How to Plan and Host a Successful Lunch and Learn Event

lunch-and-learn

Lunch and learn events are presentations or training sessions that take place during lunchtime and where the employer picks up the food bill. Lunch and learns last about 30 to 45 minutes and represent an opportunity for employees to improve their skills and learn something new. If you’re thinking about hosting a lunch and learn event, the following 7 tips will help you put together a successful event. 

1. Schedule Your Lunch and Learn Event

Although lunch and learn events are casual and don’t need to be as structured as formal training sessions, that doesn’t mean you should leave everything to chance. You still need to plan the topic, presenter, attendees, materials, and the food in advance. 

In most organizations, lunch and learn events are conducted on a regular basis; for instance once a week or once a month. How often you will host such events depends entirely on you and your goals, but make sure that your lunch and learns utilize the attendees’ time wisely. Be sure that you are not constantly taking up their lunch periods and when you do, it is for a good reason.

2. Choose Relevant Topics

Once you have got a schedule in place, the next step is to determine what you are going to talk about. Lunch and learns can cover a variety of different topics, ranging from career-enhancing tips and financial health to personal goals and stress management.  

The best route is to ask your employees what topics they’d be interested in. You can solicit suggestions directly or by conducting an online survey. By choosing the right lunch and learn topics, you’ll make sure that your colleagues are eager to attend and that they will walk away with valuable insights from the event. 

3. Find Educated Presenters

Your presenter can make or break your lunch and learn event. If they are unrelatable or dull, attendees will quickly lose focus. For this reason, it is very important to find a person who understands the goals and needs of their audience. 

Very often, the best presenters come from within your organization because these people are familiar with the company’s operations, understand the challenges your employees are facing on a daily basis, and know how to motivate them.

4. Know the Number of Attendees

The first thing to decide is whether your event will be open or for targeted people. Be sure to send invitations on time and ask people to RSVP quickly so that you know how many of them will be attending and plan accordingly.

If you are also inviting remote employees, make sure to include the video conferencing link in the email invitation.

5. Choose a Suitable Venue 

lunch-and-learn

When choosing a venue for your lunch and learn event, opt for a space with eating facilities. You can host the event in the company’s café or canteen or choose an off-site venue such as some best restaurants in Hollywood. If you go off-site, be sure to find out if the place is noisy and whether it can accommodate your employees, and book it in advance. In addition, take into consideration whether you will need to set up tables and chairs, or if you will need space to move around. 

If you have remote employees, be sure that the venue is equipped to broadcast the event. At the very least, it should have reliable WiFi. 

6. Promote the Lunch and Learn Event

In order for your lunch and learn to be successful, you need to take some time to advertise it in advance and allow attendees to make scheduling plans. Promoting the event is a great way to get your employees excited about the event. Use sign-up sheets, email reminders, Slack notifications, company calendar updates, and posters to help keep the lunch and learn top of mind. 

7. Pay Attention to Food

Finally, be sure to pay special attention to the food and beverages. Ideally, the food you serve should be good enough to take an employee away from their own lunch period. Try to be creative with food choices and think beyond pizza. Consider options like sandwiches from the nearby deli, a make-your-own salad bar, or veggie lasagna from a local caterer to add to the message that this is not the same old lunch and learn.

If providing a full lunch meal for an entire team of employees is not financially possible, even free snacks can encourage people to come, especially if you have a great presenter and an attractive topic. 

Final Thoughts on Lunch and Learn Events

Even though lunch and learns can be an investment of both time and money, they are a great way to encourage a love of learning among your team members. The tips in this article will help you run a successful lunch and learn event without a lot of extra resources. 

 

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5 Ways Business Owners Can Celebrate Small Business Week

small business week

5 Ways Business Owners Can Celebrate Small Business Week in 2022

This year, Small Business Week takes place on May 2nd to May 8th. Small Business Week (SBW) is a time to recognize the importance of small business owners and entrepreneurs and their contributions to society. In the United States, the majority of Americans’ livelihoods can be attributed to small businesses, either through owning one or working for one.

Due to the uncertainty brought on by the pandemic, it’s important to take some time to celebrate your efforts as a small business owner and the adversity you have overcome. As we move into a post-pandemic landscape, it can be helpful to use SBW as an opportunity to reflect on the past year while also planning ahead. Here are a few ways that you can celebrate SBW this May.

 

1. Foster relationships

One of the most important considerations as a small business owner is the relationships you have. While it’s always critical to have a good relationship with your customers, remember to also foster relationships with your employees and business connections. Making a point to acknowledge those that assist with your day-to-day business operations can set you apart and depict that you’re willing to put the extra effort in to show your appreciation.

Connect with your customers during SBW:

Finding ways to continuously connect with your customers can help your organization’s overall growth. Don’t be afraid to reach out to previous clients to ask for feedback or see if there are ways to improve their overall experience. Furthermore, brainstorming ways to say, “thank you” during SBW can give you the opportunity to bring back customers and promote retention. This can either be done by providing a special discount or promotion, featuring customer stories on your social media channels or even sending out “thank you” emails.

With your employees:

While your customers are certainly key to maintaining your business, remember to also keep in mind the importance of your employees in your overall structure. SBW is a time to celebrate your accomplishments but also to acknowledge the work that your employees put in. When your employees know they are valued, they will continue to put forth effort, which in turn promotes the overall success of your business. Consider handwritten notes, publicly acknowledging their talents and contributions, or catering a breakfast or lunch as a way to nurture these important relationships.

With your connections:

Another important element in maintaining a successful business is having connections outside of your day-to-day relationships. The pandemic put a halt on public gatherings, making networking extremely difficult. You may have some connections that you haven’t spoken to in over a year. Use SBW as an opportunity to reach back out to them and spark up conversation in a relationship that may have fizzled out. This is also a great opportunity to network with new connections and get your name out.

