How To Build The Perfect Marketing Strategy For Your Business In 2022

marketing-strategy

When you look at it, your business is pretty unique and one of a kind. You are not like the other businesses out there. You have your own unique characteristics, your own unique customers, and your own unique market. This includes having an effective marketing strategy.

The only thing that is the same about everyone else’s business is that they all have the same needs and limitations.

So, how do you take that uniqueness and turn it into a highly effective and profitable marketing strategy that you can use for years to come?

Although your business is unique and one of a kind, that does not mean that you can’t use strategies that work for other businesses.

In fact, you already use some of these strategies in your business. For example, you probably have a website and a blog. You are probably on Facebook and Instagram as well.

What these all have in common is that they are all online platforms where you can reach people and engage with them. These platforms are the web of your business.

So, if you can combine all of these strategies into one cohesive marketing strategy, you will have a strong marketing strategy that can help you grow your business.

In this article, we will show you how to do just that.

What is a marketing strategy?

A marketing strategy is a plan that aims to increase sales by leveraging various marketing techniques.

It is a way to approach your marketing, and it helps you to stay focused and certain with what you want to accomplish. 

It is a strategy that allows you to have a goal, plan, and track your progress. It can also help you to stay organized and consistent with your marketing efforts.

Determine your Unique Selling Point (USP)

The first step to building a successful marketing strategy is to define your unique value proposition.

Before you can build a marketing strategy around it, you need to know what made you different from the rest of the crowd.

It is important to get this right the first time. You cannot retrofit a value proposition after you have built a business.

In order to do that, you need to figure out what you are good at and what makes you different. So, take some time to think about these things and write them down. You do not need to include every single detail, but you do need to include the main points.

For example, if you are in the business of doing home renovations, you can use these questions to help you define your unique value proposition:

  • Is your business unique because of your expertise?

This expertise is what sets you apart from other home renovators.

  • Is your business unique because of your experience?

You have been successful in this market because you have the necessary experience to get the job done right.

  • Is your business unique because of your cost?

Most home renovations cost a lot of money. You are able to offer your services for a limited price because of your experience.

marketing-strategy

After you have answered these questions, you need to consider how you can stand out from the crowd.

You can do this by creating content that speaks to your customers on an emotional level. You can also use paid advertising and paid marketing methods to reach your audience.

As you begin to create content and run paid campaigns, be sure to track your results. You can use your data to figure out what content is working for you, as well as what you need to work on to make your results even better.

Define your target audience

Your next component is to determine who you want to reach. At its core, a marketing plan is all about knowing who your customers are and reaching out to them.

Your target audience can be broken down into many parts, such as their demographics, their interests, their challenges, their needs, etc.

Once you know who the people are that you want to reach, you will be able to create content that speaks directly to them and offers solutions that they are looking for.

As you work on your marketing strategy, you will also want to think about where your target audience spends their time.

If they are online a lot, you will want to incorporate online marketing strategies into your plan.

If they are not online that much, you will want to think about how you can reach them offline.

Create a brand for yourself

A strong and consistent brand is the foundation of any successful marketing strategy.

A well-defined brand will help you to create an effective marketing strategy that can be used for a long time to come.

Your brand should reflect your values, your personality, and your environment. It should also convey that you are a reliable and trustworthy business.

Your brand will also help to create a strong web presence that will help to promote your business and reach new customers.

Create content marketing strategy

marketing-strategy

Content marketing is a new marketing strategy that emphasizes the creation of valuable and helpful content that people want to read and share.

You can create blog posts, white papers, e-books, case studies, and more to help people learn more about your business.

Content marketing generates 3 times more leads as compared to traditional marketing techniques and costs 62% less than them.

Having a content marketing strategy is essentially important for SaaS businesses whose business is mainly online. You need not worry since you can hire a SaaS content marketing agency to help you do this.

You can also create videos that feature your products, your people, and your company culture.

As you work on your content marketing strategy, you will want to think about the audience that you want to reach.

If they are more tech-savvy and information-hungry, you will want to think about creating content that speaks to that audience.

