Small Business Locations: 7 Questions to Ask

You’ve made your business idea a reality and now you’re ready to set up shop, and choose small business locations. For many businesses, location can make or break your business’ success. It determines how many customers will enter your store, have a pleasant experience, and ultimately keep coming back to spend money. It’s important to know that not only is your choice in the building itself influential, but also the neighborhood and city surrounding it. To prevent choosing the wrong place to plant roots for your precious business, think about all of these factors.

1. Is this area in good economic health?

When a city is in an ideal economic state, it’s likely a good place to run a business. When there are ample job opportunities in the area, available homes on the market are getting snatched up quickly, and consumers are spending money, your business has a better chance of financial success. The amount of businesses operating in the area is also a good indication of economic potential.

small-business-locations

2. What are the location’s demographics in terms of small business locations?

Think about the product or service you’re offering and your target market. Are you marketing to middle-aged parents? Or are you targeting the single millennial crowd? If you’re trying to attract parents, you’ll want to choose a location with a high percentage of families. For a single millennial population, you might look toward a city with predominantly young, single professionals. You’ll also want to consider demographics when hiring your ideal employees.

3. Can you afford this location?

It’s crucial that you determine whether or not you can afford the costs of operating your business before choosing a permanent location. Aside from the cost of living in a given area, the building or storefront itself will have its own operating costs. These range from rent to utilities to property taxes and more. Your ability to afford the location will directly affect the prices of your products or service, impacting whether or not customers will be able to afford to shop here.

4. Are there zoning requirements and ordinances to be aware of regarding small business locations?

Zoning requirements limit the number or types of businesses that are allowed to operate within a specific area. In other words, some properties will not permit you to run a business from them because they’re in a residential zone rather than a commercial one. On top of that, there are many regulations that small business owners need to abide by in order to operate legally. Check in with the local government and neighboring businesses as well to cover all of your bases.

5. What are the nearby businesses?

On one hand, neighboring businesses can bring the right customer into your store. For example, if your business sells apparel for babies and toddlers, having a daycare or toy store nearby might bring residual traffic past your store. On the other hand, adjacent businesses can be an obstacle. If they’re selling a similar product or service, especially at a cheaper price point, your business might be in trouble. Analyze the surrounding area carefully before signing a lease.

6. Is this location accessible?

How easy is it to drive to your store? Is there a direct path from a main road? Is there heavy traffic in the area? Is the parking lot easy to park in? All of these questions are important to ask when defining your store’s accessibility. In addition to making sure the location is accessible, make sure it’s easy to find as well. Signs should be well lit and visible from the main road, free of obstructions. Clean up landscaping and remove any obstacles to make the experience convenient for customers.

small-business-locations

7. Is this a safe area for small business locations?

You likely don’t want to take up permanent residence in an area with frequent thefts or any other crimes. Functionally and aesthetically, it may be the perfect building to market your offerings, but an area prone to vandalism or theft could cost you a lot of money down the road. Find out if there is a security system established for the building or if the building has a designated team to protect the building.

Your success as a small business owner hinges on the location you choose. For the best chances of drawing in your target audience and making a profit, take every small detail into consideration to find the perfect location for your small business.

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High-Quality Leads Generating For Your Business

High-Quality Leads

Whether you are a small business owner or running a huge company, your business cycle starts with generating high-quality leads. That is exactly where the sales funnel starts from.

Believe it or not, ‘lead generation’ is one of the most underrated phases of your sales funnel that should actually be getting enough attention and should definitely be worked upon.

Did you know?

According to stats, an effective lead generation process can boost your revenue by 133%.

Before starting a sales journey, a business collects leads and not all those leads turn into paying customers.

Oftentimes, some leads just get associated with you to gather information or other purposes and do not continue with you in your journey. Therefore, it is essential that you get this phase of generating high-quality leads right from the beginning itself.

Since Lead Generation is an investment for your company, you should have an effective lead generation strategy in place to get the maximum number of high-quality leads and cut down on all those that may not be as relevant to your business.

How do you achieve that?

In this guide, we are going to introduce you to 8 Best Practices that you should know to generate High-Quality Leads For Your Business.

 

8 Best Practices to Generate High-Quality Leads For Your Business

  1. Don’t Create Just One Buyer Persona For Your Business

 

Your business caters to various audiences and in order to effectively target them, you need to create an in-depth profile of these representative fictional characters. By creating more than just 1 Buyer Persona for your business, you are widening your horizons.

For example, by studying the challenges, motivations, demographic details, and habits of your customers, you can get to really know them well and can understand what platforms they may be using and the kind of content, product, or services they may be seeking out for solving their issues.

 

  1. Repurpose Your Content 

 

Creating more content can cost you more and can take up more of your time. Therefore, recycling here comes to your rescue. You may already be having a successful blog, therefore all you need to do now is to repurpose your content in the right way to target more potential customers, tweak your messages and content and analyze what content actually engages your audience.

Some of the ways you can repurpose your content are:

 

  • You can start with newsletters for audiences to sign up with you
  • Turn your blog posts into effective videos and podcasts
  • Use some of your content for Social Media Platforms

 

Get creative and trendy with your content that suits the customers of today. Visual graphics, videos and podcasts are just some of the new ways to grab your audience’s attention and can be really effective sources.

 

  1. Use Social Media to Its Maximum Potential 

 

Social media is a fantastic tool to generate new leads and nurture existing ones. There are numerous approaches to using social media to raise brand awareness and authority. With the current advancement in trends, you can now even engage with your leads directly through effective chatbots, where you can solve your audience’s problems almost immediately.

 

Look out for platforms where your target audience is the most active and make maximum use of them. For example, if your target audience is teenagers or millennials, you should be active on Instagram as it is a popular space for your target audience. You can also make use of tools like paid ads which would increase your visibility to the audience and would help you get High-Quality potential leads.

 

  1. Make Use of Clear CTA’s and Contact Forms As Well When Pursuing High-Quality Leads

 

Your motive should be to drive your audience into taking some action. It is psychologically proven that when you are constantly telling your audience into taking some form of action such as buying your product, engaging with your email, pressing on some link, they are more inclined to do so. Therefore, having clear CTAs is extremely important in your Emails, Landing Pages, Websites, etc.

 

Contact forms are also a great way to catch potential leads. It is important that your contact form is clear and uncluttered with a prominent CTA button. This helps your customers to focus exactly on what they need.

  1. Make Use of Search Engine Optimization (SEO)

 

One of the best ways to capture high-quality leads is by taking care of the audience that is actually searching for you and not the other way around. You always have a pool of customers that are actually searching for your products and services and this is when SEO comes into play. You need to make sure that you are appearing highly in these searches.

 

The closing rate of SEO leads is as high as 14.6%. Some of the ways you can appear when your audience searches for you on the search engine is by producing SEO-optimized content, creating links and backlinks, and optimizing your product pages around your persona’s needs.

 

  1. Analyze Your Executions Every Now and Then

One of the ways you can improve your current performance is by analyzing your executions in your journey. When trying to figure out what works and what doesn’t, it’s critical to analyze all of your executions. This would help you make respective adjustments and improve overall performance.

Some of the key areas where you can analyze to track performance are email marketing, SEO Content Marketing, PPC outcomes, banner ads, Effectiveness of CTAs and Landing Pages, etc. This would not only help you in making adjustments but would also tell you the most effective channel for the best conversions.

 

  1. Automating Your Marketing Process for High-Quality Leads

 

A lot of times, many high-quality leads do not get the attention they require due to the busy marketing and sales processes in the business. That’s where marketing automation saves you from losing your high-quality leads. With Marketing Automation, your workflows can be highly customized and your processes can be optimized according to your business’s needs.

Workflow automation will help you by keeping high-quality leads in the loop and by saving time when it comes to manually follow up on leads. It also aids in the tracking of your sales process by recording costs, engagement points, and other activities, which further leaves your sales and marketing managers with more time to actually build stronger relationships with the leads.

