Top 8 Cash Management Tools For Small Businesses


It’s important to work with leading cash management tools to manage your small business. As cash management may either affect your business negatively or positively, choosing the ideal one for your business is a crucial decision. Before we list the top cash management tools, let’s understand first what cash management is.

Cash management refers to how you control and manage the cash flow in and out of your company or business. It is also how one collects the fund coming from clients and how business expenses are managed.

As a small business owner, it’s vital to understand that cash flow management determines the stability of your business. A healthy cash flow leads to timely collection and payments leading to business growth. Fortunately, you can use any online accounting services or other tools to manage your business cash flow.

Here are top-rated cash management tools for small businesses:

1. QuickBooks Online

QuickBooks Online is arguably the most reliable cash management tool for small businesses. While it can be daunting for business owners when the tax period knocks on the door, this tool makes managing your accounts easier. QuickBooks assist in tracking invoices, managing expenses, view profit, and loss ahead of tax filing. However, there’s a monthly fee that comes with QuickBooks. Nevertheless, you can try it for 30 days for free to know if it suits you.


2. Float

Float is a cash management tool that can be connected to other accounting tools such as Xero, FreeAgent, and QuickBooks. Float makes it easier to view the future bank balance of your business without using difficult spreadsheets. Float also features transaction notes, budget bars, and elegant reports so you can get full information on your finances. This is a visual and intuitive tool that provides clarity and confidence in managing your business funds.

3. Xero

If you’re looking for a simple cash management tool for your small business, Xero might be the best solution for you. Xero has a clean interface and can fully integrate with a third-party payroll service. When Xero is integrated with GoCardless and Stripe, businesses can collect payments from clients online.

Founded in 2006 in New Zealand, Xero currently has more than 2.7 million users globally. Xero is popular in New Zealand, the United Kingdom, and Australia. Xero has also been tremendously growing in the United States.

4. Pulse

Pulse is another cash management tool that helps you monitor your business’s cash flow. With Pulse, you can get several cash flow views daily, weekly, or monthly. This tool can also make managing your cash flow by project or company easy. It also features projection reports so you’ll be aware of how your money is moving.

Additionally, Pulse provides reports in numerous currencies. With Pulse, you can allow access to selected users involved with accounts. If you have QuickBooks, you can integrate it into your Pulse account for advanced accuracy of projections.

In short, Pulse enables you to come up with genius business decisions by allowing you a closer check at your expenses, income, and cash flow forecast. It also helps you determine when to hire additional staff or make more significant purchases via its cash flow management aspects.

5. FreshBooks

One of the most important accounting requirements for small businesses is invoicing. Thankfully, FreshBooks provides more invoicing customizations compared to other cash management tools. Its key function is to print, send, receive, and pay invoices. It can also offer basic bookkeeping requirements for small businesses. FreshBooks makes it easier for businesses to send proposals and invoices, collect customers’ retainers, request deposits, track time on projects, as well as receive payments.

6. Scoro

Scoro is a sturdy tool that takes care of all aspects of a business. It has a variety of services that include cash flow management. It is an all-in-one business management tool that consists of budgeting, project management, and customer relationship management. Its reliability is on another level according to its users.

Scoro brings each team member, project, report, and sales into one place. It’s undoubtedly a complete tool to help you be on top of everything. Scoro’s features include time management, business management, finances, projects and tasks, customization, client management, integrations, reporting and dashboards, and mobile app.

7. Wave


If you’re running a service-based small business sending simple invoices without the need to track inventory, Wave is the ideal accounting tool for you. For instance, most freelancers and other service-based businesses benefit from Wave’s free features that cover all accounting needs with ease. It can also provide its users with end-of-year accounts to prepare a business’ tax return.

Wave comes with accounting features each business might need, such as expense tracking, invoicing, financial reporting, and receipt scanning. Luckily, you can access these features online or via a mobile app. With Wave, bookkeeping, reporting features, and invoicing are free. However, payroll and customer payment processing are considered premium services that come at a cost.

8. Cushion

Cushion is a cash management tool designed for freelancers who need to stay on top of managing and planning their business. This tool can help you forecast your schedule, helping you plan for months, even when your clients change their timelines. With Cushion, you’re guaranteed a general overview of the whole year and be aware of availability and overbooking.

Cushion helps you realize your financial goals. It automatically adjusts your monthly goals throughout the year while separating what you need to earn from the desired profit. Likewise, Cushion helps you send and visually track invoices while allowing you a glimpse of patterns in your pay schedule. This tool can also be integrated with FreshBooks, Xero, among others.

Conclusion on Cash Management

As a small business owner, it’s essential to stay on top of the game for your business to grow, and for this to happen, you need to maintain accurate cash flow management. Cash flow management enables you to make wise decisions regarding your business. It provides you with accurate information on how your funds move in and out of your business. It’s believed that if you don’t track and manage your cash, you could end up making permanent mistakes that might harm your business.

Agreeably, you’re likely to find one suitable for your business with the tools mentioned here. These tools will help you track your cash and make better decisions for your business. Consider trying them out and see how your business benefits from them.


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5 Tips For Finding The Best Digital Marketing Agency


As its name implies, a digital marketing agency can help you out with your digital marketing needs. Those campaigns can be classified into two: inbound marketing and outbound marketing. For the former, the digital marketing agency focuses on tactics like Search Engine Optimization, web design, and social media marketing. For the latter, your chosen agency will work on email marketing, as an example.

With the comprehensive role a digital marketing agency plays for your business’ success, it’s easy to see how there’s no skimping on this choice. You have to choose the best to implement your digital marketing campaigns and you should be ready with your budget to maximize everything. If not, the agency may not do so much for you to actually elevate and improve your marketing efforts.

It’s a great idea to look for preferred and reliable digital marketing agencies online and check out this recommended site to determine if they’re the one you’re looking for to suit your marketing needs. 

This article helps you out with some of the best tips to help you find the best digital marketing agency for your brand.

1. Determine What Your Company Needs


Digital marketing agencies come with their respective strengths and weaknesses. The only way for one to be considered as the best is for you to weigh what they can offer versus what you need from them. Otherwise, if the digital marketing agency you hire can’t address your needs, then you’re never going to be satisfied with what they can offer you.