If they are more interested in how-to content and want to learn more about your business, you will want to think about creating content that offers value to them.

Create a marketing structure

Your marketing strategy should include a marketing structure. A marketing structure is the how, when, and where of your marketing efforts. This will help to promote your business and reach your target audience consistently.

It can also help you to stay organized and make sure that you are following through with your marketing efforts.

For example, a good marketing structure would include a marketing calendar, promotional materials, and a marketing budget.

A marketing budget can help you to stay organized and track your marketing spending. It can also help you to make sure that you are staying within your budget so that you do not overspend.

A marketing calendar can help you to stay organized and keep track of all of your marketing efforts. It can also help you to stay consistent with your marketing efforts.

Promotional materials can help you to promote your business and reach your target audience. These materials can be in the form of brochures, business cards, flyers, and more.

The purpose of these materials is to help to promote your business, cultivate brand awareness, and create a lasting impression with your audience.

Develop a marketing strategy that is SMART

You may have heard of the acronym SMART before. In marketing, SMART stands for specific, measurable, achievable, relevant, and time-based goals. Here’s a quick breakdown of the different requirements for a successful marketing strategy for your business:

  • Specific: you need to have a clear understanding of the goals for your marketing strategy. It should be clear what your product or service is, and how it benefits your customers.
  • Measurable: you need to track the results of your marketing strategy. How much traffic did you get from Facebook? How many leads did you get from your email marketing? How many sales did you get from your social media posts?
  • Achievable: even if you meet all the requirements, you won’t make any progress if you can’t accomplish the goals of your marketing strategy. How do you know if you’re doing a good job at marketing your business? How will you know if your marketing strategy is working?
  • Relevant: your marketing strategy should be relevant to your business and your customers. Can you tell what your business does? Can you tell what your customers want?
  • Time-based: you need to be sure that you’re setting a timeline for your marketing strategy. If your marketing goal is to capture a certain market share in one month, make sure that you’re working towards that goal.

To sum up, by developing a marketing plan that is SMART, you’re aiming for a specific, measurable, achievable, relevant, and time-based marketing plan.

Final words on your marketing strategy

A marketing strategy is a blueprint that you can use to build your business.

It is a plan that aims to increase sales by leveraging various marketing techniques.

In this article, we have provided you with major components of a marketing strategy so that you can draft one for your business.

In the end, a successful marketing strategy is all about staying on track, being organized, and following through with your plan consistently.

small business coach

How Athletes Today Run a Sports Business on the Internet

sports-business

Many professional athletes have become millionaires out of their sporting activities. Apart from their sporting careers, athletes also engage in business, helping them expand their wealth to an extent of turning their paychecks into veritable empires. However, success in the sports business is not a preserve of the professional athletes, even those who are not overly athletic, chances of success are even, starting up a successful online sport or eking a living out of one of a plethora of online sports business is possible.

Quoting the US Bureau of Labor Statistics, best betting sites belgium sports expert Kate Richardson, says there are more than 12,000 professional athletes in the United States alone. This alone is an indication that competition is very high and chances of becoming a pro in a given sport and turning a career into business may be limited for some. Kate equates it to a bet; a bookmaker being in business will limit the chances of having many payouts by giving out complex combinations. This will reduce the number of bettors who can make the right predictions. Similar way, nature has a way of limiting pros, by making the competition stiff and as evolutionists have told us, the strong will survive. However, there are other changes that are available for all sports enthusiasts to make money and become wealthy. Athletes are making money out of sports and with the growth of informational technology; they are making money through doing business online. In this article, we explore how athletes make money on the internet.

Researchers have found a relationship between being an athlete and success in business. The two; entrepreneurship and sports are comparable in a number of ways. First, the mindset that one has, the risks that are taken in both areas, and the obstacles that are endured throughout the journey have lots of similarities.

What drives athletes into business?

sports-business

We are at a point where we are seeing more athletes today engage in business. Kate Richardson observes that this may be out of realizing that they have a lot of power and also their names are brands in themselves and attracting customers is relatively easier compared to non-athletes. Kate Richardson has been analyzing sports betting providing comprehensive analysis for bettors. Kate states that the athletes today are learning from their predecessors, understanding their mistakes, and also leveraging on the technology to engage online.

