How To Engage Your Target Customers Through Content Marketing


82% of marketers use content marketing tactics to reach their target customers. If you are a business owner or an entrepreneur, you are already familiar with the many benefits of this strategy. Companies unload millions of articles yearly, all looking to capture their audience’s attention and win them over. Truthfully, nothing is quite as effective for increasing engagement and sustaining interest in your product or service. Content marketing is a crucial aspect, if you want your business to succeed.

Yet, despite the high number of shared posts, most web pages will never see the desired visibility and attention. The only way to beat this cycle is through targeted content marketing. But getting the hang of this tactic can be tricky even for experienced marketers. This article will explore the best techniques you can apply now to engage your target customers and drive sustainable business growth.  

Why Customer Content Marketing Is Important for Your Business 

There are many good reasons why customer content marketing is integral to the success of businesses. More than anything else, most companies invest in building a robust and profitable relationship, preferably a lifetime one, with their customers. Like all good bonds, you must first understand their needs. Customer content marketing offers businesses the most sustainable and cost-effective means to nurture lasting brand-customer relationships. How does this work?


When you create content that aligns with what your customers or target audience wants, you provide value while establishing your brand as a credible authority in your niche. This could be as simple as answering questions about products and services or giving tips to help your clients get the most out of their experience. You are simply building trust. The more helpful content you provide, the more likely others will want to link to your web pages.

The search algorithm, in turn, will interpret these backlinks as a sign that you are trustworthy and reward you with higher search rankings. This increased visibility is precisely why many buy backlinks or build their own blog network. With customer content marketing, you can create naturally organic inbound links that give you better brand exposure, increased lead generation, and improved conversions. 

Target Audience and Content: How to Create the Right Marketing Strategy 

There are many benefits to learning how to market to your target audience, and content is a big part of it. Whether your goal is to boost your search engine optimization rankings or use PPC, the objective is the same – increase sales. Here are some key tips to help you achieve these targets. 

#1 Take Time to Get to Know Your Audience 

A major ingredient for successful targeted content marketing is being able to locate and understand your target audience. This saves you from wasting time and money trying too many things that fail to hit the mark. First, you want to do keyword research to get insights into what your audience is searching for. Pair that with several tactics like creating reader personas, doing surveys and polls, utilizing social media, or checking which of your previous content got the most response.  

The idea is to spread your net and get as much data as possible to help your market analysis. Of course, this means going where your customers are and taking the time to cultivate that interest in them. But this is one of the best investments you can make, enabling you to adjust or create a content strategy that resonates with your audience. 

#2 Build a Stockpile of Relevant Quality Content Ahead of Time 

Okay, so you know your audience like the back of your hand. Now what? It’s time to start using that knowledge to provide the necessary solutions. This is where you put your targeted content marketing plans into action. Begin by creating a collection of content pieces that they will love. You don’t want to upload one before waiting to make the next. Having at least a few months’ worth in advance is generally a great idea.  

But hey, it’s always essential to keep it relevant. Make it about them, not your products. Focus on pointing out or highlighting the benefit they can expect to get from your product or service. You can subtly insert a tinge of urgency to trigger responses. Try different content types, like videos, blogs, infographics, etc, to keep things interesting. Make them interactive and ask for engagement. Don’t forget to add a concise, clear call to action to prompt the right move.  

#3 Network and Expand Your Circle 

The appealing thing about targeted content marketing is that it drives results and returns on investment in ways that traditional marketing simply can’t. And the benefits only compound as time goes by! But you also have to get it right to enjoy these benefits. You should try to build connections with other leaders in your niche. This networking can go a long way to boost your visibility and credibility. You want to ensure that you distribute your content on the right platforms and have the right network to expand your audience reach. 

#4 Invest in Building Trust to Gain Brand Loyalty


With the right content, you can build customers’ trust in your brand, which makes it easy to lead them through the sales funnel. But it goes beyond that. Brands that earn this confidence also notice many other benefits thanks to brand loyalty. Reports show that 67% of customers only buy again from brands they trust.  

Since retaining a customer is cheaper than attracting new ones, it’s only wise to invest in providing that experience that makes them return for more. Be as authentic and relatable as possible in your content. The more you seem like a genuinely trustworthy business, the easier for your audience to become your brand advocates.

#5 Competitor Analysis 

Competitor analysis is a tried and true principle of successful targeted content marketing. You need to know what your competitors are doing so you can beat them at their own game, giving you an edge over them. You can use any SEO software of your choice to monitor them. Check their performance and then find ways to do better than them. You should incorporate these insights into your strategies to build a stronger brand that can outrank the competition. 

Best Advertising Tips to Reach Target Consumers

Many businesses need help to reach a target market. But this doesn’t have to be you. Here are a few tips to make it simpler for you: 

  • Collaborate with influencers.  
  • Be social media savvy. 
  • Invest in link building, as this will help you gather more content links and create high-quality articles for guest blogging posts that will boost your search rankings. 
  • Interact directly with your customers as much as possible. 
  • Jump on relevant trends or start new ones. 
  • Create more online videos to boost your brand content if you haven’t already started doing so. 
  • Don’t be afraid to try new things. 


Getting targeted content marketing right takes a lot of research, practice, and patience. Yet it is the holy grail that can help you achieve sustainable growth, maximize engagement, and boost your incoming cash flow while increasing your overall company value. Use the tips from this blog to get it right and guarantee better results. 

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Starting an Investment Broker Firm: Strategies for Success

Diving into the world of investment brokerage is no small feat. It is an ambitious and exciting journey, paved with potential rewards and challenges. But with careful planning, sound strategies, and relentless determination, you can turn your vision of launching a successful investment broker firm into your reality. Keep reading as we delve into key strategies that will set you up to establish your firm successfully while navigating the complex, evolving financial landscape with confidence.

Crafting Your Business Plan

Every great journey begins with a single step. In the world of investment broker firms, that step is the creation of a clear, well-researched business plan. Your blueprint for success – it outlines your firm’s objectives, potential clients, and strategies to attract them. Plus, the business plan will serve as a beacon in your decision-making process, lighting up the path towards success in the challenging financial market landscape.