To make this ascertainment, you can start by answering the following questions:

  • What is it that you want to accomplish with digital marketing?
  • What services do you regularly need from a digital marketing agency?

Spending time answering these questions can increase the likelihood of finding a digital marketing agency which can turn out to be the best match for your business.

2. Ask About The Services They Offer

Once you’ve determined what your company’s marketing needs are, you can then proceed with asking the digital marketing agency about what their services are. This can help you compare the services of one agency to another. It’s important, for you to have a well-founded comparison of what services are included in the price you’re paying for, and what aren’t.

Generally, some of the services offered by a good digital marketing agency include:

  • Search Engine Optimization (SEO). This refers to that branch of digital marketing which is needed to get your website to rank higher in search page results. This is very important, given the numerous websites which are all over the internet today. You can only put your website a few steps ahead of the competition when your website makes it to the top results, therefore also increasing traffic to your site.
  • Facebook advertising. As its name implies, this refers to advertising on Facebook, usually through paid or sponsored ads.
  • Content marketing. This refers to the creation of various types of content, so the proper keywords can be incorporated to help make your content rank higher.

3. Field Of Specialization

There are digital marketing agencies that have a field of specialization, while there are also those that are general in nature. If you’re not particular about choosing one with specialization, then you don’t have to be so concerned about the specialty. However, if this is something important to you, then ask the digital marketing agency what they specialize in.

In particular, there are certain areas you may want to pay special attention to, like:

  • Web Design vs. User Design

When it comes to designing a website, there are agencies that lean more towards the aesthetic, or the website design itself. On the other hand, some digital marketing agencies focus on the user design experience and the functionality of the website to its browsers. 

You can have an idea of what the agency’s focus is by looking through their portfolio of past websites made. If you notice that the majority of the websites they’ve made lean towards graphics and other design matters, then you can gauge that web design is their specialty. Finding a reliable Philadelphia web design company can solve all your problems, regarding website design, but also regarding marketing and content creation. On the other hand, agencies that focus on user design take into account key performance indicators (KPIs) and other metrics.

  • PPC and Paid Advertising

There are digital marketing agencies that also work as paid advertising consultants. They’re agencies that can help you create a valuable proposition to come up with effective advertisements that are optimized to deliver results.

4. Know Your Budget


Whatever budget you have, stick to it. There’s no reason for you to spend any more than you can afford, given how there are so many digital marketing agencies you can hire. Don’t be pressured to pay for the services of a more expensive digital marketing agency, when you know you can hire cheaper ones, with services that are just as competitive.

The best way to determine which agency could be the best for the budget you have is to compare the services offered, quality of the work done, and the overall reputation versus the price of their services. 

Keep an open mind to have that discussion on the table. If you’re able to determine with certainty that your budget may be too narrow, that’s when you can stretch it. But, remember to keep it only within the allowable limits of what you’re comfortable spending.

5. Go Through The Reviews And Testimonials

By the time you go through the agency’s reviews and testimonials section, you should have already narrowed down your options to at least three to five. Be as thorough as you can with reading the reviews, so you can spot any potential red flags.

On top of the testimonials themselves, check the dates of the reviews. If you can find positive reviews that go back three years or more, that’s a tell-tale sign that the agency means business. They’ve been committed to providing quality service to their clients for many years now.

Final Thoughts on A Digital Marketing Agency

Before signing up for a digital marketing agency to hire, it’s important to be able to narrow down your options first. Given the demand for digital marketing, it’s not surprising how there are numerous digital marketing agencies springing left and right. However, you ought to know that not all of those digital marketing agencies are equal, as there are some which are better than the others. To achieve the best results for your business, you have to settle not just for the best, but for an agency that understands and can fulfil your marketing needs. Let the tips above guide you in making that choice.


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How To Transform A Market Idea Into A Medical Product


To transform an idea into a product, approach decisions with a business mindset. Aspects of business, namely marketing, production, sales, finance, intellectual property, legalities, and others must be deliberated. Making a medical product isn’t just the end, it’s the beginning. Of all aspects, marketing is perhaps the most important in the overall business strategy.

Every industry has unique key performance indicators (KPIs), and the medical industry is no different. KPIs give direction on what a business ought to focus on in its bid to secure a share of the market. To succeed in any industry, you need to have a good understanding of what it’s about. Define your customer’s attributes, then design a product that’ll meet the customers’ needs. This isn’t always a straightforward process because usually, there’s a lot of research and time-consuming observations involved.

Nonetheless, you need to be strategic. It’s not enough to just get a good idea. You need to have a good medical product. You need to have a plan of execution that works. In addition, you want to make your offering as unique as possible. Success requires that you put a lot of thought into what your strategy is and where you want to position yourself in the market for medical products. Make no mistake, making an excellent product is important. However, things like design, implementation, planning, and strategy are just as important in the success equation.

That being said, here’s a brief guideline on how to turn your market idea into a medical product:

1. Product Design And Manufacture


That idea you have in mind is eventually going to be made manifest in the product you intend to sell. You want to sell a product that’s functional, effective, and well-designed. It’s worth giving adequate thought to what you want the product to accomplish because what you have in mind may not always be the most practical thing. According to medical equipment manufacturer RBC Medical, when it comes to design, you may not want to go at it alone—you could conduct some research by posting questions on public forums or send questionnaires to relevant people or businesses.

You want to make something that people are going to buy. Whether it’s a private doctor, government hospital, or private person, you still want to make sure your product works as it should while maintaining functionality. The product should be designed to deliver the best value in that regard.

Moreover, you need to consider how you’re going to manufacture this product. Are you going to be outsourcing, or are you going to build your capacity to do the product? Are you going to integrate it with automation, cloud engineering, computing, or artificial intelligence? Ask yourself all these questions because how you build your product matters. This also ties in with the costs of production, which affect the price of the final product. So, it’s worth doing some proper research to determine which production methods you’re going to use.

 2. Product Pricing And Cost Structure

Several factors determine the price of a product. But if you’re planning on entering a market, it’s most informative to analyze existing products. Observe and analyze how competitors price their products and determine where you’d want to be on the pricing spectrum.

You want your product quality, features, usability, and functionality to justify the price you’re charging. Now, different products will use different technologies and features. So, with price determination, you want to make sure that the price that you charge covers the cost of production to the extent that you make a profit. Be mindful of the break-even numbers. 