They are taking the skills and knowledge as well as experiences from their sporting activities and applying them in their endeavors away from the game. For some stepping out of the comfort zone, where you are assured of a regular paycheck can be uncomfortable, however, a significant number of athletes today have ventured into business and have had great strides. There are a host of great athletes that offer serious lessons. Talk of Serena and Venus William, the legends in the lawn tennis space; both have ventures that rake million dollars annually. Shaquille O’Neil, Magic Johnson, LeBron James, Roger Staubach, Steve Weatherford, Rob Dyrdek among others have started successful ventures and today they are raking in more money than they did while they were at their peak.

How athletes build a sports business

While some become successful after their retirement, mostly out of their sports business venture. There are still a significant number of athletes today who lead miserable lives once they step out of active sportsmanship. Out of realization that nearly eighty percent of retired players in the NFL encounter financial and mental stress after retiring, Tiki Barber, the former New York Giants thought of ways to help. Before retiring, Barber had started a business, Thuzio, an online platform that connects athletes, both former and current, with fans and charitable organizations that would like to hire them. Offering a wide range of online services, Thuzio has achieved great strides; helping the sports business founders earn handsome profits as well as assisting retired athletes ekes a living.

In an interview where he shared his story, Barber narrated how he builds his online business. His story provides useful lessons that athletes today can learn as they venture into a life away from active sports.

  • Interacting with those who have ventured into business, especially athletes where he learned crucial lessons on how to start and run a business
  • Take lessons from sports figuring out how to deal with ups and downs as well as learning how to grow 
  • Using the right marketing channels to reach the targeted audience
  • Always build valuable relationships, athletes believe they are invincible and can do anything they set on their minds, but they need assistance from friends who will encourage them and point them in the right direction.

These are crucial points that athletes who want to start a business can pick, the fact that Tiki Barber has built a successful athlete business is evident that they work.

Unlike their predecessors, athletes today have an upper hand as they can rely on the internet to build and develop their sports business. With online businesses, they can reach a large audience. Also, the fact that they have built a brand, both online and offline gives them an edge when compared with non-athletes.

small business coach

How to Start Selling Coffee Online in 5 Steps

selling-coffee-online

Ah, the good old cup of morning java. The essential part of anyone’s day to get things going and get the day started. Coffee is a necessary part of billions of people’s lives globally. And this means one thing for you, it will always be in demand. Whether you want to target the local coffee snobs, or the barista in the busy cafe, coffee will always be profitable. This includes selling coffee online.

So, just how do you jump on this bandwagon? How can you ensure that you are a part of this highly profitable business? We thought we would take a look at some of the ways that you can start up your online coffee store, and make use of dropshipping methods to serve your local community. We unpacked what some successful eCommerce stores have done, and provide you with a few tricks to really capitalize on this highly profitable business. 

Kick off your Store with Dropshipping 

If you want to get in on the action with very little overhead, private label coffee dropshipping is the way to go. You are able to source products from various suppliers, create a brand for yourself and add that brand on to the premium products. You will then act as the intermediary by picking up the products from the suppliers and dropping it at your customers. 

This way, you are able to build up a brand and create a name for yourself in the industry without actually producing your own coffee. This means you can also be particular with your suppliers. You are able to look for the right, premium coffee that aligns with your brand and find suppliers who are looking for that coffee. Choose carefully, however, putting your name behind a coffee means that you are responsible should the quality be somewhat inferior. 

Have the Proper Business Foundation for Selling Coffee Online

Before kicking off, you will need to know everything about the industry, your customers, your competitors, the costs involved and your marketing and operating strategy. The best way of collating all of this information is by creating a business plan. A simple business plan template will allow you to map out a strategy, set goals and determine just what your USP is. 

This business plan can be used as the blueprint of the business. You can use it as proposals for clients, for potential investors and to map out your website and sales plans. Make sure you highlight what your unique selling point is, and how you intend to make an impact in the industry. You will get more people on your side if you set realistic goals. 

