From Burnout To Living Her Dreams

small business coach case study


From Burnout To Living Her Dreams: 111 Hours To 47.5 Hours A Week

Burnout is not new to business owners.

You work hard to run and maintain the business. By working hard, you end up sacrificing things that are so important to you and to your business as well.

In the end, you see yourself working hard endlessly and not having the result you ever wanted.

In that respect, Charlotte was living a typical life of a burnout business owner.

She established her business in 2012 and grew her business. However, she felt that she was drowning and burned out.

Her business could only run with her. Why? She did everything from answering the phone to billing her clients.

She ended up working 111 hours a week and could barely take care of herself.

As Charlotte explained:

“I established my business in 2012, and we experienced extreme growth in 2020. However, by 2021 I was drowning. I was burning out. I was working more than 100 hours a week, and my health was suffering. My work week consisted of answering the phone, scheduling appointments, attending sales meetings, ordering products for clients, and billing clients.”

Some business owners believe that working hard is the key to success. 

Doing things by themselves is the best for business growth.

Charlotte, on the other hand, recognized that she needed help. Even if her sales grew to a million dollars, she knew she would never be happy or have an amazing lifestyle.

So Charlotte took action. Eventually, she discovered Small Business Coach, and the rest is history.

small business coach client success

“I reached out to my coach with Small Business Coach Associates. He showed me the 7 Stages of Business Freedom, and I was in the Burnout Stage. My coach helped me to develop a Strategic Plan and then to determine where I was spending my time and how to delegate tasks that were non-CEO level tasks and to work more in executive function activities. I had been focused on sales in the past but not on profits. Delegating lower-level work freed up time some we could work on our gross margins, and we determined that I had been underpricing my products.”

Charlotte has been an amazing client to work with. She is focused and true to her words in changing how she works and runs her business. She already did a great job of growing her sales. All that was needed was a little adjustment in managing her time and delegating tasks.

“I focused on developing employees, process improvement, improving inefficiencies, and managing customers. We are now on the path to Stage 7, the business freedom stage. As we implemented personnel development and daily time management, my entire mindset changed. I began to attend to myself first before working in the business, first with reading, exercise, and yoga. I now feel like I’m succeeding and have more peace. I hired my coach to help with infighting with my son, and I now know how to handle that. Before, I had an “elephant-sized problem,” and the elephant was sitting on me; now, I’m sitting on “the elephant.” My work hours dropped from 111 hours a week to an average of 47.5 hours a week!”

Now, she is living her dreams and on the path to business freedom. Since working with a small business coach:

Charlotte’s working hours dropped from 111 to 47.5 hours a week.

Feels that she is succeeding and has more peace.

Now on the path to Business Freedom Stage

Continued the foundation and system she built for continued growth without a constant struggle.


What is Burnout?

According to Helpguide, burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. 

Therefore, burnout can be triggered by factors such as working long hours, high workloads, lack of job satisfaction, and an inability to achieve a work-life balance. It can also be caused by an unhealthy organizational culture or work environment that is unsupportive or hinders personal growth. 

As the stress continues, you begin to lose the interest or motivation that led you to take on a certain role in the first place. You may start to feel helpless, hopeless, and disconnected from colleagues and family members. Work may feel like a chore rather than a source of satisfaction and accomplishment. Eventually, you may feel like you have nothing more to give. This can lead to irritability, frustration, and blaming others for your circumstances. Are there any secrets? How did Charlotte free from the constant struggle and typical burnout business owners’ stories?

Why is burnout a common problem for business owners?

Burnout is a common problem for business owners due to its tendency to crawl up gradually over time. The combination of long hours, stressful decisions, high expectations, and lack of appreciation can quickly lead to feelings of exhaustion and overwhelm. With so many responsibilities on their plate at any given moment, business owners often find it challenging to prioritize self-care or recuperate, leading to burnout.

Burnout is a common problem for business owners due to its tendency to crawl up gradually over time. The combination of long hours, stressful decisions, high expectations, and lack of appreciation can quickly lead to feelings of exhaustion and overwhelm. With so many responsibilities on their plate at any given moment, business owners often find it challenging to prioritize self-care or recuperate, leading to burnout.

It’s like a car running out of gas – over time, the lack of rest and recovery can cause an entrepreneur to become drained, both physically and mentally. Without refueling the tank with essential elements such as quality sleep, good nutrition, and regular exercise, it’s difficult for business owners to stay motivated and productive. Even the most successful entrepreneurs need to be mindful of their energy levels and take the necessary steps to ensure they are not running low on fuel. They must find ways to re-energize and make time for themselves to prevent burnout, as it can devastate business performance. Taking regular breaks, delegating tasks, and planning ahead are all important steps business owners can take to avoid burnout and stay on the path to success. 

Stress vs Burnout 

Put simply; stress is like a spark while burnout is like wildfire–both have the potential to cause harm, but one happens suddenly, and the other grows slowly over time.

Stress is the reaction we experience when facing a difficult situation or demand. External pressures, such as work deadlines, family issues, or financial worries, can cause it. Stress can also result from internal factors like worrying about self-image or feeling overwhelmed.

Stress is usually short-term and can be managed with healthy coping strategies. However, when stress persists over time and goes unmanaged, it can lead to burnout. Burnout occurs when we are unable to cope effectively with long-term stressors, and our physical and mental exhaustion becomes overwhelming. Symptoms of burnout include a loss of motivation, lack of energy, or feeling overwhelmed. To combat burnout, it’s important to recognize and address the underlying stressors that may be causing it.

employee burnout

Are You heading down the path of burnout?

