The Best Way to Grow Your Business in 2023: Getting Referrals

best way to grow your business

The Best Way to Grow Your Business

We all know that word of mouth is the best way to grow a business. When you receive a referral you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you.

Getting Referrals for Your Business

The best way to grow your business is, to begin with, people that you already know. People do business with those whom they know, like and trust. This will include people you have worked with in the past, friends, family and your current customers. On average, each one of us knows about 250 people. Among the people that you know are people who will refer business to you if you will only ask!

business people giving referrals to one another

Consider these facts: 20% of the people that you know will give you referrals without you having to ask. 20% of the people that you know will never give you a referral no matter how many times you ask. However, 60% of the people will give you a referral if you ask in the right way.

Here’s the way to ask: “Who do you know who could benefit from my services?”

Below are some keys to getting referrals:

Develop your big list of people who can refer others to your business.

The best way to grow your business is to write down every adult that you know on a list. Use the list of professions below to give you a reminder as you develop your list.

Develop your small list.

Prioritize your big list, and select 20 people that you want to focus on building deeper relationships with. The best sources of referrals are people that know, like and trust you. Select people who are centers of influence in your community. Develop a list and deepen relationships with them. Choose people that you will serve. The question is not “what can I get, but rather what can I give?” You will serve them by giving referrals, remembering important events like birthdays and anniversaries,  sending books, thoughtful articles, etc.

Strategies to Deepen Business Relationships

  • When you identify someone who could be a great referral source, meet with them one-on-one to deepen the relationship.
  • At that point, keep asking questions and listen 2/3 of the time and talk about the benefits of your service or product 1/3 of the time.
  • Ask “feel-good” questions. Be a good interviewer. Stay focused on them rather than talking about yourself.
  • Listen well, affirm them and get their business card.
  • Ask: “If I were to meet an ideal client for you, how would I recognize them?”
  • Connect them with other people that are a good fit for them.
  • Connect with them on LinkedIn. Before you do that, make sure that your LinkedIn profile is updated and features the benefits your service or product provides.
  • Follow up with a thank-you note. Say that you will try to make referrals to them.

Begin speaking to everyone who is within 3 feet of you.

Follow the interviewing tips above to begin to develop the relationship.

Ask for referrals from everyone you meet

Especially from your small list. Educate your small list of your services and deepen your relationships with them.

Know that you will not likely get a referral the first time you ask.

You must be consistent and persistent to get referrals. Also, realize that getting to the first referral is the key with many people. It’s like priming a pump. Once you get the first referral, future referrals are likely to flow.

Educate everyone about what you do.

Don’t simply give a generic “commercial.” Use stories of working with clients to illustrate different aspects of your services.

Be generous in giving referrals.

Give generously and you will likely find other givers.

For business owners, learning the art of getting referrals may be the most important skill you can possess. Develop that skill and you will prosper!

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10 Features That Attract Investors to an Investment Destination

Investment-Destination

Why do potential investors favor one country over another? The answer can differ depending on the priorities of individual investors. A service-oriented business process outsourcer, for instance, may have very different requirements and goals from an industrial manufacturer, which is why countries like China and the Philippines attract very diverse types of investments. For all investors, scoping out a proper investment destination is crucial. 

On the whole, however, there are certain elements that all investors consider before they set up shop anywhere, be it at home or overseas. Here are 10 important things that make a certain location an attractive place to invest:

1.) Solid Economic Fundamentals

Investment-Destination

Economic diversity, reasonable fiscal and monetary policies, strong infrastructure development, a responsive government, and a high human development index are all indicators of a country with good economic fundamentals.

Countries with strong economic fundamentals are usually safer bets for investors. These countries’ economies will, in most cases, be resistant to catastrophic external events such as market crashes and pandemics. This means that investors can be reasonably sure that their investments will be safe in the long term.

2.) Stable Politics

While unstable politics can indicate opportunity, few investors are willing to take the risk. Investors who plan on doing business for the long term will generally prefer a location with a stable political climate.

Instability can cause local prices to fluctuate and increase the likelihood of undesirable government interference, presenting serious challenges for investors. Political stability helps maintain predictability, which in turn reduces investors’ exposure to risk.

3.) Levels of Infrastructure Development

Infrastructure quality and comprehensiveness are key drivers for both local and foreign direct investment (FDI). Roads, airports, seaports, bridges, and railways are, after all, essential for transporting goods as well as employees. Likewise, the presence of well-developed power, water, and digital infrastructure helps lower the cost of setting up and running a business. All other things being equal, a location with the highest levels of infrastructure development tends to attract more investors.

That being said, countries with an overall level of infrastructure development that is not yet at par with the best of the developed world are now able to level the playing field by creating economic estates or economic zones that are especially designed to cater to investors. In the Philippines, for example, the Philippine Economic Zone Authority, together with private sector partners like Aboitiz InfraCapital, is able to attract locators by developing full-service, industrial-anchored mixed-use, and sustainable economic centers that offer all the infrastructure and economic incentives necessary for investors to thrive.

4.) Secure Legal Frameworks 

Investors are generally averse to arbitrary government interference and the lack of protection for private assets, including intellectual property (IP). As such, investors prefer locations where they can be assured that their rights are protected so that they can fully benefit from their work and innovations in the long term. Given this, locations with an independent judiciary and strong IP laws tend to be favored over more freewheeling areas.

5.) Investment Incentives

As mentioned, countries that offer incentives that could significantly lower a business’s operating costs —or that could benefit individual investors are more likely to attract investment. Public policy tools like tax breaks, local grants, special visas, legal exemptions, and even citizenships through investment are often leveraged to enable countries or special economic zones to attract foreign direct investments (FDIs).

6.) Reasonable Business Costs for Projected Returns

It’s a persistent myth that investors will always choose the lowest-cost locations. Of the countries that received the most FDIs from 2009 to 2020, countries in the developed world with high living costs consistently topped the list. Even China, the outlier in the list and often considered to be a low-cost investment destination, is significantly more expensive to invest in than many other countries.

Instead of simply choosing the lowest-cost locations, investors tend to choose locations that promise to return much more than they paid. Capital outlay and overhead costs still matter, but most investors are ready to choose a more expensive location if they could promise higher returns, over time.

7.) Access to High-Quality Labor

Investment-Destination

Countries that score highly on the Human Development Index (HDI) tend to attract more investment. People from countries with high HDI figures tend to be capable of more economic output compared to people from countries with a lower HDI. Countries with relatively low living costs and medium to high HDIs such as the Philippines tend to attract a lot of investment, as investors can pay good wages at lower costs while still enjoying high-quality labor inputs.

8.) Geographic and Logistics Advantages

Countries that are located close to major markets or are major markets themselves can enjoy a significant transportation cost advantage—provided that they have the levels of infrastructure development that allow them to harness it. Manufacturers, in particular, will tend to set up operations in geographic locations that are closely linked to their target markets.

9.) Local Availability of Investment Capital

The more businesses there are in a location, the easier it is for financial institutions to justify setting up operations in that area. When businesses have better access to banking services, they have more chances to secure loans and other forms of financing. More access to local funding and banking services tend to create a business environment that attracts even more investors as well as venture capitalists.