2. Further your education during SBW

As a small business owner, you are probably aware of the importance of evolving. Depending on your industry, keeping ahead of the competition could be imperative to maintaining a successful business model. One way to do this is to find ways to further your education, whether this is in a structured or unstructured environment. There are many ways to do this, such as industry specific extended learning opportunities or finding a business coach. Implementing feedback and expanding your knowledge are two vital components in growing your business. This SBW, you can even start small by taking some time to read motivational, business-specific literature to build momentum.

3. Evaluate safeguards

After this past year of uncertainty, it is evident that you can never be too prepared. As a small business owner, you are most likely the fundamental person responsible for keeping your business afloat. While this notion may come with a significant amount of pressure, remember that there are ways to protect both yourself and your business. This is why it’s important to regularly revisit both your personal and business finances and ensure that you have adequate safeguards in place.

For example, one consideration that gets overlooked is ensuring you have enough life insurance coverage set up. Even though a life insurance policy is an added cost to your bottom line, remember that this is an essential coverage to have, particularly if you have dependents who rely on your business income to meet current obligations. Furthermore, if you used any family assets to financially secure a portion of your business, having this safeguard in place protects your family from paying these debts off if you were to pass away.

4. Revisit goals

As a small business owner, you may have set both personal and business goals along the way. When you are faced with adversity and substantial change, sometimes these goals can get put on the back burner. Use SBW as an opportunity to revisit goals you may have set and find ways to work towards achieving them. Furthermore, if you have had to adjust your strategy, try setting new business goals and initiatives. Continue to reflect and ask the right questions to promote growth and hone-in on your long-term plans.

5. Prioritize self-care

While being a business owner comes with freedom and flexibility, there is also a great deal of responsibility involved. Not only are you responsible for both your personal and business success, but you are also responsible for employees and their livelihoods as you grow. This can lead to an insurmountable amount of stress overtime, especially during times of uncertainty. Recognizing all that you are taking on and allowing time to reflect and decompress is important for your mental well-being and decision making. This can be difficult to do, especially when you are wearing many hats, but use SBW as a chance to practice self-care as a business owner. Whether this is taking a vacation, treating yourself to a nice dinner, splurging on an item you’ve had your eyes on, or going on a short day trip, making time for yourself can be the difference between feeling motivated rather than experiencing burnout.

If you experienced adversity and hardship in 2020 as a small business owner, use SBW 2022 as an opportunity to reflect and re-engage. Remember that the success of your business starts with you so finding ways to celebrate your accomplishments and hard work along the way is vital in building momentum as we move into a post-pandemic landscape. With planning, preparation and goal setting, you can set yourself up for success in the months (and years) ahead.

 

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4 Easy Steps To Obtaining Sponsorships For Your Events

sponsorships

It’s easy to plan events when money is not an issue. But in reality, the budget is always an important factor in event planning. Getting sponsorships can be challenging. But there are key ways that can help get you there effortlessly.

The potential sponsors you should approach depend on your event and your audience. It must be a good match between all three for it to work. Most importantly, you need to offer your sponsors something unique.

Below, we’ve compiled a quick guide to help you understand how to get sponsors for an event.

Plan And Do Your Research to Gain Sponsorships

Stop for a moment to plan how you will work with sponsorship. How much money do you need? How many sponsors can you take care of? What do you have to sell? Can you work alone or do you need to get help from someone?

Expectations and conditions are often two different things. Big ambitions are good, but be realistic. It will be both easier and more enjoyable if you approach the situation step by step.

It will make all the next steps easier if you research potential sponsors thoroughly. Start with companies in your niche and see if they already have experience with sponsoring events.

You can also check events similar to yours and see which companies sponsored them as they’re likely to sponsor future events of the same kind.

Create A Sponsor Proposal For Events

sponsorships

Once you have listed the potential sponsors, it’s time to create a robust proposal. Your sponsorship proposal must be tailored to each company and present your event and sponsorship opportunities in a well-designed and organized manner.

You have the option of writing your proposal from scratch or using a sponsorship proposal template, which makes it easier to generate a professional-looking document. 

Your proposal should include enough details so that the potential sponsor can understand what is being offered and how this will benefit them. For this reason, make sure to include the following information: who you are and why you are credible, what the event is about, what kind of audience the event will attract, prominent speakers and sponsors, what the company will gain from the sponsorship, key figures (number of participants, social media statistics, etc.).

Find Out Who To Talk To

Once you’ve put together a proposal, it’s time to approach the potential sponsor.

It’s common practice to send an email but companies are flooded with them. So how do you make sure your email isn’t lost in the shuffle?

A smart tip is to go through LinkedIn and see if you can figure out who might be in charge of sponsoring events. It will most likely be someone from the marketing department. Write down some promising names and start reaching out. Ask to speak to one of the names on the list and ask for an email address if they are not available. Do not bother to leave a voicemail message, as it rarely works.

Before reaching out to potential sponsors, narrow down the options because event sponsorship meetings and pitches are time-consuming. Make sure to contact brands that align with your event values and that can represent the key goals and image of your upcoming events.

Essentially, the best sponsors to contact are those with the highest ROI on your time invested. Don’t forget that sometimes less obvious job titles and people in your network will be a better fit and more fruitful for pitching.

Offer Incentives

Sponsorships are a two-way street as sponsors also want something in return for their investment. This is why you should come up with a way to sweeten the deal and make them understand what they will get out of funding your event.

Will you place the sponsor’s name or logo on the promotional flyers and banners, will you mention them in your email newsletters, blog, or social media posts. A great idea is, for instance, to offer event-related discounts or freebies to customers that buy the sponsor’s product or sign up for their service, encourage followers on social media to like or repost the sponsor’s content.

When you show a sponsor that you’re willing to give more than just take, it will show them that you’re dedicated and serious about making the event a success.

Conclusion on Gaining Sponsorships 

Securing sponsorships for an event is important, but making sure you’re organizing an exceptional event is far more important. If you don’t put effort to organize a good event, you’ll fail to build a long-lasting relationship with your sponsor and the next time you’ll want to secure a sponsorship will only get harder.

