How To Create a Brand

create a brand

Many business owners don’t know how to create a brand and don’t have money to hire a professional. But when setting foot in the world of marketing and business, the first thing you will encounter is the concept of the brand. A brand is essentially the identity and lifeblood of your business. It is what consumers will come to know you by. Without a brand, you will have a hard time putting your creation out into the world.

Through this step-by-step process, you will become familiar with how to form your brand. By utilizing these tips, your high-quality business will start seeing excellent results in a short amount of time. For a more in-depth look at each of these tips and more, check out Active Marketing’s information here.

Here are 10 Easy Tips to Create a Brand

Establish Where You Came From

Your establishment’s history plays a big part in defining who you are. Through defining the way that you got here, you can come to terms with who you are and what your company exists to do. Knowing this factor can help you to better serve any customers that come your way.

Some items that you should know include when you create a brand:

  • Information about the creation of the company, including how and why it was made
  • Content about the founders
  • Items that happened along the way that posed as steppingstones and hurdles
  • The status of the business

Once you have these, you have created a foundation for your business. From here, you can build up your brand with more information based on what your company is, does, and wants to be.

Find Your Vision

Your vision is a statement that tells everybody what your plans are for the company going forward. It should show where everyone should strive to be as you serve customers and employees.

Creating a vision statement might seem daunting, but it is not that difficult now that you’ve laid your foundation.  When writing, you can take into mind:

  • Both big and small picture goals
  • Your present situation and how you can get to a future goal
  • The successes you have had and plan to have
  • That it needs to be brief to get your point across
  • That you should declare, avoiding words that raise a question such as “desire”

Your vision statement will be a part of the brand you create as it grows. It lets customers and employees see the kind of brand that you have created and encourages them to stick around for what is to come.

Moreover, it is a statement of hope for even the newest of brands that you created.

Create a Brand that Aligns With Your Mission

Your mission might sound like your vision statement, but it is different in a few critical ways. Your mission statement lets the world know who you are. It tells them what you do and where you do it.

To create your mission statement, you should consider:

  • Your company’s purpose
  • The business ventures that you embark on
  • The values that you hold near and dear every single day

You can combine all these items into one powerful sentence to create your very own mission statement. It will help drive your values in the business that you conduct, and even increase morale among those that work for you.

Formulate Your Values

What are the values that your company holds at its core? Having a set of values will assist your company in making relationships with clients and employees alike. Values can set your company apart from others and help people to be clear on who and what you are.

When making up your values, you should consider:

  • The way that you want to be perceived
  • The needs of your clients or customers
  • The competition you have in your field
  • Unique services you may have those others lack

By taking into consideration all these items, you will be able to discover your values without issue. All it takes is knowing what you stand for as a company.

Shape Your Brand Personality

A personality is what will draw people to your brand. It gives a human voice to an otherwise faceless company, creating a way for your customers to react and relate to the products that you provide.

A brand personality can be something such as:

  • Trendy
  • Honest
  • Tough
  • Intelligent

It is up to you to pick a brand personality based on your clients, your product, and who you intend to attract. Don’t pick a personality that is the sole opposite of your values and what you stand for.

Define Your Voice of the Brand You Create

Your voice goes along with the personality of your brand. You want to find a way to speak to the customers you attract in a way that is genuine and personable. It should set you apart from those that are trying to compete with you.

Find your voice by answering basic questions in a way that you believe sounds right for your company. Decide whether you are formal or informal, funny or serious, bold or emotional. There’s a whole world of options that you can choose from to make your brand unique.

Take Note of Typography

Believe it or not, typography can impact the way that your brand is perceived. It often affects the subconscious of the viewer, pushing them to either take in the message that you are trying to give or convincing them to walk away.

The typography that you use should match your voice. Some of the most critical elements include:

  • The font styles
  • The size
  • The color
  • The capitalization used
  • Anything that is bolded or italicized

Take care to make sure that the typography you use matches the voice you have chosen. A mismatched set can confuse customers on what your brand voice is.

create a brand

Remember the Colors

Colors can be a vital part of giving a brand to your company. The more attractive they are, the more likely a potential customer will investigate your company further. If you choose bad colors, they won’t be as intrigued to keep clicking or reading.

Like the typography, your colors should match your voice and tone. Look at an established brand to see how they incorporate emotion into their use of color to target their audience and make use of their company values.

Incorporate Good Photography

If you use photography for your company, you should make sure that it is of high quality. Nothing says unexperienced like grainy images on the front page of a website. For your brand to come off as professional, you should take the time to gather great images.

When picking them, you should examine:

  • The emotion that they produce
  • If they show what your company does
  • If they show your goods and services

If they fit all these criteria, they’re good for your brand. Pick photos in a similar style to give a sense of cohesion to the company you own.

Use a Memorable Logo

A logo is a critical part of your brand. It needs to be created in a way that is effective enough for people to recognize it instantly without any description. As your brand grows, the logo will gain more and more power in the marketing world.

A great logo should have a few important features. Some of these include:

  • Timelessness, so that your logo does not become outdated as time continues to press forward
  • Personification, as it should bring your brand to life with the personality it demonstrates
  • Versatility, as it should be able to be displayed in multiple formats
  • Simplicity, as this makes it easy to remember

The logo should come last so that you can incorporate your values and other items into its construction. The finished product should be a powerful image of your brand. Once you have that, you are set to put yourself out into the world. You know exactly who you and your company are. Here’s another post about questions to ask when you’re developing your brand.


small business coach


time management

Time management is an essential skill that enables you to work smarter – not harder – to do more in less time, even as time seems to be small and the activities are more than the available time in a day. Failure in time management significantly reduces your efficiency and increases stress.

Sometimes, one day seems not to be enough time to get things done. However, it takes time management to use the same 24 hours we all get to be productive and achieve more. The highest achievers are efficient time managers. Using time management techniques will help you improve your ability to function more effectively – even when time is tight and pressures are high.

But first, when we talk of time management, what exactly do we mean?

What Is Time Management?

Time management refers to the process of organizing and planning your time – allocating how long you spend on specific activities.

Though it may seem counter-productive to spend valuable time learning about time management rather than spending it on the overwhelming work you have, the benefits of learning time management are significant.

Benefits of Time Management


  1. Stress relief

Setting up a structured schedule and following it up to achieve desired results reduces anxiety. By checking off items on your list of tasks to be done, you can quickly assess whether or not you’re making tangible progress. This keeps worrying about whether you’re getting things done out of the picture as you become less stressed.

  1. More time

Efficient time management creates more time for you to spend in your daily lives. Effective time management gives you the ability to allocate it better and free up wastes that you can spend on hobbies or other personal pursuits.

  1. Increased opportunities

Efficient time management will reduce the amount of time wasted, and that is a skill that can create opportunities for you. Employers nowadays jump on those who can efficiently manage time, as they’d be profitable in their organization/ corporate structure.

  1. Greater likelihood of achieving meaningful life and career goals.

Good time management skills allow you to achieve goals and objectives better and, more importantly, do so in a shorter length of time. It is, therefore, an essential skill for achieving your personal and career goals in the seemingly short time we have. This will also go to build your reputation as an effective manager.

On the flip side, failing to manage your time effectively can have glaring and undesirable repercussions:

  • Missed deadlines
  • Inefficient workflow.
  • Poor work quality.
  • A stalled career as a result of a poor professional reputation.
  • Greater stress levels.

It is essential to dedicate time to learn about time management and the techniques you can use to manage time better effectively.



Time Management Tips

Time management is inextricably linked to success in life, and here are some strategies you can apply to become a more effective time manager.

  1. Create a time audit

Time management starts by identifying where you’re spending your time. Often, what you think is taking up your time isn’t always what is doing so. It is easy to misjudge how long it takes you to get tasks done.

For example, you may think writing an email takes up just 5 minutes of your time, and you allocate just 5 minutes in the belief that it is just a short 300-word email and shouldn’t take long to write. But the reality is, you’re overestimating your speed and underestimating other related, smaller tasks that go in to ensure the tasks go to completion; smaller tasks like proof-reading, monitoring language choice and locating email addresses. These smaller tasks unaccounted for can raise the time of completion of the email-writing task from the planned 5 minutes to well over 20 minutes – that’s 500% more time than you initially planned.

Now, imagine you had this same problem for many other tasks in your day. What was a well-balanced workload from the start of the day will soon spiral into a stress-filled and unproductive to-do list as the day goes on.

Effective time management requires that you have a realistic idea of what you can accomplish and genuinely take up your time. That’s why a time audit is essential.

One easy way to achieve a time audit is to use time-tracking applications to keep an eye on everything you do for a week. At the end of the week, critically analyze the reports on how you spent your time and see where you’re ineffective. This will allow you to become a better time manager as you take necessary corrective steps in the right direction towards effective time management.

  1. Set achievable goals and prioritize your tasks

Taking on too much to do in a short and unrealistic time frame will lead to inefficiency, no matter how apt you are at time management. Having too much on your plate will make you less efficient and stressed out, and the remedy is prioritizing.

If you feel like you’re taking on way more than is feasible in a day, then you can try using the 4 Ds of time management: Do, Defer, Delegate and Delete. This helps you prioritize by having you put your tasks into one of 4 groups:

Do: For tasks that are important and urgent.

Defer: For tasks that are important but not urgent.

Delegate: For tasks that are urgent but not important.

Delete: For tasks that are neither urgent nor important.

Following this approach will help you determine what tasks you should prioritize and what tasks you should defer, delegate, or delete.