Harnessing the Power of Expertise for Your Investment Broker Firm

An investment broker firm’s value is largely dictated by the skills and expertise of its people. Putting together a team of professionals equipped with a deep understanding of the financial market dynamics, customer service, and risk management will make your firm a magnet for clients. Your team’s proficiency will play a pivotal role in establishing credibility and trust, which are key to winning client confidence.

The Role of Regulatory Compliance

Just one misstep in terms of regulatory compliance could spell disaster for your investment broker firm. In the financial industry, ensuring compliance with all relevant laws and regulations is non-negotiable. It’s not just about maintaining your firm’s legality – it’s also about safeguarding your reputation and building client trust. Stay up to date with evolving regulations, and instill a culture of compliance within your team.

Embrace Technology for Your Investment Broker Firm

In an increasingly digital age, leveraging technology can supercharge your firm’s operations and provide a competitive edge. From option selling to trading in stocks, there are several cutting-edge fintech tool and automation tools that you can use to streamline processes, boost efficiency, and deliver a seamless client experience. From automating mundane tasks to enabling real-time data analysis, tech can empower you to make smarter, faster decisions.


Cultivating a Unique Value Proposition

In the crowded world of investment brokerage, standing out is key. To differentiate your firm from the rest, it’s essential to develop a unique value proposition (UVP) that resonates with your target audience. Perhaps your firm specializes in trading in stocks that are sustainable, or you offer exceptional personalized services for option selling. Whatever your UVP, it should be clearly and effectively communicated to draw clients in.

Resilience and Adaptability for Your Investment Broker Firm

The financial landscape is constantly changing. To not only survive, but thrive, your firm should be adaptable, capable of pivoting as market conditions evolve. Resilience is the secret ingredient that will help you navigate through market fluctuations and unexpected challenges, making sure that your firm remains robust and profitable.

Starting an investment broker firm can be a daunting venture. By taking the above steps, you can navigate the path towards success in the unpredictable world of finance.

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Unlocking Success: Five Powerful Membership Management Tips

Managing members has become an integral aspect of success in the modern business landscape, regardless of whether you run a small business or a large organization. By implementing the right strategies and practical tips, you can establish a strong foundation for member satisfaction and engagement. In this comprehensive article, we will share five top tips that will empower you to maximize the potential of your membership base. From fostering meaningful connections to enhancing communication and delivering exceptional value, these tips will guide you toward achieving optimal membership management.

1. Utilize Technology to Streamline Your Processes 

One of the most effective methods for managing a membership base is utilizing technology to streamline processes. By using software such as customer relationship management (CRM) systems and member databases, businesses can automate many tasks related to membership management, such as tracking activity, sending emails, and collecting payments. This will save time and money while making it easier for staff to manage their members efficiently. In addition to CRM systems and member databases, businesses can leverage membership management platforms offering comprehensive features designed to streamline membership processes. These platforms often include member portals, where members can access and update their information, view exclusive content, register for events, and communicate with other members. By embracing technology and utilizing these advanced tools, businesses can create a seamless and user-friendly experience for their members, fostering engagement and satisfaction while optimizing internal operations.


2. Provide Quality Customer Service 

Another important tip when it comes to effective membership management is providing quality customer service at all times. Members should feel valued and appreciated; therefore, they must receive personalized attention when needed and promptly address their issues. This could include responding quickly to inquiries or providing helpful resources on how best to use the organization’s or business’s services.

3. Leverage Automation Tools 

Automation tools such as chatbots can be very useful in helping manage many members efficiently without having to respond to every inquiry or request from each member manually. Chatbots can provide automated responses based on predefined rules set by staff so that no one person has to handle all questions or requests manually. This would be time-consuming and inefficient in larger organizations with hundreds or thousands of members spread across multiple countries/regions worldwide. Additionally, automation tools can be used for marketing purposes such as sending out promotional emails or creating targeted campaigns based on user data collected from different sources like social media platforms or emails, thus enabling more efficient lead generation efforts with the minimal manual effort required from staff.

4. Offer Incentives & Rewards Programs 

Offering incentives and rewards programs is another excellent way to keep members engaged while helping increase their loyalty levels over time. For instance, discounts on certain products/services, exclusive access to content, free shipping, etc., are all great ways businesses can reward loyal customers who have been long-term subscribers. Not only does this help increase customer satisfaction, but it also helps create an incentive for customers considering leaving due to the lack of value provided by the company’s offerings.

5. Monitor Member Activity & Engagement Levels 

The last tip for successful member management involves regularly monitoring member activity levels. This includes tracking metrics such as page views, clicks, and signups to understand their engagement with your products or services. Monitoring these metrics provides valuable insights into how well users perceive your offerings. It allows you to identify and address negative trends and capitalize on positive ones. By taking corrective action when necessary and leveraging positive trends, you can ultimately improve the overall performance of your members over time.

Conclusion on Membership Management

In conclusion, regardless of size, membership management is a vital aspect of business success. To achieve desired results, it is crucial to implement effective strategies and follow the five top tips discussed above. By embracing technology, providing quality customer service, leveraging automation tools, offering incentives and rewards programs, and monitoring member activity and engagement levels, businesses can maximize the potential associated with managing their subscriber base. These practices foster member satisfaction and contribute to long-term growth and success. Remember, consistent implementation of these strategies and continuous adaptation to evolving member needs will ensure a thriving and engaged community for years to come.

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Unlocking Your Potential With an eCommerce Business Coach

In the fast-paced world of e-commerce, staying ahead of the competition and maximizing your business potential can be daunting. With constantly evolving technologies, shifting consumer behaviors, and fierce market competition, it’s essential to have a solid strategy and expert guidance to navigate the ever-changing landscape. This is where an ecommerce business coach can make a significant difference. In this article, we will explore the role of an e-commerce coach, their value to your business, and how to find the right coach to unlock your business potential.