By following the aforementioned steps, you’ll be able to get valuable insights and create a stellar event experience and keep everyone involved happy.

 

 

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Why Publishing Video Content Can Boost Your Business Growth

video-content

The popularity of video content is soaring high, and with the prevalence of Instagram Reels and social media live streaming, videos are now one of the most in-demand content. YouTube has reigned for a decade since its launch year as a video sharing platform and bought a fresh trend of video content. Over the years, TikTok has contributed immensely to making video content popular. All prominent social platforms, right from Instagram to Facebook, are gradually transforming towards a video-preferred platform. Simultaneously, it creates new opportunities for brands to reach their target audience. Video content is now undoubtedly your reliable brand marketing toolkit. 

Importance Of Video Content

If we scroll through the data, we can notice that 85% of internet users in the US enjoy consuming online video marketing content per month. Whereas 54% of brand clients wish to see more video content from the business they support, and notably, 66% of video marketers get more qualified leads. Are you wondering why video content holds so many opportunities for your business?

Well, video is easy-to-digest content, and without an overabundance of textual content, you can deliberately deliver your brand message to the target audience. Accordingly, it aids you in engaging with the audience, boosting lead generation opportunities. 

There are many ways through which videos can help you in your business growth. Including video marketing in your business growth advisory can help you develop a strategic blueprint for implementing it in your marketing efforts. 

This article has encased a few in-depth points explaining why video marketing is vital for your business growth. Roll on through the matters discussed, hone your skills, and leverage enticing video to propel your brand growth

How Video Marketing Can Help In Your Business Growth 

video-content

Video content holds the capacity to spread your brand awareness and, at the same time, build your brand by establishing a connection between the brand and the audience. According to a study, including a video on a landing page can boost conversion by 80%. Additionally, 76% of marketers claim to plan to add a video to their marketing effort. 

Video marketing can be defined as marketing to utilize and implement videos to boost audience engagement, drive sales and raise brand awareness. In a video marketing process, the growth marketing team of a brand thinks, plans, and designs the strategy to create a video focusing on service, product, features. The video assets are curated and distributed in diverse channels to reach the target audience to grab their attention to the brand with easy-to-digest content.

In an era of technology where most of your target audience carries smartphones or tablets, videos are an easy way to reach them. Textual advertisement is one-dimensional compared to videos. A short video can quickly relay the same message with communicated images, tones, and emotions that will better grab the target audience’s attention and stay in their memory for an extended period. Video is the audio-visual medium that can provide information to your target audience in a visually pleasing format that enriches engagement among your consumers.

In terms of utilizing videos for brand growth, three main objectives are commemorated. There are:

  • The initial goal of a video campaign is known as ‘awareness.’ This objective aids you in introducing your brand to a broader audience. Business awareness videos help grow your audience. The primary purpose of an ‘awareness video’ is to discover your brand, not sales, and these videos are the top-of-the-funnel videos.

 

  • Are you seeking ways to develop a strong bond between your brand and prospects and propel interest among them? Video content that is utilized to establish a connection or to strengthen the relationship with your prospects, such types of video content is known as ‘consideration’ content. Considering video content showcases your area of expertise to your field. To measure the performance of the consideration videos, click-through rate and view length are two essential metrics. 

 

  • Conversion videos are your end of the funnel content. When you develop conversion videos, ensure to focus on price ranges and your brand’s USP. The most critical metrics for conversion videos are sales and click-through rate.

Irrespective of the end goal, follow a data-led approach to determine what works and steer away from what doesn’t work in your video marketing effort. For that, it is crucial that you conduct a business survey; you can utilize the available business survey tools to ground-up what your target market is looking for & imply feedback or the pertaining data is your video marketing efforts.

Top 5 Benefits Of Video Content

video-content

#1 Favored Content Format

Data says 85% of people would like to see more videos from brands they follow. Out of the 36% saying they’d most like to see more educational or explainer video style content and 14% wanting to see more product demos. The data indicated that video content is one of the primary content choices of online users. And as a brand offering your target audience what they want is a great way to boost your revenue and propel your business growth. 

#2 Shares A Compelling Brand Story

Storytelling is an excellent way to connect with your prospects. Through video content, you can share the compelling story of your brand’s loyal advocates or your employees’ advocates. It makes your brand more credible and humane. Sharing customer testimonials through video content is an innovative and powerful way to explain why the target market can rely on your brand, services, and team. 

#3 Increase Email Click-Throughs

Utilizing video content for brand outreach can help you to earn 3x more responses. Rather than embedding video on your Email, include a thumbnail from your video in the email body that users can click to view on your website’s landing pages. This tactic boosts your email click-through rate.

#4 Craft Stronger Brand Affiliation

Video offers your prospects audio and visual stimulation, and these stimuli make your audience more engaged with your brand. Besides, it helps develop a stronger affiliation and interest in the content they’re consuming. It results in getting brand recognition and creating loyal customers.

#5 Appears Frequently On Social Feed

The new algorithm of social platforms such as Facebook, Twitter, and Instagram is video-friendly. Utilizing video formats such as Instagram Live, Facebook Live, or the video ad formats or feed or timeline videos, you can make your target market interact with your brands. The interaction with your video content enriches your reach. Video ads on Instagram get 3x more engagement than image ads. Online users watch 2 billion videos on Twitter per day, and Tweets amalgamated with video get 10X more engagement than Tweets that do not.

Final Thoughts

In 2021, 82% of the global internet traffic came from video streaming and downloads. Furthermore, social video generates 1200% more shares than text and image content combined. Videos are cost-effective, and with them, you can educate your audience as well. You can craft a product video, explainer video, or tutorial video based on your audience’s needs. Besides, while developing a strategy, ensure to assess your target audience’s needs and develop a buyer persona accordingly. Also, prepare a content plan, decide with your team and outline a program including your posting frequency. Also, to measure your content performance, set your KPIs and within a systemized interval, track the metrics to measure your marketing efforts, be flexible, assess, adapt, adjust and repeat the process to attain success in leveraging video content.