Create an Online Presence 

To sell online, you need to be online. The first place to start is with a website, create social media platforms, set up an email platform and get a budget together for some online marketing. Pay special attention to your website. You will need to ensure that your USP is reflected in your site. 

The site will also need to be carefully created for suppliers and potential customers to gain as much valuable information from it as possible. So, keep your messaging and content uniform throughout all of the platforms. 

coffee

Provide simple, descriptive content that informs and educates your audience about your brand. Make sure you establish your uniqueness from the get go. 

Start Getting the Word Out There about Selling Coffee Online

Now you have all of your platforms setup and you are ready to go. Now it’s time for content marketing and creating campaigns to draw in your audience. The fact about digital marketing is that it is a highly resource intensive job. You will need to be creating content constantly and ensuring that you are reaching your audiences. As we mentioned before, make this content informative, educational and entertaining. 

Consider what your audience wants to see. Do keyword research to compile content that they will be searching for. One of the elements that we always recommend to brands is a blog. A blog will allow you to create longer pieces of content that will draw the attention of customers searching for your products. The blogs can also be divided up into short social posts. Fun facts, key pointers and vital pieces of information that can be found organically. 

Focus on your SEO 

SEO needs to be top of mind at all times when you are creating your site as well as all content going on. That keyword research we mentioned earlier is key to making sure that you pop up at the top of search results when potential customers are searching for your site. SEO will run through your site as well as all of the content that you are posting across socials, in paid ads and in your emails. 

SEO on your site is key, but it doesn’t need to be too difficult. If you have a WordPress site, there are some great plugins like Yoast that will help you with the process. You will need solid keywords, meta descriptions, H1 and H1 headings as well as the right amount of keywords to pop up.

The Bottom Line of Selling Coffee Online

Start with knowing what your brand is about and what messaging you want to convey for your brand. You can then start translating it into all of your avenues. Keep an eye on various metrics and adjust your strategy if necessary. 

small business coach

Securing a Good First Impression: How Important Is Product Packaging?

product-packaging

Starting a business in today’s hyper-competitive marketplace can be tough. Not only do you have to create a product or service that is innovative and appealing to customers, but you also have to make sure that your product stands out from the competition. One way to do this is through effective product packaging.

Product packaging is the first thing that potential customers will see when they encounter your product, so it’s important to make a good impression. In this article, we’ll explore the importance of product packaging for creating a good first impression and discuss some tips that will help your business make the most out of your package design.

Product Packaging Is The First Thing Potential Customers Will See

When customers are looking for a new product, they will often base their decision on the product’s packaging. If your product’s packaging is eye-catching and informative, it will make a good first impression and encourage customers to learn more about your product. On the other hand, if your product’s packaging is bland or unprofessional, it will give customers the impression that your product is low-quality and not worth their time.

For instance, if you are running a perfume store, the way you package and display your products will play a big role in attracting customers. If you have creative and stylish packaging,  customers will be more likely to stop and take a closer look or even pick up a product to smell it. Since perfumes are not something that people usually buy on impulse, you need to make sure that your packaging can capture their attention and make them want to learn more about your product enough to make a purchase.

Product Packaging Can Help You Stand Out from the Competition

product-packaging

One of the best things about product packaging is that it can help you to stand out from the competition. If all of your competitors are using plain, boring packaging, you can easily set yourself apart by using a more creative and unique design. This will make your product stand out on store shelves and help customers to remember your product when they are looking for something new.

For example, if you are selling a new type of cereal, you can use fun and colorful packaging that will catch people’s attention. You can also use unique fonts and graphics to create a distinctive look for your product. The best way to do this is to personalize your packaging as much as possible so that it is instantly recognizable as your product. For instance, if you are running a coffee company, printing out your logo on your takeaway coffee cups or using a custom coffee sleeve will help your product to stand out from the competition. You may also buy custom mylar bags online if you also sell ground coffee or coffee beans. The more unique your packaging is, the more likely customers are to remember it.

