How To Use CRM For Sales And Lead Management


Sales and lead management are crucial in the sales pipeline and should be done correctly. Read this blog to learn:

How To Use CRM For Sales And Lead Management

One thing every company owner will agree to is that customers are essential for a business to exist. As your brand grows and with it more customers and sales, handling this data becomes challenging. It is well beyond a manual task and businesses cannot take the risks associated with human error, data loss or duplication associated with pen and paper.

The best way to ensure complete customer data management is by using customer relationship management (CRM) technology. CRM software can manage all the interactions your business has with your customers, past and existing, as well as those who have expressed an interest in doing business with you. By having this ‘bank’ of information at your fingertips, you can invest the time to nurture your relationship with them. This way, the communication you have with them can also be used for sales and lead management in the following ways.

  1. Sharing information across teams


Information forms a crucial part of your sales and lead management. Collecting enough consumer data can help you really understand your customers, their problems and how you can act to solve these for them. If you are able to put yourself in a position where you can create personalized messages that engage your customers and turn them into brand advocates, then you immediately put yourself in a very strong position to win their custom again. This information needs to be visible across all the teams who will have touchpoints with your customers. It is only by doing this, that you can achieve a personalized service that caters to their individual needs.

Jobber is a good example of a CRM system that has been developed specifically for companies operating within the field service sector, such as window cleaning. All customer information is collated in one place making it very easy for any team member to access when speaking to a customer. The progress of sales can be tracked with ease, and it becomes simple to share consistent and effective marketing messages to customers at the various stages of the sales funnel.

  1. Gathering data when and where needed

The primary function of CRM is collecting customer data from the different channels where they interact with your brand. First, the system will gather all the required data from all the essential channels, which it does without any human intervention. Second, it will check the data for keywords or customer demographics. This kind of quality data is essential for lead management and for making conversions.

Additionally, CRM can facilitate an easier delivery of information to your team by providing it when and where they need it. This is done through customizable CRM dashboards, which can be designed by your team according to what they want to see. This helps with productivity as administrators can immediately find the information they are looking for.

  1. Reporting

Analyzing the data you’ve collected and making reports in between marketing campaigns will help you assess where your progress stands and benchmark your levels of success. This will tell you if you’re meeting your marketing goals, and if you need to improve or change the tactics you have adopted.

CRM shows infographics and information in real time and when needed. Because of its automated features and customizable dashboards, there is no longer the need to manually gather data for reporting purposes. It can be used for real time decision-making to improve sales and lead generation management.

  1. Offering better customer experience

Customer experience is an important step in lead management as it determines how satisfied your prospects are with your services. Therefore, make it a point to always offer the best experience to your customers and endeavor to turn qualified prospects into buyers.

Unfortunately, there are businesses that fail at this, and so they end up losing out on revenue for several reasons. To prevent this from happening, the investment of a CRM system will help automate all interactions between your business and its consumers. If used correctly, it should be able to capture data to help your sales team understand your customers frustrations, emotions, and other needs and how you can service these.

  1. Tracking leads

Companies can improve their sales and lead management through the tracking of leads. This is an effective way of knowing the status of each. For example, you can track the number of customers who were contacted during the past month. You can also track what was discussed, the results of the interactions, and what channels were used.

Using a CRM will allow you to identify the actions that can drive conversions or generate quality leads. You’ll have an enhanced sales process as a result that helps you reach your goals faster. Also, tracking with the use of CRM helps identify areas that may need improvement in your sales pipeline.

  1. Distributing leads

During high seasons, businesses can experience a high influx of leads over a short period of time. This can quickly overwhelm internal teams if they don’t have the right tools in place to deal with them. A CRM software program can help to automate leads so they can be assigned to specific team members to be dealt with in the most effective way. The same applies if territorial sales are to be assigned to a particular regional or sales group.

  1. Nurturing leads


Lead nurturing is the process of identifying where a prospect is in the sales pipeline. It happens after the leads have been tracked and distributed to the sales team and includes the creation of targeted content and communications with prospects who are at different stages of the process and whose preferences may be through different communication channels.

A CRM system can help you personalize and coordinate these communications. Without a CRM tool in place to automate this process, it will be difficult to track whether your messages are working and leading to conversions.

Conclusion on CRM

Good sales and lead management requires the automation of certain tasks. Large volumes of data is required in order to draw actionable conclusions to inform business decisions. This can only be done with a robust CRM system in place that has the capabilities of handling large amounts of information and collecting it in such a way that it can be sorted, reported on and used to inform strategic direction and deliver a personalized service that your customers want.

Search Engine Optimization or Pay-Per-Click: What is Better for You?


There are two primary methods in regards to reeling in more customers: Search Engine Optimization or Pay-Per-Click. Several years ago businesses were mainly preoccupied with choosing the right retail points to attract more customers. As the reality has been changing, the principal things to consider when reaching the target audience refer to the online environment. Thus, businesses are willing to make their websites and social media profiles visible to users online.

There are several effective methods to reach out to a great number of customers online. The most popular ones are search engine optimization (SEO) and pay-per-click (PPC) advertising. Both these methods are highly efficient but each of them implements different tactics to achieve the desired result.

Businesses use both SEO and PPC in their strategies, either separately or together. However, the particular sphere of business operation and competitive environment predict which of these two techniques would be more efficient for the particular company. This article talks about SEO and PPC, provides a comparison between them, and helps to define which of these methods would be more suitable for your company.

Search Engine Optimization or Pay-Per-Click

Comparing these two technologies would not be appropriate as there are more differences rather than similarities between them. However, to demonstrate all the positive sides of each method, it is worth having a look at its essentials first.

What is Search Engine Optimization?


This abbreviation stands for search engine optimization – website promotion in the online environment. Most people use search engines such as Google or Bing to find the things they are looking for. To make your website visible to online users, SEO techniques are used.

SEO is a complex term that consists of multiple components that are aimed to improve the overall website ranking. These components could be classified into two main groups depending on the promotional method applied.

The first bunch of techniques is called on-page SEO and refers to on-site optimization. Performing keyword research, creating texts, taking care of technical characteristics of the website belong to this group of methods.

Other SEO methods are classified as off-site or off-page optimization. It means that the website promotion is done with the involvement of external sources. For example, link building and guest posting are the most common approaches used in off-page SEO. Owing to guest posting services such as, you may create articles with the description of your company and the link to your website on other blogs to let more people know about your brand.

What is Pay-Per-Click?

Another popular method businesses utilize in their marketing strategies is PPC that stands for pay-per-click advertising. This method is also implemented within search engines but in a totally different way compared to SEO.

PPC also known as paid advertising is the service offered by Google Ads for displaying your announcements over the organic search results. Marketers bid for certain keywords to get a chance for displaying an ad with the link to the website in the SERP top.

Even when the advertisement is displayed once a user enters a corresponding search query, businesses have to pay for it only in case the ad is clicked. The price for the click is determined while marketers place bids on keywords.

The benefits of Search Engine Optimization

Durable effect

When done properly, search engine optimization is supposed to improve the website ranking gradually. Otherwise, a fast leap in the website positions on search results pages might be considered suspicious by Google. Even though the results of SEO is not visible in the first few weeks, it brings long-term effect, which is the greatest benefit for any business.

Local search

Another advantage of SEO is that it could be the right tool for making the website highly visible for local searches. With the help of certain keywords related to the particular place and special SEO techniques, your website would appear high on the results page when a search is done on the corresponding location.

PPC reinforcement

The power of SEO is that it could also strengthen the effect of the paid advertisement efforts. When people see the same website both in the organic and paid search results, they would likely visit it.

Comprehensive analytics

Most SEO tools used for website optimization provide comprehensive data on its performance. That way some applications could depict how the keywords perform, while others show the amount of time that users spend on the web page. All this data helps to make websites better and modernize them constantly. For instance, if you notice that users leave the website quickly, you might consider creating graphic materials for websites or rewriting the text to make it easy to read for people.

The advantages of PPC


Sales boost

The main benefit of paid advertising is its high potential for improving the company’s online sales. When an advertisement is placed at the top of the results page, users see it first. Thus, they would probably click on it and explore the website further. To make sure that a user stays for long on the website, design it properly by considering every minor detail.

Brand awareness

This aspect is interrelated with the first advantage of PPC as it also refers to the high visibility of the website. Users would likely remember your brand and recognize it further when it appears within the paid ad results.

SEO reinforcement

Similar to the SEO impact on PPC, the paid advertisement has a reverse effect as well. Paid ads help to reinforce the SEO effect by attracting other businesses and individual customers who would be interested in linking back to your website. Backlinks are powerful in improving the website’s domain authority and ranking.

What to choose for your business: Search Engine Optimization or Pay-Per-Click?

After exploring the main characteristics of search engine optimization and paid advertising, it is possible to decide which method would be more suitable for your company. Even if one of the approaches would be more applicable, it does not exclude the possibility to use another one. Thus, you can use both SEO and PPC but define the proportion of time and budget resources allocated to each of those.

If you are new to the market or have recently created a business website, then the first thing to start with would be SEO. It will help you to strengthen domain authority and lift the website on the search results pages.

In case you have been already using SEO for a while and want to boost sales or promote certain products, then PPC is the right thing to use. By creating paid advertisement you will pay the customers’ attention to the particular thing that corresponds to the keyword search.

When you consider using both PPC and SEO in your marketing campaign, keep in mind that the former is rather costly. It should be preferably used for a limited amount of time to achieve the desired goal. Meanwhile, SEO is the ongoing strategy that ensures the long-term results and requires fewer costs.

Conclusion on Search Engine Optimization or Pay-Per-Click

If you decide whether PPC or SEO is better for your business website promotion, you should define your business goals first of all. In case you want to have short-term results, then PPC is the right option to choose. In other cases, SEO would be the preferred method for website promotion. Anyway, you can use both methods in your marketing strategy to obtain the best results.

Small Business Consultant – Guide to Small Business Consulting Services


Small Business

Consulting Services

Small business consulting services can be extremely beneficial to your company. Hiring a small business consultant can assist organizations in improving their performance and making the required changes for success. Small business consultants assist organizations in overcoming obstacles, increasing income, and expanding. As a result, before hiring a small business consulting service, be sure they have previous expertise and success with businesses similar to yours.

This article is for entrepreneurs and small business owners considering working with a business consultant. In this article, we will be covering small business consulting services – what it is, what they do, and how you can find a small business consultant for your business.

What is a small business consulting service?


A business consultant is one who assists business owners with their goals and has a unique skill set gained via education and prior experience. Business consultants can also help firms enhance their performance and efficiency by providing management advice. These individuals examine organizations and develop solutions to unique challenges, while also assisting firms in achieving their objectives. When business owners require assistance or perspective on their chosen course, or a catalyst for change in their organizations, they might consider employing a small business consulting service.

What is the role of a small business consulting service?

A small business consultant assists business owners in developing business plans, identifying marketing needs, developing marketing strategies, and imparting skills to improve management and efficiency in order to maximize earnings. As a result, they play an important role in the expansion of businesses.

Business consultants, to be more exact, are frequently connected with the following responsibilities:

1. Information Exchange

This typically explains why people seek out small business consulting services in the first place: they need information. Surveys, cost and feasibility studies, market surveys, and other techniques can be used to gather necessary information. The small business consultant brings to the table specialized knowledge as well as more current (up-to-date) information that can benefit the company. If the organization is unable to commit any of its resources to data collection internally, business consultants may be recruited. Data is everything in today’s ever-expanding technology environment, and small business consultants can collect it to help their clients build their businesses.

2. Solving Issues

Small business consulting services are usually able to solve complex challenges, and business owners and managers regularly turn to business consultants for help. This could include questions about purchasing a component for the business, acquiring a business line, strategies for restructuring the company’s organizational setup, determining appropriate financial policies to adopt, determining the most appropriate approach in dealing with compensation and morale issues, management succession, efficiency, and so on.

Attempting to solve these kinds of difficulties is undeniably a legitimate duty that ought to be compensated. However, the small business consultant must subsequently discover answers to such difficult issues. He or she must first evaluate whether the problem is one that needs to be solved. Rather than acting on synthesized problem statements, the small business consultant may need to assist in defining the underlying issue. The small business consultant may ask the following questions to learn more about the problem’s context:

  • What specific solutions have been tried to address the problem in the past? What were the outcomes of the solutions that were used?
  • What are the client’s ideas for solving the problem that haven’t been tried yet?
  • What components of the business aren’t doing well?
  • If a solution to the problem is developed, how will it be implemented in the business?
  • What steps will be taken to guarantee that the developed solution is accepted?