Also, remember that factors such as market position, brand recognition, and material quality may affect the pricing.

3. Financing 

These endeavors may be costly, so you might need investors to support you. You have many options—seed capital, venture capital, bank loan, and others. It’s also possible that you can finance yourself, especially in the instance that you make a product that doesn’t need a huge capital outlay.

4. Marketing

If you’re going to sell your product onto the market, you need to have a plan of how you’re going to advertise your product, bring awareness, and attract customers.

  • Marketing Plan

Whether it’s a business-to-business (B2B) or business-to-consumer (B2C) business model, you need to have a plan on how you’re going to sell yourself to the market that you’re targeting. If you don’t have a plan to bring awareness to your product, people won’t know. People won’t buy what they don’t know.

Therefore, you need to draft a marketing plan detailing who your potential customers are, their interests, their alternatives, their preferences, their budget, and other relevant aspects of their profile. Then plan around the customer that you have profiled. Draft a plan that sets you apart from the competition.

Another important part of the marketing plan is the marketing budget. This provides parameters within which your marketing team can maneuver. You need to have milestones that are measurable based on your targets. It’s always good to have measurable metrics. Also, you need to give yourselves reasonable milestones, especially if you’re starting from scratch.

  • Marketing Strategy


A strategy is a plan of action, and it’s informed by the marketing plan. So, the marketing strategy highlights in greater detail the marketing mediums, tools, software, applications, public relations, and advertising tools used to market your product.

In that light, different companies will adopt different approaches. There’s no one-size-fits-all strategy. Some people even prefer doing trial and error, especially if the market is hard to define, small, or its target customers are difficult to profile.

Businesses have to develop strategies to lure customers. Once you’ve created a specific product, you need to tailor your marketing strategy to promote that product. Make advertisements or campaigns that highlight why your product is better than alternative products and why customers should choose your product. Give the customers a reason to buy your product. Ensure that whatever tools you use, i.e., promotional, advertising, public relations, software, hardware, you get the job done.


Transforming a market idea into a medical product requires a lot of thought and planning. This is because you need to be clear about who your customer is, what they want, what your product offers, and what problem your product is solving. So, for your market idea to gain traction, you need to plan. Use the aforementioned points as the starting point to bring your market idea to life. Remember, there’s no one-size-fits-all solution. What works for one business may not work for you.


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How To Improve Your Company’s Cloud Security Infrastructure

cloud security

For business owners, cloud computing security has presented significant benefits and advancements in terms of efficiency and accessibility. The majority of business leaders said that the cloud helped them stay competitive due to its ability to make their services and apps available faster while improving business performance and lowering overall IT cost.

That said, the cloud does bring a host of new security risks. In fact, statistics show that almost 80% of organizations surveyed experienced a cloud security breach.

Fortunately, there are several ways to minimize the risk of security breaches in your business’s cloud infrastructure:

  1. Consult The Experts

Dozens of IT companies offer services or solutions specifically designed to enhance the security of your cloud infrastructure. If your business’s internal IT staff doesn’t have cloud expertise or if your existing security solutions don’t support a cloud infrastructure, you can get outside help.

You can hire IT consultants with expertise in cloud computing security to help in strengthening your cloud infrastructure. If you’re in the area, you can visit these IT consultants in New York that can help educate you and enforce cloud security policies for your business.

Outsourcing expert help also makes sense for businesses using multiple cloud computing services from several vendors. They can also help in monitoring and managing your cloud infrastructure for any unauthorized access.

2. Take Passwords Seriously

A strong password is a best security practice not limited to the cloud. Implementing a strong password possibly helps in preventing unauthorized access. As a minimum requirement, passwords should have at least an upper-case letter, lower-case letter, a symbol, number, and should be at least 15 characters long. In addition, it’s important to enforce regular password changes every 90 days.

A password policy like this can help defend against most brute force attacks and breaches.

3. Use Multi-Factor Authentication (MFA)

While strong passwords may be a good line of defense, the traditional username and password combo are often insufficient to protect cloud user accounts against hackers. That said, you may want to add an extra layer of security and protection with multi-factor authentication. MFA is an authentication method that requires a user to provide two or more verification factors to have access.

The most common MFA factor used for one-time passwords (OTP) are four to eight-digit codes that a user received via SMS, email, or mobile apps. These codes are generated periodically or every time an authentication request is submitted. As its name implies, OTPs are only valid for one session, usually for only a few minutes.

Other than OTPs, biometrics, personal security questions, and access badges can also be used to authenticate user identity.

cloud security

4. Strict Control Of User Access

Most employees don’t need access to every piece of data, file, or application in your cloud infrastructure. Thus, you’d want to implement a strict and tight control of user access by setting proper levels of authorization with an Identity and Access Management (IAM) plan and policy. This ensures that every employee can only view and use the data and applications necessary for them to do their job.

Assigning access control helps prevent an employee from accidentally opening and editing information that’s not authorized to access. Also, it protects your cloud infrastructure from hackers who’ve stolen an employee’s credentials.

Take note that this cloud security measure is a requirement by most regulatory compliance standards, including HIPAA, GDPR, PCI, ISO, and many more.


5. Train Your Staff

Did you know that 95% of cybersecurity breaches are caused by your employees? In general, it’s caused by human error due to unintentional actions or the lack of action that allow a security breach. Therefore, you must train your employees on managing cloud computing access. You need to educate them on spotting security threats and how to respond to these cyberattacks.

For managers and administrators who are involved in cloud security, you should give them training and certifications. The threat landscape shifts daily, and your IT professionals can only keep up if they’re constantly learning about the newest threats and potential security countermeasures.

cloud security

6. Establish An Off-Boarding Process

In contrast to the previous point, when an employee leaves your company, you want to make sure they can no longer access your cloud infrastructure, customer and business data, and intellectual properties. This is a critical security responsibility that’s usually forgotten or pushed back weeks or months after someone has left.

Since every employee has access to different cloud platforms and data, you need a systemized deprovisioning process in order to properly revoke all access rights for a departing employee.

7. Secure Endpoints

Securing user endpoints is another aspect of sound cloud infrastructure security. Most cloud users will be accessing your cloud data and services via web browsers. Thus, it’s important to introduce security to have your users’ browsers protected from exploits.