What is an eCommerce Coach?

An e-commerce coach is a professional who provides guidance, support, and expertise to business owners in the e-commerce industry. These coaches have extensive knowledge and experience in running an online business, such as marketing, sales, operations, customer experience, and more. They work closely with business owners to identify their goals, challenges, and opportunities and then develop customized strategies to help them achieve sustainable growth and success.

The Importance of a Business Coach


The value of an e-commerce business coach cannot be overstated. They bring a fresh perspective and deep industry insights to help you identify blind spots, capitalize on untapped opportunities, and overcome challenges. A coach acts as a sounding board, providing valuable feedback and guidance based on their experience working with other businesses in the industry.

They help you set clear goals, develop actionable plans, and hold you accountable for your progress. A business coach can also give you access to a network of industry experts and resources, further expanding your business potential.

Does Hiring an eCommerce Business Coach Provide a Return on Investment?

Hiring a business coach ultimately depends on your business goals, current challenges, and available resources. While an investment is involved in hiring a coach, the potential return on investment can be substantial.

A business coach can help you save time, avoid costly mistakes, and accelerate business growth. They provide valuable expertise and guidance that can lead to increased revenue, improved profitability, and a more decisive competitive advantage. A business coach can help you achieve long-term success and sustainability by unlocking your business’s full potential.

How Much Does a Business Coach Cost?

The cost of hiring a business coach can vary depending on several factors, including the coach’s experience, expertise, reputation, and the level of support required. Different coaches may have other pricing structures and offerings. It’s essential to clearly understand the cost implications before committing to a coaching relationship.

Some business coaches charge an hourly rate for their services. The hourly rate can vary widely depending on the coach’s experience and the market they serve. Rates can range from $100 to $500 per hour or more. Coaches with extensive experience or specialized expertise may charge higher rates due to their in-demand skill set.

In addition to hourly rates, some coaches offer package deals or ongoing monthly support. These packages typically include a set number of coaching sessions or a specific duration of support. The cost of package deals can range from a few thousand dollars to tens of thousands of dollars, depending on the coach and the level of engagement.

It’s important to consider the potential return on investment (ROI) when evaluating the cost of hiring a business coach. A skilled and experienced coach can help you save time, avoid costly mistakes, and accelerate your business growth. A coach can generate significant financial benefits that outweigh the initial investment by unlocking your business’s potential.

In addition to hiring a business coach, there may be other expenses to consider.


For example, if you’re looking to develop a mobile application for your e-commerce business, you’ll need to account for the cost of mobile application development. This cost can vary depending on factors such as the complexity of the app, desired features, platform compatibility, and the development team’s location. Mobile app development costs can range from a few thousand dollars for a simple app to hundreds of thousands for a complex, feature-rich application.

When budgeting for a business coach and mobile application development, it’s essential to consider the potential ROI and the long-term benefits these investments can bring your e-commerce business. Assess your budget, goals, and the potential impact on your business growth to make an informed decision regarding the investment in a business coach and mobile app development.

Remember, hiring a business coach and investing in mobile application development are strategic decisions aimed at unlocking your business’s potential and positioning it for long-term success in the competitive e-commerce industry.

Finding an Expert eCommerce Business Coach

When searching for a good ecommerce business coach, it’s essential to take a thorough approach to ensure you find the right fit for your specific needs and goals. 

Here are some additional steps to consider in your search:

  1. Define your business goals and challenges: Before embarking on the search for a business coach, take the time to clearly define your business goals and the specific challenges you’re facing. A clear understanding of what you want to achieve and where you need assistance will help you identify a coach who can address those areas.
  2. Seek recommendations from trusted sources: Reach out to other business owners, industry professionals, or colleagues who have previously worked with business coaches. They can provide valuable insights and recommendations based on their firsthand experiences. Personal recommendations can be a reliable way to find a reputable and effective coach.
  3. Research potential coaches’ backgrounds, credentials, and testimonials: Once you have a list of potential coaches, conduct thorough research on each of them. Explore their backgrounds, professional experience, and credentials. Look for coaches with a track record of success in the e-commerce industry and relevant expertise that aligns with your needs. Remember to read client testimonials or case studies to understand their coaching style and the results they have achieved with other businesses. Another essential characteristic of a professional business coach will be monitoring and even anticipating and introducing modern technologies into projects, such as AI.
  4. Schedule initial consultations to assess compatibility and approach: Most business coaches offer initial consultations or discovery calls to discuss your goals, challenges, and coaching approach. Take advantage of these opportunities to assess compatibility and determine if the coaching style resonates with you. During these consultations, ask relevant questions about their methodologies, previous client successes, and how they tailor their coaching to individual businesses.
  5. Clarify pricing structure and services offered: It’s essential to clearly understand the coach’s pricing structure and the services they provide. Some coaches charge hourly, while others offer packages or ongoing monthly support. Discuss your budget and ensure that their services align with your financial capabilities. Clarify what level of support you can expect and if there are any additional costs or resources involved.
  6. Make an informed decision based on your needs and budget: After completing the above steps, carefully evaluate your gathered information. Consider the coach’s experience, expertise, compatibility, and pricing to your specific needs and budget. Trust your instincts and select a coach who you believe will provide the most value and support for your e-commerce business.

Where to Find a Good eCommerce Business Coach?


Finding a good e-commerce business coach can be done through various channels. Start by asking for recommendations from other business owners or industry professionals who have previously worked with coaches. Online directories and platforms specializing in business coaching can also be a valuable resource.

Several professional coaching organizations maintain directories of certified and accredited coaches. Examples of such organizations include the International Coach Federation (ICF) and the Worldwide Association of Business Coaches (WABC). These directories allow you to search for coaches based on criteria such as location, specialization, and credentials, making finding coaches who meet your specific requirements easier.


Unlocking your business potential in the ecommerce industry requires expertise, strategic thinking, and continuous adaptation to market trends. An e-commerce business coach can be your trusted ally in this journey, providing valuable guidance, insights, and support.