AuthorPadmaja Santhanam
Padmaja Santhanam is the Growth Manager at FirstPrinciples. She manages all inbound business development & outbound prospecting pipeline building strategies. Padmaja’s expertise lies in positioning & managing to grow the brand of SaaS companies. Her role comprises right from client onboarding to assuring the expected linear growth & making required adjustments accordingly.

 

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6 Ways To Make Employees Believe In Your SME

SME

Companies are born from belief. It’s an essential ingredient to making any business proposal a reality. As such, ensuring that your SME is up to its truest potential is essential.

After all, start-ups faced perilous trading conditions even before the pandemic, and it’s almost through sheer willpower alone that some of them can muddle through and achieve success.

Still, while you may be concerned with your levels of self-belief, it’s also important for your workers to feel similarly inspired. SMEs have fewer faces in the workforce, and each one of them must go the extra mile for the sake of the business. Because of this, they must have full confidence in your venture.

How can you ensure that employees believe in your SME? Read on for some tips on how to improve things, here.

Hire the Right People to Improve Your SME

SME

Few things showcase a leader’s poor judgment more than a bad hire. Every team member counts in an SME environment, and onboarding someone who doesn’t share the same levels of passion as everyone else can be detrimental.

Of course, it can also be dogmatic to only hire within the parameters of a strict cultural fit rather than hiring people to evolve your SME forward. No progress can be made if you only hire people with identical values, personalities, and perspectives.

Therefore, a balanced approach is required here. Employees may believe in your SME more if you hire interesting characters who can contribute to your firm in surprising but effective ways. It can inject the company with new energy and help you all explore bold new directions together.

As your SME grows, more senior positions need to be filled. You should find these workers internally, as they will understand the business best and inspire the next wave of employees. Therefore, you should always be on the lookout for potential leaders during the early recruitment phases, as they will eventually be able to rally their teams to the SME’s set objectives.

Streamline Communications

It’s often the case that the people who talk most have little of value to say. As the leader of an SME, you should appreciate that time to produce good results is short. Therefore, all your workplace communications should be short, sweet, and streamlined.

Few workplace experiences can be as draining on the soul as meetings. They can also be costly from a creative, productive, and economic standpoint too. If you must host them, make sure you plan discussion points so that things run more smoothly and coherently. Ensure anyone calling in remotely is tech-efficient and has a strong internet connection before trying to attend.

Think about streamlining other forms of communication. Send emails that are concise in nature, featuring bullet-pointed agendas that are easy to read. Assign teams to project management software and designated group chats where their discussions won’t notify unrelated parties. Publish a company newsletter monthly if you wish to detail the direction of the SME. The more organized everything is, the less likely communications will bore or annoy employees.

Impactful messaging can stir employees into action. All great leaders can deliver information in a rousing fashion and inspire their workers with words alone. Revisit your SME’s communication methods and see if improvements can be made anywhere.

Focus on Inspiration for Your SME

What you say matters just as much as how you say it. If morale is low in your SME, then it needs to be raised at the earliest opportunity. You can do this by sharing inspirational stories and musings.

From Richard Branson to Walt Disney, many prolific individuals first failed before succeeding. It could be argued that setbacks are part of the journey. Learn and briefly summarize their stories or others similar. The road to success is rarely straight and clear, so reminding your workers of that fact may give them hope in bleaker periods.

People often related to underdog tales, too. Fighting tooth and nail for every victory, big and small, is part of every SME’s legacy. Try to make your employees understand that fact at opportune moments, especially when spirits and motivation levels are low. Share a powerful vision and plan for the future as a unit.

Economic strife can send many SMEs plunging into dangerous territory. However, depending on your industry, it can also open up access to greater opportunities. For instance, digital marketing firms thrived during the pandemic while others floundered. If you’re in a suitable sector, reminding your workers of its viability could help to rouse them.

Invest in Mentoring Software

Mentoring is an essential aspect of personal and professional development. Without it, your workers can’t hope to progress to the next stage of their careers or take on more responsibility in your SME.

That said, mentoring is a tough thing to manage. A robust scheme needs to be implemented, making a real difference to the prospects of your workers. Your SME needs to go beyond kind words and occasional advice here.

Invest in easy-to-use mentoring software for your SME to upskill your workforce. Streamline your mentoring programs, offered by experts such as PushFar, with enhanced reporting and management tools that are GDPR compliant and have web and app versions. You can find your own mentor on their free platform too. Their offerings are updated regularly, so their diverse features always operate at optimum efficiency. You’ll find various statistics that will convince your staff about mentoring’s importance as well.

If you utilize these technologies, you’ll also simultaneously communicate to your staff that their development matters to you. Both mentors and mentees have a digital space to revel in here, giving their careers a shot of adrenaline after every use.

Offer Personal Support Greatly Assists Your SME

SME

It’s not enough to address work-related concerns only in today’s climate. The lines between personal lives and professional lives are becoming increasingly blurred. Your SME needs to adapt to those changes.

As so many employees feel pressure to put on a brave face these days, you may need to be more proactive in reaching out to your workers. Leaders of an SME have many concerns, but staff well-being should always be a priority.

Orchestrate wellness meetings if you think they’d have great results. Offer company perks that are wellness orientated, and provide employees with access to apps around mindfulness and meditation. Fitness memberships can be appreciated. Contribute resources to help them look after themselves.

Care and compassion can build unbreakable bonds. The level of empathy you display daily will determine how much your workers believe in you. Spread the word, and your kind presence shall be felt in your SME’s culture always.

Organize Staff Social Events

Work dynamics benefit greatly if meaningful relationships are at the core of them. Employees will go the extra mile for each other when a genuine affinity for one another is established. Human flaws in one another can be forgiven and tolerated if the overriding feeling is one of friendship.

