5 Benefits of Having General Business Liability Insurance


General Business Liability Insurance: The Basics

Insurance against personal harm, medical expenses, and physical damage caused by your company activities is provided by General Business Liability Insurance. 

In the event of injury or property damage, you will not be responsible for such costs if you have this policy in place. Coverage for general liability is often known as the Commercial or the Business Insurance Liability.

And Why Do You Need General Business Liability Insurance?


In the United States, 75% of firms are underinsured. This is a startling number when you consider the probable damage that an unforeseen event may have on a company. Nearly half of all disaster-affected U.S. firms never reopen again.

Any comprehensive protection strategy for a firm must include protection against legal claims against the organization. However, suppose you’ve never acquired business liability insurance before. 

In that case, you may be curious about the advantages people who choose to utilize it for their companies might get from doing so.

You must be aware of the following advantages of general liability insurance, and we will outline them below for you; there’s much more than that too. Let’s get started!

5 Benefits of General Business Liability Insurance

You probably understand that you will require the correct liability financial protection to safeguard your company. When it comes to the development of your business, you may not realize this. 

Obtaining business liability insurance has many advantages, such as:

1. Protection Against Employee or Staff Action

Competent assistance is hard to get by, according to an ancient adage. Even if you do your best to retain the finest employees, you will never be completely safe from the bad behavior of those on your team. 

Everything from defamation to an accident that damages property or injures someone falls within this umbrella. Third-party lawsuits may be covered by general liability insurance coverage in some situations. 

On the other hand, professional liability coverage is something you may want to consider including in your insurance or purchasing separately.

2. Protection Against a Data Breach 

Data protection is critical. Your firm needs liability coverage if it maintains customers’ details (such as their names or residences) on file at all times. 

An electronic data liability clause has emerged in several insurances to safeguard your firm in the case of a hacking incident. Please remember that you may have redress should your general liability policy doesn’t cover certain instances. 

Cyber liability coverage, a sort of coverage that may be able to aid, is another option.

3. General Business Insurance Helps to Minimize Financial Losses

Various forms of insurance may assist you in avoiding scenarios that might be disastrous to your company. Several methods might assist in safeguarding both you and the company. 

It’s important to get business insurance to protect your company in the event of a covered loss, as well as in the event of a lawsuit. 

In an accident, you might be responsible for the expenses of repairs, lawyer’s bills, replacements, and medical bills if you don’t have insurance for your company. 

This might harm your company if you wouldn’t have the funds to pay for it.

4. Lawsuits Against Your Business Won’t Leave You Strapped with Insurance Coverage 

If a consumer is injured while visiting your establishment, they have the option of suing you for damages. Alternatively, a lawsuit might be filed if your customer suffered financial losses due to service problems. 

Any legal bills or judgments against your company would be your responsibility without the necessary business insurance.

5. It Could Increase Client Contracts

General liability insurance is a requirement for many customers. How so? Since no one likes sitting responsible for your errors if you make them. 

Customers may conclude that you want to dodge claims if you do not have such a plan in order. On the other extreme, possessing general liability insurance may greatly increase trust and open the door to new and larger company ventures.

What Does General Business Liability Insurance Cover?


A firm with general liability insurance is shielded against a wide range of potential lawsuits, such as those alleging physical harm, destruction of property, violation of copyrights, injury to name, and injury to marketing.

  • Advertising Injury – When your firm disparages another individual, company owner, or corporation, it might cause damage to its reputation in the marketplace.
  • Reputational Harm – You might damage your reputation when you make statements about another firm that is detrimental to their company’s operations in a press conference.
  • Copyright Infringement – Copyright violation charges might arise if you are suspected of exploiting another individual’s works in your company advertisement or are in some marketing strategy before even obtaining their consent.
  • Property Damage – Another prevalent negligence lawsuit is for property damage. If someone’s belongings are harmed while patronizing your establishment, you might be held legally accountable for the damage. Claims for property damage may also involve harm done to the residence or other property while the customer is visiting the customer for business purposes.
  • Bodily Injury – A popular kind of lawsuit alleges that a company was responsible for causing bodily harm. General liability coverage would pay for the injured party’s medical expenses if they were hurt while visiting your business premises. An incident as innocuous as a consumer tripping and falling in your business or workplace might give rise to a lawsuit for bodily harm.

Because of the frequency with which these kinds of legal liability are filed, you must safeguard your company with the appropriate insurance. 

For instance, the typical expense associated with a claim for a trip and tumble is 20,000 dollars. In addition, according to the specialists, you might be looking at fees of up to $50,000 if you are sued for causing damage to your reputation. 

Investing in a business umbrellas insurance policy is a smart decision if you want to expand the coverage of your company liability insurance coverage. This provides you with an additional layer of security from potentially costly claims.

How Much Does General Business Liability Cost?

As per Insureon’s research, the typical monthly premium for general liability insurance is 42 dollars. Seventeen percent of Insureon’s small business clients have monthly premium payments of less than $25.

The price of the general liability insurance policy will vary depending on the magnitude of your company, the current situation of the company, the region in which you do business and the level of protection you require.

Expenses for general liability insurance may be kept under control by selecting insurance coverage that is tailored to the business’s specific requirements. 

The combination of general liability insurance and commercial property coverage may be purchased via a business owners policy (BOP), which is a handy and cost-effective method. However, you also have the option to purchase general liability insurance by itself.

Several important criteria, including the following, determine the premium you spend for general liability insurance:

  • Your particular line of work. If your firm is considered to be one with a high level of risk, you should expect to pay more for your general liability insurance.
  • The number of decades of work expertise that your company has.
  • Consider the dimensions, placement, and current state of your property.
  • Particulars of the policy, like its deductibles and its insurance cap.
  • The previous incidents of insurance complaints brought by your company.

The Potential Risks of Not Having General Liability Insurance 

A firm lacking CoverWallet General Liability Insurance might lose everything if it had to pay judgments, court payouts, and legal bills. 

An hour of legal advice might cost more than $100. Judicial expenses may go into the seven figures if the case goes to trial, and even if the case is dismissed, you will still have to fork out thousands of dollars in legal fees.

To put the company in danger, you need general liability insurance coverage. It’s possible to lose customers if your company doesn’t have general liability insurance.

A certification of insurance is required as proof of insurance coverage. An insurer policy’s declarations page is a formal record outlining various insurance and policy restrictions.

[BONUS SECTION] Difference Between General and Public Liability Insurance: Don’t Get Confused

The concept “general liability insurance” refers to insurance that encompasses “general” arguments, such as those involving bodily injury or property damage done by the job or a defective product made or delivered by the company. 

This insurance plan is often referred to simply as “liability insurance.” It protects against the hazards that come from working with or distributing to members of the general public, whether that interaction occurs immediately or as a consequence of operating in a crowded setting.

Guard Your Business Against All Amenities by Obtaining General Business Liability Insurance from CoverWallet!