Also, when setting your goals, you should ensure they are SMART: Specific, Measurable, Attainable, Relevant, and Timely.

  1. Create a daily plan or to-do list

Having a daily planner or to-do list is another significant step towards effective time management. You can do this either in the wee hours of your workday or at the close of the day in view of the following day.

In creating a to-do list, be sure to keep it simple. No one likes to keep seeing a half-checked list day after day, as it can be disheartening. It is better to over deliver because you are under-promised than to overshoot and fall short of expectations, which applies to your personal productivity.

When creating items in your to-do list, word them as though they were already completed rather than as yet to be accomplished tasks. For example, instead of “Submit project report to management,” rewording to “Project report to management submitted” would boost your motivation when you tick off the task as accomplished from your to-do list.

  1. Plan your week on Sunday

As the next time management strategy, starting your week with a plan will help you focus on your top priorities. It also helps you transition from the carefree weekend mindset to a productive Monday morning “work brain.”

It is essential you plan for your week on Sunday to be more effective at time management. Planning before the first workday of the week will increase your chances of success as you would have broken down your weekly goals into smaller daily tasks. By doing so, you’ll be able to see what you need to do every day at a glance.

To better position yourself for success, set low-priority tasks from the latter days of the week, like Friday, and at low energy times too. Remember, your energy and creativity levels aren’t the same throughout the week. As such, program creative and demanding tasks on Tuesday and Wednesday and meetings for Thursday when overall work energy starts to decline. Invest your Fridays and Mondays for planning and networking. This will make you more efficient at time management.

  1. Take on the most critical task of the day early in the morning

For the vast majority of people, the first few hours of work are the most productive. Strangely enough, you focus a lot better when your brain hasn’t fully awoken, and you should use this to your advantage as you strive to become better at time management.

Your productivity decreases through the course of the day. So, accomplish your most important and demanding tasks first thing in the morning. Take on the most mentally demanding tasks first thing as you wake up.

  1. Use the 80-20 Rule.

The 80-20 rule, conceived by Italian economist Vilfredo Pareto, also known as the Pareto Principle, reveals that 80% of an outcome generally comes from only 20% of its inputs.

To become better at time management, leverage this knowledge and discover what activities are a part of that 20 percent.

If, for example, as an agency worker, you invest just30 minutes a day in sending emails to attract clients, then one hour daily to maintain a social media account that draws in fewer customers than the email service you maintain, it is clear you should drift attention to your emailing efforts if you want to maximize your efforts and get more clients.

You can always conduct a time audit or employee time tracking tools if you’re not sure of the activities that sit in your 20%. Al, this will go to make you much better at time management.

  1. Take advantage of golden hours or prime biological time

There is a time of the day you’re most productive to each individual, what we’ll refer to as your golden hours or prime time. Knowing this will help you optimize your workload and make you more proficient at time management.

An easy way to find your golden hours or prime biological time is to segment your workday into 3-5 time slots. Closely monitor your productivity throughout the week at every time slot. At the week’s end, compare the timeslots and rank them according to productivity. The most consistent time slot in which you were most productive falls within your golden hours.

With this knowledge, you’ll be able to plan your week better, engaging in more complex or highly involved tasks during your golden hours for greater productivity.

  1. Make use of the Swiss cheese method

Large tasks can often make you feel overwhelmed, causing you to procrastinate or affect your ability to focus, as you seem not to know where to begin.

The next tip to effective time management is using the Swiss cheese method, coined by Alan Lakein. The swiss cheese method shows that the best way to approach such large tasks is to break them down into smaller tasks or time chunks. By completing a single, small task or a 15-minute time block, you’ll make a large project less daunting and more likely to be completed on time.

  1. Put a time limit on tasks

Parkinson’s law shows that tasks expand to fill the time they’re given. If you apportion a task two hours rather than one, you’d realize that the amount of work needed to accomplish the task will expand to fill the whole two hours.

Therefore, another essential strategy towards effective time management is setting time limits for your tasks. Using time audits and time tracking, identify tasks that took longer than expected to accomplish. Set time limits to such tasks. This will enable you to be more focused and efficient at accomplishing the task. You will also be constrained to complete the task in the specified period, thereby preventing the task from expanding, as in the case when duties are not well-defined or controlled.

If you still realize you’re exceeding time limits, then you should probably examine your workflow and determine if you should assign more time to such tasks in the future. You could also eliminate little time-wasters like unscheduled breaks.

  1. Record impromptu tasks too

In time management, it is an irrefutable fact that irrespective of how much you plan, unexpected tasks will always pop up during the day. You should also note these impromptu tasks beside your scheduled to-do list and tick them off as you accomplish them. By the day’s end, review your achievements, and don’t be afraid to pat yourself on the back. This review period will increase your confidence and boost your morale in time management as you plan the following week’s tasks.

  1. Be one day early

As we talk about time management, we can’t go by without addressing the aspect of working under pressure. Now, most people think they work best when they’re under the intense pressure of a deadline. They will, by this notion, put off work until the day before it is due. However, this isn’t the case for most. It is commonplace for projects to take more than previously planned, making it challenging to complete projects on time. As such, waiting for the last minute will make you a poor time manager, as the designated time may be insufficient to complete the tasks, thus setting you in a position to pull off an impossible feat.

So, set an earlier deadline for yourself than stipulated deadlines and work towards it. Always try to be a day ahead of time, and you’d become better at time management.

  1. Be careful of replying to messages right away

You shouldn’t be quick at replying to emails or messages at the very instant they arrive if you intend to become great at time management. Attend to calls, emails, and clack messages in bulk during your downtime. Turn off unimportant notifications when working on high-focus tasks to avoid distractions and interruptions.

small business coach

  1. Determine desired results before meetings

As much as meetings are an essential part of every work environment, they are also a well-known time sink. Sometimes, those meetings, whether in person or via remote platforms, can go on longer than planned, and that is a real-time killer. Therefore, to ensure productive and timely meetings, establish the desired purpose and outcome of meetings before holding them. This will keep meetings objective and result-tailored.

Draw up an agenda for your meeting, and communicate with all participants well before the meeting. You will waste less time in the meeting and get back to work quicker, making you more productive and efficient at time management.

  1. Schedule breaks between tasks

In our quest to become better at time management, we must understand that the human brain goes through primary rest-activity cycles (BRAC) during waking and resting hours of the day. The brain alternates between higher and lower alertness every 90 minutes. Therefore, after an intensive work session for more than 90 minutes, we begin to burn through our emergency reserve straw of energy to keep going.

Thus, it helps to schedule a break every 90 minutes to keep your focus to a maximum, thereby enhancing productivity during the workday. This is an excellent strategy for effective time management.

  1. Make the most of waiting times

Waiting is an inevitable part of life. We wait in lines; airport terminals, train stations, waiting rooms, etc. these waiting times are a great window of opportunity to catch up on missed calls and messages. You can also take on activities like meditation, stretch/exercise, and answering emails on your phone. You could even catch up on reading a book in hand or on an e-reader. And the book doesn’t have to be related to work. In general, reading boosts concentration and improves brain connectivity.

  1. Use apps to block out distractions

The “do not disturb” feature exists for a reason and is a great time management tool to keep you focused on computers and phones. There are tools out there that could block out distracting websites as you work, as well as social media feeds when you’re taking on an intellectually intensive task.

  1. Minimize your open windows

When working on the computer, it can be easy to work with many open windows on the desktop. As such, focus your attention by working on just a single monitor at a time and keep just the essential window(s) open. If it becomes necessary, you could even go offline to stay focused on the task at hand.

time management

  1. Organize your emails

We work a lot with emails in a digital age, and having a cluttered inbox can be a time sink. One practical way to speed up email communication and waste less time on exchanges is to stratify and organize your inbox carefully. To do this, you could:

  • Archive emails that might contain vital info but don’t require an immediate response.
  •  Use actionable labels like URGENT, PENDING, NEEDS ACTION.
  • Use filters to automatically assign labels to incoming mail based on specific criteria like the sender’s name or some other information/keyword they contain. You could use this to label all newsletters by setting up a filter for every email that contains the word ‘Unsubscribe,’ common to all newsletters.
  • Enable Canned Responses and create reply templates from emails that you’ve sent more than twice. Simply having a general outline of messages before you start will speed up the process considerably.
  1. Avoid multitasking

When it comes to time management, one of the biggest hindrances is multitasking, as it dramatically diminishes productivity. Those who multitask are less likely to avert distractions than their focusing counterparts. Multitasking can also negatively affect your cognitive ability.

To combat multitasking, be disciplined to take up a single task, set a timer, and work on just that single task until you either complete it, or the timer goes off. This will help you stay focused and improve your quality standard as you become better at time management.

  1. Exercise often

To become better at time management, then apportion time to exercise regularly. Exercise has a considerable impact on your productivity. You could achieve up to a 72% improvement in time management and workload completion by adding workday exercise to your routines. And the sessions don’t always have to be extended. Short and intense workout sessions will do the trick as well as longer sessions. Find what works for you and set aside quality time for short workout sessions to boost your productivity.

  1. Sleep well.

A critical principle of time management is setting aside ample time to rest. Sleep is an essential aspect of human life, and the quality of sleep you get daily can significantly affect your productivity. Tired people procrastinate more and easily get distracted more.

Sacrificing sleep to get more work done hampers your productivity and cognitive ability both in the short and long run.  As such, commit to at least eight hours of sleep every night, even when the deadline is fast approaching, and you’d be more productive at what you do.

time management

  1. Learn to say no

Time is small and precious. So, don’t waste the little time you have in ventures that do no good in advancing your goals and mission. Learn to say “no” to tasks and events that distract you from your priorities. Instead of automatically accepting invitations and offers, it’s better to say, “I’ll check my schedule and get back to you.’” This simple phrase will buy you time to assess offers better and make intelligent decisions.