Yes, you are if:

➡You often feel tired, overwhelmed, and stressed out. 

➡ You’re not enjoying activities that you used to find enjoyable.

➡You feel like you don’t have any control over your life. 

➡You feel like you’re working too hard without getting enough done.

➡ You’re experiencing physical ailments due to stress 

Types Of Entrepreneurial Burnout

Entrepreneurial burnout can manifest itself in different ways. Some of the most common types of entrepreneurial burnout include: 

Time burnout: This type of burnout is caused by long work hours, lack of sleep, and deprivation of leisure time to relax.

Money Burnout: This type of burnout is caused by the frustration of not having enough money to cover business expenses, such as salaries and capital investments.

Motivation Burnout: This occurs when entrepreneurs become demotivated and stop taking risks or challenging themselves to grow their businesses. 

Burnout from Perfectionism: This type of burnout is caused by feeling the need to be perfect in everything they do, which can lead to taking on too much and becoming overwhelmed with.

Burnout from Unsatisfactory Results: This type of burnout is caused by not achieving the desired results, leading to feelings of disappointment and frustration.

How may burnout affect a business if the owner is burnt out?

Burnout can significantly impact a business if the business owner is burnout. It decreases productivity, creativity, and effectiveness. Burnout can also lead to increased employee turnover as well as decreased morale in the workplace. All this adds up to reduced profitability and overall growth of the business. 

Employees and customers may be able to tell if a business owner feels overwhelmed or stressed due to signs such as reduced engagement during meetings, difficulty making decisions, and changes in attitude towards work.

When a business owner feels overwhelmed or stressed, it can seriously impact the business’s success. Employees will become disengaged and less productive, leading to decreased output and efficiency. Customers may experience poorer service due to a lack of communication and reduced responsiveness from the business owner. 

These issues can lead to decreased customer satisfaction and loyalty, resulting in decreased revenue. Additionally, the business owner may need more time to focus on long-term goals and strategies, leading to missed opportunities for growth and development. Business owners must take steps to manage their stress levels to ensure their businesses remain successful.


Can a business owner recover from burnout?

Yes, a business owner can recover from burnout. Business owners must step back and assess their priorities. It’s important to identify areas of stress or conflict and focus on ways to reduce them.

In Small Business Coach Associates, we recommended that our client take the Time Mastery System.

The Time Mastery System is a comprehensive system designed to help business owners get the most out of their time. It encourages them to plan and invest their time wisely, eliminating or delegating tasks that don’t need immediate attention so that they can focus on the CEO-level activities that require decisions and drive results. This type of time management can help business owners stay organized, prioritize their tasks and make the most of their time.

The Time Mastery System is useful in helping business owners plan and manage their time more effectively and helps them become more productive. By understanding their own time better and knowing how to use it to reach their goals, business owners can save themselves from wasting valuable hours on tasks that don’t benefit them in the long run. It also allows them to focus on the activities that will bring real success and growth to their businesses.

Steps to prevent and manage burnout

Fortunately, there are steps you can take to prevent and manage burnout. Here are some tips for avoiding or managing burnout:

Take breaks – Make sure you’re taking regular breaks from work to give your mind and body a chance to rest and recharge.

Exercise: Incorporating physical activity into your daily routine can help reduce stress and increase energy levels. 

Establish boundaries – Learn how to set healthy boundaries with your business and manage workloads more effectively.

Connect with others – Spending time connecting with friends, family, or colleagues helps to reduce feelings of isolation and frustration.

Get enough sleep – Make sure you get at least 7-8 hours of quality sleep each night to help maintain your energy levels and emotional health.

Invest in some help – Delegating tasks or hiring someone can take some of the burdens off your shoulders and give you more time to focus on yourself.

Stop owning all the hustle because it gains you no muscle

Stop owning all the hustle to gain success because it won’t build the strong foundation you need for a lasting impact. Focus instead on working smarter and more efficiently to achieve your goals more sustainably.

Make sure to take time to focus on your mental and physical health, as well as strategize for long-term success. A balanced approach will help you create a better future and reach your goals effectively and sustainably.

Working hard is fine, but don’t make it the only thing you do. Take the time to appreciate and invest in yourself, too, so that when success finally comes, you’re ready to take advantage of every opportunity that arises. With a balanced lifestyle and a commitment to putting your best foot forward, you can achieve anything you set your mind to.

Going back to Charlotte’s story.

Are there any secrets? How did Charlotte free from the constant struggle and typical burnout business owners’ stories?

small business coach client story success

Let’s dig into her biggest lesson from her Small Business Coach experience:


Strategic planning is essential for long-term business success and growth.

Strategic planning is essential for long-term business success and growth. It can help you identify opportunities, set realistic goals, and develop strategies to capitalize on those opportunities.

It’s the process of setting short and long-term goals, analyzing potential obstacles, and creating a plan to turn those goals into reality. It requires a strong vision, an understanding of the current market, and the ability to anticipate future changes. 

“My coach helped me to developed a Strategic Plan, and then to determine where I was spending my time and how to delegate tasks that were non-CEO level tasks and to work more in executive function activities.”



It’s important to delegate non-CEO level tasks to free up time for executive functions.

If you want to achieve success, it is important to delegate non-CEO level tasks. This allows you to focus on the executive functions of running a business and leads to greater productivity.

Charlotte realized what she had missed while we were working on the delegating process.

“I had been focused on sales in the past but not on profits. Delegating lower-level work freed up time to work on our gross margins, and we determined that I had been underpricing my products. I focused on developing employees, process improvement, improving inefficiencies, and managing customers. We are now on the path to Stage 7, the business freedom stage.”