Some locations, such as Dubai, Singapore, Shanghai, and Dallas can also attract large numbers of high-net-worth individuals (HNWIs). (HNWIs) may not necessarily live in these cities for the long term but they may visit regularly, often drawn to the businesses and investment destination within these locations. When a location starts to have a large number of (HNWIs), investors may consider locating in these areas to increase networking opportunities and gather investments and pledges from these individuals. 

10.) Favorable Exchange Rates

Setting aside the cost of living and real wages, a country with a lower-valued currency can enable investors who have significant cash reserves of a higher-valued currency to buy more. Investors who are interested in optimizing their business costs may choose locations for your investment destination, where the local currency is projected to maintain favorable exchange rates over the medium to long term. 

While national policymakers and economic planners cannot possibly get every potential investor, they can help increase their country’s chances. By focusing on the areas above, they can maximize the possibility of not only attracting high-quality investments but retaining existing ones as well.

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What You Need to Know About Tradelines

Tradelines are any extension of credit to a debtor that is recorded and stated to a credit reporting agency. A tradeline is established on a debtor’s credit report when credit is issued. All transactions concerning a specific business account are tracked by the tradeline. Tradelines are taken into consideration by credit reporting agencies when calculating a borrower’s credit score. Different agencies give different weights to the activity of tradelines when determining a borrower’s credit score.

A tradeline is an essential tool for monitoring changes to borrowers’ credit records. Each credit account has a trading line. Borrowers will have a number of tradelines, each of which reflects a different approved borrowing account, on their credit report.

Types of Tradeline Accounts

Tradelines can be divided into three account groups:

Tradelines

  • Revolving accounts: Credit cards and credit lines are examples of revolving accounts. They are called revolving because when you make purchases and payments, the balance, the amount of credit available, and the payment due all vary.
  • Installment loans: These include mortgages, auto loans, school loans, and personal loans: These are accounts where you can open a fixed-amount loan and repay it over a fixed time. Mortgages are regarded by some analysts as a separate fourth category.
  • Open accounts: These are accounts that are fully due once a buyer obtains goods or another item of value. Businesses use these accounts more frequently than individuals.

The importance and components of credit tradelines differ from category to category. For instance, skipping a credit card payment will probably lower your credit score less than falling behind on auto loan or mortgage payments. Additionally, an auto loan tradeline does not contain your credit limit and usage while a credit card tradeline does.

Information Included In Tradelines

Tradelines may include a wide range of information on the lender, the creditor, and the sort of credit being offered.

The following are all frequently included in tradelines:

  • Another identifier for the sort of credit supplied
  • The people responsible for repaying the loan
  • The parties responsible for monitoring the account’s payment status
  • The name of the creditor or lender

The tradeline also includes specific account milestones including the date, the limit, payment history, any levels of delinquency, and the amount owing at the most recent report.

If any customer closes their account, the account will normally remain as a tradeline on their credit report for seven years. However, the account may close earlier in some circumstances.

Payment status shows if loan payments are being made on time and, if not, how much behind schedule they are. The status will show whether or not the payments are made in accordance with the conditions of the agreement and if they are being paid on time.

Benefits of Tradelines

Tradelines have a lot to offer when used properly. Here are a few of those benefits:

Improved Loan Approval and Credit Score Chances

It should go without saying that having bad credit makes it more difficult to be approved for a loan. First, you won’t seek any business loans out of concern that you’ll get rejected. Second, there is a very slim possibility you will be approved for a business credit card.

Reduced Loan Interest Rates 

Many creditors are flooding the market with tradeline services. The great majority of these firms provide loans with cheap interest rates due to competition. You should keep an eye out for advertisements for these offers.

Lower Insurance Premiums for Your Company 

Insurance firms constantly monitor credit reports to determine whether to offer insurance coverage for any business. If you don’t have tradelines, this could be detrimental to you.

Increased Chances of Obtaining More Customers

While many firms rarely consider credit ratings when entering into business agreements, they do consider how your company handles payments. This is a condensed version of your credit score that provides a detailed picture of how your firm functions.

If other large businesses are interested in investing in your company, they will want to know that you are operating it ethically.

The overwhelming majority of them think that if you run a thriving business and make on-time debt payments, you are most likely using credit sensibly.

What To Know Before Purchasing Tradelines

Tradelines

There are businesses that sell tradelines if you’re searching for a quick way to establish your business credit. These tradelines are frequently “seasoned,” which means they have been operational for some time.

Typically, the seller will add your company to the list of tradeline authorized users. It might also try to sell you a shelf company, which is a business that is created on paper and then put on a shelf until it is sold.

The premise is that you can purchase a business with proven credit and a lengthy “time in business.” After that, you can use its “history” to become eligible for contracts and funding with bigger limits.

Although buying shelf companies and tradelines is not technically prohibited, lenders dislike the practice. You could end up in trouble if a lender learns that you employed these strategies.

Fraud may be committed if a shelf company or tradelines are purchased with the intention of falsifying your credit history while applying for a credit or loan account.

Finally, for businesses looking to establish strong credit histories, having several tradelines with a long history of on-time payments can be extremely beneficial. Some corporate credit scores can even mandate it.

How to Check Tradelines

Several tradeline companies are available. However, you must conduct adequate research before working with any organization. It is important to note that the top tradeline businesses have the most experience trading and the highest credit limits. To make it easier for you, here’s a complete superior tradelines review of the best in superior tradelines, so start exploring today to get one step closer to finding what fits your needs best.

Endnote

A credit tradeline is the presence of an account you have with a lender on your credit report. Each tradeline has comprehensive information about that account, including both good and bad payment histories.

These facts are used to determine your credit score and to assist lenders in assessing the risk involved in extending you a loan. For at least seven years, tradelines remain on your credit record. As a result, it’s crucial to constantly check your tradeline report.

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How Mergers and Acquisition Work in the Finance Industry?

Acquisitions happen when one firm absorbs another company into its current structure, while mergers happen when two companies are handled on an equal footing. One of those two situations, mergers and acquisition deals, frequently occurs in the corporate sector. Depending on the intricacy of the companies, it is a challenging process that takes some time and often entails a lot of paperwork. 

M&A entails sifting through a ton of paperwork and merging data from both businesses. Due diligence in merger and acquisition (M&A) transactions was traditionally conducted in physical data rooms. Still, as the current global economic climate forces commercial processes to be finalized remotely, electronic data rooms have become increasingly popular. 

The M&A virtual data rooms must be efficient, safe, and straightforward. It means that the ideal data room software should protect your assets, and anyone can use it without prior training, thanks to its user-friendly interface.  

Financial institutions undertake mergers and acquisitions to expand market share, seize synergies, diversify their product offerings, and increase value to stakeholders. Often, the M&A process can keep banks from going out of business. 

Financial mergers and acquisitions can be quite advantageous for the reasons mentioned above. M&A deals, though, could be more fruitful and efficient. Find more details by following this link

How Do Mergers and Acquisition Work in Finance?

Mergers-and-Acquisition

Long and frequently confidential negotiations between two corporations are a part of mergers and acquisitions. Usually, the larger of the two businesses initiates action, followed by board discussions.  

The following are the steps involved in combining or buying businesses. 

  • Creation of merger or acquisition strategy 

Making a solid plan to direct the merger and acquisition finance process is the first stage. The goal of the transaction and the potential rewards for the parties are described in this document. It could also include a strategy for persuading stakeholders and explaining why one technique is better than another. 