23: Have a great time—no matter what

As you strive towards more effective time management, it is imperative that you not get obsessed with checking off items on your to-do list. We all need a work/life balance, and finishing up your list of tasks to be done today isn’t work sustaining a burnout tomorrow.

So, work steadily and enjoy yourself. Try to have a great time and find delight in what you do daily.

So, there you have it. With these time management tips, you will be more productive as you start taking control of your time. Here’s another article about managing your time.


small business coach

5 Ways a Company Can Accumulate Student Interns to The Workplace

5 Ways a Company Can Attract Student Interns

Are you using student interns in your business? Are you in charge of recruitment at a firm in need of extra hands to get things moving? Have you considered that students eager to learn may be an ideal resource for your company? And the best part is that the outstanding ones can end up staying with you after graduation.

Internship programs are potent recruitment tools that you can use anytime you want to help your company grow. Whether you are running a college essay writing service or own an FMCG business, you can benefit from learning how to create an internship program. But how exactly can you accommodate students as interns in your company? Keep reading to find out strategies for leveraging internship opportunities and growing your business.

1.    Offer paid internship programs

It doesn’t take a genius to know that students prefer getting paid while learning rather than interning for free. Although you can employ interns without paying them, there are strict conditions. And running an unpaid internship program will restrict your interns from taking on specific roles and working for more than a given number of hours weekly.

Paying interns motivates them to demonstrate their best at work. They will also be more likely to tell other students about your program, giving you free publicity. Thus, we strongly recommend paying interns or providing additional facilities to help them meet their intern goals. Offer them networking opportunities, transportation and excellent recommendation letters to make their internship experience smoother.

student interns

2.    Run virtual internships

When you put out an internship advert, you can expect students from all over the country to pick interest in it. But if it’s a location-based internship, some candidates may refuse due to distance barriers. So in an age where we are smoothly transitioning to virtual living, it comes as no surprise that companies now have virtual internships.

Virtual interns can work from anywhere — home, school, even other countries. This flexibility gives you access to more interns than could have physically fit in your office. It will also ensure that bright students living far away can apply to work with you. And if your company can’t afford to pay interns, global virtual internships may be an alternative. You can hold such internships and have students work up to 10 hours every week unpaid.

3.    Position to qualify for credit internships

To entice potential interns, consider targeting students looking for extra credits. Some schools reach agreements with their students to give them college credits based on their internship. Clerical or mechanical roles may not qualify for this kind of internship, so if you want to attract more students, tweak your model to suit their needs.

Study the curricula of students in your industry and create a program strongly related to it. Companies qualify for credit internships based on how related their programs are to students’ academic disciplines. The schools often task their students to defend what they learned during their training, write an intern essay, fill a logbook, etc. When you combine the prospects of a paid internship and college credits, you can see why students will love to work in your company.

4.    Host your internship in the summer

Timing can make a lot of difference in how many students you can absorb into your company. Internship programs can run throughout the year in line with academic windows, but we recommend targeting summer periods. Students are less occupied during the summer and are available to work for longer. Running summer internships will pay off as you will have more hands on deck to get things done around the workplace. The key is to post adverts for your internship opening as early as possible so that more students see it and plan accordingly.

5.    Ensure student interns do meaningful work

As much as students want to earn, they crave meaningful work. The interns wish to learn, sharpen their skills and pick up new ones relevant to their industry. Students will generally avoid internship programs that their predecessors have complained about after being used for menial tasks that added little value to them. When you take interns, ask them this crucial question: “What do you hope to gain from this experience?” Knowing your interns’ expectations will help you put them in departments that they are best suited for. This step will also let you know whether their expectations are in line with your company’s core values.

Wrapping Up

Properly planned internship programs benefit both employers and student interns. But to attract suitable candidates to work with you, you must understand their needs and create an enabling environment for them to work, learn and earn. Following these five strategies will help you absorb as many interns as your company needs to thrive.

Author’s Bio

Amanda Dudley

Amanda Dudley is a lecturer and writer with over ten years of experience. In 2001, she obtained a Ph.D. in History from Stanford University and ever since then, she has pursued a fulfilling career in the education system. Currently, she works as a part-time essay writer at EssayUSA, a reputable essay writing service.




small business coach

The Ultimate Manager’s Guide For Leading Remote Employees

remote employees

Ultimate Manager’s Guide For Leading Remote Employees

It’s no secret that remote employees are profitable for business. There is both a reduction in office maintenance costs and an opportunity to choose the best employees without being tied to a specific location. But how to get people you’ve never seen in your life to work effectively is a mystery to many leaders. Unfortunately, in such a situation, classical managerial skills are not enough. Soft skills come to the forefront in this system.


Remote employees need to be trusted much more than the team that sits with you in the same open space. To be able to trust your employees, select future remote employees as carefully as possible, taking into account all the features of your company. 98% of leaders of remote employees fall into the trap of distrust. Usually, this disease is cured by the first emotional burnout or the first dismissal of a subordinate. Then, either you learn and rebuild, which is always painful, or realize that remote management is not your strong point and change your career priorities.

Carefully select remote employees for the team and lower the level of expectations. The result will please you very much.


The bad news is that a person assimilates up to 60% of information through non-verbal. The team loses this valuable 60% working remotely, which means they need to be replenished through an accessible and coherent communication system. It would be best if you found a task manager that is convenient for everyone. It is essential that tasks are not confused, lost, or duplicated. Everything should be transparent and straightforward. Next, create a single information space where public documents and everything necessary for comfortable work will be posted. It is also your team’s responsibility to know what technology tools to use to exchange information and how to send large files. And, the most crucial rule, always ask remote employees to talk about how they understand the task – this will save you a lot of time, effort, and nerves.

The most challenging thing is to drive the entire team into a single task manager and require all participants in the process to use it all the time. Here only time and consistency will help you, and then a habit will develop. A single information space and summaries of accepted tasks will help you make sure that everyone speaks the same language – the language of your business.


Unfortunately, not everything depends on the salary. To get a person to work with a cozy and warm sofa with Facebook, and TV shows nearby, you need to give the team a little more than just a salary. The remote team needs common motivational meetings: all project participants must understand where the company is coming from and where, the difficulties, and what will allow the team to be even more effective. Be sure to support and implement employee initiatives. Try to praise and be grateful – more and more often than we are all used to.

Practice shows that only an employee who believes in and shares the mission and values of the project can work effectively remotely. Define and clearly articulate your goal, mission, and objectives. Please make sure everyone knows, understands, and shares them. And don’t forget to praise and support employee initiatives.


Unfortunately, all the skills indicated above will not help you if you do not have clear and unambiguous rules followed by all team members. Creativity and self-organization are great, but not where you do business. Achieving goals requires a system and regulations that are easy to read and understand. Build an organic and stable system out of everything. With your personnel selection use clear criteria and assessment systems.


Establish Key Performance Indicators with a transparent reward system. The rules must be uniform and equally valid for all team members.

This point can be a revelation. After all, it seems that if you trust your remote employees in your team, everything is in order with communications and motivation, then the puzzle has solved. But no! It is important not only to define sane boundaries and clear rules of the game but also to reinforce the boundaries with all employees. The situation when everyone is equal before the standards precludes many contradictions and disagreements.


For the effective work of a remote team, you need to mix in equal proportions trust, intelligible communication, and clear motivation, and then season it all with rules. Congratulations, your remote team is ready to be managed!


small business coach

5 Profitable Real Estate Business Ideas

real estate business

What are some profitable real estate business ideas in 2022? The real estate business is one of the prolific investment markets in the world. For the most part, in developed countries, the real estate industry is less volatile. Therefore, you can invest in it without the fear of losing your money.

Further, real estate gives more control over the outcomes. Hence, it is much safer than the bonds and stock markets, where you have no idea about what will happen next.

There are many examples of people who made themselves wealthier by starting a business in real estate. So are you also thinking about starting a business in the real estate industry in 2022? If you do, then it can be one of the right things that came into your mind.

Here are the 5 best real estate business ideas for you to start earning additional amounts of money:

1.    Start Home Staging Service for Real Estate

The Home staging association UK carried out a survey which highlighted some interesting findings. About 86% of respondents agreed that staging helps to sell a home three times faster. Therefore, these stats show that home staging is a crucial player in the real estate industry.

So, if you want to start a business in this industry, then home staging can be your first choice. Many sellers are reluctant when it comes to preparing their property for sale. Hence, they are always looking for skilled staging services to help them in this task.

Further, there is always room for growth in home staging due to constant activities in the property industry. There are tons of homes for sale due to which homeowners are always seen in a rush to acquire elite home staging services. After all, who would like to live in a place that has a poor interior design and other flaws?

2.    Become a Real Estate Agent

Do you want flexibility while doing a business? Or do you want to be the boss of your own? If you are trying to find all these traits, then there is no better option than becoming a broker.

A real estate agent is someone who helps or represents sellers or buyers in making deals. You are not required to indulge in a complex process. As an agent, you must offer your client the best houses and prices. If you have a client looking for a house in Texas, at eXp Realty, you will find Sugarland TX house for sale, which can work great for your business. Hence, you can get into this business at ease and make money for future growth.

Furthermore, becoming an agent is not a big deal for many people since it does not require any advanced degree. Interestingly, 43% of the realtors come from simple educational backgrounds and still manage to make large sums of money. The only thing you need to do is get yourself licensed for the transaction processes.