Every small company has to take precautions against possible emergencies. Nobody can predict when a catastrophe may occur.

If anything unexpected were to happen to your company, obtaining general liability insurance for businesses would allow you to get back on the right track quickly.

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How to Use Process Standardization so Your Firm is Prepared for Anything


Consider what would follow if every employee in your company abruptly forgets how to perform their duties. You should anticipate a slew of nasty feedback. It would put your firm in peril due to the loss of massive clientele. Your organization will quickly fall all over the place if everyone is doing their own thing without planning and collaboration. Process standardization can prove to be vital to the sucess of your company.

All your customer has to do now is find all the flaws in your process plan, and your company is doomed. Many enterprises and businesses fail because they assume and implement methods that are incompatible with the expectations of their customers.

Your company’s primary goal is to ensure that your customers are satisfied. Throughout the process, employees or staff must adhere to processes and routines that accomplish that specific purpose.

Process standardization, however, goes beyond that, as it enables the organization to improve its outcomes by optimizing profitability and decreasing unnecessary costs. Look at how standardization can help if your company is trapped in time and lacks signs.

What is Process Standardization?

Process standardization is the effort of bringing together a company’s operations to generate templates and protocols for the company’s various activities.

This technique’s major goal is to make sure that all activities and paperwork are managed in the same way, even if they are completed by different persons or departments. In this manner, any employee may comprehend what was accomplished, how it was accomplished, where it was accomplished, and when it was accomplished.

Formalizing and integrating operations is a technique that guarantees your firm’s high standards, without adaptability or variations, irrespective of the field or individual in charge of the activity, which is especially important when the company has subsidiaries.

How To Put Process Standardization in Action

Because people and organizational protocols must be prepared, process standardization is not a technique that can be implemented quickly. Recognize how this should be accomplished.

1. Create a Workflow Blueprint

Process mapping is a tool for describing and identifying a company’s complete workflow. This ensures that everyone engaged, including other sectors and top management, is aware of the actions required for each activity.

This should be the initial stage in implementing procedures and standards, as it allows you to identify bottlenecks and create new ways of working.

2. Integrate All Departments

Leaders must be explicit and honest in their responsibilities to engage and retain people in the organization and process standardization.

They will be able to develop reasonable, collaborative goals, find ways to link their employees, and participate in and act on staff accreditation as well as skill and ability enhancement.

3. Strategic Documentation

The compilation and analysis of all stages of a project, method, or task are known as process documentation. This should be done regularly to discover, rectify, and avoid problems, blockages, and inefficiencies in the company’s operations, as well as minimize costs and improve procedure quality.

4. Employee Training

Employees frequently experience obstacles and shortcomings in their abilities. Another example is a change in the company’s processes. Certification and remedial training can help in both instances.

5. Consistent Monitoring

Standardization of processes, like any other shift in organizational style or approach, must be carefully scrutinized. For this purpose, it is critical to identify indicators that can be used to make estimates and evaluations, allowing for the identification of flaws and the implementation of solutions. 

After all, many procedures must be modified to match your company’s and department’s routines.

Advantages of Process Standardization


Business process standardization aids an organization’s transition to a single, unified system for completing activities wherever they arise. As a result, change can be implemented fast and easily, and it can be replicated at different levels of the organization when the need arises.

Below are the four leading advantages of standardizing corporate processes:

1. Enhanced Client Contentment

Business process standardization takes the best method of producing things or providing services and makes it the industry standard. As a result, customers can expect a certain level of product or service quality, which keeps them happy and coming back.

2. Compliance

Once a change is made to one technique of getting a certain task done wherever it appears, it is guaranteed that it will affect every portion of the organization where that activity appears.

As a result, the team can be confident that any guidelines or procedures adopted will be completely implemented throughout the firm, guaranteeing compliance with all relevant norms and standards.

3. Asset Productivity

Standardization of business processes aims for more than just a consistent method of doing activities. It’s also focused on doing these tasks with the fewest resources possible.

As a result, cost savings in one branch of an organization can be readily and swiftly copied, compounding the price reductions many times over.

4. Reliable Information Governance

Standardizing business processes allows a company to develop a single source of truth for completing tasks. As a result, notes and best practices established from one location where a procedure is used can be reused in multiple places without having to be created from scratch.

5. Optimized Versatility and Procedures

A complicated workflow is something you should avoid as you advance in business management. You’d become trapped at this stage and neglect to pay attention to several processes.

The secret to unleashing efficiency and productivity is minimalism. It does not have to be difficult to achieve good results. You’ll be well on your way to achieving greater results if you’ve established clear processes that your employees can grasp.

Conclusion on Process Standardization

Every forward-thinking corporation can use business process standardization to tame process chaos and get more done with a stable standard.

It reduces resource waste, boosts manufacturing assurance, and makes it simpler to scale up identical processes while maintaining quality.

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5 Strategies to Gain Customer Trust in E-commerce

customer trust

Your brand’s conversion massively depends on customer trust. Unless people come after a friend’s recommendation or an influencer review, they hesitate to shop on unfamiliar websites. They don’t know who you are, where you come from, and how good things you offer are. In other words, there’s no trust. It is vital to have customer trust in E-commerce.

To help clients get rid of doubts and build a good relationship with them, you need to gain trust and ensure it stays there.

Let’s discuss ways to build customer trust and provide customers with valid reasons to choose you over other brands.  

Why Consumer Trust is Important

Trust is the basis of e-commerce consumer relations. Unlike offline shopping, online shopping brings new buying habits. 

Consumers feel uncertain about several key factors when deciding to shop through the Internet:

  • People are concerned about security and protecting privacy online. Not everyone is eager to share personal data, especially banking information.
  • People can’t check the quality of the product. Everyone has experienced a situation when reality does not match expectations.
  • People need to wait for the ordered goods to be delivered. It takes time, money, and patience to receive, accept, or send things back and request a refund. 

Quite a stressful thing this online shopping is, huh? 

A business can remove all of the above uncertainties with trust. If people know a vendor, if the reviews are good, if others recommend it, things will be different. 

Making an order will not be so painful and scary then. If people trust your brand, they’ll forgive the long delivery and return. 

So how do you gain customer trust? Let’s check 5 strategies below.

Improve E-Commerce Consumer Trust with 5 Strategies:

Become transparent 

People visiting your website for the first time will have tons of questions about who you are, what products you offer, how you do the delivery, whether you offer payments upon receiving goods, and so forth.

Ensure you provide accurate and detailed information to make a good first impression and establish trust.

Fill in an About Us page with essential details about your brand, physical addresses of offline stores, a few words about yourself, mission, team, etc.

Take your time to create a FAQ page and keep it updated. Questions will always be emerging, and you will need to include the most frequent consumer queries in the FAQ section. 

