructive criticism and embrace change to better your company or business. While change is difficult, it can be a good thing if done for the right purpose.

“Be not afraid of growing slowly; be afraid only of standing still.” – Chinese Proverb.

In other words, to be successful, you must constantly be innovating, making out new opportunities for an increase. Also, be open to ideas from any and every source. You’re not omniscient, so pay attention to ideas and innovations from others towards your business. Paying attention doesn’t mean you’ll commit to those ideas, but be open to consider them carefully.

“Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.” – William Durant


  1. Stay Focused and Consistent

The mark of successful business people is how they stay focused and consistent on a path to accomplish their goals. Business owners must align the purpose of the business with a higher vision, whether it is personal or cultural. They know that for them to be successful, others must succeed as well. They focus on keeping their business aligned with the purpose and vision of why they started it in the first place. Income is a bonus, not an end goal.

When it comes to business, you’ll not likely become a success overnight. As such, be patient, focused, and consistent in what you do. Consistency will put you on the map of many customers. You must keep at it, day in and day out, to establish long-term habits and loyalties that will pay dividends in the long run. This is how to achieve business success! Remember, “Rome wasn’t built in a day.”

  1. Be ready to make the necessary sacrifices when seeking the keys to business success

To make how to achieve business success easier, a lot of sacrifices are required to be made before you see the results from your business. Sacrifice time, money, and effort – these three things must be given up for a successful business. You need to have the right balance between all three – find it and cling on to it until you’re successful! Be ready to do anything it takes to make it in business.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

The last of the keys to business success, ‘sacrifice’ isn’t always a cakewalk, and you must be ready to endure what it takes to be successful. It may entail cutting back on your leisure activities, sleep, personal expenditures, etc. You must be ready to make the necessary sacrifices and establish a balance in all things. At the end of the day, your business is important and should be given due diligence. The sacrifices will be well worth it.

Sacrificing is difficult, but the results are always worth it. Once you make the necessary sacrifices, take hold of your business and ride out to success. This is how to achieve business success – You can do it!

“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.” – Helen Keller.

keys to business success


Success is a wonderful and exciting thing to achieve, but it isn’t for the faint of heart who are not ready to learn how to achieve business success the best way. If you aren’t ready to make many sacrifices along the way, then you may want to rethink your goals. It’s work; nothing worth achieving comes easy! However, if your ambition is high enough and you’re willing to take hold of the reins, then you are sure to succeed beyond your wildest dreams. Just remember that success can’t be achieved overnight, nor should it be. Instead, it is a journey, one that must take place day in and day out. Make the right sacrifices, focus on what you need to do, learn from your mistakes/failures, stay consistent in your endeavors, etc., all along the way so you may succeed!

I had a lot of fun writing this article for those searching for how to achieve business success and the keys to business success. I know it’s easier said than done, but everyone has chops deep down inside of them. You can be successful if you are willing to make the necessary sacrifices and learn how to achieve business success by staying focused on your goals and taking action when opportunity knocks. Just remember these keys to business success!

Have a great day, my friends!


Whether you think you can or whether you think you can’t, you’re right!” – Henry Ford


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Multitasking 101: Effective Strategies to Handle Multiple Projects at Work

Everyone has situations when it is necessary to work and organize the work process correctly. Man is not a computer, and he has no such property as multitasking. With many tasks, we do the first, then the second, then the third, and so on. Many, perhaps, think of themselves as great multitaskers. Still, modern researchers have concluded that the human brain can focus well on only one task. Suppose you engage in another task simultaneously, the likelihood of loss of work quality and making mistakes increases. Let’s see how to debug this very multitasking and remain an adequate person.

How to Manage Multiple Projects at Work

Planning goals

Your main goal is to deliver quality work on time. It is essential to maintain an emotional balance, a desire to continue working with the project, the team, and the company. Working effectively on all projects is well taught in preparation for the PMP certification. Having received quality training, you also positively characterize yourself as a specialist in the company, which further affects the likelihood of working on important and exciting projects, increasing your value. PMP certification will significantly facilitate the work itself and allow you to achieve greater efficiency.