A small business consultant should not just accept or reject the business owner’s statement of the problem. Instead, he or she should examine the situation in a methodical manner and determine whether or not the business owner’s original evaluation is correct.

3. Diagnosis that works

The ability to successfully diagnose accounts for a significant portion of the value of a small business consultant. The diagnosis process can sometimes put a strain on the management-consultant relationship, because the small business consultant may find deficiencies in the company’s management, leading to blame.

Accurate diagnosis isn’t restricted to the company’s external environment, technology, economics, or employee behavior. The causes behind specific choices and decisions that appear to be blunders may also be probed by the small business consultant’s diagnosis. Such investigations will also look into activities that were judged inconsequential and thus were not taken.

4. Recommendation for Action


A written report or oral presentation describing the business consultant’s lessons and some recommendations to the business is usually provided at the end of a small business consulting engagement. It’s critical that reports and data are presented in a way that makes them easy to understand and use. The above recommendations are based on the business consultant’s diagnosis. In most circumstances, the small business consultant’s job isn’t done until he or she has produced a consistent, logical plan of action with measures to address the identified issues. It is the job of the small business consultant to make recommendations, but it is the responsibility of the business owner to put those recommendations into action if he or she so chooses.

5. Implementing Changes

The business consultant gives a fresh perspective to the company and may play a key role in executing change. Now, the degree of flexibility for carrying out this duty may vary, as some firms may prohibit this function of the small business consulting service because it may be seen as infringing on management responsibilities. Being a proponent of recommendations for the business’s growth, on the other hand, implies implemented recommendations, which puts the small business consultant in the role of implementer rather than just recommender.

6. Building Commitment and Consensus

The success of proposed recommendations and diagnoses is determined by team members’ willingness to agree on the nature of problems/opportunities and come up with appropriate remedial activities, lest the diagnosis be rejected and recommendations be ignored.

A small business consultant is critical in motivating commitment and consensus around identified issues and recommended solutions. As a result, the small business consultant is persuasive and has fine-tuned analytic skills, which are required for eliciting consensus on necessary measures to be taken and building the momentum (zeal) to see these agreed-upon activities completed.

7. Improve your management skills

Small business consultants have the ability to improve a business owner’s ability to deal with immediate concerns as well as teach them strategies and procedures for dealing with future obstacles. This isn’t to say that when business owners gain these talents, they become obsolete. Instead, satisfied business owners will always refer and promote such small business consulting services to others, hence expanding the area of influence of the business consultant.

8. Improving Organizational Performance

The implementation of new ideas and objectives necessitates new management skills as well as a fresh viewpoint, which business consultants provide. Small business consultants assist organizations in achieving organizational performance by bringing the ability to adapt future strategy and behavior to environmental change while maximizing available human resources. This keeps the company current in an ever-changing world.

Types of Small Business Consulting Services

In general, there are five categories of small business consultants, each of which can provide value to your business domain. They are as follows:

1. Management and strategy

These small business consultants can help your company scale, obtain new prospects, and generate income by bringing industry expertise to the table. Small business consultants who specialize in strategy and management can assist your company in expanding into new markets or raising awareness in existing markets.

  •         Creating a cost-effective strategy by reorganizing your business model.
  •         Increasing the capabilities of your company.
  •         Getting a new company venture off the ground.
  •         Changing the structure of your company or merging with another.
  •         Taking on the role of middle management at a period of transition.


2. Operations

Small business consultants who specialize in operations can assist business owners in improving the quality of their day-to-day processes. These business experts assess your present business model and determine the most cost-effective and time-effective strategy to achieve the same high-quality results at a fraction of the cost and effort. Quality control and understanding how to alter and optimize your production for better results are two more ways these consultants may help.

3. Financial

A financial consultant can show you the bigger picture of your company’s financial health. They mostly assist investors and business owners in determining the best strategy to manage their assets and debts. Financial consultants can also provide additional services, such as financial planning, in which they advise customers on taxes, daily spending, and retirement plans.

4. Human Resource

There are a variety of HR consulting organizations and freelancers who can help business owners with their HR needs. These consultants can handle day-to-day HR responsibilities like hiring and retaining new employees, payroll management, administrative tasks, and performance management.

5. Marketing

Marketing consultants assist firms in identifying and expanding on their brand’s strengths in order to increase brand awareness and visibility. A marketing consultant may help you improve your business’ reach, whether you need a new logo or a social media plan.

How to Locate A Small Business Consultant?

You can go on to the exploration step once you’ve defined the area where you need assistance. It may be difficult to discover the proper small business consultant for your needs, but there are several areas you may look into, such as:

  •         Investigate Consulting Networks on Google
  •         Make the Most of Your Personal Network
  •         Industry Events to Attend
  •         Participate in Online Communities
  •         Examine Online Advisors

Are you in need of small business consulting services? Then contact our certified small business consultant today. Click here to book a free strategy session here.

1. Do a Google search on small business consulting services.

You might look for terms like “management consulting for small firms” that are relevant to the company difficulties you’re trying to solve. Google is the quickest method of obtaining contact information. However, this will mostly identify small business consulting services with sufficient resources and motivation to pay for AdWords advertisements and heavily invest in SEO. Individual consultants and mentors may not be applicable.

SO, while this is a good starting point, you can supplement your list with the methods described below.

2. Check Out Small Business Consulting Groups

Clarity is a consulting network with a few thousand members who specialize in a variety of fields. Another choice is OnFrontiers, and there are a couple of smaller ones as well.

Mentorship communities and groups also exist. Small business bureaus are also available. This strategy is effective in niches where membership is virtually “required” and consultants apply and participate frequently.

The benefit of similar consulting networks is the ability to instantly contact a small business consultant without having to go through a lengthy “interviewing” process, contract signing, or arduous negotiations. You can literally call the next day and get started on your case.

3. Make the Most of Your Network

team meeting

Potential business alliances may be discovered by tapping into your existing network. The circle of “friends and family” is a good place to start; partners, vendors, and other industry peers. When in doubt, ask on Facebook, Twitter, or LinkedIn; someone may be able to provide a referral who can assist.

It’s likely that you’ll be able to contact someone who has appropriate knowledge in this industry and is willing to work with you or connect you to someone they know.

This is when the rule of “top of mind” comes in helpful. When they think of a specific industry or a problem, some of your colleagues will propose the go-to person.

4. Industry Events to Attend

Meetups and seminars are popular gathering places for local small business consultants. Some give talks, some network, and yet others sponsor or assist other clients.

Even if you are unable to locate a consultant there, event organizers or volunteers may be able to assist you. A tiny group of people work as “networkers,” connecting different vendors with one another. You can spot them by the steady flow of exchanges and talks with everyone in the hall.

When it comes to finding niche experts, events are extremely effective. At comparable events, the majority of industry leaders speak. Alternatively, their employers may fund them. Or it’s where they regularly meet up with old friends, colleagues, and partners.

5. Participate in Online Communities

Whatever works in your field: social media, Quora, forums, Facebook groups, etc. Many people use Quora to promote themselves or their businesses. On Facebook, industry groups bring together all kinds of people, including small business consultants and advisors.

Quora is so effective that you can even connect with and pitch investors through it.

LinkedIn is also a good place to look for small business consulting services. If Twitter is a network you use sporadically, some people put a lot of money into it.

For seasoned and competent small business consultants, their online reputation is crucial. You can locate some great talent there if you use the appropriate search filters and join the right business groups.

6. Mentors and indirect small business consulting

People frequently overlook the source of the information they get on a daily basis from the internet.

In your browser, go to the History tab. Sift through the last 30 posts you’ve read to see what you’ve learned. Who penned them? Thousands of contributors work for sites like Forbes, Inc., and HuffPost. Look them up on social media or on their websites. Some of them are likely to provide small business coaching services; if you’ve benefited from their counsel, consider reaching out to them.

How to choose a small business consulting service to hire

Many people try to market small business consulting services without actually understanding what they are consulting on. It’s time to discover how to evaluate consultants after you’ve done your research and potentially made a list of potential consultants. Here’s a short checklist just for that: References, background, and public appearance.

Are you in need of small business consulting services? Then contact our certified small business consultant today. Click here to book a free strategy session here.

1. Look up References

This can include their client portfolio, CV, case studies, or recommendations from others in your network.

LinkedIn suggestions may be useful, but they are usually more optimistic than practical. However, 40 or more positive ratings for an advisor or consultant are quite rare.

Their curriculum vitae should show that they have worked in their respective fields.

Case studies can assist you in determining what they do, what they specialize in, and the types of problems they handle (including their strong areas of expertise which vary across consultants).

The power of being recognized in podcasts and guest pieces (or interviews) is undeniable. The same can be said for writing a book or hosting a podcast on the subject.

2. Do a background check on the small business consulting service

With only a few years of experience in the area or even after an MBA, it’s not uncommon for young people to offer consultancy guidance.

Needless to say, this will not provide the desired results. Sure, a small business consultant could have spent 15 years in the same company, with a limited understanding of the larger ecosystem, or even in a completely different area.

However, having worked with a variety of clients on varied projects allows you to validate your knowledge and change your approach across enterprises.

3. Consider public appearance.

Most small business consultants are involved in some type of public relations, branding, or marketing. This includes the following:

  •         Speaking in front of an audience (presenting at conferences, teaching courses)
  •         Appearances on television or radio, as well as podcasts
  •         Marketing with content
  •         Posts by visitors
  •         Interviews
  •         Books created in collaboration

 The most challenging component for the owner or management may be finding the right small business consulting service. The small business consultant should be enthusiastic about their work, have a strong desire to succeed, and have a keen sense of organization and detail. It’s critical to choose a small business consultant with experience in your field or with the types of difficulties your company faces. Check to see if they have any reliable recommendations.

In addition, check to see if the small business consultant has any relevant certifications for your field. You should check out the consultant’s website and resources. Examine their services for professional photos and well-documented material, as well as contracts and consulting rates. It’s a good idea to ask for examples of previous accomplishments and chat with such companies.

How much do small business consulting services charge?

having a meeting

Management consultants earn an average of $150,000 per year, according to the Bureau of Labor Statistics. However, that is the amount of money that the employee “takes home,” and consulting fees are often larger to cover business expenses. Small business consultants don’t necessarily work on an hourly basis. According to Consulting Success’s consultant fee survey, the following are some of the most common fee schemes and the percentages of consultants that choose them:

  • Per project – 34.2%
  • Hourly – 27.3%
  • Monthly retainer – 15.1%
  • Daily rate – 14.1%
  • Other – 9.3%

According to the report, 43% of consultants earn less than $5,000 each assignment, with some earning more than $100,000. Obviously, the cost is determined by the project’s size, scope, and duration.

Small business consultants can be costly, but their advice and planning can help you grow your firm and earnings while also identifying difficulties and chances for future success.

Are you interested in hiring a small business consulting service? Do you desire your business to attain a height of progress and success unlike never before? Then, book a free strategy session with our certified small business consultant today. Find out more here.

21 Marketers Share Marketing Strategies Every Small Business Can Afford


21 Marketers Share Marketing Strategies

Starting a business requires a lot of work, time and effort. Marketing strategies are essential to a successful business.

After you define your offering and your target audience, you need to find a way to reach them. Marketing is a crucial part of establishing your brand and generating sales leads for your small business.

In this post, we discussed with 21 experienced markets the best marketing strategies that will help you grow your small business both in size and reputation.

Michael Hammelburger, Sales Therapy Sales Coaching


One work: Networking. With many networking meetups starting up again you should do everything you can to join. Meeting with other small business owners is not only a great opportunity to get direct clients, but also a way to be top of mind for them in the future.

Michael Rossman, MachFast


There will always be key digital channels that small business can rely on to drive traffic, the likes of PPC, SEO and Social ads will always be viable. But they may not always be affordable. CPCs having been rising every year, and good SEO is not cheap, and also takes time to build up.

This is where Google My Business (GMB) can come in very handy for small business. If you have a physical store, office or clinic etc you need to set one up.

