Business Tips: How To Generate High-Performing Marketing Copy


Generating high-performing marketing copy is essential for any business. Whether you’re looking to generate leads or sell products/services, strong marketing copy is key. In this article, we will provide some tips on how to generate effective marketing content that will help you achieve your desired results. From understanding your target audience to using the right tone and approach, follow these tips and you’ll be on your way to writing high-performing marketing copy. So, let’s get started!

1. Create a Compelling Story

Your marketing content should start with a strong story. This story should be relevant to your target audience and capture their attention. It should also be compelling and interesting enough to keep them reading. With rapidly declining attention spans and oversaturated content spaces, perfecting the art of trying to say more with fewer words is a valuable skill. It’s the distinction between clumsy, tangled, and perplexing messaging and effective copy that cuts through the clutter. In order to do so, you might need the help of your personal AI writer that will help you with the structure, tone, and style. AI tools can be of tremendous help, but they should never take the place of a real human writer. They should serve as a support system that can help you with the more monotonous and time-consuming tasks, while you focus on crafting a story that will hook your audience.

2. Add Social Proof With Your Marketing Copy


Social proof is an essential element of effective marketing content. When you include social proof in your copy, you’re essentially saying, “Hey, look at all these people who have already done this!” This can be in the form of customer testimonials, statistics, or examples. Including social proof in your marketing copy is a great way to build trust with your target audience and show them that others have already had success with your product or service. In addition, social proof can also help to boost conversion rates by increasing the perceived value of your offering.

3. Understand Your Audience

Before you start writing your marketing copy, it’s important to take some time to understand your target audience. What are their needs and wants? What are their pain points? What motivates them? Once you have a good understanding of your target audience, you can start writing copy that resonates with them on a personal level. When your copy is able to connect with your audience on an emotional level, you’re more likely to see better results. Also, don’t forget to keep your language simple and easy to understand. Avoid using jargon or overly technical terms that your audience might not be familiar with.

4. Hook Your Customer While Using Marketing Copy

The first few sentences of your marketing copy are essential in hooking your reader and keeping them engaged. This is often referred to as the “lead” or the “hook”. If you can capture your reader’s attention in the first few sentences and hold it throughout the rest of the copy, you’re doing something right. So, how do you hook your customer? One way is to start with a question that piques their interest. You can also use a provocative statement or an interesting statistic. Whatever you do, make sure it’s something that will grab your reader’s attention and make them want to keep reading.

5. Create Eye-Catching Headlines

In addition to a strong lead, your headlines need to be eye-catching and interesting enough to make people want to read more. This is especially important in a world where most people only skim through content. So, how do you write headlines that stand out? One way is to use numbers or statistics. Another way is to tease the reader by hinting at what the article is about without giving away too much. You can also use powerful adjectives or phrases to create a sense of urgency. Whatever you do, make sure your headlines are catchy and interesting enough to get people’s attention.

6. Be Concise With Your Marketing Copy


One of the most important things to remember when writing marketing copy is to be concise. You want to capture your reader’s attention quickly and keep them engaged throughout the entire copy. This means you should avoid using filler words or long, drawn-out sentences. Instead, focus on making your point quickly and clearly. Get to the point and then move on. For example, instead of saying, “The product is really great and here’s why you should buy it,” try, “The product is great. Here are three reasons why you should buy it.” These little differences can make a big impact on your overall message.

7. Use a Call-To-Action

Another important element of any marketing copy is a strong call-to-action (CTA). This is the part of your message where you ask the reader to take some kind of action, such as buying a product or signing up for a service. Your CTA needs to be clear, concise, and persuasive. It should also be placed prominently in your copy so that people can’t miss it. For example, instead of saying “Click here to learn more,” try “Learn more about our product by clicking here.”

8. Experiment As You Incorporate Your Marketing Copy

One of the best ways to improve your marketing copy is to experiment with different techniques and strategies. Try out new things and see what works best for your business. Don’t be afraid to test different headlines, leads, or calls-to-action. You might be surprised by what works best. Also, don’t forget to track your results so that you can see what’s working and what’s not.

9. Get Feedback

Finally, don’t forget to get feedback from others. Ask your friends, family, or colleagues for their thoughts on your marketing copy. See if they understand your message and if they would be interested in reading more. You can also hire a professional copywriter to take a look at your work and give you their expert opinion.

No matter what business you’re in, marketing copy is essential to your success. By following these tips, you can write high-performing marketing copy that will help you achieve your business goals. In addition, always remember to experiment and track your results. The more you practice, the better you’ll become.

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4 Reasons Why Internet Speed is Vital For Running a Small Business


Are you a small business owner feeling frustrated with your slow internet speeds? You’re not alone. Many small businesses are struggling to keep up with the demands of a fast-paced world, and inadequate internet speeds are often to blame. But don’t worry, there is hope. Here are four reasons why your internet speed is vital for running a small business:

How Much Internet Bandwidth Do You Need? 

This is a question many people have, but it can be challenging to answer. The best way to determine how much bandwidth you need is to test your current internet speed. You can use an internet bandwidth test to estimate your speed accurately. Once you know your speed, you can decide whether you need to upgrade your service or not. Having the right bandwidth is essential for streaming video, gaming, and other high-speed internet activities.

  • Improves Better Communication

In today’s world, communication is key. And with a fast internet connection, you will be able to communicate with your employees, customers, and partners with ease. A slow internet connection can make it challenging to stay in touch with your team and lead to missed opportunities.

The Benefit of Good Communication in a Small Business:


Save Time And Money With Internet Speed


With a fast internet connection, you’ll be able to take advantage of VoIP (Voice over Internet Protocol) services, saving you a lot of money on your monthly phone bill. You’ll also be able to video conference easily, which can be a lifesaver when you’re trying to coordinate with team members in different parts of the country (or even the world). When you factor in the time savings from quickly communicating with employees and customers, it’s easy to see how a fast internet connection can be a real game-changer for small businesses.