  •  Development of search requirements 

Establishing the standards for identifying target businesses is the next stage. These specifications may be based on the smaller company’s market share, clientele, product offerings, distribution network, or geographic reach. How to raise the necessary cash may also be taken into account during this phase of the procedure. 

  • Identifying the targets

The company then identifies businesses that meet its search parameters. These factors may influence market share, financial standing, prospects, and other elements that can assist the acquiring company in meeting its goals. Keep in mind that the target may already be collaborating with the interested company in the event of bankruptcy. 

  • Acquisition planning

The business contacts potential targets with an introductory offer once it has identified them. The target company’s response frequently sets a merger apart from an acquisition. If the response is cordial, the tone of the connection may be reciprocal from the outset. A negative response may result in a hostile acquisition of the smaller business. 

  • Valuation

The acquirer asks for details about the target company’s state of health to determine whether it is amenable to a merger or acquisition. This offers priceless information on the business’s finances, product performance, and other crucial parameters that aid the larger company in making future decisions. The acquiring corporation, for instance, could wish to comprehend any debt associated with a purchase. 

  • Due diligence

This entails thoroughly examining the target company’s value determined by the acquirer. Auditors examine the smaller company’s finances, clientele, market share, workforce, capacity for production, and other factors. Due diligence in online data room software lowers the possibility of fraud and helps guarantee that the buyer determines the value accurately. 

  • Making a purchase and sale agreement

The parties negotiate and execute a buy and sales agreement if the due diligence reveals no significant flaws in the value. The shares or assets of the target company are given to the acquirer under the terms of the deal. Both parties must agree on the proportion of shares of the target company that will constitute one share in the merged entity if the acquirer is purchasing shares. 

  • Discussion of financing options

The acquirer discloses the financing options it intends to utilize to carry out the deal once the companies have signed the buy and sales agreement. The transaction must be finalized, and the companies must be consolidated following the terms of their agreement. Following the transaction, both companies make necessary structural and operational adjustments. 

How to Choose a Virtual Data Room for Mergers and Acquisition?

Mergers-and-Acquisition

Because M&A transactions are significant, we must select the best virtual data room providers to meet our needs. A few of the features your virtual data room must have are listed below: 

1. Permission settings. You need to be in total control of who can view which M&A electronic data room papers. This will be possible thanks to a wide range of permission settings. 

2. Tracking data. You can get information from VDRs on how long visitors browsed through papers. Additionally, you will be able to examine the different adjustments that have been made. 

3. Restrictions on access. Who can access what data room mergers and acquisition documents should be entirely under your control? This will be made feasible by a large array of permission settings. 

4. Data collection. You can obtain information from data rooms on the number of time users have spent looking through documents. You’ll be able to observe what modifications have been done. 

Compare virtual data rooms first beforehand. Finding trustworthy data room vendors for your unique M&A requirements will be easier if you look for these aspects.  

Conclusion on Mergers and Acquisitions

Financial institutions should concentrate on meticulous preparation and reasonable expectations for mergers and acquisitions. Banks acquire more significant capital for lending and investing and a broader functional area. In the end, mergers and acquisitions aid financial institutions in achieving their expansion objectives. Compared to physical storage, M&A data room services have many advantages. 

Deals move much quicker when company records are kept safe but available to all authorized users in a data room. It does away with the necessity to go in order to go over specifics and read papers. And virtual data room providers streamline the procedure by giving participants all the collaboration tools required for the quick transaction.

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3 Tips to Manage and Improve Your Business Finances

You must organize and manage your business finances as efficiently as your operations. However, there may be instances when you will need money instantly to carry on with business operations or to fulfill big orders. 

Knowing that there are financing tools that will help you carry on operations seamlessly will allow you to serve more customers while gaining their confidence. This guide will focus on three financing tools that can help you improve your business finances. 

1. Small Business Checking and Savings Accounts for Your Business Finances

There are several different business checking accounts available depending on the volume of business transactions and the account owner’s ability to maintain a set minimum daily balance. For example, a basic business account may allow you to transact a combination of 200 debits, credits, and deposited items in a statement cycle. At the same time, you have to maintain a minimum daily balance of $2,500.

You can also earn interest on the money you put into a business interest checking account, business savings account, business money market account, and business certificates of deposits (CDs). For example, you can earn competitive interest rates in a business money market account and still have access to the funds when needed. 

2. Traditional Financing Options

Small Business Administration (SBA) Lenders

Business-Finances

You can apply to commercial banks that get a guaranty from the SBA to loan qualified businesses up to $5,000,000. Companies can use this money in various ways, from purchasing land to using the money for working capital. However, you must meet good credit requirements and as well as other requirements before you qualify for this loan.  

Equipment Financing for Business Finances

These types of loans use the equipment you purchase as collateral for securing the loan. The types of equipment financing available are operating leases, which you can generally use for short-term equipment financing, or finance leasing.

3. Alternative Financing Options

Financing doesn’t necessarily have to come from a bank or credit union. Private lending companies offer alternative financing options, especially if you need funding fast and with flexible accessibility. In addition, they are more flexible in their requirements when offering to finance. 

For example, because these establishments have lower costs, they can finance small businesses that commercial banking institutions consider too risky to qualify for bank loans. In addition, they can be flexible on requirements, such as credit scores, annual revenue, or time in business. Here are examples of options that alternative financers can offer you:

Invoice Financing will Improve Your Business Finances

This type of financing will lend money based on unpaid invoices. It’s possible to borrow up to 100 percent of the value of the invoices. However, invoice finance companies will advance you 85 percent while holding 15 percent until customers pay the invoices. 

In this type of loan, you can get financing in as little as one to 10 days, but the costs can be steep if customers don’t pay the invoices promptly or don’t pay them at all. There is a 1 percent rate for every week the customer doesn’t pay the invoice and a 3 percent processing fee.

Short-term Business Loans

Alternative short-term business loans can offer you up to $250,000 for up to 24 months. However, the interest rates can range from 29.9 percent to 97.3 percent.

Financial Tools Take the Worry Out of Business Operations

Business accounts and financing will allow you to have the capital for a smoother, more efficient business operation. In addition, knowing the financing tools at your disposal will allow you to confidently serve your customers while they continue to have trust in your business.

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45 Best Business Coaches to Follow

The 45 Best Business Coaches to Follow in 2023

Bonus Material: Expanded List Of 90 Best Business Coaches.

Today I’m going to introduce you to 45 highly skilled business coaches, any of which is qualified to help you move the needle in 2023.

Grab my full list of 90 top business coaches with tips for choosing the best coach below:

Then read on for help choosing a business coach that meets your specific business goals.

Business coaches help business owners, entrepreneurs, and professionals to grow and succeed in business in many ways. Having a business coach is a good step to success. They give you personalized advice and growth plans for your business to increase revenue and accelerate your career and business expansion. You can find the best business coaches for everything you need in your business. With a business coach, you stand to gain a greater self-awareness mindset, increase productivity, performance, and confidence. Any of these business coaches should meet up with your current business needs and should have the skills and experiences needed to help you accomplish your expected goals. Here is a list of the best business coaches to follow, in no particular order. Congratulations coaches! We have attempted to describe what makes each coach unique.