You also need to implement an endpoint security solution. With the increased use of handheld devices and the workplace shifting to remote working, your employees often access your cloud services via devices not from your company. So, look for solutions to secure those endpoints including antivirus, firewalls, mobile security, virtual private networks (VPNs), and other detection tools.

8. Use Encryption

Encrypting data once you utilize the cloud is critical. Cloud services expose your data and applications to risks since you’re keeping it on a 3rd party platform and sending it between your company’s network and the service provider.

You’d want to have the most excellent encryption for your data either on transit or at rest. Cloud providers may offer built-in encryption services in order to secure your data, but sometimes, they also get access to your relevant information. So, consider investing in specialized encryption solutions and encrypting your files before moving them to the cloud so you can have full control.


Cloud security is a pressing issue for most organizations. However, concerns about cloud security shouldn’t prevent businesses from using cloud services. By following the above tips and best practices, you can significantly reduce the security risks in your cloud infrastructure while taking full advantage of the benefits that cloud computing offers.


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How to Start and Grow a Successful Restaurant Business


Starting a new business can be exciting and very fulfilling. However, it can also be time-consuming and difficult to launch. Your restaurant can withstand tough competition from new and established businesses with a unique marketing strategy. Lack of planning is the leading cause of failure among many businesses.

It is essential to take the time to establish all the details about your restaurant business. Here are some crucial pointers on how to start and grow a thriving restaurant business:

Establish a Solid Business Plan For Your Restaurant


We cannot emphasize the importance of a solid business plan enough. It would be best to have a detailed business plan that outlines the general course of your business.

It will be constructive in planning your growth and measuring your success. You can use the business plan when you need to expand to access what is feasible for your business.

The business plan should be comprehensive and should include:

  • Analysis of the competition
  • Target audience information
  • Market plan
  • Financial projections
  • Vital market research

If you need assistance drafting a solid business plan, it would be helpful to use planning templates. An essential tool you can also use is business planning software to make the planning process a lot easier. Planning will be the key to the success of your restaurant business.

Pick a Great Location to Set Up the Restaurant

Location is an essential factor to consider before setting up your restaurant business. It would be best to pick a location that is easily accessible, within your budget, and will attract many people. The restaurant’s location will also determine the possibility of growth and expansion in the future.

It would help to take your time and extensively research possible locations whether you intend to build or rent some space. You can always start small and expand your business later.

Market Your Business

For your business to grow and attract new customers, you must invest your time and money in marketing it. More customers mean your revenue flow will be steady. Relying on word of mouth is not enough to take your business to new heights. You can:

  • Establish a solid online presence to interact with potential customers.
  • Placing ads in the local press
  • Distributing leaflets
  • Offer discounts to new customers
  • Join a local business association
  • Organize and participate in events. You can use event management software for restaurants to simplify the process. You can also give out free samples to market the available cuisines.

Marketing your business online and offline is essential in building your brand as a business. It will help your business to get recognition.

Hire Well Trained Essential Help

Your business will run a lot smoother if you have some essential help working for you. It is vital to fill out important positions such as cooks and dishwashers before launching your restaurant business.

However, paying attention to your budget and financial position is essential. If you hire too many employees when you are just starting, you may have trouble paying all of them. You can hire a few at first and increase the numbers with time.

It would also help to train your employees adequately. You can create a code of conduct that your employees have to follow. Job descriptions will also help the employees better prepare for their roles. As the restaurant owner, you should also be prepared to roll up your sleeves and be willing to fill in regularly.

Work On Efficient Financial Management


Like any other business, you will need to secure enough startup capital for your restaurant business. In addition to the startup costs for buying equipment and setting up your business, it is also essential to have enough money to cover your expenses for at least a few months.

In the beginning, your business will most likely have few customers and, therefore, less income. The money will provide a cushion before your business picks up.

As with any other business, you should be prepared to incur losses with your restaurant business. It may take some time to market your business and attract regular customers for your restaurant business to become profitable.

A good financial plan can help you overcome hard times. In case of any new challenges, it would help to evaluate your processes and numbers.

Take the time to figure out the most efficient processes for your business. It will help in keeping your costs and expenditure low and manageable.

Keep track of your food costs. Check out several suppliers to find the best for you. Avoid waste and keep your food pricing competitive to avoid huge losses.

Have a Unique Menu Card For Your Restaurant

It may be easy to overlook the importance of a menu card. However, it is essential to invest in having your menu card designed professionally. The restaurant menu is the first thing the customers will come across when they visit your restaurant.

You should aim to leave a good impression. The card displays the prices and available dishes to the customers.

A professionally designed menu will speak volumes about the restaurant. Ensure the available dishes and prices are neatly displayed. It would help to use a combination of images and text uniquely and appealingly.

The menu card can be a great marketing tool for your business in general. It is therefore vital to ensure a positive portrayal of your business. It is also essential to have a great menu too.

To collect honest feedback, you can organize a small party or dinner that features your proposed menu. You can incorporate a way to collect anonymous comments on the dishes. Market research will also help understand pricing patterns.

Running a restaurant can be highly rewarding and fulfilling for the owner. It is vital to have a strategy when starting a restaurant to grow. Run the business professionally and provide outstanding service to your customers. Your business will grow and be successful in no time.


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How to Create Mobile-Friendly Content


These days mobile-friendly content is the foundation of everything, be it a personal blog, a professional website, or a business. If the content is good, you will win over your audience with it. But, what does good content look like?

First and foremost, it has to be relevant to your readers and high quality. But, that’s not all. Given that the number of all internet users who use mobile devices to surf the web has marked 4.28 billion in 2020, which is over 90%, we have to say that good content in the 21st century also has to be mobile-friendly.

In this article, we are going to tell you about the key tricks and tips for creating mobile-friendly content with ease. Let’s dive in!

1. Consider Hiring a Specialist to Create Mobile-Friendly Content

The first tip for crafting perfect mobile-friendly content is to delegate it to a professional. This tip will be especially helpful for student bloggers, aspiring entrepreneurs, and everyone else who lacks experience in creating content yet. The good news is that just like there are paper writing services where students can get essays help online, there are also services where you can order high-quality, mobile-friendly content for any purpose. Be sure to keep this in mind.