 Fast Internet Speed Allows You to Stay Connected With Your Team

Suppose you have a remote team or just a few employees who work from home. In that case, a fast internet connection will allow you to easily stay in touch via video conferencing, instant messaging, and more.

A slow internet connection can make it challenging to connect with your team, leading to missed deadlines and a general feeling of disconnection. But with a fast internet connection, you’ll be able to stay connected and get work done, no matter where your team members are located.

  • Good Internet Speed Promotes Good Customer Services

In today’s competitive business world, customer service is more important than ever. And with a fast internet connection, you’ll be able to provide your customers with the level of service they expect and deserve. A slow internet connection can make it challenging to respond to customer inquiries promptly, leading to frustrated customers and lost business.

The Benefits of Good Customer Service in a Small Business:


Internet Speed Leads to More Sales

With a fast internet connection, you’ll be able to quickly respond to customer inquiries via email, chat, or even video. You’ll also be able to take advantage of live customer support tools like Zendesk, which can help you resolve customer issues in real-time. So if you’re looking to increase your sales, providing good customer service is a great place to start.

Leads to repeat Customers

When you provide good customer service, you create a relationship of trust with your customers. They’ll be more likely to do business with you again.

Improves Your Reputation

In today’s world, online reviews are everything. And if you want to attract more customers, you need to make sure your business has a positive reputation. Providing excellent customer service is one of the best ways to build a positive reputation for your business.

Internet Speed Builds Loyalty

When you provide your customers with a positive experience, they are more likely to be loyal to your brand. And when you have loyal customers, you have a built-in marketing force that can help you attract new customers and grow your business.

Leads to Referrals

When you provide good customer service, your satisfied customers will be more likely to tell their friends and family about you. Customers are more likely to recommend a company to their friends and family after having a positive customer service experience.

  • To Stay Competitive

In today’s fast-paced business world, it’s crucial to always be ahead of the competition. If you want your small business to succeed, you need to be able to adapt to changes in the marketplace rapidly.

A fast and reliable internet connection will allow you to stay competitive by:

  •  Researching new trends quickly
  •  Finding new suppliers
  • Communicating with clients and employees worldwide

Without a fast internet connection, you risk falling behind the competition. If you want your small business to thrive, you need to make sure that you have a fast and reliable internet connection.

  • Take Advantage of Cloud-Based Applications and Services


Cloud-based applications and services are becoming increasingly popular in the business world, as they offer many advantages over traditional, on-premise software solutions.

Some of the advantages of cloud-based applications and services include:

Lower costs– since you don’t have to purchase and maintain expensive on-premise hardware and software, many cloud-based services offer pay-as-you-go pricing, so you only have to pay for your services. It can be a great way to save money, especially if you don’t need all of the features offered by a particular service. Some popular cloud-based services include Google Drive, Dropbox, and iCloud.                                    

Increased flexibility and scalability– you can easily add or remove users as your business grows or shrinks.

Improved collaboration– since employees can access the same data and applications from anywhere globally

Cloud-based services allow you to store data off-site, so you don’t have to worry about losing important files if your computer crashes.

However, it would be best to have a fast and reliable internet connection to take advantage of these benefits. Without a fast internet connection, you will likely experience significant lag when using cloud-based applications and services. It can make working with these tools extremely frustrating, impacting your productivity.

Internet speed is vital for running a small business for many reasons. A fast and reliable internet connection is necessary for conducting successful video conferences, taking advantage of cloud-based applications and services, enhancing customer service, and staying competitive. If you want your small business to succeed, you need to make sure that you have a fast and reliable internet connection. And with so many options available, there’s no excuse not to have a fast and reliable internet connection.



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7 Tips for Growing Your Coaching Business in 2023


You’ve successfully launched your coaching business. That’s a fantastic accomplishment, but the next stages of your company’s development are crucial, and they can be difficult at times.

To take your coaching to the next level, you’ll need to draw clients to achieve your full potential. That’s why you should take a look below and learn about the online coaching best practices and tips.

Establish a social media presence

You’ll struggle to build your coaching business beyond the initial stage if your clients can’t locate your business on social media networks.

Posting interesting content on Facebook, Instagram, Twitter, and LinkedIn will help you grow your online audience and promote your brand’s credibility. You can also look for LinkedIn groups where you can answer people’s queries in addition to publishing content on your own profile.

Encourage your clients to share their success stories so that others get inspired to seek out your coaching services.

You should also consider creating a page on TikTok. This is an emerging video-sharing network that’s slowly becoming one of the most popular apps.

However, your approach toward TikTok marketing has to be different from other marketing channels.

If you want genuine TikTok followers that may convert into clients later, you have to approach this platform the right way. If this sounds difficult or complicated, you should definitely consider reaching out to a professional agency that has experience in TikTok marketing.

Networking is important


Coaching is a highly individualized service. It entails getting to know a person or business and providing tailored advice. So, it’s all about people skills.

For coaches, cultivating personal relationships is very vital and you can work on this by engaging in business networking opportunities. Find out which networking groups in your area are the greatest fit for you and join them

Networking is a terrific way to expand your consumer base, learn about your audience and the issues they face, meet other businesses, and form mutually beneficial partnerships.

Referrals Help Your Coaching Business

Even if your target audience isn’t present at an event you’re attending, you can gain more clients by leveraging the business connections you’ve created through networking. You may get more referrals by getting to know other business owners and developing trusted connections with them.

Furthermore, if your target audiences are similar but you are not in direct competition, you can benefit each other by cross-promoting to your clients.

A company that provides startup funding, for example, is likely to have clients that require coaching to get their business off the ground, while your coaching clients may want funding to help them develop.

Take care of proper client onboarding

It’s not just about having a customer agreement but about having a full process that guides them from their first consultation through all of the steps required to book an appointment with you.

This procedure should contain everything from an initial welcome email to a client intake form, a coaching agreement, payment mechanisms, and scheduling software.