By delegating tasks that are not strictly within the scope of the CEO’s responsibilities, you free up time, energy, and resources that can be devoted to achieving your business goals. As a leader, it is important to recognize when tasks can be delegated to other members of the team and trust them to do an effective job.



Self-care needs to be prioritized in order to maintain physical and mental health when running a business.

Parker J. Palmer once said, “Self-care is never a selfish act – it is simply good stewardship of the only gift I have, the gift I was put on earth to offer others.”

In the context of running a business, this statement is especially true. Self-care should be a priority for business owners in order to maintain physical and mental health. Taking time out from the daily grind of work can help you feel refreshed, energized, and ready to tackle new challenges with renewed enthusiasm and vigor.

And this was true for Charlotte’s situation, as she mentioned

“As we implemented personnel development and daily time management, my entire mindset changed. I began to attend to myself first before working in the business, first with reading, exercise, and yoga. I now feel like I’m succeeding and have more peace. I hired my coach to help with infighting with my son, and I now know how to handle that. Before, I had an “elephant-sized problem,” and the elephant was sitting on me; now, I’m sitting on “the elephant.”

There you go. If you are in a situation similar to Charlotte’s and would like to take Charlotte’s biggest lesson and hire a coach to hold your hand to success, we’re here to help.

Mentoring vs. Business Coaching: Which one is best for you?

business coaching vs mentoring

As you develop in your business, you may find yourself wondering whether it would be helpful to have a coach or mentor. Both can provide valuable guidance and support, but their focus and approach differ. Here’s a brief overview of coaching vs. mentoring to help you decide which one is right for you.

Mentors are typically more experienced than their mentees and can provide advice and guidance based on their own career journeys. Mentors can help you navigate difficult situations, make essential connections, and expand your skill set.

Coaches, on the other hand, focus on helping you reach your specific goals. They work with you to develop actionable plans and hold you accountable for reaching your targets. Coaching may be the best option for you if you’re looking for help achieving a specific goal.

Both coaches and mentors can play an important role in your career development. When choosing between the two, consider your goals and what type of support you need to reach them.

small business coach

Mentoring vs. Business Coaching: Which one is best for you?

Business Coaching vs. Mentoring

  1. Business Coaching is typically more focused on the present and future, while mentoring often looks to the past for guidance.
  2. Business Coaching is about helping people reach their goals, while mentoring is about sharing knowledge and experience.
  3. Business Coaching is often seen as more of a professional relationship, while mentoring is often more personal.

Coaching is often seen as more of a professional relationship, while mentoring is often more personal. This is because coaching typically focuses on the present and future while mentoring looks to the past for guidance. Coaches believe their clients have the answers within themselves – they need help uncovering them. Mentors, on the other hand, often share their own experiences and knowledge in order to help mentees reach their goals.

This difference can also be seen in the way coaching and mentoring relationships are viewed. Coaching is often seen as more of a professional relationship, while mentoring is often more personal.

What are the benefits of having a mentor?

There are many benefits to having a mentor. A few of these benefits are

1. You have someone to guide and advise you

A mentor can be defined as an experienced and trusted advisor. In the business world, a mentor is often more senior in their career and can offer guidance and advice to those starting out. The benefits of having a mentor are numerous, but perhaps the most important is that they can help you to avoid making costly mistakes. A mentor will have a wealth of experience and knowledge to draw upon, and they can help you to navigate the challenges of your career. They can also provide essential networking opportunities and introduce you to influential people. In short, a mentor can be an invaluable asset, and everyone should aspire to find one.

2. You have someone to help you get ahead in your career

A mentor is someone who can help guide you in your career, offering advice and support when it comes to making important decisions. Having a mentor can be incredibly beneficial, giving you access to someone who has already been successful in your field and knows the ins and outs of the industry. A mentor can help you avoid making mistakes and provide valuable networking opportunities. In addition, a mentor can help to keep you motivated and on track, ensuring that you stay focused on your goals. Ultimately, a mentor can play a pivotal role in helping you to achieve success in your career.

3. You have someone to help you learn new things

A mentor is someone who can help guide you through new and unfamiliar territory. Whether you’re just starting out in your business or you are looking to make a change, a mentor can offer advice and support. They can help introduce you to new concepts, teach you new skills, and provide support when you’re feeling challenged. A mentor can also be a sounding board for your ideas and a source of motivation when you need it. While mentors come in all shapes and sizes, finding someone with experience and wisdom you respect is the most important thing. With their help, you can learn more about your chosen field, gain valuable insights, and achieve your goals.

4. You have someone to depend on for support and encouragement

A mentor can provide support and encouragement when you need it most and can help you navigate through difficult challenges and obstacles. They can also offer helpful advice and guidance based on their experiences and knowledge. In addition, mentors can act as role models, showing you what is possible if you are willing to work hard and stay focused on your goals. If you are lucky enough to have a mentor, make sure to take advantage of all that they have to offer. It could make a big difference in your career journey.

5. You have a friend and confidante

One of the benefits of having a mentor is that you have a friend and confidante. Someone you can trust to give you honest feedback and guidance. Someone who has been there before and can help you navigate your way through challenges. If you’re feeling lost or stuck, a mentor can be the compass that points you in the right direction.

What are the benefits of having a coach?

A coach can help you achieve your goals faster and more effectively than if you were working on them alone. Coaches provide guidance, support, accountability, and expertise that can help you get the most out of your training.

