10 Reasons Your Business Needs an Internal Audit


An internal audit is a systematic, independent and documented process for obtaining information and assessing it objectively to determine the adequacy, effectiveness and conformance of the system being audited. It helps an organization to accomplish its objectives by bringing a systematic, disciplined approach to evaluating and improving the effectiveness of risk management, control and governance processes.

With that in mind, here are the top 10 reasons why your business needs an internal audit.

An internal audit can help you identify and remedy personnel and HR issues

One of the most meaningful things that this can expose is personnel and HR issues. It’s only too common for businesses to turn a blind eye to staff problems and recruitment issues, but an internal audit can bring these festering sores out into the light so they can be dealt with. This is vital for the long-term health of your business, especially when it comes to finding new candidates and onboarding people properly. 

It provides an objective assessment of your business’s financial health


An internal audit provides an objective assessment of your business’s financial health. This is because the auditor is not affiliated with your company and does not have a vested interest in its success or failure.

As a result, an internal audit gives you an honest opinion about the state of your finances and where improvements can be made. This is invaluable information that can help you to make better decisions about the future of your business. A lot of businesses do not have a clear understanding of their financial situation because they do not have an internal audit system in place to ensure that accurate information is being reported.

An internal audit can help you to identify and correct errors in your financial reporting

If there are errors in your financial reporting, an internal audit can help you to identify them and correct them. This is important because inaccurate financial information can lead to poor decision-making and ultimately, business failure.

For example, if your financial reports show that you are making a profit when you are actually making a loss, you may make decisions based on this incorrect information. This could lead to you expanding your business prematurely or taking on too much debt. On the other hand, if your financial reports show that you are making a loss when you are actually making a profit, you may make decisions based on this incorrect information. This could lead to you cutting back on your marketing budget or reducing your staff, when neither of these things may be necessary.

An internal audit can help you to identify and prevent fraud

Fraud is a serious problem for businesses of all sizes. It can have a devastating effect on your business, so it is important to do everything you can to prevent it. An internal audit can help you to identify areas where fraud might occur and put measures in place to prevent it.

For example, if you have a system in place for approving expenses, an internal audit can help you to identify any irregularities. This could include things like employees claiming for personal expenses or submitting fake receipts. By identifying these problems, you can put measures in place to prevent them from happening in the future.

An internal audit can help you to improve your financial management

If you want to improve your financial management, an internal audit can help you to identify areas where improvements can be made. This is because the auditor will take a close look at all aspects of your financial management, including your accounting system, your financial reports and your internal controls.

The auditor will then make recommendations about how you can improve your financial management. For example, a good internal auditor may recommend that you implement a new accounting system or put in place better internal controls. By following the auditor’s recommendations, you can be sure that your financial management is as effective as possible.

It can help you to save money

This can help you to save money by identifying areas where your business is wasting money. For example, the auditor may find that you are paying for unnecessary insurance or that you are not claiming all of the tax deductions to which you are entitled. By identifying these problems, you can save a significant amount of money.

The problem is that a lot of businesses are under the impression that an internal auditor is all cost. They are there to uncover what is being done wrong, but that is only half of it. If you know what your business is doing poorly or where there is major room for improvement, what you can end up getting out of the process are opportunities for massive financial savings.

An internal audit can help you to make better decisions about strategic planning


If you want to make sure that your business is on the right track, an internal audit can help you to make better decisions about strategic planning. This is because the auditor will take a close look at your business and give you an objective opinion about where it is going.

For example, the auditor may identify that your costs are too high or that your product is not selling well. By identifying these problems, you can make the necessary changes to your business plan and ensure that your business is successful.

An internal audit can help you to improve your customer service

If you want to improve your customer service, this can help you to identify areas where improvements can be made. This is because the auditor will take a close look at all aspects of your customer service, including your telephone answering system, your complaint handling procedures and your staff training.

The auditor will then make recommendations about how you can improve your customer service. For example, the auditor may recommend that you implement a new telephone answering system or put in place better complaint handling procedures. By following the auditor’s recommendations, you can be sure that your customer service is as effective as possible.

An internal audit can help you to comply with legislation

Legislation changes and businesses need to be agile enough to pivot when required. An internal audit can help you to identify areas where your business needs to comply with new legislation. For example, the auditor may find that you need to implement new health and safety procedures or that you need to make changes to your data protection policies. By identifying these problems, you can ensure that your business is compliant with the law.

It can give you a more objective understanding of your business

It’s all too easy to get too close to your own business and lose sight of the big picture. An internal audit can give you a more objective understanding of your business and help you to identify areas where improvements need to be made.


An internal audit is an important tool that every business should have. By having an internal audit, you can be sure that your business is run effectively and efficiently. If you have never had an internal audit before, now is the time to consider one. Your business will thank you for it.

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The 4 Most Common Mistakes of Running a Small Business


Starting your own small business is an exciting time, and you’re likely focused on what you should do. However, as you learn the dos of being a business leader, you must also learn the don’ts to avoid if you want to find success.  

So before you make another move in your business, you need to know the most common missteps that leaders are making so you can learn from their failures rather than needing to learn from your own. Know these critical mistakes to avoid when running your small business so you can avoid the pitfalls and create a stronger future for your company.

1. Using the Wrong Platform

Before you make your first sale, you’ll need to choose the right platform for your business. Using additional support like Magento services is the best way to get the most of the online space you manage. This will help you make sure your products reach your target audience online.  

However, you need to be on the right platform. Choosing the wrong one can set you up for failure early. It’s more difficult to set up shop somewhere else after one or more mistakes, and each mistake can cost a significant amount of money in fees and lost income. Stick to well-known hosts and services, and avoid anything that seems suspicious. 

2. Skimping on Advertising for Your Small Business


Marketing is expensive, especially over time, but advertising is necessary to reach potential clients–without it, most of them would never know your shop exists. While cutting the marketing budget boosts your profits in the short term, it inhibits your growth and can actually hurt your chances of long-term rewards. You don’t have to bust out the big bucks for a TV commercial — you just need to get your name out there. 

Effective marketing also builds trust in your brand. Increasing your brand awareness goes a long way in helping your customers pick your store over the competition and provides more reassurance that you aren’t selling a scam. Having a personable presence on social media tied to your brand helps a lot. 

3. Not Investing in Security

Strong security is vital to protect both yourself and your customers. Bad actors can access high-risk personal information, like bank card numbers, passwords, addresses, and contact information.  

In the wrong hands, a hacker could use this to steal money, steal someone’s identity, or threaten their safety. While many businesses have insurance for store losses, most personal consumers do not. It only takes one security incident for customers to lose trust in your store and decide to shop somewhere safer.  

4. Overpricing or Underpricing

It should be obvious that charging too much for products and services results in lower sales. Even a price slightly higher than the rest of your competitors can drive customers away. The convenience of the Internet means that another online store is a browser search away, so you have to work twice as hard to keep your clients. 

On the other end of the spectrum, underpricing your merchandise may seem like less of a problem. In fact, undercutting competition is a valid business strategy and a result of healthy competition.  