 

  1. Focus on Lead Scoring in Regards to High-Quality Leads

 

Like we mentioned earlier, not all your leads are going to get converted to paying customers. Therefore, it is essential that you differentiate between the different types of leads that you have. These can primarily be categorized as hot and cold leads based on their scale of enthusiasm.

You need to have a system in place for grading these leads based on their engagement with your business. While some may be long or mid-term prospects, the others may be just there for the sake of it and may never even wish to buy from you. It is essential that you nurture leads accordingly.

Rank these leads and create a customized multi-layered content marketing strategy in your sales and marketing funnel based on their ranks and their needs to get nurtured. This would cut down on your efforts to market to the irrelevant leads and would help you focus on leads that can give you some return.

Conclusion

There are no hard and fast set rules of what will fetch you High Quality Leads in the Industry. There is nothing fixed in the industry that has been said to work for every business type as each business is different and has varying needs.

You can always implement tactics and see what works for your business to produce high-quality leads. These are some of the tried and tested best practices that we implemented for lead generation and helped us achieve our organizational goals.

Without further ado, go on and get started with testing a few of these for your business!

——————

Author Bio:

Sara Williams

 

Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.

Facebook | Twitter | Instagram | Linkedin

 

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7 Qualities The Ideal Entrepreneur Must Have For Their Small Business

ideal entrepreneur

Becoming an ideal entrepreneur is something that every business owner aspires to. Small businesses are taking charge of the business market like never before, and it is considered the backbone of the world’s economy. Technological advancements and people’s necessity are the key factors why small business is uplifting and more people choose entrepreneurship as their career. Today, we will discuss some of the qualities that every entrepreneur should have to run their small business.

An ideal entrepreneur is a person that must have multiple abilities and qualities because entrepreneurship is a very dynamic career. It is a very demanding career, and one should have the proper attributes and qualities to withstand. Although, it is something that has a lot of scopes and is one of the exciting careers to move forward with.

There are lot of scope and opportunities in this advanced tech world, and those aspiring entrepreneurs can grab and establish their small businesses. According to The Hill, there are more than 500 million entrepreneurs in the entire world.

Small businesses have more scope to succeed these days as they are profitable, and an ideal entrepreneur always comes up with profitable ideas to start their business. There is no harm in starting your venture as a small business because even the biggest MNCs today started with the smallest of investments.

What Is The Role Of An Ideal Entrepreneur?

The role of an entrepreneur is diversified, especially when you are setting up your small business. Sometimes, an entrepreneur starts running the business with no staff and employs due to lack of resources for having dedicated staff for running business initially. The ideal entrepreneur’s role is to make sure the venture you are running has resources and fulfills the business’s demand.

Running a small business is a very demanding job, and an entrepreneur is responsible for handling the etiquettes of business from planning to execution to creating opportunities and ensuring success. These are the duties that an entrepreneur needs to do for their business.

Qualities Of An Ideal Entrepreneur

  1. Inventiveness

The small business entrepreneur needs to create innovative ideas, especially for their marketing, as they don’t always have enough budgets. Inventive ideas like video marketing and creating video content with creativity are something that quality entrepreneurs can generate.

Every small business has unique marketing needs, and referring to the source from Elluminati Inc on how to create innovative videos for small businesses. It is possible to learn the kind of innovative ideas that entrepreneurs need to generate.

  1. Passion

Passion forces you to become an entrepreneur, but you will lack some passion if others have forced you to be an entrepreneur. Earlier, we discussed that being an ideal entrepreneur is a very demanding job. If you have passion for your small business, you will start fulfilling the demand without getting tired or exhausted because it is your passion. Hence, this is the reason this quality is required to be a successful entrepreneur.

  1. Self-Motivated

Self-motivation is an essential quality that an entrepreneur should have these days because there will be times when you need the motivation to continue and move forward. Business can have ups and downs, and entrepreneurs can have self-motivation and move ahead rather than get demotivated, which can end up losing interest. The biggest source of motivation is inside you, and hence, you need to find what gives you energy for being self-motivated.

small business coach

  1. Persistence

An ideal entrepreneur has a quality to persist in the worst of situations and move forward is always tested when running a small business. The complexity in business is very common, and there will be times when you lack resources and are not able to find the resources to fill the gap. There can be a lack of revenues, and you don’t know how to find capital. The increase in the composition is also one of the factors where persistence is important.

  1. Adaptability

Adaptability is the quality that all of us require universally because change is constant, and you need to adapt to the change as time moves forward. The same philosophy goes for entrepreneurs running their ventures. As all the controlling factors are not in our hands, there are dependencies on the exterior market conditions for the small businesses.

The market dynamics keep on fluctuating, and an ideal entrepreneur with the quality to be adaptable will always find a way to succeed in the fluctuating market.

  1. Decision-Making

Decision-making is a skill that is very important because, as an entrepreneur, there will be stages when you need to make decisions. Those are important decisions because the entire business model is dependent on these decisions.

Whether it is a decision for technology adoption or preparing the business plan, or introducing new products, these are the decisions that need to be taken. Also, there are many more situations where an entrepreneur needs to know how to take the right actions by proper decision making.

  1. Social Skills

Social skills are something that will help you to be one of the active players in the market. Remaining behind closed doors never helps any entrepreneur, and you cannot get that reputation and recognition in the market. Social skills will allow you to share your knowledge and can make strong connections in the business market.

The helping hand nature of an ideal entrepreneur will always create a good impression. Entrepreneurs that are always keen on sharing knowledge with aspiring entrepreneurs and guiding them have good social recognition. Hence, social skills are very important these days for creating a good impression and reputation for an entrepreneur.

Key Intakes

Entrepreneurship is something that most people feel is a cakewalk, but it is not true. The above qualities you have gone through might have given you the idea how demanding and dynamic the entrepreneurship career is. If you go through all the qualities of an ideal entrepreneur, you will get one thing in common: growth.

The entrepreneurs that keep growing and hustling will never fail. Some of the qualities like punctuality and resilience are also very important, and that is something entrepreneurs always have. The qualities mentioned herewith are very important for small business entrepreneurs.

Final Words

Entrepreneurs are the ones who are always keen on creating new opportunities, and to create those opportunities, they must have some qualities and skills to hustle. More importantly, they do not need to care about themselves only, and as an entrepreneur, many people will depend on you, and you need to take care of them.

An entrepreneur needs to be active and understanding in all aspects viz. socially, professionally, emotionally, personally. Hence, maintaining a healthy balance in all aspects requires good qualities in an entrepreneur. Small business entrepreneurs need to be constantly active and must have a growing and competitive attitude. Thus, adapt and improve to grow further and scale your business to newer heights.

Author bio: Deep Moteria 

Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.

 

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SHORT TERM GOALS WITH 37 SHORT TERM GOALS EXAMPLES

Bonus Material: Learn Elon Musk’s Top 4 Short-Term Goals Before He Started Tesla.

Today I’m going to show you 1) why short-term goals are more important than you thought, 2) four tips for setting short-term goals, 3) techniques to achieve your short-term goals, 4) how to prioritize your short-term goals, and 5) thirty seven examples of short-term goals.
(Grab my write-up about how Elon Musk used four clear short-term goals to take Tesla from $0 to $30 Billion in just 7 years below.)

Then read on for help on how to set clear and effective short-term goals for your business.

Short term goals form an integral part of success in whatever you do, be it business, career, education, health, etc. They focus on goals that can be achieved within a short amount of time, usually less than a year. They are often the broken-down steps and shorter actionable tasks drawn from long-term goals.

Last week we wrote an article about long term goals. Once you think about the future and create long term goals, you want to move into the near present and create short term goals.

That said, developing and implementing short term goals effectively will bridge the time void created by long-term goals and make their achievement incredibly feasible. In this article, we will explore short term goals, what they are, why you should have them, some tips for setting and prioritizing your short term goals, as well as some short term goals examples.