Some of the benefits of having a coach include the following:


1. Improved performance and results

Most business owners would love to improve their business performance and results, but they don’t always know how to go about it. That’s where a business coach comes in. A business coach is someone who helps you take a closer look at your business and identify areas that need improvement. They will then work with you to develop strategies for making those improvements. As a result, you can expect to see better business performance and results.


2. A better understanding of your own potential and strengths

Business coaches are not only beneficial because they help you to understand your potential and strengths better but also because they can provide an objective perspective on business decisions. A business coach can help you to understand your goals and what is holding you back from achieving them. They can also help you to develop a plan of action to reach your goals. In addition, business coaches can provide accountability and support as you work to reach your goals. Having a business coach can be a powerful tool in helping you to reach your full potential as a business owner.


3. Greater motivation to train and stay focused

There are many benefits of having a business coach, but one of the most important is that they provide motivation and accountability. When you have someone to hold you accountable, it’s easier to stay focused and on track. A business coach will also push you to reach your full potential and help you overcome any obstacles that are holding you back. In addition, a business coach can offer valuable insights and advice based on their own experiences. If you’re serious about taking your business to the next level, then working with a business coach is a wise decision.


Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

4. Optimal use of time and resources

A business coach can help business owners and entrepreneurs use their time and resources more efficiently. In today’s fast-paced business world, staying ahead of the competition and making the most of every opportunity can be challenging. A business coach can provide impartial advice and guidance on how to best use your time and resources. It can be through delegation, where business owners need to delegate certain tasks so that they can focus on CEO tasks to further improve running their business.


5. Reduced chance of making mistakes

Having a business coach provides several benefits that can help to reduce the chance of committing business mistakes. First, a business coach can offer an objective perspective on business decisions. This can be especially helpful when business owners are facing difficult choices. Second, a business coach can provide guidance and support during times of change. This can help business owners to navigate through challenging transitions without making costly mistakes. Finally, a business coach can help business owners to develop and implement effective strategies for growth. By having a business coach, business owners can benefit from expert advice and support, which can ultimately help to reduce the chance of making costly mistakes.


6. Access to expert knowledge and advice

Business coaches have extensive experience in the business world and can provide valuable insights into the challenges and opportunities that business owners face. As a result, business coaches can be an invaluable resource for business owners who are looking to take their businesses to the next level. They can guide you to develop a business plan, set goals and objectives, and improve your business skills.

Similarities of Business Coaching and Mentoring

Business coaching and mentoring can be approached in many ways, but the similarities between the two outweigh the differences. Business coaching and mentoring emphasize helping the client or mentee reach their potential by providing them with support, advice, and guidance. In business coaching, the coach takes on more of a directive role, often providing specific advice and actionable steps for the client to take. In contrast, mentoring takes a more hands-off approach, with the mentor serving as more of a sounding board for the mentee. However, business coaching and mentoring focus on helping businesses grow and succeed. As such, business coaches and mentors play an important role in ensuring that businesses are able to reach their full potential.

When does a mentor become a coach?

A mentor is someone who can offer guidance and support to someone else who is looking to improve themselves. A coach, on the other hand, is someone who offers direction and guidance in order to help an individual or group achieve a specific goal. So when does a mentor become a coach?

The answer to this question depends on the situation. In some cases, a mentor may transition into a coaching role if the person they are helping expresses an interest in becoming more actively involved in their own development. The mentor can then help them set specific goals and provide support as they work towards achieving these goals. In other cases, a mentor may act as a coach if they are asked to do so by their employer or supervisor. 

Becoming a coach is a big responsibility regardless of how or when it happens. A good coach needs to be patient, articulate, and knowledgeable about the topic they are coaching on. They should also be able to foster a positive learning environment where individuals feel comfortable asking questions and making mistakes.

Three Types of Mentoring

There are three types of mentoring: traditional one-on-one, distance mentoring, and group mentoring. Traditional one-on-one mentoring is the most common type of mentoring. It involves two people meeting in person on a regular basis to discuss their lives, careers, and goals. Distance mentoring is a newer type of mentoring that involves two people communicating via phone, email, or video chat. Group mentoring is a type of mentoring that involves three or more people meeting on a regular basis to discuss their lives, careers, and goals. 

Each type of mentoring has its own advantages and disadvantages. Traditional one-on-one mentoring is the most personal type of mentoring, but it can be time-consuming and expensive. Distance mentoring is less personal than traditional one-on-one mentoring but is more convenient and often cheaper. Group mentoring is the least personal type of mentoring, but having multiple mentors can be very helpful.

Four Types of Business Coaching

There are four types of business coaching: executive, integrated, team, and virtual coaching. Each type of coaching has its benefits and drawbacks, so it’s important to choose the right type of coach for your needs.

Executive coaching is perfect for business leaders who want to improve their performance and take their careers to the next level. An executive coach will help you clarify your goals, overcome obstacles and develop a plan of action. However, executive coaching can be expensive and may not be suitable for all business leaders.

Integrated coaching is a great option for businesses that want to improve their overall performance. An integrated coach will work with you to improve your communication, leadership, and team-building skills. However, integrated coaching can be time-consuming and may not be suitable for all businesses.

Team coaching is designed to help teams work together more effectively. The coach works with the team to identify its strengths and weaknesses and helps them develop strategies for improved performance.

Virtual coaching is a type of business coaching that uses technology to deliver coaching services. Virtual coaches can deliver their services via video conferencing, phone calls, or email. This type of coach can be beneficial for business owners who want the flexibility to receive coaching services from anywhere in the world. However, However, virtual coaching can have a lack of personal interaction.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

How does mentoring/coaching help your business grow?