If you need to take your business to the next level and make a difference among other business, here is the list of 45 of the best business coaches you can follow:

Alan Melton, Business Coach

1. Alan Melton, Entrepreneur, Small Business Expert and Small Business Coach

Alan has established a reputation as an internationally known author, speaker and business leader, having started twelve companies and acquired five more. Since then he has been coaching, mentoring and consulting an amazing group of entrepreneurs and executives on the fast track to success. In 2020, a pandemic year, one of his business coaching clients was featured in Forbes Magazine and another business coaching client was named to Inc 5000 fastest growing companies. He has coached business owners using a proprietary, award-winning process that has delivered outstanding results to clients for more than 20 years. Author of Small Business Solutions, Alan and his company, Small Business Coach Associates is recognized by Influence Digest, Protoly, Deliberate Directions, Feedspot, Fast Upfront, Six Figure Coach Magazine and Hubspot as one of the top business coaching organizations worldwide. He is the recipient of Inc 500 fastest growing companies, SBA’s Small Business Person of the Year, and the Sterling Award for Organizational Performance Excellence.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Erin Henry, Australian Motivator, Digital Entrepreneur

2. Erin Henry, Australian Motivator and Digital Entrepreneur

Erin founded the Game Changer Company in 2018 as a means for her to reach more students with her courses and coaching. She is an Australian motivator and digital entrepreneur with millions of followers on YouTube and other social media channels. She uses her company to help thousands of beginning entrepreneurs on how to grow their business. As a business coach, she is currently working on improving the next generation of leaders to rise and take over the business world.

Karl Bryan, Marketing for Business Coaches

3. Karl Bryan, Coaching Sales and Marketing Expert

Karl Brayan is the CEO of one of the world’s fast-growing E-learning company for business coaches. This company publishes E-learning marketing systems for small businesses. According to many top marketing experts, this is the most attractive business coaching program ever developed for clients. Also, he is the founder and editor-in-chief of Six-Figure Coach Magazine. He and his business partner, Adrian Ulsh provide weekly training to business coaches in the area of marketing.

Business Coach

4. Barry Moltz, Entrepreneur, Author, Motivational Speaker, and Small Businesses

Barry is a business expert helping small businesses to reach their maximum potential. He has many years of entrepreneurial experience from managing his own business and and serving as a business coach to many other entrepreneurs. He is also a well-known author. His first book titled: Need to be a Little CrazyThe Truth About Starting and Growing Your Own Business has been translated into four other languages. Presently, he has written six other books aimed at helping small businesses to be more profitable. Today, he is a recognized speaker and has had the opportunity to speak in countless business shows.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Melinda Emerson Small Businss Expert

5. Melinda Emerson, Small Business Expert

Melinda has more than 20 years of experience and has been able to take her own business to greater heights using her expertise. She is now internationally recognized as a motivational speaker and an business coach in developing small businesses and social media marketing. She owns a blog where she advises more than three million entrepreneurs around the world each week. She has been recognized by many large, prestigious organizations such as SCORE, Forbes, Inc Magazine and more.

Business Coaching and Mindset Expert

6. Sheri Kaye Hoff, Business Coaching and Mindset Expert

Sheri Kaye is a business coach for business consultants, entrepreneurs, and small business owners. She is also known as an expert for business growth and someone who inspires her clients to take good steps in expanding their business. She has written several books about achieving success and inspiration.  Because of her unique business coaching style and technique Sheri has a large audience who listen and are inspired by her. Throughout her career as a business coach, Sheri has impacted hundreds of people through her programs.

Sales and marketing strategist

7. Andy Turner, Sales and Marketing Strategist

Andy has 23 years of corporate experience and world-class marketing and sales skills. He is also a writer of two highly acclaimed books that deal with the problems of building a successful business and easy strategies on how to earn quick profit and make your business grow. He offers direct business coaching courses with entrepreneurs and business owners who want to expand their businesses.

Speaker, coach, Author of CEO of Your Life and Business

8. Melissa Dawn, Speaker, Coach, Author of CEO of Your Life and Business

Melissa is a famous speaker and business coach with a certificate from a certified professional co-Active Coach (CPCC) and others. She is a life and business coach that helps business owners to build their business to suit their expected lifestyle and values. She is specialized in helping people grow from their day-to-day jobs to become entrepreneurs in what they are passionate about. Melisa is the author of a book on entrepreneurship and her company is one of the best HubSpots business coaching services in 2019.

How to Get More Clients

9. Ian Brodie, How to Get More Clients

Ian is working with consultants, business coaches and other professionals to help them attract and win more clients without the pain and expense of traditional marketing. Get the latest blog posts on how to get more clients for your business consulting or business coaching firm from best-selling author Ian Brodie.

Founder and President of the Strategic Coach Inc.

10. Dan Sullivan, Founder and President of the Strategic Coach Inc.

Dan Sullivan is indeed a visionary and gifted theoretical thinker. He has 40 years of experience as a motivational speaker, consultant, strategic planner, and business coach to entrepreneurs and business owners. Dan has written more than 30 publications about business and how to grow in business. Apart from strategic business coaching he presently runs a successful coaching program for entrepreneurs to bring out their potential in life and work.

Founder and CEO of Action Coach

11. Brad Sugars, Founder and CEO of Action Coach

Brad started as a business coach in his late twenties and today his business is recognized as one of the world’s leading business coaching firms. With his entrepreneurship skills, Brad started a small business and turned them into profitable businesses. Because of his skills and achievements, it earned him the name “the turnaround kid.” Brad uses his skills as an opportunity to talk and share his skills with business owners and entrepreneurs on sales, marketing, systematization, and team building. He has business coaches located throughout the world.

Business Coach

12. Loren Fogelman, Spokesperson and Business Coach

Loren Fogelman is a spokesperson and one of America’s top-ranked business coaches. She was named one of the top coaches in HubSpot’s for 2018 and 2019. Lauren talks across the US as a spokesperson, and she is an expert in sales and pricing strategy, especially for small businesses. Her business coaching services are particularly for entrepreneurs who render services and will want to have more revenue within a short period. More of her business coaching is about moving from a business model for dollar-per-hour to the value-based model.

Startup Expert

13. Tommi Wolfe, the Startup Expert

Tommi is an expert that helps startup businesses to sell their products or services, find clients, and increase sales. She is a CEO, business leader, and entrepreneur with many accomplishments. With her skills, business experience, and qualifications, she provides business coaching to business owners and entrepreneurs to help them achieve their business goals by making the business profitable, sustainable, and competitive.

Robert Viney, Business Coach

14. Robert Viney, Business Coach, and Entrepreneur

Robert Viney is a well-known business coach who is successful in business coaching and entrepreneurship. He is a founder of prestigious business coaching aimed at helping people succeed in business through his effective business coaching programs. He focuses on sharing his knowledge and experience with other businesses to help them become smart and more creative in their business to make more profit with little stress and effort.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Paul Martinelli Belief Leadership

15. Paul Martinelli, Belief Leadership

Paul Martinelli travels around the world providing business coaching to business people and entrepreneurs to bring out their true abilities. He educates them by sharing his life-changing experiences in retreats, workshops, webinars, and training others to be skilled speakers and personal development business coaches.

business coach

16. Jackie Nagel, Synnovatia, Small Business Growth Strategies

As a small business coach & strategist, Jackie Nagel at Synnovatia provides innovative business growth and performance strategies to help entrepreneurs and small business owners challenge the status quo, nurture the maverick within, align actions with goals to take big leaps forward, and quickly achieve measurable results.