Include information about the process of making an order, payment options, delivery dates, returns, exchanges, and refunds. These are the things that matter the most with online shopping. 

Another vital page is the one with contact information. The latter indicates that there is someone at the other end approaching. 

A Contact page is also a perfect place to mention all the brand’s social media profiles for easy reach. If you have certain working hours, mention them along with the timezone (if working internationally).

customer trust

Develop your social media 

Not considering word of mouth marketing, social media is by far the most powerful influencer in sales increase for e-commerce. It is a rather persuasive tool that can easily change what people think about your brand. 

Therefore, it is imperative to stay active on various platforms, update your profile, including product photos, show reviews, and respond on time.

Social proof is using other people’s opinions to establish a positive image of your brand. The more tags you have on Instagram, the more comments people leave under product photos, the more highlights with reviews you post, the better your reputation is.

Your social media page is like a shop window: things might look extremely inviting, but are they really good? 

Here is where you need to use the tools you have to prove to people your brand deserves a chance to become their favorite. If you can show behind the scenes, do small talks with employees, and post reviews, people will get involved and stay longer to explore.

Keep your store updated to enhance customer trust

If someone comes to check out your website, and the last review dates to 2018 when it’s 2022 outside, you are second away from losing a potential client. People would think that the site is outdated and abandoned. And no, fresh reviews on Instagram might not save it. If you plan to keep everything updated, be consistent.

Ensure to add new and fresh product pictures from different angles, including available sizes, material, care, and guarantee information.

For clothes and shoes, video and high-quality photo reviews can do the trick: clients gain more trust when they see how the item fits and looks in reality.

If something is out of stock, indicate it on time and update on restock dates. ​​If you are constantly gathering consumer reviews, renew the page and add the freshest to the top for potential consumers to understand how your brand is currently doing.

Same with the site copy: all the descriptions, articles, FAQ section, and contact page should have the most recent information. 

People who can’t find a way to contact you will probably leave, so make sure you have a working phone number for clients to address any of their concerns when they need to. 

customer trust

Be available for customers 

One of the most remarkable ways to win trust is to showcase empathy for your customers. The latter comes with polished consumer service, timely responses, and attention to detail. With all that competition, people will not look at brands without soul, dignity, or respect.

It’s not that easy to impress consumers with quality, next-day delivery, or popular influencers. It’s all about what comes in between communication, a smooth buying process, and the ability and wish to resolve issues.

When you are there for your customers, treating them the right way, they will wait for a few more days as long as they are getting exactly the product they ordered, carefully packed, and delivered.

The more you invest in building relationships with clients and getting to know their preferences and buying habits, the longer they steak with you and your brand.

Using a CRM, you can dive deeper into customer analytics. For example, by connecting Salesforce to Google Sheets, you’ll get all the customer details, orders, and communication history in one place. You have everything at hand to analyze buying habits and customer preferences, and provide customers with the best possible experience. 

Use testimonials 

Endorsements like consumer testimonials add to your brand’s authenticity and сreate due credibility. Whenever people can check what others say about you, regardless of whether it is positive or negative, they will feel like they are dealing with a trustworthy brand.

Ask people to leave reviews, fill in survey forms, and explain their importance both for you as a brand and for your clients. Create a dedicated space for reviews on the social media page and the website and update it regularly.

Acknowledging negativity, rather than ignoring it, is a way of rebuilding trust with existing consumers and establishing one with newcomers. Validating people’s emotions and experiences with you and improving based on honest feedback is the right path towards a solid brand image.

Experiment always and track results

Things will not always be the way you want them. Some social media campaigns might fail. There will be unsatisfied or angry customers. You might not have enough feedback to post. 

But that doesn’t mean things will not going to work completely. One of the keys to succeeding is experimenting and tracking results. 

Try different things and see how they resonate with people. Come up with new offers, start a blog, cooperate with an influencer, and keep in mind that trust is the foundation of long-term and productive relations with your clients. 

Don’t do things just for profit! Target people’s interests.

Wrap up on customer trust

With all those misguiding practices, fake reviews, and dishonest brands, building trust in e-commerce is crucial like never before. You will get a strong conversion boost if you can get it the right way and establish customer trust.

Creating a positive first impression through an updated website and vibrant social media is as essential as being transparent with your consumers, showing empathy, and ensuring they get a consistent and pleasant experience.

The only tip left to share is being patient. It takes time to build a trustworthy brand image. 

Author bio

Dmytro Zaichenko is a Marketing Specialist at Coupler.io, a data integration service. He has 7+ years of experience in content making. Apart from writing, he’s passionate about networking and the NBA.

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Should a Small Business Use Managed IT Services?

Small business owners have a lot to deal with in order to keep their day-to-day operations running smoothly. Some aspects of keeping an up-and-coming company ticking over have to be handled in-house. But in the case that outsourcing is a possibility, it’s always worth considering. This is where managed IT services come into the picture, providing a number of benefits that make them well suited to small businesses, not just their larger contemporaries.

Let’s look at why embracing this type of solution makes sense, and what other considerations you need to keep in mind when looking for a provider of managed IT services.

Bridging the skills gap is important

The main reason to work with a company that provides managed IT support services like USWired is that it allows your small business to tap into the expertise of seasoned tech specialists, without needing to add permanent hires to your staff.

Outsourcing is impactful across the board because of the bridging of the skills gap that it provides. And the upshot is that you don’t need to be limited by the knowledge and training of employees, or have to go through the arduous and expensive process of recruiting someone to tackle your IT issues full time.

Scalability is available

Another reason to strike up a relationship with a managed IT services provider is that it allows your small business to grow and evolve outside of the usual restrictions on tech adoption that could otherwise hold it back.

Say you want to increase the scope of your server infrastructure to accommodate anticipated seasonal spikes in demand for your products. This will inevitably lead to a more challenging configuration of mission-critical systems, which requires advanced monitoring and maintenance, along with the complexity of the initial setup.

Prior to managed IT services entering the mainstream, a small business might not be in a position to maximize its potential to capitalize on such opportunities. Today, working with third party providers empowers you to spread your wings, without the caveats or compromises.

Flexibility is assured for managed IT services


Following on from the advantages of scalability, there’s the concept of flexibility in the context of managed IT services.

You don’t need to be put off from the prospect of adopting a hardware or software setup that is truly bespoke, because almost any conceivable configuration will be implementable and supportable by top tier providers.

Whether you want to host everything on-site to exert total control over your IT infrastructure, or you are happy to rely on remote hosting to further free yourself from the burden of overseeing your tech assets, a good support service will be there to back you up regardless of the decisions you make and the routes you take.

Uptime is preserved

If your IT assets are taken out of action, then the immediate and ongoing costs to your business will be steep, and will keep growing with every passing minute of downtime.

This is often the key to understanding why small businesses fail. Everything can be going smoothly, but one seemingly minor hiccup can create a chain reaction of events from which up and coming companies simply are not equipped to recover.