2. Choose the Right Website Templates and Design

Another simple way to make your content mobile-friendly is to opt for the right website design or template that offers tabbed content. Using this tip, you can ensure that all content on your site will automatically adapt to every viewer’s needs. This way, you can ensure the ultimate mobile-friendliness with no additional effort or stress.

3. Make Your Introductions Strong


If you are determined to craft content for your website without anyone’s help, this next tip should help you get on the right track. According to expert writers, who are also authors of the DoMyEssay review by, a strong introduction is a key to success not only in academic papers but in other types of content too.

A strong introduction is what can help you drive the readers’ attention and make them want to read on. Moreover, since mobile users have smaller screens, they typically see only the first paragraphs of your articles. In this case, a catchy introduction is your only chance to grab their attention.

4. Use Smaller Paragraphs for Mobile-Friendly Content

Unlike on the large screens, on smaller ones, long paragraphs look like bulk text. It can make your content too hard to read and navigate. To avoid this, be sure to break your content into smaller paragraphs.

To make the best use of your content, don’t hesitate to use Jon Ziomek’s 1-2-3-4-5 approach. In a nutshell, this approach suggests that every paragraph should focus on a single idea, expressed in 2-3 sentences that take up no more than 4-5 lines.

According to experts, such an approach can make your content easy to read and consume for all users, regardless of the devices they use.

5. Make Use of Highlights and Summaries

According to stats, mobile users’ attention is much more limited compared to desktop users. It basically means that mobile users tend to spend less time reading the content. Instead, they prefer to skim articles, which is why they prefer to have all critical information displayed right away.

With that being said, it becomes clear that using summaries and highlights in your content can bring you real benefits. By providing your readers with the key takeaways from every article, you can make your website much more mobile-friendly. So, don’t neglect using this tip.

6. Use Contrasting Colors with Mobile-Friendly Content

To make your content truly mobile-friendly, you should pay attention not only to what you write but also to how you provide it on your site. One of the biggest mistakes you can make is to use low contrast colors.

To help you grasp the idea, let’s say you use a white background and yellow text. Such a combination of colors is low contrast, which means that it will be harder to read, especially from a small screen. Instead, you can try using white text on a black background. This trick will significantly increase your text’s readability and, thus, help you increase mobile-friendliness.

7. Use Visual Content

Different types of visual content, such as videos, GIFs, images, and others, can also make your content easier to perceive and more mobile-friendly. First and foremost, such elements will help you break up your text into logical blocks and, thus, make it easier to read and navigate. According to research, users process visual content up to 600 times faster.

As a bonus, over 50% of internet users confirm that they want to see more visuals. Thus, images and videos can also help you make your content even more engaging.

The Bottom Line of Mobile-Friendly Content


Given the large number of users who rely on mobile to go online, it becomes pretty clear that winning the audience requires websites to be mobile-friendly. But, what does this have to do with the content itself?

While many believe that mobile-friendliness is only determined by how your website looks on different devices, that’s not quite true. Of course, a responsive design does contribute to a site’s mobile-friendliness, but a truly mobile-friendly website is the one that also delivers content that corresponds to the way users read from mobile.

Now, based on everything that has been said, it becomes clear that creating mobile-friendly content is vital for every site owner and, now, you know how to do it right!


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5 Unfamiliar Alternatives To Drive Business Growth


Business growth is a vital aspect to running a successful company. Large enterprises and multinational corporations are quite familiar with the conventional strategies that can drive further growth for their business. Some of the things they do, such as overseas market penetration and mergers & acquisitions (M&As) involve deployment of huge number of resources and people. But internet users have grown exponentially in recent years, and this has changed consumer behavior and even the marketplace.

Businesses would now have to maintain online visibility to be able to sell their products. This made them realize the need to upgrade their IT capabilities. If you’re aiming for some high-value growth this year, you might want to have a conversation with professionals, such as Houston managed IT services team and other similar sites to further enlighten you regarding the latest trends in technology. 

Here are some unfamiliar alternatives to help your business growth in this very competitive industry.

  • Outsourcing Your IT Requirements


One way to expedite growth for your business is to outsource their IT requirements and capabilities. Getting a Managed Service Provide for IT (MSP-IT) will allow you to benefit on their core competencies and efficiency. The internet itself is a vast network of potential buyers and customers. But you’ll need the expertise of IT professionals to make the most of these networks and your interactions with potential buyers. 

A vast number of businesses have already initiated, and some have already completed, their digital transformation programs. Digitization is the buzzword among business nowadays. This is about engaging the buyers and consumers who are now spending more time online than elsewhere. This is crucial for marketing and advertising because of the basic principle that you can only sell something to a potential buyer when you can capture their attention. 

The MSP IT can help you use analytics for your marketing and sales campaigns. This is a detailed analysis of the behavior of account owners and users of various websites, ecommerce accounts, social media platforms, podcast and video sharing sites. Moreover, your MSP IT consultant can also help you develop an online marketing strategy which will deploy your resources and materials to those market segments who are most likely to be converted into sales. 

  • Digital Advertisements Assist Business Growth

With the shift of buyers and consumers to the online space, companies have also shifted their advertising strategies and campaigns to the internet. In recent years we have seen how online ad placements started to immensely take over the digital space. However, they still place some television (TV) and radio advertisements now to target the older age group.

It all started when all the traditional channels of advertising in the olden days started to transform digitally, making offers to their advertisers to place their ads in their digital sites. But with the fast-paced advancements in technology, even the process of advertising evolved exceptionally. Now in every click of a mouse, ads will most likely be there, giving businesses the opportunity for a wider reach and brand awareness, resulting to higher revenue.

This is one of the opportunities to drive further growth for your business. Digital advertisements in social media platforms have proven to be effective in increasing the conversion of leads into sales. The accuracy of the analytics in social media platforms enables even small businesses to identify the largest segment of the market who have the highest likelihood to buy from them.   

  • Keyword Search Optimization

This is also something which your MSP IT consultant can help you with. Search Engine Optimization (SEO) is the strategy of using keywords in your website, links, and online advertisements that would make your website more relevant to the frequently-searched phrases on search engines. 