3.    Start Home Cleaning for Real Estate Agents

Sellers have a duty to make sure everything is okay with their business. They do not hesitate from adopting things that make their marketplace more successful. Further, as we addressed the need for home staging earlier in this article, home cleaning is another vital aspect of this venture.

So, starting a home cleaning company for real estate can bring prolific results for you and your clients. People in this industry are busy with other duties. Hence, they cannot clean the houses themselves.

A home cleaning business is always in demand because real estate agents always need professional services to clean a home before listing it. It is one of the most active markets in the world. Hence, starting a home cleaning firm can be a fruitful venture in 2022. Successful dealers will always look up for elite cleaning services, so avail of this moment and get more work for yourself.

4.    Moving Service

Starting a moving company can be a great business idea in 2022. People will hire a transport service to bring in their trucks and load items to move from one property to another.

Also, there can be a large number of items for transition between properties. Thus, people will always look up to moving companies to do this task since they don’t own large trucks and workers. You can also sign a contract with real estate agents, assuring safe and sound delivery of their assets. It will help in expanding your market as more trust builds for future projects.

One other benefit of investing in a moving company is the chance to get a partnership with a dealer. You can get in touch with dealers, and they will hire you whenever there is a need for carrying things. Further, there will be more shots for your company as your connections expand.

5.    Start Real Estate Photography

Doing photography of property is one of the easiest things you can do to get into this business. The budget requirement for photography is also nominal, so you don’t need s constant cash flow to support your venture. Get a camera, and you are ready for the job.

Since buying a camera is a one-time investment, you can expand your cash in-flow with ease without any extra spending. The big picture is that you’ll get exposure to the market, and from this, it will be easier for you to make your plans for the future.

So if you are tight on budget, then photography can be an ideal choice for you in 2022.

Bonus Idea: Marketing for Real Estate

You can start a company that does the marketing for Real Estate companies. You can offer to collect and consolidate their data to develop insightful marketing strategies. Many digital marketing companies offer CRM for Real Estate to help them generate and convert leads. Additionally, customer relationship management software helps increase operational efficiency which increases productivity and profits.

5 Profitable Ideas for Real Estate Business in 2022

Real estate is indeed one of the most productive investment markets in the world. There are many examples of people who established their roots in this business much faster than other investors.

It is a lucrative market that can make you wealthier even if you don’t hold an advanced degree. Moreover, if you are trying to start a career in the property market, then make a plan to invest in the right place.

What are some of the best tips before starting a property venture? Do share your ideas with us! Check out this post about the 51 Best Startup Ideas.


small business coach


Thinking about communication styles, communication forms the backbone of human interactions, and its mastery gives its master the keys to unlocking the doors to meaningful connections. To achieve this, it is important to understand communication styles and where best to apply them for effective communication.

In this article, we will be looking at communication styles, the four main types, and some tricks to becoming a better communicator.

But before we get into it, it’s essential to ask, who is an effective communicator anyway?

Who is an effective communicator?

An effective communicator can convey a message thoroughly and is concurrently responsive and receptive to other’s input.

Effective communicators speak clearly, directly, and with plain and easily understandable language. Effective communicators are usually open to the suggestions of others.

Some common characteristics of effective communicators include:

They contribute actively to their workplace

Effective communicators are mostly central to work operations as they know the company’s objectives and are equipped with new communication styles to function. They are also good listeners and know when to take direction from other’s suggestions.

Others trust them

Being effective communicators mean they speak honestly, listen attentively, and usually the go-to individuals for advice. They are great conversationalists because they value the input of others.

They express themselves freely

Individuals with effective communication skills have a good understanding of the necessity to be direct and honest in their ideas and opinions. And even when they disagree with others, they remain respectful of other team members.

They have their communication style

Effective communicators ensure their input is memorable, such that listeners are more likely to remember their ideas and opinions. To achieve this, they make use of communication styles that suit the situation. Communication styles include such aspects as inflections in speech, body posture, humor, etc.

They can make complex topics simple

The ability of effective communicators to make complex topics appear simple to enhance understanding in their listeners. Irrespective of the field of study, nature of the idea, or complexity of the concept, effective communicators know how to make it simple for the unlearned in that particular field to comprehend.

assertive communication

What are Communication Styles?

The various ways people communicate with others are termed communication styles, and there are four principal types of communication styles: passive, passive-aggressive, aggressive, and assertive communication styles.

Having a perfect understanding of the various communication styles can enable you to develop better relationships and improve existing ones. Your ability to connect with others will define your ability to navigate through difficult conversations.

Sometimes, our communication seems to work flawlessly and, at other times, may fail woefully. Communication breakdown happens as a result of patterns and habits stemmed from our communication that may get in the way. These habits are what we refer to as communication styles.

Now, suppose you’re working to be a better leader in exhibiting pristine leadership qualities. In that case, enhanced communication skills are topmost on your bucket list as they can shape the atmosphere in your work environment. Better communication also means a better cultural environment at home, the office, school, and the community.

So, what are the four primary communication styles? Read on to find out in this article.

The Relationship Between Communication styles and Connection

Our communication styles can help us build meaningful connections. Why are connections important? Because they are a crucial necessity for success at any venture in life. Some reasons why meaningful connections are essential include:

  • Our physical and mental health depends a great deal on the types of connections we have. Solid and stable connections will positively impact our well-being, while poor social connections will negatively imprint.
  • People with meaningful interpersonal connections with others are less likely to fall into depression and anxiety
  • People with strong and meaningful connections are more likely to live longer than those with more poor connections.
  • Our ability to communicate effectively and connect with others can positively affect career success and performance at work.
  • Our ability to connect with others creates a stable and healthy family environment.

Creating a connection requires sustained conversation, and sometimes conversations can go so south. We may say some things that suddenly push people away or changes the atmosphere from warm and loving to hostile or even awkward. At other times, the conversation can almost seem like you waved a magic wand. With everything going effortlessly well, with clear understanding and respect in the conversation, such instances are bound to create lasting connections.

Life is about connecting with others. As the saying goes, you can’t live out as an island. Meaningful connections, when rightly achieved, can make life brighter and more fulfilling.

group talking

Behavior Traits and How They Influence Communication Styles

As we interact with others, science fields like Social and Neuro-sciences have shed more light on what exactly goes on:

  • The behavior patterns people exhibit become more stable over time.
  • People develop impressions about others based on verbal and nonverbal behaviors.
  • Their perceptions of others determine the behavior patterns people exhibit towards others.
  • Assertiveness and responsiveness; are the most critical dimensions of human behavior.

Over time, our seemingly scattered behavioral patterns become habitual and may not always reflect our ever-evolving thoughts and emotions. As such, what we say may not always be exactly what we mean.

Our communication may sometimes give others a wrong impression about us or what we’re trying to communicate. These all impact how others perceive us and respond to our interactions.

Likewise, our interactions and habitual behaviors are sometimes misjudged by others who fail to understand what we’re trying to convey. This will always lead to misunderstandings, and it can be pretty frequent.

To solve this, we must understand the different communication skills and the best style suitable for specific scenarios.

The Four Main Types of Communication Styles

People develop behavioral patterns, verbal and nonverbal, which become habits that can influence how we communicate.

Generally, the main communication styles that people use are:

  • Passive
  • Aggressive
  • Passive-aggressive
  • Assertive

Passive Communication Style

Those who use the passive communication style usually have a hard time expressing themselves and often give in to others. Such lapses in communicating with others will often lead to misunderstandings, miscommunication, and built-up resentment.

The passive communication style has some characteristics that often give away its users:

  • Difficulty in making eye contact
  • Inability to refuse demands or requests, to say “no.”
  • Go with the flow type attitude
  • Poor posture

Passive communicators often use phrases like:

  • “It doesn’t matter that much.”
  • “It isn’t a big deal.”
  • “I just want everyone to get along.”

aggressive communication

Aggressive Communication Style

On the extreme polar end of the passive communication style is the aggressive communication style. Aggressive communicators usually tend to dominate conversations. They often are bossy, issuing commands and asking questions rudely while failing to listen to others.

Aggressive communication style users can be selfish, making things all about them. Those in authority using this communication style are more of bosses than leaders.

Aggressive communication style users have some traits in common:

  • They talk over others
  • Poor listeners frequently interrupt others.
  • Controlling or demanding
  • Point fingers often
  • They use intense stares and glares
  • They often frown
  • Criticize, intimidate or even threaten others

Some phrases associate with this type of communication style include:

  • “It’s my way or the highway.”
  • “I can’t be wrong. I’m right, and you’re wrong.”
  • “Because I said so.”
  • “I’m the boss.”

Passive-Aggressive Communication Style

A Passive-aggressive communication style blend that appears passive superficially but with underlying resentment expressed in more subtle and indirect ways is called the Passive-Aggressive communication style.

Here’s how you can identify the passive-aggressive communication style, as its users have the following characteristics:

  • They use frequent sarcasm
  • Their words don’t often align with actions
  • Facial expressions and spoken words are often a mismatch
  • They have difficulty acknowledging emotions

Some phrases that give away passive-aggressive communication style include:

  • “Fine, whatever.”
  • After saying something rude, sarcastic, or severely damaging, “I was only joking.”

Assertive Communication Style

The assertive communication style provides the most effective and healthy way to express yourself. This style is a proponent of open and honest dialogue, taking into consideration the needs of others.