What are short term goals?

As the name implies, a short term goal has to do with a short time, sooner than long-term goals. A short term goal is a statement of something you want to achieve soon. The near future can be today, this week, month, or even year. Short term goals are goals that you want to achieve soon, and the small timeline of accomplishment is the fundamental characteristic of short term goals. When the timeline of execution becomes longer, like multiple years, it becomes a long-term goal.

Goals of this nature also tend to keep your focus on the present, what you can do right now to meet your ultimate long-term goals. Short term goals help you manage your time well, and even though they might seem like small and minute steps, they steadily set you on the path of success and accomplishment of your life, career, business, etc., goals.

The distance between where you currently are and where you intend to be is bridged by short term goals. They are primarily small, short tasks, to-do’s that need to be accomplished within a short amount of time, usually not more than a year. They are made to be short intentionally, as walking steps that add up to long-term achievement.

Short term goals help to achieve bigger long-term goals. They help you set your focus and pay attention to where you’re heading, recognizing the next course of action to take and assess your progress if you’re headed in the right direction.

short term goals examples

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Why are short term goals important?

Short term goals have a unique benefit to an individual and businesses.

  1. They help create effective strategies

For example, suppose you want to increase your company revenue by 30% before the end of the year. With this short term goal, there are several strategies you can implement to achieve this goal, like, invest in marketing, make decrements to price unit costs, implement seasonal promotions and discounts, etc.

Short term goals provide the platform on which to create an effective strategy for its realization. Such broken down steps and strategies are essential if you want to achieve your short term goals as it makes the process of achievement much more effortless.

  1. They help to provide quick feedback

Getting feedback is vital towards achieving your objectives, as they serve as motivation to your set short term goals. Whether positive or negative, feedback is essential, and short term goals provide the chance to get it.

By definition, short term goals require a shorter time of achievement than much broader long-term goals, and that means milestones are much easily assessed and tracked. Short term milestones help you to align your other tasks to the bigger picture. By doing so, you’ll be able to have quicker feedback in a relatively short amount of time, and this positively impacts your progress towards your long-term goals.

For example, suppose you have a short term goal to expand your customer base to 10,000 within four months, you’ll develop a viable road plan showing clear actions you’ll take to achieve your goal. Then after, say, a month, you’ll be able to tell if your plan is working or not and if you need to adopt other strategies to make it work.

Short term goals give you clear feedback within a shorter time to adjust and make improvements where necessary to achieve your set goals.

  1. They help mitigate procrastination

When you’re plagued with the evil that is procrastination, one way to beat it is to use short term goals coupled with some determination. Short term goals are, by definition, executable within a short amount of time, accurate, clear, and specific. These characteristics of short term goals significantly reduce the effort needed to achieve them compared to long-term goals. Reduced effort to achieve them lessens the need to procrastinate constantly.

This goes to increase the chances of you procrastinating. When your goals ate big, they will take up more effort to accomplish them, and that means it’ll take more for you to see their accomplishment and be motivated to accomplish them right away. So, don’t make a goal-achieving path vague; it’ll easily overwhelm you. Instead, break down your goals and reduce the chances of procrastination.

  1. They keep you focused

Achieving a long-term goal can sometimes seem unrealistic or impossible. There is also the risk you can lose focus as you work towards achieving it. You can also easily have many detours, distractions, and you may need to backtrack and refocus on the right path again. However, when you have clearly defined short term goals that are measurable, realistic, and specific, you will automatically be more focused on achieving them.

Those you know today who pull in massive income streams to their businesses didn’t achieve such feats by just focusing on the big picture (long-term goals). They pen down a clear and achievable roadmap for reaching their ultimate long-term goals and keep track of these small achievements. Achieving these short term goals will add up to reach their ultimate goal. No matter how great your long-term goals are, if you don’t know where to start and what baby steps you can set to get you there, you’ll quickly get lost in time.

Having a list of short term goals, complete with the small actions you need to take to reach those goals, helps keep you focused on your effort and attention. You’ll also not be wasting time on activities that do not foster the realization of your goals which will be a waste of time and energy. Without short term goals, it is pretty easy to get distracted and waste months of your life marking time on the same spot with little or no progress. But when you have clear goals, your eyes are kept on the prize, and you’re less likely to lose sight of what matters.

short term goals examples

Tips for setting short term goals

When it comes to setting short term goals, there are many strategies you can use. Here are some quick tips you can use to help you set short term goals for personal or professional advancement:

Use visualization techniques

By visualization, we mean creating mental images of what you desire to achieve and be like, say in 6 months from now. With the short term goal fully visualized, you can then work backward to determine what daily steps you should take and the goals you should set to get to where you want to be. Creating these visual images will also help you fully internalize what you want and what your desires specifically are regarding the future.

short term goals examples

Make Sure Your Goals are SMART

In writing your goals, similar to long term goals, you should ensure they align to the SMART model for better focused and more attainable short term goals:

S – Specific: be specific as you state your goal and define precisely what you want to achieve — be as specific as you possibly can.

M – Measurable: you should ensure you have a straightforward way to measure and keep track of your progress, and you move towards attaining your action items.

A – Achievable: Your goals should be attainable. What you desire should be realistically achievable, and you should carefully assess whether or not you can achieve every aspect of your short term goal.

R – Relevant: Is what you’re shooting for necessary? Is it worth working towards the goal now? How does it align with other goals you may want to achieve?

T – Time-Sensitive: for every short term goal, there should be a deadline for accomplishment, and the key is being achievable within a short amount of time, say five months. This helps you to hold yourself accountable. Whether it be a few weeks or months, if the plan is realistic, you’d surely achieve it.

Consider writing your SMART goals down to keep track of your progress. With the SMART methodology, you’ll have a clear path to realizing those short term goals in the not-so-distant future.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Be specific

Drawing from the SMART methodology, including specific details, can help you define the results you want to achieve, as well as the necessary steps you need to take. Let’s take an example: suppose your short term goal is to expand your business’s customer base to 2000 in 3 weeks. You can add specific details to your near term goal, such as publishing social media ads about your product twice daily. These small actions serve as blocks that add up to birth success in your short term goals.

Make goals measurable

Let us also highlight one aspect of the SMART methodology – measurability. Measurability is the quality of your short term goals that allow you to measure and keep track of your progress. This will also help you define the results you want to achieve. Let us take the example of expanding the customer base for your business to 2000 in 3 weeks. To make this goal measurable, you can schedule a check-in where you assess the number of online customers of your products every day, as well as the number of in-person purchases made. That way, you can determine whether you’re on track with your goal or you’d need to adjust your deadline. You’ll also assess how effective the strategy you’re implementing is and where you need to focus your energies for maximum results.

Make your goals achievable

If you set unrealistic goals that you cannot attain, your lack of progress will negatively affect your confidence and motivation. Your goals must be achievable and feasibly possible, as they’d keep you motivated to work towards attaining them.

But there’s a catch; just because your goals are attainable doesn’t mean they are straightforward. Your short term goals may be challenging, but once they are possible to attain, even after hard work, then you can encourage yourself to push through the pain to develop that new skill or meet that business expectation, etc., and boost your confidence even further.

Identify challenges

There’s no achievement without challenges that come along. As such, you should carefully identify and factor in any challenges you may encounter as you pursue your goals. As you identify and understand these challenges before time, you can begin to draw up plans and strategies to overcome or avoid them. This will help maintain your progress because if these same challenges arose unexpectedly, they could throw you off track and even set in discouragement.

Technique to Achieve Your Short term Goal

Having developed your goals, there is the matter of actually achieving them. Here are some tips you can apply to ensure your goals don’t end up as written-down facts but are attained.

Write down your goals.

It is important to pen down your. Documenting them will serve as a reminder and allow you to track your progress. Many people make the mistake of keeping their goals in their brains, convincing themselves they won’t forget. The reality is, your goals don’t carry as much weight written down as they do in your mind. So, pen it down and have it as a reference to keep you focused on achieving them.