Effective multitasking

Get as much information as possible about the project when you connect to it. Make a list of questions that need to be answered at the beginning of the work. The main principle is to find out everything, if possible: from the project’s name to the minor details. Ask questions, and don’t stop until you get an answer that you understand. If you start getting to know the details of the project after a few weeks of work, it will look odd. If a certain project requires teamwork then make sure to get familiar with the work method of your coworkers. Get to know them better with various team-building activities and once you know them better you can divide work and tasks more easily and efficiently.

Time management


If you are on a part-time project, your team should be aware of this. Create time schedules for projects, for example: on project “A,” I work until 1 pm, on project “B” and “C” after 1 pm. On project “A,” I spend no more than 3 hours a day, and on projects “B” and “C” – no more than 5 hours. Make a plan and stay on schedule. It makes sense for those who are deeply immersed in work and forget about time to set the alarm or make reminders – whoever is comfortable. Read a couple of books on time management. I don’t know the person who was hurt by this.

Planning each project

Don’t get started without a plan. It is much more effective to make a plan at the beginning of a project and stick to it in the future. It can be the main points, and it can be a plan for a week, a month. Everything is individual, what suits and likes you. Ideally, this could be a specific planning tool. In its simplest form – a table by day with columns: the project, the planned time and tasks, the time spent and the result of the work, problem points, etc. Making notes, you can deduce patterns of which assignments are given with ease and which are problematic.

Remember that there is always something more important, and something can be postponed without loss. Prioritizing is difficult but necessary. By analyzing the current situation, prioritize your tasks. The Pareto principle in its most general form is formulated as follows: 20% of the efforts give 80% of the result, the remaining 80% of the efforts – only 20% of the result. This rule applies to workflows as well. Identify the main and the secondary and start your work with the main.

Don’t get distracted while multitasking


You have planned and organized your workflow on projects. Be prepared to be distracted with or without reason. The transition to another task/project always takes time to rebuild and get involved in work. You not only split your work time into projects but also spend it switching between them. Always try to keep these jumps to a minimum. At the end of the day, after switching several times, it may turn out that you have not completed a single task on any of the projects, and the result from your work is minimal.

All of the above is the experience of professional project managers, and this is just the top of the iceberg. Perhaps, it was not a discovery for you. For someone, that was a straw that will help keep you on the waves of multitasking.


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Here’s Why You Need Staffing Software For Your Agency

Six Reasons to Invest in Staffing and Recruiting Software

Let’s face it. Managing staff is a minefield. Staffing software can be essential when dealing with certain situations. It’s one of the toughest tasks any business faces, even if they have the most dedicated, diligent workforce. There are so many variables and so many angles that you need to cover, and it’s not always easy to keep track and cover all your bases.

Excel spreadsheets and other free tools to help you organize your business are great when you’re first starting out. However, they have some severe limitations that can prevent your small agency from becoming any bigger. Even if you don’t want to scale up, you may also find that these free tools can still hold you back and prevent you from focusing on your clients more in your everyday operations.

We’re going to help you determine if you need staffing software (the answer is almost undoubtedly yes!). You’ll also learn some of the helpful benefits of staffing software for your small staffing agency, allowing you to focus more on the other essential areas of your business. The right solution will streamline how your business operates, prevent time and resources from being wasted, and help your bottom line.

Take a look at six reasons why you should invest in staffing and recruiting software for your agency and unpack how a dedicated solution can assist your business:


     1. All Your Client Data In One Place

It’s important that everyone in your business who works with clients and those they want to recruit has accurate information about those clients. It’s true that each agent tends to build a relationship with their respective clients, but you could be missing out on big opportunities if not everyone has access to what these clients are looking for. Another agent may have the perfect candidate but would never know it if they couldn’t take a look at the most recent information about what each client is in the market for.

