How to Foster High Performance by Creating the Right Workplace Culture

workplace-culture

Having the right workplace culture can make all the difference, in regards to your company’s success. As a company executive, you’ve probably wondered about the things you can do to boost the productivity and performance of your organization. While nothing can change how your employees feel about their duties and responsibilities or who they work for, organizational culture can boost engagement levels and improve the day-to-day experience of your employees.

Culture is defined as the collective mind and heart of an organization. There are a lot of things that affect the attitudes of your employees about their duties and responsibilities and who they work for. When most managers conduct culture assessments, they find that most mechanisms, activities, and processes connected to the experience of employees affect their attitude toward their work and organization. The biggest influence on the experience of an employee is their managers. Let’s discuss how managers can create the right workplace culture to foster high performance.

1. Create meaningful values and communicate them

Organizational values are not philosophical principles. Values help in guiding employees on how they should interact with customers, the community, and with each other. Your organization should have no more than five values to make it easier for employees to understand and remember what’s important to the organization.

Leaders should communicate the values and the expected behavior linked to each value. This will help employees to know what’s expected of them thus reducing uncertainty and ensuring that everyone’s behavior is aligned with the values of the organization. The best way for managers to communicate values to their employees is by setting a good example. Values do not just apply to frontline staff but the entire organization including senior management. For organizational values to have meaning, leaders should adhere to them every day.

2. Proper selection is key

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Most of the time, managers rush to fill a vacant position in the organization without asking the right questions. And this leads to poor hiring decisions. Most managers look at the experience of a candidate to determine their employability. But according to essay reviews, successful leaders, on the other hand, look at how well the individual will work with others. It’s important to ensure that the candidate fits with the values and culture of the organization.

Human resource managers should consider using questions that have been tailored around the core values of the organization to know their candidates and make the right hiring decision. Another great way to conduct proper selection is by using a behavioral-interview approach. This method ensures that candidates engage in an activity during the interview process. This activity will help in pushing candidates out of their comfort zone and provide an opportunity to assess behaviors instead of asking a lot of questions.

3. Enhance the onboarding and orientation process

Research studies have shown that close to thirty percent of new hires quit within the first three months of working. To prevent this from happening to you, you should ensure that new hires receive an engaging and effective orientation during the first few days on the job together with an excellent onboarding process. It is important to set up success for new hires during this period to ensure that they feel connected to their team, job, and organization.

You can do this by establishing the right priorities from the first day. Ensure that all employees are happy and feel welcomed from the first day. By creating an organized training program and testing the comprehension of new hires, you will reduce turnover and boost the productivity and performance of your organization.

4. Communicate with all employees

The one thing that leads to poor engagement levels, low productivity, and an increased turnover rate in most organizations, according to a pro essay writer, is poor communication. Most managers are usually surprised when employees or teams report that there is ineffective communication because they think they communicate with their employees regularly. The key issue is not the quantity but the quality of communication transmitted within an organization.

Business leaders can improve communication in the organization by keeping their words short and simple, using their tone and body language effectively, and communicating in a timely fashion. Using the right channels to communicate and reinforce a message is also important. Keep in mind that communication is a two-way process. Checking on your employees regularly to ensure that they understood your message is important.

5. Recognize your employees

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Recognition is a great way to reinforce good habits, make employees feel appreciated, boost engagement and retain the best talent. However, most employees don’t feel appreciated in the workplace. A research study found that 63 percent of employees don’t feel like they get praised enough in the workplace. Every employee learns and processes information differently. Therefore, managers should ensure that they recognize their employees effectively.

Managers should use different methods to recognize their employees. And they should be based around writing, saying, or doing something. The best ways to recognize your employees include writing thank you cards or emails, mentioning their achievements in meetings, or coming up with a fun recognition program. Employees are different. Therefore, recognition should be tailored to meet the needs of every person.

6. Coach your employees

Informal feedback is one of the best ways to help your employees understand how their behaviors measure up to your expectations. Research studies have shown that 32 percent of employees wait for at least three months to get feedback from their managers. This makes it harder for employees to measure their performance and link it to the expected results. Informal feedback can be effective by ensuring that it is timely, fair, and balanced. You should explain why specific behaviors are important and include a gesture of appreciation.

7. Show employees that you care about the workplace culture

Showing your employees that you care about them individually and you’ll do whatever it takes to improve the culture of your organization. You can do this by listening to their needs and supporting them as much as you can. As you listen, make sure that you listen attentively and try to understand the perspective of your employees.

Conclusion on Workplace Culture

Successful leaders are always on the lookout for areas that need adjustments or improvements. While workplace culture is complex, the tips that we’ve shared here will help you foster high performance in the organization.

Author Bio:

Leon Collier is a blogger and academic writer from the UK. He likes trying new subjects and is always focused on proving his worth as a writer in new and challenging writing areas. His hobbies are reading books and playing tabletop games with his friends. You can reach him via Twitter @LeonCollier12.

6 Plumbing Industry Trends to Keep Track of in 2022

plumbing industry trends

6 Plumbing Business Industry Trends to Keep Track of in 2022

If you’re in the plumbing industry, you are most likely not bothered about technological trends in your line of work. But as everything in our life has been affected by technology – so is your business.

As a plumbing business owner, it is vital to stay on top of emerging trends and make sure that your business is constantly evolving to meet the market’s needs.

Here are a few steps that you need to take note of to future proof your plumbing business:

  • Using technology as a way of effective plumbing contract management

As you expand your plumbing business and hire more subcontractors, coordinate multiple projects, and take follow-ups from clients, managing your business is going to become tougher and tougher. But technology can become your savior here if you adapt and switch to plumbing software.

Well-designed plumbing software can help you collaborate in real-time with your management, even if they are not onsite together, and keep track of what everyone is doing.

You can easily schedule, dispatch, assign team members for plumbing jobs and monitor their time spent on the project.

  • Offer clients easy online payment options

None of your clients want to pay cash anymore. Most of them would prefer the convenience of digital payments. Purchasing plumbing software will also give you the advantage of generating personalized digital invoices for clients and collecting digital payments.

You’ll also be able to keep a much more organized track of your accounts since everything will now be available electronically.