Focus on one short term goal

While it is ok to have multiple goals, you shouldn’t have many goals you focus on at a particular time. It is essential to focus on one short term goal or a group of similar short term goals at a time. After all, by definition, short term goals require a short amount of time to accomplish, so you can progressively move from one goal to another only upon completion or when they are similar and can be carried on concomitantly. By doing so, you’d achieve faster than toggling multiple short term goals at once, which can become distracting, and the result is your failure to achieve any.

Develop a List of Milestones

You must identify any important milestones and benchmarks that can serve as indicators when you’re closer to success. Your milestones shouldn’t be so many and should take a relatively short amount of time than the short term goals you’ve set. They should, however, still require some effort to achieve.

Let’s take a short term goal example of incorporating and running social media marketing in 2 months. Here’s a sample list of milestones you can have:

Goal: Incorporating and running social media marketing in 2 months

Milestone #1: Setup suitable social media accounts for the business

Milestone #2: Create two ads daily for the business

Milestone #3: Develop a hashtag for your product

Milestone #4: Create conversation threads about your product on social media, etc.

Create Step-Wise Actions

Once you’ve set your milestones, you then need to break them down again into minimal baby steps you can take towards achieving your short term goals. And the good thing here is, it doesn’t need to be overly complex or a giant leap that’ll last hours daily. Your daily steps are more minor actions. These small steps or tasks can be as small as 10 minutes that sum up your short term goals.

Sticking with the example of incorporating and running social media marketing in 2 months, here are some possible small tasks steps to consider:

Milestone: Setup suitable social media accounts for the business

Daily Step #1: Choose the social media platform(s) to use

Daily Step #2: Research the most suitable type of account(s) to create

Daily Step #3: Create social media account(s)

Daily Step #4: Create a catchy backstory of your business for your social media page, etc.

You can also put the daily tasks into your calendar or to-do list to not miss any tasks.

Share your goals with others

One tip to achieving your short term goals is holding yourself accountable to others. You can share your goals with someone else, like a trusted friend, family member, or colleague. This will promote accountability and push you to be focused on achieving those goals, and you’ll have someone to answer to if you don’t.  Depending on your goals, these individuals may even be able to help you achieve them by providing opportunities, advice, encouragement, or support to keep you moving forward.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective short-term goals for your business. I’ve started every single one of my 12 businesses with a clear set of short-term goals, and everyday I help other business owners set short-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

short term goals examples

How to prioritize goals

Having multiple short term goals is commonplace, and to avoid unproductive multitasking, it is essential to prioritize your goals, choosing which to do first and which to do next.

Here are a few steps you can apply to prioritize your short term goals.

  1. List your goals

The first step is to list out all your short term goals. This will lay it all out for you to quickly choose which short term goals to start up with and identify any dependencies that may exist amongst goals.

  1. Tick the most important goals

Having listed out all your goals, the next step is to tick the goals you consider the most important to you. While the definition of “important” may vary from person to person, you generally want to select the most beneficial goals to your life at this point.

  1. Assess the timelines

Having selected the most important goals for your life at this time, the next step is to determine when you would like to achieve your goals. You may, for example, have a short term goal of learning about marketing trends in two weeks for your business. Determining the timeline to each goal will help you identify the goals you should start working on right away and the ones you can push forward to some later time. And as a pro tip, be sure to set realistic timelines for each short term goal so that you don’t set yourself on an impossible task.

  1. Choose which short term goals to focus on right away

Having selected the short term goals that are important to you and assigned realistic timelines to each, you can now use this information to prioritize your goals. For example, goals with a high degree of importance and short achievable timelines can have a greater priority.  And as a pro tip, try not to start working toward another goal on your list until you have completed the initial goal with the greater priority, except there is a dependency relationship. The completion of an earlier task requires the commencement or completion of a later task.

  1. Make changes as needed

Having prioritized your goals, it is vital to keep in mind that your priorities can change with time. So, don’t get rigid. Be flexible enough to make any necessary changes to your prioritized goals as needed. For example, you may have had a short term priority goal to improve business productivity within two months. But then, after assessing the reviews from customers and you discovered lapses in your customer service, you may then set a new priority towards improving your customer service within a month or so. Improving your business productivity would now matter less as you’d need to focus on your customer service to ensure you don’t lose your existing customers.

Short term Goals Examples

Business Short term Goals Examples

  •         Begin an “Employee of the Month” award program.
  •         Create a profile on a new social media channel.
  •         Create an employee incentive program
  •         Develop a new product
  •         Gain several new customers
  •         Hire three new marketing employees
  •         Host giveaway programs
  •         Implement monthly giveaways for customers on social media.
  •         Improve business productivity
  •         Improve your customer service
  •         Incorporate SMART goals
  •         Incorporate social media marketing
  •         Increase business revenue
  •         Increase product prices by 3%
  •         Increase social media posting to three times a week.
  •         Increase traffic on your company’s blog.
  •         Learn about market trends
  •         Reduce business overheads
  •         Select a charity to begin sponsoring.
  •         Setup television advertisements

Career Short term Goals Examples

  •         Attend networking events
  •         Develop confidence
  •         Focus on the next step
  •         Get a professional certification
  •         Get Early to Work
  •         Get feedback on your work
  •         Improve your communication skills
  •         Organize your workstation
  •         Remove Procrastination

Financial Short term Goals

  •         Create multiple income streams
  •         Eliminate Your Credit Card Debt
  •         Reduce your monthly expenses
  •         Track your monthly budget

Study Short term Goals

  •         Build your ability to take notes in lectures
  •         Know your professor
  •         Spend less time on TV
  •         Spend your free time in the library
  •         Submit your assignments a week before the deadline

Summary

So there you have it. Here’s the article on long-term goals.

Do you have any ideas that we overlooked? If so, comment below

Are You Ready To Set Your Short-Term Goals?

Have you lost site of what to do next in your business? Every business owner goes through it. Sometimes it’s helpful to take cues from the world’s best business builders and see that clear, simplified goals in alignment with your strategy and values can be the best place to start.

If you want to see how one of today’s most famous entrepreneurs used short-term goals to build a $30 billion in just seven years, click the button below:

Want Personal Help Setting Short-Term Goals For Your Business?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I was at my limit and didn’t know where to go next with my business. Then my partner and I discovered the way out – someone who could help us take a step back, analyze our business, and set and prioritize realistic goals.

Finding someone who could help us with goal-setting, planning, overall strategy and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you set goals, add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time. 

SCHEDULE 30 MINUTES ON MY CALENDAR NOW

~ Alan Melton, Small Business Coach Associates

Six HR Digital Trends That Are Urging the Evolution of the Hiring Process

Hiring Process

The year 2020 has been a life-changing one for many companies around the world. But after that, electronic working— which has fast become the order of the day before the advent of the pandemic— is the new normal and has now been activated full-time. Subsequently, this year, 2021, has seen many advancements in the human resources hiring process. You can now work efficiently while hiring strong candidates and even keep existing employees with technological innovations.

In this article, you will be taken through six (6) HR digital trends urging the evolution of the hiring process.

Digital HR Trends for the hiring process

 

  1. PEO services and AI-based recruitment

Today, the word of HR has been revolutionized. Algorithms that programmers have hitherto developed are now helping employers seek proficient talents to fill their workforce. Professional Employer Organizations (PEO) are now given the task of checking applicants’ profiles from several sources. This may include their social media activities, amongst others. For instance, IBM makes use of AI to analyze a potential candidate before hiring. Their algorithm helps them analyze applicants’ sentence constructions and facial expressions to determine if they will be a good fit or otherwise. Other important areas where AI has influenced PEO services in hiring to optimize the HR world include payroll processing, onboarding, benefits management, and HR solutions.