By leveraging their experience and knowledge, you can optimize your digital marketing efforts, gain actionable insights, improve website performance, and align with the latest search engine algorithms. While an investment is involved in hiring a business coach, the potential benefits far outweigh the costs. So, leap and unlock your business’s true potential with the help of an e-commerce business coach today.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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Why Every Small Business Should Have a Business Account


Your business plan is in place and you’re getting ready to thrive, the next step you should consider is to get a business account.

At the outset, many business owners may rely on their personal bank accounts for business transactions, sometimes assuming it to be the most convenient option or that their operation is informal or does not make enough profit to justify a separate account with additional fees.

However, having an account offers more benefits than not, no matter how small your business is.

This article will break down the reasons every small business should have an account and walk you through how to open one.

What is a business account?

A business account is a financial account designed and used exclusively for business purposes, often registered under a company’s name. It offers specific features that are customized to meet the needs of businesses, such as merchant service, card security features and check insurance.

This account is used to keep track of cash balance, business debts, creditor payments, and employee payroll if any.

Why should small businesses have a business account?

At its core, having an account can prevent conflict of interest between personal and business transactions, as well as minimize tax complications.

But the full benefits extend beyond a separate wallet, the following are the main advantages:

For legal compliance


One important reason for a small business to open an account is legal requirements. Businesses operated as separate entities, whether it be a limited liability company or partnership, are mandated by law to have a separate business account. 

Sole proprietorships, on the other hand, do not necessarily require one, but opting to have a business account will allow you to take advantage of other perks detailed ahead.

For better bookkeeping & easier taxation

You cannot escape taxes, and not separating your business and personal finances from day one will make bookkeeping messy and tax season painful. 

Plus, having a clean record is beneficial for long-term business and financial analysis. It enhances the accuracy and reliability of the data used for decision-making, marketing, sales, operational performance, and cost reduction.

For better cash flow management

Insufficient cash flow is the leading cause of small business failure. Statistically, 82% of small business fail because of cash flow problems. 

Having a business account does help, starting with improved bookkeeping, and followed by effective cash flow management.

By tracking income and expenses easily and accurately, you get a clear picture of your business cash flow status and financing options for improving it. For example, you can identify when to reduce spending or speed up account receivables.

For a credit card payment option

In business, a smoother experience is key, and having more payment options, like a credit card, contributes to a positive checkout experience. 

Using a personal account for credit card transactions may come with limitations on personal use, issues with third-party providers, and bank incompatibility.

On the other hand, an account is designed to accept card payments, allowing for higher transaction volumes, lower processing fees, and potential access to more loyalty programs. Plus, the money goes directly to your business account.

This means you can offer customers more payment methods and ultimately boost your sales.

For professionalism

Building trust with customers, business partners and employees is as important as anything else. Long story short, mismatched business names and payment system names can raise suspicions among customers and may hinder your potential business partnerships.

For business tax deduction

You do a business, you’d want a business tax deduction if you’re subjected to one. It’s your right.

To claim a small business tax deduction, you want an authority to recognize your business as legitimate, rather than a hobby. While having a business account is not the sole criterion, it will play a role in maintaining a neat accounting and helps convince the authority when combined with other criteria.

For a better business credit 

20% of small business loan applications are denied due to company credit. So, if you’re looking to gain, you’d want to build a good company’s credit history as groundwork for growth.

Whether you’re applying for a small business loan or pitching to investors, a proper business account and an organized record will increase your trustworthiness and chances of getting that fund.

For protection

If you registered your business under the limited liability type, you have already acquired a type of protection where your personal assets won’t be at risk if your business were to encounter legal problems. 

However, this protection isn’t foolproof. If you’re mixing personal and business finances in the same account, you could have a difficult time proving what belongs to you and what belongs to the business. This means your personal assets are exposed to risk regardless.

Furthermore, having a separate account helps protect your personal identity. 

When to open an account?


As soon as possible. 

If you have not started your business yet, do it before you start receiving or spending money for your business. 

If you have been using personal accounts for business, switch as soon as you can. 

And rest assured, the trouble of visiting a physical bank in person during busy hours can be avoided with online banking. Simply gather all the right documents and apply online.

What to consider for a small business account

When you choose an account for your small business, consider the followings:

  • Fees

A business bank account typically charges fees, such as monthly maintenance fees, monthly service fees, transaction fees, merchant services fees, credit card fees, overdraft fees, etc. 

Look for one that fits your budget.

  • Minimum requirement

Some business accounts require a minimum opening deposit, minimum balance requirements or minimum required transactions. This means they will charge a fee if you fall below that amount.

Look for a business account with low or no minimum requirements, or that offers a grace period before charging fees.

  • Payment capabilities

To offer the best service to your customers, you should choose payment providers that support a wide range of payment methods, such as debit cards, checks, online bill pay, mobile wallet, and peer-to-peer payment.

  • Integration

Choose an account that can integrate with accounting software, invoicing platforms, and payroll services to streamline your work process.

How to open a small business bank account?

Now that we have discussed the advantages and what to look for in a small business bank account, we assume you finally want one. So let’s quickly go over the steps to have one in this section.

1. Research

Not all banks offer small business bank accounts, so the first step is to research the banks or financial institutions that do. A good way to start is to look for the banks or financial institutions near you and compare what they offer.  

Some factors to consider are their fees, features, banking services, local branch and ATM locations, online banking options, a business credit card, a business debit card, currencies they accept and their reputation.

However, keep in mind that there is a possibility of a bank discontinuing their account services, which means you need to transfer to another bank, potentially causing disruptions in your business operations. Therefore choosing a reliable bank is your safest choice. You can check the bank’s reviews and history to get an idea of its stability.

2. Choose the account type

There are three primary types of business accounts, each offering distinct benefits and suitability.

  • Business checking account – A business checking account is the most common type of business account and is arguably perfect as a small business account due to its versatility and fewer restrictions. 