  • Another Plumbing Industry Trend is to Increase your online presence

Think about it — if people are looking for any business, even plumbers, they look for information online. Good old-fashioned word-of-mouth publicity is also great, but people also look for any business they want to hire online.

Paid digital ads might not be the need of the hour when you’re just starting out, but it is important to have a website that has its SEO and keywords in order so that you show up in search results when people are looking for plumbers in your area.

A strong social media presence and engaging with people in groups related to plumbing are also great ways to capture an audience’s attention and attract more clicks on your website.

  • More customers are looking for your business on their mobile

If customers are looking for your website online, you need to make sure the website is responsive and built with some expertise.

Would you employ a plumbing business that might have good reviews, but if you try to access its website, you just can’t log in?

Not really, right?

A large percentage of clients will look for your website on their phones — so it is important to ensure that your website looks great on any screen and can be used on a web browser as well as a mobile device.

Online presence counts, but it’s the right kind of online presence you have to emphasize on.

  • Online reviews are essential for Plumbing Industry Trends

Your reputation is important for your business, and now online customer reviews matter as much as word-of-mouth reviews from your clients.

You can ask your clients who are happy with their work to leave a good review on your website, and if you do get a negative review, it’s important to respond as diplomatically as possible.

  • Give attention to remote and mobile-first communication

Clients now prefer digital communication over face-to-face communication. This translates to assisting clients on a video call for the plumbing business to start diagnosing the problem and coming up with a virtual collaboration with the management. If the client can solve the problem through assistance on a video call, you only need to send a few, if any, plumbers on site.

Taking your plumbing business online may seem a little unnerving, but as the competition grows, so has the demand. The US Bureau of labor statistics estimates almost a quarter (24%) growth for the plumbing industry by 2024 from the last decade. So you need to take these vital steps to make sure your plumbing business is future-proof.

Author Bio:

plumbing business

 Akhil Rajan is a Customer Success Specialist at Zuper, an intelligent workforce management platform for service-oriented businesses. Working with customers on a daily basis, he has a deep understanding of their needs and pain points and so he is able to contribute to the marketing strategies for Zuper with the content he writes. He writes on topics like how to increase workforce utilization, how to reduce the service turnaround time and increase workforce efficiency, customer adoption, cost reduction strategies, etc – to name a few. He is often found buried in books or playing chess in his free time.

 

How To Keep Your Business Running 24/7

business-running

How To Keep Your Business Running 24/7

Keeping your business running 24/7 can offer myriads of benefits. For one, it can help in boosting your business’s sales and revenue. When someone calls you after your business hours, and they can’t reach you, chances are they will call other businesses offering services after the operating hours. When this happens, keep in mind that aside from losing new sales, you’re giving new customers or clients to your competitors. 

Keeping a business running without a break may not be as easy as it seems. However, that doesn’t necessarily mean that you shouldn’t give it a try. After all, it can be extremely beneficial. Know that there are many ways that you can try to implement this kind of schedule effectively.

So, if you’re interested, be sure to see this page until the end. Here’s how to keep your business running 24/7.

  • Consider Hiring Interns Or Apprentices

When interns and apprentices are utilized properly and effectively, they can serve as one of the best instruments in running your business or company. While they can’t completely replace full-time and permanent employees, consider the back office work they can do while trading their effort and time to have experience working in your company. 

Usually, an apprentice or intern tends to be energetic, younger demographics, and ambitious, which means they want to make their marks. As a matter of fact, some of them will feel happy when they hear the term overnight. It’s indeed a win-win situation.

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  • Be Kind To Your Employees

There’s an emotional and personal side to running your business 24/7. To maintain productivity at all times, it’s important to keep all your employees happy and highly appreciated. It’s also best to boost the wellness of your employees since it’s important to keep a business successful. If you don’t take care of them, they’ll also do the same thing to you and your business. 

Ask yourself, are you giving your workers who are working at night the same benefits, respect, and opportunities that your daytime staff obtains? While it’s easy to think that a nighttime operation isn’t completely crucial, if possible, avoid this kind of temptation just to discount other shifts. 

Having said that, if you feel like the drive of some employees is getting low, especially on night shifts, consider giving them some incentives. By simply showing that you care for them, you can surely offer the needed jolt. It’ll also keep your business running around the clock since they won’t feel lazy working at night. 

  • Automate And Streamline The Scheduling Process

Unlike the typical 9 to 5 business hours, you can’t get consistent scheduling with a 24/7 operation. It means there should be some variations. You can’t work with your employees all day and all night. Also, it’s worth mentioning that not all workers want to go for a night shift. 

Most probably, you’re aware that trying to recall those who can work as well as how many hours every worker has already worked during a certain shift or even weeks or months isn’t easy. So, if you want your business to keep running 24/7, consider streamlining or automating the process of scheduling in order to account for the preferences and needs of the employees. One way to do it is to request worker availability. You can hire workers for certain shifts. But it would help if you also allowed some flexibility when it comes to scheduling to fit different lifestyles. 

  • Hire Virtual Workers

In addition to hiring employees who will work in your office, hiring virtual workers can help you, especially if they’ll directly work for you. With a reliable offshore provider operating 24/7, you’ll be able to hire people with lower salaries. What’s more, you don’t even have to pay for the expenses that are usually incurred in the office. These will include office space, employee taxes, computers, and overtime rates for overnight employees. 

  • Improve Security

It’s also important that you prioritize security if you want to keep your business working 24/7. While security really matters all day and all night, it’s even more important regarding a nighttime operation. 

You have to be extra careful and vigilant during these working hours, particularly if you’re not operating at total capacity. Thus, it’s an excellent idea to improve security measures. If you’re worried about the safety of your premises, most importantly, your employees, you may want to consider hiring nighttime security teams.

  • Communication Is The Key

Providing your clients with open communication with your business any time of the day is crucial. This means you need to have a website where they can easily access your support team and contact information. 

If people use your product, expect that they will ask for more details about it and seek help, regardless of what time of the day is. Even though you’re only giving them automated responses, telling them about your support and service hours as well as giving them links to possible solutions is better compared to not responding to them at all. 

If your website has a live chat feature, people will have an idea of where exactly they are in the support line and how long they’ll wait. By doing this, you can show your customers that you’re always there. 

business-running

  • Hire A Competent Assistant Manager 

To keep your business running any time of the day, you should also consider hiring a competent assistant manager. This person will take your responsibility when there’s an important thing you need to do outside your business premises if you’re sick, or on vacation. 