So while you may hear of major organizations suffering protracted outages before getting back to business as usual, what you also need to appreciate is just how much this hurts their profits, and what a similar scenario could mean for a startup that hasn’t got any kind of financial safety net available to it.

In terms of selling points, mitigating the likelihood of unplanned downtime is perhaps the most pertinent when weighing up whether or not to procure managed IT services.

The operative word here is unplanned, because of course at certain points you’ll need to take systems offline to roll out updates and perform maintenance. With a third party provider on your side, you’ll additionally be able to plan when to schedule this work so that it doesn’t create a kerfuffle, while also augmenting uptime on a moment to moment basis.

Costs are kept in check

We have already discussed elements of the value represented by managed IT services for small business customers. From the affordability compared with hiring full time team members, to the ability to avoid expensive unplanned downtime, the right package can leave you with more money to play with, even if there will be a price to pay for the support services themselves.

The aforementioned scalability and flexibility of managed IT support services is also relevant here. You won’t have to justify the use of a one-size-fits all package, but should instead only expect to pay for exactly the amount of support and coverage that you require, whether that’s a bundle which focuses on remote support, or an arrangement which allows you to call out technicians to visit you on-premises.

Final thoughts on managed IT services

So should small businesses outsource the management of their IT services? In a word, yes, so long as it makes sense both from a practical and a financial perspective.

You should still take the time to compare providers and select a competitive package, but it’s hard to argue that this isn’t a necessity in an era when organizations of all sizes are increasingly reliant on having persistent access to IT assets. Take your time choosing and check the reputation of vendors, and you’ll be good to go.

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5 Tips for Choosing Workers’ Compensation Insurance


If you’re running a company and have employees working for you, you most likely require workers’ compensation insurance. Obtaining proper workers’ compensation insurance helps companies maintain and grow their businesses, covering medical expenses and lost wages caused by work-related injuries and illnesses and lowering any long-term risk.

Some states even have laws in place that make an insurance package mandatory, meaning that businesses aren’t allowed to work without workers’ compensation insurance.

Regardless of what type of business you’re running, ensuring that you’re fully covered is critical to maintaining a safe company culture and mitigating potential risks.

If you’re just starting with no insight into how much is workers comp insurance for your business and how to find the right policy, it can feel overwhelming. This is why below we offer 5 tips to get started and determine the best coverage for your specific needs.

Know Local Regulations on Workers’ Compensation

Your priority when choosing your workers’ compensation insurance is to review and understand your state’s requirements as this type of compensation is controlled at the state level. Your local authorities will put you in the right direction for finding insurance and determining which workers should be insured.

Consider the All States Endorsement option if you are required to comply with the laws of any state in which your workers work. In addition, keep in mind that workers’ compensation only covers on-the-job injuries, so you may need general liability coverage for any injuries or damages that aren’t covered by workers’ comp.

For instance, the number of people you hired will determine whether you’ll need to obtain workers’ comp. If you have more than one employee, you will be compelled to do so in the majority of states. Finally, the best way to ensure that you are always in compliance with your state’s laws is to stay informed about them and fully comprehend them.

Budget and Track Payroll


It’s doubtful that your payroll will stay the same for a year, whether your company is expanding, heading into decline, or experiencing turnover. In addition, there are various payroll systems for various employee types, including full-time, part-time, family members, hourly workers, and temporary workers.

As a result, you should estimate your annual payroll based on your existing circumstances when purchasing workers’ compensation insurance. Your end-of-the-year audit will include a review of the actual payroll, after which your insurance provider will either give you a credit or send you a bill. Make sure to keep track of and report on your current payroll year-round if you want to improve cash flow. As your income fluctuates, certain insurance companies will adjust your coverage and, consequently, your premium.

Find a Good Agent or Broker

One of the most important things when choosing workers’ compensation insurance is finding a good insurance agent or broker. This is invaluable as they can educate you on the best policies that are aimed at protecting your business.

Look for someone who is both a professional and knowledgeable in your specific field. Your agent should know enough about the workers’ compensation laws in the area where your business is located to be able to give you advice on how to implement safety controls that can help lower your insurance rates.

Understand What Workers’ Compensation Insurance Covers

Workers’ compensation mainly covers bodily injuries caused by an accident while in the course and scope of employment and bodily injury caused by diseased or aggravated by the conditions of the employment.  

Benefits such as medical treatment and disability are usually paid without regard to who is at fault for an injury or accident. However, you should be aware that workers’ compensation benefits will not be available if an employee is injured as a result of criminal activity.

Review Your Policy Regularly

You must make sure to review your insurance policy at least once a year alone or with your agent and address any changes in your business operation that might affect the coverage or the premiums. This can include changes to the work being carried out, the states in which your employees perform their duties, the use of independent contractors, and your total payroll or any other remuneration paid for work.

You might even be able to save money on your policy depending on these changes. This is why you should make sure to discuss all changes to your business operation with your insurance agent or carrier.

Conclusion on Workers’ Compensation

Securing your employees and having safety plans in place is of utmost importance when running a business, regardless if it’s a high-risk or office-based environment. Choosing the right workers’ compensation insurance is the best solution to protect your staff from the outset. Reviewing your insurance policy and keeping it up-to-date will help you safeguard both your company and your employees.

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Cyber Security – Why It’s So Important For Small Businesses


Cyber security remains a challenge for many businesses regardless of size. With advancements being made so rapidly in technology, it’s difficult for businesses to keep up with cyber security, especially for small businesses that don’t have large IT departments to deal with these issues. This creates more vulnerabilities for attacks. So what can small businesses do to protect themselves from cyber security threats?

This article will take a closer look at the cyber security threats plaguing small businesses. We’ll also look at ways to protect against attacks by creating cyber security plans, investing in cybersecurity insurance, and using proxies. We’ll look at location-specific proxies, such as a German proxy, and you can click here to read more about them. Keep reading to discover how to protect your small business from cyber threats.

In this article on cyber security, we’ll be covering the following topics:

  • Why do hackers target small businesses? 
  • Types of cyber security threats 
  • Measure to keep businesses secure 

Why Do Hackers Target Small Businesses?

Any business can be the target of cyber security attacks; however, small businesses are targeted more frequently. In fact, a recent report shows that small businesses are three times more likely to be targeted by cybercriminals. But why is this?

One would think bigger businesses with more data and money would be a better target as the payday would be bigger. But larger businesses also have better cybersecurity procedures that make them much harder to infiltrate. So why would attackers go after a difficult big fish if they can catch many smaller fish for the same amount of effort?

Here are some of the reasons why small businesses are more likely to be targets of cyber attacks:

  • Customer information is stored without adequate security 
  • Third-party vulnerabilities can give attackers easy entry points 
  • Small businesses lack the resources and support of a large IT department 
  • The increased amount of unsecured IoT devices that create vulnerabilities 
  • Lack of finances to prioritize cyber security 
  • Inadequate staff training 

Types Of Cyber Security Threats

Let’s look at some of the cyber security threats used against small businesses. 