You can use a small business checking account to deposit funds through checks or ATMs, do a wire transfer, withdraw cash, and receive and transfer money electronically. Many checking accounts can also be integrated with business tools to keep track of transaction reports or manage cash flow.

  • Business saving account – A business saving account is a specific type of business bank account that lets you securely store funds, setting aside cash reserves for emergencies, tax payments, and overdrafts. It also offers a higher interest rate than a checking account, which let you earn while saving. However, it often comes with a withdrawal limit.
  • Merchant account – A merchant account is a specialized business bank account designed specifically for processing electronic payment card transactions such as debit and credit cards. 

This type of account has its own fee structure. 

For small business owners, a flexible checking account is usually beneficial. However, if you handle a lot of cash, consider a small business savings account for higher interest. 

Plus, you can have multiple business accounts so long as they are beneficial for your business. 

3. Gather information about your business

Next, gather the necessary information and documents to open an account. Requirements may vary based on the bank and account type, but generally, you will need the following:

  • Your tax identification number (EIN) or social security number (SSN)
  • Your personal identification
  • Your business name and address
  • Information about your industry and the nature of business
  • Your business license or registration certificate
  • Your articles of organization or incorporation
  • Your estimated annual revenue and number of employees (if any)
  • Your partnership agreement or operating agreement (if applicable)

For sole proprietorship, you can use SSN as a tax identification number in place of EIN and you may need to prepare a DBA (doing business as) certificate if your business name is not the same as your personal name.

4. Apply for an account


Once you have sorted out the eligibility and required documents, the final step is to apply for the chosen account. You can do this online, by phone, or in person at the bank branch. 

If your application is approved, you should receive account materials such as an account number, routing number, and debit card, either by mail or email. You should also be able to set up your online banking and mobile banking access.

Tips to manage a small business account

  • Understand your service provider’s terms and conditions – This can help you avoid any hidden fees, penalties, or limitations that could affect your business operations.
  • Keep track of your documentation – Maintain records of your invoices, receipts, contracts, and any other business-related documents. This will help you verify your income and expenses, prepare your taxes, and resolve any disputes or audits.
  • Classify the transactions – Categorize your transactions into different types, like income, expenses, assets, liabilities, and equity. This keeps your accounting organized, allowing you to track performance and analyze profitability effectively.

Final thought

It can be challenging to open a business bank account with traditional banks due to a lot of their requirements or restriction. However, your business account doesn’t need to be with a traditional bank if it does not suit your need, you can consider an online account from neobanks or alternative financial institutions where they offer more flexibility, cater to international business and may have an easier application process. 

As long as it has all the features you need to streamline your business process, maintain neat accounting, and satisfy your customers, you’re good to go.

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How to Embrace a Hybrid, Multi-cloud Strategy

multi cloud strategy

Embracing a hybrid, multi-cloud strategy offers many benefits for businesses today. As you continue your digital transformation journeys, moving workloads to the cloud is crucial. However, a one-size-fits-all approach of using a single public cloud provider may not be the best solution. 

A hybrid, multi-cloud strategy combines the use of an on-premise private cloud with multiple public clouds. This provides you with flexibility, choice, and reduced vendor lock-in risks. Workloads can run in the environment best suited for their needs, allowing optimal cost, performance, and scalability. 

Migrating to a hybrid, multi-cloud environment requires careful planning and management. Effective strategies include developing a roadmap, consolidating and automating tools, creating a governance framework, optimizing costs, and training staff. You also need to consider security, compliance, networking, and integration challenges across clouds. 

In this article, we’ll look at the pros and cons of using a hybrid multi-cloud strategy. We’ll also explore some tips on how to embrace a hybrid, multi-cloud strategy.

What are the Pros and Cons?

Like every other business strategy, embracing a hybrid, multi-cloud strategy has its benefits and some associated risks. Here are some of the pros:

  • Flexibility and choice: You can choose the best environment for each workload and application.
  • Avoid vendor lock-in: By using multiple cloud providers, you reduce the risks of being dependent on a single vendor. 
  • Increased agility: You can more quickly deploy new applications and scale resources up and down across clouds as needed.
  • Optimized costs: You can optimize costs by running the right workloads on the most cost-effective cloud.
  • Improved resilience and disaster recovery: Having workloads run across multiple cloud environments increases resilience. In the event of an outage in one cloud, other environments remain available.
  • Better security: You can apply the strongest security tools and practices across different clouds. You are not limited by the native security of a single cloud provider.

And here are some of the possible cons of embracing a multi-cloud strategy:


  • Increased complexity: Managing workloads and applications across multiple cloud environments is inherently more complex than a single-cloud approach. 
  • Higher costs of management: The management, monitoring and optimization tools required for a multi-cloud approach can be expensive. Additional staff training may also be needed.
  • Integration challenges: Integrating applications and workloads across different clouds, as well as with on-premise systems, can be technically challenging.
  • Inconsistent user experience: Users may have to navigate different dashboards, manage permissions differently, and adapt to the quirks of each cloud provider.

However, the benefits of a hybrid, multi-cloud strategy continues to outweigh the few disadvantages. So lets look at how you can embrace a hybrid, multi-cloud strategy.

How to Embrace a Hybrid, Multi-cloud Strategy

  1. Define your objectives: Identify why you want to adopt a multi-cloud approach and what specific benefits you hope to achieve. Be clear on cost savings, agility, resilience, and other goals.
  2. Develop a roadmap: Create a step-by-step plan for migrating workloads to the cloud and integrating multiple providers. The roadmap should include timeline, responsibilities, and dependencies.
  3. Standardize tools and processes: Adopt common platforms and tools for management, automation, security, billing and monitoring across all your clouds. Standardized processes also help.
  4. Consolidate tools where possible: Reduce the number of tools you use by consolidating point solutions into a single platform that can manage multiple clouds. This helps cut costs and complexity.
  5. Automate as much as you can: Leverage automation for repeatable tasks across clouds like deployments, configurations, and scaling. This improves consistency, speed and resource efficiency.
  6. Create a strict governance model: Implement policies, guidelines and controls around cost management, security, compliance and change management across your hybrid environment. Governance is critical.