  1. Data privacy protection

The world of work has evolved so much. And this evolution has led to an increase in fraud and cyber-attacks. Hence, it is now very important for businesses to take data security as a great deal. Thankfully, data privacy laws are guiding and guarding the use of people’s data across the world. The implication of this is that HR tools need to speed up protecting sensitive identifying information. Digital technology tools should be used to keep well-organized documents and data files on central cloud storage. Also, functions like digital signatures should help protect contracts and payment slips.

  1. Pre-employment tests & resume assessments

In the past, there’s a huge reliance on resumes and cover letters before recruitment. This is believed to help determine a candidate’s suitability for a job opening. But that is now a thing of the past. Today’s HR has made technological provisions to cater for that and test candidates’ experience, competency, and skills. The aspects that can be tested on may include:

  • Aptitudes: where candidates are tested on problem-solving skills, critical thinking, and the ability to learn.
  • Personality: here, candidates’ personalities are unveiled to check if they could fit into a position or team in a company.
  • Skills: specific skills are tested to check if candidates have the required skills and exposures to handle the position.
  1. Online learning, training & development for the hiring process

The recent pandemic has created a lot of opportunities in the world of work. There are now myriads of platforms to train, retrain and upskill staff and other important employees. Companies have begun offering their staff training to teach online work culture to them. Sometimes companies even make use of remote interpreting to reach their global employees. Hence, the implementation of these digital advantages brings development to the face of HR as it prepares the workforce to upgrade from the old, tired method to the new, faster working process.

  1. Employee appraisal and performance management

Unlike before, performance management and employee appraisal are now a continuous and integrated process. The regular annual performance reviews previously carried out are now fast overridden by a system that reviews employee performance more frequently (monthly or quarterly) as they give a daily report of their jobs.

  1. The cloud in regards to the hiring process

By now, there is no doubt that you must have heard about “the cloud” or that you could even have used it yourself. If you have edited a file on google drive, streamed music on Spotify, or probably uploaded a resume on LinkedIn, then you’ve seen it in action but didn’t just notice. The cloud is a very important tool for hiring. It gives the HR team the flexibility to find capable candidates through a global database search without hassles.

Conclusion

The usage of technology in the realm of HR is becoming ever rapid. And to maintain a successful hiring process, resource teams have to become tech-savvy. With this, the problems of global recruitment, credential verification, and applicants’ engagements would be simpler to resolve. Thus, efficiency would be harnessed as productivity will drastically be on the rise. Read this article about hiring employees for your small business.

 

small business coach

LONG TERM GOALS |WITH OVER 91 EXAMPLES|

Bonus Material: Learn Jeff Bezos’ Top 5 Long-Term Goals Before He Started Amazon.

Today I’m going to show you 1) what long-term goals are and why you should set them, 2) types of long-term goals 3) tips for setting long-term goals, 4) techniques for achieving your long-term goals, and 5) ninety one examples of long-term goals.
(Grab my write-up about how Jeff Bezos used five clear long-term goals to take Amazon from $10,000 to making him the richest man in the world in a few decades.)

Then read on for help on how to set clear and effective long-term goals for your business.

Long term goals are a great route to help you advance both professionally or personally. Such goals may take some significant time or effort to achieve. If you can understand how to develop long term goals effectively, it would help you monitor your progress and keep you motivated as you press towards achieving them.

In this article, we explore long term goals: what they are, how to write them, how to achieve them, as well as an exhaustive list of some long term goals examples to inspire you as you develop your own long term goals.

What are long term goals?

A long term goal is a statement of something you desire to achieve in the future. Long term goals usually take more time, planning, and steps than short-term goals would take. It is commonplace for short-term goals to take less than one year to accomplish, as opposed to long term goals, which can often be achieved after a year or even more. Since they can often take so long, long term goals usually consist of short-term goals, smaller and achievable steps that add up to the long term goal, which is the desired result.

You can set goals for various purposes, professional and personal. For example, you may be aiming to obtain a bachelor’s degree in business administration, which is an excellent long term goal example.  This long term goal can be broken down into a short-term goal like enrolling in a leadership course. Depending on the type of leadership course in this fictitious example, it can take you a day or even less to achieve, some weeks or maybe months, to complete the course. However, obtaining a bachelor’s degree will require months and even years of study and a combination of several courses to fulfill all the requirements to receive the degree.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective long-term goals for your business. I’ve launched and grown 12 businesses with a clear set of long-term goals, and everyday I help other business owners set long-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Long Term Goals Examples

Why set long term goals?

Long term goals are essential in that they give you a vision for the future and keep you purpose-driven and focused on attaining those set goals in the long run. This also helps you live a life of purpose and direction, as you have something to live for and look forward to.

It is vital to have a direction for your life, family, and career, ensuring you’re headed in a direction that’ll make you and your loved ones fulfilled and happy. Without such direction, life may feel not worth living.

To make your dreams come true and become a reality takes hard work and planning. You can’t just sit around wishing things will just happen! You need to take conscious steps to ensure things happen as you desire them to, and long term goals are a step in that positive direction. A career change or improvement often will require new training, education, or networking with new people. Your long term goals will make sure you take the right short-term actions that’ll land you the results of your long term goals.

To summarize, set great short-term goals, and you’d win battles. Set great long term goals, and you’d win wars.

Types of long term goals

As you set long term goals, you can stratify them into identifiable categories, depending on the domain of the long term goals – personal or professional. The types of long term goals include:

Career goals

Career long term goals speak of the professional achievements you hope to reach. Career goals typically reflect your desire to advance your career or professional standing in some way. They may include a complete transition from one career field to another, a promotion to a more fantastic career vantage point, or starting a new business venture.

Long Term Goals Examples

Financial goals

Financial long term goals represent monetary targets you desire to attain. Such financial targets may help you achieve a broader goal. For example, if you desire to buy a house, you will need to save up a specific amount of money. To do this, you can set strict financial goals, such as adding $10,000 to your savings account yearly.

Personal goals

Personal long term goals highlight achievements you desire to reach in your personal life. As we saw in the previous example of buying a house, these goals may sometimes overlap with financial goals. Personal goals may involve issues about your life like your health, hobbies, or interests.

 Tips for setting long term goals

When it comes to setting long term goals, there are many strategies you can use. Here are some quick tips you can use to help you set long term goals for personal or professional advancement:

Use visualization techniques

By visualization, we mean creating mental images of what you desire your life to be like at some specific time in the future, like 5 or 10 years from now. With the end goal fully visualized, you can then work backward to determine what steps you can and should take and the goals you should set to get to where you want to be. Creating these visual images will also help you fully internalize what you want and what your desires specifically are regarding the future.

Make Sure Your Long term goals are SMART

In writing your long term goals, you should ensure they align to the SMART model for better focused and more attainable long term goals:

S – Specific: be evident as you state your goal and define precisely what you want to achieve — be as specific as you possibly can.

M – Measurable: you should ensure you have a straightforward way to measure and keep track of your progress, and you move towards attaining your long term goals.

A – Achievable: Your long term goals should be attainable. What you desire should be realistically achievable, and you should carefully assess whether or not you can possibly achieve every aspect of your goal.

R – Relevant: Is what you’re shooting for necessary? Is it worth working towards the goal now? How does it align with other goals you may want to achieve?

T – Time-Sensitive: for every long term goal, there should be a deadline for accomplishment, as you would be able to hold yourself accountable. Whether it be a few months or years, if the plan is realistic, you’d surely achieve it.

Consider writing your SMART goals down to keep track of your progress. With the SMART methodology, you’ll have a clear path to realizing those long term goals one day.

Be specific

Drawing from the SMART methodology, including specific details, can help you define the results you want to achieve, as well as the necessary steps you need to take. Let’s take an example: suppose your long term goal is to learn a new language in 12 months. You can add specific details to the long term goal, such as, “I will practice the new language for 1 hour every day”. Such small attainable steps can really break up large chunks of your long term goals into more manageable parts that you can pay attention to.