However, setting your prices too low can cause you to lose money, especially with the rising costs of production. Additionally, setting prices at a level too low below the market average can scare customers away since it may seem like the products are poor quality or the deal is a scam. 

Stay the Course to Success for Your Small Business

Now that you know the most common mistakes small business leaders make, you can avoid them with ease and focus on strengthening your brand and the company’s foundation. Use this to stay on track to a beautiful future in business.  

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Why You Should Offer Health Insurance


If you’re like most business owners, you want to offer health insurance to your employees. After all, it’s a great benefit to have and one that can help attract and retain the best talent.

There are many reasons why offering insurance is a good idea. For one thing, it helps attract and retain good employees. Employees who have access to insurance are more likely to stay with a company than those who don’t.

In 2017, a survey from LendingTree showed that about 33% of individuals turned down a job offer because the company lacked benefits. In addition, about 32% in the US emphasized that they would love to see improvements in their employer’s health plan. 

Are You Required To Provide Health Insurance?

If your company has more than fifty full-time and part-time employees, then you’re legally required to offer insurance to your employees. This is per the Affordable Care Act (ACA). However, it is not mandatory for small businesses. Although it’s not a legal requirement, providing your employees with health insurance is still recommended.

This type of benefit can go a long way, especially when attracting and retaining a well-deserved workforce. Besides this, the government also imparts multiple incentives to make providing insurance to employees easier.

It’s essential to know that a health insurance advisor quotes medical insurance. Thus, it’s best to look for one and ask about getting an insurance plan for your employees. 

How Does Health Insurance for Employees Work?

The health insurance plans you offer to your employees are group insurance plans. It’s considered a single plan that can give all your employees coverage. In addition, this plan is generally paid monthly and based on your business location, the number of employees you have, and the age of your employees. 

Reasons Why You Should Provide Health Insurance

The following are several reasons why you should provide health insurance to your employees:

Easy Process

If you want to provide health insurance to your employees, a insurance broker can help you through the whole process. They’ll be responsible for doing the following tasks:

  • Help you choose an efficient plan for you and your staff, depending on the coverage preferences and the industry to which your business belongs.
  • Sets all the necessary documents you might need for enrolling in a group health plan.
  • Be the resident health insurance advisor for your employees so that you don’t have to worry about answering questions concerning everything about small business health insurance.

Lower Monthly Premiums


Providing health insurance to your small business employees makes sense since there’s a reduced price on getting a group health plan. Most of the time, small business insurance plans have lower monthly premiums than those offered in the individual market.

In 2018, an eHealth study revealed that the average monthly premium per individual through a small business insurance plan is about $409. On the other hand, an individual insurance plan is usually around $440. Furthermore, the study highlighted the 7% difference between the two insurance plans.

Tax Incentives

Tax benefits are the financial advantage you can gain from providing your employees with insurance. The following are some ways a group health plan can produce tax incentives for your business:

  • Offering health insurance coverage to your employees as part of their compensation package potentially means that your small business might gain an advantage from reduced payroll taxes. 
  • Most of the time, small business owners can subtract 100% of the cost of monthly insurance premiums they pay on group health plans from their federal business taxes. 
  • Generally, employees can deduct health savings account (HSA) contributions from their small business taxes.

Happy Employees

A survey conducted by Glassdoor showed that having insurance is the most critical benefit employees receive from their employer. That’s why most employees offer insurance to their employees first and then add other employee benefits over time.

According to the study from Glassdoor, the following are the top three benefits that can make an employee happy:

  • Health insurance 
  • Paid time off (PTO) and vacation 
  • 401 (k), pension plans, and other retirement plans

Boost in Productivity

As mentioned earlier, providing insurance makes employees happy. This can result in a boost in productivity. In fact, according to a study from MetLife, about 60% of employers found out that offering insurance has resulted in higher productivity levels in their companies. 

How Much Will Health Insurance Cost You?

On average, health insurance premiums per employee for single coverage plans tend to cost around $5,700 in a year. In addition, an employer tends to pay per employee a total of $14,000 per year for their family coverage plans.

Moreover, according to the Bureau of Labor Statistics, insurance benefits add up to about 8% of the employee’s total compensation package across the United States. 

In a Nutshell

Health insurance is an important employee benefit, and offering it can show your employees that you care about their well-being. It’s a win-win for everyone involved!

If you’re still on the fence about offering this to your employees, talk to an insurance broker or agent. They can help you understand the options and find a plan that’s right for your business. 

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5 Perks Of Hiring Debt Collection Agencies to Grow Your Business


When you’re running a business, it’s important to make sure that you’re getting paid on time. Unfortunately, this isn’t always the case. In fact, late payments are one of the most common problems faced by businesses today. If you find yourself in this situation, don’t despair. There are ways to collect your unpaid debts, and one of the most effective is to hire a debt collection agency. Debt collection agencies can be a valuable asset to any business, large or small. If you’re struggling to collect on past-due invoices, a debt collection agency can help you recoup your losses and get back on track.

Here are some of the top benefits of working with a debt collection agency:

They Have The Experience In Handling Debtors

You can trust debt collection agencies as they have the experience needed and know how to handle even those hard-to-charge debtors. The leading edge of hiring them is that they have the legality and ways in their specialized field to assist you with your needs.

A debt collection agency for small business can help owners to track down irate or problematic debtors and collect the money they owe.

Also, start-up business owners may have tons of questions about where to begin with handling a late payment; some even feel shy with the need to ask a debtor to pay already. Thus, having them in your team and learning from a collection agency could solve this problem because they know what to do in those situations and how to do it.

They Give You A Reasonable and Logical Advice

Typically, before a debt collection agent starts assessing your case, you have to send them a list of names of your debtors as well as their detailed information. After that, the collection agency tries to collect the debt they owe your company and give it to you for less than their professional fee.

But, when these collection agents see a debtor or a specific case that needs to be brought to court because the debtor doesn’t seem to be interested in settling their debt, they could advise you on what to do next and what not to do. They would also ask you if you want to send a warranting letter.

Being impulsive on your decisions when it involves money is not a great idea, so it’s best to listen to what they have to say and which path is good to take to ensure you get your money back in no time.  

Debt Collection Agencies Don’t Just Send Out Calls


Calling the debtors is just one thing of the many things that they could do in reaching out to your debtors. Typically, debt collection agencies have an extensive network of people who they tap on to help in ensuring that the message reaches your debtors but not in an aggressive way. They also try to reach out through email if calling alone doesn’t work.

Lastly, some debt collection agencies use tools to track your debtor when they seem to suddenly disappear after a few follow-ups, so you feel confident that having them around could make your work easier for you.  

They Help Improve A Company’s Revenue

Maintaining and growing a stable revenue for a small business is hard when you have minimal capital and just starting with your business journey. Every penny and dollar you have counts as it contributes to the future and success of the business you are running.

With this in mind, when you are faced with a customer who doesn’t pay their debts on time, it could pose more significant damage to your business operations like not being able to pay your employees on time and failing to restock resources and the like.