Mentoring and coaching are two essential tools for any business owner who wants to see their company grow. By mentoring, you can offer your employees guidance and support, helping them develop their skills and knowledge. This, in turn, can lead to improved performance and greater productivity. Coaching, on the other hand, is more focused on helping individuals to achieve specific goals. This could involve providing advice and mentorship on a one-to-one basis, or it could involve leading group workshops. Either way, coaching can help employees identify their strengths and weaknesses and set realistic goals to help them progress in their careers. In short, mentoring and coaching are two key ways in which you can help your business to grow.

coaching vs mentoring

Example of Mentoring

Steve had always been a great business owner. He was a leader, and his employees looked up to him. However, he wanted to train them to become leaders themselves, and he didn’t know how to do it. So he turned to a mentor for advice.

The mentor said. “I can give you some general tips.” He went on to share some of the best leadership practices he had learned over the years. Steve was grateful for the advice and promised to put it into practice. And so he did.

The results were impressive. His employees started taking on more responsibility and becoming more engaged in their work. They even began developing their own leadership skills! Steve was happy with the progress they were making and thanked his mentor for all of his help.

Through mentoring, Steve was able to:

  1. Save time and energy 
  2. Get expert advice and learn leadership skills.
  3. Receive support and encouragement to navigate difficult challenges.
  4. Achieve goals and expand knowledge in a shorter time frame.

Example of Business Coaching

coaching vs mentoring

As Jane contemplated her situation, she knew she needed to make a change. She was working 111 hours a week and wasn’t able to spend any time with her family. It was taking its toll on her mentally and emotionally. So she decided to get a business coach to help her manage her time more effectively and systematize her business.

At first, the changes were difficult. But after following her coach’s advice diligently, Jane began to see results. She was able to cut down on the number of hours she worked each week from 111 hours down to 47.5 hours while maintaining and even growing her business. Best of all, she was now able to spend more time with her family and enjoy life again.

Through coaching, Jane was able to:

  1. Reduce the number of hours worked each week
  2. Maintain and grow business while spending more time with family 
  3. Systemize business for long-term success
  4. Decrease stress and increase productivity

Business Coaching vs. Mentoring: Which one is best for you?

When it comes to personal and professional development, coaching vs mentoring is two popular approaches. But what’s the difference between the two? And more importantly, which one is right for you?

Mentoring typically involves a more experienced individual passing down wisdom and advice to someone who is less experienced. The mentee looks up to the mentor as a role model and seeks guidance on how to navigate their chosen field. Coaching, on the other hand, is more focused on helping the client reach specific goals. The coach acts as a sounding board and provides support and accountability, but ultimately it’s up to the client to figure out the best way to reach their objectives.

So. coaching vs mentoring, which one should you choose? Mentoring may be a good option if you’re feeling lost and uncertain of your next steps. But coaching could be a better fit if you’re clear on what you want to achieve and just need some help getting there. Ultimately, the best way to decide is to experiment with both approaches and see what works best for you.


When it comes to coaching and mentoring, there is no one-size-fits-all answer. The best approach depends on your specific needs and goals. This article explores the differences between coaching and mentoring and helps you decide which is best for you.

Coaching and mentoring are both forms of developmental support. They can both be helpful in achieving your goals, but there are some key differences. coaching is typically more task-oriented, while mentoring is more relationship-oriented. Coaching focuses on the present and future while mentoring often looks to the past for guidance. Mentors may also provide coaching, but their primary focus is developing long-term relationships.

So, which one is right for you? Coaching may be the best option if you’re looking for help with a specific goal or task. Mentoring may be the way to go if you’re seeking guidance and wisdom from someone with more experience. Ultimately, the decision comes down to what you’re hoping to achieve.

Executive Coaching: Certification, Career and Job Opportunities

what is business coaching

Executive Coaching: Certification, Career and Job Opportunities

Executive Coaching is a rapidly growing field that offers exciting opportunities for helping professionals to expand their influence beyond just individual clients. It can also be a great way to make a living.

Coaches help executives overcome personal and professional barriers so they can reach their full potential in both life and business. Coaches work with executives at all levels of organizations, from CEOs to managers who are trying to get promoted or increase their influence within their current position.

Coaches must be able to work with people across functions, helping them communicate more effectively across departments. This person must also have great time management skills because coaching sessions often come right before other meetings or flights that are scheduled back-to-back. They need strong interpersonal communications skills because they will deal with many different types of personalities throughout any given week, including senior leaders, subordinates, peer-level employees.

The Importance of Executive Coaching

Executive coaching is a process that helps leaders through difficult transitions, such as a merger or acquisition, downsizing, restructuring, career change and leadership transition. Coaches work with executives during times of high stress from these types of events to help them make better decisions and deal more efficiently with people affected by the change. Executive coaches typically work with a person for six to 12 months. 

How to Become an Executive Coach

There are many paths to becoming an executive coach. Coaches may come from a variety of professional backgrounds, such as human resources, training and development, management, psychology, or counseling. 

The average salary for executive coaches in the United States is $100,000 per year, according to Payscale. Executive coaches with more than 10 years of experience earn an average annual salary of $127,000. Jobs for executive coaches are expected to grow by 18 percent through 2024.

Certification for Executive Coaching

The best way to become an executive coach is to obtain certification. Coaching certification also allows professionals to increase their salary and marketability. Coaches can obtain certification through the International Coaching Federation (ICF) and by working with an ICF-certified coach.

Coaching certifications were barely heard of a few years ago; now they’re fast become a staple among those wishing to enter the growing coaching industry and expand their knowledge and reach beyond just individual clients.