Setting up a Google My Business profile is free, and will get allow you to potentially rank in the local map pack for localized search terms. Once you have you profile set up you’ll just need to request a pin to verify the location and fill out your profile as much as you can.

Make sure you set the correct categories, add products and services and start regularly posting. You’ll also want to start collecting reviews. All of these will help you rank better in local search results which will be vital in driving local customers and awareness in the early days.

As a top tip, make sure you use a URL with UTM parameters within your profile, you’ll be able to see how much traffic your GMB listing is bringing in and if it’s converting.

Anders Rydholm, PrimeTime Web


At PrimeTime Web, we take a comprehensive approach to marketing. Any small business, even with little or no marketing budget has many options to choose from to build more awareness and stronger relationships with their fans and consumers. 

This could include more established channels like social media, content marketing, and on-site SEO. It’s also fairly inexpensive to get into affiliate marketing by building up a Niche authority website in your industry and monetizing with advertising or links that earn referral commissions. 

However, in a time where rewards from external platform algorithms are at an all-time low, we would recommend focusing on product marketing, influencer marketing, e-mail marketing, and off-site SEO. Influencer marketing through content creators of audio, video, or written word is something you can build on with your credibility and social network. 

Check out SparkToro to see where your audience hangs out and which accounts they follow. It’s one of our favorite influencer marketing tools right now. 

Adam Walters, Owner muON Marketing


Because most small businesses are strapped for cash most are seeking a flexible and efficient marketing strategy to go with their lower budgets. While it would be nice to do everything all at once to drive traffic and bring in leads (i.e., pay-per-click ads, paper ads, content creation, SEO, etc), the smartest route to take for any small business owner is to focus on their website.

This means first focusing on creating content that is optimized to rank on page #1 on Google Search. We recommend using Search Engine Optimization (SEO) to do this because the value of an article on page #1 will drive more (free) traffic over a longer period of time versus spending money for PPC ads. The extra benefit of having good content on your website is you keep your potential customers from going to a competitor to find an answer. 

Feel free to contact us on our website to learn more about SEO or if you would like to see how muON Marketing can help your business succeed. Visit > 🚀

TL/DR: Write good content using SEO and they will come to your site. Let’s work together!

Quentin Aisbett, Pocket Insights


For the small business, one of the low effort and big impact online strategies is to work on your Google My Business listing. It’s free to manage and doesn’t require an agency to do everything if you have the time. 

Customers will find your GMB listing when they search for your business or for relevant services/products within proximity of your business. 

There are particular elements to optimizing your GMB listing including:

– Completing the profile 

– Choosing the right category

– Adding Questions & Answers

– Publishing weekly Google Posts

– Encouraging customers to upload photos

– Encouraging customers to leave Google reviews

And for those wanting to take the next step with GMB, I would also encourage you to read up on fighting GMB spam. There are a lot of spammy competitors ranking more prominently than you in those local pack (map and results) searches. Unfortunately it’s working for them but you can even the playing field and give your own listing a boost. 

Understand what’s against Google guidelines and let Google know about your competitors. For example, do a search for a term you want to rank for with local intent (pest control in Idaho) and click through to ‘view all’ in Google Maps. If you see listings where the business name is stuffing keywords, then ‘suggest an edit’ and go through the process of changing their name. 

If it’s appropriate, Google will make the change to comply with their guidelines and your competitor will stop ranking for the spammy terms. Giving you a better chance of ranking. 

Nicholas Scalice, GrowthMarketer


The #1 marketing strategy I’d share right now is to create a newsletter. But not just any newsletter, something you’re passionate about and know can bring value to a specific niche. Be focused with your topic, and don’t talk about yourself. Share amazing content, whether it is curated from various sources, or a case study that you write from scratch.

Why are newsletters so great? Well, for one thing, the value of an email subscriber is much higher than the value of a social media follower or a page “like.” Plus, you have multiple opportunities to monetize a newsletter while building awareness for your brand on a weekly or monthly basis.

There are many tools that can help you get started with your own newsletter, such as ActiveCampaign, ConvertKit, and Substack. But more important than the tools you use is the content you share—and how consistently you share it. So, be consistent, add value with each edition, and have fun! Newsletters are back and better than ever.

Justin Herring, YEAH! Local


Small businesses frequently have a limited marketing budget, which can make promoting your company difficult. The good news is that there are a plethora of free (or low-cost) alternatives for you to sell yourself to your clients. 

Here are 5 I suggest starting with:

1) Create a Free Google My Business Listing

A Google Business Profile has become one of the most efficient free marketing tactics available, especially for small businesses. The free listing will allow your company to appear on Google Maps, Google Search’s local section, and the right-hand Knowledge Panel for brand queries.

2) Engage in Local SEO

The best thing about Google’s algorithm is that it’s built to deliver the most accurate, high-quality, and relevant results for each given search query. Because it is not necessary to pay to play, the playing field is leveled, allowing local smaller businesses to compete with large corporations for page one real estate.  Start by adding location keywords in your page title and descriptions.

3) Create an Email Marketing Strategy

Email marketing is an excellent approach to attract new visitors and retain ties with existing consumers. Even though email marketing isn’t new, it’s still one of the most reliable ways to get a good return on your marketing dollars. Use MailChimp for a free platform to get started with.

4) Create a Referral Program for Your Customers

For introducing new clients, provide existing customers a free product, a free month of service, or some other very good incentive. Remember that word-of-mouth is quite powerful, and consumers referred by other customers are especially valued, therefore friends informing friends about your business is extremely beneficial.

5) Launch a Facebook Marketing Campaign

Even if you just have a small advertising budget, Facebook ads may be sufficient! Facebook advertising can have a very low cost per click. Just make sure to target your specific city and only the target prospects who you know are interested in your type of business.  Start at $5 a day and increase from there.

Kevin Dam, Kevin Dam


I can’t emphasize enough how wonderful Partnerships are! The benefits of your partnerships may last for years if they are properly nurtured and cared for. This might be as simple as a referral program.

The most crucial thing to take away is that collaboration should be mutually beneficial, so make sure you know what your partner values – it doesn’t have to be new clients for them; it might just be a one-time financial incentive.

I started by thinking about the service providers my clients would engage, either before or after they work with me, and came up with this list:

– web developers

– web hosting companies

– branding and graphics designers

– content writers

– other marketing agencies

What providers do your clients go to for help?

Start making a list of the potential partnerships you can nurture and reach out to people of influence from the service providers that you can provide mutual benefits to.

Another way to find more prospects for your business is to do the following:

  1. Find a “”how-to”” article in your field of expertise and follow the techniques in the article to learn how to do it yourself.
  2. Make a list of email addresses for individuals who have liked, commented on, or shared the post before. Chances are they engaged the post because they’re thinking about doing it for themselves 
  3. Record a video of yourself implementing the ‘how-to’ article
  4. Offer to implement the same for someone on the list via email and include your video

The important takeaways from these steps are:

  1. You’re leading with value and not asking for anything
  2. You’re demonstrating you can do what was outlined in the article with video proof
  3. You’re taking the initiative and time to give them value
  4. You’re providing something they’re most likely interested in since they engaged with the how-to article

Best of luck!

Tommy Gallagher, TopMobileBanks


More often, Small Business is servicing a local community. As a result, it has close relationships with partners and clients. 

This happens organically, but that doesn’t mean that a small business owner shouldn’t leverage it. Build trust and friendship. 

That doesn’t cost much, if anything, but requires changes to the daily business lifestyle. 

Become a brand of your small business. Everyone should know you in the community and beyond. Your clients and partners should see that you live your business. 

Have active social profiles. Post regularly about your business AND your life.

Visit your place of business often. Communicate there as much as possible. 

Run giveaways to your local community. 

Build yourself as an expert in the field. Publish expert details of your business. Participate in the trade shows. 

Partner up with other small businesses you like and launch cross-promotional campaigns. 

Leveraging your business trust and reliability in the customers’ eyes will significantly impact your sales. 

Nestor Vazquez, SEO Mexico

It’s difficult to find good business strategies. Many concepts work well for larger businesses, but they don’t produce the same results when utilized in smaller enterprises. This is because it’s difficult to find strategies that can be successfully implemented on a small budget. However, there are strategies every startup or small business can afford! 

Start a Blog – One strategy every startup or small business should consider is starting a blog. A blog gives your company the ability to post content on an ongoing basis and establish a voice for your brand. 

Keep It Simple – Another affordable strategy any startup or small business should consider utilizing is keeping things simple for customers. As most startups and smaller enterprises are already operating on a limited budget, there’s no reason to make it more difficult for customers to find information on your website. 

Let’s face it, most people don’t want to navigate through multiple pages of content when all they need is in front of them. So why not save yourself the trouble and offer up what you have in one simple page?

Eduard Agapie, Sortlist


One of the cheapest marketing strategy for small businesses is social media. You don’t need to invest anything, you just have to share good content, be creative and engage with your audience! Researching and using the right hashtags and the right tone of voice for your business only costs time. 

There are many platforms you can grow an audience on like Instagram, Facebook and even Tik Tok is becoming an essential platform for businesses. Building a blog on your website will also be a minimal investment. Researching related topics and publishing content will also costs you next to nothing. Writing a good blog can drive a lot of traffic to your website and make your business known! 

Nikola Roza, Nikola Roza- SEO for the Poor and Determined


One marketing strategy that doesn’t cost money and that every small business should be doing is Quora marketing.

Whatever the niche, there are probably hundreds of questions people ask about that niche within Quora.

A smart small business looking for free promotion and marketing would first plow through Quora and record in a spreadsheet every possible question even remotely related to what they’re doing.

Then they’d filter out questions that are too competitive or too outside of their niche.

Finally, with the batch that remains they’d organize those based on competition level and number of views the question has.

Then they’d start plowing through those giving their take on the topic, with a CTA link within each answer pointing to their property.

Pro tip: recently I’ve been playing with Jarvis the AI writer. It’s pretty good for shorter form content , not as good for long form posts.

But, Quora answer are short-form content and Jarvis even has a Quora answer template you can use to streamline Quora post creation.

I recommend it as a time saver, but only in a case if you have several hundred to a 1000+ questions to respond to.

If you have a dozen or so then don’t bother and write them manually.

Jabez Reuben, Thailand Nomads


When it comes to building your small business, you should always consider email marketing. While it may sound like a traditional technique but it still has a massive ROI. Many small businesses ignore this marketing tool as they assume that only big players in the industry can reap benefits from it. 

But you use email to improve customer retention and build qualified leads for your business. It gives you an opportunity to reach out to customers and offer your latest products or services easily. You will also be able to learn more about your audience’s likes and dislikes. 

The biggest challenge you will face is to develop compelling content to make sure your emails are being clicked. By segregating your customers based on activity or how far down the funnel they are, you can build personalized relationships with customers and nurture them into their first sale or into your loyalty program.

Ricardo Sentosa, Aemorph


There are lots of ways to market your business in 2021 that are very cost effective.

Some include:

Posting on social media such as Instagram or Facebook. Both platforms enable you to reach millions of people with a single post, you just need to make sure you’re connected to and engaging with your target audience.

Another popular one now is Facebook groups! If you do a search for your area of expertise there’s bound to be a group about it on Facebook. By participating in the groups, sharing your expertise and knowledge, you can build trust and allow others to engage with you on what you’re best at doing.

For some others maybe it’s on the rising social platform TikTok. Creating videos that tell an engaging story and getting impressions of you and your brand can help you generate more revenue very quickly and easily! 

Garrett Nafzinger, Garrett Digital


The marketing strategy all businesses can afford is working with a marketing agency or professional to build a website that clearly articulates what you do, the pain points you solve, and the things that differentiate your business from the competition. 

There are so many companies that don’t pay attention to the value proposition and business differentiators. Doing so will make your business stand out, and it will drive people who visit your website to convert into customers. 

Ben Soltana, DigiDux


Small businesses often have a tight marketing budget to work with, which can make promoting your company a challenge. The good news is, there are enough ways for you to market your business. Here some cost effective ways to market your small business.

– Create and optimize a Google My Business account: a GMB profile is one of the most effective free marketing strategies. It allows your business to show up on Google Maps and on the knowledge panel for branded searches.

– Establish a Social Media presence: whether it’s photos on Instagram or blogging on your Facebook page, social media are great to brand your business and create a consumer buzz around your products.