Improving Your Digital Architecture With a Hybrid, Multi-cloud Strategy

In summary, a hybrid multi-cloud approach offers benefits but also complexity. Careful planning, the right tools and a governance model are crucial for success. When done correctly, this strategy has the potential to deliver on its promised agility, flexibility and cost optimization.

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Enhance Your Shipping Efficiency with a Packaging Supplier

packaging supplier

As a small business owner, the importance of an efficient shipping process is understood. It is not only ensuring timely delivery but also impacting customer satisfaction. One crucial aspect of optimizing shipping operations is being partnered with a reliable packaging boxes supplier. In this article, valuable insights and practical tips will be shared on how to find the best packaging supplier for your business. From packaging boxes to bulk poly mailers, poly bags for shipping, and chipboard boxes, it will all be covered. 

Understanding Your Shipping Needs

Before embarking on the search for a packaging supplier, it’s crucial to have a clear understanding of your specific shipping needs. Take into consideration factors such as the volume and nature of the products you ship, the frequency of your shipments, and the destinations you serve. This understanding will enable you to identify the precise packaging requirements and materials that will best suit your business and ensure the safe and efficient transportation of your products.

Researching a Packaging Supplier


When it comes to finding the best packaging supplier, conducting thorough research is key. Begin by exploring online directories and platforms that are dedicated to connecting businesses with packaging suppliers. These resources often provide detailed information about each supplier, including their range of products, materials, and services. Pay close attention to the ratings, reviews, and testimonials from other businesses who have worked with these suppliers. This feedback can offer valuable insights into the supplier’s reliability, quality of products, and level of customer service. 

Additionally, leverage your industry peers and business networks for recommendations and insights. Reach out to fellow entrepreneurs who have experience in shipping similar products or who have faced similar packaging challenges. Their firsthand knowledge and recommendations can help narrow down your options and guide you towards trustworthy and reputable packaging suppliers. 

Assessing Packaging Quality and Options

Once you have a shortlist of potential packaging suppliers, it’s time to evaluate the quality of their products and the range of packaging materials they offer. Look for a supplier that offers a wide range of packaging options, including packaging boxes, bulk poly mailers, poly bags for shipping, and chipboard boxes. Consider whether they offer a variety of sizes, styles, and materials to accommodate your diverse shipping needs. For example, if you frequently ship fragile items, inquire about their range of cushioning materials, such as bubble wrap or foam inserts. If you ship items of varying sizes, ensure that the supplier offers a selection of packaging boxes and containers that can accommodate your products securely. 

Pricing and Cost Considerations

Pricing is a crucial aspect to consider when selecting a packaging supplier, especially for small businesses with budget constraints. While it’s important to find cost-effective solutions, remember that quality should not be compromised. Request detailed pricing quotes from the shortlisted suppliers and compare them based on the quality of materials, customization options, and additional services provided. Keep in mind that the cheapest option may not always be the best choice in terms of quality and durability. Look for a supplier that offers a fair balance between affordability and quality.

Furthermore, assess the supplier’s flexibility in accommodating your changing packaging needs. As your business grows, you may require larger quantities of packaging materials or even customized solutions. Ensure that the supplier has the capability and willingness to scale their services to meet your evolving requirements.

Supplier Reliability and Delivery Times

Reliability and timely delivery are crucial for your shipping process. Research the supplier’s track record and reputation when it comes to fulfilling orders on time. Consider their shipping policies and procedures to ensure they align with your business requirements. A reliable supplier will help you meet your shipping deadlines consistently.

Sustainability and Eco-Friendly Packaging


In today’s environmentally conscious world, sustainable packaging is gaining importance. Look for a packaging supplier that offers eco-friendly options. Focus on recyclable materials and biodegradable alternatives. By aligning your business values with a sustainable supplier, you contribute to a greener future while meeting customer expectations.

Customer Support and Communication

Exceptional customer support is a crucial factor when selecting a packaging supplier. Reliable communication and prompt assistance can make a significant difference in addressing any issues or concerns that may arise during the shipping process. Look for suppliers that are responsive, attentive, and proactive in their communication. They should be readily available to address any queries or provide guidance on packaging solutions. Check if they have a dedicated customer support team and inquire about their response times for inquiries or complaints. A supplier’s commitment to providing excellent customer support reflects their dedication to ensuring a seamless and satisfactory experience for their clients.


Investing time and effort into finding the best packaging supplier is a crucial step in streamlining your shipping process. From packaging boxes to bulk poly mailers, poly bags for shipping, and chipboard boxes, choose a supplier that meets your specific requirements. By partnering with a reliable packaging supplier, you ensure the protection of your products, enhance your brand image, and provide exceptional customer experiences. So, take the necessary steps to find the perfect packaging partner for your small business and reap the rewards of a streamlined shipping process.

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How to Accelerate Business Growth Through Trade Shows

trade shows

Trade shows provide businesses with an exceptional opportunity to fast-track their growth by networking with potential customers, industry influencers, and strategic partners. These events offer a platform to showcase products or services, generate leads, and increase brand recognition. 

Trade shows require huge investments, which is why your stand should be engaging and compelling to visitors to generate qualified leads, encourage direct selling, and drive overall revenue. With a reputable stands builders finder, you can get a customized stand that will attract the right audience. 

In this article, we will explore effective strategies to accelerate the growth of your business through a trade show. 

Define clear goals with trade shows

Before participating in any trade show, setting clear goals and objectives is essential. Identify specific objectives such as lead generation, brand awareness, partnership building, or product launch. Having well-defined objectives will guide your preparation and ensure focused efforts toward achieving desired outcomes. 

To set objectives for your trade show, here is a step-by-step process you can use: 

  • Why is this event important?  Discuss how the trade show and its attendees are relevant to your business. 
  • Why should you attend a trade show now?  This is important, especially if you are launching a new product or service or moving into a new market altogether. 
  • What are you looking to achieve?  This should be your primary objective for the trade show. Focus on your goals and what you aim to achieve in the end. 