In that way, your business will run 24/7 without dealing with any losses. Having an authority figure that’s always present in your workplace is crucial for making an important decision. This also helps to ensure that everything is going smoothly and well. In fact, some businesses hire an assistant manager, and they’re taking shifts to make sure that everything, even the smallest details, is under control at all times.

Conclusion

Taking control of the operations of your business is the key to having an effective and successful 24/7 schedule for your business. If you don’t value your night shift workers, like focusing on the scheduling and security of everyone, you’re less likely to exceed. Hopefully, the tips mentioned above will help you in keeping your business running 24/7 effectively and smoothly.           

Top 8 Flexible Benefits for Employees

benefits

Top Eight Flexible Benefits for Employees

Providing your employees with flexible benefits can have many benefits for your company. It can boost employees’ morale and increase their productivity, as well as improve your organization’s culture and reputation. However, in order for you to gain these advantages as an employer and business owner, you must choose the right flexible benefits to offer. As an aid to you, this blog post lists the top eight flexible benefits employees can take advantage of.

So let’s get right to it.

What are flexible benefits for employees?

Flexible benefits, also known as payments-in-kind, are employer-provided salary supplements in which employees receive products or services for free or at a discounted price. 

Usually, organizations set a financial limit for such benefits packages.

This flexibility allows employees to customize their benefits package according to their individual needs.

What is the difference between benefits and perks?

benefits

Benefits are part of an employee’s salary, whereas perks are auxiliary. 

Money rewards for great project results or completing it before the deadline are examples of perks.

Additionally, perks can take the form of non-wage compensations, such as in-office snacks, company cars, and more.

Why are flexible benefits important?

Offering flexible benefits means also taking multiple advantages. The following are some of the most relevant.

  1. Boost employees’ mood and productivity

As you can imagine, giving employees benefits like gym memberships makes it easier for them to spend their time doing what they enjoy. This improves your employee’s morale and performance.

When employees are happier at work, they are more productive, which makes your business more efficient. A happy working environment also boosts collaboration among employees.

  1. Improve your brand reputation

As your workplace environment improves, so does your brand’s reputation. As a result, if you promote and make your flexible benefits packages known, also external people and stakeholders will have a positive perception of your organization.

In addition to attracting potential investors, this may also attract companies interested in establishing partnerships with you.

  1. A higher retention rate and talent acquisition

Offering competitive benefits packages can help your business entice more applicants and attract top-quality employees.

You’ll have the opportunity to include these benefits along with your job listing so potential applicants will be able to acknowledge them and be more likely to apply.

Additionally, if your employees enjoy these packages they will be less likely to leave your company for another, increasing your retention rate.

Best 8 flexible benefits for employees

As promised, here are some of the best flexible benefits to offer your employees, which they will surely appreciate.

  • Private medical insurance

Private medical insurance is very often included in flexible benefits packages. 

Tax-free treatment insurance for illnesses or injuries resulting from employment is available. 

Nevertheless, employers are expected to report medical and dental insurance on behalf of their employees if they are part of a salary sacrifice agreement.

Many companies negotiate with insurance companies so that their employees are able to access the services at a lower price.

  • Wellness benefits

Benefit packages focused on wellness are among the most appreciated among employees. Discounts or free passes to a gym are examples of wellness benefits. Occasionally, they may also include free passes to specific classes, like yoga and pilates. It is not only beneficial to the physical form of your employees, but also to their mental health. Employees who participate in physical activities feel more productive and energized at work, making the entire organization more efficient. 

  • Transportation vouchers

Additionally, you may wish to consider offering transportation vouchers to your employees. When your company is located in a large city where transportation is needed, such as buses and subways, this is an extremely useful benefit. As a result, you will save them money in transportation fares and services that they would otherwise need to purchase on a daily basis or on a month or annual basis. 

  • Pension contributions

Pension contributions are also a common and appreciated flexible benefit that you can offer to your employees.

They consist in providing employees with extra money once they retire.

Plans like these will be able to attract more people and retain employees, including top talent.

  • Buying or selling annual leave

As a rule of thumb, most companies allow employees to take a certain number of days off as annual leave. 

The ability to buy or sell annual leave, however, offers greater flexibility, which many employees appreciate.

Not every employee requires the same amount of vacation time. In this way, if you offer this flexible benefit, your employees will be able to take extra days off or earn some extra money when they don’t need them.

  • Meal vouchers

By providing meal vouchers to employees, they will be able to save money or pay nothing for food during the working day, such as lunch. 

You’ll decide how much each voucher is worth.

With these benefits, employees will feel as though their salaries are increasing without the need for you to actually increase them since they won’t have to spend money purchasing food or time preparing it.

  • IT equipment and mobile

Offering working equipment, such as mobile phones, desktop computers, and other devices, can boost employee appreciation and help them save money since they won’t have to buy them on their own. 

The popularity of remote working has led to this benefits package becoming more common. So, if your company offers remote or hybrid work options, this benefit will surely be appreciated by employees.

  • Childcare vouchers

If most of your employees have children, childcare vouchers would be highly appreciated. 

This would in fact save them money on childcare facilities and other expenses.

If, however, your team consists mostly of young adults without children, you should consider a different benefit package. 

Tips for choosing a flexible benefits package that fits your company and employees’ needs

benefits

It can be difficult to develop a flexible benefits package that meets both the needs and preferences of your company and your employees. However, there are some considerations to take into account in order to facilitate this choice process. Here are some of the most relevant ones.

  • Understand your company’s availability and benefit’s return on investment

Your first consideration should be your benefits budget. This refers to how much money you can spend on offering flexible benefits packages to your employees. Depending on your company’s size and type, the budget may vary. Moreover, you must consider that each type of benefit has a different return on investment. Take annual leave as an example, it often pays for itself. Some benefits, however, don’t have a financial return. Others, such as health benefits, can enhance your employees’ wellness, both physical and mental, resulting in improved mood, higher productivity, a higher retention rate, and a lower absence rate.

As you can imagine, therefore, benefits differ in many ways, and you need to pick the one that you believe is going to benefit your employees as well as your organization.