– Join or create a Facebook group: Facebook Groups are underrated. If you choose the right group, the members represent the core of your targeted, engaged audience. To be more specific, potential customers.

– Build an email list: an email list is worth its weight in the gold. Once you have a potential customer’s email address, it’s just a matter of driving some great email marketing flows and campaigns to turn them into customers.

– Guest post on industry blogs: a great way to build backlinks and gain a lot of weight with search algorithms.

– Sign up at HARO as a source: instead of writing the article yourself, you can provide a quote by signing up as a source at HelpAReporterOut.

– Leverage your network: One thing many small business owners forget about is their network. Hitting up your network of friends and family and asking for referrals or testimonials can give you a boost.

Darshan Somashekar, Solitaired


As a strategy for link building, explore the shoulder niches. A shoulder niche pertains to a topic that directly relates to your blog’s core content. All of them revolve around the central message you want to convey to your brand.

They can increase traffic to your website by expanding your content to new audiences. As long as those industries are relevant to your content, you can improve your online presence and authority. Take time to brainstorm for ideas of those related industries.  

Choosing shoulder niches will allow you to earn backlinks from authority sources and other bloggers. In your niche, you are constantly competing with other sites. Your website will receive more backlinks if your content deviates even slightly from that of your competitors. 

This strategy increases your content’s visibility in search engines because high-quality, relevant backlinks are a ranking factor of search engine algorithms. This neat SEO hack will allow you to grow your website’s traffic more.

Simon Woodcock, Man With A Camera Photography

Starting my photography business with very little spare cash meant I had to be resourceful when looking for ways of getting my brand name in front of potential clients.

I started by immersing myself in learning more about SEO and how I could get Google to look upon my website favorably.  One of the best areas for gaining immediate traction in the Google search results is by utilizing your Google My Business listing.  I recommend that all new businesses create one and flesh it out with as much information as possible. If you have premises that customers can visit, make sure you add photos of the exterior and interior as well as any photos of your product or service in action. 

Encouraging clients to post their photos and reviews also helps enormously.  Responding to all reviews, both positive and negative, looks great to potential customers and shows that, as a business owner, you care.

Don’t forget to post updates on the business listing regularly with useful content, special offers or recent events and upcoming occasions. Where possible illustrate these with a photo so they stand out when potential customers are browsing.  Creating a library of useful images for these regular postings is a great idea and you’ll find plenty of local small business photographers offering one-off and regular social media packages where they photograph your business and then supply a large batch of relevant images that can be used anytime.  Don’t underestimate the value of quality photography!  It’s often what will set a business apart from their competitors.

With plenty of trial and error and a large amount of patience when using my learned SEO techniques both on the website and the Google My Business listing I have seen a strong local presence develop and have cemented the website in the top 2 organic search results for some very popular search terms.  Don’t be daunted by SEO and don’t try to learn it all at once – learn one thing a week and you’ll be surprised how quickly this valuable information starts to build.

Aaron Hughes, Boost Suite


The most cost-effective marketing strategy that every small business can afford is to build on your existing relationships with past customers. 

Past customers have already demonstrated that they trust you and have a need for your product or service so reaching out again is a simple and cheap way to boost your sales.

When you reach out, the first thing you need to ask is about their experience with your company. Was their purchasing experience simple and easy or were there unnecessary barriers? Has your product been reliable and has it lived up to your promises or could it be improved in some way? Have they benefitted from your customer support or could you do more to help them utilize your product or service? 

Now comes the marketing part: if they’ve received value from your product, ask them if they anticipate needing more of your product or service in the future. If they do, set a reminder to reach out a little before when they’ll need it to see if you can help them. They already trust you enough to pay for your product or service so if your product or service has lived up to your promises, this should be an easy sale. 

Also ask them if they know anyone else who might need your product or service and if they could introduce you. A warm introduction from an exiting customer who has used your product will side-step the necessity to build trust with this new customer as you are leveraging the trust that already exists in their relationship.

The cost of this process (your time) can be even further reduced by using some automated tools to streamline this process. There are systems that can set automatic reminders to follow up with clients and even email autoresponders that will follow up with past clients without you needing to pick up the phone.

Building this into your standard customer follow up processes will boost your sales and conversion rate significantly with very little cost.

James Lee, Monetized Future


I know that sometimes it can be difficult to justify spending additional money on marketing for your small business. 

One of the easiest and most cost-effective ways to generate traffic, leads, and sales for a small business is through SEO marketing channels.

Local brick-and-mortar businesses and eCommerce stores alike can benefit from spending time and money building an SEO campaign.

Contrary to popular belief, most businesses do not have an SEO-optimized website, so just investing the minimum effort in an SEO campaign can really produce some quick wins!

If you have no idea where to start when it comes to SEO, there are plenty of resources online that can help you understand the basics. From there you need to evaluate what your direct competition is doing.

What this means is to find businesses that are ranking for the keywords most likely to bring you new customers, and reverse engineer their efforts, applying them to your own site.

Shaurya Jain, Attention Always


Use LinkedIn

One super low-cost marketing idea that’s working for me right now is LinkedIn. The organic reach on the platform is mind blowing.

LinkedIn is a powerful social media site that doesn’t get the attention it deserves because so few people know how powerful it can be. Most people inflate their network connections and sleep on it. Use the platform to create discussions with your connections, share full/part of your blog posts, share your offers, contribute to groups and above all share other people’s content. The thing is this—each piece of content you share lives on your network’s feed for days and sometimes weeks. Know what that does? It gets engagement.

LinkedIn is a good platform to educate your potential audience. This helps you build your brand while earning trust while improving your reputation. Encourage your employees to be active on the platform as well. And it’s not just B2B businesses that can benefit. If used creatively, the platform is a boon for B2C businesses as well.

This LinkedIn strategy is free and doesn’t require a lot of time or resources from your end. Despite that, you get to maximize your reach and build on your success.

Expanding Your Business: How the Right Investments Can Help You

expanding your business

Description: So your expanding business is finally making some money? That’s awesome! But now, it’s time to make some smart business investments and keep the capital growth. Here are the top strategic investments that make your company grow and reach even greater heights.

 How the Right Investments Can Help You Grow Your Business

Once your company starts making a profit, it’s tempting to lay back and take a rest. And although it’s okay to take a moment to celebrate your business’s success with free spins, you shouldn’t stay resting on your laurels. The money you’ve made presents you with new business investment opportunities. But what are the top choices and business investment ideas? Here are the best ones that will help you expand your business. Let’s dive in

  1. Invest the Profits Back Into Your Businessinvestments

Here’s the thing: although at some point it’s good to buy stock or bonds via your business, there’s no need to start diversifying your portfolio with your first profits. It’s too early for that. The best  investment in expanding your business is the one you put in your company. Plus, be honest with yourself. How much do you know about stocks and bonds? Chances are, you’re more knowledgeable about the business you’ve started. So it only makes sense to start investing your hard-earned cash into what you know best: your company.

  1. As You Expand Your Business, Take Some of Your Profits Out in Cash

It might be the most surprising tip among our business investment examples. But taking out some of your profits as cash helps you in the case of unexpected problems that require you to pay up immediately. These can be legal issues or emergencies in case of a natural disaster. Plus, cash can help you through tough times. When your sales plummet during a recession, having banknotes gives you the flexibility you need to keep your employee operations alive. It helps you avoid going bankrupt. This is a great strategy when you are expanding your business.

  1. Improve Your Equipment To Improve Your Investments

Every small business should have a business investment fund to cover expenses for new equipment that can help them enhance the customer experience or streamline business processes. Whether it’s new software, new computers, or even a new truck, anything that allows you to expand your operations is a good investment. Although improving your infrastructure can be costly, it enables you to increase the profits in the following years. 

  1. Improve Your SEO – the Best Business Investments in 2021

Having a website is a must for every business these days. That’s because most of your customers will find you via online searches. And even a giant billboard at the city center won’t attract as much attention as having your name on the top page of Google search.    Attracting customers in 2022 is all about driving organic traffic from the search engine to your website. It might seem like an unnecessary investment to hire an SEO expert to optimize your content, but the results will be worth it. It will be a high ROI business investment, meaning you’ll make your money back relatively quickly.

  1. Digital Marketing and Social Media as Investments

Investing in digital marketing is the second-best choice after SEO in expanding your business. Believe it or not, but many small businesses avoid marketing themselves in the beginning. Whether it’s because they don’t know how to do it or think they don’t need it, they miss out big time. Investing in social media marketing, for example, puts you in touch with millions of people who might be interested in your products and services. So getting active on Facebook and Instagram would benefit you even before you launch your company. And with the first profits, you can buy highly targeted paid ads on these platforms. 

  1. Put Your Money in Your Teaminvestments

A big chunk of your business investment expenditure should go into building a more efficient workforce. It’s an investment that pays off quickly because more skilled employees will be more productive and streamline your business operations. Plus, when you invest in your employees’ education and training, they’ll be less likely to leave the company. And in the long term, your qualified workers will build a company culture that makes your business attractive to the top people in your industry.

  1. The Tasks You Don’t Like to Do – Outsource Them

Do you have a task that you hate doing but can’t skip? Maybe it’s tracking your marketing campaigns or writing content for your blog? Or maybe it’s bookkeeping? Whatever it is, once you’ve got some money coming in, you don’t need to keep doing it. You can find freelancers to handle the tasks. Websites like UpWork and Fiverr have a wide selection of professionals for every imaginable task. 

  1. Invest in Yourself, as You Are Expanding Your Business

Business investments, by definition, should go into a business. Right? But don’t forget yourself, the head of your business. There are plenty of ways you can educate yourself on matters that impact your company. Managing people, for example, is a skill that you can constantly improve. Take a few classes on business management, and you’ll put yourself ahead of many competitors who aren’t paying enough attention to this valuable competence. 

  1. Get a Career Coach to Help With Your Investments

Are you stuck with your strategic plan? Then you can use your company’s money to hire a career coach. A qualified professional coach can guide you in your business strategies, leadership decisions, and managing conflict at the workplace. All that contributes to building an even more profitable company.

  1. Get New People Aboardinvestments

So you’ve managed to outsource the tasks you don’t like that much? That’s great. But getting new people aboard shouldn’t stop there. Next, you can identify areas you enjoy handling, but others could do better than you. Be honest with yourself here. You might think you’re great with coming up with marketing campaigns, but someone with the right technical skills can get better results with fewer expenses. Hire the people with the right know-how, and you ensure both short and long-term success for your company.


Business investments and the economics of growth are tightly linked to each other. Putting your money in the right places makes you more money. And there’s no better place to invest your first profits than your business. Use any of the investing advice from this article, and you will make your business grow and make even more money. What could be better?

What are the best business investment decisions you’ve made in the past years? Share your advice in the comments.

Author’s bio:

Jeffrey Bishop started his own small business on the Internet a few years ago. After many failures and difficulties passed, he decided that he wanted to share his experience and knowledge with other people.

7 Qualities That Every Entrepreneur Must Have For Their Small Business

Small businesses are taking charge of the business market like never before, and it is considered the backbone of the world’s economy. Technological advancements and people’s necessity are the key factors why being an entrepreneur is uplifting and more people choose entrepreneurship as their career. Today, we will discuss some of the qualities that every entrepreneur should have to run their small business. 

An entrepreneur is a person that must have multiple abilities and qualities because entrepreneurship is a very dynamic career. It is a very demanding career, and one should have the proper attributes and qualities to withstand. Although, it is something that has a lot of scopes and is one of the exciting careers to move forward with. 

There are lot of scope and opportunities in this advanced tech world, and those aspiring entrepreneurs can grab and establish their small businesses. According to The Hill, there are more than 500 million entrepreneurs in the entire world. 

Small businesses have more scope to succeed these days as they are profitable, and a good entrepreneur always comes up with profitable ideas to start their business. There is no harm in starting your venture as a small business because even the biggest MNCs today started with the smallest of investments. 

What Is The Role Of An Entrepreneur?


The role of an entrepreneur is diversified, especially when you are setting up your small business. Sometimes, only an entrepreneur starts running the business with no staff and employs due to lack of resources for having dedicated staff for running business initially. The entrepreneur’s role is to make sure the venture you are running has resources and fulfills the business’s demand. 