If you can’t recover the debt they owe you, debt collectors can help improve your revenue by collecting them for you. They ensure that you have access to the capital you need, allowing your business to grow and provide more business opportunities for you in the future.  

Debt Collection Agencies Have Everything Documented 

Other than assisting you in collecting the debts, they ensure that they have complete detailed documentation of the whole collection process for you to have a glimpse or an update of what happened.

The records would be available to you and would be a great advantage if ever you would need them in court presentations if ever it reaches that point. It could serve as solid evidence to show or even track the progress.  

Final Thoughts on Debt Collection Agencies

Sometimes collecting the money debtors owe you is challenging, especially if they become unresponsive. A solid debt collection agency could be your next best friend in ensuring that you get the money they owe you without being burdened with all the workloads you have on your shoulder. 

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Precautions And Remedies For Workplace Accidents

Workplace accidents are unforeseen events that cause damage to property, disease, death, and lost productivity. Accidents cannot be totally prevented, but they can be reduced with the right plans, measures, and actions. Not only high-risk professions are susceptible to workplace accidents. Unfortunately, accidents can happen even if a person spends most of the day seated in an air conditioned office. According to ILO statistics, 2.3 million men and women worldwide die each year as a result of illnesses or work accidents. Reducing compensable workplace injuries amongst workers is necessary for business managers who would like to maintain the amount of their employers’ compensation insurance minimal. Companies can cut their premiums and occasionally get incentives from their insurers by reducing accidents and improving their claim histories. You might want to file a claim for damages if you were hurt at the workplace and believe your company was to blame. A claim should be filed between three years of the incident occurrence, and you will typically need legal representation. Navigate the claim process of workplace accidents here. Find out the best strategies to prevent accidents in the workplace that affect your organization. Additionally, in this article we cover what to do if an accident does occur.

What are Workplace Accidents? 


The workplace could be risky, and this risk is increased in an industrial factory. Accidents can be caused by a variety of things, from excessive labor to improper handling of dangerous items. A workplace accident can also be caused by or affected by a wide range of factors.

Here are among the most typical reasons for workplace accidents:

1. Picking Materials Individually

It often happens that employees are lifting something that is extremely heavy for them to pick up alone. Due to this, many workers are susceptible to spraining, straining, or tearing a muscle. Remember that there really is no risk in requesting help while lifting heavy goods.

2. Exhaustion

Accidents can also happen when people don’t take breaks. Employees must get enough rest if they really wish to recover from intense physical labor. Failure to do so might cause a variety of health problems, such as atrophy and overall weariness. One of these scenarios could have significantly greater negative effects than resting for ten minutes.

3. Dehydration

Additionally, dehydration might have severe effects. On particularly hot summer days, not getting enough water might lead to heart problems or heat stroke. Simply by consuming at least eight glasses of water each day, this can be prevented. Since good hydration and rest help employees work at their highest potential, management should emphasize their significance.

4. Bad Lighting

Various workplace incidents happen every year as a result of insufficient lighting. When seeking to avoid mishaps in the factory or at the workplace, this is sometimes forgotten.

5. Falls, Trips, and Drops

Slip-and-fall incidents are frequently considered in relation to general liability insurance as well as third-party claims by entrepreneurs, but they also pose a significant risk to workers. A slip may occur as a result of slippery floors etc.

6. Harmful substances

Injuries at work are frequently caused by inappropriate management of chemical products or failure to use protective gear (or PPE). Most industrial incidents can be prevented by reviewing product safety information and supplying the proper protective clothing.

7. Violent acts at Workplace

Unfortunately, workplace violence has become very widespread. Internal politics or other delicate topics are typically the cause. Peer negotiation and conflict management can be integrated to lessen the likelihood of such eruptions. 

8. Distress

One of the major causes of death is anxiety. It has an effect on the human system in every conceivable way. Every worker may become incapacitated or distracted by stress, which can have detrimental physical, psychological, and cognitive impacts. Consequently, it is crucial to promote a positive work atmosphere for teams.

How to Prevent Workplace Accidents


Inform yourself and your staff on the warning signals of imminent violence, such as:

  • A decline in performance at work
  • Bullying or intimidating actions
  • A sentimental response to criticism
  • Withholding or making suicidal remarks
  • Unreasonable requests, offensive remarks, or verbal harassment
  • Policy infractions at the workplace
  • Inability to settle disputes

One must act to aid the worker and safeguard your company and other employees when you come across them exhibiting these or even other warning indicators. Document your conversations with the worker in the beginning, and then ask your HR or a lawyer for guidance on the next course of action in case of violence.

It is challenging to offer concise recommendations for preventing workplace injuries given the variety of potential injuries that fall under this category. Here are some recommendations you might be able to use in your particular circumstance:

  • While dealing with hazardous substances, wear protective eyewear, face masks, and respiratory protection.
  • Ensure adequate ventilation in structures and places where fumes can accumulate.
  • Learn correct storage techniques for chemicals and other toxic drugs.
  • Workers should use earplugs in places with high sound levels.
  • Provide water and mandate people working in intense temperatures to take breaks.
  • Give workers a warm place to stay during bitter cold.
  • While working close to electrical risks, you need to wear protective gear and use insulated equipment.
  • Offer your employees workers’ compensation insurance

Additional Precautions And Remedies 

  • Conduct Routine Inspections

Using hazardous equipment is unavoidable in professions including building, shipping, manufacturing, and repair. Accidents at work, though, do not even have to be an unavoidable aspect of the job.

Conduct routine checks of the tools, materials, and equipment. Ensures the tools workers use for daily work are secure and functional, from each owner’s hammer to massive one to shared machines. If something fails, fix it right away or repair it. A few pennies saved on a mechanical component could endanger an employee’s work performance or cost your business huge amounts of money in legal costs.

  • Offer A Variety Of Support

The workplace environment, the activity, or the supplies can all contribute to workplace accidents. However, other factors may also be taken into account, such as their training, experience, or state of health. A worker can’t provide their best effort at work if they are exhausted, overworked, ill, or dealing with problems at home. At best, this might lead to decreased productivity, and at worst, a serious workplace accident.

At the workplace and in your benefits plan, give employees a thorough list of overall health options. Everyone is safer when a worker feels encouraged and is in good health.

Conclusion on Workplace Accidents

Accidents do happen, frequently in unexpected ways. But you may take precautions to safeguard your staff from the most common workplace injuries. It not only ensures your employee’s safety but also aids in the management of employees’ compensation expenditures.

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Outsourcing For Small Businesses: The Cost-effective Solution

Do you need to use an outsourcing company to scale up your small business? There are so many discussions about the need to outsource a lot when you manage a business. But does it fit every company? There are both pros and cons of outsourcing that every company has to consider. When do you need to consider the outsourcing options?

  • If you have regular tasks to be managed on time, you can outsource them. For example, you can outsource developing apps, read more, or designing websites. 
  • When there’s a high-quality third-party company, a small business can outsource even the full department. 
  • There are areas of business that bring the most money and reputation to the company. In this case, it shouldn’t be outsourced and should be better run in-house. 
  • When the company is short on budget, but there’s a clear need for experts, outsourcing is a good solution. It’s cheaper than being responsible for the whole team of in-house employees. 