  • Consider company location and employees’ demographics

Other factors to consider when choosing the best flexible benefits package for your employees include your company’s location and employees’ demographics. In terms of location, it is important to keep in mind where the offices of your company are located. If your company is located in a city that requires your employees to travel almost always, then you can think about offering transportation vouchers. You should also consider the demographics of your average employees. If most of your employees are above the age of 40, you may want to focus on health or medical insurance. As an alternative, if you have young staff, you may want to consider wellness benefits, such as gym memberships, or offering annual leave since they are willing to travel.

  • Take into account the employee’s personal situation

A third factor to consider is your employee’s personal circumstances. These may include their age, family status, health status, and more.

You may opt for children’s care vouchers, for example, if your team is mainly comprised of individuals with families and children. 

  • Conduct surveys

The best way to understand which flexible benefits will be appreciated by your employees is to use surveys and ask them directly what they would like to receive. Besides emails, you can also send them papers and anonymize the survey. When you get the answers, you can choose to offer the most requested package. Therefore, you will be able to ensure that most of your employees will be satisfied.

Conclusions on Employee Benefits

Providing flexible benefits to your employees can benefit your business in a number of ways, as outlined in this blog.

You can expect positive and beneficial results only when you provide the right benefits; the ones your employees can truly enjoy and appreciate.

This blog post provided you with the best eight flexible benefits for employees. 

However, if you feel that other packages would be better suited for your company, you can offer them.

Thank you for taking the time to read this article. I hope it was insightful and useful to you.

To find out more on this topic, I recommend reading this article on how to create a competitive employee benefits package your team will love.

 

Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience. You can find her on LinkedIn.

5 Ways To Spot Future Leaders Amongst a Crowd

future-leaders

Five Ways To Spot Future Leaders

Amongst a Crowd

When the business world moves at a fast pace, particularly during the turbulent times we are currently experiencing, taking the time to identify future leaders can prove difficult. In a large organization with a rich pool of potential candidates, pinpointing the individuals with leadership potential is especially difficult.

But devoting time to both identifying and nurturing future leaders is crucial. Fostering the talent within your own organization is both more cost-effective and less time-consuming in the long run than recruiting from outside the organization. You cannot risk losing your talent pool to competitors.

So, how do you spot those with leadership potential efficiently? Of course, those looking to progress in their career will need to demonstrate measurable skills like qualifications, knowledge and experience. On the other hand, those three qualities do not necessarily make for a good leader. You cannot focus on these alone.

5 soft skills you should be looking out for

Aside from measurable qualities, there are certain soft skills that will alert you to those who may become excellent leaders in the future.

Soft skills are those skills that are non technical but affect the way in which a person works. Soft skills make someone efficient, effective and productive in their work. Different roles require different soft skills.

To identify tomorrow’s efficient, effective and productive managers, you can be looking out for people in junior positions demonstrating the right soft skills right now.

Here are some behaviors that will help you find the talent you need to start nurturing now.

future-leaders

1. They demonstrate a natural rapport with colleagues.

Leaders should be likable, friendly and approachable. They should demonstrate a consistently positive attitude. Therefore, look out for junior colleagues who are universally liked and respected in the office. Their ability to gain rapport with almost anyone will make them an excellent candidate.

Remember to look at the most outgoing, confident people; but also look beyond the extroverts in the office. There may be others out there who are gaining the trust and admiration of others without shouting it out. These quieter people can hold just as much sway and influence as their noisier colleagues, perhaps more so. They may be perceived to be more approachable too, should times get tough.

2.  They show conviction.

A strong set of core values and a sense of purpose are more soft skills to look out for.

Seek out people working with confidence and purpose, no matter what role they currently fill. They make sure their work has meaning and that they actively seek to contribute to the community within your organization. They focus their energy and attention on tasks that matter.

Conviction and purpose help a leader overcome resistance or obstacles. They can help an organization through tough and uncertain times.

3. Future leaders are lifelong learners.

Those with potential leadership qualities are always looking to invest in themselves and learn new skills. They are not afraid to admit when there is a gap in their knowledge or skill set. They will also take time to bridge this gap.

Future leaders seek opportunities to learn. Their personal development is important to them, both in their career and outside of it. They dedicate time to learning new hard skills, seek out the right professional development workshops, and aspire to gain qualifications. They show an awareness of their own soft skills and look to develop those, too.

4. Future leaders are not afraid to show vulnerability.

Unfortunately, vulnerability can seem like a negative, and not all team members will want to admit to it. However, vulnerability is something we all possess and it can be a really positive thing.

When a person acknowledges and accepts their vulnerability, they are demonstrating self-awareness. This is a good trait that helps people develop honesty, openness and empathy with others. A person who attempts to maintain a facade of perfection and invincibility cannot expect to gain the trust of others.

A person who acknowledges their own vulnerability can accept it in their colleagues, too. They know that no human is perfect. This makes an ideal person to establish and inspire a culture of honesty and respect. This is certainly a leadership quality you’ll want to nurture.

5. They communicate well.

It almost goes without saying that a leader must be an effective communicator. They must inspire confidence in their team, their superiors and the organization’s stakeholders. Being able to communicate clearly is a huge part of this.

Communication is definitely a skill that can be polished through excellent training and more experience. However, look out for the people in your organization who show signs of talent in this area. They can initiate conversations, hold other people’s attention and express their thoughts clearly. It is also important to pay attention to the ability to communicate through the written word.

The action plan on finding future leaders

future-leaders

Spotting potential leaders isn’t a quick and easy formulaic activity. Subtle observation, and lots of it over time, is key here. Above are some easy-to-spot qualities that should help reveal the talent to focus on.

Remember that this is a hugely advantageous use of your time. The time you invest in nurturing the leadership abilities of junior colleagues will be repaid down the line and reap countless rewards.

By starting now, you can maximize potential and minimize the risk of losing great people to other organizations.

The next step is to consider how you will nurture the talent you find. This is something that business coaching services can help with.

They will help you:

  • Identify a colleague’s leadership strengths and their areas for development.
  • Develop a personalized leadership development plan for each person in the program.
  • Coach that person to ensure they realize their potential.
  • Improve their knowledge of leadership, their ability to lead, and hone their leadership style, too.
  • Help identify the right position for the right person within your organization.