Running a small business is a very demanding job, and an entrepreneur is responsible for handling the etiquettes of business from planning to execution to creating opportunities and ensuring success. These are the duties that an entrepreneur needs to do for their business.

Qualities Of An Ideal Entrepreneur


1. Inventiveness

The small business entrepreneur needs to create innovative ideas, especially for their marketing, as they don’t always have enough budgets. Inventive ideas like video marketing and creating video content with creativity are something that quality entrepreneurs can generate. 

Every small business has unique marketing needs, and referring to the source from Elluminati Inc on how to create innovative videos for small businesses, one can know the kind of innovative idea that entrepreneurs need to generate. 

2. Passion

Passion forces you to become an entrepreneur, but you will lack some passion if others have forced you to be an entrepreneur. Earlier, we discussed that being an entrepreneur is a very demanding job. If you have passion for your small business, you will start fulfilling the demand without getting tired or exhausted because it is your passion. Hence, this is the reason this quality is required to be a successful entrepreneur. 

3. Self-Motivated

Self-motivation is an essential quality that an entrepreneur should have these days because there will be times when you need the motivation to continue and move forward. Business can have ups and downs, and entrepreneurs can have self-motivation and move ahead rather than get demotivated, which can end up losing interest. The biggest source of motivation is inside you, and hence, you need to find it for being self-motivated. 

4. Persistence

The entrepreneur’s quality to persist in the worst of situations and move forward is always tested when running a small business. The complexity in business is very common, and there will be times when you lack resources and are not able to find the resources to fill the gap. There can be a lack of revenues, and you don’t know how to find capital. The increase in the composition is also one of the factors where persistence is important. 

5. Adaptability

Adaptability is the quality that all of us require universally because change is constant, and you need to adapt to the change as time moves forward. The same philosophy goes for entrepreneurs running their ventures. As all the controlling factors are not in our hands, there are dependencies on the exterior market conditions for the small businesses. 

The market dynamics keep on fluctuating, and an entrepreneur with the quality to be adaptable will always find a way to succeed in the fluctuating market. 

6. Decision-Making

Decision-making is a skill that is very important because, as an entrepreneur, there will be stages when you need to make decisions. Those are important decisions because the entire business model is dependent on these decisions. 

Whether it is a decision for technology adoption or preparing the business plan, or introducing new products, these are the decisions that need to be taken. Also, there are many more situations where an entrepreneur needs to know how to take the right actions by proper decision making.

7. Social Skills

Social skills are something that will help you to be one of the active players in the market. Remaining behind closed doors never helps any entrepreneur, and you cannot get that reputation and recognition in the market. Social skills will allow you to share your knowledge and can make strong connections in the business market. 

The helping hand nature of an entrepreneur will always create a good impression. Entrepreneurs that are always keen on sharing knowledge with aspiring entrepreneurs and guiding them have good social recognition. Hence, social skills are very important these days for creating a good impression and reputation for an entrepreneur. 

Key Intakes On Being An Entrepreneur


Entrepreneurship is something that most people feel is a cakewalk, but it is not true. The above qualities you have gone through might have given you the idea how demanding and dynamic the entrepreneurship career is. If you go through all the qualities of an ideal entrepreneur, you will get one thing in common: growth. 

The entrepreneurs that keep growing and hustling will never fail. Some of the qualities like punctuality and resilience are also very important, and that is something entrepreneurs always have. The qualities mentioned herewith are very important for small business entrepreneurs.

Final Words On Being A High Quality Entrepreneur

Entrepreneurs are the ones who are always keen on creating new opportunities, and to create those opportunities, they must have some qualities and skills to hustle. More importantly, they do not need to care about themselves only, and as an entrepreneur, many people will depend on you, and you need to take care of them. 

An entrepreneur needs to be active and understanding in all aspects viz. socially, professionally, emotionally, personally. Hence, maintaining a healthy balance in all aspects requires good qualities in an entrepreneur. Small business entrepreneurs need to be constantly active and must have a growing and competitive attitude. Thus, adapt and improve to grow further and scale your business to newer heights.

Author bio

Deep Moteria 

Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.

Create An Action Plan With Action Planning Templates

Create an Action Plan

When it comes to tracking and realizing your goals efficiently, a well-designed action plan will help to do that. Be it a career, business, or personal goal, you can implement an action plan to create a clear path to success. The degree of detail required in action planning can vary depending on the number of resources you have at your disposal and the complexity of the project or goal in question.

In this article, we will discuss action plans, what action planning is, why it’s essential, and how to create an effective action plan to help you achieve your goals efficiently and successfully. As a bonus, an action planning template is at the end of this article to help you attain your goals with greater precision and efficiency.

What is an action plan?

An action plan is basically a document that lays out the tasks that need to be accomplished to attain your goal. Action planning breaks down the process into actionable assignments based on a feasible timeline. A good action plan will clearly outline the necessary steps needed to achieve your goal(s) and help you attain your set target efficiently by assigning a timeframe—a beginning and end date—to every step in the process. The action planning process may go differently depending on your needs, and you can follow the action planning template at the end of this article to help you attain your goals efficiently.

Why is action planning important?


An action plan is applicable in various scenarios, ranging from individual to organizational scales, from employees who desire to enhance their work performance to project managers designating tasks to team members. Action planning can help you identify a clear path to move toward your goal and confidently align associated tasks in the proper order to help you achieve your goal most efficiently.

In the case of an organizational setup, when a project is relatively small and short-term, for example, designing, printing, and distributing a leaflet, you may not find it reasonable to develop an action plan, as that’d prove unnecessary and unbeneficial.  This is particularly true when few people are involved, and what has to be done and the steps to achieve the action are clear. Repetitive tasks, that is, tasks that are done repeatedly, do not require action planning. For medium-sized projects, such as organizing a conference, action planning can be very beneficial. An action plan is essential for larger-scale projects or programs, such as opening a new branch for your company.

The number of advantages of action planning is numerous, and here are a few specific benefits.

An action plan gives the opportunity for reflection

Before engaging in a task or activity, it is helpful to think about what has happened before, what actions were taken that brought about success or partial success, and what actions have not helped. Such reflection is essential for making successful decisions on what course of action to take, and action planning allows such reflective questions to be asked and answered.

It brings people together

Action planning can bring together experts in a particular field, people who are knowledgeable in the area of work concerned, individuals who are experiencing a similar problem and will stand to benefit from the change (beneficiaries), and individuals who can contribute to the project (resources). In many cases, an individual may fit into more than one of these roles.

It clarifies the objective

We often assume that if a group of people comes together to create an action plan, they will, of course, have the same objective, but that is not always the case. A business starter conference, for example, may host people who are interested in starting a consultancy business, an online business venture, or merely just expanding the customer base for an already existing business. The emphasis of a particular project changes depending on the objective, and action planning clarifies precisely what change is required by clarifying the objectives.

It builds consensus

As we’ve earlier seen with a consensus in the objectives, consensus on priorities can also be achieved through action planning. Everyone involved in an action plan can contribute their ideas and gradually steer towards the most critical actions through discussion, negotiation, and compromise.

It creates ownership and accountability.

When people create an action plan, they are more likely to contribute realistic suggestions that are often connected to things they have some degree of influence over. The involvement process of action planning instills in participants a sense of individual and collective ownership for the action plan. This sort of ownership feeling allows for tasks to be allocated to different people, creating accountability. Individuals assigned tasks know they are responsible for them and need to report progress on those tasks at agreed time intervals.

It clarifies timescales

The process of creating action planning involves setting out all the tasks that need to be done to achieve a set objective and making decisions about how much resource is available for each specified task. Such assessments allow for a realistic estimate of how long the overall action plan will take. Every action should have an exact completion date in an action plan, which helps clarify the timescales for projects.

They identify measures of success.

Measurement standards for success are like steppingstones towards a larger objective. Such measuring standards provide a way of assessing progress towards that goal. For example, suppose an objective is to expand the customer base for a business owner. In that case, there may be many steps towards that goal, including creating more awareness of the product through tv ads, social media ads, requesting referrals from customers, etc. Each of these steps can be measured to ensure they contribute towards realizing the aims and larger objective of the business. Action plans help identify such measures of success and highlight them for a more straightforward assessment of progress.

Who Needs an Action Plan?


Action plans are an excellent tool for attaining objectives and can apply in various situations, being employed by different parties in an organization. Business owners and managers can create action plans for their teams to expressly lay out tangible steps necessary to achieve long-term or short-term goals. Even individuals can make use of action planning for themselves to achieve their individual goals. In short, in any situation where there is a goal or strategy, but there isn’t a laid down road map for its accomplishment, creating an action plan will be helpful.

When to Create an Action Plan?

Having explored what action planning is and why it is essential to develop an action plan, we must answer the agelong question many people ask: what is the best time to create an action plan for the business owner?

Generally, the ideal time for creating an action plan will be at the start of the business when it’s at its baby stage. That could be between 0-6 months after starting the business to make the most out of action planning. This is because you need to ascertain your objectives, mission, vision, and the strategies you want to employ for the company before you begin developing an action plan.

So, action planning will be most useful when you do it when you have enough information to be sure it works. By doing so, you’ll be able to achieve a proper blueprint, which is key to the success of your business.

On the flip side, there is one thing you always need to remember about action planning: an action plan is always just a work in progress, and you can and should always be able to make some changes in the action plan when the need arises. As the times change, there may be some company objectives and policies which may follow suit. Such changes may warrant some alterations to your action plans, and it is essential you keep your action plans flexible to be able to effect such changes when the need arises. If you keep this in mind when taking on the action planning process, you’ll be sure to create a great action plan that’ll near guarantee success for you.

The Criteria for Good Action Planning

When it comes to action planning, you should cross-reference your action plan against several criteria to ensure it meets up. Essentially, you should ask, is the action plan:

Complete? Does it detail all the action steps or changes to be sought in all relevant parts of the business (e.g., sales wing, marketing, accounting, etc.)?

Clear? Is it clearly apparent who will do what by when?

Current? Does the action plan sit well within the current work? Does it anticipate newly emerging opportunities and hindrances?

How to Write an Action Plan in 5 Steps

The action planning process can seem challenging, but it’s worth the work up front to keep you and your business focused on achieving set goals. An action plan uses a simple framework to help give you clarity. While action plans may differ in tasks and timelines, they often generally conform to the same structure and usually include similar types of information.

Here’s a five-step plan you can follow to help you create an action plan.

  • Set SMART goals.
  • Create a list of actions.
  • Set a timeline.
  • Designate resources.
  • Monitor the progress.
  1. Set SMART goals

Before you write your action plan, be sure to ensure your goal conforms to the SMART model. Your goals should be:

Specific: For an effective action plan, your goal should be clearly defined with little to no ambiguity. For example, if you aim at increasing sales of your product, then, instead of saying you want to increase sales, you could instead set a particular target you desire to attain, such as increasing sales by 20%. That makes the goal very specific and clear in understanding.

Measurable: Measurability of your goal is the quality that seeks to quantify the degree of success of achievement of that goal. Make sure your goal can be measured. For example, if your goal is to generate more sales for your business, try to create weekly or monthly sales reports to track the number of product sales achieved to measure your progress.

Attainable: For action planning, the set goal should be within reach of realization. While it is good to set high goals to challenge yourself, you must ensure they are attainable, as they’ll help you achieve your desired progress.

Relevant: One crucial quality of your action plan goal is relevant to your abilities, needs, and interests. For example, if you aim to increase advertising revenue by 25%, setting a goal to expand to a new business site or opening new work offices for the business may not be relevant to your goal. You must ensure actionable steps bring you closer towards directly achieving your intended goals.

Time-based: For action plans, your goals should have a specific deadline for their attainments, such as increasing your income by 20% over the next six months or one year.

  1. Create a list of actions


Having established a SMART goal for your action plan, the next step in the action planning process is to create a list of tasks you need to complete to reach your goal. This will entail dividing your main goal into smaller attainable objectives. In doing so, you can make the final goal seem less overwhelming and move closer to it in an organized and stepwise manner. Be sure to make actions attainable and related to your goal. If a particular sub-task is too vague or intimidating, you can further divide it into two or three smaller action items that will be more doable.