Job Description and Qualifications

An executive coach is a professional who helps individuals and organizations improve their performance. Coaches work with clients to identify and achieve goals, deliver feedback, provide support and accountability, and help clients develop new skills.

Future coaches should have an interest in personality, organizational systems, relationships, and human behavior. This job is ideal for those with a combination of interpersonal skills and business acumen. Those educated as psychologists are best suited for this job, but there are many training and certification options for people with different backgrounds.

Best Executive Coaching Programs and Certifications

 Coaching certification training programs vary greatly in length and intensity, but most programs require about 100 hours of coursework. The Coaching Association of Canada (CAC) offers the only nationally recognized coaching certification in Canada..

Certified Coaches International is another well-respected credentialing organization for coaches.

Coaches who wish to enhance their career prospects can also complete a master’s degree program in an executive coaching or organizational psychology. Harvard University offers an online master’s degree program through its School of Education.

Conclusion on Executive Coaching

Executive coaching is a rewarding and growing profession. Coaches can make a great living by helping individuals and organizations achieve their goals. The best coaches are those with an interest in personality, organizational systems, relationships, and human behavior. They should also have strong interpersonal skills and business acumen. With the right training and credentials, executive coaches can enjoy a successful career in this exciting field.

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Author’s Bio:

Thomas Glare started his career as a game tester and became a team manager. After that, he moved on to project management and held various positions. For the past three years, Thomas has led teams working on art assets for the mobile games, with hundreds of employees in five different countries at the peak of production. small business coach

All You Need to Know About Leadership Coaching

leadership coaching

What is Leadership Coaching

Leadership coaching is a communication style that focuses on helping leaders to develop their personal and professional skills and abilities. It provides people with the knowledge, tools, and techniques they need to create a powerful vision for themselves and their organization, make decisions that will help them achieve this vision, motivate others, maximize their potential, and improve relations with co-workers and clients/customers.

This is based on the premise that if leaders have enough knowledge, skill and confidence, they will always make good decisions for their organization. It aims to provide them with the tools necessary to achieve this.

Leadership coaching can help manage one’s emotions and time and eliminate fears that interfere with decision-making abilities and effective performance at work.

The goal of leadership coaching is not to transform a leader into an expert or give them all the answers, but rather to equip them with skills such as self-knowledge, self-development, leadership technique etc., so that they may become more successful personally and professionally. The facilitator helps the client by providing them with the necessary information and tools that will help them make better decisions.

Leadership coaching can be done in an individual setting or a group situation, depending on the number of people who require guidance. One-on-one leadership coaching styles are generally best for beginners, while advanced learners may prefer group workshops to share their experiences with others. The facilitator should have enough knowledge about each participant to advise them better accordingly.

Participants should understand that this form of counseling requires time and commitment from all parties involved. It is meant to bring lasting results rather than short term fixes or quick solutions. However, suppose participants feel that they are not benefiting from it even after consistent effort. In that case, it may be advisable for them to move on to other leadership coaching styles or counseling.

 The roles of leadership coaching

Leadership coaching is meant to help individuals develop and improve their professional skills, thereby allowing them to fulfill their potential as leaders. This, in turn, contributes to organizational success, stability and growth.

Coaches are well placed to support the leadership of an organization since they do not have vested interests (they do not report directly to the top management) or other conflicting duties that may interfere with their advice. This means that coaches can be more objective when it comes to making decisions on what is best for the company rather than just parroting instructions from superiors.

leadership characteristics

Leadership coaching process

The process of training through this method involves identifying those areas most important for ensuring a positive impact on the organization’s performance then trying out new ways of performing. The facilitator will ask questions, give feedback and suggestions for improvement, challenge the participants’ beliefs and assumptions, and help them work through their emotional responses when they face a difficult situation or make mistakes.

Using different leadership coaching styles, coaches focus on helping leaders explore various facets of business practices, including developing and testing alternative approaches to meet performance requirements. In this way, coaching helps people discover creative solutions for dealing with problems that arise in their professional lives.

When selecting potential coaches, one must look for those who understand what leadership really means and how it can be demonstrated within an organization. It is also necessary to ensure that such individuals have had relevant experience in dealing with other leaders to advise the client/s better.

It is advisable that the person who assumes this role (coach) should have good interpersonal skills, have different leadership coaching styles, be able to communicate effectively and possess adequate knowledge of leadership principles. If they are also trained in behavioral analysis/psychology, then it will help them better relate to their participants and provide more constructive feedback.

Benefits of Leadership coaching

Different leadership coaching styles offers great methods for people who want to gain self-awareness and improve their interpersonal skills. It enables an individual to develop the confidence needed for leading others towards achieving organizational goals while at the same time focusing on personal issues that may hinder performance or cause conflicts within the team. It also allows leaders in training to get their feet wet by making mistakes before they are faced with major challenges and have to deal with real-life situations.

leadership coaching

The process of leadership coaching involves:

1) identifying those elements most important in ensuring positive outcomes

2) developing new ways of performing

3) challenging existing beliefs and assumptions

4) providing assistance through feedback, suggestions, advice etc., when necessary 5) helping participants work through emotional responses

6.) discovering creative solutions for dealing with problems and

7) providing support in discovering how to balance the various demands that come with leadership responsibilities.

Let’s go into the details one after the other.

 1) Identifying those elements most important in ensuring positive outcomes:

It is important that the leader in training first and foremost identifies what needs to be done so that success can be achieved. This means having a clear picture of what performance might look like, identifying those essential skills that should characterize effective leadership, and taking note of key success factors for the organization. The most significant question an aspiring leader must ask themselves before beginning their journey towards acquiring new skills and traits is: “What are my strengths?” then, “How can I capitalize on them?”. It will also help if they identify their weaknesses or areas in need of improvement; this way, not only do they have a reference point but also targets to work towards achieving.