Professional coaches are ideally placed to boost your organization’s productivity and positivity by improving the quality of leadership. They can help you build a positive, organized, collaborative and driven team with the next generation of excellent leaders at the helm.

AUTHOR BIO

Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.

5 Tips For An Effective Digital Campaign

digital-campaign

Five Tips For An Effective

Digital Campaign

There’s no doubt that digital marketing has been getting plenty of attention recently, particularly when the pandemic hit the world. Regardless of industry or type of business, this marketing method has proven to be successful in reaching the right audience and drawing more revenues. That is if the digital campaign is compelling enough. That’s why it’s crucial that, as a business, you know how to create a solid digital marketing strategy that can help you achieve your organization’s objectives. 

As more consumers shift to digital marketplaces, now might be the time to consider investing in various online marketing techniques. It may take a few hits and misses before you can build an effective digital campaign that you can stick to moving forward. Still, it wouldn’t hurt to try and try until you find your match.

That said, take a look at the following tips that might help you in carrying out your marketing goals.

  • Target The Right Audience

digital-campaign

A digital campaign is only effective if it impacts the right audience. That said, it’s essential that you’re able to identify who your potential customers are. Only then will you be able to target them efficiently. Targeting the right market starts with creating buyer profiles that can potentially be your ideal customers.

In most business-to-business (B2B) organizations, one challenge is to go beyond the typical characteristics of a target audience. It’ll be more helpful to identify a customer persona or a fictional character that represents your ideal consumer. Certain factors come into play when you think of B2B buyer persona examples, including their lifestyle, purchasing power, social network engagement, and interests. As you can see, a buyer persona involves more than just a customer’s name, age, and location.

Buyer personas are more specific, data-driven, and valuable so that you can target the right consumers. The distinction makes it more efficient to know which personas are more likely to pay attention to your marketing efforts. In that sense, your digital campaigns can be as effective as you’d hope for them to be.

  • Make It Mobile-Friendly

It’s no secret that more and more consumers rely on their handheld devices when accessing information or buying anything online. The convenience that mobile gadgets offer is often unmatched, particularly among people who are always on the go. So, it’s only clever to ensure your digital campaign is compatible with mobile devices.

Having a website is no longer enough if your goal is to make your campaigns effective in more ways than one. No matter how optimized your platform may be, if most of your audience can’t view it using their smartphones or tablets, you can’t deem it effective or impactful.

Aside from making sure your digital marketing strategy is mobile-friendly, you shouldn’t also forget to consider your site’s responsiveness, simplicity, and functionality. When online visitors are impressed with your website, they’re more likely to stay longer and hopefully click on your calls to action.

  • Constantly Boost Your Social Media Presence 

It’s a no-brainer that having a social media presence is critical in digital marketing. The challenge lies in how you can boost and maintain that presence to keep your audience engaged and connected to your brand. With so many tasks and responsibilities you need to juggle as a business owner, it’s easy to get lost in the midst of it all and overlook the significance of social media in the effectiveness of your digital campaign.

digital-campaign

Updating your social media pages is a good start. If customers can see you’re consistent in posting content, they’ll know that you’re active on your accounts. Viewers and potential customers will feel more connected with your business. The posts don’t always need to be long or full of effort. Simple memes with engaging captions can already make a difference in boosting your social media presence. You can also consider automating your chat responses so inquiries will always be attended to no matter what time of the day it may be.

Social media platforms are also good for measuring the effectiveness of an ad or campaign. The different tools and features you can use can give you analytics and measurable data that can help gauge how many people were reached by your campaign. You can also get data on where those people are located, their shopping patterns, and their interests.

  • Create Valuable Content

Digital consumers will always appreciate valuable content. If you want your campaign to be effective, create content that can offer something of value to your customers. Provide solutions to their daily predicaments and let them know your brand is there to help them out. Aside from being useful, your content should also be entertaining and empathetic if you want to reach more people and create an impact.

Also, keep in mind that search engines always favor original content. Repurposing your materials may be acceptable at some point, but make sure you reproduce them so that the content won’t get flagged as a duplicate copy. This is one way you can use content marketing for your digital campaign.

  • Use Engaging Visuals

With so many campaigns, products, and services being offered online, consumers know that they have many options. So, their attention span is getting shorter and shorter. As a result, drawing their curiosity can prove to be quite tricky. If you want to keep them engaged and have them keep reading or viewing your campaign, make sure your visuals are appealing enough. Be it photos, videos, or text, they won’t keep reading unless it’s something that piques their interest. 

Photos and images should be high-resolution, while video content can include product reviews, product launches, tutorials, interviews with experts and actual customers, or press releases. Customers like campaigns that tell a story. You can also think of a particular advocacy that they can relate to or that they can connect to your brand.

The Bottom Line on Making a Digital Campaign

Creating an effective digital campaign is not an easy task to begin with. However, that doesn’t mean you should give up and make do with what you have concerning your marketing and advertising efforts.

You might want to take note of the tips above if you need help figuring out how your digital campaign can reach more audiences, engage buyer personas, and prompt customers to click on your calls to action. With the right strategy, you can develop a digital campaign that represents your brand and that can help convert leads into sales.

7 Strategies to Increase Your Employee Wellness Within Your Company

business owners

7 strategies to increase your employee wellness 

Employee wellness is the key to having a successful business. If you don’t take care of your employees, then it is for sure that they won’t take care of you either. 

According to a late study done by IBM in late 2020, only 46% of employees claimed that the company they work at supported them physically and emotionally. At the same time, 80% of executives claimed that they are supportive, but employees didn’t always state the same! 

It isn’t a good idea to leave your employee’s wellness behind, and that is why in this article, we will show you seven strategies to increase your employee’s wellness. 

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  1. Recognize your employees 

By recognizing your employees, we mean recognizing all of their efforts and achievements made daily at the workplace. 37% of employees claimed that recognition was very important to their emotional state at the workplace. Let’s not forget that employee recognition is considered the most important driver of great work out of all! 

You may have thought it was the salary, but only 7% of employees stated that salary was their most important driver at work. Once employees feel like they are not being recognized at the workplace, they may start not operating at their maximum capacity. 

We can take an example as if you were going out with a bunch of friends, and many of them weren’t appreciating you. Once you feel unappreciated, you will look for new friends. The same case is with employee recognition. 