The assertive communication style has some associated vital behaviors:

  • The ability to confidently express desires and needs
  • Encourages balance in conversations in which every participant has a chance to speak
  • The unashamed use of “I” statements (ex: I feel worried when others fail to respond to my messages.)
  • The ability to say “no.”
  • Healthy maintenance of good eye contact

You may recognize the assertive communication style through phrases like:

  • “I am responsible for my happiness.”
  • “I respect the opinions and expectations of others.”
  • “We all have the right to self-expression honestly and respectfully.”

So far, you can quickly tell why the passive, aggressive, and passive-aggressive communication styles can cause problems when building genuine connections and interactions with others. The failure of the aggressive communication style to listen to others, the failure of the passive-aggressive communication style in shying away from any conflict, and the fear of expressing oneself as is the setback of the passive communication style greatly hinder communication and connection building with others.

Communication styles are fluid, and most often, more than one style can be applied by the same individual. You may rely on a passive communication style with family members and take up more aggressive approaches at work with colleagues. Communication styles can also change over time as we grow and learn from the experiences of life.

communicaton styles family

Which type of communication style to use

From all this, it is essential to point out that words may not always have the intended impact thereof, and it takes a great deal of skill and practice to have the desired impact. Such skills can be learned and improved upon.

The assertive communication style thrives in an atmosphere that requires both the listen and the speaker to express themselves respectively and openly. Such a communication style requires an open, honest and direct speech, without any aggression.

Here are some tricks to better your conversations with more assertive communication:

  • Express needs and wants with confidence
  • Be confident to use “I” statements
  • Sustain comfortable eye contact
  • Be apt to listen when the other person is speaking
  • Learn how to say “no.”

I’ll like to mention here that it helps to know the various communication styles to quickly recognize your dialogue partner’s communication style. This knowledge will enable you better decode what the person is trying to communicate, thus reducing the risks of misunderstanding in communication. Such knowledge will also enable you to know how to respond better.

Words often fail to describe our complex emotions and dynamic thought patterns accurately. Words often try to quantify abstract and intangible things. We ascribe meaning to the words, the sequence, and the timing to describe what stirs within us. But then, our inner feelings, perceptions, processing, attitudes, and others remain invisible.

Understanding these concepts is difficult, let alone trying to express them clearly. That’s why self-awareness is crucial. You must have an intimate knowledge of yourself before you can even begin to express what you think and feel to others. For this, various self-assessment and personality indicator tools like the DISC profile exist to help you know yourself.


The DISC Model

The first level of distinction with regards to determining your communication style is deciphering how you make decisions.  The DISC Model provides an unbiased personality assessment tool for assessing human behavioral patterns.

The DISC model consists of four quadrants:

  • Dominance/Driver: This quadrant emphasizes results and the bottom line.
  • Influence/Inspirational: This emphasizes relationships and one’s influence on others.
  • Steadiness: This quadrant emphasizes cooperation, honesty, and reliability.
  • Conscientiousness/Contemplative: This emphasizes competence, quality, and one’s expertise.

The DISC profile assessment tool unveils a great deal about yourself. Your social results reveal your strengths, weaknesses, opportunities for greatness. This can help identify your biases, blind spots, and unfulfilled needs, often reflecting lousy behavior.

Communication style assessment tools help you develop self-awareness, an essential aspect of ineffective communication, and developing healthy connections.


The Relationship Between Communication Style and Success

Pristine communication and success go hand-in-hand.

When we think of a successful person, two fundamental characteristics quickly come to mind. First, successful people have a sense of comfort with themselves and a high degree of self-awareness. Such confidence also reflects in their sense of purpose in life.

Second, successful people have good communication skills. They have an effortless time relating with other people and can quickly connect, set other people at ease, and communicate in such openness, inspiring trust in the conversation.

Having understood the four primary communication styles, it is imperative to develop self-awareness and unveil your personal needs and behavioral tendencies. This will allow you to employ an assertive communication style with confidence.

Without communication, you can’t achieve your goals in life, be it in business, family, health, or finances. Until you learn to communicate effectively, you’d always fall short of your expectations. Effective communication doesn’t mean dominating in a conversation or being the loudest voice heard, having the last say, or avoiding conflicts. Effective communication is all about understanding your needs and how to effectively express those needs while simultaneously valuing the input of others.

How to be an effective communicator

  1. Know your purpose

There are different types of speech, like persuasive, informative, instructive, etc., knowing the purpose for communication helps to be effective. Having the intended purpose for communication goes a long way towards ensuring efficiency in communication.

  1. Identify your audience

Knowing who you’re addressing is the next step to stepping up your communication game to the level of effectiveness. You should know who you’re talking to choose the communication styles better to use. Communication hinges on several factors like age, social status of the audience, etc. As such, the type of audience would declare the communication approach to employ.

  1. Have a plan

If you intend to engage the audience as you communicate, it’s vital to have a plan. Anticipate any possible reactions from what you’re going to say and how you’d react thus comments. You should anticipate some reactions and prepare beforehand how to address those concerns.

  1. Listen actively

When you can listen attentively to what others are saying, you can better comment on what is being said. As such, it is essential to maintain proper posture in listening and eye contact and minimize movements. Also, you should periodically make gestures that indicate you’re following up on what is being said, including some verbal expressions.

  1. Be clear in your speech

Several factors go into being clear in your speech, such as your tone, volume, and pacing when it comes to effective communication. Ensure that your tone is appropriate for the audience; be formal when it calls for it and be casual when it’s appropriate. When it comes to volume, this depends on the number of people you’re addressing and the distance separating you from them. For a larger audience, a louder volume is expected than a few individuals in a room. Also, be sure to use a sufficient pace for the audience to understand what you’re saying.

  1. Use appropriate body language

Communication goes beyond the words we speak but encapsulates our body language. As such, it is crucial to regulate such aspects as body posture when standing or sitting. Also, maintain eye contact when communicating with a smaller group of persons and avoid any forms of distractions, especially from your phone, except in emergencies.

  1. Be approachable

Effective communicators don’t only keep up good skills in sustaining conversations but ate approachable for new conversational threads. Their ability to listen to others’ inputs makes them more open to conversation, encouraging their audience to step upo with new ideas, suggestions, and corrections, knowing such input would not be overlooked.

  1. Avoid uncontrolled emotion

Emotion can sometimes spill into communication, especially when, for example, you’re speaking about something you’re genuinely passionate about, and it’s easy for those emotions to affect your communication. Generally, it is safe to avoid such emotions as anger or frustration in your communication, especially in a formal setting. Be objective in presenting that viewpoint, as it would allow the audience to process your ideas objectively and find more appropriate ways to respond.

  1. Avoid Interrupting others

In conversation, there is an appropriate time to respond and an appropriate time to listen attentively. Effective communicators know when to respond and when to stay mute. It is imperative to allow others to air their minds before you present your viewpoint. This shows you’re respectful of the other’s opinions and are considering them.

 To wrap things up

Investing to better your communication can change your life. So, take conscious steps today to improve relationships and build trust as you create meaningful connections with others. Here’s a great blog post on using effective communication styles to run team meetings.

small business coach


How to Make Sure That Remote Workers Are Not Overlooked

remote workers

Are remote workers being overlooked? The COVID-19 pandemic has seen working from home become the ‘new normal’ for employees throughout the UK. While some are relieved to give up the daily commute and wish to continue remote working, others are anxious about the future of working from home.

One of the biggest concerns for employees working from home is being isolated and overlooked compared to those who return to the office.

In fact, a study of over 1,000 employees carried out by Business Electricity Prices has found that more than half (53%) of remote workers are concerned about being left out of team meetings and other activities taking place at the office.

This has led to fears regarding career progression for some homeworkers. Over a third of employees working from home worry about being overlooked for promotions and pay rises in favour of those who have returned to the office.

Could fear of exclusion affect a remote worker’s mental health?

Missing out on chatting to co-workers in-person at the office can leave remote workers feeling disconnected and excluded from their workplace. A large concern for employers will be how these feelings of exclusion could affect employees.

Feelings of isolation or loneliness can have a real impact on both mental and physical health. One study has even found that loneliness can increase the chances of mortality by 26%.

Prolonged feelings of loneliness or exclusion can also lead to a number of mental health conditions including anxiety and depression. The co-founder of London-based People Collective, Matt Bradburn, conducted an internal survey which found that 70% of his network were experiencing social and mental health problems including feelings of loneliness.

Are remote workers being overlooked in the workplace?

For many businesses, productivity has been viewed as a large barrier to allowing remote working. There have often been fears that staff work rate would drop given the comforts of working from home.

However, with the pandemic forcing staff in many offices to work from home, those fears have significantly reduced. One study has found that two-thirds of employers have reported an increase in productivity for remote workers compared to in-office workers.

Yet these feelings have not necessarily led to a sense of security for employees. Many remote workers feel they must work harder than in-office colleagues, as management cannot physically see them at work.

An Indeed study found that 37% of remote workers feel that working from home can result in reduced visibility and access to company leadership.

This lack of visibility has led to 35% of homeworkers worrying they may be overlooked for pay rises or promotions in favour of those who work at the office full-time.

What can employers do to support remote workers?

With the potential for remote working to leave employees feeling isolated, it’s vital employers take steps to encourage inclusion.

Keeping communication open is vital. Research has found that 46% of employees believe the most successful managers check in with remote employees regularly.

Maintaining personal relationships is often just as important as professional communication. 39% of employees reported that they feel a greater sense of belonging when colleagues enquire how they are doing.

For employers, this can require extra effort to communicate with staff who are out of the office. Speaking with staff and encouraging them to check in on each other is also vital.