2) Developing new ways of performing:

Having a clear understanding of the skills and behaviors needed to succeed in your field is an essential step towards helping you develop new techniques. As an aspiring leader, you need not reinvent the wheel to improve; instead, begin by observing people who are already successful leaders in their chosen careers. To do this effectively, reflect on what it was that contributed most to their success. Then try incorporating these leadership skills into your personality so that you learn how they can be applied in real-life situations. This will help you become a more effective leader who can provide guidance to co-workers quickly and efficiently because they are confident that executing tasks using these methods will have positive outcomes for all involved.

 3) Challenging existing beliefs and assumptions:

Aspiring leaders must feel comfortable admitting their weaknesses and understanding that identifying them is not the same as being weak. They should also take the time to understand what it takes to become a better leader to motivate themselves to achieve more. It is important that they are willing and able to do this since taking on the role of leadership requires one to acknowledge their flaws, learn from past mistakes while coming up with new ways of doing things so that results can be achieved faster and better than before.

4) Providing assistance through feedback, suggestions, advice etc.:

This step may need some background information about coaching, so here goes: leadership coaching involves giving useful instruction or criticism concerning a person’s performance or conduct. The process involves helping others to achieve their maximum competence in specific areas. In business, leadership coaching is becoming increasingly common since it helps individuals create a successful career by identifying and working on the skills, they need for them to achieve success with less stress and more enjoyment. Leadership coaching can be done through face-to-face meetings or via phone calls; it may also be part of an organized program such as those provided by management consultants or career counselors.

5) Helping participants work through emotional responses:

Approach leadership coaching from an empathic perspective and encourage the aspiring leader to do the same when dealing with other people’s emotions. One must be aware that everyone has feelings, and sometimes they have strong emotions about certain things that impact their performance, but not everybody is willing to share these feelings with other people. It is the responsibility of aspiring leaders to encourage them to feel free enough to openly discuss their emotional states so that issues can be resolved and prevent conflicts from arising between co-workers.

future leaders

 6.) Discovering creative solutions for dealing with problems:

It is the responsibility of aspiring leaders to understand that not every problem can be resolved by a straightforward solution; there are different leadership coaching styles and sometimes, creative approaches are necessary. To help people solve problems, they must be willing and able to come up with innovative ideas that will work for everyone involved. By encouraging and supporting people in this way, aspiring leaders create an environment where solutions can be found quickly because there is no time wasted on trying to find a single solution. Instead, participants will feel motivated to come up with multiple ideas to choose from different options, which seem most effective for solving the problem at hand.

7) Providing support in discovering how to balance the various demands that come with leadership responsibilities:

Without a doubt, the role of a leader comes with many responsibilities, including those that deal with subordinates. It is important for aspiring leaders to understand that they must be able to juggle multiple roles at once without compromising on the quality of their work or limiting their contribution in any way. Leaders should help others identify strategies that make it possible for them to fit all these demands into their daily routines while achieving better results than before.

Leadership coaching enables leaders to:

1.) Learn about their own strengths, weaknesses and preferred styles of performing

2.) Identify those areas which they may want to work on

3.) Practice new ways of getting things done

4.) Discover different approaches or strategies for handling organizational problems

5.) Improve decision-making skills

6.) Develop listening, negotiation and team development skills

7.) Become more objective when it comes to making decisions

8 ) Build strong interpersonal relationships

9 ) Focus on leading others rather than focusing on self

10) Help them find solutions for challenges arising in their professional lives

11) Handle pressure more effectively

12) Enhance one’s level of creativity

13) Open up avenues for continuous learning and

14.) Build a more positive self-image.

  Leadership coaching is also useful in helping individuals to:

1.) Gain insight into communication patterns

2.) Analyze how they interact with others

3.) Identify areas of strengths and weaknesses

4.) Develop skills needed for building strong working relationships

5.) Improve decision-making process

6.) Work through any conflicts that may arise between members of the team

7.) Increase awareness about one’s preferred style of leading

8.) Enhance performance by managing stress effectively

9.) Become more effective listeners

10) Learn strategies for problem-solving,

11.) Communicate complex issues effectively

12) Persevere with challenging tasks without getting overwhelmed or frustrated when faced with problems or obstacles, and

13) Lead others towards achieving desired goals while at the same time being able to cope with any stressful situations that may arise.

Leadership coaching is ideal for business owners who want to improve their leadership skills and learn how they can use them to manage, motivate and inspire others within the organization. It also ensures that effective leaders are in place so that a company’s plans for growth can be achieved. And as more people are motivated at work, productivity levels will increase, which leads to better bottom-line results.

The process of leadership coaching will also help individuals gain self-awareness, develop interpersonal skills and become more creative, thus enabling them to respond effectively when faced with challenges or obstacles along the way such as downsizing, poor sales figures etc.

The effectiveness of the leadership coaching process depends on:

1.) The skills and techniques used by the coach who is also expected to maintain a professional relationship with their clients.

2.) Whether or not there are good rapport, open communication channels and trust between the coach and coachee.

3.) The maturity level of the individual and

4) The degree to which he is willing to make positive changes for him to achieve success.

Leadership coaching can bring about positive changes in the life of an individual. Great leadership coaching styles can empower leaders to find solutions to challenging problems and develop new leadership skills, thus enabling them to become more effective at work and achieve their desired goals.