  1. Set up an employee giving campaign to assist employee wellness

Setting up an employee giving campaign is an excellent way of making your employees feel proud of the company they work at. Some of the greatest companies worldwide create employee giving programs. By doing this, you are an excellent example for other employers to look at. 

Employee giving come in different types, which are

  • Employee donation matching: when the employer is matching cash donations with the contribution of the employee. When the employer provides a matching gift, it makes a bigger difference for non-profit organizations or even recipients who donated. 
  • In-kind donations: donations made through material possessions such as food, medical supplies, and clothing. Usually, employees who don’t have money to do any donation matching may turn to in-kind donations. 
  • Employee do-good grants: Employee grants are when a company rewards its employees as donors. Instead of the employee receiving financial rewards, they transfer these rewards to a non-profit organization. Of course, employee do-good grants are given as a choice if they want to participate in it or not. 
  • Employee volunteer grants: something your employees need to apply to. There are two different types of volunteer grants: Grants for volunteering expenses and dollars for doers. 
  • Grants for volunteering expenses: employees apply for any grants to support their volunteering opportunities. Most companies will cover travel expenses, food expenses, and some other costs. 
  • Dollars for doers: a financial grant is rewarded to employees depending on their committed hours- whether it be for a local community or non-profit organization. 
  1. Communicate with your employees 

Don’t be that person who only comes into the office and talks about your employee’s daily duties. We know you are at the workplace, but let’s try to make it more interesting. Try to connect with your employees by asking exciting questions such as how their day is going? What plans do they have? And some other questions you may think of. 

According to a study done by the Harvard Business Review, it was shown that 23% of employees claimed that their manager isn’t good at communicating and that it is more likely to impact their mental health. 

Additionally, about 33% of employees also claimed that they don’t trust their employers. This all comes from a lack of communication with employees. When a company conducts excellent communication with its team, employees will feel more informed, motivated, and secure. Whereas this directly affects contribution levels towards the company’s goals. 

  1. Don’t burn your employees out 

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No, it isn’t smart to overload your employees with work and think they will be productive all the time. This is just you planning for failure in your company. 86% of employees claimed they need to work really hard to prove to their bosses that they are hard workers and deserve their job. You don’t want to be that person who is expecting too much from employees.  

Rest is just as important as hard work is too. Sadly, 45% of employees claim that they are burned out at the workplace. You can’t work hard and never rest, it just doesn’t go that way. Promoting wellness at the workplace also means encouraging rest too. Especially if your team is working remotely, you don’t want to make them have sleepless nights because of the overloaded work you are asking them to do.

Try planning out your activities or setting up daily tasks that need to get done. Each employee has their own pace at which they get work done, so try to see what works for you and them. 

  1. Allow employees to discover themselves to promote employee wellness

Nothing can be better than being an influence on your team that will directly impact how they feel. You can’t motivate anybody enough until they motivate themselves, although you can be a good influence. When you are helping employees find their purpose, that self-drive will start to kick in by itself. 

According to research done by Delivering Happiness, they found out that there are three levels of happiness: 

  • Pleasure: the fleeting form of happiness 
  • Passion: happiness that continues as long as you are performing the activities that are fulfilling your passion. 
  • Purpose: the highest level of happiness that fuels your daily life with energy and joy. 

The best thing you can do for your employees’ well-being is empower them to have passion and purpose. Here is what you can do to help them find their purpose:

  • Find their intrinsic motivation (goals, what drives them.) 
  • Try implementing a set of activities that will lead them to work on what impacts their well-being as part of your wellness activities. 
  • Be a motivation coach to your employees. Empower them as human beings, and allow them to act as champions. 

You would be surprised that 85% of employees are not engaged at the workplace. Different factors affect this, although the leading cause is the lack of motivation. 

  1. Promote flexibility for employee wellness

Technological innovations have greatly impacted the way we work and significantly have affected how employees feel. Since the pandemic’s beginning, even the way we work has changed and how employees want to work. According to a survey, 73% of employees stated that they were more efficient when working remotely. 

After the release of the COVID-19 vaccine, many employers urged employees to return back to the office, although this wasn’t pleasant for the majority of them. Roughly one in three employees claimed that returning to the office negatively impacted their well-being. At the same time, workers who experienced a decline in their mental health were also five times less likely to be productive! 

  1. Encourage financial well-being to improve employee wellness

Financial well-being has negatively affected a vast percentage of people across the globe after the beginning of the COVID-19 pandemic. Many have had a cut in their salary or even have been temporarily laid off; what seemed to be going well turned into a nightmare in a short period of time. 

According to a financial wellness survey by the Employee Benefit Research Institute (EBRI), it claimed that most employees had to engage heavily on their emergency funds from the start of the pandemic. Nothing gets more stressful than that and negatively has impacted the emotional and physical well-being of employees across the globe.  

Many employees got comfortable working from home and even left their job when asked to return to the office. This was all because they felt that their well-being was being affected negatively and just wasn’t worth it. Moreover, it was a wrong move from employers as they didn’t seek to do what was best for employees but only for themselves. 

Wrapping up your 7 strategies

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That’s about it for this article. These are the seven strategies you can use in order to promote employee well-being and a culture that is firmly focused on employee well-being. 

From the beginning of the pandemic, we know that everything has gotten more difficult for employees and employers. For that reason, employee well-being has become just as hard as it was to keep up with. Although, in turbulent times also lies opportunity. And without a doubt, these seven strategies will be your aid to making your employees happier than ever! 

The Zoom Boom – How to Manage at a Distance

zoom

How to Manage from

a Distance – Zoom

It’s no secret that the world is changing. With more and more companies making the move to remote working, Zoom and other digital means of communication have skyrocketed in popularity. While lots of businesses have taken this in their stride, others are finding it more difficult to manage their workforces effectively. If you’ve been struggling to apply in-person management techniques to your remote employees, you’re not alone. There’s definitely something of an adjustment period, but sometimes there are small creases you can’t seem to iron out.

Fortunately, there are many ways to overcome the challenges you’re facing due to physical distance. These aren’t always easy to figure out on your own, which is why this blog is here to give you some important tips and tricks to help you out. Discover how to manage more efficiently at a distance and watch your business flourish as a result.