Business Coach

17. Allison Dunn, CEO & Executive Business Coach

In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning. She has other business coaches on her team.

Michael Founder of the Crayon Box

18. Michael Bungay Stanier, Author and Founder of the Crayon Box

Micheal is a writer of five bestselling books in the market. These books include the Coaching HabitDo more great work, and many others. His focus is to develop leadership and culture change. He was named the first Canadian business coach of the year, and he has taught more than 80,000 executives from big companies all over the world.

Executive Coach

19. Glenn Smith, Executive Business Coach

Glenn Smith gained more skills and experience after working on his family business until he became a successful businessman. He has been coaching businesses and organizational leaders worldwide for 20 years now. He has also been a leadership and organizational leadership teacher in many universities in the US. One of his well-known works is the business acceleration process, a system that has been proven to help entrepreneurs for their business growth.

Enterprise Developer, Published Author, Serial Entrepreneur

20. Adetiloye Adedayo, Enterprise Developer, Published Author, Serial Entrepreneur

Adetiloye is a business developer. With his skills and passion for entrepreneurship and enterprise development, he has provided business coaching to many businesses from startups to old businesses grow by providing his unique ideas into mentoring leaders into whatever field they are engaged in. He helps them to discover, develop, and fully utilize their business potentials.

Entrepreneur, Project and Marketing Manager, and Online Business Manager

21. Arlene Klein, Entrepreneur, Project and Marketing Manager, and Online Business Manager

Arlene is in partnership with business owners within the health and wellness community to accomplish goals. Her goal is to help people find their potentials and freedom. She studied business management and has obtained a degree in Health Service Administration. She assists health and wellness professionals on different business coaching topics and how to achieve freedom in business.

Serial Entrepreneur, Startup Advocate, Business Coach

22. Matt Ward, Serial Entrepreneur, Startup Advocate, Business Coach

Matt Ward is a business coach with startup businesses. He collaborates with leading experts in the growing field of Al, augmented, virtual reality, and space, and many others. He is a good expert in everything related to Amazon, e-commerce, network effects, market places, etc. Matt is also highly requested for startup businesses who want to grow in the market and become competitive.

Business Coach for Creative Entrepreneurs

23. Alycia Wicker, Business Coach for Creative Entrepreneurs

Alycia deals with interior design businesses. She is a business coach that helps interior design professionals expand and grow their business through online strategies. She is an interior designer and has more than 19 years of experience. She discusses various topics on her blogs like entrepreneurship, spirituality, and many more.

Founder Coach, Investor and Entrepreneur

24. Dave Bailey, Founder Business Coach, Investor and Entrepreneur

Dave developed the coaching programs for CEOs. He has had over ten years of working experience and is a master of his field. His business coaching programs help business owners acquire a new mindset and skills to help them stay in control of their businesses. He is not just a business coach but has co-founded and managed many companies and invested in multiple businesses.

Columnist on Small Business Trends and Coach

25. Rieva Lesonsky, Columnist on Small Business Trends and Business Coach

Rieva is a columnist for a publication that protects retail trends, employment, and women involved in all types of businesses. She is also a founder and president of GrowBiz Media, which is a consulting company that caters to small businesses and entrepreneurs. She has written several books about small businesses and because of her expertise, she has been on local and national television shows. She also offers many business coaching and mentoring programs.

Business Coach, Marketing Mentor, and Profit Catalyst

26. Karen Skidmore, Business Coach, Marketing Mentor, and Profit Catalyst

Karen has more than 25 years of business experience and is a marketing consultant and business growth adviser. She started coaching small businesses and experts specialized in selling services, online products, and group programs, giving them ideas to scale their business while maintaining their lifestyle. She is in charge of the Women’s enterprise program and is recognized as the support adviser for the business links.

Business Coach

27. Chris Kenber, UK Business Coach

Chris Kenber has been a business coach with over 30 years of experience in advising companies on sales, marketing, and strategic issues. He has experience in handling his businesses which are all profitable. He graduated from a prestigious business coaching academy and ventured into the business in 2003. With his certification and skill, he helped hundreds of UK foreign-based businesses and business owners to challenges and have outstanding performances in business.

Business Adviser, Presenter, Coach, Exit Planner

28. Julie Keyes, Business Adviser, Presenter, Business Coach, Exit Planner

Julie Keyes is an entrepreneur and the owner and founder of KeyeStrtegies LCC. Being a businesswoman and with her experience in business, and how demanding the job is on business owners and the difficulty in balancing work and lifestyle, she decided to go into business coaching and made a career as a business adviser. She is a speaker at many conferences dishing out her exit planning strategies.

The Business Coach

29. Bridgette Reed, The Business Coach, God’s Way

Bridgette helps women birth their businesses God’s way using faith as our foundation and grace as our standard. She helps women profit with purpose through business coaching. She has a blog that is focused on mom’s. She speaks encouragement and peace into her readers’ lives.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Nick Bettes Business Coach

30. Nick Bettes, CEO Business Coach

Nick has gained a lot of experience in defining and delivering growth strategies resulting from his work with several successful companies. He has gained a wide knowledge in sales, finance, human resource, marketing, operations, and information technology through his work. Now Nick focuses on helping CEOs become understanding, straightforward, and flexible. He helps in business coaching, business training, business consultancy and offers a manageable, low-risk solution to their business problems.

Zac de Silva Business Coach

31. Zac de Silva, Business Coach New Zealand

Zac is a business coach and with his many business accomplishments, Zac has acquired a lot of skills and experience in the field. He has provided business coaching to more than a thousand clients with his unique, easy, and practical advice. He offers retreats and workshops to his clients.

Lara Galloway Mom Biz Coach

32. Lara Galloway, The Mom Biz Coach

Lara Galloway’s main concern is helping mum entrepreneurs to succeed and happiness in both their home and business. She offers individual business coaching to these entrepreneurs in helping them make the right decisions, set the right values and priorities, and be confident to get the best in both the business and the family.

Lizzie Moult Marketing Mentor

33. Lizzie Moult, Marketing and Mindset Mentor, Podcast Host, and Founder of Business Basecamp

Lizzie Moult is an Australian and she is skilled and experienced in providing business coaching to entrepreneurs to use their natural talent and take their business to a greater level. She has worked with business owners and entrepreneurs to help their businesses expand and grow while boosting their confidence in their business coaching.

Executive Business Coach

34. Rob Carol, Executive Business Coach

Rob is an executive business coach. He focuses on five areas on which emphasis is laid depending on the type of business, the business’s needs, and the business owner’s expectations. He helps business owners put in less time to work while making more profit, which reduces stress and creates more time for themselves or other engagements.

Founder: Win at Business Coaching

35. Kathy D’Agostino, Founder: Win at Business Coaching

Kathy workes with business leaders and executives to define and design ideal customer culture to better satisfy their needs. This will also help them capture the heart of customers, which will help them grow and expand rapidly. She also assists them to use personal accountability, goal setting strategies to make the process match with core values.

 Business Coach

36. Karl Kremer, Toronto Business Coach

Business Coach Karl Kremer is passionate about helping his clients get everything they deserve out of their business. He works with his clients throughout the Greater Toronto Area to help them forge their business into a tool that they can use to improve the quality of their lives and the lives of those around them. Business Coach Karl works with his Clients to build a Leadership framework of Purpose, Values, Mission and Vision into which they can insert their Strategies and Goals.

