Developing and Deploying a Strategic Plan: an Entertainment Company

Strategic Plan

This week I am writing about Developing and Deploying a Strategic Plan. A Strategic Plan is an evolving, written plan that sets forth the vision, mission, and values of your company, long and short-range goals, and KPI’s to measure progress.

I have been writing a few posts about some of my hero clients and how we are able to achieve significant results from our work together. We use 36 Coaching Modules, which are areas within your business under the categories of Growth, Profits, and Freedom. When we improve your performance in these areas your business will run better.

Brian’s Entertainment Business

I have been working with Brian, this week’s business hero, the owner of an Entertainment Company (and several other of his businesses) for a few years now. When I met Brian he was relatively new in his business and he was considering the possibility of selling it due to low performance. Brian filled out our Coaching Module Scorecard which measures businesses in 36 areas under the categories of Growth, Profits, and Freedom. We determined that we should immediately develop and deploy a Strategic Plan. This is a tool that we develop for nearly every client that we work with.

The Strategic Planning Process for an Entertainment Business

Brian filled out a personal and business questionnaire and returned it to me prior to our planning session. Then we met for 2 hours to work on his personal vision and values and life goals for him and his family. Then we developed his business vision, values and mission, one year and five-year goals, and action plan for reaching his goals. Finally, we met with his team so that we could deploy Brian’s vision, values, and mission to them and get their buy-in and involvement.

Tactical Marketing For Brian’s Entertainment Company

We decided to target large corporations that do events; Brian began doing pro-bono work for large charities. We also focused on working in hospitality industry associations and with city officials to develop relationships and joint venture partnerships.

Employee Acquisition for Brian’s Entertainment Company

Finally, we worked on developing an employee hiring plan to allow his business to grow without overworking Brian. Since Brian’s business was very small at that point, and Brian had some relatives who had available time and skills to help his business, we recruited them. We also added some independent contractors to help with Brian’s events.

Results for Brian’s Entertainment Company

The result was dramatic growth and more time off for Brian. Here’s what Brian said;

testimonial14“I’ve tripled my revenues and my infrastructure allows me to travel out of town without worrying about the business.”

Conclusion

Congratulations to business hero Brian for his rapid success! He is enjoying more time for his passion of traveling while his business generates a good income for him. Developing and Deploying a Strategic Plan was a crucial key in reaching his personal and business goals.

 

small business coach

Using a Time Management Plan in a Social Media Company

Time Management Plan

Time Management Plan in a Social Media Company

This week I’m writing about using a Time Management Plan in a Social Media Company. This is an intentional plan for investing your time wisely by blocking high-value activities into a default calendar as appointments and holding yourself accountable for executing them on time.

I have been writing about some of my hero clients and how we are achieving significant results. We have 36 Coaching Modules, which are areas within your business that fall under the broad categories of growth, profits, and freedom. So, when we improve your performance, your business will run better.

Starr’s Social Media Company

I met Starr, owner of a social media company when I was coaching another business that she was associated with. Starr is a very outgoing person who has a large network of small business owners that she interacts with. But she was not able to monetize her work with them to any significant degree. She was also having a difficult time collecting some of her fees. She was “wearing all the hats” in her business, and this was preventing growth in her business. Starr and her husband plan to retire in the Caribbean Islands in the next few years after growing their nest egg.

Strategic Plan, Cash Gap Plan, Employee Acquisition Plan, Billing Process, Pricing, Time Management

Starr filled out our Business Coaching Scorecard and we identified several areas to work on. These included the Strategic Plan, Time Management, Cash Gap Plan, Employee Acquisition Plan, her billing process, and her pricing.

Time Management Focus For Starr’s Social Media Company

With her Time Management Plan, we first identified where she was spending her time. I believe in the Pareto Principle that states that we get 80% of our results from 20% of our efforts. We conducted a time study and realized that she was spending way too much time on some tasks. These included collections, administrative tasks, and posting on social media on behalf of her clients. So, we decided that she needed to focus more on clients and sales. This way, she would need to delegate much of the posting work and automate her billing process. We also hired some team members to handle her postings.

Results For Starr’s Social Media Business

Her results with our Time Management Plan were rapid and significant. Here’s what Starr said:

“I am more focused, my office is organized, and my business has more than tripled. My business hours have decreased.”

Congratulations Starr on your remarkable results in using a Time Management Plan in a Social Media Company! You are one of my business heroes and an inspiration to other business owners. You can view another case study using a team building system here.

 

small business coach