A good onboarding procedure gives your clients a structure and builds trust by explaining all the steps.

Take another look at your offerings

To avoid stagnating, make sure you assess the services you provide on a regular basis. Pay attention to what customers have to say about your services, what they like about them, and how you might enhance them. Then, make the necessary adjustments to your coaching.

Examine your target audience’s online behavior to understand what queries they are asking. This could assist you in identifying a prevalent problem for which you can provide a novel solution.

Expand Your Coaching Business

Rather than being too general, it’s critical to focus your coaching services on a specific target.

As your company grows, you may see opportunities to focus on a new area and expand your offerings. Keep an eye out for new business opportunities that aren’t too wide and can be scaled into your current business model.

If you presently coach personal trainers, for example, you might be able to expand your services to include gym teams and apply your approach on a wider scale.

However, it’s still quality over quantity, so don’t spread yourself too thin and jeopardize the quality of your teaching service.

Show off your knowledge

You can demonstrate the quality of your advice and improve your profile among your target market by publishing blogs about your work on your website, as well as by guest blogging for other authority sites.

Find forums that are relevant to your field and participate in them. You can also search for answers on Q&A sites like Quora and Yahoo! Answers.

You can show your expertise to tempt your audience into joining up for your entire coaching package, just like subscription firms offer free trials to entice consumers into buying a premium membership.

Conclusion On Improving Your Coaching Business

The coaching industry is a unique industry that is becoming oversaturated. That’s why you need to do everything you can to demonstrate how and why you are better than your rivals. So, take these tips into account once you start thinking of methods to attract new clients.

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How to Plan and Host a Successful Lunch and Learn Event


Lunch and learn events are presentations or training sessions that take place during lunchtime and where the employer picks up the food bill. Lunch and learns last about 30 to 45 minutes and represent an opportunity for employees to improve their skills and learn something new. If you’re thinking about hosting a lunch and learn event, the following 7 tips will help you put together a successful event. 

1. Schedule Your Lunch and Learn Event

Although lunch and learn events are casual and don’t need to be as structured as formal training sessions, that doesn’t mean you should leave everything to chance. You still need to plan the topic, presenter, attendees, materials, and the food in advance. 

In most organizations, lunch and learn events are conducted on a regular basis; for instance once a week or once a month. How often you will host such events depends entirely on you and your goals, but make sure that your lunch and learns utilize the attendees’ time wisely. Be sure that you are not constantly taking up their lunch periods and when you do, it is for a good reason.

2. Choose Relevant Topics

Once you have got a schedule in place, the next step is to determine what you are going to talk about. Lunch and learns can cover a variety of different topics, ranging from career-enhancing tips and financial health to personal goals and stress management.  

The best route is to ask your employees what topics they’d be interested in. You can solicit suggestions directly or by conducting an online survey. By choosing the right lunch and learn topics, you’ll make sure that your colleagues are eager to attend and that they will walk away with valuable insights from the event. 

3. Find Educated Presenters

Your presenter can make or break your lunch and learn event. If they are unrelatable or dull, attendees will quickly lose focus. For this reason, it is very important to find a person who understands the goals and needs of their audience. 

Very often, the best presenters come from within your organization because these people are familiar with the company’s operations, understand the challenges your employees are facing on a daily basis, and know how to motivate them.

4. Know the Number of Attendees

The first thing to decide is whether your event will be open or for targeted people. Be sure to send invitations on time and ask people to RSVP quickly so that you know how many of them will be attending and plan accordingly.

If you are also inviting remote employees, make sure to include the video conferencing link in the email invitation.

5. Choose a Suitable Venue 


When choosing a venue for your lunch and learn event, opt for a space with eating facilities. You can host the event in the company’s café or canteen or choose an off-site venue such as some best restaurants in Hollywood. If you go off-site, be sure to find out if the place is noisy and whether it can accommodate your employees, and book it in advance. In addition, take into consideration whether you will need to set up tables and chairs, or if you will need space to move around. 

If you have remote employees, be sure that the venue is equipped to broadcast the event. At the very least, it should have reliable WiFi. 

6. Promote the Lunch and Learn Event

In order for your lunch and learn to be successful, you need to take some time to advertise it in advance and allow attendees to make scheduling plans. Promoting the event is a great way to get your employees excited about the event. Use sign-up sheets, email reminders, Slack notifications, company calendar updates, and posters to help keep the lunch and learn top of mind. 

7. Pay Attention to Food

Finally, be sure to pay special attention to the food and beverages. Ideally, the food you serve should be good enough to take an employee away from their own lunch period. Try to be creative with food choices and think beyond pizza. Consider options like sandwiches from the nearby deli, a make-your-own salad bar, or veggie lasagna from a local caterer to add to the message that this is not the same old lunch and learn.

If providing a full lunch meal for an entire team of employees is not financially possible, even free snacks can encourage people to come, especially if you have a great presenter and an attractive topic. 

Final Thoughts on Lunch and Learn Events

Even though lunch and learns can be an investment of both time and money, they are a great way to encourage a love of learning among your team members. The tips in this article will help you run a successful lunch and learn event without a lot of extra resources. 


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5 Ways Business Owners Can Celebrate Small Business Week

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5 Ways Business Owners Can Celebrate Small Business Week in 2023

This year, Small Business Week takes place on May 2nd to May 8th. Small Business Week (SBW) is a time to recognize the importance of small business owners and entrepreneurs and their contributions to society. In the United States, the majority of Americans’ livelihoods can be attributed to small businesses, either through owning one or working for one.

Due to the uncertainty brought on by the pandemic, it’s important to take some time to celebrate your efforts as a small business owner and the adversity you have overcome. As we move into a post-pandemic landscape, it can be helpful to use SBW as an opportunity to reflect on the past year while also planning ahead. Here are a few ways that you can celebrate SBW this May.