Make goals measurable

Let us also highlight one aspect of the SMART methodology – measurability. Measurability is the quality of long term goals that allow you to measure and keep track of your progress. This will also help you define the results you want to achieve. As an example, your long term goal may be to lose 20 pounds in 6 months. To make this goal measurable, you can schedule a check-in to measure your weight every week or every month. That way, you can determine whether you’re on track with your goal or you’d need to adjust your deadline. If you desire to take a trip, you can set a long term goal of a particular sum of money every set interval, and once you meet your measurable expectations, you can pursue your long term goal.

Make your long term goals achievable

If you set long term goals you cannot attain, your lack of progress will negatively affect your confidence. Your goals must be achievable and feasibly possible, as they’d keep you motivated to work towards attaining them.

But there’s a catch; just because your goals are attainable doesn’t mean they are straightforward. Your long term goals may be challenging, but once they are possible to attain, even after hard work, then you can encourage yourself to push through the pain to develop that new skill or meet that financial/family expectation, etc., and boost your confidence even further.

Identify challenges

There’s no achievement without challenges that come along. As such, you should carefully identify and factor in any challenges you may encounter as you pursue your long term goals. As you identify and understand these challenges before time, you can begin to draw up plans and strategies to overcome or avoid them. This will help maintain your progress because if these same challenges arose unexpectedly, then they could throw you off track and even set you in discouragement.

Pro-Tip: Grab 30 minutes on my calendar for help setting effective long-term goals for your business. I’ve launched and grown 12 businesses with a clear set of long-term goals, and everyday I help other business owners set long-term goals and create a plan of action to achieve them, regardless of what stage of growth they’re in.

~ Alan Melton, Small Business Coach Associates

Long Term Goals Examples

Techniques to Achieve Your Long term Goal

Having developed your long term goals, there is the matter of actually achieving them. Here are some tips you can apply to ensure your goals don’t end up as written-down facts but are attained.

Write down your goals.

It is important to pen down your long term goals. Documenting them will serve as a reminder and allow you to track your progress. Many people make the mistake of keeping their long term goals in their brains, convincing themselves they won’t forget. The reality is, your long term goals don’t carry as much weight written down as they do in your mind. So, pen it down and have it as a reference to keep you focused on achieving them.

Focus on one long term goal

It is essential to focus on one long term goal at a time. While it is ok to have multiple goals, you should have one goal you focus on at a particular time. By doing so, you’d achieve it faster than toggling multiple long term goals at once, which can become distracting, and the result being your failure to achieve any.

Develop a List of Milestones

You must identify any important milestones and benchmarks that can serve as indicators when you’re closer to success. Your milestones shouldn’t be so many and should take a relatively short amount of time than the long term goals. They should, however, still require some effort to achieve.

Let’s take a long term goal example of writing a book within two years. Here’s a sample list of milestones you can have:

Goal: Writing a Book within two years

Milestone #1: Setup a convenient writing space

Milestone #2: Create a plan of work

Milestone #3: Do some more research on the topic

Milestone #4: Compile the draft of chapter 1, etc.

Create Daily Steps

Once you’ve set your milestones, you then need to break them down into daily baby steps you can take towards achieving your long term goals. Your daily steps are smaller actionable short-term goals. And the good thing here is, it doesn’t need to be overly complex or a giant leap that’ll last hours daily. Your daily steps can be as small as 10 minutes of actions that sum up to your long term goals.

Sticking with the example of writing a book within two years, here are some possible daily steps to consider:

Milestone: Prepare the writing space

Daily Step #1: Choose a location in the house that’ll serve as your writing space

Daily Step #2: Clear out any unnecessary items from the selected space

Daily Step #3: Make a list of items needed for space

Daily Step #4: Research the best table and chair set up, lighting setup, etc.

You can also put the daily tasks into your calendar or to-do list to not miss any of the tasks.

Long Term Goals Examples

Share your goals with others

One tip to achieving your long term goals is holding yourself accountable to others. You can share your goals with someone else, like a trusted friend, family member, or colleague. This will promote accountability and push you to be focused on achieving those goals, and you’ll have someone to answer to if you don’t.  Depending on your goals, these individuals may even be able to help you achieve them by providing opportunities, advice, encouragement, or support to keep you moving forward.

How to prioritize goals

If you’ve followed up until this point, then you know it’s completely fine to set multiple goals, just so long as you stick to one at a time. That is when prioritizing comes into play. Here are a few steps you can apply to prioritize your long term goals.

  1. List your goals

If you have multiple goals, then the first step is to list them out. This will lay it all out for you to quickly choose which long term goals to start up with. And as a pro tip, try not to list beyond 25 goals to ensure you don’t get entangled and confused with too many long term goals to choose from.

  1. Tick the most important goals

Having listed out all your long term goals, the next step is to tick the goals you consider the most important to you. While the definition of “important” may vary from person to person, you generally want to select the most beneficial goals to your life at this point.

  1. Assess the timelines

Having selected the most important goals for your life at this time, the next step is to determine when you would like to achieve your goals. You may, for example, have a long term goal of acquiring a promotion at work within the next five years. Determining the timeline to each long term goal will help you identify the goals you should start working on right away and the ones you can push forward to some later time. And as a pro tip, be sure to set realistic timelines for each long term goal so that you don’t set yourself on an impossible task.

  1. Choose which goals to focus on right away

Having selected the long term goals that are important to you and assigned realistic timelines to each, you can now use this information to prioritize your long term goals. For example, goals with a high degree of importance and short achievable timelines can have a greater priority.  And as a pro tip, try not to start working toward another goal on your list until you have completed the initial goal with the greater priority.

  1. Make changes as needed

Having prioritized your goals, it is vital to keep in mind that your priorities can change with time. So, don’t get rigid. Be flexible enough to make any necessary changes to your prioritized long term goals as needed. For example, you may have had a priority long term goal to acquire a postgraduate degree within three years. But then, after meeting up with a friend who opens up a multi-million-dollar business opportunity, you may then set a new priority towards establishing a business with two years or so. Getting a postgraduate degree would now matter less as you’d need to focus on the business idea.

Long term goals examples

What goals do you want to achieve? Here’s a list of over 100 long term goals examples across six general categories to make things easy for you.

Long term career goals

Here are examples of long term goals for your career that you can adopt:

  •         Become a certified professional
  •         Become a high-level manager like a director
  •         Become a thought leader
  •         Earn an academic certificate to add to your resume
  •         Find a career you love
  •         Get a promotion at work
  •         Get a raise in your salary
  •         Go to college if you haven’t before
  •         Grow your current business, e.g., Gain a new market or introduce a new product.
  •         Increase your sales
  •         Learn a new skill
  •         Mentor a friend to guide their subsequent career decisions
  •         Publish professional articles online to build your resume.
  •         Resume your studies and finish a degree
  •         Start a new business
  •         Win an award at work
  •         Win over a certain number of clients
  •         Develop your soft skills, like self-confidence, communication, work ethic, etc.