Regular communication. Fortunately, applications including Microsoft Teams, Zoom, and Slack have made team meetings for remote workers much easier. However, employers and managers must ensure communication doesn’t fall away the longer staff from home.

Light-hearted conversations. Remote workers may feel they are missing out on light-hearted conversations and non-work-related chats which regularly take place within an office setting. These conversations are often vital to building morale within the workplace and creating a team mentality.

Daily News Channel. Employers can keep remote workers in the loop by creating a daily news channel where staff can share funny or relevant news articles. Setting time aside for team members to check in on each other can also help reduce feelings of exclusion and loneliness.

Inclusive Work Environment. It’s also vital that remote workers don’t feel they are being left out of meetings or workplace discussions. Employers should ensure meeting minutes are always taken and distributed to any relevant employees.

Once COVID restrictions allow, managers should aim to have face-to-face catch ups with remote workers. Even an informal monthly face-to-face catch up can help employees voice any concerns they may have and help them feel more comfortable in their role.


small business coach

Reading Minds: How to Boost Your Email Conversion Rate

Email and analytics are cornerstones of marketing, but, as is often the case with strategies considered “obsolete,” laypeople tend to overlook the strength of email marketing. As one of the first significant marketing trends in the digital age, email marketing gave rise to just about every other form of campaigning before the social media takeover.

Today, the numbers for email marketing continue to validate its value as a marketing method that can reach countless qualified leads.

  • 293.6 billion emails are received every day, with 52% of responders saying that email is their primary communication method.
  • Most professionals (86%) will give communications priority to email, and analytics show that the average open rate for emails was 22.5%, with a click-through rate of 3.43%.
  • 89% of marketers prefer this method of lead generation, and 47% of marketers find that this method is the most effective means of marketing to potential and existing customers.
  • Email marketing is so potent that it can deliver up to 4,200% ROI. It’s also 40% superior when it comes to bringing in conversions.
  • And most of all, customers are more loyal through email newsletters, with 37% of respondents saying that it’s effective in building brand loyalty, retention, and purchase influences.

How to Boost Email Conversion Rate Using Predictive Analytics

There are numerous ways to get utility out of email, and analytics data is one of them. From getting an IP lookup through email to gathering your audience’s demographics—there’s a lot to be gleaned from information in your email campaign.

But why is it crucial to be able to gather data from your campaign? It’s not just about analytics: it’s about getting the factors and data for predictive analytics. This makes all the difference when trying to determine interest in products and services. This includes the potential direction of your marketing campaign in its entirety.

Understanding the Power of Predictive Analytics

Marketers know that if they need customer data, they can get that information from the email. And analytics uses that data to create models for customer personas, see buying trends, and discover interests. This is referred to as predictive marketing, a more efficient way of selling to customers and improving conversions. Predictive analytics does all of this and more, utilizing the power of machine learning to make computations beyond human capability.

By strict definition, predictive analytics is the use of statistical algorithms on user data. With machine learning technology, the algorithms can predict future outcomes based on existing historical data. AI and machine learning can show marketers what trends are forthcoming and what customers are likely to be purchasing next. Essentially, it’s user information from email and analytics for predictive marketing but performed on an exponential scale.

The use of AI and machine learning for analytics has steadily been on the rise, but in recent times, more so in marketing. This is because marketers have a lot easier access to customer data in large quantities. Furthermore, what was once inaccessible technology is now more widely available in the form of automation tools. Algorithms have also become far more sophisticated. And finally, cloud computing has made it so that even marketers can access the greater computing power needed to make predictive analytics work.

Currently, there are five major predictive analytics applications used for marketing purposes:

Predictive Modeling for Customer Behavior

This one goes beyond just email and analytics. Predictive modeling is used by large “shopping mall” type of companies such as Amazon and eBay. Often, it’s a way to create predictive models about their customers and determine which customers are more likely to purchase specific items. This can even predict the likelihood that they’ll make a particular purchase.

Qualifying and Prioritizing Leads

Analytics can also enable marketers to “filter out” leads who are most likely to be interested and make a purchase (and therefore improve conversion). Through predictive scoring, identification models, and automated segmentation, marketers can prioritize the most qualified leads. They can approach them, for example, with a personalized email, and analytics proves that these leads will be the most responsive.

Introducing Products and Services

One of the great things about predictive analytics is that it can help companies reduce production costs and determine what customers are looking for. This allows companies to figure out which products and services to introduce to the market. It reduces the risk of losses, wasted resources and improves production chain management.

Timely Content

It’s not just products and services that become timely; the customers’ needs can be addressed at the right time. Customers gravitate towards a positive user experience, such as being alerted through email of a new product that they need. And analytics show that customers are more likely to make a purchase when alerted about it through personalized communication like this.

Successful Marketing Strategies

Through the use of predictive analytics, marketers gain valuable insight that helps them plan their upcoming strategies. Analytics use internal structured data, social media data, and behavior scoring in customer data. All these data are used to figure out if a marketing campaign would be successful in one platform or another or if it’s suitable to a specific demographic of the target audience (such as the predictive models mentioned previously).

There’s a reason that predictive analytics has recently gained steam among marketers: it lets them create more personalized and relevant campaigns and messages for their target audience. It gives them access to information that allows them to reach an even more comprehensive range of demographics. It produces better business decisions and metrics. And most of all, it ensures a better overall customer experience that leads to brand retention and customer loyalty.

And when you combine the power of email and analytics, things only get even better.

email and analytics

Give Your Email Campaigns a Big Boost Through Predictive Analytics

Email isn’t just a tool that marketers can use to gather data that powers predictive analytics. It’s also an instrument to put what predictive analytics has learned into action. Email is 40% more effective when it comes to getting new customers—that’s more than Facebook and Twitter combined. And when used with knowledge gleaned from predictive analytics, marketers can create better, more distinctly personalized, targeted campaigns to make emails even more effective.

Determine your potential customers’ purchase intent.

A great thing about analytics is that it uses AI and machine learning to determine how a customer will make a specific purchase. For example, predictive analytics can identify that one particular customer group is likely to be interested in a new product. Then, marketers can disburse a targeted campaign about that product through email. And analytics will show if these customers will make the purchase and convert with just a gentle nudge.

Narrow down a user’s preferred category.

Another use for predictive analytics is to study your customers’ purchase history. The algorithms take this information into account and look for purchasing trends and habits that indicate if they have a preferred category to shop in.

This sort of analysis is helpful for eCommerce sites that want to send tailored campaigns to their users. A specific user might often shop in the sports department and has a high purchase rate from the category—this opens the opportunity to send an email about a discount or free shipping for items in that section.

Upselling and cross-selling to customers.

For upselling and cross-selling purposes, email and analytics are a godsend. Using the analytics, marketers can now use email to cross-sell to them by recommending certain items that the AI suggests they are most likely to purchase.

For example, a customer makes a swimwear purchase on the website. The analytics may provide insight that they are likely to go on a trip and require other swimming items such as a snorkel, beach shoes, or goggles. It keeps marketers one step ahead of the apparent trends and actively anticipates customers’ needs.

Offering personalized content to users.

Customizing email and analytics aren’t just for selling to customers: it’s also great for improving their experience on your website. This is a method that sites like Netflix and Spotify use to cater to their customers’ interests. Based on what analytics have determined as their interests, a user might see different content on the site than others. Analytics can help you make sure that when your customers come to your website, they see content that they are interested in. It keeps them on the site longer and improves their user experience.

Build customer retention and keep them active.

Using email and analytics for customer retention involves tracking customer behavior as they interact with your website. Predictive analytics tell you how a customer thinks as they browse through the website. And you can use this knowledge for retention by sending an email to remind them if they’ve left anything in their cart. It also keeps them active by making them frequent buyers; if analytics say they have made a specific amount of purchases, you could send a marketing email to them that lets them know they get a loyalty reward such as a promo code.

Create follow-up emails.

To expand on the previous point: email and analytics go hand-in-hand when adapting to customers’ shifting moods. By collecting customer data on their past purchases, site movement, and interests, machine learning can also determine if they are losing interest or are likely to make a comeback with the right incentive.

The correct follow-up email urging them, for example, to check out through a discount can help you close the sale and improve conversion. Furthermore, custom emails with more items that might interest them, as shown by the analysis, may make them want to add more things to the cart, thus increasing sales.

Prompt them to re-engage through something new.

Another effective tactic in email and analytics is to bring back leads that may have been “lost.” If the data shows that the customer has lost interest or hasn’t made a purchase in a long time, predictive analytics can figure out what could bring them back.

Looking into previous browsing and purchase history, the team can introduce a product or a service that will appeal to their interest. It may solve the problem that the other items were not able to address. Not only will this allow you to manage the customer’s needs better, but it also anticipates them and reminds customers that you have something to offer for them. It makes them re-engage and renews their interest.

Final words

Predictive analytics, inherently, is not a new concept. In terms of marketing, people have been trying to use customer information to open up new opportunities since commerce began. Understanding and anticipating those needs gives a company the edge.

Therefore, by using the power of email in compelling users, coupled with the strength of data backed by predictive analytics, businesses can make more intelligent and better decisions. Customers get more of what they want when they want it and when they need it most. Timing is everything, and email and analytics keep you one step ahead of the competition every time.

Has your company been using predictive analytics for marketing campaigns? What have you learned about your customers? Let us know in the comments below.


small business coach

What is a Management Consultant?

What is a Business Management Consultant?

A business management consultant can conceive and propose feasible ways to enhance the efficiency of an organization. They usually extend advice to the managers of organizations on more efficient management tactics that increase profits by reducing production costs and increasing revenue.