Finding the right tools

The first step to effectively managing your remote workforce is by finding the right tools for the job. Without these, staying in touch and collaborating with members of your team will be more difficult than it needs to be. Just because the whole world is using Zoom doesn’t mean that you have to as well. Once the initial shock has died down, think carefully about the types of tools that would serve your business the best. For example, if you’re already using Gmail, perhaps Google Meet is the next logical step to take when it comes to weekly meetings. Alternatively, you might decide that Slack’s clean interface and simple messaging system suit your business needs even more.

But it’s not just communication-specific tools you need to think about. When businesses were based in a physical office, it was easy enough to collaborate simply by sitting at the same table. But now that teams are spread around the world, it’s important to find software that allows you to collaborate online. This includes things like Google Docs, cloud accounting software, and image libraries, all of which allow team members to work together and make changes to ongoing projects.

Check-in regularly, but avoid micromanagement while utilizing Zoom

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As a manager, it can be disconcerting not knowing what your team is doing all day long. You might be worried that they’re focusing on the wrong tasks, not prioritizing correctly, or interpreting briefs in an unusual way. Things are likely running smoothly, but to avoid crossed wires, try to make meetings a daily practice. These meetings don’t have to be long, in fact, they can even be under 10 minutes, but they give everyone a chance to clarify what they’re working on and ask any questions.

But these regular check-ins have led many managers to fall into the trap of micromanagement. The morning meeting quickly becomes countless messages and requests for updates throughout the day, leaving employees to feel like they can’t leave their desks to stretch their legs. If you’ve been feeling a sense of anxiety around leaving people to their own devices, it’s time to recognize that these worries are coming from within you and have nothing to do with your staff. Trust your team to do the job they’ve always done well.

Listen and offer support via Zoom meetings

Have you stopped to wonder whether your team is finding it just as hard as you to communicate effectively? While you might be feeling like staff are willfully out of reach, they might see you as distant and unapproachable. Working from home has been difficult for lots of people, so it’s important to ask about any concerns staff might be having and listen closely to their answers. If people are struggling, these are some ways you can work to improve communication and replicate an in-person work environment:

  •       Hold drop-ins: Sometimes employees don’t want to send you a message because they don’t want to disturb you. By holding drop-ins, you give your team the confidence to come forward. These drop-in calls don’t have to take a long time, and you don’t actively need to be speaking for the whole time period. Many managers open a video or voice call and work while they’re online and available to talk. Sometimes nobody will drop in, but at least everyone knew you were available.
  •       Have a ticketing system: An efficient ticketing system allows employees to make requests and submit tasks without jumping on a call or starting a new chat. This can sometimes remove the hesitancy some team members might have over opening discussions virtually for the smallest of things.
  •       Don’t forget about socializing: While some team members will be content to have lunch by themselves, others will feel a disconnection from office life. Setting up optional lunchtime events or after-work drinks can give people a chance to bond with their co-workers. Don’t forget, there would be plenty of chances in the office for people to chat about the weekend or their holiday plans, so give them the same opportunities when they’re remote as well.

Track progress and celebrate wins with Zoom

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It can be easy to forget how far you’ve come when working remotely, as every day will blend into the next more easily. Equally, it’s all too easy to slip up and forget how close a looming deadline is if you haven’t got it blocked out on your calendar. Tracking how far along projects are is key to managing your workload when working remotely.

But it’s important to make sure you’re tracking the good things as well. Keep a close eye on both individual progress and your team’s achievements as a whole – and don’t forget to acknowledge successes. Remote working can be demotivating for some, as they might not have a real, tangible picture of the impact of their work. Celebrating projects that went well can rekindle a sense of team spirit and boost morale.

And finally… Don’t panic

Thousands of businesses across the world have started working remotely, putting them all in the same boat as you. Remote working has its ups and downs, but as a manager, it’s your job to help your team make the best of them. Stay level-headed and meet the challenges that come with a well-thought-out plan of action.

9 ways you can Speed Up your WordPress website

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Time is money, and with the growing digitalization, people have grown more and more restless. If a WordPress website takes longer than 3 Seconds to load that means it is slow. And a slow website means users will potentially leave the website before it even loads.

Even Google admits that while ranking websites, it takes into consideration the website loading time, SEO configurations and present backlinks. Most of these can be checked by opting for relevant plugins like backlink checker, or other SEO tools.

With the growing competition, a website owner has very little time to show users it’s content and also convince users to stay on the website. So, it becomes imperative for website owners to make sure that their website loads quickly. 

Nine Ways to Boost the Speed of Your WordPress Website

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Here are some ways one can speed up WordPress: 

  • Install a WordPress Caching Plugin

Caching can make your WordPress site anywhere from 2x to 5x faster. WordPress pages are “dynamic.” This means they’re built on the fly every time someone visits a post or page on the website. To build the pages, WordPress has to run a process to find the required information, put it all together, and then display it to the user.

This process involves a lot of steps, and it can really slow down a website when multiple people are visiting it at once.

That’s why a caching plugin will help. By enabling caching on the website, the site data can be stored locally in temporary storage spaces, called caches. 

Instead of going through the whole page generation process every time, a caching plugin makes a copy of the page after the first load, and then serves that cached version to every subsequent user.

This means that browsers can load the site files more easily and don’t have to re-download everything from the server every time the site is needed.

Caching thus makes the page loading speeds much faster especially for recurrent users. 

  • Optimize Images for Speed

Images bring important visual aid to a content and help boost engagement. An illustration catches the eye quickly and helps build interest. So, adding images to  content is an important step. 

However, beginners forget to optimize these images before uploading them on the website, which results in slower speed. As, uploading the image directly from the camera roll means the size of the image is way larger than it needs to be. 

In their original formats, these photos can have huge file sizes and will be a major contributor to the size increment of a given webpage. The larger the picture files on the website, the longer a site takes to load.

Hence, it’s recommended that hosts use photo editing software to optimize images for the web. Plugins can be easily used to resize, compress and retrieve these files.

  • Clean-up your database

The more a WordPress site is used, the more it’s database becomes clogged-up. These old and unnecessary files slow down it’s performance. Cleaning up the  database therefore speeds everything up by removing the items that aren’t needed.

Deleting unwanted data from the database will keep its size to a minimum and also helps in reducing the size of its backups. 