Natalie Heeley Business Coach

37. Natalie Heeley, UK Network Marketer Business Coach

Natalie is a famous business coach for network marketers in the UK. She has successfully provided business coaching with business owners and helped them earn millions on their investments. She aims at helping clients become financially independent and maintain a flexible lifestyle with their business and other concerns, that is, a work and life balance. She says, “I believe that you should never have to choose between being successful and the best mother to your kids — you can be both!”

Award-Winning Business Coach, Bestselling Author

38. Alan S. Adams, Award-Winning Business Coach, Bestselling Author

Alan has worked with several types of sectors but specializes in small businesses and creative businesses like graphic design. He business coaches entrepreneurs to earn more profit and develop their business. He won an award as a business coach, a bestselling author, and is among the top 50 advisers and business coach of the year.

Business Coach

39. Georgia Walsh, Business Coach in Europe

Georgia is one of the best business coaches in Europe. She has worked in many large companies in Europe where she handled different positions and has gained 25 years of experience in the field with skills and courage which qualifies her for business coaching. She is now a famous business coach in Ireland. She says about herself, “I believe it’s the smaller, smarter steps that create the biggest leaps in business. My goal is to spark brighter focus, business breakthroughs and lots of reasons for you (and your team!) to pop the champagne.”

Business Coach

40. Carrie Green, Entrepreneur Business Coach

Carrie has a degree in Economics and spent 15 years working on wall street, not as a business coach. In the early 2000s, she worked as a productivity business coach. Her business coaching is focused on teaching entrepreneurs on how to earn profit in business without sacrificing a lot. Her website says, “We’ve worked with thousands of women from all over the world, across multiple industries to turn their ideas into a success and we’re here to help you too.”

Kayla Brissi Marketing Strategies

41. Kayla Brissi, Marketing Strategies, Bestselling Author

Kayla is a business coach, marketing strategist, author, practitioner, and speaker. She loves sharing her skills, massages, and expertise with others so that they can be the best in what they love to do. She is passionate about the work she does because she believes in inspiring and empowering others to utilize their unique gifts to make an impact on the world by making a difference and creating their legacy.

Business Coach

42. Bekka Prideaux, New Perspective Business Coach

Bekka has worked as a leader, project manager, and coach for 30 years and has gained a lot of experience. Using her experience in several industries, she helps her clients by giving them a new perspective about business and helping them think well and fully utilize their potentials to be successful in business. Her website says, “You always have a choice. In every moment and in everything we do we have a choice, a choice about how we react, what we do next and how we feel.”

Business Coach

43. Missy Shopshire, Leadership Business Coach

Missy is one of the business coaches that works with business owners, sales teams, small businesses, and entrepreneurs who want to grow and become better leaders. She had a successful career in sales, still, she shifted to a business coach because it gives her more time to spend with her family. She helps her clients accept whatever circumstance they may face and make the best outcome from it. Her website says that her business coaches are trained in business and life coaching because they believe you get a better outcome when you can choose whether to focus on one or the other, or both.

Business Coach

44. Lorraine Robles, Genius Finder Business Coach

Lorraine is a business coach whose main aim is to bring out the genius from her clients. She helps individuals and entrepreneurs to see and carry out business to the best of their ability. Through her business coaching, business owners can expand their businesses while maintaining a flexible lifestyle. She believes that life skills are vital in order for one to find purpose, be who they really are and explore all the possibilities with-in for personal and professional growth.

VIP Business Coach

45. Jo James Amberlife, VIP Business Coach

Jo James is based in London and has more than 25 years of experience, making her an expert among business coaches. In 2009, she created an organization called Amberlife which was aimed at boosting the confidence of its members to create a profitable business and have a good life. She also teaches members strategies on how to sell their products and services in order to grow and expand in business while making good profits to help them live well.

So there you have the list of the best business coaches on the planet. Who have we missed? Feel free to nominate another business coach for consideration in the blog comments below. If you happen to be located in Auckland, New Zealand you might like this list of getting a business coach in Auckland.  Here’s a great article on What is Business Coaching?

Did You Find A Great Coach On This List?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I couldn’t handle the workload myself anymore. My partner and I discovered the way out – our first business coach.

Finding someone who could help us with quarterly planning, overall strategy, and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time

If you want to see our expanded list of 90 top business coaches, click the button below:

Are You ‘Qualified’ To Work With A Business Coach? Find Out By Talking To One For Free. 

The fastest and easiest way to find the right coach (and to find out if coaching is really for you) is to start talking to business coaches.

I’ll ask you to answer a few questions, and then I’ll spend 30 minutes of my time with you to help you discover whether you’re a good candidate for coaching, and what type of coach would suit you best.

I’ve personally built 12 businesses, coached other business owners for 20 years and currently have a business coach of my own, so I know what it takes from both sides of the table to get a great result.

SCHEDULE 30 MINUTES ON MY CALENDAR NOW

~ Alan Melton, Small Business Coach Associates

How Will M&A Affect the Global Economy in 2023?

An M&A (mergers and acquisitions) deal is when a company buys another company for the purpose of strengthening its position in the market, offering additional products or services, reducing manufacturing or processing costs, or other economic benefits.

But how will M&A deals impact the global economy? Let’s find out!

Types of M&A deals

There are two primary types of mergers: horizontal mergers and vertical mergers.

In a horizontal merger, a company may seek to acquire one of its direct competitors. Here’s how this can be beneficial:

  • Bigger market share 
  • Reduced competition  
  • Increased diversification of products and services 
  • Optimized economies of scale (increased capital, higher production with lower product costs, etc.)

A vertical merger, on the other hand, is when a company acquires another company in a different production stage. For example, a mobile phone manufacturer that outsources LED screens from a different supplier may decide to acquire the supplier, enabling it to reduce its production costs and maximize efficiency.

To find out more information about mergers and acquisitions, their types, structure, and the main development trends, head over to..

How do M&A deals affect the global economy?

M&A

Generally speaking, M&As are good for the economy. They enable better products and services for consumers. M&As also pave the way for efficiencies.

However, this may not always be the case. Each M&A deal can either affect the economy in a positive or negative way. Usually, the deal is beneficial for both companies, but from a consumer point of view, things are different.

For instance, if an M&A deal causes prices of specific products or services to increase, that’s an indicator that it’s not good for the economy or the consumer.

An M&A deal can also enhance a company’s distribution capacities, giving it the opportunity to expand geographically into new countries or even continents. Companies also enjoy sharing their financial resources pool, which can help the new company reach more customers with a wider product variety. 

The other side of it

Despite having numerous potential benefits for the companies involved, M&A deals may have a negative impact on the economy. If only a few companies dominate a particular industry, the barrier to entry for entrepreneurs into the market will be tough. Such market dominance gives more power and control to the big players.

It’s also worth noting that M&A deals may lead to job losses. For example, if two functional departments have the same duties in the two companies, the new company may simply decide that one department is enough, resulting in layoffs. An M&A deal may also mean that the services of certain departments or employees are no longer needed in the company’s future roadmap.  

The role of the government

Sometimes, governments may intervene in certain M&A deals if the economic analysis yields unfavorable results that could damage the economy. For example, if two direct competitors are about to merge, the government may oppose the deal, as this can harm the consumer.

However, governments only challenge about 3% of M&A deals, so, most of the time, these deals can actually be good for the economy.  