Leadership coaching for small business owners

Using the coaching process, small business owners can feel more confident about their abilities to lead and motivate others. Using different leadership coaching styles, they can also negotiate difficult tasks effectively and successfully persevere with challenges that they encounter along the way. This gives them greater control over stress levels by helping them achieve balance in life.

small business coach

 How small business owners benefit from leadership coaching

1.) Improved self-image: Leadership coaching helps build a stronger sense of inner confidence among leaders. It ensures effective communication between employees, which in turn contributes towards strengthening group ties, thus concentrating on what is good for the company’s growth rather than internal conflicts and competition at work.

2.) Better decision-making ability: As a result of leadership coaching, small business owners make better decisions using facts and general knowledge rather than relying on personal feelings.

3.) Improved leadership coaching style: A leadership coaching session that helps small business owners to become assertive, more self-confident and competent leaders. They are also able to develop stronger interpersonal skills, which means they learn how to communicate effectively with others, thus enhancing the relationship between them and their overall level of productivity.

4.) Motivate employees: Through effective communication, individuals will find it easier to motivate and inspire their staff members at work. He can delegate responsibilities so that tasks can be performed without delays.

5.) Increased motivation levels: By developing a trusting relationship with employees, a leader motivates them by encouraging and supporting their efforts towards achieving common goals that align with the requirements of the business.

6.) Employee retention: Leaders who are open to receiving feedback from their staff learn how to improve their performance levels as well as develop new skills that result in increased productivity and an overall sense of solidarity among workers, which guarantees a harmonious work environment that encourages growth, success and creativity within each individual while working towards achieving organizational goals.

7.) Employment opportunities: Small business owners find it easier to attract potential employees because they earn a good reputation for being fair leaders with high standards who set the tone for everyone’s professional objectives.

a boss vs a leader

What are the leadership coaching styles?

There are a number of different leadership coaching styles that can be used depending on your needs. While leadership coaching styles may vary, there are some common objectives that can be identified:

1.) Collaborative: This involves the coach working with you to find solutions and enhance your performance at work and in other areas, for example, raising children, etc. It is one of the best leadership coaching styles.

2.) Action-based: The focus here is on taking meaningful action when you feel stuck or unprepared.

3.) Gestalt: This is one of the leadership coaching styles that is effective when you feel overwhelmed by your emotions. It focuses on exploring your feelings and the origin of what caused them so that you can develop new perspectives while letting go of old ones which are no longer beneficial to you.

4.) Experiential: This is on the leadership coaching styles that encourages experimentation, taking risks and challenging yourself to go beyond your comfort zone.

5.) Co-active: This methodology uses various communication styles that enable you to elicit responses from the other person. It also encourages group discussions in order to meet your goals.

6.) Thematic Spiral: In this leadership coaching styles, you will be guided through a process that allows you to explore many different themes at once so that you can get to the heart of an issue more quickly while helping you to find solutions.

7.) Learning Styles: This involves exploring how effective leaders learn new skills and strategies. You are encouraged to take responsibility for your own learning and determine what kind of leadership behavior is most likely to help employees succeed towards achieving organizational goals.

What makes a good leadership coach?

A good leadership coach is someone who:

  1. a) has experience in dealing with problems and resolving difficulties that people face on the job or in their personal lives;
  2. b) knows how to get things done through others (for example, explaining what needs to be accomplished and then getting the individual committed to achieving it);
  3. c) knows something about how people think and work (for example, knowing whether an employee is more creative and spontaneous or more systematic and detail-oriented).

The levels of leadership coaching

According to Haydn Shaw, author of ‘The Seven Levels of Leadership, seven levels of leadership must be mastered before one can be successful and effective as a leader.

Level one: This level involves working with employees to develop new skills and introduce them to the business mission, vision, and values they will use to make decisions at work.

Level two: Once an employee acquires their new skills, it is now time to identify their unique strengths and areas that require improvement; this provides opportunities for each individual to set personal goals that align with the requirements of the organization’s values while encouraging staff members who are excelling in their roles.

Level three: Managers with strong communication skills can inspire confidence among team members by creating an environment where learning can take place and sharing new ideas about how people approach problems together, whether independently or as a group.

Level four: This level of leadership involves building trust in the workplace by encouraging team members to take part in both planning and implementing goals that are important for the organization while also giving them the opportunity to make suggestions for improving their roles within the company’s mission, vision and values.

Level five: Managers at this stage work with team members who have been promoted because they possess strong leadership skills that can be used to help others attain success through cooperation, involvement and support, along with encouraging those employees who are excelling in their roles but may still need more direction from leadership coaches to achieve optimal personal results.

Level six: This is where leaders begin coaching team members who are new to their positions because they have both exceeded or underperformed expectations through either their own efforts or support from leadership coaches. This is where strategies and leadership coaching styles are used for providing clear and detailed instructions along with recommendations for how team members should best go about achieving the desired results.

Level seven: In order to be successful as a leader, you must possess strong coaching skills that will enable you to provide guidance in the areas of personal motivation, career planning and job search techniques. Learning different leadership coaching styles will help.


The workplace environment is always changing, and as we enter the 21st century, organizations must be able to attract and retain qualified individuals who can effectively adapt to both their current roles along with future opportunities.

In business, leadership coaches help employees to develop their strengths while identifying areas where they will require additional assistance to be more successful using different leadership coaching styles. This coaching process provides each team member with an opportunity for personal growth and development in addition to improving morale among staff members by increasing motivation while maintaining high levels of performance, which will ultimately lead to achieving organizational goals consistently. Read this great article on leadership characteristics.small business coach