Your staffing software will give you the place to house all of the relevant client information you gather and give all other agents in your business access to that information. When new recruitment candidates come in, the agent working with them can search your database of clients for potential matches without having to talk to their colleagues first.

     2. You Have One Repository For Recruits

Likewise with staffing management, ensuring that your employees can access up-to-date information about potential recruits is vital. Each agent needs to be able to easily see who is available, what their skills are, where their experience lies, and if they would be a good fit for a client. Being able to search one central repository for this information will save you all a lot of time and effort. This will also allow your employees to truly collaborate with their clients.

A solution like this will also help to ensure that you don’t lose information on clients or potential recruits. If each agent in your business has a spreadsheet – even one saved on a server for all to access – it is far too easy for information to be accidentally erased or for versions of the file to get overridden by another user.

     3. Communications Are Recorded And Trackable with Staffing Software

A staffing agency, even a smaller one, can deal with a lot of queries from both companies looking to hire people and those people looking to get hired. These leads – whether they come from your website or another source – need a proper solution that can help you to track where they came from, when they were contacted and what they are looking for. Without proper customer relationship management (CRM), it’s hard to ensure your business converts those leads into paying clients.

With a good software solution in place, anyone can log in and see exactly where a lead is along their sales journey. The system will automatically record sent emails and you can log when calls were made and include notes about the discussions that were had. You can even get systems that will send automatic follow-up emails to leads or remind users to follow up on specific days. This will ensure that no agent will forget about a lead or send them incorrect information based on their earlier conversations or the original query.

Another major bonus of a CRM solution is that all of your employees can have access to the system and the information it stores. That means that if someone is off sick or leaves the company, another agent can pick up the process without an extensive handover.

     4. You Can Segment and Search Data 

A major advantage of staffing and recruiting software is that you can fill in keywords for your client and potential recruits based on what they are looking for. You can then easily search through the databases to see if there are any matches. This will streamline your efforts and allow you to make more matches faster. You can also see easily if there are any gaps in the staffing options you offer depending on the kinds of queries you receive from clients.

Being able to segment a database will also make communication a lot easier. If there is a bulk job where a client is looking for a number of recruits, you can segment the database based on the criteria and send out a request to just those people. You can also easily text a group of people information, or make calls to people on your database to update their information if you find they are missing important elements through your segmentation and searches.


     5. Administrative Tasks Are Streamlined When Using Staffing Software

One of the biggest time sinks for any business is that of repetitive administrative tasks that have to be done in order for the business to operate. When they need to be done manually each time – like forms from applicants getting inputted into the system, processing payroll, or generating invoices for clients – they can take up a lot of your agents’ time.

A staffing software system that can do these kinds of tasks for you at the click of a button, or even better, be set up to automatically do them at a certain time each month will save you time and money. Your agents can spend their time focusing on clients, building strong working relationships, and generating income for the business. This is a far better use of their time and skills – and it’s the job you hired them to do.

     6. The Risk Of Human Error Is Reduced

Another big bonus of automating tasks is that you reduce the risk of human error. Manually generating invoices can lead to mistakes that cost your business income, especially if they don’t get picked up by anyone. The same goes for record-keeping or inputting data from clients or potential recruits. 

If you have paper forms that then need transcribing into your digital records, there is major potential for human error in the typing process. It’s also a waste of time because the information gets handled twice instead of just once – straight into the system.

When it comes to record-keeping of interactions with leads, having a staffing software system that tracks most things automatically will ensure that everyone has access to the most up-to-date information at all times. Those reminders for contacting leads and following up with them will also reduce the risk of agents getting too busy and forgetting about them.

Staffing and recruiting software can change your business for the better, and it will help you to scale up with ease. Technology gives us the edge in so many ways, and even the smallest businesses can benefit.

All of these factors will enhance your business’s performance and its profits alike.

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