Facilitate things here by organizing staff social events. You could throw parties on the premises, at a lavish venue, or simply head to your local pub or restaurant as a unit after a long and hectic workday.

Make these events optional so that nobody feels forced into these occasions. Employees should get to know each other when there’s a mutual desire to do so. A casual feel to the majority of them will likely work in your favor, too, making it more likely that everyone will feel comfortable about joining you.

 

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Corporate TV as an Integral Part of Modern Internal Communication

corporate-tv

Utilizing corporate TV can be a crucial aspect of your company. Getting “in the zone” is a different experience for everyone. Some individuals find that working in complete quiet is the best way to get things done. However, for others, such a setting is uncomfortable, necessitating an external distraction to keep them from losing their train of thought while pondering the next step.

We live in a world where we are always looking at a second or even third screen. When Scandal’s season finale airs, we will be tweeting and updating our fantasy football page. Visual multitasking is becoming a more prevalent practice as mobile devices and tablets become more widely available. Splitting our focus is becoming more and more common in our modern lives.

Can corporate TV be utilized to increase corporate communication in the present era? Even if you are not working in a newspaper, it is unnecessary to have 30 televisions shouting all the current events you can get your hands on, unless, of course, this is your job. A break room or lobby is ideal since you may choose whether or not to tune in or out at any given time. Ensure you look for different communication strategies to enhance internal communication in your business. In light of this, let’s look at the role of corporate TV in modern internal communication: 

Facilitating involvement and productivity in the workplace with corporate TV

corporate-tv

When it comes to keeping your workers interested and informed, it doesn’t matter whether you are a small start-up with only five employees or a global organization with thousands of employees throughout the globe. On the other hand, corporate television will accomplish the job for you.

Employees are 20-25% more productive when they feel valued and engaged, which in turn increases your business’s productivity and profitability. Communication is a significant predictor of work satisfaction. Your workers will get more value for their money if you use corporate TVs to display digital signage. It is essential to show your staff what is going on at work, both in their own office and firm.

Understanding the company culture 

Even though internal marketing is not as well-understood as external marketing, it is critical. You must communicate your company’s goals, goods, and services to your staff, not only to your consumers. Employees that know and can sell your company’s products and services are a need. It would help if you also had them be aware of your company’s core principles. It will allow you to convert your brand’s personality into the conduct of your employees.

Many businesses still use the tried-and-true tactics of posters and emails for advertising. However, many workers’ email inboxes are being bombarded with spam, which means many emails are being unread. They might also be read then promptly discarded after the recipient has moved to the next email in their inbox. Solution: Stream critical information to displays in your frequently visited areas utilizing digital signage software and corporate television. It is the most excellent method to ensure that your staff gets the information they need to succeed in the digital world.

Streamlining communication between employees with corporate TV

If you want to make important news to your company’s employees, consider how you may do it. You send an email and a meeting to the whole business, yet someone always misses it. Even if you are able to catch up to this guy, you will throw off the operations of your entire team. If you are looking for a way to get people’s attention and share information quickly, corporate TV is an excellent choice.

Passing announcements and notices

You may use a corporate TV instead of a notice board to show critical messages and announcements. With digital signage, you may show department-specific information if you have many departments or offices in your firm. Companies often conduct ice-breaking activities to improve communication amongst workers, but their involvement is required to make that happen.

Displaying employee benefit programs via corporate TV

Ensure workers know your company’s benefits, such as Employee Assistance Programs and Training courses. The display screen should include employee benefits packages to pick the workers’ attention. They are more likely to join if they discover a program that might help them advance their careers, finances, or personal lives.

Use corporate TV to show a dashboard of the business

corporate-tv

A company’s data is its lifeblood. Sales analytics, online customer interactions, risk analyses, and supply chain status updates all need to be communicated to your whole staff at the same time. If you use various data sets, everyone’s efforts may be in vain.

A personalized approach is feasible to provide relevant and correct information to every employee. Even yet, seeing facts on corporate TV has a much more significant effect than doing it on a tiny Mac screen. Large displays, or even an entire wall of screens, might be placed in an area where all workers can view them.

Display KPIs and other critical data on these panels as part of a corporate dashboard. Making this data readily available helps workers carry out their responsibilities and coordinate their efforts with their colleagues. Displaying your organization’s progress toward its objectives helps spot difficulties, keeps track of triumphs, and inspires everyone engaged in the company.

To advertise any internal events that might be happening

In this case, if just 31% of your employees showed up to a corporate function, how would you feel? That is the typical click-through rate for internal event emails. You must also remember that an opened email does not always mean that someone will attend your event. Internal newsletters are being replaced by more effective methods of communication like digital displays. A digital signs monitor ensures that everyone arrives on time for meetings, training, and other internal activities.

If you want your firm to succeed, you need a joyful, efficient workplace where workers feel invested in the company’s goal and where cooperation flourishes. Businesses in the digital age need effective methods of internal communication that encourage teamwork and cooperation.

It’s time for you to leverage the potential of corporate TV to develop your organization’s internal communication. It is practical, failsafe, and a result-driven technique to boost communication with workers.

Many firms find it tough to create close connections with their staff. And it is clear since excessive objectives, deadlines, and less contact with workers steer firms away from building long-term relationships with their employees. Set up corporate TV to boost internal communication and establish affinity with workers.

 

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8 Ways Improving Organizational Design Impacts Your Small Business

organizational-design

Regardless of the staff size, a poor organizational design contradicts business responsibilities. These contradictions may include role confusion, lack of functional coordination, and slower decision-making processes. As a result, businesses may suffer from unnecessary stress, conflict, and complex issues if left unresolved.

To effectively run a small business, entrepreneurs need to implement organizational structures in the workplace. Delegating activities toward achieving the common goal in the industry is the main priority of organizational structures. As a small business owner, you should consider the importance of how enhancing organizational structure can affect your business by partnering with organizational design consulting firms like Navalent.