Long term family goals

Here are some examples of long term family goals:

  •         Decide the perfect size for your family
  •         Donate old clothes or toys every year
  •         Find a life partner
  •         Finish a book list on family relationships
  •         Enhancer strong relationships with your parents and/or siblings
  •         Foster strong relationships with your extended family, such as grandparents or cousins
  •         Go on annual family road trips
  •         Organize yearly celebrations for your parents, siblings, or children
  •         Plan an annual family Olympics
  •         Plan to visit some locations on your family bucket list
  •         Spend money on experiences instead of things
  •         Start a family
  •         Take professional family portraits every year

Long term life goals

Here are some examples of long term personal goals:

  •         Purchase a primary home by the water body (seaside or lake, etc.)
  •         Be able to purchase a home for vacations
  •         Renovate or update your current home
  •         Become a black belt in Judo!
  •         Build your dream home
  •         Climb a mountain
  •         Complete a triathlon
  •         Create and commit to a fitness routine
  •         Create and finish a reading list
  •         Learn a foreign language
  •         Learn how to play an instrument
  •         Master an art or craft like painting, knitting, woodwork, etc.
  •         Move closer to your family or friends
  •         Move to the city of your dreams
  •         Move to your dream country
  •         Own your own land
  •         Run a full marathon
  •         Run a half-marathon
  •         Take a vacation to your dream destination
  •         Travel to your home country
  •         Work on your public speaking skills
  •         Write a book

Long term financial goals

Here are some examples of long term financial goals:

  •         Become financially independent
  •         Become financially free (no debit or mortgage)
  •         Build a business
  •         Build a retirement nest egg
  •         Build an emergency fund
  •         Earn a certain amount of money through multiple passive income streams
  •         Earn more money from your job
  •         Generate passive income
  •         Increase your credit score
  •         Invest in real estate
  •         Invest in the stock market
  •         Pay for a car in cash
  •         Pay off credit card debt
  •         Pay off student loans
  •         Pay off your mortgage
  •         Purchase a house
  •         Retire early by the age of 50-55
  •         Save enough money to send your children to college.
  •         Save for your children’s weddings
  •         Semi-retire early

Health and fitness goals

Here are some examples of long term health and fitness goals you can consider:

  •         Adopt a healthy lifestyle
  •         Implement practices to reduce the risk of diseases such as diabetes or heart disease
  •         Be able to do a one-rep dead-lift with 100kgs
  •         Fit into your old-size jeans
  •         Follow a healthy diet for life
  •         Get abs or tone your legs
  •         Lose a certain number of pounds
  •         Lose weight from certain body areas like stomach or hips
  •         Lower your BMI
  •         Lower your cholesterol levels
  •         Master yoga
  •         Practice endurance training and strength training
  •         Run a full marathon
  •         Run a half marathon

Long term spiritual goals

Here are some examples of long term spiritual goals you can consider:

  •         Attend church service every Sunday
  •         Be clear about your beliefs
  •         Do a kind deed every day over the next 365 days
  •         Forgive your foes
  •         Go on some mission trips in a year
  •         Go on a personal retreat to reflect and pray
  •         Help someone restore their spirits
  •         Join a Bible study and participate weekly
  •         Mentor a young believer
  •         Observe and recognize the interconnectedness of everything
  •         Practice gratitude
  •         Read about your religion’s history and origin
  •         Read biographies of early church leaders
  •         Read the whole Bible over the next two years
  •         Reflect on your actions
  •         Support a child through a charity

Summary

So there you have it. Do you have any ideas that we overlooked? If so, comment below.

Are You Ready To Set Long-Term Goals For Your Business?

 

Have you lost site of where your business is going? Every business owner goes through it. Sometimes it’s helpful to take cues from the world’s best business builders and see that clear, simplified goals in alignment with your strategy and values can be the best place to start.

If you want to see how one of today’s most famous entrepreneurs used long-term goals to go from $10,000 to the riches man in the world in a few decades, click the button below:

Want Personal Help Setting Long-Term Goals For Your Business?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I was at my limit and didn’t know where to go next with my business. Then my partner and I discovered the way out – someone who could help us take a step back, analyze our business, and set and prioritize realistic goals.

Finding someone who could help us with goal-setting, planning, overall strategy and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you set goals, add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time. 

SCHEDULE 30 MINUTES ON MY CALENDAR NOW

~ Alan Melton, Small Business Coach Associates

small business coach

Taking Your Dream from an Idea to Reality

execute your idea

How do you execute  your idea? If you a natural problem solver, you may be great at doing so. Maybe it is so second nature to you that you never stop to think about what a great skill you have to leverage. It might seem like the marketplace is saturated with so many products and services that you couldn’t possibly have something different to offer.

For many reasons, this line of thinking shouldn’t hold you back from executing your idea. If you see a gap in an industry or think you’ve found a way to improve a good or a service, then you have good reason to try your hand at entrepreneurship. Here are a few things to guide you as you consider leaping into business and execute your idea.

Here are the steps to execute your idea

execute your idea

So you think you have a business idea?

Before investing time, money and resources into your potential business, take some time to  get to know the marketplace around your idea. Is the opportunity localized? Do you have direct competitors, or is it more of an adjacent offering? Will you require a brick-and-mortar location or can you operate online? After the last year or so you may also be asking yourself if your idea is pandemic proof. Should some uncontrollable force of nature come along and change consumer behaviors, think about whether or not there is room to pivot your business model.

Other important questions you should be asking yourself that revolve around your business are the who, where and how. Who is your target market? Where do they live? How old are they? How do you get them to know of your business? The more you know about your audience, the better you can serve them. Being able to anticipate needs and being in that right place once that need becomes strong enough for a conversion lends itself to a sturdy business model. This will increase your chances of executing your idea.

Determining Your Logistics

Once you feel confident in the value you plan to provide and whom you plan on providing it to, it’s a good idea to get a sense of whatever logistics may be involved. To start you might want to consider important roles and whether they are in-house or outsourced, like an accountant. If you have an innovative product, you might want to consider seeking counsel from a patent lawyer. Or maybe you came up with a great name for your business that you could see yourself building a strong brand around, you may need to hire a trademark attorney.

Another vital consideration is choosing the business structure you’d like to establish. You want to be sure you do what best fits your personal situation to protect yourself and your finances. Whether you feel it’s best to start a sole proprietorship, an LLC or another structure, you want to be sure you’re fully aware of the liabilities that come with each, and what protections they do or don’t extend to you.

At this point, you might also be considering one or more partners, which will also factor into this decision. Besides sharing financial and legal responsibilities with them, you’re going to be making so many decisions with these individuals, so be sure they are people that you are completely comfortable having honest and clear communication with. Executing your idea is close at hand now!

Time to Roll Up Your Sleeves

Oftentimes people get overwhelmed by the idea of starting, but you’re never going to know until you try, so just jump in. Be prepared to work. A good-faith effort will involve a lot of working hours, making sacrifices to your work-life balance at times, and trusting the process. You may doubt your future leadership skills, you may doubt your management skills, but you can grow at anything you put your time and energy into. You don’t need to be perfect or have all the details ironed out to get moving on your dream. You might always feel like it’s too soon to start.

A great example of someone who executed an idea into business and put themselves right into the thick of the hustle is Gopuff’s cofounder Yakir Gola. While still enrolled in college, he and his friend saw a gap in the convenience goods market. Instead of putting off his vision and waiting to finish classes, or letting other factors become an obstacle, he was out there making it happen. Gola was personally delivering orders for the early iteration of his convenience items delivery business. Now the company delivers in cities across the country, with a recent expansion to the west coast.

If you’re willing to work, you too can make it happen for yourself and execute your idea.

Sustain and Scale

Once you’ve gotten started it’s likely you will quickly catch on to the common situations, problems, and areas for improvement. To fully execute your idea, don’t let these things discourage you, but rather see them as the chance to expand yourself and your business. Seeing these as opportunities rather than hindrances is a great way to work on your brand loyalty. Customers will always appreciate you refining their experience for the better. It shows a level of commitment to them that not all other businesses are willing to deliver.

This constant reassessment of your business’s needs might lead to positions needing to be created or consultants hired. Growth can be a tricky pain point for a business because you don’t want to scale too quickly. Hire too many employees but you can’t sustain business growth and you could end up needing to do lay-offs. On the other hand, if you don’t hire enough people, you could fall short on your ability to meet your customers’ needs. It may be best to defer to professionals, so look into business coaches, mentors, and consultants and see which option best suits your needs.

Summary About Executing Your Idea

The best part of taking a chance on yourself and execute your idea is watching something you built become successful and making a difference in your customers’ lives. However, if you’re willing to put in the leg work required through each of these steps, you’re well on your way to giving life to your dream and becoming your own boss. Here’s an article on the do’s and don’ts of business startup.