How are M&A deals conducted?

M&A

Traditionally, M&A deals were conducted in physical data rooms to maintain document security and confidentiality. Since an M&A deal involves sharing sensitive documents required for due diligence and other transactions, concerns about security questioned the effectiveness of physical data rooms. Not to mention, company representatives from both had to travel to a single location, which wasn’t the most efficient way to do things.

In recent years, more and more companies started utilizing virtual data rooms (VDRs) offered by virtual data room providers. A virtual data room provides a safe, cloud-based environment where companies are able to exchange information securely, remotely, and efficiently. In addition, access permissions for documents can be adjusted on a granular level, and any data room software will have a minimum level of encryption that safeguards against data breaches.

Moreover, electronic data room software makes organizing and sorting files a breeze. Many online data room software providers also incorporate watermarking for copyright protection.

Some of the best data room providers include iDeals, Firmex, Intralinks, and Brainloop. You might also want to check out a data room comparison to find out how different data room services stack up. 

Conclusion on M&A

To recap, mergers and acquisitions will definitely impact the economy. Whether that impact will be positive or negative is debatable.

Some economists claim that M&As eliminate competition and may even lead to monopolies, while others believe that M&As provide more value and product variety for the consumer.

M&As can give a company access to new technologies and top talent, as well as facilitate expansion into new markets in the global economy. 

small business coach

Certified Mail Online: A 2023 Guide For Your Small Business

certified-mail-online

When sending documents, every person wishes that their packages get to their recipients in good condition. Luckily, certified mail online can ensure the safety of the things you send.

Certified mail is a service offered to First-Class Mail by the United States Postal Service (USPS) that ensures your documents don’t get lost along the way. However, sending documents by mail takes up valuable time that can be spent on more important tasks. Furthermore, with increased digitization, the use of post offices to send mail has been reduced.

On the other hand, you can send certified mail online and enjoy assured security. Certified mail ensures the safety of your packages by providing a legal record of the recipient’s signature once they receive the package.

In addition, you can hold the postal service accountable for not delivering your documents if there’s no signature record. Meanwhile, the signatures can either be wet or electronic. This article will guide you through the basics of certified mail online and how you can use it for your small business.

What Is Certified Mail Online?

certified-mail-online

A certified mail online is the same as a certified mail service, only that you send your documents online this time. You don’t have to go to the postal service, nor does the recipient. Therefore, when the recipient receives the package, they’ll sign it electronically, and that’ll be the legal proof.

Today, many people, especially those that have small businesses, prefer using certified mail online because of the following reasons: 

  • It saves time as you don’t have to go all the way to the post office.
  • It allows you to store your mailing records digitally.
  • It provides proof to show your customers that you’ve already sent their documents.

Considering the above advantages, you might want to start using certified mail online. Here’s a guide on using certified mail online for your small business.

  • Create An Account 

Using certified mail online for your small business requires you to use electronic means. However, to avoid cybersecurity issues, you should first read and understand the requirements before creating an account. Nowadays, cybersecurity is becoming an increasingly pressing concern when it comes to dealing with online platforms. 

Initially, when creating an account, you need to select a website that offers certified mail online service from the United States Postal Service. Some websites offer free accounts, while others charge a minimum fee. Nevertheless, there’s no need to worry too much about these fees. 

Compared to the cost of going to the post office, a certified mail online service is more cost-efficient. On the other hand, when you find a suitable website for you, proceed to sign up by providing a username and password that you can use to access your account. 

Meanwhile, remember to keep an eye out for more online mail services that are offered by most websites. These include adult signature, restricted delivery, and return receipt.

  • Choose The Payment Mode To Use

As stated above, websites require you to make some payments when using their services. Hence, there are various modes of payment that you can use. These may include the following: 

  • Visa 
  • MasterCard 
  • Discover cards 
  • Wire transfers 
  • Checks

However, not all websites accept all these modes of online payment. Therefore, check the modes of payment that your preferred website accepts and choose the best payment mode that suits your small business. Note that you’ll be asked to verify your account and credit cards often when making online payments.

  • Proceed To Create Your Letter 

certified-mail-online

After creating your account and choosing your preferred mode of payment, you can start working on your letter or document. Online letters aren’t different from the type of letters you could send using post offices. All you have to do is to ensure you provide all the necessary information you mean to relay.

Meanwhile, there are two ways that you can use to write your letter. One, you can choose to write your letter directly on your computer, proofread it, and save it. You can save your letter as a portable document file (PDF) or a word document. With this method, you have to be careful because there’ll be no opportunity for you to make changes to your letter once you send it. 

The other approach involves writing your letter on a piece of paper. Once you’re done writing your letter, you’re required to proofread it. Then, you have to scan it so you can have a soft copy and save it on your computer. You can also save your letter on an external hard drive, memory stick, or flash disk for security purposes.

  • Upload Your Letter 

Uploading your letter shouldn’t be challenging as most websites provide straightforward uploading procedures. In this step, apart from uploading your letter, the recipient’s name and address must be included in the letter’s mailing address. 

On top of that, some websites require you to be specific regarding the mailing service you’ll use. Mailing services differ depending on the level of confidentiality of your letter and the person who’ll receive your letter. The following are some certified mail services you can choose: 

  • Adult Signature Restricted Delivery: This service requires a specific recipient who’s 21 years or above.
  • Restricted Delivery: This mail service is preferred when one is sending confidential documents. Therefore, this service ensures that the recipient only receives your document on the website.
  • Adult Signature Required: This service allows anyone 21 years and above to receive your sent document.

Wrapping It Up

With the advent of certified mail online, the mailing service industry has taken a step forward. Certified mail online is a service whereby people can send certified mail without going to postal service offices. It not only saves you time but also money. That means savings and convenience for your small business.

Moreover, the introduction of certified online mail has gained popularity due to its benefits, especially for small businesses. Hence, if you’re considering using this service for your small business, this guide can help you avoid making mistakes when sending certified mail online.

small business coach

Signs You Need To Amp Up Your Marketing Strategy

Marketing-Strategy

In this digitally progressing era, businesses & marketers are often on the quest for effective marketing tactics. It is because of the N number of variable factors (ranging from changing customer preferences to poor economic conditions) that affects the prevailing promotional campaigns. Having a good marketing strategy is essential to running a successful business.

Marketers need to understand that there is no such thing as a perfect plan. Regardless of how practical and impactful the brand promotional strategy is, loopholes and risks will undoubtedly be involved. Consequently, they might not avail of the desired results.

Even so, it is pretty challenging to determine whether the existing strategy is a scrap and needs revamping. They need to track different metrics to evaluate the effectiveness of a plan and accordingly modify it.

With that being said, below is the list of signs you need to amp up your marketing strategy.

  • Your RoI Is Low

Marketing-Strategy

It’s always a goal to see concrete results from your advertising strategies, but are you receiving the highest ROI possible?

Everything hinges on figuring out your cost per acquisition (CPA). Simply put, how much does it cost you to bring just one new customer? You may find that some channels work better than others as you monitor the results of your marketing activities.

That’s why your target should be to gain as many consumers or clients as possible at the lowest price point. It is possible only by comparing the outcomes of various channels and campaigns and determining which techniques produce the best results.

So, if you’re not sure you’re maximizing your ROI, it could be time to revamp your marketing strategy.