Malware Attacks

Malware refers to any program or software intended to cause harm to a computer or network. Viruses, trojans, and worms are all examples of malware, although there are other types. Malware is usually spread through infected emails, clicking on links, or sharing infected files. 


Phishing attacks often come in emails or calls to convince the victim to hand over important information such as files, login credentials, or passwords. These attackers do a lot of research about their target to sound incredibly convincing. These attacks have evolved to advance attacks that are difficult to identify as an attack.  


These types of attacks make their way on business networks, where they then lock out the business and employees and hold the data hostage until the business pays the requested ransom. These attacks can be extremely debilitating to a business, and in many cases, even after paying the ransom, businesses still don’t get their data back. 


Employees using weak passwords to protect accounts and files is another way that vulnerabilities can be created for cybercriminals to exploit. Another problem is that some employees may keep their passwords written down close to their computers, such as on a sticky note on the desk.  

Insider Threats to Cyber Security

Employees are also a threat to cyber security. In most cases, the threat is not intentional and is caused by negligence or ignorance. However, there is also the chance that disgruntled or greedy employees intentionally create a cyber security risk by sharing access to systems, data, and more. 

Measures To Keep Businesses Secure


Now let’s take a look at what small businesses can do to protect themselves. 

Create A Data Cyber Security Plan

First off, businesses need to have a data security plan in place. This plan will determine which employees need access to what information and how the different information is protected. It should also outline the steps to be taken in the case of attacks and data breaches. This plan should be updated frequently as the business evolves.  


Proxies are a good security solution that encrypts your data and hides your IP address. This makes it difficult for attackers to gather information to craft personalized attacks such as phishing emails. A German proxy is location specific and will also make it appear that your network accesses the internet from Germany, even if you’re elsewhere. A German proxy also gives access to geo-restricted content. 

Conduct Employee Training

It is critical to frequently train employees on how they can protect their cyber security. Armed with information on how to spot these attacks and prevent them is critical. 

Implement Strong Password Policies

Ensure that a policy is in place that mandates the use of unique and strong passwords for all business accounts.  

Backup Frequently to Help with Cyber Security

Back up your business data frequently. This will enable you to continue operations in the case of data loss, either through hardware failures or ransomware attacks. 

Install Firewalls and Antivirus

Strong and reliable firewalls and antivirus programs are critical to protecting your business’s devices and files from malware and other attacks. 

Invest In Cyber Security Insurance

Many businesses don’t have sufficient cyber security insurance. However, this is becoming more essential. You don’t want to be hit with a ransomware attack that asks for a lot of money and face potential penalties for a data breach with no insurance to help cover the damages.  

Final Thoughts on Cyber Security

Cyber security has always been a concern for businesses; however, more small businesses are starting to fall victim to these cybercriminals. As such, businesses must understand the risks and have the appropriate measures in place to combat them. 

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15 Examples of Brands with Great Local Marketing Campaigns


The key to successful marketing campaigns is to research local markets thoroughly. Knowing and discovering interests, aspirations, and traditions in each market you target will benefit your company and help you increase engagement and sales. Localizing your marketing campaigns can ensure the results you seek, as your audience will perceive them as more personal and tailored to them. To help you find inspiration for your next campaign, we’ve gathered in this article the top 15 examples of brands with great local marketing campaigns.

Let’s get right to it.


1. Monopoly – Board game editions based on locations

We’ve all heard of Monopoly, and chances are you’ve played it with your friends or family at least once. Monopoly, one of the most popular board games of all time, wanted to emphasize its features while maintaining its basic game rules.

This goal has resulted in the game being reformed and personalized for each location, allowing consumers to be more motivated to play by connecting to their own cities, therefore making the game even more engaging.

Durban and Cambridge are just two of the places that the game had in mind.

Monopoly made a wise decision by ensuring a successful local marketing effort throughout the world.

2. Nike – Chinese New Year shoe collections

Another great example of a local marketing campaign comes from Nike, which every year celebrates the Chinese New Year with a unique shoe collection.

Every year, Nike gives individuals and shoe enthusiasts the opportunity to purchase limited-edition, unique shoe collections.

As a result, the corporation is able to develop an interest in the communities and use the psychological concept of fear of missing out (FOMO) in marketing to encourage consumers to buy.

3. McDonald’s – Location-based menus

Whoever believes that McDonald’s serves the same burgers and other foods under the same names all around the world is mistaken.

In truth, the world’s largest international fast food firm has always taken a regional approach, tailoring its food and beverage offerings to local customs and tastes.

Just to name some examples: in Spain, the “Patatas Deluxe,” in India, the “Dosa Masala Burger,” in the Netherlands, the “McKroket,” and in South Africa, the McBraai sauce has replaced the normal BBQ sauce.

4. Ikea – ‘Trash collection’ campaign

Ikea has to be included among the top examples of businesses with effective local marketing campaigns.

The Oslo agency was hired by the global corporation that designs and distributes ready-to-assemble furniture, in order to make an effort to create a sustainability campaign.

The Ikea Trash Collection is an ad campaign portraying Ikea furniture discovered in garbage mounds strewn around Norway.


The ad acknowledges Ikea’s part in the problem of furniture waste and brings attention to its buy-back and refurbishing initiatives. Its main goal is to convince people that Ikea furniture is durable and worth fixing.

5. Coca-Cola – “Share a Coke” campaign

Coca-Cola certainly deserves to be recognized among the brands that effectively activated and launched local marketing efforts.

Coca-Cola, for example, created the “Share a Coke” campaign by personalizing the bottles by adding last names and some of the most popular holiday places to the labels.

People would take photographs of the bottle and post them on social media or share them with friends, giving the brand free promotion.

6. Kit Kat- Edible postcard

The “Kit Kat Mail” campaign was created by Kit Kat and its agency, JWT Tokyo, and included a compact, mailable three-dimensional box with a Kit Kat chocolate inside. It was only available at 20,000 post office locations in Japan.

This motivated people to continue sending gift cards with good luck wishes to schoolchildren. As a result, the campaign was able to captivate a big portion of the audience.

7. Pedigree – Sticker marketing campaign

Pedigree’s local marketing campaign consisted of not only placing dog food stickers on the ground but also spraying those stickers with Pedigree dog food aroma.

Street dogs would rush up to the sticker and begin licking and smelling it. The tempting sticker helped owners figure out what their pets liked to eat.

Even better, these stickers were strategically positioned in front of supermarkets and pet stores, ensuring that owners were aware of the campaign while they made purchasing selections.

If you want to use stickers for your next local marketing campaign, you can print your own stickers on HelloPrint.