Do you need to outsource the tasks within your team? If you’re a small company with a limited budget, outsourcing could be an effective solution.

Top 5 Benefits to Outsourcing a Small Business

Why do companies choose to outsource work? If you launched a startup or you run a small business, the effectiveness of the processes and productivity of the work are the key metrics to achieve. In that vein, all the processes should be carefully managed by the ruling staff.

How to perform the best results with the projects and make sure that the limited resources are allocated correctly? A lot could be said about in-house staff management, but it’s not a panacea for all the startups in the industry. If you have a smaller company, outsourcing might be a better solution. Do you want to know why it’s a better option? Let’s check the benefits for the small companies.

Productivity is Enhanced


What is outsourcing in business? Whether we take into account a small company or a large enterprise, outsourcing is always in demand. It enhances productivity because outsourcing is the delegation of tasks to external specialists. How can productivity be enhanced with the assignments and projects outsourced to experts from outside of the company? The answer is simple.

When a company hires experts for a particular project, the specialist is supposed to have the necessary set of skills to manage the work on time and with no risks to the final result. There will be no time wasted on the teaching processes because an outsourcing expert usually possesses everything the company needs at the given moment. 

Better Time Management

By hiring an expert from another company or a freelancer for a particular project within a team, a business doesn’t waste time on the hiring process. To make a new expert join the company the HR department has to develop a wide talent search process and find a fitting candidate for the role.

The search process, interviews, and trial periods take a lot of time. When the team has no extra resources, the decisions should be made on time. For this reason, hiring a new expert as a part of the team is less effective in terms of timing, than outsourcing the task to a well-trained specialist.

Cost-effective Task Management

Managing a big team needs resources. The bigger number of employees, the higher the expenses on the salaries, equipment, and other job-related purchases. For this reason, outsourcing some tasks might be a good investment and save the budget for some other projects and areas. Relevant budget management wins when the business prefers working with the experts as a part of the outsourcing campaign.

Expertise Help

When a small company works on a project with a new client, everything must be perfect and done on time. If there’s a need to find a new specialist to finish the work on the project, it won’t be possible to reach maximum productivity with a newly hired intern. It takes time to teach a new employee the relevant set of skills to perform the best within the work on the project. However, when the timing is tight, the risks are high to miss the deadlines with the ill-trained and poorly equipped intern.

How To Outsource a Small Business and Delegate Tasks

What outsourcing services are in demand for small businesses? It depends on the specificity of the company. There could be different fields that might be or must be delegated to outsourcing. In most cases, these are the areas of the working process that can be run remotely. Let’s see what are the most common sectors small companies use as a part of their outsourcing campaign.

Customer Support

You must know what customer support is. When you have any issues with the offered service or product, you can contact the managers and get answers to your questions. In bigger companies, there could be a big customer support department in-house. But it’s not effective for smaller businesses to follow the suit. For this reason, most customer support employees work from home, and the process is regulated by the main office.

Software Development

What is included in the sector of software development? The whole IT field is meant by the software development area of outsourcing. It could be a web designer, a developer, or a front-end expert. When the team has a clear need to ask an IT expert for help, there could be no on-house offers. Outsourcing in this case works perfectly both for short-time and long-term projects.

Digital Marketing Outsourcing


This is another sector that can be run online. Social media managers, marketers, advertisers and other experts related to the marketing area don’t need to be in-house. They can be external employees for multiple projects. There could be a need to get a Head of Marketing for a small company. But for different small tasks and projects, outsourcing tasks might work better.

Human Resources

Recruitment and hiring processes could easily be outsourced. Why is it important? First of all, it takes a lot of time. When the company is small, the process is either the responsibility of the employees not trained to manage the tasks or of the ruling staff. Neither of the options could be effective. For this reason, it’s better to delegate the task to the professionals and outsource tasks or job-offer-related assignments.

Final Thoughts on Outsourcing

You now know what are the benefits of outsourcing for small companies. Being limited with money on the employees, but having a lot of projects to do needs prompt and effective solutions. In this case, outsourcing seems to be the only option. It doesn’t require a lot of money.

If compared to traditional in-house management, outsourcing is a more cost-effective and less demanding procedure. When you calculate the risks and benefits for the company, it may turn out that outsourcing has more perks for your small company.

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9 Mistakes Your B2B Business Website is Making


Especially with the pandemic still looming over us, any business needs to have and solidify a powerful web presence. You will find that having a brick-and-mortar shop alone is not enough. The purchasing behavior, be it Business-to-Consumer (B2C) or Business-to-Business (B2B), has dramatically changed; many now prefer a more digital buying process.

B2B Business Trends

Many businesses profited from online selling channels, especially during the pandemic. It is not surprising that the B2B buyer takes control of the buying process more than the seller controlling the selling process; this is the new norm.

Studies have also shown that more than half of B2B buyers prefer to start their purchasing journey via researching online and shortlisting their vendors based on digital content; this translates to your website doing about half the acquisition work for you. Hence, this stresses building and maintaining an active, relevant, and secure website that instill trust in your audience.

Remember, your website is B2B and not B2C. The latter requires a different approach when compared to the former. After all, your customers are not making small purchases but purchases that involve large amounts of money. 

Mistakes Your B2B Business Website is Making


Setting up and running a B2B business website is not a walk in the park; you cannot afford to have a half-baked website serving conglomerates. Your digital presence must be credible, professional, and well-built to entice quality clients and retain them long-term.

Your website has to be an essential part of your marketing and branding effort, offering a seamless web experience for your clients. After all, this is the first place your leads visit to get to know you. Marketers need to have a checklist in place when launching their B2B website, this helps heaps. Bear in mind that the quality of your website can either make or break you.

However, some mistakes happen and are common among many B2B marketers. Here are several mistakes your B2B business website can make that you should avoid:

1. Poor Website Navigation

Your website should have a clear navigational hierarchy where your visitors can easily and quickly find what they want. Unfortunately, most websites make the mistake of offering confusing and cluttered navigation menus that make it difficult for your readers to navigate your website. The information they seek is not easily accessible, causing them to feel irked and leave. Your bounce rate will increase.

Focus on a clear and concise navigational hierarchy in your website with an easy-to-use main menu. You have to make your visitors feel at home on your website so that they do not need to rack their brains to figure out where things are. The general rule of thumb is that crucial content pages must be within three clicks from the homepage. 

2. Cluttered Homepage

Your website homepage is the first place your audience lands on, and this is the place that will help them decide whether to venture further or not. So, if your homepage sports a poor layout and design, cluttered and visually distracting, you can forget about further impressing your visitors.

Do not jam-pack your website homepage with too much text amidst tons of animated graphics, as this can backfire and overwhelm the audience. There is a fine line between being informative and over the top.

Adopting a minimalist approach gives off a clear, serene, and clutter-free impression; this translates well for speed and performance. Greater speed and high performance benefit your website ranking. Also, having less content does not necessarily mean bad as this can draw your visitors’ attention to the points that matter. Your B2B website becomes more impactful.  