It is Essential for Communicating Your Brand Message

Your packaging is also a valuable tool for communicating your brand message to customers. Every element of your package, from the design to the wording, should be carefully chosen to reflect your company’s values and style. If you can create a consistent branding experience for customers across all channels, they will be more likely to remember your product and be more likely to purchase it in the future.

For example, if you are selling eco-friendly products, it’s important to choose a packaging design that reflects this. You might choose green or earth-themed colors for your packaging, or use fonts and graphics that are inspired by nature. You may also include  information about your product’s eco-friendly features on the packaging, such as “Made with recycled materials” or “100% natural ingredients.” This will not only help customers to understand what your product is all about, but it will also show them that you are a company that cares about sustainable practices.

Product Packaging Can Influence Customer’s Perception of Quality

One of the most important aspects of this is that it can influence customers’ perception of quality. If your product looks like it’s high-quality, customers will be more likely to believe that it is. Conversely, if your product looks low-quality, customers will be less likely to trust it.

This is especially important for products that are sold online. When customers can’t see or touch the product in person, they will rely on the packaging to give them a sense of what the product is like. If your product’s packaging looks cheap and amateurish, customers will assume that the product is also cheap and low-quality. However, if you can create an attractive and professional-looking package, it will help customers to trust your product and be more likely to purchase it.

Staying  Ahead of the Trends

product-packaging

When it comes to this, it’s important to stay ahead of the trends. This means keeping up with the latest styles and designs that are popular with customers. If you can incorporate these trends into your packaging, it will help your product to look more modern and appealing.

For example, one of the hottest trends in packaging right now is minimalism. This approach involves using clean lines and simple designs to create a sleek and sophisticated look. If you can incorporate some minimalist elements into your packaging, it will help your product to stand out from the competition. You may also want to consider using more eco-friendly materials and practices in your packaging design. As mentioned earlier, this is a trend that is becoming increasingly popular with customers, and it’s a good way to show that your company cares about the environment.

Leaving a Lasting Impression

One of the most important things to keep in mind when designing your product packaging is that it should leave a lasting impression on customers. When they see your product on store shelves, you want them to remember what it looks like and be intrigued enough to learn more about it. If your packaging is boring or unoriginal, it will be difficult for customers to remember your product. However, if you can create a packaging design that is eye-catching and memorable, it will help your product to stand out from the competition.

The best way to create a lasting impression is to stay true to your brand. Use your company’s colors, logo, and other branding elements in your packaging design to make it instantly recognizable. Even when you decide to upgrade or change your packaging design in the future, you should still keep these elements intact so that customers will always know what to expect from your product.

Product packaging is an important part of any business, and it’s something that should be taken seriously. It will help you create and maintain a positive image for your product, and leave a long-lasting impression on customers. It is also important to keep up with the latest trends in packaging so that your product always looks modern and appealing. And If you can follow these tips, you’ll be well on your way to creating a successful packaging design that will help put your business name out there.

small business coach

6 Tips That Can Help Small Business Growth

small-business-growth

People often underestimate what it takes to start and maintain a successful business; they also overestimate their own strengths as entrepreneurs and businessmen. However, there is no reason why anyone with the right strategy can’t be wildly successful at running their own company; if anything, today’s world offers more opportunities than ever before for those who want to take that chance. In this article, we give you tips to help improve your small business growth!

Many things can lead to success – but here are some of them which will get you started on the journey:

Identify Your Target Audience

Who are you selling to? This may seem like a no-brainer, but it’s surprising how many businesses don’t take the time to properly identify their target market. Once you know who your ideal customer is, you can start catering your products and services to them specifically; this will make it much easier to attract and retain paying customers.

When you identify your audience and potential clients and customers and start approaching them, you want to keep an open and positive mindset. Many small business owners give up too easily when they don’t see results right away, but it takes time and effort to build a client base – so be patient and stay focused on your goals.

On the other hand, once you already have an established clientele, don’t take them for granted – always be looking for ways to better serve them and stay in touch by enhancing the communication and customer service you provide. Upgrading services like this will make the business easier and customers satisfied and their time and loyalty cherished. For example, using SMS notifications, sending them updates about new products or services, or offering loyalty cards and discounts for repeat customers.