What Does A Management Consultant Do?

Business management consultants have duties that include:

  • Functional Expertise and Specializations

Business management consultants extend their expertise to managers of companies in specialized areas like governance, strategy, mergers, strategic leadership organization design, operations, finance, digital transformation, information technology, risk management, organizational change management, human resources, organization development, advertising, talent management, and marketing, to name a few.

  • Objective Analyses and Assessments

Their objectivity allows business management consultants better conduct appropriate research and analysis for the betterment of the organization. They also present unbiased opinions as an objective third party and an outside perspective in complex and challenging issues.

  • Project Management

business management consultantBusiness management consultants collaborate with the senior leadership of organizations and internal project teams to deliver hands-on project leadership consulting and management in aspects such as project implementation, measurement, and execution. They will, thus, play an active role in identifying and mapping out schedules, milestones, and required resources needed for the realization of projects. They may also coordinate communication between the client and the company upon project realization and communication with senior stakeholders, staff, and other teams of the company with regards to the project.

  • Understand Business Needs and Challenges

It is the responsibility of the Business Management consultant to study and understand the particular challenges to the organization carefully. They also strive to understand the needs of the organization to provide relevant business counsel. This may be achieved via personnel interviews, review of internal company data like financial statements and payroll information, on-site evaluations on the organization’s production processes, equipment, personnel, and methods.

  • Develop Strategies for Company Growth

The Business management consultant has a responsibility to devise new strategies for ensuring the relevance of the company in the marketplace. Their ideas and innovation maintain the competitiveness of the company in the marketplace.

  • Analyze Financial Data

The business management consultant may need to analyze the financial data of the organization. Data like revenue, expenditure, employment reports, etc., will help synthesize mathematical models for the company.

  • Make Recommendations

Business management consultants synthesize solutions to problems plaguing the organization and present recommended management solutions, often through reports or presentations. They may recommend new practices, systems, procedures, or a complete overhaul of organizational structure. The management consultant’s ultimate aim of recommendations and proposals is to increase business profits by optimizing the production process, reducing production costs, and increasing profits.

  • Actively Participate in Implementing Accepted Recommendations

The role of the business management consultant doesn’t end at making recommendations and presenting proposed solutions to problems. Vetted and approved recommendations need to be implemented, and the business management consultant works with the management of the organization to ensure changes are effected and working.

  • Staff Training

The implementation of more efficient production methods and procedures may necessitate training of current staff. The business management consultant again fits in to organize and coordinate training classes for employees to ensure they are up to speed on innovations in the company. They will also work towards inspiring staff towards faster adoption, and higher proficiency with regards to new operating methods arrived at as a result of business management consultancy.

The Average Salary of a Business Management Consultant

management consultantThe salary for a business management consultant isn’t set in stone and varies depending on geographical location, the scale of consultancy offered, and the working experience.

Going by the scale of consultancy offered, junior business management consultants can start off making about $35,000 – $40,000 per year with larger firms. Smaller-scale consultancy (with small businesses) will be less than this.

Considering the working experience of the business management consultant, a three to five-year experience can earn a paycheck of up to $70,000 annually.

A senior-level business management consultant with a great deal of consultancy experience can make as much as $173,000 per year, given that bonus schemes are in effect. And as the experience builds, the management consultant can charge a daily rate or per-project basis.

Business management consultants can also benefit from allowances, pensions, schemes, insurance, on-site gyms, interest-free season ticket loans, and childcare vouchers

Working Hours for a Business Management Consultant

Business management consultancy can be pretty demanding, with long work hours beyond the average 9 am to 4 pm workday. There may even be extra daily work needed to be taken home, especially for larger projects or when project deadlines are approaching, and the project is behind schedule. However, the specific working hours are dependent on the type of project and the hiring firm.

Firms in the modern-day are increasingly paying more attention to the work-life balance of workers and management consultants by offering benefits packages, work-from-home opportunities, maternity and paternity leaves, and flexible working schedules. All these go to make the management consultant’s job a lot less cumbersome and more effective.

There are also freelancing management consultancy gigs, given the right contacts and substantial experience.

How to Become A Business Management Consultant

Education, Experience & Certification

People who desire to engage in business management consultancy as a career typically require an academic degree and, in most cases, a related work experience.

  • Education

Most business management consultants must needs have a bachelor’s degree at least. They often major in business administration, management, accounting, economics, finance, marketing, psychology, or computer and information science. Instead, many organizations will prefer business management consultants who have completed more advanced educational programs like an MBA (Master’s of Business Administration).

  • Experience

The more experience you have as a business management consultant, the more likely you will be hired as you’ll be perceived as more competent. In some cases, organizations may offer training and interning opportunities for recent graduates with no working experience.

  • Certification

A Certified Management Consultant (CMC) certification from The Institute of Management Consultants USA can set you from the crowd and enable you to get employed as a business management consultant. Even though certifications isn’t a prerequisite to being a management consultant, it is an excellent employment opportunity booster.

Business Management Consultancy Levels

Generally, there are four business management consultant levels on the career ladder, depending on education, related experience, and competence.

Entry Level

The entry-level is the first level of business management consulting. The candidate at the entry-level is usually an analyst for the business or associate management consultant. This level requires a degree but may not emphasize working experience.

Management Consultant Level

The second level of a business management consultant is usually referred to as the actual management consultant level. This level requires an undergraduate degree plus some degree of management consulting experience, ranging from two to four years of experience.

Senior Consultant Level

The senior business management consultant is the third level of management consultancy and is also called the project lead. This level of business management consultancy requires a graduate degree plus seven years of working experience as a business management consultant. An undergraduate degree with at least ten years of working experience may also be acceptable for this level.

Partner Level

The Partner-level is the fourth level as a business management consultant, sometimes referred to as the principal level. This level requires a graduate degree with more than ten years of hands-on experience as a business management consultant.

P.S. Throughout this article, we refer to business management consulting jobs that require at least a college degree as a minimum requirement. But it should be noted that not all management consulting jobs require a college degree. Some organizations will still be willing to work with someone without a college degree with substantive working experience in place of a degree.

The college degree requirement comes into play for more organizations that work with specialized business management consultants or strategy consultants.

Skills & Competencies

The skills and competencies required as a business management consultant vary depending on the industry and specific client base. But you will be expected to hone in on your expertise and specialization and develop the skills and aptitudes in your specific field of functioning you would be offering consultancy services.  The higher the business management consultant you attain, the stronger the required skillset, which means the more you’ll need to know.

Successful business management consultants have the following skills and qualities, which are crucial to their success.

  • Self-discipline and Self-motivation

Business management consultants often work unsupervised by their superiors. They need to be self-disciplined and diligent in their work to deliver results on time and with minimal oversight. Also, their role of motivating other team members requires that they first be sled-motivated and highly spirited.

  • Organizational skills

Clients look up to business management consultants to be exceptionally organized in their problem-solving approach towards the clients and implement proposed solutions. This is important given that they sometimes bill vast amounts of pay per hour of service they render.

  • Analytical and critical thinking and problem-solving skills

Business management consultants must have the ability to critically assess and analyze information from the client about their business, identify problems plaguing the organization and propose a feasible and fact-based recommended solution to these problems.

  • Listening, verbal communication, and interpersonal skills

The interpersonal skills of business management consultants must be well-groomed as they may be required to interact with employees at different levels of the organization. Their communication and listening skills must also be well-honed if they succeed in their job as business management consultants.

  • Writing skills

Business Management consultants usually present their findings of the organization’s problems and recommendations for the efficient functioning of the organization to hierarchy in writing, as reports, manuals, or presentations, which all require good writing skills.

  • Time Management Skills

Working with project teams often highlights the need to stick to a schedule, and management consultants must be good time managers to meet stipulated deadlines for projects. Also, charging on a per-hour or fixed period basis requires that they are good time managers to keep within the organization’s budget.

  • Creativity

Business management consultants need to be flexible and creative enough to take on issues that may arise during the implementation of assessed to deduced problems where the solutions seem not to work as intended. The creativity of the management consultant will ensure that even when complications arise, they can adapt their solutions to apply still and solve organizational problems.

Employers of Business Management Consultants

Management consultancy firms are the leading employers of business management consultants, often divided into the following areas:

  • Generalists

These larger firms offer a more comprehensive range of services from strategy consulting and human resources to outsourcing and IT globally.

  • Strategy consultants

Strategy consultants offer strategic advice on a project-by-project basis to companies, e.g., new market entry strategies, long-range planning, and rationalizing goods and services.

  • Human resource consultants

They offer specialist Human Resource advice, like in organizational restructuring, talent, and reward strategies.

  • Information technology consultants

IT consultants offer specialist IT advice like systems analysis and design, planning information needs, and applications consulting.

  • Financial consultants

These firms offer specialist financial advice like budgetary control systems installation, profit planning, capital and revenue budgeting.

  • Outsourcing consultancies

Outsourcing consultancies oversee the outsourcing of projects like IT, finance, and HR.

  • Niche firms

Niche firms are often set up by consultants who have left the larger firms to start up their firm.  Niche firms often over very specific/specialist services.