Without understanding how organizational design works, your small business may risk possible reputation strain and bankruptcy. To prevent these business risks, you must learn to enhance overall corporate practices. In this article, you’ll know the benefits of redesigning the organizational structures in your business.

Managing Small Business Operations With Organizational Design

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The lack of organizational structure may jeopardize a small business due to the employees’ resistance to follow rules that don’t exist. Therefore, as a small business owner, creating a firm organizational structure is crucial in controlling overall business operations. As you incorporate new business structures, your staff will comply with the rules, which smoothens the overall business productivity.

With zero hesitation, your small business can easily make decisions because there’ll be no extra management layers that need approval. For example, your small business can increase revenues and boost employee engagement with quicker decision-making processes. As the organization reaches enhanced sales performance, your small business can be on top of the competition within a shorter period.

Opening Additional Business Locations 

Every startup entrepreneur dreams of eventually becoming a huge corporation. However, with the tough market competition, business owners lose motivation to strive to reach improved market grounds. While this scenario may seem disheartening, you can still prevent staying as a small business and earn the most significant market share by recreating your organizational structure.

You can receive enough revenues to open multiple business locations as you actively restructure and monitor your existing organizational design. When this situation happens, you already have a firm corporate design, helping you maintain, and enhance your market share consistently. Because the structure is the same in every business location, you don’t need to visit each place daily. Hence, adopting an effective organizational design provides you peace of mind, especially as you grow in the industry.

Boosting Overall Employee Performance 

Small businesses heavily rely on human resources to produce supplies and provide customer support. With that, productive employees can meet deadlines and sincerely contribute to building positive customer relationships with your brand. Therefore, if you aim to increase overall business market share, building and maintaining an organizational structure will help you enhance employee performance.

As a small business owner, your main role is to monitor every employee’s progress around business goals. However, since resources are limited, you have the choice to incorporate technology-driven tools to track and organize the day-to-day workflow in your operations accurately. Accurately monitoring employees’ productivity enhances business transparency, giving you the exact knowledge on which organizational issues need improvement.

Reducing Employee Conflict With Organizational Design

Employee conflict can be poor communication, misunderstandings, and opposing priorities. Moreover, the challenges of having employee conflict include lower productivity, project failure, work disruptions, and termination. Without handling any form of disagreement right away, your small business may not be able to achieve potential customer needs, which can directly impact your business reputation.

By using an organizational design, you may prevent employee conflict obstacles. For example, as you communicate the new small business structure, your staff will focus on their job responsibilities. With that, you provide a clear understanding of the importance of their roles, which makes them hesitate to indulge in conflicts.

Improving Communication 

When your employees know the vitality of healthy communication, you’ll eliminate unnecessary workplace issues and improve overall performance. Once you start promoting a communicative workplace, you create a more vital and engaged team. Therefore, you must create an organizational structure to avoid miscommunication in your small business.

A specific organizational design builds a hierarchy that fosters healthy communication between different departments in your business. For example, as you delegate duties to various teams, workplace staff will know who they need to turn to once an issue arises. In addition, employees don’t need to receive your approval to proceed with one communication issue.

Providing A Greater Sense Of Teamwork 

Teamwork in a small business workplace provides the business owner and the employees the skill to familiarize how to work with one another actively. However, organizing team members can be difficult without a clear job delegation. As your small business suffers from a lack of trust, physical proximity, and optimal conditions, you can’t just demand your team to work together without encountering workplace conflicts.

While acquiring a sense of teamwork is challenging, you can still save your small business by improving the organizational design. For example, you can connect each job role to begin addressing the teamwork obstacles.

Responding To Industry Trends And Marketplace Conditions 

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Responding to periodical trends is beneficial in different ways. Since technology is constantly changing, small business owners must continuously engage customers to sustain market relevancy. By aligning organizational goals with industry trends, businesses can develop results.

Changing market preferences may cause product or service declination. In addition, trends will allow you to develop a reliable system to discover multiple sources of change. Therefore, if you want to adapt to ever-changing market trends, you must sustain high-quality services.  

Attracting Growth Opportunities

When an entrepreneur launches a business, the main goal is to build a reputable brand and eventually grow. However, growth doesn’t happen overnight. Indeed, change requires patience, hard work, and dedication.

That said, it allows small businesses to attract investors and expand opportunities. To attract growth opportunities, redesigning existing organizational design is beneficial. This strategy keeps both employers and employees compelled to long-term business goals.

Key Takeaway On Organizational Design

As a small business owner, you should look for ways to stay relevant in the industry. Restructuring organizational design helps you respond to industry trends, reduce workplace conflict, and boost staff productivity. Therefore, incorporate a new organizational structure to increase overall business sales performance.  

 

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How to Foster High Performance by Creating the Right Workplace Culture

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Having the right workplace culture can make all the difference, in regards to your company’s success. As a company executive, you’ve probably wondered about the things you can do to boost the productivity and performance of your organization. While nothing can change how your employees feel about their duties and responsibilities or who they work for, organizational culture can boost engagement levels and improve the day-to-day experience of your employees.

Culture is defined as the collective mind and heart of an organization. There are a lot of things that affect the attitudes of your employees about their duties and responsibilities and who they work for. When most managers conduct culture assessments, they find that most mechanisms, activities, and processes connected to the experience of employees affect their attitude toward their work and organization. The biggest influence on the experience of an employee is their managers.

 How managers can create the right workplace culture to foster high performance

1. Create meaningful values and communicate them

Organizational values are not philosophical principles. Values help in guiding employees on how they should interact with customers, the community, and with each other. Your organization should have no more than five values to make it easier for employees to understand and remember what’s important to the organization.

Leaders should communicate the values and the expected behavior linked to each value. This will help employees to know what’s expected of them thus reducing uncertainty and ensuring that everyone’s behavior is aligned with the values of the organization. The best way for managers to communicate values to their employees is by setting a good example. Values do not just apply to frontline staff but the entire organization including senior management. For organizational values to have meaning, leaders should adhere to them every day.