Let’s take an example. Suppose you want to expand the customer base of your business. You may have to perform several tasks to achieve your goals, such as creating ads for social media users concerning your business, creating tv ads for your business, developing promotions, giveaways, and sales events for your products. The task of creating social media ads may be broken down into smaller and yet actionable steps, like, creating a list of popular social media platforms, choosing suitable plans based on the company’s preferences, assessing the ad plans available for the platforms, and then creating ads for the platform.

When you clearly describe each task in your action plan, you pave the way towards realizing your ultimate goals.

  1. Set a timeline for your action plan

Aside from the timeline you set for your primary goals, it will help to establish a timeframe for accomplishing each task in the process. You must create a timeline you can reasonably follow to ensure that you maintain consistent progress towards your goal. Be sure to assess the requirements and consider the amount of time you’ll need to complete each item on your list and appropriate the timeframes accordingly.

For example, suppose you want to increase traffic to your business website by 75% in one year’s time through social media and search engine optimization. In that case, you’ll need a timeframe for achieving your desired results for each of the tasks, such as steadily increasing your social media following by 30% in three months and optimizing the first page for a web search of specific keywords in six months.

  1. Designate resources to implement your action plan

If you are dealing with a large-scale project, you’re most likely dealing with several assigned tasks. To ensure the success of your action plan, you should assess the skills and abilities of your team to determine who will be best suited and qualified to perform each task. Then, designate who WILL be in charge of the objective and the resources needed to complete the task, resources like money, equipment, and personnel.

For example, suppose you’re managing a marketing campaign for a company. In that case, you will need to find out which staff members are most vital in planning, content production, social media marketing, and SEO. It is also vital you have the applications and tools for content production, graphic design, and marketing analytics.

  1. Monitor the progress of your action plan

In this last step of action planning, you should describe how you will ensure each task in your action plan is completed on time. To achieve this, you could use tools such as using internal reporting or holding regular meetings. By doing so, you will be regularly apprised of the progress you are making towards your goal. Be sure to specify the measures explicitly you will be used to monitor the plan’s progress. This could include milestones like the number of tasks completed and quantitative measures like sales or market share.

For example, let’s suppose you want your customer service department to be able to process 1,000 inquiries per day by the end of the year, and you need at least ten customer representatives to achieve your goal. You can easily deduce how close you are to your final goal by simply taking stock of how many inquiries you can handle and how many customer service representatives you have by the half-year mark.

With these steps, you can be sure to realize a full-proof action plan that’ll yield the results you intend.

Action Planning Template

team meeting

A quick way around developing an action plan is by using action planning templates to create your action plan. Here is an effective template you can use for a wide range of goal-setting situations:



Action Plan:

  • Actions (Necessary steps you plan to take to achieve your goals)
  • Persons in charge (staff members to handle each step)
  • Timeline (deadline for each step)
  • Resources (assets to be allocated for each step)
  • Potential barriers (factors with the potential to hinder the realization of each step)
  • Outcomes (desired result for each step)

Tracking and Evaluation Process:

Action plan example

Here is an example of an action plan for an apparel retailer:

Problem: Slow profit increments due to poor customer service.

Goal: Increase profits by 50% within two years.

Our Two-Year Goal (Tip: Here are SMART goals outlined)

We expect our apparel retail business to increase profitability by 40% as we implement this action plan to improve customer service and increase staffing over the next two years.

Current business state: Yearly profit of $100,000, three employees and a lot of customer complaints

Our business in six months: All employees will be trained in customer service, and profit will expectedly increase by 10%

Our business in 12 months: Annual profit of $150,000, six employees, no job vacancies, and robust customer service

Our business in two years: In league with the top 20% of apparel retailers in the state.

Action Plan to Achieve Our Goal

Task 1 – Training

Action: All employees will take on customer service training.

Completion date: _____________

Person responsible: Sales manager

Task 2. Recruitment

Action: Identify skill sets needed from new employees and correspond with the recruitment agency to hire the needed talent.

Completion date: September 20_____

Person responsible: Sales manager

Task 3. Improve customer service

Action: Update our website and keep it current.

Completion date: Starts in November 20___ and remains ongoing

Person responsible: IT manager

Task 4. Generate more sales

Plan A

Action: Meet with the top 25% of customers and develop strategies to generate more sales.

Completion date: January 20___

Person responsible: Customer sales manager

Plan B

Action: Develop products and services brochure.

Completion date: May 20____

Person responsible: Marketing manager

Task 5. Increase cash flow and reduce costs

Action: Introduce a more convenient customer payment plan.

Completion date: January 20___

Person responsible: Finance manager

Task 6. Expand customer base

Plan A

Action: Look for local and regional selling events and participate in relevant events.

Completion date: June 20___

Person responsible: Sales manager

Plan B

Action: Review our competitors’ offers and capitalize on shortcomings in their offers.

Completion date: October 20___

Person responsible: Sales manager

Evidence of success: Annual profit of $225,000

Tracking and evaluation process:

  • Assessing profitability,
  • Staff size
  • Number of customer complaints.

 Ten Characteristics of a Good Action Plan

torn paper

Even though there isn’t one particular framework of how a good action plan should look, which can vary based on the scale and complexity of the goals in view, here are some general characteristics of good action planning.

  • The action plan reveals a single, clearly defined objective.
  • The action plan timescales are realistic.
  • The action plan is informed by the past but focuses on the future.
  • The plan considers external factors and constraints.
  • The plan is sufficiently detailed for its purpose.
  • The plan doesn’t include any unnecessary tasks in the achievement of the objective.
  • The tasks in the plan all contribute to the same objective.
  • Responsibility for who does what action is unambiguous.
  • The measures in the plan are clearly aligned to success.
  • The plan is revisited and updated at necessary intervals.

So there you have it. With these tips, you’ll be well on your way to developing a great action plan.

Do you need help taking action on all this information? Then book a free call with one of our small business coaches today. Click here to schedule a business breakthrough session now.

Inspirational Quotes for Growth Mindset

What are Quotes for Growth Mindset?

Quotes about growth mindset

Inspirational Quotes for Growth Mindset are words of wisdom that will motivate you and keep you moving forward when times get tough. Quotes for a growth mindset can be extremely powerful, so it is important to use them wisely. These quotes about growth mindset can help build the self-confidence we need to take on our day with a happy and positive attitude! In times of doubt, you need to remember the words of a growth mindset.

Are Quotes for Growth Mindset Always Positive?

Inspirational quotes about growth mindset can be negative or positive, depending on what type of mindset you are trying to cultivate.

For example, if your goal is to find more happiness in life and be less stressed, then quotes for growth mindsets can be positive and negative words of wisdom! When people think about a motivational or inspirational quote, they usually assume it will not have any negativity. You might want to try using some negative thoughts when looking at the world from someone else’s point of view, though- this could help make you feel better afterward by finding something humorous in their struggles.

The best way to start building up your mindset is by reading these quotes about growth mindset each morning! These quotations may seem small, but over time they add up and become powerful reminders of how our thinking affects our lives. If we maintain a growth mindset, we can be happier and more successful in our work.

Can Quotes for Growth Mindset Make One Successful?

In order to succeed in life, you need the thoughts and mindset that will keep pushing you forward. The power of your mind has been well documented- what we think about becomes a reality! Your attitude affects everything around you, including those around us who are a part of your world! A growth mindset creates happiness because it helps us see how small setbacks or mistakes don’t define us as people. We have all made mistakes, but this doesn’t mean that they should stop us from trying again tomorrow- another chance awaits when one door closes! Even if we fail, we can take what we have learned from the experience and try again differently.

Inspirational Quotes for Growth Mindset for Business


Quotes about growth mindsets can be used to help motivate your employees and encourage them to try new things. Whether it is a new product or just trying out some new marketing tactics, these quotes about growth mindset will remind them that there are no mistakes- only valuable lessons.

If you want to see success in the workplace, then make sure each of your team members has this type of mindset! These quotes should also inspire people who work at home because they don’t get the opportunity to interact with their peers every day.

Quotes for Growth Mindset can also be used to inspire people who are looking for direction in their life. If you need a little extra boost, then these quotes will keep you motivated and ready to take on anything that comes your way! They may seem small, but they all have the power of changing someone’s perspective! You might even find some beautiful words here that change how you feel about yourself or others around you.

Don’t forget- growth mindsets come from our thoughts, so it is up to us whether we want them or not. Choose wisely because what starts inside ends outside too!

As an entrepreneur, I understand the importance of having a positive outlook on work no matter what obstacles get thrown at me. It doesn’t matter if I have a tough day or even the next morning.

Morning is when we think and make our decisions for the rest of the day- so making sure your thoughts are positive will help you to be more productive in all aspects! This includes work and family life too, because negativity can spread quickly between people who live together.

Using Quotes for Growth Mindset Wisely

It is important to use quotes about growth mindset wisely. These inspirational quotes can help build the self-confidence we need in order to take on our day with a happy and positive attitude! In times of doubt, you need to remember the words of a growth mindset: “Yesterday’s done – tomorrow does not exist yet. What’s in between is ours to fill.”

Try writing quotes about growth mindset down every day and see how it affects your life! You may even find some words that help you get through the tough times or when trying to stay motivated on those days where nothing seems worth doing.

In order to succeed, we need the thoughts and mindset which will keep pushing us forward. Daily usage of quotes about growth mindset can help shape our life by inspiring us to keep trying no matter what comes our way. The power of our minds has been well documented – what we think about becomes a reality! Our attitudes affect everything around us, including those who are part of our world!

What Is A Growth Mindset?

A growth mindset is a belief that you can always learn new things and improve your current skills. It’s a mentality of continuous improvement, which not only leads to success but also breeds happiness. You are better than yesterday because you learned something today!

Your mind is a powerful thing. In order to succeed in life, you need the thoughts and mindset that will keep pushing you forward. In other to achieve this, we must get used to various quotes about growth mindset.

Why Do We Need to Develop Growth Mindset?

Successful people are successful because they have a growth mindset, and it is not luck that made them so. But what if you don’t think you can grow? It’s simple, just believe in yourself! Believe that there is something about yourself worth growing into. Belief leads to motivation which then turns into determination, eventually leading to success.

The best way to develop a growth mindset is by surrounding yourself with like-minded people and read quotes about growth mindset from time to time!

Do you want new ideas for your business? Seek out someone who has achieved that goal and have them share their wisdom! Reading quotes about growth mindset from your favorite mentors can go a long way in this case. Change the environment in which you are currently operating, and surround yourself with those who will push you forward. And if all else fails, remember that you are never done learning. You can always improve and grow!

How to develop a growth mindset for your business?

In business, there is always room for improvement. Grow your business by taking on new challenges and learning to love the process of growth that happens in between those challenges.

How can you develop a growth mindset?

Inspirational-Quotes for growth mindset

– Take ownership: You’re responsible for what you think, say, do, or feel. There’s no one else who will take responsibility for you.

– Take responsibility: You are the only one who is responsible for your thoughts, feelings, and actions.

– Be open to change: Don’t be afraid of it; embrace it!

– Embrace failure as a necessary part of growth: Failure has been given such a negative connotation in society that we have become fearful of it. But failure is a necessary part of the process for growth and will help you to reflect on what went wrong in order to learn from your mistakes. Even your favorite mentors with different quotes about growth mindset all over the place have experienced failure at some point in their lives.

– Embrace uncertainty: Uncertainty can be exciting! There are so many possibilities waiting just around the corner that we often forget how amazing life really is when we’re afraid of what might happen next.

– Congratulate yourself: It’s important to give ourselves the credit we deserve for everything we do and how far we’ve come. Acknowledge your successes, no matter how small they may seem!

“Great leaders are not always in front, they also know who to follow.”
Matthew McConaughey, Greenlights

Top Inspirational Quotes for Growth Mindset and Their Meaning

It’s time for your success story! Here are the top quotes about growth mindset from all sorts of people and their inspirational meanings:

 “Keep your face always toward the sunshine—and shadows will fall behind you.”  Walt Whitman

Meaning: This quote about growth mindset means that you should always be hopeful and optimistic. In the end, positive things will come to you.

“Believe in yourself and all that you are. Know that there is something inside of you that is greater than any obstacle.”  Christian D. Larson

Meaning: This means that we should always believe in ourselves because when people have a strong belief system, they can move mountains.

 “I’ve learned that it’s not about the number of times you get knocked down. It’s about how many times you stand up.”  Vince Lombardi

Meaning: The quotes for growth mindset mean, if we are persistent and keep standing back up after a failure or setback, we will eventually succeed at whatever goal we’re trying to achieve. If we give up, it’s never going to happen.