1. Foster relationships

One of the most important considerations as a small business owner is the relationships you have. While it’s always critical to have a good relationship with your customers, remember to also foster relationships with your employees and business connections. Making a point to acknowledge those that assist with your day-to-day business operations can set you apart and depict that you’re willing to put the extra effort in to show your appreciation.

Connect with your customers during SBW:

Finding ways to continuously connect with your customers can help your organization’s overall growth. Don’t be afraid to reach out to previous clients to ask for feedback or see if there are ways to improve their overall experience. Furthermore, brainstorming ways to say, “thank you” during SBW can give you the opportunity to bring back customers and promote retention. This can either be done by providing a special discount or promotion, featuring customer stories on your social media channels or even sending out “thank you” emails.

With your employees:

While your customers are certainly key to maintaining your business, remember to also keep in mind the importance of your employees in your overall structure. SBW is a time to celebrate your accomplishments but also to acknowledge the work that your employees put in. When your employees know they are valued, they will continue to put forth effort, which in turn promotes the overall success of your business. Consider handwritten notes, publicly acknowledging their talents and contributions, or catering a breakfast or lunch as a way to nurture these important relationships.

With your connections:

Another important element in maintaining a successful business is having connections outside of your day-to-day relationships. The pandemic put a halt on public gatherings, making networking extremely difficult. You may have some connections that you haven’t spoken to in over a year. Use SBW as an opportunity to reach back out to them and spark up conversation in a relationship that may have fizzled out. This is also a great opportunity to network with new connections and get your name out.

2. Further your education during SBW

As a small business owner, you are probably aware of the importance of evolving. Depending on your industry, keeping ahead of the competition could be imperative to maintaining a successful business model. One way to do this is to find ways to further your education, whether this is in a structured or unstructured environment. There are many ways to do this, such as industry specific extended learning opportunities or finding a business coach. Implementing feedback and expanding your knowledge are two vital components in growing your business. This SBW, you can even start small by taking some time to read motivational, business-specific literature to build momentum.

3. Evaluate safeguards

After this past year of uncertainty, it is evident that you can never be too prepared. As a small business owner, you are most likely the fundamental person responsible for keeping your business afloat. While this notion may come with a significant amount of pressure, remember that there are ways to protect both yourself and your business. This is why it’s important to regularly revisit both your personal and business finances and ensure that you have adequate safeguards in place.

For example, one consideration that gets overlooked is ensuring you have enough life insurance coverage set up. Even though a life insurance policy is an added cost to your bottom line, remember that this is an essential coverage to have, particularly if you have dependents who rely on your business income to meet current obligations. Furthermore, if you used any family assets to financially secure a portion of your business, having this safeguard in place protects your family from paying these debts off if you were to pass away.

4. Revisit goals

As a small business owner, you may have set both personal and business goals along the way. When you are faced with adversity and substantial change, sometimes these goals can get put on the back burner. Use SBW as an opportunity to revisit goals you may have set and find ways to work towards achieving them. Furthermore, if you have had to adjust your strategy, try setting new business goals and initiatives. Continue to reflect and ask the right questions to promote growth and hone-in on your long-term plans.

5. Prioritize self-care

While being a business owner comes with freedom and flexibility, there is also a great deal of responsibility involved. Not only are you responsible for both your personal and business success, but you are also responsible for employees and their livelihoods as you grow. This can lead to an insurmountable amount of stress overtime, especially during times of uncertainty. Recognizing all that you are taking on and allowing time to reflect and decompress is important for your mental well-being and decision making. This can be difficult to do, especially when you are wearing many hats, but use SBW as a chance to practice self-care as a business owner. Whether this is taking a vacation, treating yourself to a nice dinner, splurging on an item you’ve had your eyes on, or going on a short day trip, making time for yourself can be the difference between feeling motivated rather than experiencing burnout.

If you experienced adversity and hardship in 2020 as a small business owner, use SBW 2023 as an opportunity to reflect and re-engage. Remember that the success of your business starts with you so finding ways to celebrate your accomplishments and hard work along the way is vital in building momentum as we move into a post-pandemic landscape. With planning, preparation and goal setting, you can set yourself up for success in the months (and years) ahead.


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4 Easy Steps To Obtaining Sponsorships For Your Events


It’s easy to plan events when money is not an issue. But in reality, the budget is always an important factor in event planning. Getting sponsorships can be challenging. But there are key ways that can help get you there effortlessly.

The potential sponsors you should approach depend on your event and your audience. It must be a good match between all three for it to work. Most importantly, you need to offer your sponsors something unique.

Below, we’ve compiled a quick guide to help you understand how to get sponsors for an event.

Plan And Do Your Research to Gain Sponsorships

Stop for a moment to plan how you will work with sponsorship. How much money do you need? How many sponsors can you take care of? What do you have to sell? Can you work alone or do you need to get help from someone?

Expectations and conditions are often two different things. Big ambitions are good, but be realistic. It will be both easier and more enjoyable if you approach the situation step by step.

It will make all the next steps easier if you research potential sponsors thoroughly. Start with companies in your niche and see if they already have experience with sponsoring events.

You can also check events similar to yours and see which companies sponsored them as they’re likely to sponsor future events of the same kind.

Create A Sponsor Proposal For Events


Once you have listed the potential sponsors, it’s time to create a robust proposal. Your sponsorship proposal must be tailored to each company and present your event and sponsorship opportunities in a well-designed and organized manner.

You have the option of writing your proposal from scratch or using a sponsorship proposal template, which makes it easier to generate a professional-looking document. 

Your proposal should include enough details so that the potential sponsor can understand what is being offered and how this will benefit them. For this reason, make sure to include the following information: who you are and why you are credible, what the event is about, what kind of audience the event will attract, prominent speakers and sponsors, what the company will gain from the sponsorship, key figures (number of participants, social media statistics, etc.).

Find Out Who To Talk To

Once you’ve put together a proposal, it’s time to approach the potential sponsor.

It’s common practice to send an email but companies are flooded with them. So how do you make sure your email isn’t lost in the shuffle?