 

small business coach

The Ultimate Manager’s Guide For Leading Remote Employees

remote employees

Ultimate Manager’s Guide For Leading Remote Employees

It’s no secret that remote employees are profitable for business. There is both a reduction in office maintenance costs and an opportunity to choose the best employees without being tied to a specific location. But how to get people you’ve never seen in your life to work effectively is a mystery to many leaders. Unfortunately, in such a situation, classical managerial skills are not enough. Soft skills come to the forefront in this system.

Confidence

Remote employees need to be trusted much more than the team that sits with you in the same open space. To be able to trust your employees, select future remote employees as carefully as possible, taking into account all the features of your company. 98% of leaders of remote employees fall into the trap of distrust. Usually, this disease is cured by the first emotional burnout or the first dismissal of a subordinate. Then, either you learn and rebuild, which is always painful, or realize that remote management is not your strong point and change your career priorities.

Carefully select remote employees for the team and lower the level of expectations. The result will please you very much.

Communications

The bad news is that a person assimilates up to 60% of information through non-verbal. The team loses this valuable 60% working remotely, which means they need to be replenished through an accessible and coherent communication system. It would be best if you found a task manager that is convenient for everyone. It is essential that tasks are not confused, lost, or duplicated. Everything should be transparent and straightforward. Next, create a single information space where public documents and everything necessary for comfortable work will be posted. It is also your team’s responsibility to know what technology tools to use to exchange information and how to send large files. And, the most crucial rule, always ask remote employees to talk about how they understand the task – this will save you a lot of time, effort, and nerves.

The most challenging thing is to drive the entire team into a single task manager and require all participants in the process to use it all the time. Here only time and consistency will help you, and then a habit will develop. A single information space and summaries of accepted tasks will help you make sure that everyone speaks the same language – the language of your business.

Motivation

Unfortunately, not everything depends on the salary. To get a person to work with a cozy and warm sofa with Facebook, and TV shows nearby, you need to give the team a little more than just a salary. The remote team needs common motivational meetings: all project participants must understand where the company is coming from and where, the difficulties, and what will allow the team to be even more effective. Be sure to support and implement employee initiatives. Try to praise and be grateful – more and more often than we are all used to.

Practice shows that only an employee who believes in and shares the mission and values of the project can work effectively remotely. Define and clearly articulate your goal, mission, and objectives. Please make sure everyone knows, understands, and shares them. And don’t forget to praise and support employee initiatives.

Rules

Unfortunately, all the skills indicated above will not help you if you do not have clear and unambiguous rules followed by all team members. Creativity and self-organization are great, but not where you do business. Achieving goals requires a system and regulations that are easy to read and understand. Build an organic and stable system out of everything. With your personnel selection use clear criteria and assessment systems.

Motivation

Establish Key Performance Indicators with a transparent reward system. The rules must be uniform and equally valid for all team members.

This point can be a revelation. After all, it seems that if you trust your remote employees in your team, everything is in order with communications and motivation, then the puzzle has solved. But no! It is important not only to define sane boundaries and clear rules of the game but also to reinforce the boundaries with all employees. The situation when everyone is equal before the standards precludes many contradictions and disagreements.

Summary

For the effective work of a remote team, you need to mix in equal proportions trust, intelligible communication, and clear motivation, and then season it all with rules. Congratulations, your remote team is ready to be managed!

 

small business coach

6 Steps to Build Brand Loyalty

brand loyalty

How do you maintain brand loyalty? For any business, retaining existing clientele is as important as it is to acquire new ones. Thanks to ecommerce, clients today are able to compare products and services online before they can close a deal. This makes it difficult to rely on conventional methods of building brand loyalty, especially since customers are always looking for information about different products or services to inform their purchasing decisions.

Maintaining brand loyalty has become harder today since customers are always scouting for the best deals and experiences. However, once you have loyal customers, they can be highly beneficial to your business. Repeat customers are known to market a brand or business through word of mouth, and they will always make frequent purchases, and sometimes, in bulk.

The tricky part for any business is turning a first-time buyer into a repeat client. Based on numbers, only a small percentage of first-time buyers become repeat clients, which is why your company needs to invest in building brand loyalty amongst all your clients.

What Is Brand Loyalty?

Brand loyalty can be defined as the act of having clients come back to a business for products or services over an extended period instead of going to a competing brand for the same service or product. In simpler terms, it is simply the willingness of your clients to buy from your brand and not any other.

Brand loyalty has little to do with financial reasons and more to do with how your clients view your brand or how your business makes them feel as clients. This boils down to the customer’s experience when interacting with your brand to your brand’s reputation, including its values and missions.

Brand loyalty is about MuchNeeded customer retention. It measures the ability of a brand to keep clients coming back for more and the effort you put into ensuring they keep coming back after every purchase.

How to build brand loyalty

If you are looking to grow your client base and retain more clients, here are steps you can take to build brand loyalty.

Deliver value

For your customers to become brand loyal, they need a loyal brand. The best way to become a brand of choice is to ensure you deliver quality and value on all your products and services. Maintain the high quality your client is accustomed to, and strive to deliver on your client’s expectations.

Being reliable and consistent will keep your old clients and get you new ones since they will never feel the need to go anywhere else.

Focus on your brand’s mission

Once you have decided on your mission as a brand, you need to ensure you remain consistent and stick to it. Customers are more likely to remember a brand when it stands for something and spread its values whenever it engages with its followers.

Part of sticking to your brand’s mission involves identifying and using consistent branding elements like fonts, colors, and logos. Use consistent imagery like images, graphics, and styles and have a consistent tone and voice whenever you represent your brand.

Provide outstanding customer service

How customers are handled when they come to your store is a huge contributing factor to whether or not they become repeat clients.

Today, most businesses handle their customer care through social platforms and instant messaging. This has taken away physical interaction, meaning a client cannot read the body language of a service provider, which often makes it possible to judge customer service.

When offering customer service online, it is important to have well-trained customer care professionals in terms of how they approach the clients, how they talk to them, and how they respond to queries online. Part of delivering excellent customer service is to ensure a client’s issue is addressed to their satisfaction.

Reward customers with special offers and discounts

Reward programs have grown to become some of the best ways to build brand loyalty. This is a great strategy if you prefer giving incentives to make clients return to your business. Clients love free stuff or discounted goods. Offering special offers and discounts on products or services is a good way of making your client come back.

Reward programs encourage buyers to keep buying with a brand to grow their points, which can be redeemed for merchandise of other services. You can also include special birthday discounts and holiday promotions to encourage your client to keep buying.

Keep customers informed and engaged

Connecting with your clients is an essential part of making them feel appreciated and give them a sense of belonging.

One way to connect with your clients is by giving them information. This can be in the form of blogs or guides about using your products. The best information should be of value to your clients and should offer more understanding of the products or services you offer.

You can also connect with your clients and target audience through engagement. This includes answering queries on social media platforms, becoming a trusted voice in forums, and promptly replying to messages and emails from your clients.

You can use customer engagement to inform them of the latest trends, deals, and discounts. When you make your followers fans of your brand, they feel more involved in the company and thus choose to associate with it. This is how they keep coming back for more.

Encourage customer feedback

Encouraging customer feedback is an important part of building brand loyalty. When you allow your clients to offer feedback, it makes them feel important to your brand and part of your decision-making process. By encouraging them to give feedback, you give your brand a human persona that is easy to approach and ready to learn from the clients.

Ensure you acknowledge feedback, good and bad. When you get negative feedback, ensure you address the issue and keep your audience informed on the steps taken to remedy the issue. Through feedback, a brand has the potential to grow since it learns from the consumers about what they want and how they interact with your products or services.

Clients return where they feel wanted, and a business that accepts feedback and acts on it is one most clients will want to associate with.

Conclusion

For any business, investing in creating a brand worthy of customer loyalty will always pay off. By focusing on the steps highlighted in this post, you will stabilize your revenue stream and allow your business to grow in client numbers. Check out this article on Ways to Use Content Marketing.

 

small business coach