  • You Get Zero To No Conversion

As you might already know, launching successful marketing campaigns requires more than just generating traffic.

Even if you have thousands of visitors to your website each week, if they don’t become paying clients or customers, you won’t earn the return on investment you seek.

You need to make sure that your promotion results in conversions rather than just website visitors, whether you manage your own marketing or outsource an agency.

This entails tracking conversions on your website, linking them to the appropriate channel, and calculating ROI for all of your campaigns with analytics tools like Google Analytics.

For instance, many companies invest extensively in blogger outreach services to increase organic website traffic. It promotes brand recognition and attracts conversion-oriented referral traffic.

  • You Use Post & Pray Approach For Social Media

When it comes to social media marketing, one of the blunders organizations often make is adopting a “post and pray” strategy, in which they create content and hope it generates the desired interaction.

However, brands should post content that, according to the available data, will appeal to their audience.

Each social media site has its own vital metrics or version of analytics. The number of clicks, shares, likes and comments can all be used as followers’ engagement gauges.

In short, you need to improvise the current social media strategy if you are getting a minimal response. An easy trick you can use here is to pay attention to the prevailing social media trends and adapt to them. It will boost brand awareness, enhance goodwill and attract potential customers.

  • Your Plans Are Last Minute Hassles

It’s common for marketers to put together marketing campaigns at the very moment. However, if this is your go-to tactic, it might be time to try something new.

Building an effective marketing campaign takes time, especially when analyzing the data already available, segmenting your audience, doing A/B tests on your ads, etc. Also, the majority of your advertisements should be planned in advance so that your online marketing flows together.

According to professionals at Outreach Monks, this includes taking the required actions to set up your campaigns, such as performing keyword research, deciding link building and guest blogging plans, and more.

Imagine how much easier it would be to have your campaigns planned out in advance rather than scrambling to put them together at the last minute.

  • Your Search Engine Ranking Is Low

Marketing-Strategy

It goes without saying that consumers use search engines like Google every day to find businesses, services, goods, and information. So, your website is probably losing out on a tone of potential clients if it isn’t ranking well in the search results.

Of course, if you want to thrive on Search engines, you can’t entirely rely on the “publish and pray” strategy (as described above). You need an efficient SEO plan instead.

This entails making your website search engine-friendly, sharing excellent content, using niche-relevant keywords, and gaining high domain backlinks to your website. In addition, these efforts need to be implemented consistently to achieve the desired results.

  • You Are Not Properly Analyzing The Campaign Performance

A lot of the warning indicators mentioned above include analyzing if your promotional techniques are actually making an impact.

But what if you don’t know how to measure success?

In such a scenario, you might need to change how you approach marketing. Bear in mind that it is insufficient to run a campaign when you only have a rough sense of how many leads or consumers it is bringing in.

With this strategy, you won’t have the data you require to calculate your cost per acquisition or the income you ultimately earn.

As an alternative, make sure analytics are set to measure key performance indicators (KPIs) for your campaigns.

These KPIs should focus on the measures you’ll use to evaluate performance.

  • Page views, bounce rate, or conversions for SEO 
  • Likes, comments, shares, or clicks for social media 
  • Clicks, CPC, or click-through rate for advertisements
  • You Are Relying On Single Marketing Channel

You are literally placing all of your eggs in one basket if you only use one marketing channel.

You risk losing out on fresh leads and clients if that route closes. Moreover, if your marketing strategy is scattered, you will not understand how each campaign fits into the overall picture—you may experience marketing gaps.

Therefore, you should aim for a consistent, multichannel marketing plan that connects with potential clients through several touchpoints. In this manner, you have numerous opportunities to draw clients, and your brand value is successfully communicated across all channels.

To Sum It All Up on Your Marketing Strategy

There are numerous reasons a marketing strategy doesn’t work out. In such circumstances, you must identify the possible issues and eliminate them. It will help you build robust brand promotional tactics and accomplish the set objectives.

small business coach

How Can Process Automation Help Win Employee Productivity?

Process-Automation

Companies are constantly looking for ways to improve efficiency and productivity in today’s fast-paced business environment. One way to achieve these goals is through process automation. By automating certain business processes, companies can streamline and simplify workflows, reduce errors and improve quality, and free up time for employees to focus on more meaningful and challenging tasks. In this blog post, we’ll explore how process automation can help to improve employee productivity.

What Exactly Is Process Automation?

Process-Automation

Process automation uses software and technology to automate business processes, allowing them to run automatically without needing constant manual management. In other words, it’s about using technology to streamline and simplify tasks, freeing employees to focus on more complex and value-added work.

Although not every business process can be automated, many can be. One common example is the use of a chatbot on a website to greet visitors and provide support. Implementing process automation can bring numerous benefits to a business.

Chatbots help define the customer’s needs and ultimately point them in the right direction, saving time for customer service employees. It can screen issues and potentially provide solutions without needing to speak directly to a customer service representative.

Let’s now discover how process automation can help with employee productivity and its advantages:

  • Automation Saves Time

Likely, this is one of the most significant benefits of automating business processes. Time is money, and process automation can certainly free up a lot of time within an organization.

We’ve all probably heard the phrase ‘work smarter, not harder. Process automation certainly plays a major role in achieving that objective.

When repetitive tasks are assigned to machines, this frees up employee time, which they can use to focus on other crucial tasks.

  • Increased Rates Of Productivity

With saving time naturally comes increased levels of productivity. Technology is taking care of automated tasks, and employees find they have more time and energy to spend on other business processes.

Increased productivity means that tasks are completed much faster and deadlines are met ahead of time.

The end result is that more work is getting done in the same amount of time.

  • A Central Hub For Collaboration

Automation can also facilitate employee communication and collaboration by providing tools and platforms. For example, chatbots, project management software, and video conferencing tools can help foster collaboration and improve the efficiency of team communication.

  • Employees Will Be More Engaged

Many processes that end up being automated are tasks that are mundane and repetitive in nature. When handled by employees, these tasks can leave them bored and disengaged from the organization.

Automating repetitive tasks allows employees to focus on more engaging activities, reducing boredom and increasing their engagement with the company.

  • Company Profits Will Increase

Process-Automation

Automation can help to increase efficiency, reduce errors and improve quality, which contributes to increased profits. By automating repetitive or time-consuming tasks, companies can save time and money. When employees can focus on more meaningful and challenging work instead of spending a significant amount of time on mundane processes, it can lead to increased profitability for the business.

  • Process Automation Improves the Customer Experience

Automation can help to streamline and simplify processes, making it easier and faster for customers to interact with the company. This can lead to a more efficient and seamless customer experience.

Faster and more efficient processes through automation mean customers will have their needs or concerns dealt with more quickly.

This can develop a distinct competitive advantage that promotes and enhances your company’s brand and reputation.

  • Scalability and Process Automation

Automated processes are typically more scalable than manual processes, making them more suitable for business growth. In contrast, manual processes can hinder business expansion. Companies can more easily adapt to changes and handle increased demand by automating certain processes.

Automated processes can handle multiple tasks simultaneously and often complete them faster than if done manually.

Implementing the right process automation software allows you to scale your business processes more efficiently and effectively.

The Takeaway:

Automating business processes can bring numerous benefits, including saving time and money, enhancing the customer experience, and increasing employee productivity. Therefore, it is advisable to automate any processes that can be automated.

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