8. Pampers – Golden Sleep

Pampers has created a local marketing campaign based on the findings of a sleep study done by the Beijing Children’s Sleep Research Center, which indicated that Chinese moms were worried about their baby’s sleep quality because it is thought to be linked to cognitive development.

Pampers intended to emphasize how its products may assist newborns to overcome challenges like these by emphasizing the fact that Pampers helped babies:

  • Fall asleep 30% more quickly.
  • Add 30 minutes to their sleep time.
  • Sleep with 50% less disturbance during the night

9. Volkswagen – Kombi Last Wishes

The Volkswagen Kombi is a legendary automobile. The final Kombi production line in the world closed its doors in Brazil on December 31, 2013, after 63 years.

Rather than just halting manufacturing and declaring it, the business chose to create an “unlaunch” campaign, inviting previous and present Kombi owners to share their memories via the campaign website.

The campaign sparked a worldwide conversation across a range of platforms, and it was aided by a series of strategically placed advertisements that reflected the truck’s “final wishes.”

10. Levi Strauss & Co: Ready To Work

A new generation of “real workers” emerged, those who saw challenges around them and were inspired to effect positive, meaningful change. Levi Strauss & Co., the American clothing company best known for its Levi’s brand of jeans, has capitalized on this.

The campaign involved the production of documentaries describing the efforts to rehabilitate a run-down steel town across several media platforms, Braddock. 

To contribute to the real change in Braddock, the Levi’s® brand was committed to funding the refurbishment of Braddock’s community center, a focal point of the town and their youth-based programming. 

The campaign featured a dozen residents of diverse backgrounds dressed in Levi’s® Work Wear Collection for fall. 

11. Pret A Manger: Customer Outreach

Rather than just asking what their customers want, the natural foods store Pret A Manger acted on their feedback. They got feedback on recipes and menus from all over the world when they asked for input on recipes and menus. 

Seeing your menu items in print after you’ve posted them and having that kind of input engages both customers and prospects. 

The integrated campaign didn’t stop there either. The company opened a second vegetarian location in London with 20 new items on the menu. 

12. ESSC- “Change the Way You See Disability”

In 2018, ESSC launched a provocative new PSA campaign encouraging inclusion called Change the Way You See Disability.

“Don’t Exclude. Include,” was just one slogan that was utilized across a variety of channels, including social media and outdoor advertisements, to influence people’s feelings and generate attention.

13. H&M: A new local store formula for H&M Amsterdam

H&M has created a new store formula that caters to “new shopping” and consumer preferences in their local area.

H&M conducted a significant study on the local desires of H&M shoppers in Amsterdam in order to develop the new formula.

People have shown a desire for an H&M where items can be recycled, repaired, rented out, and sold, according to the research. 

H&M Amsterdam has done a fantastic job with this.

H&M has launched a local marketing campaign in Amsterdam based on this new shop concept. The campaign has been widely distributed locally, including digital out-of-home and paid social, with the goal of reaching Amsterdam people. 

14. Morrisons supermarkets support local food producers

Morrisons created the Local Foodmakers Campaign to help local communities by providing items from producers that cater to local food preferences and manufacture their goods within a short distance of Morrisons outlets.

They also host Local Foodmakers events, which encourage local food producers to display their wares in a community space.

15. Lidl

Lidl conducted brand impression research among their target customers and discovered that their produce was seen to be of poorer quality than that of rival supermarkets.

London food experts were invited to an exclusive farmers market in the posh east end to disprove critics.

The event was videotaped by the agency, and renowned food bloggers shared anecdotes about the exceptional quality of the meal on social media.

When consumers showed an interest, they were informed that the items were from Lidl, a brand whose low price was a pleasant surprise.

Wrapping up on Local Marketing Campaigns


Localizing your marketing activities is critical for achieving the desired results.

As you’ve seen from this blog article, each campaign conducted by each company was rather simple, yet they were all effective and yielded spectacular results.

Following these examples will undoubtedly assist you in developing successfully your local marketing campaigns.

Thank you for your interest in reading this article. Hopefully, you found it useful and helpful.

If you want to read more, please check out this article about multilingual cross-border marketing.


Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience. You can find her on LinkedIn.

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Simple Ideas for A Side Hustle to Try When Running a Small Business


When you start your own small business, the dream is generally to develop a company capable of consistently paying your bills and earning you a decent profit. However, as most small business owners will know, it often takes a while to reach this milestone. For the first couple of months to the first couple of years, you may find you’re not earning enough to pay yourself much of a wage. Many new business owners only just make enough cash to keep everything running smoothly in their organization. During this time, you might be tempted to take on an additional side hustle to help increase your income. The key to successfully running a business and side hustle at the same time, is finding something you can do in your spare time which isn’t going to leave you too drained for the main focus of running your business. Here are some options to get you started. 

Try Investing in Real Estate 

Investing is one of the best ways to make some extra income for the long-term, while you’re waiting for your business to take off. It’s also something a lot of business owners do throughout the life of their business, to ensure they have a strong safety net in place if something does go wrong. Real estate represents one of the more secure environments for investing for most people, and there are a multitude of ways to get involved. Business owners can leverage qualified business income deduction with REIT to save 20% on their taxable income. Using REIT or Real Estate Investment Trust Investments, the tax cut associated with this kind of investing allows you to significantly reduce what you pay on your taxes each year, while simultaneously building another source of income.  

Start Blogging as A Side Hustle


There’s a good chance you already have a deep knowledge of your industry if you’re creating a company in it. With that in mind, it’s worth looking into the potential of blogging. You can consider selling your writing to another company in a similar (but not competing) industry to yours as a way of making some extra cash with your knowledge. Alternatively, you can use your blog to generate affiliate income for your website, so you have another source of income connected to your main company. Not only will you be able to get some extra cash by recommending products to your customers, but you could also take steps to promote your own company and its products at the same time. The more content you create, the more you’ll improve your position on the search engines, and potentially strengthen your chances of finding new customers. 

Start Dropshipping 

If it’s taking a while to earn as much money as you’d like from your store selling custom-made products, you could always look to increasing your portfolio with dropshipping. Although you might not be able to access the same huge profit margins with dropshipping as you would when creating your products from scratch, you’ve still got an excellent opportunity for growth. With dropshipping, you simply list products for sale that complement your existing items, and when a customer makes a purchase, another third-party organization handles packaging and shipping the product to its destination. Dropshipping can be a good way to expand your earning potential without taking on the additional costs and challenges of finding warehouse space or fulfilling orders. 

Create an Online Course 

Most business owners have something valuable they can share with the rest of the world. While you might not want to tell everyone what your business secrets are, you can usually provide useful information related to your chosen industry. This is an excellent way to access an extra source of income alongside building your current business. Though it does take a little time and effort to research the content of your course, create the piece you want to share and promote the content with your audience, you should be able to minimize the amount of work involved after this. You can even list your course on pre-existing marketplaces where there are already a number of people you can reach. A course gives you more earning potential, while simultaneously improving your thought leadership and making you stand out among the competition. 