SEO works when the search engine algorithm ranks all the websites and Uniform Resource Locator (URL) in its database according to their relevance to the phrase or key words typed by the user in the search box. For instance, if the internet user types ‘best IT services’ in the search box and then adds the location, the search engine will return with a list of the IT services within the vicinity of the location that was specified. 

Another SEO criteria that’s necessary is consistency. Aside from the relevance of the website to the searched keywords, it means that your website should contain consistent information about what’s being searched. If the information about your company throughout the internet contains numerous inconsistencies, the search engine algorithm will give you a low ranking, thus, preventing your website to land on the first page results when searched.

  • Content Writing Helps With Business Growth


Another possible but an unfamiliar method to make your business thrive is to make use of content writing. Content writing has the power to pique the interest of the audience or reader by incorporating your product or service proposition within the article in a very casual way. 

Before, companies would hire Public Relation (PR) firms and advertisement agencies to produce write-ups for them promoting their products and services. The goal was to build up more awareness about the product through these articles posted in traditional mediums, such as newspapers and magazines. 

In this day and age, content writing is being used efficiently by almost all businesses and is positively yielding exceptional results. Moreover, content writing for online audiences has a distinct advantage over those who still write in paper publications, because it has the advantage of link-building. This is done by including links in the article that lead to the landing pages of the client which seeks to drive more traffic and more growth for their business.

  • Giving Free Consultations And Assessments

This is one of the most underestimated ideas to drive growth to your business revenues. The marketing principles is the same whether you’re in manufacturing, trading or in services. At the end of the day, you’ve got to sell or provide something to your customers or clients, which they’d be willing to pay for. 

This is easy for trading businesses and those involved in business-to-business (B2B), ecommerce, and online retail. They can provide sample products and items which they can give to their prospective customers and buyers for free.

On the other hand, professionals and service providers can provide free assessments and offer consultations to their prospective clients. It’s the equivalent of sample products from merchants and traders, and taste test from restaurants and food producers. By doing this, you’re somewhat giving your prospective clients a ‘taste’ of your product or services. 

Conclusion on Business Growth

Companies are used to spending huge budgets on TV advertising and marketing to sell their products and grow their businesses. But there are now unfamiliar alternatives to drive business growth that were unheard of before the internet became as pervasive as it is today. The advancement in technology and social media interaction has created opportunities that are less expensive, not too familiar, but high-impact drivers of business growth.


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6 Reasons Why Businesses Should Use Online Contract Maker


Do you have a business? Do you have any partnership agreements with other businesses, independent contractors, or vendors? If so, you should consider using an online contract maker. 

Using an online contract maker will ensure that all your contracts are up-to-date and legally binding.

It can be complicated to prepare contracts on your own. First, you need to make sure that the agreement is explicit and elaborates all the business terms. Then, you must also understand what your obligations are under it.

Sometimes, legalities require specific clauses to be included in the contract. So, for example, if you’re contracting with an overseas partner, then there are also dispute resolution procedures that might need to be spelled out in the contract as well.

Six reasons why you need to use an online contract maker for your business

When it comes to entering into agreements with others, it’s essential to do so responsibly for both parties involved. So, this article will discuss six reasons why using an online contract maker is vital for your business. Let’s start:

1. Legal obligations and an online contract maker


The first reason why using an online contract maker is essential for your business is legal obligations.

When you’re entering into agreements with others, it’s essential to make sure that a legally binding document covers all your legal obligations. It ensures that there are no conflicts between the terms of the contract and your legal rights.

On the flip side, if you use a manual contract, you must ensure that all of the legal obligations are being fulfilled. In addition, since it will be a manual task, it will consume a lot of your precious time that you could spend growing your business.

Or, if you hire an experienced person for this purpose, you will have to pay them a fixed salary every month. Not only the salary but also the cost associated with hiring the right person for this job will just be another cost for your business.

If you are a large enterprise, these costs may not affect you. However, for a fledgling business, these costs can indeed break their bank. So what’s the solution? It is to use an online contract maker that will take away all your hassles associated with the legal obligations of a contract.

If you are confused between multiple contract makers online, Bonsai’s online contract maker is reliable and useful in almost any use case. In addition, it offers tons of features that a business, especially a freelance business, agency, or individual, would require the most.

Bonsai has an arsenal of pre-made, frequently used contract templates to choose from, such as Service Contract Template, Non-Disclosure Agreement Template, Videographer Contract Template, and many more.

The captivating thing about them is that they all are legally binding. They include all of the necessary clauses, so you don’t have to worry about missing any essential terms of your business with the other party.

2. You get tons of pre-made contract templates

Another cost associated with manual contracts is their design. Had it been about designing a few contract templates, you could have continued with the conventional, manual way of contract making. But, since you come across different deals every day, you need different contract templates.

So, to get each new contract template designed every day would not be a wise choice. Not only will it cost you a lot, but it will also consume much of your time every day. So, to optimize this process, you need an online contract maker.

An online contract maker would provide you with the templates of almost all frequently used contracts. You will also have an option to customize the pre-made templates to tailor them to your exact needs.

These pre-made templates include but are not limited to:

  • Employment Contract Template
  • Consulting Agreement Template
  • Vendor Contract Template
  • Product Design Contract Template
  • Professional Services Contract Template

Simply put, you will get access to many pre-made templates to save much of your time. Remember: all of them are legally binding, so you don’t have to worry about missing out on any essential legal clauses.

3. Protecting your business


Before entering into partnership agreements with others, you need to make sure that you’re prepared. One of the best ways to protect yourself is using an online contract maker. 

Your business needs to enter into agreements with others in a clear and enforceable way. Therefore, whenever entering into a deal or partnership, it must be made sure that every detail is incorporated in the contract. Neglecting even a subtle detail may cost you a lot in the end. 

Also, you must know the legal clauses that give you the right to make those details enforceable in the future.

For instance, if a dispute occurs between you and the other party at any later time, you will have this contract to present against them in court.

If you don’t have it, or even if it is missing the crucial details, clauses, and the opposing party’s signatures, the contract will lose its significance in the eyes of the law.

It all comes down to the point that you must incorporate all the details, clauses, and signatures into your contract to add a bar of protection for your business. Yes, it is humanly difficult, but an online contract maker can help you do it within minutes.