3. No Responsive Design

The usage of mobile devices is increasing with no signs of slowing down. Google used the website desktop version for indexing and ranking in the past. However, they now focus on mobile-first indexing (the mobile version) as the base for indexing and ranking. If your B2B business website is not mobile-friendly, you have to rectify this immediately. If you don’t, your website ranking will suffer.

Adopt a responsive design and give that mobile-friendly experience to your visitors. Some tools can help you check if your website displays correctly on various devices. Do this, and your audience will have a good user experience across the devices which translates to higher conversion rates for your business.

4. Website Inconsistencies

Consistency is the key to ensuring a business’s success. However, many mistakes do not standardize the website design and content. You may retort by claiming that a consistent website can turn out to be boring; this is not true. Your audience expects a recognizable brand identity with some semblance of consistency in content.

Featuring web pages that look foreign or that change drastically every day may lead to pure confusion and instill fear that your website is unsafe and not trustworthy; this reflects poorly on you, and your customers will find it difficult to trust you. Ensure that the colors, text, font type, font size, content, and approach are in sync; this is especially true with the unique selling points you wish to convey to your readers. 

5. No Clear Understanding of Your Clients


Whether B2B or B2C, you must have a thorough and accurate understanding of your clients’ profiles. Do not make the mistake of thinking that since B2B businesses deal with fewer clients, you can deploy the same approach across them; you could not be farther from the truth.

The way forward for B2B marketing is Account-Based Marketing (ABM); a tried and proven way to secure quality enterprise clients. In ABM, it is crucial to define your client’s personas. You need to not only understand their pain points, but you have to also relate to their buying patterns and needs, their aspirations, what they may need in the future, and others.

With a more in-depth understanding of your clients, take a more personalized approach to each of them. Do not take a canned approach across the board. Instead, employ ways that can be different to resonate with each of them. Meet their goals so that they can help you meet yours.

6. Focusing Too Much on Yourself

Perhaps the most common mistake marketers make is to assume that your audience cares about your business which fuels the company-centric approach on your website. You go on and on about how great and awesome your company, products, and services are. You even showcase your expertise in as many areas as possible.

This does not mean that you cannot talk about yourself at all; this just means that you have to provide just the right amount of information about your company and what you do but do not ramble on about yourself. The hero is not you but your audience. They only want to know what is in it for them, and how you can help them address their problems.

As such, when designing your B2B website, shift your focus to your audience – who they are and what they need. Address their pain points and target how you can help change their lives for the better. Doing so will help enable a better buyer experience.

7. Not Aligning Content to the Sales Funnel

Your visitors are all at different stages of the sales funnel. Some people take more time to move from one stage to another along the sales funnel. However, many B2B marketers construct their content without a clear content distribution strategy.

As such, look into distributing your content effectively. Repurpose your content and map them to the respective stages of the funnel. You want a smooth and seamless transition for your clients from one stage to the next in the sales funnel. After all, your goal is to ensure the right content appears in front of the audience at all times.

Having a blog and an educational section is essential to help clients who want to know more about you. You do not want any of your leads disappearing. Your goal is to provide them with the necessary information to help them move down the sales funnel faster. Do proper keyword research to understand the type of content for your targeted clients. Use these as assets to help you gather quality leads.

8. Not Using Your Call-to-Actions Wisely


Call-to-Actions (CTAs) are essential to give that nudge and guide your audience to the next step; this is especially important when your clients are ready to move to the next stage in the sales journey.

While some marketers use too few CTAs, some use them in the wrong places. Some marketers place their CTAs scattered all over the website; this will dilute the effectiveness of your CTAs.

Make sure you use your CTAs at strategic places on your website; not too many and not too few. Use them only when needed. To optimize your CTAs, use buttons that stand out from their surroundings. Do not clutter your CTAs; this helps your audience zoom in properly onto them. Also, make your CTAs more descriptive so that your audience will not hesitate to click them.

9. Forgetting Technology

Sometimes, it is easy to forget how much technology can help make your life much easier. Many have the perception that technology can be daunting and chaotic. As such, they shun using technology as much as possible. However, technology and tools used rightly can boost your marketing effort for higher returns.

So, do your due diligence upfront into all relevant technology and tools; see how they best be used in your existing framework. Emphasise security; you want your audience to feel safe on your website. Once you find the right combination of technology and tools that can help increase your Return on Investment (ROI), go ahead.

However, be careful not to drown yourself in a pool of too many tools and adopt all the latest technology without having a digital roadmap for your business. You will only be digging your own grave when you do so.

For example, one of the highly essential components of your website is your web hosting solution, as this determines your website’s speed, reliability, and performance. You want to give an excellent user experience to your visitors with blazing speeds and no downtime at all. Hence, engage a reliable and trusted web hosting solution for greater peace of mind. 

Conclusion on B2B

When you are building your B2B business website, there are many angles you need to consider; this means the chances that you may miss the mark are high. Bear in mind that a B2B model is different from a B2C approach, and your website needs to reflect clearly on this.

Chances are you are doing right by your B2B website. However, we are far from perfect. As such, mistakes can happen that unfortunately can turn your clients away. Feel free to go through the above list of mistakes that your B2B business website can make. Knowing them can help you make the necessary adjustments. Then, you can get the most leverage possible whenever anyone comes to visit your website.

Author bio

Jason is an Outreach Manager with extensive experience as an IT consultant, Internet marketer, and website developer. He loves building relationships with new people – both online and offline. His profession allows him to form a strong network of companies over the years.

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Managing Virtual Teams Across Time Zones – Maintaining Payroll


Maintaining a budget and adhering to local complacency laws can be tricky when you manage a team of international freelancers. Not only do you have to worry about international penalties, but you also need to navigate tax protocols and streamline your payroll all at the same time.

Why is International Payroll Complicated?

Even when the stars align, running a successful remote small business is one of the hardest things you’ll ever do because running a business is simply difficult. But if you’re only used to paying US-based employees, you’ll have to deal with different banks and payment processors.

While over 73% of international payments are sent from US-based companies, international payroll requires specialized knowledge in multiple areas to keep everything running smoothly.

Without the help of a country-specific financial lawyer, you’ll spend hours sorting out tax and legal issues. If you don’t have an international payroll system in place before you start hiring remote experienced independent contractors or employees, your reputation could take a hit.

Should You Still Hire International Workers?


After explaining that hiring international workers is difficult, you may consider hiring local talent instead. While that is a viable alternative, you have to consider whether that talent is available in your city or if you have the cash flow and infrastructure to hire more in-office employees.

Hiring a fully or partially international workforce can provide you with several benefits, such as business expansion, access to a wider talent pool, and future-proofing. Since work-from-home is in high demand, remote workers are also more likely to be productive, efficient, and loyal.

How to Manage International Teams and Their Payroll Needs 

While remote work comes with several positives, you’ll still need to tackle a few challenges and obstacles before you can successfully manage your team. Here are 5 ways to do just that.

1. Use Software That Can Integrate With Payroll Providers

Using payroll software is a no-brainer for international teams. After all, tools like QuickBooks, ADP Workforce, and Payoneer can make your payroll process fast, reliable, and cost-effective.