It is also necessary to delete spam comments, fake users, old drafts of the content and maybe even unwanted plugins as well as themes. All of this will reduce the size of the databases and web files, and thus speed up WordPress

  • Choose faster plugins for the website

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Poorly coded WordPress plugins often load too much bloat whether the site needs it or not. This increases the page load speed and slows down the website.

It’s not the quantity of plugins that generally causes a speed problem. In general, it’s the quality and usefulness of plugins that affect page speed.

Poorly designed plugins, plugins with outdated software, or surplus/duplicate plugins can all contribute to slow website loading.

It’s a good idea to run a Google PageSpeed test both before and after installing any plugin. This helps show the impact of the plugin on the website’s speed and allows the host to make an informed decision about whether the plugin’s functionality is worth slowing the site down.

  • Use a lightweight WordPress theme or framework

Sometimes less is more. 

Sure, WordPress themes come with a lot of dynamic elements, sliders, widgets, social icons and many more shiny elements. But, too many elements result in higher page sizes which immensely increases the website load time.

The best option is to use lightweight themes. And make sure to think about the website visibility on the smaller screen. As, mobile friendly website configuration helps in choosing the best themes.

“My coach has been working with me to set and meet aggressive goals for my company. He’s even gotten my employees on board with my vision, and I’ve had problems with them in the past. After several “false starts,” I’m finally taking my business to its potential, and I would like to see my clients do the same. He helped me identify $20,000 in unmade sales (services people wanted but we didn’t offer to them and they didn’t know we could provide) and another $25,000 in missed revenues due to under pricing certain services. We also found a way to change our process for preparing returns that cut the turnaround time by 30%.” Dan, Owner, CPA Firm
  • Minify CSS, HTML & JS files

Cascading Style Sheets (CSS), HTML and JavaScript (JS) files are used to add comments to the website code, for example to clarify formatting or style. 

Simply reducing the size of these files and deleting unnecessary code will help improve the site’s Google PageSpeed. 

It enables the site to load more rapidly, whilst retaining the key information needed in order for the site to display correctly. 

  • Don’t upload audio or video files directly to WordPress

Hosting audio and videos costs bandwidth. It increases the backup sizes tremendously, and makes it difficult to restore WordPress from backup in the future. 

Let SoundCloud, YouTube, Spotify and other such platforms to host these when required. They have the bandwidth to handle it. 

WordPress has a built-in video embed feature, so a website owner can simply copy and paste the video’s URL directly into the post and it will be embedded automatically.

  • Keep the WordPress Site Updated

WordPress is an open source project and is therefore updated frequently. Each update helps fix security issues and brings new offers to the table. 

A website owner should always use the latest WordPress version. And ensure fully updated latest versions for all of the page’s features. Make sure to update plugins as and when new software becomes available. 

Updates are always highlighted on the WordPress dashboard and a website owner can simply check regularly and click on any update messages to action them.

Not doing so may make the website slow and unreliable, and make the page vulnerable to security threats.

  • Use a Content Delivery Network

Distance can mean lag in content delivery, which is where a CDN becomes handy. No matter a user’s location, the content on the website should be delivered blazing fast. Sometimes this isn’t always feasible, if the website isn’t on an infrastructure that contains data centers in other parts of the world. 

A CDN keeps a copy of the website in various data centers located in different places. The primary function of a CDN is to serve a visitor from the nearest possible location.

It helps in faster page load time because when configured, the website will use an optimized server that’s closest to the site visitor. The data center will store static content and files, and then deliver them to users based on their location. 

Conclusion on WordPress: 

With the online community today, in a state of  growing impatience it is imperative that website owners speed up WordPress. 

4 Negotiation Tactics that Every Business Can Use

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Four Negotiation Tactics That Any Business Can Employ

Whether it’s asking your boss to assign you a two-day off or establishing a B2B trade, it is never easy to negotiate as one does not know the intentions of the person sitting on the other side of the table. Knowing how to negotiate is a skill that one develops from knowledge and information about both the trader and the traded. Every business needs negotiation tactics that can help direct their actions in the right direction to achieve the desired results. So, we are going over the 4 best negotiation tips to help you win your business deal. 

Let’s take a look.

  1.     Ask open-ended questions

To know your counterpart’s threshold, you must ask them open-ended questions. Allow them to speak more so that you can understand what they want. 

Let’s say that you are sitting on the table for a factory equipment deal. You can ask questions like:

  • How about we buy 12 instead of 10 pieces of factory equipment  from you, will you offer any discounts then?
  • Will you provide after-sales support if need be?

Such questions will give you an idea about how much extra your counterpart is willing to offer. 

  1.     Figure out their vulnerabilities

Your counterpart will try to get the better end of the deal. To counter that, you must know where their pain points are. Think like your counterpart, what they do or don’t want. Robust analysis of your counterpart will help you know more about their capabilities and pain points. So, if they try to take advantage of your vulnerabilities, you know where to hit. 

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  1.     Give them a number

Another strategy is called the bogey strategy. In this tactic, you give a budget to the counterpart, which is a touch lower than your actual budget. You tell them that you cannot afford anything above a certain price. Coming back to the ship example, you tell your counterpart that you can only afford to spend $1million for the ship, of which your actual budget is $1.5 million. Through this tactic, negotiation slightly bends in your favor. Even if your counterpart wants to negotiate further, they can only ask you to increase your budget a bit. In other words, you may end up buying the ship for approximately $1.1 million. 

  1.     Always have your deadlines in place.

Deadlines force people to take action. However, in negotiations, deadlines are often not honored because of the lack of mutual consent between the two parties. But that does not mean that talks should go on endlessly. You must set your deadlines as your time and effort are precious. If the deal is eating up a lot of your time, try changing the mediator, manager, or the deal itself. At last, if it still does not work out then, it might be time to call it quite. 

Final Thoughts on Negotiation

Negotiations are a part of daily business life. They can happen internally between an employee and their boss or externally between the two businesses. To be a perfect negotiator, you must know what you and your counterpart expect from the deal. Ask them open-ended questions to figure out what they want from your business and how far they are willing to go for the deal. Also, it would help if you spent ample time researching their vulnerabilities. Use the bogey technique to play safe and keep your deadlines intact. You must know the last date until which you are willing to negotiate. By using these techniques, you will always have the upper hand.