 “If you want something new, you need to stop doing something old.” – Unknown Author

Meaning: This means that for change to occur, we have to start with ourselves and the things happening within our lives. If we don’t make changes on an individual level, we will never see global changes.

 “The mind is everything. What you think, you become.” – Buddha

Meaning: This is one of the quotes about growth mindset that means the more positive thoughts and beliefs we have about ourselves, the better person we can be in this world! We are in control of our own destinies as long as we work to stay positive.

 “It’s not a matter of how hard you hit, it’s about how much you can get away with and still come back for more.” – Mike Tyson

Meaning: This quote means that we must be careful to avoid getting in over our heads because then there will be nothing left to give. We should commit wholeheartedly to the task at hand.

 “If you’re not willing to risk anything, then you can’t expect anything.” – Unknown Author

Meaning: This means that for something good to happen, we must take a chance and believe it will come to fruition. We should start with ourselves first by taking risks before asking others around us to do the same.

 “If you want to go fast, go alone; if you want to go far, go together.” – African Proverb

Meaning: This means that when we go at things alone, it’s difficult to stay motivated. The power of community and support will help us succeed in the long term because they encourage growth mindset thinking.

 “I ain’t got no worries; I’m just livin’ life.” – Jules Winnfield (Pulp Fiction)

Meaning: This quote means that we should be thankful for everything we have and not worry about anything! We can live every day like it’s our last one on Earth.

 “A winner never quits; a loser never wins.” – Unknown Author

Meaning: This quote tells us that winners keep going until they reach their goal, even if this takes years of hard work. Losers quit and give up, which means that they will never be successful in life because winners are not made overnight; they’re forged through hard work! This is one of the most powerful quotes about growth mindset that can keep you going until you reach your goals.

 “It is not so much our abilities that show what we are, as it is the choices we make with those abilities.” – J.K Rowling

Meaning: This inspirational quote means that often people may think they’re incapable of achieving something because, in reality, they only choose to do things that they find easy or comfortable, but without a challenge, then nobody will grow and learn. Growth mindset thinking tells us that if you want to be at your best, you need to push yourself outside your comfort zone and step out into uncharted territory where anything can happen! We all wear masks for one reason or another. This is among the best quotes about growth mindset.

 ”The first rule about making an impact is caring more than anyone else.” – Unknown Author

Meaning: This quote means that if you don’t care about the people around you, then they won’t care either. The idea here is to give more than what’s expected of us to make a difference for the world. Still, we need to be mindful and show our true selves because it’s better when somebody can relate or connect with your journey instead of feeling like an outsider looking on from afar.

 “It takes hard work not only to create something good out of yourself, but also to recognize how far you have gone.” – Andy Warhol

Meaning: As one of the best inspirational quotes about growth mindset, this tells us that growth mindset thinking requires effort every day, which might be exhausting at times; however, without putting forth some energy towards self-improvement, there won’t be any progress. It’s important to remember that when we put in the hard work, it’ll pay off down the line with success and personal growth!

 “The most important thing is not what you achieve but who you become.” – Unknown Author

Meaning: This quote means that although it feels good to accomplish something like a high-paying job or a promotion at our company, these things don’t make us happy on an intrinsic level. This is one of the quotes about growth mindset that teaches about finding happiness from within ourselves so we can keep looking forward towards new goals instead of dwelling too long on past achievements, which would cause stagnation. The idea here is for us as individuals and also society as a whole because without hope, then everything may crumble around us. Think about the individuals who are feeling stuck in their lives and how they may need your help to make a change.

 “If you’re not willing to be uncomfortable, then you’ll never grow.” – Unknown Author

Meaning: This is one of my favorite inspirational quotes for growth mindset: without being pushed outside of our comfort zone into uncharted territory where anything can happen; we will remain the same person for life. Growth mindset thinking is scary because it requires so much energy. Still, there’s always going to be someone more experienced or knowledgeable than ourselves, which is why it’s important for us and others around us to continue pushing forward until we find what works best for us! We must also remember that challenging oneself isn’t easy at first when all we have known was to do what was comfortable and easy. But with time, we will be able to see that it is worth the work because growth mindset thinking leads us towards happiness instead of stagnation or despair.

 “It’s never too late to be what you might have been.” – George Eliot

Meaning: This quote reminds me of my father, who would always tell me not to give up no matter how hard life got for him; he insisted I push through hardship so I could learn from it to become even stronger than before. It’s important for all of us as individuals and society as a whole to take care of ourselves first because without taking time out of our day towards self-improvement then we will never be able to help others around us find happiness either. We need a growth mindset thinking both on an individual level and as a society because without it; then everything may fall apart.

 “It’s not about being the best; it’s about becoming your personal best.” – Unknown Author

Meaning: This quote means that we need to always remember how our past experiences have sculpted us into who we are today and why it is so important for us (as individuals) as well as society, to continue striving towards improvement because without this mindset then there will be stagnation at some point which could lead to a demise of all of humanity in general. And while no one can predict what might happen next or know where they’re going on their journey, when people start accepting themselves the way they are instead of trying to compete with others around them like an endless game of cat and mouse, then growth will occur.


Quotes for growth mindset

In a nutshell, a growth mindset is crucial for all of us to have as individuals and society because without it; then we will never be able to better ourselves or help others. Without the mindset of continuous self-improvement, then stagnation will occur, and at some point, this could lead to a downfall for all of humanity.

With the right mindset, anyone can achieve their goals and live out the purpose they were destined for. So, as we embark on our journey in life, let’s not be afraid to talk about how difficult it might get and that sometimes the best way to achieve something is by changing who we are. We must always remember that we can achieve anything with the right mindset and a little hard work. This is the major purpose of inspirational quotes about growth mindset.

All the quotes for growth mindset are to inspire you on your journey and remind us of the importance of a growth mindset. This topic is very close to my heart because growing up; my parents always told me never to give up no matter how hard life got. They insisted on pushing through hardships for the sake of learning from them and becoming even stronger than before. It’s important for all of us as individuals and society as a whole, to take care of ourselves first so we can help others around us find happiness either; we need growth mindset thinking both on an individual level and as a society, or everything may fall apart at some point in time without it.

I wanted to share these inspirational quotes about growth mindset with you because I feel like it’s important, we don’t forget the importance of growth mindset, and that is why I wrote this article in order to remind us all how life-changing it can be when people start accepting themselves instead of trying to compete against others everywhere. As individuals or societies, we need more growth mindset thinking, and quotes about growth mindset can help us achieve that. Without a growth mindset, things may not look good down the line.

Small Business Locations: 7 Questions to Ask

You’ve made your business idea a reality and now you’re ready to set up shop, and choose small business locations. For many businesses, location can make or break your business’ success. It determines how many customers will enter your store, have a pleasant experience, and ultimately keep coming back to spend money. It’s important to know that not only is your choice in the building itself influential, but also the neighborhood and city surrounding it. To prevent choosing the wrong place to plant roots for your precious business, think about all of these factors.

1. Is this area in good economic health?

When a city is in an ideal economic state, it’s likely a good place to run a business. When there are ample job opportunities in the area, available homes on the market are getting snatched up quickly, and consumers are spending money, your business has a better chance of financial success. The amount of businesses operating in the area is also a good indication of economic potential.


2. What are the location’s demographics in terms of small business locations?

Think about the product or service you’re offering and your target market. Are you marketing to middle-aged parents? Or are you targeting the single millennial crowd? If you’re trying to attract parents, you’ll want to choose a location with a high percentage of families. For a single millennial population, you might look toward a city with predominantly young, single professionals. You’ll also want to consider demographics when hiring your ideal employees.

3. Can you afford this location?

It’s crucial that you determine whether or not you can afford the costs of operating your business before choosing a permanent location. Aside from the cost of living in a given area, the building or storefront itself will have its own operating costs. These range from rent to utilities to property taxes and more. Your ability to afford the location will directly affect the prices of your products or service, impacting whether or not customers will be able to afford to shop here.

4. Are there zoning requirements and ordinances to be aware of regarding small business locations?

Zoning requirements limit the number or types of businesses that are allowed to operate within a specific area. In other words, some properties will not permit you to run a business from them because they’re in a residential zone rather than a commercial one. On top of that, there are many regulations that small business owners need to abide by in order to operate legally. Check in with the local government and neighboring businesses as well to cover all of your bases.

5. What are the nearby businesses?

On one hand, neighboring businesses can bring the right customer into your store. For example, if your business sells apparel for babies and toddlers, having a daycare or toy store nearby might bring residual traffic past your store. On the other hand, adjacent businesses can be an obstacle. If they’re selling a similar product or service, especially at a cheaper price point, your business might be in trouble. Analyze the surrounding area carefully before signing a lease.

6. Is this location accessible?

How easy is it to drive to your store? Is there a direct path from a main road? Is there heavy traffic in the area? Is the parking lot easy to park in? All of these questions are important to ask when defining your store’s accessibility. In addition to making sure the location is accessible, make sure it’s easy to find as well. Signs should be well lit and visible from the main road, free of obstructions. Clean up landscaping and remove any obstacles to make the experience convenient for customers.


7. Is this a safe area for small business locations?

You likely don’t want to take up permanent residence in an area with frequent thefts or any other crimes. Functionally and aesthetically, it may be the perfect building to market your offerings, but an area prone to vandalism or theft could cost you a lot of money down the road. Find out if there is a security system established for the building or if the building has a designated team to protect the building.

Your success as a small business owner hinges on the location you choose. For the best chances of drawing in your target audience and making a profit, take every small detail into consideration to find the perfect location for your small business.

All You Need to Know About Leadership Coaching

leadership coaching

What is Leadership Coaching

Leadership coaching is a communication style that focuses on helping leaders to develop their personal and professional skills and abilities. It provides people with the knowledge, tools, and techniques they need to create a powerful vision for themselves and their organization, make decisions that will help them achieve this vision, motivate others, maximize their potential, and improve relations with co-workers and clients/customers.

This is based on the premise that if leaders have enough knowledge, skill and confidence, they will always make good decisions for their organization. It aims to provide them with the tools necessary to achieve this.

Leadership coaching can help manage one’s emotions and time and eliminate fears that interfere with decision-making abilities and effective performance at work.

The goal of leadership coaching is not to transform a leader into an expert or give them all the answers, but rather to equip them with skills such as self-knowledge, self-development, leadership technique etc., so that they may become more successful personally and professionally. The facilitator helps the client by providing them with the necessary information and tools that will help them make better decisions.

Leadership coaching can be done in an individual setting or a group situation, depending on the number of people who require guidance. One-on-one leadership coaching styles are generally best for beginners, while advanced learners may prefer group workshops to share their experiences with others. The facilitator should have enough knowledge about each participant to advise them better accordingly.

Participants should understand that this form of counseling requires time and commitment from all parties involved. It is meant to bring lasting results rather than short term fixes or quick solutions. However, suppose participants feel that they are not benefiting from it even after consistent effort. In that case, it may be advisable for them to move on to other leadership coaching styles or counseling.

 The roles of leadership coaching

Leadership coaching is meant to help individuals develop and improve their professional skills, thereby allowing them to fulfill their potential as leaders. This, in turn, contributes to organizational success, stability and growth.

Coaches are well placed to support the leadership of an organization since they do not have vested interests (they do not report directly to the top management) or other conflicting duties that may interfere with their advice. This means that coaches can be more objective when it comes to making decisions on what is best for the company rather than just parroting instructions from superiors.

Leadership coaching process

The process of training through this method involves identifying those areas most important for ensuring a positive impact on the organization’s performance then trying out new ways of performing. The facilitator will ask questions, give feedback and suggestions for improvement, challenge the participants’ beliefs and assumptions, and help them work through their emotional responses when they face a difficult situation or make mistakes.

Using different leadership coaching styles, coaches focus on helping leaders explore various facets of business practices, including developing and testing alternative approaches to meet performance requirements. In this way, coaching helps people discover creative solutions for dealing with problems that arise in their professional lives.

When selecting potential coaches, one must look for those who understand what leadership really means and how it can be demonstrated within an organization. It is also necessary to ensure that such individuals have had relevant experience in dealing with other leaders to advise the client/s better.