What’s more, payroll tools that are made with an international workforce in mind come equipped with compliance checks. These will help you avoid mistakes, maintain accurate calculations, and improve data security. You also don’t need any expertise to fully utilize payroll software.

However, even the best software is inefficient if it can’t integrate with the rest of your tools. For example, your payroll tools need to pull from timesheet apps and software to calculate earnings.

Without integration, you’d have to input information manually, which defeats the point of using the software in the first place. Your goal should be to automate as many tasks as possible.

2. Stick to One Solution for a Problem 99% of the Time

While most problems don’t have a one-size-fits-all solution, many of your international payroll woes do. Organization and a lack of policy often plays a role in why you’re struggling.

Suppose you have 10 international employees. 4 of them use PayPal, 3 use Apple Pay, and 3 use wire transfer. Every time you pay an employee, you have to figure out who accepts what and the fee costs. Your employees then have to wait several days to receive their paycheck.

If all international employees used one payment platform, you’ll save yourself a lot of time and make fewer mistakes. If you stick to one solution for 99% of your problems (one payroll software or one communication app), you’ll reduce confusion and keep your virtual team more content.

3. Favor Flexible Hours and Asynchronous Communication


There’s almost no reason to have structured working hours for your employees unless they’re in an upper management position. Even if you can find one, you’ll ideally reduce their structured schedule, as flexible work hours reduce stress levels, psychological distress, and burnout.

Keep in mind that a flexible work schedule doesn’t mean you won’t have deadlines. However, you’ll need to change the way you communicate said deadlines to your international team.

Asynchronous communication, which includes types of communication that don’t need an immediate response, is ideal for a virtual workplace. For example, you could send an email that has to be answered 48 hours after it’s been sent, so everyone has the same exact deadline.

You should also keep tabs on when your team is available. Communication apps like Slack can show who’s online now, while calendars can give you an overall view of your team’s work hours.

4. Set Clear Expectations in and Out of Your Contracts

Whether you’re asking for a payroll update or you’re discussing the terms of a project, you need to be clear about what you expect. This expectation starts the moment you post a job description, as you’ll need them to use the same tools and follow the right policy procedures.

Make sure there aren’t any loose ends or confusion. Even making an Excel checklist could be an impossible task if you aren’t discussing what colors you’ll use to organize information. At the bare minimum, you need to keep calendars up to date and outline who needs to do what.

When your best efforts fall short, encourage your team to speak to you if they need clarification. Being open and transparent will foster trust in your team and create a collaborative atmosphere.

5. Create a Great Experience for International Employees

We discussed how difficult it can be to find suitable talent in your home country. However, remote workers also struggle to find bosses that offer great experiences for their employees.

Talented employees aren’t having a hard time finding work, so don’t expect them to work for your company just because you’re offering USD. While they’ll want you to offer benefits that are relevant to their needs and country, they also expect you to be knowledgeable of their culture.

A centralized payroll approach that accounts for local law and compliance will enable you to deliver on that promise on the business side, but don’t forget to consider their personal needs.

From organizing virtual socializing events with your team to learning about subtle cultural differences between countries, bonding activities will make team management an easier task.

small business coach

25 Trending Business Ideas to Start a Business


Starting your own business to become your own boss and achieving financial stability is the dream of thousands of people. However, many of them don’t know where to start. In this article, we provide 25 business ideas that could help you determine the route you want to take.

Studying and evaluating high-profile businesses to invest in and start entrepreneurship is a great starting point. In this way, it is possible to find the perfect alternative among several possibilities for you to start working on your business ideas and earn money. 

To make your search easier, Sky Marketing has created a list of several profitable and affordable businesses that could be the turning point in your career. Shall we check out the options? 

1. Subscription Club 


Subscription clubs are making their way into the market by offering product kits for specific subscriber niches. Products are shipped periodically, and the most popular format is monthly. 

The opportunity to work with niche audiences offering exactly what they want at an affordable price, is one of the main reasons they keep these businesses booming. 

To invest in the creation of a subscription club, research well who your target audience will be, find good suppliers for the type of product that will be offered, bet on variety and always ensure that each item sent has quality. 

Some of the most popular topics and articles in subscription clubs are wines, craft beers, beauty products, and the important thing. Upon receiving good products, your customers will feel happy for a good deal and will continue with their subscriptions.

2. 3D Printing 

3D printing is not technically a new thing. Prototypes and versions of the technology have been used for specific purposes since the 1980s, creating high-tech devices, parts, and dental molds and meeting the demand of B2B markets. 

However, from technological advances, the use and costs of 3D printing are becoming more and more affordable, and it has entered the business category on the rise. 

One of the main uses of the technology is the original reason for its development, the creation of parts for the automobile industry. However, there is a hyper-customized demand, a need that requires a unique and specific solution. 

In this regard, the production of customized parts related to agribusiness has gained increasing relevance in Pakistan. 

3. Financial Consultancy 

Many companies face financial crises and face several adversities to overcome them on their own. Professionals with experience in the financial area can offer advice and help entrepreneurs find a solution for their business. 

If you want to invest in this career, first, seek to build authority by showing your experience in successful cases. Look to increase your networking, develop your own method of acting and invest in a specific niche. 

4. Marketing Consulting 

Consulting is one of the hottest businesses for experienced marketing professionals. A marketing consultant, such as Sky Marketing, can help companies that need specialized help structuring and organizing the sales and communication sectors by setting goals and creating strategies. 

One of the advantages of this career is that the needs and adaptation of the market to changes provided the opportunity to invest in this business and act by offering online consulting. 

To achieve good results as a marketing consultant, invest in your career. Take courses, seek to specialize in one or more segments and create a portfolio of success stories to convey confidence and experience to new potential customers.

5. Application Development 

Developers with good ideas who want to become their own boss can take advantage of the growth of the app market and invest in one of the booming businesses that tend to keep growing. 

It is possible to create solutions for app stores, such as the App Store and Google Play, and use different monetization methods to generate income through apps developed by a team or even by independent developers. 

6. Game Development 

The video game industry is already the most profitable market in the field of entertainment, surpassing cinema and music. Its success continues to grow, which means that this segment is a great investment option. 

Developers with programming language experience can assemble their teams or work independently to release their games. Professionals who specialize in mobile games may end up coming out ahead, as more than half of the capital moved by this industry is generated from cell phones. 

Understanding a little bit of digital marketing and the fundamentals of SEO can help independent professionals to publicize their creations, ensuring success and income in this segment. 

7. Selling Food to Niches 


Do you have excellent culinary skills, and are you looking for booming businesses that utilize them? Consider specializing in a specific type of food and selling to a niche. 

There are many competitors in the food business. Choosing to specialize in a specific type of food is your opportunity to stand out from the competition, increasing your chances of success and opening the opportunity for new market strategies. 

We have separated some interesting business ideas: vegetarian foods (no meat), vegan foods (no animal products), low carb foods (low calories), foods for people with diabetes and foods made with organic products. 