As you define your objectives, ensure your marketing strategy and team align with your goals. 

Research and select the right trade show


Thoroughly research trade shows relevant to your industry and target audience. Look for events with a track record of attracting quality attendees, and ensure they align with your business goals. 

Ensure you find out how much the event will cost and whether it is a worthy investment. Also, you should find out the estimated number of attendees and how many of your competitors are likely to attend. 

Other factors you need to consider include: 

  • The demographics of your prospective attendees 
  • Industry relevance 
  • Testimonials from past exhibitors

Design an engaging stand

Your stand should be appealing, interactive, and engaging. It should also represent your brand and attract the desired audience. Use eye-catching visuals, product samples, technology demonstrations, and interactive displays to engage visitors. Engage visitors in meaningful conversations, addressing their needs and showcasing how your products or services can solve their problems. On top of that, train your staff to be knowledgeable, approachable, and ready to answer questions. 

It is also important to research available booth space in advance. Look for a space that maximizes your brand visibility and foot traffic. To get the best locations for your stand, it is always wise to register early—one year prior to the event does the magic. 

Plan ahead with trade shows

Preparation is critical to maximizing the benefits of a trade show. Create a detailed plan that covers the design of your stand, marketing collateral, staffing, and logistics. In addition, develop an engaging stand layout that effectively showcases your products or services. You should also design compelling marketing materials, such as brochures, flyers, or product samples, to grab the attention of the attendees.

Promote your participation

Leverage various marketing channels to generate buzz or hype before the actual date of the event. Social media, email campaigns, and your website too are excellent platforms to inform your audience about your participation. Also, highlight the unique aspects of your stand, any product you intend to launch, or any special offers you intend to give, and encourage attendees to visit your stand for exclusive experiences.

Train your marketing staff

Ensure your marketing staff is well-prepared and trained, especially those that will be at your stand. The team should be knowledgeable about your products, able to answer questions, and skilled at engaging the attendees. Encourage them to be friendly, approachable, and proactive in initiating conversations with potential customers. Also, provide them with clear guidelines and objectives to maximize their effectiveness.

Capture and nurture leads with trade shows

This is one of the most crucial aspects of the trade show, as it will determine whether the event was successful or not. Implement effective lead capture mechanisms to collect contact information, including emails, from interested attendees. Collecting emails will help you send your daily, weekly, or monthly newsletters to ensure attendees remember your products or services. 

Use lead capture software, business cards, or digital forms to gather leads efficiently. You can also categorize and prioritize leads based on their level of interest and follow up promptly after the trade show. Develop a lead nurturing strategy to cultivate these relationships and convert leads into customers. 

Offer exclusive incentives


Attract attendees to your booth by offering exclusive incentives such as discounts, limited time offers, or giveaways. Create a sense of urgency and encourage immediate action. These incentives help drive sales during the trade show, create a lasting impression, and increase the likelihood of future business engagements. 

Network strategically

Take advantage of the networking opportunities trade shows provide. Engage with other exhibitors, industry experts, and potential partners. Attend networking events, seminars, or panel discussions to connect with influential individuals in your industry. Building strong relationships can lead to collaborations, referrals, and long-term business growth. 

Follow-up effectively on trade shows

The work doesn’t end when the trade show concludes. Develop a post-event follow-up plan to capitalize on the connections made during the event. Send personalized follow-up emails or make phone calls to express appreciation for their visit and discuss potential collaborations or sales opportunities. Maintain consistent communication to nurture these relationships and convert them into business growth. 

Participating in trade shows can be a game-changer for accelerating the growth of your business. By strategically planning, engaging attendees, capturing leads, and following up effectively, you can leverage trade shows as a powerful tool for generating leads, expanding your network, and increasing brand visibility. Trade shows provide an environment conducive to business growth, and with the right approach, they can propel your business to new heights of success. 

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Talent on a Small Business Budget: Recruiting Approaches


The challenge of hiring talent that will help your organization to grow to the next level when you currently have a limited budget, but big potential is a growing pain experienced by most successful small businesses at some point. By deploying some clever tactics, it is possible attract the best talent without the competitive package that the bigger companies are able to offer. In this article, we will discuss various recruiting approaches.

The last few years have seen surges and drop offs in the availability of technology jobs. It feels as no sooner had the industry gone into panic mode trying to plug the tech talent gap, than the big tech companies conducted mass layoffs, leaving tech companies wary and tech talent starting to panic. While the tech layoff may have been a shock for the estimated 160,000 employees affected, it shouldn’t be seen as an indicator of things to come in the wider tech industry, and it most certainly isn’t bad news for medium, small and micro businesses.

Taking advantage of the tech layoff

If you are a small business with big ambitions and looking for talent to match, then now may be the perfect time for you. Thanks to the massive layoff, there is a wealth of tech talent out there with extensive, big tech experience, as well as (most probably) a pretty respectable severance package. This means that, for the first time, these people may be in a position to take on a “riskier” position with a start up or growing organization that would not be able to afford the competitive salary that is the industry norm for that position and level of experience. 

Reward success for recruiting


As a small business, you may not be able to offer the same benefits for your tech jobs as the bigger players. However, there are things that you can offer that larger organizations can’t. While you may only be able to offer a basic salary, there are things that you can do to reward your growing team whilst promoting a culture of hard work and collaboration. Bonuses and target related pay are a great start; offer your staff a basic pay package with the assurance that it will rise in a specific way as and when the organization meets growth and income markers. This collaborative reward approach helps your team to work each other, pushing and supporting every team member to achieve their best for collaborative reward. 

Focus on the “free” benefits

Not all benefits have to cost a huge amount of money. In fact, when asked, most full-time workers would rather take a salary cut in return for flexible working or longer holidays. You may have a set annual budget for your new talent, but you can be flexible with it. The term may be full time, but longer holidays, hybrid working – or even a four-day week – could all help to sweeten the deal while keeping your team happy and engaged. This, in turn, will boost your reputation as a great employer, which will see more high quality applications in the future. 