Invest in Marketing to Improve Small Business Growth

small-business-growth

A common mistake that small businesses make is thinking that they can’t afford to invest in marketing and advertising. But the truth is, even a limited marketing budget can go a long way if it’s used wisely. There are many affordable (and even free) marketing channels available today, so there’s no excuse not to at least try to get your business’s name out there.

Some of the most effective marketing channels for small businesses include social media, email marketing, and content marketing (such as blogging or creating informative videos). If you’re not sure where to start, try experimenting with a few different channels and see what works best for your business.

And don’t forget about offline marketing methods as well! Things like sponsoring local events or placing ads in community publications can also be quite effective – it all depends on your target audience and where they’re most likely to see your marketing messages.

Foster a Positive Company Culture

Your employees are one of your most valuable assets, so it’s important to create a work environment that is conducive to their happiness and productivity. Positive company culture can help you attract and retain top talent, while also making your employees more engaged and productive.

There are many ways to foster positive company culture, but some of the most important things to focus on include open communication, mutual respect, and offering opportunities for career growth. You should also make sure that your company values align with those of your employees; this will help create a sense of shared purpose and keep everyone working towards the same goal.

On the other hand, if you’re a one-person business, that doesn’t mean you can’t create a positive company culture – it just might look a little different. For example, you might focus on creating a flexible work environment that allows you to have a good work/life balance, or make sure to take the time to celebrate your successes (even if they’re small).

Create a Solid Business Plan for Small Business Growth

A lot of small businesses fail because they don’t have a clear plan or direction. Before you even start your business, you need to sit down and map out your goals, strategies, and target market. This will give you a clear roadmap to follow as you grow your business.

Your business plan doesn’t have to be complicated or fancy; the important thing is that it’s clear and concise. Once you have your plan in place, make sure to review and update it regularly as your business changes and grows. For example, you may need to adjust your marketing strategy as you gain more experience and learn what works best for your business. This means that your business plan should be a living document that evolves along with your company.

Additionally, if you ever need to apply for a loan or investment, your business plan will be one of the first things that potential lenders or investors will ask for.

Stay Organized and Focused on Small Business Growth

small-business-growth

As your business grows, it’s important to stay organized and focused on your goals. This can be difficult when you have a lot of balls in the air, but there are a few things you can do to make it easier.

First, make sure to keep track of your finances and stay on top of your bookkeeping. This will help you avoid any nasty surprises down the road. Additionally, try to automate as many tasks as possible, so you can focus your time and energy on more important things.

There are a lot of great software programs and apps that can help small businesses with task management and organization; find the ones that work best for you and your team and make use of them.

Get Feedback From Customers to Boost Small Business Growth

And finally, one of the best ways to ensure that your small business is on the right track is to get feedback from your customers. After all, they’re the ones using your products or services, so their opinions are invaluable.

There are a few different ways to get customer feedback. You can send out surveys, conduct interviews, or simply ask customers for their thoughts and suggestions the next time they do business with you. You can also encourage customers to leave reviews on your website or social media pages.

No matter how you collect feedback, make sure to listen to what your customers are saying and use it to improve your business. Act on the feedback you receive; if your customers are unhappy with something, make it a priority to fix the issue.

By following these simple tips, you can set your small business up for success. Just remember to stay focused and organized, and to always be open to feedback from your customers. With a little hard work and dedication, you’ll be on your way to growing your business in no time!

 

small business coach

How to Avoid the 5 Leading Causes of Business Bankruptcy

business-bankruptcy

The purpose of any business is to make money. As simple as that sounds, it’s not always easy to do. In fact, sometimes profitability is so low that a business may be literally forced into bankruptcy. However, if you are well-versed in the leading causes of business bankruptcy, you can often take preventative measures to help you avoid that dreaded worst-case scenario. Here are five of the most common causes of business bankruptcy, not in any specific order. They are just the most important things to be aware of to have preventative measures in place.