Each suggestion has a specific target audience. After choosing the type of product that will be offered, recognize who your audience is and develop strategies to serve them in the best possible way.

8. Real Estate Investment 

One of the business ideas is an investment in the real estate sector. Those individuals who want to start a business and have a good amount of investment should not miss the chance to invest in Lahore Smart City. People can make these business ideas a lifetime asset and earn profit for the rest of their lives. 

9. Virtual Store

Pakistani e-commerce is growing, and it is a sector that has promising data. According to data collected by the Ebit survey, in the first half of 2020 alone, digital commerce increased by 47%. That is, there is plenty of room for those who want to undertake. 

So, if you want to stop working for others and be your own boss, consider creating your own online store. The possibility of managing your e-commerce from home and the high profitability that sales can generate are some of the main advantages of this business model. 

In addition, people with no programming or design knowledge can use website creation tools to build their stores and customize their stores. Check out some of the best tools that can be used to create your website: 

  • Shopify 
  • wobiz 
  • Integrated Store 
  • site123 

10. Import of Products 

Have you ever thought about selling imported products? Reselling products from other countries is a way to work with high profits, differentiate yourself from the competition and offer exclusive products for a certain niche. 

This is a booming business, as it offers the opportunity to bring new consumer trends to the country. However, to ensure that the activity will be profitable, attention needs to be paid to some points. 

Evaluate well the type of product you want to import, its price and who your audience is within the country and research suppliers to choose options that offer quality products and good service. After all, the evaluation of the product that will reach your customers is your responsibility. 

Some of the most popular imported items are electronic equipment, designer clothes and shoes, perfume, luxury bags and watches.

11. Selling Clothes to Niches 

Most of the booming businesses currently have some characteristics related to customization and personalized service. These aspects can be taken to different types of businesses and make them more attractive to specific niches, such as fashion. 

Selling clothing to specific niches is an excellent opportunity to work with a target audience you know. In this way, offering attractive products and a service that takes into account their pains and desires becomes much easier. 

Check out some segments that have a relevant audience and can be a good investment: clothing for children, clothing for pregnant women and clothing in special sizes. 

12. Pet Market 

There are booming business options for those who love animals and want to turn their passion for pets into a full-time profitable activity. 

In Pakistan, the pet market is large and has many opportunities for those who want to undertake in the area.  

There are several alternatives for those who want to open a business in the field: pet shops, personalized products for animals, pet hotels, pet food and even themed bars where pets are welcome. 

13. Recycled Products 

The number of people who value sustainability and the importance of keeping the environment in balance has increased. Therefore, sustainable products have gained more and more prominence in the market. 

People with manual skills and creativity can conquer this audience through personalized recycled products such as recycled paper notebooks, glass bottle vases, and shelves with reused wood, among many other possibilities.

14. Personalized Gifts 


Personalization and customization are always on the rise. Offering possibilities for people to buy personalized gifts is one of the booming businesses that encompasses a large number of products and possibilities. 

Whether through manual skills with crafts or using equipment, it is possible to create personalized clothes, mugs, pillows, diaries, planners, and diaries, among many other options. 

15. Dropshipping 

Dropshipping is an e-commerce model that makes it possible to sell products without the need for inventory control, storage space and logistics concerns. The system works in a simple and practical way. 

You find a supplier and start offering your products through an online store. The customer’s orders will be placed in your store, but the person responsible for ordering and delivering the product will be the supplier himself, while the profit is made in the form of commission, the difference between the original value of the product and the value offered in your store. 

The model is becoming increasingly popular, and it is already common for stores to find foreign suppliers. However, more Pakistani options are becoming viable, ensuring more agility in the delivery of products. 

If you choose this business model, search for the audience of the product you want to offer and get to know several suppliers to choose the best option in products and delivery to customers. After all, shipping and the quality of what is offered will not be responsibilities. 

16. Make Sales as an Affiliate 

Looking for a way to make money from home using just a computer or smartphone with internet access? Invest in Affiliate Marketing! 

Several businesses and products have affiliate programs, a system in which a personalized link is sent, and your job is to spread it among your contacts and use communication strategies to ensure sales. 

Then, when leads are generated or customers close deals through your link, you will receive commissions according to the specific program for that product or customer. One of the great advantages is not having to control a stock or take care of the logistics. Your function will only be to generate leads.

Check out some options to sell excellent quality products as an affiliate: 

  • JivoChat Affiliate Program 
  • Hotmart 
  • Eduzz 
  • Monetize

17. Digital Marketing Specialist 

Digital marketing is indispensable for companies that want to establish their presence online. Optimizing your campaigns for the internet and creating SEO (Search Engine Optimization) strategies to reach the top of the results on search pages are some of the important tasks of this professional. 

It is possible to act in this market by offering personalized services to companies as independent professionals or through their own marketing agency. 

So, take advantage of this opportunity. After all, most of the businesses on the rise are services connected to the internet or use the promotion of their brand online. 

18. Social Media Management 

Businesses that want to expand their online presence and strengthen their relationship with consumers have started to use social networks. 

Due to this professional use, the platforms grew, and the complexity of their resources increased to better meet the marketing needs of companies and offer the option of creating more effective campaigns. 

It was then that the role of the social media manager gained more importance: managing content through editorials, planning publications, finding opportunities for online actions, monitoring comments, developing strategies for networks and evaluating reports. 

Qualifications in the field are required to work in social media, but they can be obtained online. It is also important to be constantly updated on trends on the internet, changes in platforms and key metrics that should be evaluated in the profiles of the brands served. 

19. Writing for Companies 


Inbound marketing, or content marketing, is a very powerful resource for brands to build authority, strengthen their brand, advertise their products or services, and attract new customers. Blue World City has used this business idea, leading to its fame all across the country. 

In the era of personalization, products, services, and customer service get better results when customized for your audience. With content, it would be no different. The market is increasingly valuing personalized content, and most companies outsource this type of work. 

In other words, it is an opportunity for independent professionals with writing skills who are looking for booming business ideas to start their own business. After all, to get started, all you need is a computer with an internet connection and creativity. 

Writers can work with different content formats. Publications for blogs, creation of e-books, creation of publications for social networks, advertisements, scripts, texts for emails, and newsletters, in short, countless ways to create texts with creativity.

20. Digital Products 

Looking for other types of business ideas on the rise that use your creativity and knowledge as raw material? Invest in creating and selling digital products. 

It is possible to earn well and continue generating passive income through the sale of info products. Products that do not need a stock to be stored and do not deteriorate over time. 

E-books, video classes, courses, podcasts, audiobooks, infographics and a huge range of other electronic materials can be marketed if they bring valuable content to an interested audience. 

The great advantage of this business model is the possibility of continuing to generate sales for an unlimited time. After all, there is no restriction on the number of sales. There is no need to worry about logistics, and the products last as long as their content is relevant. And, of course, they are always susceptible to new updates. 

If you want to make money selling digital products, invest most of your time and attention in creating each material, ensuring a quality product. In this way, it will be marketed for a long time and bring a lot of returns to your business. 