A smart tip is to go through LinkedIn and see if you can figure out who might be in charge of sponsoring events. It will most likely be someone from the marketing department. Write down some promising names and start reaching out. Ask to speak to one of the names on the list and ask for an email address if they are not available. Do not bother to leave a voicemail message, as it rarely works.

Before reaching out to potential sponsors, narrow down the options because event sponsorship meetings and pitches are time-consuming. Make sure to contact brands that align with your event values and that can represent the key goals and image of your upcoming events.

Essentially, the best sponsors to contact are those with the highest ROI on your time invested. Don’t forget that sometimes less obvious job titles and people in your network will be a better fit and more fruitful for pitching.

Offer Incentives

Sponsorships are a two-way street as sponsors also want something in return for their investment. This is why you should come up with a way to sweeten the deal and make them understand what they will get out of funding your event.

Will you place the sponsor’s name or logo on the promotional flyers and banners, will you mention them in your email newsletters, blog, or social media posts. A great idea is, for instance, to offer event-related discounts or freebies to customers that buy the sponsor’s product or sign up for their service, encourage followers on social media to like or repost the sponsor’s content.

When you show a sponsor that you’re willing to give more than just take, it will show them that you’re dedicated and serious about making the event a success.

Conclusion on Gaining Sponsorships 

Securing sponsorships for an event is important, but making sure you’re organizing an exceptional event is far more important. If you don’t put effort to organize a good event, you’ll fail to build a long-lasting relationship with your sponsor and the next time you’ll want to secure a sponsorship will only get harder.

By following the aforementioned steps, you’ll be able to get valuable insights and create a stellar event experience and keep everyone involved happy.



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Why Publishing Video Content Can Boost Your Business Growth


The popularity of video content is soaring high, and with the prevalence of Instagram Reels and social media live streaming, videos are now one of the most in-demand content. YouTube has reigned for a decade since its launch year as a video sharing platform and bought a fresh trend of video content. Over the years, TikTok has contributed immensely to making video content popular. All prominent social platforms, right from Instagram to Facebook, are gradually transforming towards a video-preferred platform. Simultaneously, it creates new opportunities for brands to reach their target audience. Video content is now undoubtedly your reliable brand marketing toolkit. 

Importance Of Video Content

If we scroll through the data, we can notice that 85% of internet users in the US enjoy consuming online video marketing content per month. Whereas 54% of brand clients wish to see more video content from the business they support, and notably, 66% of video marketers get more qualified leads. Are you wondering why video content holds so many opportunities for your business?

Well, video is easy-to-digest content, and without an overabundance of textual content, you can deliberately deliver your brand message to the target audience. Accordingly, it aids you in engaging with the audience, boosting lead generation opportunities. 

There are many ways through which videos can help you in your business growth. Including video marketing in your business growth advisory can help you develop a strategic blueprint for implementing it in your marketing efforts. 

This article has encased a few in-depth points explaining why video marketing is vital for your business growth. Roll on through the matters discussed, hone your skills, and leverage enticing video to propel your brand growth

How Video Marketing Can Help In Your Business Growth 


Video content holds the capacity to spread your brand awareness and, at the same time, build your brand by establishing a connection between the brand and the audience. According to a study, including a video on a landing page can boost conversion by 80%. Additionally, 76% of marketers claim to plan to add a video to their marketing effort. 

Video marketing can be defined as marketing to utilize and implement videos to boost audience engagement, drive sales and raise brand awareness. In a video marketing process, the growth marketing team of a brand thinks, plans, and designs the strategy to create a video focusing on service, product, features. The video assets are curated and distributed in diverse channels to reach the target audience to grab their attention to the brand with easy-to-digest content.

In an era of technology where most of your target audience carries smartphones or tablets, videos are an easy way to reach them. Textual advertisement is one-dimensional compared to videos. A short video can quickly relay the same message with communicated images, tones, and emotions that will better grab the target audience’s attention and stay in their memory for an extended period. Video is the audio-visual medium that can provide information to your target audience in a visually pleasing format that enriches engagement among your consumers.

In terms of utilizing videos for brand growth, three main objectives are commemorated. There are:

  • The initial goal of a video campaign is known as ‘awareness.’ This objective aids you in introducing your brand to a broader audience. Business awareness videos help grow your audience. The primary purpose of an ‘awareness video’ is to discover your brand, not sales, and these videos are the top-of-the-funnel videos.


  • Are you seeking ways to develop a strong bond between your brand and prospects and propel interest among them? Video content that is utilized to establish a connection or to strengthen the relationship with your prospects, such types of video content is known as ‘consideration’ content. Considering video content showcases your area of expertise to your field. To measure the performance of the consideration videos, click-through rate and view length are two essential metrics. 


  • Conversion videos are your end of the funnel content. When you develop conversion videos, ensure to focus on price ranges and your brand’s USP. The most critical metrics for conversion videos are sales and click-through rate.

Irrespective of the end goal, follow a data-led approach to determine what works and steer away from what doesn’t work in your video marketing effort. For that, it is crucial that you conduct a business survey; you can utilize the available business survey tools to ground-up what your target market is looking for & imply feedback or the pertaining data is your video marketing efforts.

Top 5 Benefits Of Video Content


#1 Favored Content Format

Data says 85% of people would like to see more videos from brands they follow. Out of the 36% saying they’d most like to see more educational or explainer video style content and 14% wanting to see more product demos. The data indicated that video content is one of the primary content choices of online users. And as a brand offering your target audience what they want is a great way to boost your revenue and propel your business growth

#2 Shares A Compelling Brand Story

Storytelling is an excellent way to connect with your prospects. Through video content, you can share the compelling story of your brand’s loyal advocates or your employees’ advocates. It makes your brand more credible and humane. Sharing customer testimonials through video content is an innovative and powerful way to explain why the target market can rely on your brand, services, and team. 