2. Proper selection is key

Most of the time, managers rush to fill a vacant position in the organization without asking the right questions. And this leads to poor hiring decisions. Most managers look at the experience of a candidate to determine their employability. But according to essay reviews, successful leaders, on the other hand, look at how well the individual will work with others. It’s important to ensure that the candidate fits with the values and culture of the organization.

Human resource managers should consider using questions that have

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been tailored around the core values of the organization to know their candidates and make the right hiring decision. Another great way to conduct proper selection is by using a behavioral-interview approach. This method ensures that candidates engage in an activity during the interview process. This activity will help in pushing candidates out of their comfort zone and provide an opportunity to assess behaviors instead of asking a lot of questions.

3. Enhance the onboarding and orientation process

Research studies have shown that close to thirty percent of new hires quit within the first three months of working. To prevent this from happening to you, you should ensure that new hires receive an engaging and effective orientation during the first few days on the job together with an excellent onboarding process. It is important to set up success for new hires during this period to ensure that they feel connected to their team, job, and organization.

You can do this by establishing the right priorities from the first day. Ensure that all employees are happy and feel welcomed from the first day. By creating an organized training program and testing the comprehension of new hires, you will reduce turnover and boost the productivity and performance of your organization.

4. Communicate with all employees

The one thing that leads to poor engagement levels, low productivity, and an increased turnover rate in most organizations, according to a pro essay writer, is poor communication. Most managers are usually surprised when employees or teams report that there is ineffective communication because they think they communicate with their employees regularly. The key issue is not the quantity but the quality of communication transmitted within an organization.

Business leaders can improve communication in the organization by keeping their words short and simple, using their tone and body language effectively, and communicating in a timely fashion. Using the right channels to communicate and reinforce a message is also important. Keep in mind that communication is a two-way process. Checking on your employees regularly to ensure that they understood your message is important.

5. Recognize your employees

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Recognition is a great way to reinforce good habits, make employees feel appreciated, boost engagement and retain the best talent. However, most employees don’t feel appreciated in the workplace. A research study found that 63 percent of employees don’t feel like they get praised enough in the workplace. Every employee learns and processes information differently. Therefore, managers should ensure that they recognize their employees effectively.

Managers should use different methods to recognize their employees. And they should be based around writing, saying, or doing something. The best ways to recognize your employees include writing thank you cards or emails, mentioning their achievements in meetings, or coming up with a fun recognition program. Employees are different. Therefore, recognition should be tailored to meet the needs of every person.

6. Coach your employees

Informal feedback is one of the best ways to help your employees understand how their behaviors measure up to your expectations. Research studies have shown that 32 percent of employees wait for at least three months to get feedback from their managers. This makes it harder for employees to measure their performance and link it to the expected results. Informal feedback can be effective by ensuring that it is timely, fair, and balanced. You should explain why specific behaviors are important and include a gesture of appreciation.

7. Show employees that you care about the workplace culture

Showing your employees that you care about them individually and you’ll do whatever it takes to improve the culture of your organization. You can do this by listening to their needs and supporting them as much as you can. As you listen, make sure that you listen attentively and try to understand the perspective of your employees.

Conclusion on Workplace Culture

Successful leaders are always on the lookout for areas that need adjustments or improvements. While workplace culture is complex, the tips that we’ve shared here will help you foster high performance in the organization.

Author Bio:

Leon Collier is a blogger and academic writer from the UK. He likes trying new subjects and is always focused on proving his worth as a writer in new and challenging writing areas. His hobbies are reading books and playing tabletop games with his friends. You can reach him via Twitter @LeonCollier12.

 

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6 Plumbing Industry Trends to Keep Track of in 2022

plumbing industry trends

6 Plumbing Business Industry Trends to Keep Track of in 2022

If you’re in the plumbing industry, you are most likely not bothered about technological trends in your line of work. But as everything in our life has been affected by technology – so is your business.

As a plumbing business owner, it is vital to stay on top of emerging trends and make sure that your business is constantly evolving to meet the market’s needs.

Here are a few steps that you need to take note of to future proof your plumbing business:

  • Using technology as a way of effective plumbing contract management

As you expand your plumbing business and hire more subcontractors, coordinate multiple projects, and take follow-ups from clients, managing your business is going to become tougher and tougher. But technology can become your savior here if you adapt and switch to plumbing software.

Well-designed plumbing software can help you collaborate in real-time with your management, even if they are not onsite together, and keep track of what everyone is doing.

You can easily schedule, dispatch, assign team members for plumbing jobs and monitor their time spent on the project.

  • Offer clients easy online payment options

None of your clients want to pay cash anymore. Most of them would prefer the convenience of digital payments. Purchasing plumbing software will also give you the advantage of generating personalized digital invoices for clients and collecting digital payments.

You’ll also be able to keep a much more organized track of your accounts since everything will now be available electronically.

  • Another Plumbing Industry Trend is to Increase your online presence

Think about it — if people are looking for any business, even plumbers, they look for information online. Good old-fashioned word-of-mouth publicity is also great, but people also look for any business they want to hire online.

Paid digital ads might not be the need of the hour when you’re just starting out, but it is important to have a website that has its SEO and keywords in order so that you show up in search results when people are looking for plumbers in your area.

A strong social media presence and engaging with people in groups related to plumbing are also great ways to capture an audience’s attention and attract more clicks on your website.

  • More customers are looking for your business on their mobile

If customers are looking for your website online, you need to make sure the website is responsive and built with some expertise.

Would you employ a plumbing business that might have good reviews, but if you try to access its website, you just can’t log in?

Not really, right?

A large percentage of clients will look for your website on their phones — so it is important to ensure that your website looks great on any screen and can be used on a web browser as well as a mobile device.

Online presence counts, but it’s the right kind of online presence you have to emphasize on.

  • Online reviews are essential for Plumbing Industry Trends

Your reputation is important for your business, and now online customer reviews matter as much as word-of-mouth reviews from your clients.