21. Photography 

It takes a low investment to start working in the photography business, but after gaining credibility and a good portfolio, this is one of the booming businesses that can generate very profitable results. 

The first step for anyone who wants to work independently with photography is a professional quality camera and the skill gained through learning to take beautiful photos that delight your clients. 

The versatility of this career is very great. Professionals can open their own studios, work with external photographs, specialise in events, advertising photos, food photos, and sell material for image banks. In short, there are countless possibilities that lovers of photography can explore. 

Courses and professionalization is very important for those who want to follow this professional path, but of course, only practice will bring the results that win new customers. 

22. Video Editing 

Videos are essential for content marketing strategies, as well as being the main content offered by digital influencers and YouTubers. However, companies or personalities do not always have a qualified professional to carry out this work. 

People who are interested in editing and creating videos can invest in courses and the necessary equipment to offer their services to this audience.

23. Create Your own Blog 

The blog could not be left out of our list of trending businesses. This is a great venture option for people with little investment and who want to work from home. 

The number of topics that can be addressed through the blog format is immense and allows you to work writing about subjects that you like and have an affinity for. This alone helps your content have more value and quality. 

However, the monetization of this business model is not directly linked to the content or quality of the content but is directly affected by the amount of traffic generated on its pages. 

When your blog has a consistently high number of visitors, you can explore several ways to earn money: through ads made on GoogleAds, ads served directly on your blog, sponsored content, product reviews and many other options. 

If you like the idea and want to get started, consider using the tools to create your free blog and don’t waste any more time. 

24. YouTube 

Creative people who produce their own content and have the skill to edit their videos can invest in the world’s most popular audiovisual content sharing platform and create their own YouTube channel. 

If you speak well in front of the cameras, have a lot of knowledge about a specific subject and have created, your chances of success on the platform will be high. 

However, producing content for YouTube is not an activity that will bring a return on your investment very quickly. First, you will need to gain a good number of subscribers and have many views on your videos so that your content starts to be monetized efficiently. 

25. Craft Beer 

Craft beers have conquered the market in recent years and remain a booming business even today. 

The diversity of flavors, aromas and origins made the product a hit with enthusiasts and even those who don’t know so much about drinks. 

This is a great business opportunity to work with the flavors you love and share them with your audience. 

Did you Like the Trending Business Ideas to Start a Business?

We hope that the items we have brought in our article have helped you find a profitable venture to invest in. Several options are very affordable and can be started even in a few days.

Remember, if you need a communication channel to chat with customers in real-time on your website, count on JivoChat . You can install it for free and integrate it with your communication channels to bring efficiency to your sales.

small business coach

Certified Mail Online: A 2022 Guide For Your Small Business


When sending documents, every person wishes that their packages get to their recipients in good condition. Luckily, certified mail online can ensure the safety of the things you send.

Certified mail is a service offered to First-Class Mail by the United States Postal Service (USPS) that ensures your documents don’t get lost along the way. However, sending documents by mail takes up valuable time that can be spent on more important tasks. Furthermore, with increased digitization, the use of post offices to send mail has been reduced.

On the other hand, you can send certified mail online and enjoy assured security. Certified mail ensures the safety of your packages by providing a legal record of the recipient’s signature once they receive the package.

In addition, you can hold the postal service accountable for not delivering your documents if there’s no signature record. Meanwhile, the signatures can either be wet or electronic. This article will guide you through the basics of certified mail online and how you can use it for your small business.

What Is Certified Mail Online?


A certified mail online is the same as a certified mail service, only that you send your documents online this time. You don’t have to go to the postal service, nor does the recipient. Therefore, when the recipient receives the package, they’ll sign it electronically, and that’ll be the legal proof.

Today, many people, especially those that have small businesses, prefer using certified mail online because of the following reasons: 

  • It saves time as you don’t have to go all the way to the post office.
  • It allows you to store your mailing records digitally.
  • It provides proof to show your customers that you’ve already sent their documents.

Considering the above advantages, you might want to start using certified mail online. Here’s a guide on using certified mail online for your small business.

  • Create An Account 

Using certified mail online for your small business requires you to use electronic means. However, to avoid cybersecurity issues, you should first read and understand the requirements before creating an account. Nowadays, cybersecurity is becoming an increasingly pressing concern when it comes to dealing with online platforms. 

Initially, when creating an account, you need to select a website that offers certified mail online service from the United States Postal Service. Some websites offer free accounts, while others charge a minimum fee. Nevertheless, there’s no need to worry too much about these fees. 

Compared to the cost of going to the post office, a certified mail online service is more cost-efficient. On the other hand, when you find a suitable website for you, proceed to sign up by providing a username and password that you can use to access your account. 

Meanwhile, remember to keep an eye out for more online mail services that are offered by most websites. These include adult signature, restricted delivery, and return receipt.

  • Choose The Payment Mode To Use

As stated above, websites require you to make some payments when using their services. Hence, there are various modes of payment that you can use. These may include the following: 

  • Visa 
  • MasterCard 
  • Discover cards 
  • Wire transfers 
  • Checks

However, not all websites accept all these modes of online payment. Therefore, check the modes of payment that your preferred website accepts and choose the best payment mode that suits your small business. Note that you’ll be asked to verify your account and credit cards often when making online payments.

  • Proceed To Create Your Letter 


After creating your account and choosing your preferred mode of payment, you can start working on your letter or document. Online letters aren’t different from the type of letters you could send using post offices. All you have to do is to ensure you provide all the necessary information you mean to relay.

Meanwhile, there are two ways that you can use to write your letter. One, you can choose to write your letter directly on your computer, proofread it, and save it. You can save your letter as a portable document file (PDF) or a word document. With this method, you have to be careful because there’ll be no opportunity for you to make changes to your letter once you send it. 

The other approach involves writing your letter on a piece of paper. Once you’re done writing your letter, you’re required to proofread it. Then, you have to scan it so you can have a soft copy and save it on your computer. You can also save your letter on an external hard drive, memory stick, or flash disk for security purposes.

  • Upload Your Letter 

Uploading your letter shouldn’t be challenging as most websites provide straightforward uploading procedures. In this step, apart from uploading your letter, the recipient’s name and address must be included in the letter’s mailing address. 

On top of that, some websites require you to be specific regarding the mailing service you’ll use. Mailing services differ depending on the level of confidentiality of your letter and the person who’ll receive your letter. The following are some certified mail services you can choose: 

  • Adult Signature Restricted Delivery: This service requires a specific recipient who’s 21 years or above.
  • Restricted Delivery: This mail service is preferred when one is sending confidential documents. Therefore, this service ensures that the recipient only receives your document on the website.
  • Adult Signature Required: This service allows anyone 21 years and above to receive your sent document.

Wrapping It Up

With the advent of certified mail online, the mailing service industry has taken a step forward. Certified mail online is a service whereby people can send certified mail without going to postal service offices. It not only saves you time but also money. That means savings and convenience for your small business.

Moreover, the introduction of certified online mail has gained popularity due to its benefits, especially for small businesses. Hence, if you’re considering using this service for your small business, this guide can help you avoid making mistakes when sending certified mail online.

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