Business management consultants operate across a wide range of industries and sectors, including:

  • financial services
  •  charities and educational institutions
  • healthcare
  • the public sector and government
  • manufacturing
  •  hospitality and leisure
  • retail
  • media and telecommunications
  •  utilities

What to Expect as a Business Management Consultant

  • business management consultantBusiness management consultants often have a high level of responsibility and pressure under which to work. The stress levels associated with the job can sometimes prove challenging, coupled with the tight deadlines and targets to meet.
  • Business management consultants may travel a lot, spending a great deal of time in transit between cities and nations.  As such, they may have considerably less time at home unless work-from-home facilities are set up. This can get even more prominent with overseas offices and employment, as business management consultants can work at an international level working abroad.
  • Management consultancy firms usually commit firmly to diversity. Initiatives like internal mentoring targeted graduate recruitment and diversity networks to support under-represented groups usually get established.
  •  After spending a lot of time in the conventional salaried corporate position as a business management consultant, you could consider self-employment. Such a move requires a great deal of knowledge of the market and your specific specialized industry.

8 Tips to Becoming Business Management Consultant

Before you start searching for a job as a business management consultant, you need to think about your:

Ideal work environment: so, are you shooting for a big firm or a small business? How do you intend to balance your work and life? What terms do you have in mind to achieve this?

Transferable skills: What experience do you have that will, in your opinion, make you a successful management consultant?

Network: who do you know can help you in your career? Knowing the right persons is just as essential as knowing to consult.

  1.     Identify management consultancy firms that align with your needs and goals

You should do your homework and identify the firms that best align with your goals and personal needs. It’s not just about the firm’s name; you should know the different types of firms out there and find what works for you.

  1.     Understand the role of a business management consultant

When it comes down to it, you should know the difference between an opportunity and the demands of that opportunity. Don’t be quick to jump on an opportunity with partial knowledge of the demands of that opportunity.

Even though being a business management consultant is generally about solving problems, the nuances of the job can vary from one field to the other.

For example, larger firms will have teams with different strengths and skillsets, and there may be a more efficient division of labor. Some employees may be more proficient with analyzing data; others may be effective communicators, which may usually work with the organization’s leadership or may focus on business development. Each member may have a specific role, which, when put together, forms a functional and efficient system. On the other hand, small firms usually have fewer employees, which means employees may have to handle more roles.

Now, depending on your personal preferences, you may choose the path of a boutique firm in which you’ll still be able to enjoy the hunt for new businesses while still having client face time.

  1.     Clearly define what’s important to you

When it comes to choosing your work environment, there are multiple factors like the benefits packages, advancement opportunities, training programs, work-life balance, among others. You should clearly define what factors are more important to you. These critical factors will have more sway in your choice of organization to work with.

Suppose a particular employer doesn’t meet your needs or satisfy the conditions you’ve set as necessary. In that case, you may end up disappointed and disengaged from the job, and that significantly affects your output as a business management consultant.

  1.     Build the right resume

The resume of a business management consultant has some differences from other positions’ resumes and for a good reason.

A business management consultant’s resume shouldn’t be filled with a list of education history and responsibilities but impact points and tangible experience with each bullet point.

Your business management consultant resume should highlight the skills hiring firms lookout for in problem-solving, creativity, teamwork, and leadership. You should also highlight friends, alumni of schools attended, and consultants you may know who work at your target firms and who you can network with.

  1.     Build Networks

As the demand for business management consultants increases yearly and as the number of consultants in the workforce continually increases, stepping into the field becomes increasingly difficult without the right connections. So, build good networks with those in hiring positions.

You can also participate in informational interviews to become more familiar with the industry and build allies in the consulting firm.

  1.     Undertake courses that enhance your management consultancy skills

STEM, business, economics, and finance courses can help you become a business management consultant, as it causes recruiters to view you as one who can get the job done as they review your resume. Strategy and financial analysis classes can also be of help to MBA students.

  1.     Engage in extra curriculars you’re passionate about

Engage yourself in activities that demonstrate your ability to work with teams and lead others towards realizing a goal. This will demonstrate your ability to lead teams on projects towards success.

Engage bigger and more ambitious projects, and not just recycle projects executed in previous years.

  1.     Apply for internships and training programs

When you find the opportunity, apply for an internship and other training programs to become a business management consultant. These training programs reflect in your resume as a working experience, which is a crucial determinant of whether you’d be hired or not.  Here’s another blog about Business Consulting.


small business coach

Ways to Boost Employee Engagement

Employee engagement

Are you looking for ways to boost employee engagement? Employee engagement is defined as the strength of the emotional and mental connection an employee feels towards their work. This includes their perception of their workplace, their peers, as well as the nature of the work they do. So, it’s no surprise that the more engaged an employee is, the more likely they are to remain at a company. On the flip side, employees that feel detached from their work are more likely to leave. They can also prove detrimental to the company, as disengaged employees are often less productive and more likely to miss work.

Ways to Boost Employee Engagement

Therefore, building a workforce with a high level of employee engagement is one of your major priorities as an employer and a leader. This is not only good for your business, but also your employees’ well-being. In line with that, here are five ways you can boost the current level of employee engagement in your company:

  1. Implement a recognition and rewards system

Acknowledging and rewarding employees for their stellar performances is a powerful way to boost engagement. It makes them feel like their contributions are valuable and encourages them to keep up the good work. Plus, there are multiple ways to reward employees, from simple verbal affirmations to grander incentives like compensation bonuses or attendance to exclusive training programs.

But then there’s the question of when you’re actually going to reward high performers. One recommendation is to offer rewards immediately after you learn of your employee’s achievement. Why? A study on reward systems found that people who received rewards immediately after completing small tasks showed more eagerness and enjoyment in their work. This is in comparison to people who received rewards only after they completed a long project. Additionally, the individuals who were rewarded early remained interested in their tasks even after their rewards were removed. As such, researchers concluded that there is likely a lasting positive effect between rewards and job satisfaction. So, don’t be stingy with giving your employees when it comes to recognizing their achievements.

  1. Create a healthy working environment

Let’s not forget that the physical environment plays a huge part in determining your productivity and stress levels. Employees are more likely to enjoy their job if they think of the office as comfortable and conducive for working. This, in turn, improves their engagement and their performance levels.

One thing you can do is alter the workplace. Creating more open spaces can encourage conversation and collaboration among employees. And if your office doesn’t have enough space for that, simply enacting an open-door policy can foster a more welcoming environment, especially around company executives. But don’t forget that it’s equally important to provide spaces for quiet time. Break rooms can serve as relaxation areas where employees can take a breather. Meanwhile, multi-purpose rooms can be utilized for quiet time when they aren’t already being used for meetings or other events. By providing spaces for both work and rest, you’re giving your employees more power to control their productivity levels. And if you’ve gone digital, you can apply this by providing the right technology or even ergonomic furniture.

  1. Pay attention to your employees’ financial wellness

Finances are a huge part of everyone’s life, and it’s no secret that financial problems can cause stress. This, in turn, can affect other facets of their life, including their job. This financial stress could very well be hampering employee engagement. And while this isn’t directly a management issue, there are a few things you can do to help your struggling employees.

Implementing financial wellness programs for employees can be a big help to those struggling with money matters. It’s also a huge step towards creating a more financially resilient workforce. One area you can focus on is their personal debt as it can cause a lot of stress.

First, lessons on debt management should mention what types of debts they should prioritize and discuss all the debtor’s options. For instance, they can reach out to their creditors to request that they freeze interest and other charges. They should also be made aware that not all personal loans come with sky-high fees. If a loan applicant had a better understanding of their options, they could avoid paying too many fees and interest while barely scratching the surface when it comes to paying back the loan. Interest rates are one of the reasons consumers have a hard time paying off their debt in full, which could push them further into debt. But by bringing in finance professionals who can give them practical advice, your employees can understand their finances much better. And as the person who encouraged them to take charge of their money management, this could have a positive effect on their engagement at work. This financial professional can also suggest filing a consumer proposal, which can be a better alternative to declaring bankruptcy, depending on your employee’s current situation.

  1. Provide opportunities for feedback

Feedback is a two-way street that is vital to your company’s growth. Creating avenues where employees can share their opinions lets them know that they’re heard and that their voice holds weight. On the flip side, providing your feedback on employee performance shows that you’re hands-on in your management approach, which can encourage employees to strive for better performance. Plus, reports that are filled with positive comments tend to boost employee engagement.

That said, make sure you don’t neglect running through your employees’ points of improvement, as this is necessary for their professional growth. If possible, provide constructive criticism with actionable tips that they can use to improve on for their next project. As for individuals who require disciplinary action, consider opting for a more proactive alternative — progressive coaching. This method involves guiding and encouraging employees rather than simply punishing them. It provides them with the opportunity to improve their performance while also avoiding more stress and tension in the workplace. Progressive coaching is deemed an effective alternative to harsh discipline, especially since it can improve the employee retention rate. In short, clear and constructive feedback does wonders for employee engagement.

  1. Promote a work-life balance

Employee engagement also improves when individual employees are given ample time away from work. This is where the importance of a work-life balance comes in. Everyone needs some ‘me time’ to rest and recuperate. And you need to remember that your employees aren’t robots that can work nonstop. So, take this into account when planning projects and employee schedules.

If you want to take a more active role in helping employees achieve a healthy work-life balance, enact company policies and set realistic work expectations that enable them to lead more balanced lives. This can include allowing for flexible work hours and implementing paid time off policies. As the employer, you should also encourage your employees to take breaks, especially if work is taking a toll on their health. Don’t forget to take breaks, yourself as well. Because if you want to improve employee engagement, you need to be in the right state of mind.

These are just a few ways to go about improving employee engagement in your company. But while good working environments and healthy company policies are vital, these are ineffective without management that genuinely cares for its constituents. To build a workforce that is dedicated to the company, company executives should also be dedicated to promoting the growth of their employees.

Written by Ashley Parker

For the exclusive use of


small business coach