#3 Increase Email Click-Throughs

Utilizing video content for brand outreach can help you to earn 3x more responses. Rather than embedding video on your Email, include a thumbnail from your video in the email body that users can click to view on your website’s landing pages. This tactic boosts your email click-through rate.

#4 Craft Stronger Brand Affiliation

Video offers your prospects audio and visual stimulation, and these stimuli make your audience more engaged with your brand. Besides, it helps develop a stronger affiliation and interest in the content they’re consuming. It results in getting brand recognition and creating loyal customers.

#5 Appears Frequently On Social Feed

The new algorithm of social platforms such as Facebook, Twitter, and Instagram is video-friendly. Utilizing video formats such as Instagram Live, Facebook Live, or the video ad formats or feed or timeline videos, you can make your target market interact with your brands. The interaction with your video content enriches your reach. Video ads on Instagram get 3x more engagement than image ads. Online users watch 2 billion videos on Twitter per day, and Tweets amalgamated with video get 10X more engagement than Tweets that do not.

Final Thoughts

In 2021, 82% of the global internet traffic came from video streaming and downloads. Furthermore, social video generates 1200% more shares than text and image content combined. Videos are cost-effective, and with them, you can educate your audience as well. You can craft a product video, explainer video, or tutorial video based on your audience’s needs. Besides, while developing a strategy, ensure to assess your target audience’s needs and develop a buyer persona accordingly. Also, prepare a content plan, decide with your team and outline a program including your posting frequency. Also, to measure your content performance, set your KPIs and within a systemized interval, track the metrics to measure your marketing efforts, be flexible, assess, adapt, adjust and repeat the process to attain success in leveraging video content.

AuthorPadmaja Santhanam
Padmaja Santhanam is the Growth Manager at FirstPrinciples. She manages all inbound business development & outbound prospecting pipeline building strategies. Padmaja’s expertise lies in positioning & managing to grow the brand of SaaS companies. Her role comprises right from client onboarding to assuring the expected linear growth & making required adjustments accordingly.


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6 Ways To Make Employees Believe In Your SME


Companies are born from belief. It’s an essential ingredient to making any business proposal a reality. As such, ensuring that your SME is up to its truest potential is essential.

After all, start-ups faced perilous trading conditions even before the pandemic, and it’s almost through sheer willpower alone that some of them can muddle through and achieve success.

Still, while you may be concerned with your levels of self-belief, it’s also important for your workers to feel similarly inspired. SMEs have fewer faces in the workforce, and each one of them must go the extra mile for the sake of the business. Because of this, they must have full confidence in your venture.

How can you ensure that employees believe in your SME? Read on for some tips on how to improve things, here.

Hire the Right People to Improve Your SME


Few things showcase a leader’s poor judgment more than a bad hire. Every team member counts in an SME environment, and onboarding someone who doesn’t share the same levels of passion as everyone else can be detrimental.

Of course, it can also be dogmatic to only hire within the parameters of a strict cultural fit rather than hiring people to evolve your SME forward. No progress can be made if you only hire people with identical values, personalities, and perspectives.

Therefore, a balanced approach is required here. Employees may believe in your SME more if you hire interesting characters who can contribute to your firm in surprising but effective ways. It can inject the company with new energy and help you all explore bold new directions together.

As your SME grows, more senior positions need to be filled. You should find these workers internally, as they will understand the business best and inspire the next wave of employees. Therefore, you should always be on the lookout for potential leaders during the early recruitment phases, as they will eventually be able to rally their teams to the SME’s set objectives.

Streamline Communications

It’s often the case that the people who talk most have little of value to say. As the leader of an SME, you should appreciate that time to produce good results is short. Therefore, all your workplace communications should be short, sweet, and streamlined.

Few workplace experiences can be as draining on the soul as meetings. They can also be costly from a creative, productive, and economic standpoint too. If you must host them, make sure you plan discussion points so that things run more smoothly and coherently. Ensure anyone calling in remotely is tech-efficient and has a strong internet connection before trying to attend.

Think about streamlining other forms of communication. Send emails that are concise in nature, featuring bullet-pointed agendas that are easy to read. Assign teams to project management software and designated group chats where their discussions won’t notify unrelated parties. Publish a company newsletter monthly if you wish to detail the direction of the SME. The more organized everything is, the less likely communications will bore or annoy employees.

Impactful messaging can stir employees into action. All great leaders can deliver information in a rousing fashion and inspire their workers with words alone. Revisit your SME’s communication methods and see if improvements can be made anywhere.

Focus on Inspiration for Your SME

What you say matters just as much as how you say it. If morale is low in your SME, then it needs to be raised at the earliest opportunity. You can do this by sharing inspirational stories and musings.

From Richard Branson to Walt Disney, many prolific individuals first failed before succeeding. It could be argued that setbacks are part of the journey. Learn and briefly summarize their stories or others similar. The road to success is rarely straight and clear, so reminding your workers of that fact may give them hope in bleaker periods.

People often related to underdog tales, too. Fighting tooth and nail for every victory, big and small, is part of every SME’s legacy. Try to make your employees understand that fact at opportune moments, especially when spirits and motivation levels are low. Share a powerful vision and plan for the future as a unit.

Economic strife can send many SMEs plunging into dangerous territory. However, depending on your industry, it can also open up access to greater opportunities. For instance, digital marketing firms thrived during the pandemic while others floundered. If you’re in a suitable sector, reminding your workers of its viability could help to rouse them.

Invest in Mentoring Software

Mentoring is an essential aspect of personal and professional development. Without it, your workers can’t hope to progress to the next stage of their careers or take on more responsibility in your SME.

That said, mentoring is a tough thing to manage. A robust scheme needs to be implemented, making a real difference to the prospects of your workers. Your SME needs to go beyond kind words and occasional advice here.

Invest in easy-to-use mentoring software for your SME to upskill your workforce. Streamline your mentoring programs, offered by experts such as PushFar, with enhanced reporting and management tools that are GDPR compliant and have web and app versions. You can find your own mentor on their free platform too. Their offerings are updated regularly, so their diverse features always operate at optimum efficiency. You’ll find various statistics that will convince your staff about mentoring’s importance as well.