Start a Podcast as your Side Hustle

Speaking of fun ways to share your knowledge and expand brand awareness, starting a podcast could be one of the most effective ways to improve your income and advertise your company at the same time. Podcasting has grown increasingly popular in recent years as people look for more convenient ways to consume content on the go. Having your own business podcast is an excellent way to connect with your target audience and improve your chances of making a lasting impression on those who might choose to buy from you. It can also be a great way to create new relationships if you regularly meet with other influencers and thought leaders to have episodic discussions. The more your podcast grows, the more you can earn money through a combination of ads and sponsorships.  

Become an Influencer 


Finally, one of the best ways to earn some extra cash while building your business, is to become an influencer. You’ll need to dedicate a significant amount of time to building your reputation in your chosen industry and making sure you have a strong social media presence. However, becoming an influencer can open the door to endless partnerships and earning opportunities. Keep in mind, being an influencer can take a significant amount more work than some of the alternative side gigs mentioned here, so you may need to be willing to spend more time building your personal brand.  

Which Side Hustle Will You Choose? 

Whatever you choose for your ideal side gig, remember you can always find new ways to make extra money on the side while still working on building your own business. You may even find your side hustle ends up helping to grow your business too, as is often the case with blogging, content marketing, and podcast creation. 


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How To Open A Small Business And Not Lose


Starting a business requires research, intelligence, self-assurance, and a certain amount of bravery. The main ingredients of a successful business are to create a good business plan, secure finance, structure your firm, business owners insurance, and so on. Here are the 7 insights to Starting an Online Small Business.

Follow these researched methods to attract traffic to your online business and convert them to customers.

When you’re starting a small business online, there is a proven sequence of actions you should follow to clinch your success. Many significant, successful business owners have received proven results by attending the mentioned steps outlined below:

  1. Identify a need and meet it.
  2. Write persuasive copy.
  3. Create a website that is easier to understand. 
  4. Use search engine optimization(SEO) to drive heavy traffic toward your site.
  5. Establish your name as an authority figure.
  6. Follow up with your clients and subscribers through email.
  7. Boost your revenue with back-end sales and upselling.

This method of understanding how to start a business online can benefit anyone, from a complete novice to a seasoned internet entrepreneur.

Step 1: Create a company that meets a need


Most new entrepreneurs make the mistake of looking for a product idea first and a market second. To maximize your chances of success, start with a market. The idea is to find a group of potential people who are trying to find an answer to their questions but are unable to find one. It is because of the internet, that this form of researching a market is possible:

  • Examine internet discussion boards to see what questions individuals are finding answers to and what problems they are trying to address.
  • Perform keyword research to find terms that are often searched but have low competition compared with other websites.
  • Examine your potential competitors’ websites and note their growth towards meeting your demands. Then you can use what you’ve learned to create a better-than-competition product for a market that is already established.

Step 2: Write a persuasive copy

There is a sales copy formula that is proven and trusted by experts that walks visitors through the selling process from the minute they arrive until they complete a purchase: An intriguing headline will pique your curiosity.

  • Describe the issue that your product addresses.
  • Establish your credibility as an expert solution to every problem.
  • Include feedback from customers who have already introduced your product in their daily lives.
  • Hold a panel for discussion on the quality of your products and their usage.
  • Propose.
  • Stick to your particular firm.
  • Set a deadline.
  • Request the sale.

Concentrate on what makes your product or service distinctively equipped to solve people’s issues or improve their lives throughout your copy. Ask yourself, what will benefit you from the product if you were a customer.

Step 3: Create and maintain your website

Now that you’ve decided on your interested niche, as well as your selling methods, you’re ready to start designing your small-business website. Don’t forget to simplify things at all times.

You only have five seconds to grab someone’s attention otherwise, they’ll be gone forever. Another crucial point is to never forget to add a convenient way to accept online payments for your clients without any hassle. Some crucial pointers to remember:

  • Try to use only one or two plain typefaces on a white backdrop.
  • Make your navigation clear and consistent on all of your pages.
  • Visuals, audio, and video should only be used if they aid in the delivery of your message.
  • To acquire email addresses, include a sign-up offer. Include a sign-up offer to collect email addresses.
  • Make purchasing simple — more than two clicks have chances to separate a potential buyer from the checkout.
  • Remember that it is your opportunity with a platform to showcase your skills to the targeted audience, so try to make the website user-friendly. 

Step 4: Use search engines to get targeted visitors to your website

The simplest technique to drive visitors to a brand new website is to use pay-per-click advertising. It has two benefits over just relying on organic traffic. PPC advertising, for starters, appears right away on search results pages, and they also permit you to experiment with alternative keywords, headlines, prices, and selling strategies. 

You can use PPC ads to find your best, highest-converting keywords, as well as gain immediate traffic. Then, through your copy and code, sprinkle the keywords throughout your site to boost your organic search ranks.

Step 5: Build a professional reputation for yourself

People use the internet to research topics. If you give the information for free to other sites, you’ll get more viewers and better search engine results. The key is to add a link to your website to every piece of information.

  • Free access to your expertise content. Create articles, movies, or other forms of content that others will enjoy. Distribute your articles using online article sites or social networks.
  • Don’t forget to Include the “send to a friend” link options throughout the crucial content on your website.
  • Contribute frequently to industry sectors and social media channels where your target market gathers.

You’ll gain new subscribers. Even better, for every website that links to your work, Search engines will value relevant site links and will reward you with higher ranks.

Step 6: Use email marketing to convert visitors into customers


You’re generating one of the online business’s most crucial assets when you build an opt-in list. Your customers and subscribers have agreed to receive emails from you. This translates to:

  • You’re providing them with something they requested.
  • You’re forming lifelong friendships with them.
  • The feedback is completely quantifiable.

Email marketing is not that expensive compared to other means and is also more effective than print, television, or radio since it is highly targeted. Anyone who sees your website and joins your mailing list is a hot lead. Email is considered to be the preferred tool for following up with the mentioned highlights.

Step 7: Give your earnings a boost with back-end sales and upselling

One of the most important internet marketing strategies is to increase each customer’s lifetime value. Customers who have already tried products and services from your site are more likely to do so again if you follow up with them.

The initial sale is considered the most difficult and expensive part of the process. Use the method of  back-end selling and upselling to get them to buy again:

  • Offer products that are related to their initial purchase.
  • Send them electronic coupons that they can apply on their next visit.
  • After they’ve purchased, offer them equivalent products on your “Thank You” page.

If you honor customers for their fidelity with a freebie, there are high chances that those customers will become permanent buyers.

The foundations of how to start and be a successful online business owner is pure hard work and smart planning. If you have just entered the industry of an online business, follow the above-mentioned tips to grow your online business. 