It is advisable that the person who assumes this role (coach) should have good interpersonal skills, have different leadership coaching styles, be able to communicate effectively and possess adequate knowledge of leadership principles. If they are also trained in behavioral analysis/psychology, then it will help them better relate to their participants and provide more constructive feedback.

Benefits of Leadership coaching

Different leadership coaching styles offers great methods for people who want to gain self-awareness and improve their interpersonal skills. It enables an individual to develop the confidence needed for leading others towards achieving organizational goals while at the same time focusing on personal issues that may hinder performance or cause conflicts within the team. It also allows leaders in training to get their feet wet by making mistakes before they are faced with major challenges and have to deal with real-life situations.

The process of leadership coaching involves:

1) identifying those elements most important in ensuring positive outcomes

2) developing new ways of performing

3) challenging existing beliefs and assumptions

4) providing assistance through feedback, suggestions, advice etc., when necessary 5) helping participants work through emotional responses

6.) discovering creative solutions for dealing with problems and

7) providing support in discovering how to balance the various demands that come with leadership responsibilities.

Let’s go into the details one after the other.

 1) Identifying those elements most important in ensuring positive outcomes:

It is important that the leader in training first and foremost identifies what needs to be done so that success can be achieved. This means having a clear picture of what performance might look like, identifying those essential skills that should characterize effective leadership, and taking note of key success factors for the organization. The most significant question an aspiring leader must ask themselves before beginning their journey towards acquiring new skills and traits is: “What are my strengths?” then, “How can I capitalize on them?”. It will also help if they identify their weaknesses or areas in need of improvement; this way, not only do they have a reference point but also targets to work towards achieving.

2) Developing new ways of performing:

Having a clear understanding of the skills and behaviors needed to succeed in your field is an essential step towards helping you develop new techniques. As an aspiring leader, you need not reinvent the wheel to improve; instead, begin by observing people who are already successful leaders in their chosen careers. To do this effectively, reflect on what it was that contributed most to their success. Then try incorporating these leadership skills into your personality so that you learn how they can be applied in real-life situations. This will help you become a more effective leader who can provide guidance to co-workers quickly and efficiently because they are confident that executing tasks using these methods will have positive outcomes for all involved.

 3) Challenging existing beliefs and assumptions:

Aspiring leaders must feel comfortable admitting their weaknesses and understanding that identifying them is not the same as being weak. They should also take the time to understand what it takes to become a better leader to motivate themselves to achieve more. It is important that they are willing and able to do this since taking on the role of leadership requires one to acknowledge their flaws, learn from past mistakes while coming up with new ways of doing things so that results can be achieved faster and better than before.

4) Providing assistance through feedback, suggestions, advice etc.:

This step may need some background information about coaching, so here goes: leadership coaching involves giving useful instruction or criticism concerning a person’s performance or conduct. The process involves helping others to achieve their maximum competence in specific areas. In business, leadership coaching is becoming increasingly common since it helps individuals create a successful career by identifying and working on the skills, they need for them to achieve success with less stress and more enjoyment. Leadership coaching can be done through face-to-face meetings or via phone calls; it may also be part of an organized program such as those provided by management consultants or career counselors.

5) Helping participants work through emotional responses:

Approach leadership coaching from an empathic perspective and encourage the aspiring leader to do the same when dealing with other people’s emotions. One must be aware that everyone has feelings, and sometimes they have strong emotions about certain things that impact their performance, but not everybody is willing to share these feelings with other people. It is the responsibility of aspiring leaders to encourage them to feel free enough to openly discuss their emotional states so that issues can be resolved and prevent conflicts from arising between co-workers.

 6.) Discovering creative solutions for dealing with problems:

It is the responsibility of aspiring leaders to understand that not every problem can be resolved by a straightforward solution; there are different leadership coaching styles and sometimes, creative approaches are necessary. To help people solve problems, they must be willing and able to come up with innovative ideas that will work for everyone involved. By encouraging and supporting people in this way, aspiring leaders create an environment where solutions can be found quickly because there is no time wasted on trying to find a single solution. Instead, participants will feel motivated to come up with multiple ideas to choose from different options, which seem most effective for solving the problem at hand.

7) Providing support in discovering how to balance the various demands that come with leadership responsibilities:

Without a doubt, the role of a leader comes with many responsibilities, including those that deal with subordinates. It is important for aspiring leaders to understand that they must be able to juggle multiple roles at once without compromising on the quality of their work or limiting their contribution in any way. Leaders should help others identify strategies that make it possible for them to fit all these demands into their daily routines while achieving better results than before.

Leadership coaching enables leaders to:

1.) Learn about their own strengths, weaknesses and preferred styles of performing

2.) Identify those areas which they may want to work on

3.) Practice new ways of getting things done

4.) Discover different approaches or strategies for handling organizational problems

5.) Improve decision-making skills

6.) Develop listening, negotiation and team development skills

7.) Become more objective when it comes to making decisions

8 ) Build strong interpersonal relationships

9 ) Focus on leading others rather than focusing on self

10) Help them find solutions for challenges arising in their professional lives

11) Handle pressure more effectively

12) Enhance one’s level of creativity

13) Open up avenues for continuous learning and

14.) Build a more positive self-image.

  Leadership coaching is also useful in helping individuals to:

1.) Gain insight into communication patterns

2.) Analyze how they interact with others

3.) Identify areas of strengths and weaknesses

4.) Develop skills needed for building strong working relationships

5.) Improve decision-making process

6.) Work through any conflicts that may arise between members of the team

7.) Increase awareness about one’s preferred style of leading

8.) Enhance performance by managing stress effectively

9.) Become more effective listeners

10) Learn strategies for problem-solving,

11.) Communicate complex issues effectively

12) Persevere with challenging tasks without getting overwhelmed or frustrated when faced with problems or obstacles, and

13) Lead others towards achieving desired goals while at the same time being able to cope with any stressful situations that may arise.

Leadership coaching is ideal for business owners who want to improve their leadership skills and learn how they can use them to manage, motivate and inspire others within the organization. It also ensures that effective leaders are in place so that a company’s plans for growth can be achieved. And as more people are motivated at work, productivity levels will increase, which leads to better bottom-line results.

The process of leadership coaching will also help individuals gain self-awareness, develop interpersonal skills and become more creative, thus enabling them to respond effectively when faced with challenges or obstacles along the way such as downsizing, poor sales figures etc.

leadership coaching

The effectiveness of the leadership coaching process depends on:

1.) The skills and techniques used by the coach who is also expected to maintain a professional relationship with their clients.

2.) Whether or not there are good rapport, open communication channels and trust between the coach and coachee.

3.) The maturity level of the individual and

4) The degree to which he is willing to make positive changes for him to achieve success.

Leadership coaching can bring about positive changes in the life of an individual. Great leadership coaching styles can empower leaders to find solutions to challenging problems and develop new leadership skills, thus enabling them to become more effective at work and achieve their desired goals.

Leadership coaching for small business owners

Using the coaching process, small business owners can feel more confident about their abilities to lead and motivate others. Using different leadership coaching styles, they can also negotiate difficult tasks effectively and successfully persevere with challenges that they encounter along the way. This gives them greater control over stress levels by helping them achieve balance in life.

 How small business owners benefit from leadership coaching

1.) Improved self-image: Leadership coaching helps build a stronger sense of inner confidence among leaders. It ensures effective communication between employees, which in turn contributes towards strengthening group ties, thus concentrating on what is good for the company’s growth rather than internal conflicts and competition at work.

2.) Better decision-making ability: As a result of leadership coaching, small business owners make better decisions using facts and general knowledge rather than relying on personal feelings.

3.) Improved leadership coaching style: A leadership coaching session that helps small business owners to become assertive, more self-confident and competent leaders. They are also able to develop stronger interpersonal skills, which means they learn how to communicate effectively with others, thus enhancing the relationship between them and their overall level of productivity.

4.) Motivate employees: Through effective communication, individuals will find it easier to motivate and inspire their staff members at work. He can delegate responsibilities so that tasks can be performed without delays.

5.) Increased motivation levels: By developing a trusting relationship with employees, a leader motivates them by encouraging and supporting their efforts towards achieving common goals that align with the requirements of the business.

6.) Employee retention: Leaders who are open to receiving feedback from their staff learn how to improve their performance levels as well as develop new skills that result in increased productivity and an overall sense of solidarity among workers, which guarantees a harmonious work environment that encourages growth, success and creativity within each individual while working towards achieving organizational goals.

7.) Employment opportunities: Small business owners find it easier to attract potential employees because they earn a good reputation for being fair leaders with high standards who set the tone for everyone’s professional objectives.

leadership coaching

What are the leadership coaching styles?

There are a number of different leadership coaching styles that can be used depending on your needs. While leadership coaching styles may vary, there are some common objectives that can be identified:

1.) Collaborative: This involves the coach working with you to find solutions and enhance your performance at work and in other areas, for example, raising children, etc. It is one of the best leadership coaching styles.

2.) Action-based: The focus here is on taking meaningful action when you feel stuck or unprepared.

3.) Gestalt: This is one of the leadership coaching styles that is effective when you feel overwhelmed by your emotions. It focuses on exploring your feelings and the origin of what caused them so that you can develop new perspectives while letting go of old ones which are no longer beneficial to you.

4.) Experiential: This is on the leadership coaching styles that encourages experimentation, taking risks and challenging yourself to go beyond your comfort zone.

5.) Co-active: This methodology uses various communication styles that enable you to elicit responses from the other person. It also encourages group discussions in order to meet your goals.

6.) Thematic Spiral: In this leadership coaching styles, you will be guided through a process that allows you to explore many different themes at once so that you can get to the heart of an issue more quickly while helping you to find solutions.

7.) Learning Styles: This involves exploring how effective leaders learn new skills and strategies. You are encouraged to take responsibility for your own learning and determine what kind of leadership behavior is most likely to help employees succeed towards achieving organizational goals.

leadership coaching

What makes a good leadership coach?

A good leadership coach is someone who:

  1. a) has experience in dealing with problems and resolving difficulties that people face on the job or in their personal lives;
  2. b) knows how to get things done through others (for example, explaining what needs to be accomplished and then getting the individual committed to achieving it);
  3. c) knows something about how people think and work (for example, knowing whether an employee is more creative and spontaneous or more systematic and detail-oriented).

The levels of leadership coaching

According to Haydn Shaw, author of ‘The Seven Levels of Leadership, seven levels of leadership must be mastered before one can be successful and effective as a leader.

Level one: This level involves working with employees to develop new skills and introduce them to the business mission, vision, and values they will use to make decisions at work.

Level two: Once an employee acquires their new skills, it is now time to identify their unique strengths and areas that require improvement; this provides opportunities for each individual to set personal goals that align with the requirements of the organization’s values while encouraging staff members who are excelling in their roles.

Level three: Managers with strong communication skills can inspire confidence among team members by creating an environment where learning can take place and sharing new ideas about how people approach problems together, whether independently or as a group.

Level four: This level of leadership involves building trust in the workplace by encouraging team members to take part in both planning and implementing goals that are important for the organization while also giving them the opportunity to make suggestions for improving their roles within the company’s mission, vision and values.

Level five: Managers at this stage work with team members who have been promoted because they possess strong leadership skills that can be used to help others attain success through cooperation, involvement and support, along with encouraging those employees who are excelling in their roles but may still need more direction from leadership coaches to achieve optimal personal results.

Level six: This is where leaders begin coaching team members who are new to their positions because they have both exceeded or underperformed expectations through either their own efforts or support from leadership coaches. This is where strategies and leadership coaching styles are used for providing clear and detailed instructions along with recommendations for how team members should best go about achieving the desired results.

Level seven: In order to be successful as a leader, you must possess strong coaching skills that will enable you to provide guidance in the areas of personal motivation, career planning and job search techniques. Learning different leadership coaching styles will help.


The workplace environment is always changing, and as we enter the 21st century, organizations must be able to attract and retain qualified individuals who can effectively adapt to both their current roles along with future opportunities.

In business, leadership coaches help employees to develop their strengths while identifying areas where they will require additional assistance to be more successful using different leadership coaching styles. This coaching process provides each team member with an opportunity for personal growth and development in addition to improving morale among staff members by increasing motivation while maintaining high levels of performance, which will ultimately lead to achieving organizational goals consistently. Read this great article on leadership characteristics.