If you utilize these technologies, you’ll also simultaneously communicate to your staff that their development matters to you. Both mentors and mentees have a digital space to revel in here, giving their careers a shot of adrenaline after every use.

Offer Personal Support Greatly Assists Your SME


It’s not enough to address work-related concerns only in today’s climate. The lines between personal lives and professional lives are becoming increasingly blurred. Your SME needs to adapt to those changes.

As so many employees feel pressure to put on a brave face these days, you may need to be more proactive in reaching out to your workers. Leaders of an SME have many concerns, but staff well-being should always be a priority.

Orchestrate wellness meetings if you think they’d have great results. Offer company perks that are wellness orientated, and provide employees with access to apps around mindfulness and meditation. Fitness memberships can be appreciated. Contribute resources to help them look after themselves.

Care and compassion can build unbreakable bonds. The level of empathy you display daily will determine how much your workers believe in you. Spread the word, and your kind presence shall be felt in your SME’s culture always.

Organize Staff Social Events

Work dynamics benefit greatly if meaningful relationships are at the core of them. Employees will go the extra mile for each other when a genuine affinity for one another is established. Human flaws in one another can be forgiven and tolerated if the overriding feeling is one of friendship.

Facilitate things here by organizing staff social events. You could throw parties on the premises, at a lavish venue, or simply head to your local pub or restaurant as a unit after a long and hectic workday.

Make these events optional so that nobody feels forced into these occasions. Employees should get to know each other when there’s a mutual desire to do so. A casual feel to the majority of them will likely work in your favor, too, making it more likely that everyone will feel comfortable about joining you.


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Corporate TV as Part of Modern Internal Communication


Utilizing corporate TV can be a crucial aspect of your company. Getting “in the zone” is a different experience for everyone. Some individuals find that working in complete quiet is the best way to get things done. However, for others, such a setting is uncomfortable, necessitating an external distraction to keep them from losing their train of thought while pondering the next step.

We live in a world where we are always looking at a second or even third screen. When Scandal’s season finale airs, we will be tweeting and updating our fantasy football page. Visual multitasking is becoming a more prevalent practice as mobile devices and tablets become more widely available. Splitting our focus is becoming more and more common in our modern lives.

Can corporate TV be utilized to increase corporate communication in the present era? Even if you are not working in a newspaper, it is unnecessary to have 30 televisions shouting all the current events you can get your hands on, unless, of course, this is your job. A break room or lobby is ideal since you may choose whether or not to tune in or out at any given time. Ensure you look for different communication strategies to enhance internal communication in your business. In light of this, let’s look at the role of corporate TV in modern internal communication: 

Facilitating involvement and productivity in the workplace with corporate TV


When it comes to keeping your workers interested and informed, it doesn’t matter whether you are a small start-up with only five employees or a global organization with thousands of employees throughout the globe. On the other hand, corporate television will accomplish the job for you.

Employees are 20-25% more productive when they feel valued and engaged, which in turn increases your business’s productivity and profitability. Communication is a significant predictor of work satisfaction. Your workers will get more value for their money if you use corporate TVs to display digital signage. It is essential to show your staff what is going on at work, both in their own office and firm.

Understanding the company culture 

Even though internal marketing is not as well-understood as external marketing, it is critical. You must communicate your company’s goals, goods, and services to your staff, not only to your consumers. Employees that know and can sell your company’s products and services are a need. It would help if you also had them be aware of your company’s core principles. It will allow you to convert your brand’s personality into the conduct of your employees.

Many businesses still use the tried-and-true tactics of posters and emails for advertising. However, many workers’ email inboxes are being bombarded with spam, which means many emails are being unread. They might also be read then promptly discarded after the recipient has moved to the next email in their inbox. Solution: Stream critical information to displays in your frequently visited areas utilizing digital signage software and corporate television. It is the most excellent method to ensure that your staff gets the information they need to succeed in the digital world.

Streamlining communication between employees with corporate TV

If you want to make important news to your company’s employees, consider how you may do it. You send an email and a meeting to the whole business, yet someone always misses it. Even if you are able to catch up to this guy, you will throw off the operations of your entire team. If you are looking for a way to get people’s attention and share information quickly, corporate TV is an excellent choice.

Passing announcements and notices

You may use a corporate TV instead of a notice board to show critical messages and announcements. With digital signage, you may show department-specific information if you have many departments or offices in your firm. Companies often conduct ice-breaking activities to improve communication amongst workers, but their involvement is required to make that happen.

Displaying employee benefit programs via corporate TV

Ensure workers know your company’s benefits, such as Employee Assistance Programs and Training courses. The display screen should include employee benefits packages to pick the workers’ attention. They are more likely to join if they discover a program that might help them advance their careers, finances, or personal lives.

Use corporate TV to show a dashboard of the business


A company’s data is its lifeblood. Sales analytics, online customer interactions, risk analyses, and supply chain status updates all need to be communicated to your whole staff at the same time. If you use various data sets, everyone’s efforts may be in vain.

A personalized approach is feasible to provide relevant and correct information to every employee. Even yet, seeing facts on corporate TV has a much more significant effect than doing it on a tiny Mac screen. Large displays, or even an entire wall of screens, might be placed in an area where all workers can view them.

Display KPIs and other critical data on these panels as part of a corporate dashboard. Making this data readily available helps workers carry out their responsibilities and coordinate their efforts with their colleagues. Displaying your organization’s progress toward its objectives helps spot difficulties, keeps track of triumphs, and inspires everyone engaged in the company.

To advertise any internal events that might be happening

In this case, if just 31% of your employees showed up to a corporate function, how would you feel? That is the typical click-through rate for internal event emails. You must also remember that an opened email does not always mean that someone will attend your event. Internal newsletters are being replaced by more effective methods of communication like digital displays. A digital signs monitor ensures that everyone arrives on time for meetings, training, and other internal activities.