4. Easy to create

At times, a generic, pre-made contract template may not cater to your specific need. So, you need a customized contract template that incorporates the specifics of your deal. It may sound like a hectic task, but it is as easy as inputting your specifics.

Firstly, you will have to choose a pre-made template that best resembles the contract you want to have. It would have most of the details you want, but you can add those it lacks by editing it.

Then, the online contract maker will walk you through the whole process in an easy way. It will show you the guidelines of what needs to be done, making your task much easier.

Usually, these steps would include adding your basic information, the scope of the work, payment details, and more.

At the end comes the best part—the digital signature that legally binds the parties. Once you are done editing your contract, give it a thorough review. Then, you can digitally sign the contract and send it to the other party for their digital sign.

5. Low cost with an online contract maker

An online contract maker’s cost is considerably lower than the cost if you create them by yourself.

You’ll probably need a document designer if you can’t do that by yourself. But, then, you may also require some legal help to know about your rights and the other party’s rights in that scenario.

Doing all of it would require a lot of time that in itself is a cost. Also, this way becomes a lot more demanding if you have to sign many contracts every week.

On the flip side, you can remove all of these hassles by using an online contract maker. For instance, Bonsai’s online contract maker would cost $19/month for its basic plan that comes with many benefits.

Not only the contracts, but it can also help you with invoicing, time-tracking, project management, and many other important business tools. So, it’s a bundle of many benefits besides your primary contract-making needs.

As also mentioned earlier, the contract you’ll create with an online contract maker will include all the contract essentials, such as legal obligations, clauses, and ready-to-sign. Hence, you don’t have to bear any further costs other than buying the above-mentioned plan.

6. Supporting relationships


Contracts are a big part of business. As your business grows, so does the number of contracts you might have with others. So, as your company expands, it’s essential to make sure that everyone involved understands their obligations and responsibilities.

Using an online contract maker would be a great way to ensure that all parties are clear on what they agree to. It will also provide an easy way for you and your business partners to communicate back and forth about any changes or updates in the agreement.

Since it will all be an online process, the communication will be real-time as well as hassle-free. However, as described in the process of an online contract maker above, you will have to send the signed, reviewed contract to the other party for their review and sign.

If the other party requires any modification, omission, or addition to the contract specifics, they can easily communicate. So, it will ensure that the binding parties are on the same page.

This way, an online contract maker supports the binding parties’ relationship and minimizes the chances of dispute at any later stage of the business.

Wrapping up the reasons for an Online Contract Maker

Simply put, contracts are a necessary part of doing business, and you need to make sure you have the right ones in place to protect your company. But what if you’re not a lawyer and don’t want to pay for one? What do you do?

Luckily, you can use an online contract maker that can help you create the perfect contract in minutes. It cuts down on time and costs, and it also prevents costly mistakes when you’re filling out the contract yourself.

To elaborate on these points, this article mentioned six main reasons why businesses should use an online contract maker. We hope you enjoyed it. So, if you are not currently using an online contract maker, now is the perfect time to start.


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How to Foster High Performance by Creating the Right Workplace Culture


Having the right workplace culture can make all the difference, in regards to your company’s success. As a company executive, you’ve probably wondered about the things you can do to boost the productivity and performance of your organization. While nothing can change how your employees feel about their duties and responsibilities or who they work for, organizational culture can boost engagement levels and improve the day-to-day experience of your employees.

Culture is defined as the collective mind and heart of an organization. There are a lot of things that affect the attitudes of your employees about their duties and responsibilities and who they work for. When most managers conduct culture assessments, they find that most mechanisms, activities, and processes connected to the experience of employees affect their attitude toward their work and organization. The biggest influence on the experience of an employee is their managers.

 How managers can create the right workplace culture to foster high performance

1. Create meaningful values and communicate them

Organizational values are not philosophical principles. Values help in guiding employees on how they should interact with customers, the community, and with each other. Your organization should have no more than five values to make it easier for employees to understand and remember what’s important to the organization.

Leaders should communicate the values and the expected behavior linked to each value. This will help employees to know what’s expected of them thus reducing uncertainty and ensuring that everyone’s behavior is aligned with the values of the organization. The best way for managers to communicate values to their employees is by setting a good example. Values do not just apply to frontline staff but the entire organization including senior management. For organizational values to have meaning, leaders should adhere to them every day.

2. Proper selection is key

Most of the time, managers rush to fill a vacant position in the organization without asking the right questions. And this leads to poor hiring decisions. Most managers look at the experience of a candidate to determine their employability. But according to essay reviews, successful leaders, on the other hand, look at how well the individual will work with others. It’s important to ensure that the candidate fits with the values and culture of the organization.

Human resource managers should consider using questions that have


been tailored around the core values of the organization to know their candidates and make the right hiring decision. Another great way to conduct proper selection is by using a behavioral-interview approach. This method ensures that candidates engage in an activity during the interview process. This activity will help in pushing candidates out of their comfort zone and provide an opportunity to assess behaviors instead of asking a lot of questions.

3. Enhance the onboarding and orientation process

Research studies have shown that close to thirty percent of new hires quit within the first three months of working. To prevent this from happening to you, you should ensure that new hires receive an engaging and effective orientation during the first few days on the job together with an excellent onboarding process. It is important to set up success for new hires during this period to ensure that they feel connected to their team, job, and organization.

You can do this by establishing the right priorities from the first day. Ensure that all employees are happy and feel welcomed from the first day. By creating an organized training program and testing the comprehension of new hires, you will reduce turnover and boost the productivity and performance of your organization.

4. Communicate with all employees

The one thing that leads to poor engagement levels, low productivity, and an increased turnover rate in most organizations, according to a pro essay writer, is poor communication. Most managers are usually surprised when employees or teams report that there is ineffective communication because they think they communicate with their employees regularly. The key issue is not the quantity but the quality of communication transmitted within an organization.

Business leaders can improve communication in the organization by keeping their words short and simple, using their tone and body language effectively, and communicating in a timely fashion. Using the right channels to communicate and reinforce a message is also important. Keep in mind that communication is a two-way process. Checking on your employees regularly to ensure that they understood your message is important.

5. Recognize your employees


Recognition is a great way to reinforce good habits, make employees feel appreciated, boost engagement and retain the best talent. However, most employees don’t feel appreciated in the workplace. A research study found that 63 percent of employees don’t feel like they get praised enough in the workplace. Every employee learns and processes information differently. Therefore, managers should ensure that they recognize their employees effectively.