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6 Smart Ways To Reach New Audience on TikTok


TikTok is a social media platform with over 1 billion monthly active users. With users almost equaling the Instagram active user mark of 1.4 billion, TikTok is establishing itself as the most popular platform for short-form content. 

TikTok’s popularity is seen by the fact that the app has been downloaded over 2.6 billion times worldwide. As a result, brands are jumping on the bandwagon to connect with this new and very engaged audience. TikTok is part of the marketing strategy for some of the biggest brands in the world, including Nike, ESPN and even The Washington Post.

New brands on the app are always looking for ways to reach new audiences. In this article, we have compiled some smart tips to help you make the most of this platform and grow your reach. Let’s dive right in.

  • Find your target audience on TikTok


Before you go live on TikTok, you need to decide your specific audience. A large portion of TikTok’s community comprises Millennials and Gen Z users. This is the audience that has the potential to be the most receptive to your content, so it’s important to focus on creating content that appeals to them.

The best way to find your target audience is to look at the type of content they’re already engaging with. Take a look at the most popular videos in your industry and see what kind of content is resonating with users.

You can also use TikTok’s “For You” page to get an idea of the kind of content that is recommended for you based on your interests. Marketers need to understand different references used in videos so that it could be used as an inspiration for their own content.   

Once you have a better understanding of your target audience, you can start creating content that is relevant to them and caters to their interests. Brands should create content keeping the target audience and popular hashtags in mind, which brings us to our next point.

  • Use Popular Hashtags

Hashtags are an important part of TikTok’s algorithm and can be extremely useful in helping you reach new users. When you use a hashtag, your content gets added to a page where all the other videos with that hashtag are displayed. By using relevant hashtags, you can make your content more discoverable to users who are searching for that particular topic.

TikTok has a limit of only 150 characters for the caption so choose your hashtags wisely. Spending some time and doing some research to find the most popular and relevant hashtag is absolutely worth it.

There are popular hashtags on TikTok for just about everything. For example, if you’re a travel brand, you can use popular hashtags like #travelgoals or #wanderlust.  If you’re a cosmetics brand, you can use hashtags like #makeupaddict or #beautyjunkie. Additionally, make use of general hashtags that are popular across all industries like #foryoupage or #trending.

You can also use TikTok’s Hashtag Challenge feature to jump on trending topics and participate in popular challenges. In fact, users are more likely to remember names of brands that pulled off an entertaining video to keep up with a trend.

One of the recent trends that took most users by storm was the “Pushing P” on TikTok. The term Pushing P (a slang term which means staying true and being real) went viral. Videos produced for this trend gained a high engagement. Pushing P helped spread positivity – a great opportunity for brands to establish their brand image. Get in front of a wider audience using popular hashtags and show that you’re up-to-date with the latest trends.

  • Partnering up with influencers on TikTok

The creator economy has grown to a whopping $104.2 billion. Brands are realizing the power of this form of marketing and have found success on TikTok by partnering up with influencers. Influencers already have sizable followings so it is a great way to reach new audiences. With influencer marketing, you reach new audiences both locally and internationally. 

However, it’s important to partner with the right influencer who aligns with your brand. Ideally, the influencer needs to have a similar target audience as your brand and produce content that would be relevant to you. It is good to experiment with a few different influencers and then analyze key metrics to see which one works best for you. 

  • Keep your users watching

TikTok’s algorithm mostly gives priority to videos with a high completion rate. You need to work on the quality of your content and see to it that users stay hooked till the very end. A creative video with impressive visuals is more likely to get users’ attention as compared to a badly shot video with monotonous content.

Some tips: Videos that have a hook at the very beginning tend to keep the users glued to their screens. Creating suspense or telling them something is about to be revealed will make users want to see more. An example of a video that keeps the users hooked: A creator asks users if he will be able to cut and join three jeans together to form a single pair of jeans. Would you want to watch if he’s successful? 

“How to” videos usually work well on TikTok as people are always looking for new tricks. Additionally, you can also use creative transitions to make your videos more engaging.

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  • Create a TikTok Business Account

TikTok offers business accounts for companies and brands. You can start creating ad campaigns on TikTok and target your ads to a specific audience. This account gives you access to some powerful features that can help increase your reach on the app.

Some of the features include:

– Brand Takeovers: 

You can have your ad appear when a user opens the app. The ad can be in the form of an image that stays for three seconds or a GIF that could be three to five seconds long. The ad draws the attention of users and also allows a very high reach. Brand Takeovers are redirected to either a company’s website or a Hashtag Challenge.

– Hashtag Challenges on TikTok: 

Brands that create their own hashtag challenge and get users to participate have a higher chance of going viral than opting for an organic hashtag. Brands can sponsor their challenges which means that the particular challenge is placed on the discovery page for six days.

Tip: It is important to make the challenge entertaining and something that users would want to do.

– In-feed Native Videos: 

In-feed video advertisements can be used to increase your exposure. These videos appear while users explore content. These ads have a maximum time limit of 15 seconds and take the full screen size. Similar to Brand Takeovers, the Call-to-Action (CTA) can be a website’s landing page or redirection to a hashtag challenge according to the brand. 

– TopView: 

The ad appears as a full-screen video when users open the app. The video is three seconds long and also has a CTA that can be customized according to the brand. TopView is in the form of a video ad, whereas Brand Takeovers can be an image or a GIF. 

Branded lenses/effect: 


TikTok makes use of Augmented Reality (AR) for advertisements. You can use AR to bring 3D objects and create your own branded lenses or effects that users can use in their videos. This is a great way to increase brand awareness as users feel a sense of connection to the brand. 

IKEA has started using TikTok to create unique AR experiences for its audience. Imagine moving your phone around to see where a couch would look best in your room? TikTok users are attracted by such “cool” features. Not only do you reach new audiences but using such technology leads to a very high brand retention.  


  • Post on other platforms besides TikTok

Ever seen the TikTok watermark in videos on your Instagram feed? This is a common way to share your TikTok content to audiences that are not on TikTok or do not follow you. If your content is engaging and entertaining enough, people will search for your TikTok handle and your following will increase. 

The step can be rewarding especially if you are new on TikTok and have followers on your other social media accounts. The trick is to create quality content and share it on other social media platforms as well. If your content is appealing, people in that niche will start posting your videos from their accounts too. Many meme pages on Instagram have adopted this strategy and have seen their reach skyrocket!

Summing up the ways to reach new audience on TikTok

Focus on creating quality content. Using creative transitions and keeping up with the trends is one certain way to reach new audience on the TikTok. Additionally, creating a hashtag challenge can be beneficial as it allows for more user involvement.

Partnering up with influencers in your niche is also a fruitful way to increase your engagement. Moreover, setting up a TikTok business account and making use of TopView and In-feed video ads can be used to increase brand awareness. Lastly, do not forget to post your TikTok content on other social media platforms for the highest reach.

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