You can ask your clients who are happy with their work to leave a good review on your website, and if you do get a negative review, it’s important to respond as diplomatically as possible.

  • Give attention to remote and mobile-first communication

Clients now prefer digital communication over face-to-face communication. This translates to assisting clients on a video call for the plumbing business to start diagnosing the problem and coming up with a virtual collaboration with the management. If the client can solve the problem through assistance on a video call, you only need to send a few, if any, plumbers on site.

Taking your plumbing business online may seem a little unnerving, but as the competition grows, so has the demand. The US Bureau of labor statistics estimates almost a quarter (24%) growth for the plumbing industry by 2024 from the last decade. So you need to take these vital steps to make sure your plumbing business is future-proof.

Author Bio:

plumbing business

 Akhil Rajan is a Customer Success Specialist at Zuper, an intelligent workforce management platform for service-oriented businesses. Working with customers on a daily basis, he has a deep understanding of their needs and pain points and so he is able to contribute to the marketing strategies for Zuper with the content he writes. He writes on topics like how to increase workforce utilization, how to reduce the service turnaround time and increase workforce efficiency, customer adoption, cost reduction strategies, etc – to name a few. He is often found buried in books or playing chess in his free time.

 

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How To Keep Your Business Running 24/7

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How To Keep Your Business Running 24/7

Keeping your business running 24/7 can offer myriads of benefits. For one, it can help in boosting your business’s sales and revenue. When someone calls you after your business hours, and they can’t reach you, chances are they will call other businesses offering services after the operating hours. When this happens, keep in mind that aside from losing new sales, you’re giving new customers or clients to your competitors. 

Keeping a business running without a break may not be as easy as it seems. However, that doesn’t necessarily mean that you shouldn’t give it a try. After all, it can be extremely beneficial. Know that there are many ways that you can try to implement this kind of schedule effectively.

So, if you’re interested, be sure to see this page until the end. Here’s how to keep your business running 24/7.

  • Consider Hiring Interns Or Apprentices

When interns and apprentices are utilized properly and effectively, they can serve as one of the best instruments in running your business or company. While they can’t completely replace full-time and permanent employees, consider the back office work they can do while trading their effort and time to have experience working in your company. 

Usually, an apprentice or intern tends to be energetic, younger demographics, and ambitious, which means they want to make their marks. As a matter of fact, some of them will feel happy when they hear the term overnight. It’s indeed a win-win situation.

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  • Be Kind To Your Employees

There’s an emotional and personal side to running your business 24/7. To maintain productivity at all times, it’s important to keep all your employees happy and highly appreciated. It’s also best to boost the wellness of your employees since it’s important to keep a business successful. If you don’t take care of them, they’ll also do the same thing to you and your business. 

Ask yourself, are you giving your workers who are working at night the same benefits, respect, and opportunities that your daytime staff obtains? While it’s easy to think that a nighttime operation isn’t completely crucial, if possible, avoid this kind of temptation just to discount other shifts. 

Having said that, if you feel like the drive of some employees is getting low, especially on night shifts, consider giving them some incentives. By simply showing that you care for them, you can surely offer the needed jolt. It’ll also keep your business running around the clock since they won’t feel lazy working at night. 

  • Automate And Streamline The Scheduling Process

Unlike the typical 9 to 5 business hours, you can’t get consistent scheduling with a 24/7 operation. It means there should be some variations. You can’t work with your employees all day and all night. Also, it’s worth mentioning that not all workers want to go for a night shift. 

Most probably, you’re aware that trying to recall those who can work as well as how many hours every worker has already worked during a certain shift or even weeks or months isn’t easy. So, if you want your business to keep running 24/7, consider streamlining or automating the process of scheduling in order to account for the preferences and needs of the employees. One way to do it is to request worker availability. You can hire workers for certain shifts. But it would help if you also allowed some flexibility when it comes to scheduling to fit different lifestyles. 

  • Hire Virtual Workers

In addition to hiring employees who will work in your office, hiring virtual workers can help you, especially if they’ll directly work for you. With a reliable offshore provider operating 24/7, you’ll be able to hire people with lower salaries. What’s more, you don’t even have to pay for the expenses that are usually incurred in the office. These will include office space, employee taxes, computers, and overtime rates for overnight employees. 

  • Improve Security

It’s also important that you prioritize security if you want to keep your business working 24/7. While security really matters all day and all night, it’s even more important regarding a nighttime operation. 

You have to be extra careful and vigilant during these working hours, particularly if you’re not operating at total capacity. Thus, it’s an excellent idea to improve security measures. If you’re worried about the safety of your premises, most importantly, your employees, you may want to consider hiring nighttime security teams.

  • Communication Is The Key

Providing your clients with open communication with your business any time of the day is crucial. This means you need to have a website where they can easily access your support team and contact information. 

If people use your product, expect that they will ask for more details about it and seek help, regardless of what time of the day is. Even though you’re only giving them automated responses, telling them about your support and service hours as well as giving them links to possible solutions is better compared to not responding to them at all. 

If your website has a live chat feature, people will have an idea of where exactly they are in the support line and how long they’ll wait. By doing this, you can show your customers that you’re always there. 

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  • Hire A Competent Assistant Manager 

To keep your business running any time of the day, you should also consider hiring a competent assistant manager. This person will take your responsibility when there’s an important thing you need to do outside your business premises if you’re sick, or on vacation. 

In that way, your business will run 24/7 without dealing with any losses. Having an authority figure that’s always present in your workplace is crucial for making an important decision. This also helps to ensure that everything is going smoothly and well. In fact, some businesses hire an assistant manager, and they’re taking shifts to make sure that everything, even the smallest details, is under control at all times.

Conclusion

Taking control of the operations of your business is the key to having an effective and successful 24/7 schedule for your business. If you don’t value your night shift workers, like focusing on the scheduling and security of everyone, you’re less likely to exceed. Hopefully, the tips mentioned above will help you in keeping your business running 24/7 effectively and smoothly.     

 

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