Managers should use different methods to recognize their employees. And they should be based around writing, saying, or doing something. The best ways to recognize your employees include writing thank you cards or emails, mentioning their achievements in meetings, or coming up with a fun recognition program. Employees are different. Therefore, recognition should be tailored to meet the needs of every person.

6. Coach your employees

Informal feedback is one of the best ways to help your employees understand how their behaviors measure up to your expectations. Research studies have shown that 32 percent of employees wait for at least three months to get feedback from their managers. This makes it harder for employees to measure their performance and link it to the expected results. Informal feedback can be effective by ensuring that it is timely, fair, and balanced. You should explain why specific behaviors are important and include a gesture of appreciation.

7. Show employees that you care about the workplace culture

Showing your employees that you care about them individually and you’ll do whatever it takes to improve the culture of your organization. You can do this by listening to their needs and supporting them as much as you can. As you listen, make sure that you listen attentively and try to understand the perspective of your employees.

Conclusion on Workplace Culture

Successful leaders are always on the lookout for areas that need adjustments or improvements. While workplace culture is complex, the tips that we’ve shared here will help you foster high performance in the organization.

Author Bio:

Leon Collier is a blogger and academic writer from the UK. He likes trying new subjects and is always focused on proving his worth as a writer in new and challenging writing areas. His hobbies are reading books and playing tabletop games with his friends. You can reach him via Twitter @LeonCollier12.


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How AI Can Help Improve Your Sales Team


Ever wondered how AI can help with your sales? Check our blog to see the benefits your sales team will receive when you incorporate AI technology:

If there’s a profession that demands human interaction, sales is probably one of the top three. This is especially true since convincing someone to make a purchase is much easier if you’re pitching face to face. Because of this, you may have noticed that one of the best qualities of a successful salesperson is superior communication skills. Now, the question is, how can artificial intelligence (AI) help salespeople generate more sales since the job mainly gravitates around human interaction?

It may come as a surprise, but AI is very helpful for sales. In fact, in 2020, 54% of sales teams have incorporated AI into their strategies, which is a 155% increase from 2018. The number will grow for years to come.

Do note that AI doesn’t really replace the human touch of the whole sales equation. Instead, AI will provide the necessary insight and sales tools needed by your sales team to better establish connections with your customers. This will allow you to easily reach your business goals.

To paint a clearer picture, here’s how AI can help improve your sales team:

Provide training with AI


Even though there are plenty of ways on how a sales training or coaching software can help improve your sales team, many business owners or sales leaders still don’t exactly understand how these types of programs work, especially the benefits they can bring to the company.

As a start, a sales training program will conveniently share your sales training ideas among your team members. This means that all your employees will have the same foundation, which will help any employees improve any specific areas that they find difficult. Additionally, since your sales training is uniform, you can quickly improve a representative’s performance, onboard new hires fasters, and build a team of top-notch salespeople seamlessly.

Moreover, since sales coaching software uses AI, it can identify what your sales team is doing right and what areas need improvement. This way, you can easily modify any aspects of the sales pitch, allowing you to close more leads.

Allows your team to prioritize selling

Ideally, since they’re hired to be salespeople, your sales team should live up to their name and focus on making sales. Unfortunately, that’s not the case since they often spend the majority of their time on time-consuming, menial tasks, such as entering email notes into the customer relationship management (CRM) software. Research even shows that sales representatives only spend a quarter of their work hours selling to customers.

Fortunately, with the help of AI, your sales team will be relieved from doing tedious admin work. This can be done by automatically tracking any communication made by your sales team. In this case, your sales team can now focus on building relationships with customers, as they’re no longer bothered by admin requirements. Your sales team’s morale will also increase as they’re now free from doing menial tasks, which translates to motivated employees.

Generate the ideal price

Did you know that 90% of consumers actually invest their time on the internet just to find the best deal for them? Now, coming up with a competitive price can be time-consuming as it involves plenty of research.

However, with AI, your salespeople will no longer guess an attractive price to offer your prospects. This is because machine-learning technology will crunch up the sales data about a particular customer to generate a recommended price, increasing your chances of a successful sale. AI will also make sure that your sales margins are safeguarded, especially if you incorporate a pre-approved price. The AI won’t suggest a price lower than your margin.

By using AI to generate the ideal price, not only will you hasten your sales cycle, but you’ll also shorten the time for new members of your sales team to make a sale as they can already start selling without worrying that they’re offering a deal that’ll hurt your company. Also, remember, an optimum price improves customer experience as you’ll no longer go through the whole negotiation process, which can be uncomfortable for most customers.

Improves sales forecasting with the help of AI

Since hiring, payroll, and the fact that a company will lose credibility if they miss their sales targets, it’s safe to say that sales forecasting is crucial for any business. Thankfully, with the help of AI, you can increase your sales forecast accuracy. This is done by giving you a real-time view of the status of every deal that’s in the pipeline. This will help sales managers make an informed decision when to park or advance any offering or deals.

As your deal is already supported by AI, make sure that your sales team will constantly monitor the forecasting process with relevant data. Doing so will ensure that the AI will always provide accurate forecasts. Remember, the accuracy of the AI will always depend on the quality of data you feed.

Increase engagement with AI


Gone are the days when people are shown news in a specific order––from local news, international, politics, weather, to sports. As technology improves, companies are now using AI to filter what people want to see, which means that most of what’s presented to you is related to what you always search for. This is achieved by AI’s capability to learn a user’s interest and behavior. That’s why one social media giant’s newsfeed is always personalized.

So how can this help with your sales team? With the help of AI’s algorithms, you’re given the opportunity to advertise to the right target audience, especially when their searches are related to your products or services. Since you’ve already filtered out those that are looking for your offering, it’ll allow your sales team to have an easy opportunity to transform these prospects into paying customers.

Takeaway on AI

What was once thought of as only a product of science fiction, AI has now been helping businesses of all sectors to improve how they conduct their daily operations, especially how they make sales. With AI, businesses can now make informed decisions and provide a good customer experience. Thus, in this competitive field, AI should no longer be considered as something optional. For the sake of your sales team to work optimally, AI should be essential.


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