If you want your firm to succeed, you need a joyful, efficient workplace where workers feel invested in the company’s goal and where cooperation flourishes. Businesses in the digital age need effective methods of internal communication that encourage teamwork and cooperation.

It’s time for you to leverage the potential of corporate TV to develop your organization’s internal communication. It is practical, failsafe, and a result-driven technique to boost communication with workers.

Many firms find it tough to create close connections with their staff. And it is clear since excessive objectives, deadlines, and less contact with workers steer firms away from building long-term relationships with their employees. Set up corporate TV to boost internal communication and establish affinity with workers.


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8 Ways Improving Organizational Design For Your Small Business


Regardless of the staff size, a poor organizational design contradicts business responsibilities. These contradictions may include role confusion, lack of functional coordination, and slower decision-making processes. As a result, businesses may suffer from unnecessary stress, conflict, and complex issues if left unresolved.

To effectively run a small business, entrepreneurs need to implement organizational structures in the workplace. Delegating activities toward achieving the common goal in the industry is the main priority of organizational structures. As a small business owner, you should consider the importance of how enhancing organizational structure can affect your business by partnering with organizational design consulting firms like Navalent.

Without understanding how organizational design works, your small business may risk possible reputation strain and bankruptcy. To prevent these business risks, you must learn to enhance overall corporate practices. In this article, you’ll know the benefits of redesigning the organizational structures in your business.

Managing Small Business Operations With Organizational Design


The lack of organizational structure may jeopardize a small business due to the employees’ resistance to follow rules that don’t exist. Therefore, as a small business owner, creating a firm organizational structure is crucial in controlling overall business operations. As you incorporate new business structures, your staff will comply with the rules, which smoothens the overall business productivity.

With zero hesitation, your small business can easily make decisions because there’ll be no extra management layers that need approval. For example, your small business can increase revenues and boost employee engagement with quicker decision-making processes. As the organization reaches enhanced sales performance, your small business can be on top of the competition within a shorter period.

Opening Additional Business Locations 

Every startup entrepreneur dreams of eventually becoming a huge corporation. However, with the tough market competition, business owners lose motivation to strive to reach improved market grounds. While this scenario may seem disheartening, you can still prevent staying as a small business and earn the most significant market share by recreating your organizational structure.

You can receive enough revenues to open multiple business locations as you actively restructure and monitor your existing organizational design. When this situation happens, you already have a firm corporate design, helping you maintain, and enhance your market share consistently. Because the structure is the same in every business location, you don’t need to visit each place daily. Hence, adopting an effective organizational design provides you peace of mind, especially as you grow in the industry.

Boosting Overall Employee Performance 

Small businesses heavily rely on human resources to produce supplies and provide customer support. With that, productive employees can meet deadlines and sincerely contribute to building positive customer relationships with your brand. Therefore, if you aim to increase overall business market share, building and maintaining an organizational structure will help you enhance employee performance.

As a small business owner, your main role is to monitor every employee’s progress around business goals. However, since resources are limited, you have the choice to incorporate technology-driven tools to track and organize the day-to-day workflow in your operations accurately. Accurately monitoring employees’ productivity enhances business transparency, giving you the exact knowledge on which organizational issues need improvement.small business coach

Reducing Employee Conflict With Organizational Design

Employee conflict can be poor communication, misunderstandings, and opposing priorities. Moreover, the challenges of having employee conflict include lower productivity, project failure, work disruptions, and termination. Without handling any form of disagreement right away, your small business may not be able to achieve potential customer needs, which can directly impact your business reputation.

By using an organizational design, you may prevent employee conflict obstacles. For example, as you communicate the new small business structure, your staff will focus on their job responsibilities. With that, you provide a clear understanding of the importance of their roles, which makes them hesitate to indulge in conflicts.

Improving Communication 

When your employees know the vitality of healthy communication, you’ll eliminate unnecessary workplace issues and improve overall performance. Once you start promoting a communicative workplace, you create a more vital and engaged team. Therefore, you must create an organizational structure to avoid miscommunication in your small business.

A specific organizational design builds a hierarchy that fosters healthy communication between different departments in your business. For example, as you delegate duties to various teams, workplace staff will know who they need to turn to once an issue arises. In addition, employees don’t need to receive your approval to proceed with one communication issue.

Providing A Greater Sense Of Teamwork 

Teamwork in a small business workplace provides the business owner and the employees the skill to familiarize how to work with one another actively. However, organizing team members can be difficult without a clear job delegation. As your small business suffers from a lack of trust, physical proximity, and optimal conditions, you can’t just demand your team to work together without encountering workplace conflicts.

While acquiring a sense of teamwork is challenging, you can still save your small business by improving the organizational design. For example, you can connect each job role to begin addressing the teamwork obstacles.

Responding To Industry Trends And Marketplace Conditions 


Responding to periodical trends is beneficial in different ways. Since technology is constantly changing, small business owners must continuously engage customers to sustain market relevancy. By aligning organizational goals with industry trends, businesses can develop results.

Changing market preferences may cause product or service declination. In addition, trends will allow you to develop a reliable system to discover multiple sources of change. Therefore, if you want to adapt to ever-changing market trends, you must sustain high-quality services.  

Attracting Growth Opportunities

When an entrepreneur launches a business, the main goal is to build a reputable brand and eventually grow. However, growth doesn’t happen overnight. Indeed, change requires patience, hard work, and dedication.

That said, it allows small businesses to attract investors and expand opportunities. To attract growth opportunities, redesigning existing organizational design is beneficial. This strategy keeps both employers and employees compelled to long-term business goals.

Key Takeaway On Organizational Design

As a small business owner, you should look for ways to stay relevant in the industry. Restructuring organizational design helps you respond to industry trends, reduce workplace conflict, and boost staff productivity. Therefore, incorporate a new organizational structure to increase overall business sales performance.  


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