Make them stakeholders

Another way to entice tech talent with a limited budget is to offer a stake in the business. Nobody works harder for a business than one that they own, or part own! This model may not be sustainable in the longer term, but for a startup it can be an effective way to get experienced staff.

Promote internal mobility

Recruiting is not cheap. In an ideal world you will do it once, and do it well, to prevent additional recruiting and HR costs. Encouraging and enabling internal employee mobility is a great opportunity for smaller businesses to capitalize on the talent that they have and save on recruitment and onboarding costs. If you are a micro business and need a pair of hands now, it is great if you can find a reliable administrator, but if you can find an admin with the potential and desire to develop within tech, even better! Don’t just look at how a person fits into your organization now, imagine how they will fit in the future, too.

Capitalize on your reputation for recruiting


It may be OK for the bigger companies to have reputation as hard ballers, or hirers and firers, but small organizations quite simply can’t afford that luxury. As a small business, your opportunities for success are as good as your reputation. Treat your staff well, and make sure that your honest and hardworking approach is widely shared and celebrated within your industry and your geographical locale. By nurturing your reputation you can make your company a place where people want to work and, when it comes to finding a tech job that will last, people are much more willing to make short term compromises on salary.

Don’t try to compete with the big guys

If you are looking to fill a specific job in tech, it can be disheartening when you look at the range of jobs and benefits out there, only to realize that you just can’t compete. Don’t try to compete with the big companies. They have their own packages to offer, just as you have yours. You may not have the big money (yet), but you have the big personality, the long term prospects, the small touches (family barbecues, birthday cake, paid holiday, bonuses) that, when combined, can have a greater impact on work-life balance and the enjoyment of work than a few extra dollars in the bank.

Advertising for recruiting

Who sees your job adverts, and where, is an important factor when recruiting. While smaller businesses may think that they can’t afford to spend out on ads and recruitment companies, it is often something that they can’t afford not to do. Find a tech recruiter that understands your organization and wealth of growth opportunities that you have got to offer the right candidate and let them focus on finding the right talent while you focus on nurturing your business.

If you are faced with the prospect of recruiting on a budget – congratulations! Not only is your business clearly a success but you have the exciting opportunity to employ somebody who will help you to take it to the next level. Don’t forget your worth, and what you have to  offer to your team.

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A Guide to Choosing the Best Employee Engagement Software


Employee engagement is one of the crucial aspects of an organization that ensures maximum productivity and employee retention. Engaged employees tend to deliver their best, eventually leading to business growth and higher profits. But how do you measure employee engagement? With the advanced technology at our disposal, engagement tools have made it possible to track the same with greater accuracy. However, choosing the right employee engagement tool for your business can be a daunting task. In this blog post, we’ll guide you through all the essential factors to help you choose the best engagement tool for your business.

Understanding Employee Engagement

Employee engagement refers to an individual’s alignment with organizational goals and values, resulting in enhanced work performance, job satisfaction, and a sense of well-being. Therefore it can be defined as an emotional commitment between employees and their employers characterized by a positive attitude towards work with increased discretionary effort. An effective way of measuring employee engagement is through survey tools. Employees are given questionnaires to express their views on various organizational issues, such as leadership support, feedback mechanisms, and job satisfaction levels. These surveys provide organizations with insights into areas that require improvement, enabling them to devise strategies for improving employee experience.

Now that we’ve had some insight into what Employee Engagement is let us delve deeper into what factors should be considered when choosing an Employee Engagement Tool:

1) Features


An Employee Engagement Tool should provide comprehensive features that cater to all critical areas pertaining to employee needs within an organization. Whether managing schedules through a self-service platform or providing open communication channels between management and staff accessible via desktop or mobile apps, these are just some of the features expected from a top-rated solution today. Some common features include pulse survey options and people analytics capabilities providing HR departments insight into key data points, including attendance rates enabling early identification of potential productivity threats, among many others.

2) Integration Capability

A suitable Engagement Tool should easily integrate seamlessly with existing software systems within any organization. Traditional implementation models involved ripping an organization’s existing software setups and replacing them with a new tool. But today, it is easier than ever to integrate new tools given the rate of technological innovations hence making the adoption process less tedious for employees.small business coach

3) Customization

One size doesn’t fit all, especially when dealing with an employee engagement tool. A good employee engagement tool should allow customization to align with organizational goals, culture, and values while meeting unique industry requirements. This approach ensures you receive enhanced functionality from your investment, focusing on areas individualized to your organization’s needs.

4) User-Friendly Interface

The purpose of investing in an Employee Engagement Tool is to enable seamless communication between management and staff. While features are essential, enjoyability during use can make a significant difference in both adoption rates among team members. Productivity gains eventually lead to higher efficiencies and profit margins for organizations deploying these solutions into their workflows regularly throughout any given year.

5) Scalability

Engagement tools also differ regarding their scalability abilities – at some point, companies will outgrow the capabilities of smaller systems that have initially been implemented, resulting in less functionality or more costs over time as improvements are needed. Scalability here relates specifically towards unrestricted expansion either vertically, i.e., through increasing user capacity, or horizontally expanding functional capabilities as per organizational requirements without intense capital expenditures — this must be considered during selection stages lest Organizations limit themselves unnecessarily, thereby cutting off long-term growth prospects vital concerns.

Engagement tools have become popular due to changing work dynamics brought about by advancements in technology. Investing in an Engagement Tool means having access to vital all-encompassing programs geared towards ensuring maximum employee experience while optimizing business performance concurrently, allowing businesses’ increased adaptability inherent across various sectors, ultimately sharpening competitive edges within companies harnessing the tech. Thus, organizations must choose employee engagement tools that meet their unique requirements based on the above factors discussed closely while ensuring maximum effectiveness from implementation throughout any particular year, making them an essential organizational growth enabler encouraging better return-on-investment opportunities. Considering all these factors, we believe you are well-equipped to choose the best Employee Engagement Tool for your business today.

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