1. The Best Small Business Liability Insurance Coverage

Small business liability insurance is coverage for indemnifying your business from losses you can be held accountable for. If you don’t have sufficient coverage and a claim is brought against you, the settlement can be high enough to bankrupt you. While not the leading cause of bankruptcy, it can prove to be one of the costliest because not only are you being bankrupt, you will not have the resources going forward to make sufficient money to pay that debt. However, with adequate insurance coverage, you may be able to mitigate that risk.

2. Inadequate Cash Flow

business-bankruptcy

It could be a matter of unpaid accounts receivable, and then again, it could be that you simply aren’t selling products or services. Many contributing factors would put you into the red, a negative cash flow, and when that happens, there may be no way forward. As the old cliché goes, it takes money to make money.

3. Poor Administration

This will always be one of the leading reasons for small business bankruptcy. Many startups have wonderful ideas and a market ripe for what they have to offer, but they lack sound business administration. In order to avoid getting into a situation like this, it would probably be wise to hire a business administrator, in-house or outsourced, the moment you notice you are not making a profit.

4. Funding and Financing

Unfortunately, once you reach the point where you are losing money and carry a huge amount of debt, it can be a bit of a challenge to find the financing or funding necessary to keep your doors open. The best way to avoid getting into a situation like this might be to check into invoice factoring. Perhaps you might want to take a pre-emptive move when you notice profits dropping. Get that loan early enough to let it work for you.

5. And Everything Else

Then, there are external factors that you cannot control. Just look at how the global pandemic literally crippled the nation; in fact, many nations around the globe. Sometimes you just can’t foresee an event of these proportions, as was the case with Covid-19. From geopolitical unrest to acts of nature, there is always the danger that external forces are working against you. The only way to survive something like this is to have adequate savings to seed a reorganization if the need arises.

Only in understanding the leading causes of bankruptcy can you take preventative measures to avoid that worst-case scenario.

 

small business coach

Why Cross-Border Money Transfers Are Important To Global Economy

cross-border-money-transfers

Cross-border money transfers, peer-to-peer transfers, personal remittances; however you want to phrase it these transfers are incredibly important to the global economy and remain one of the most important and impactful methods of international cash flow. In certain instances, cross-border transfers can be hugely impactful to the gross domestic product for many countries, dwarfing even foreign and domestic investments. An in-depth analysis of cross-border transfers shows they have a significant impact on the global markets and in some cases are the main income for certain individuals.

What is a cross-border money transfer?

While this type of transfer has many names, it is essentially an international transfer, where one individual transfers money from a bank account in their country to a friend, family member, or business in another country. This can be done via different means, bank transfers, cash apps, wire transfers, or email transfers. No matter the method used this happens when – for example – someone in Canada sends money to someone living in the United Kingdom, or vice versa.

Why are cross-border money transfers utilized and who benefits from them?

There are many reasons for sending money internationally, purchasing items from small businesses located in a different country, or supporting family members who may live elsewhere in the world. The benefit of these transfers is multi-faceted in their effects, with the primary recipients benefiting from an influx of cash may seem like the primary benefit, many other industries surround this process, creating jobs and putting money into the global economy.

Companies are built for this purpose

cross-border-money-transfers

Some companies specialize in sending money transfers internationally. They allow you to send your currency from your bank account, convert it into the currency of the country you are sending it to, and directly deposit it into the recipient accounts. This process creates many jobs, from technological jobs such as IT and development to customer service jobs, this is an industry that is rapidly growing. As more and more people have families living in different countries they seek these applications that allow money transfers to happen fast and efficiently, allowing the recipients to have access to the money almost immediately.

These money transfer companies employ people in multiple countries for multiple purposes and they create jobs and opportunities that were not there prior. Services like these Money Transfer Business UK let citizens send money directly to international recipients and support an entire industry. This job creation puts money into the economy and therefore influences the global economy.

Cross-Border Money transfers as a source of income

With globalization increasing, we are seeing many migrant workers, who leave their home countries to take international jobs. These workers then transfer money to their families back home to support them. Many families have this as their sole income, which allows them to then buy food, clothing, and services, increasing the money spent in their home countries and boosting their economies. With more foreign workers supporting their families in this fashion, cross-border money transfers are consistently being used to support families and boost the global economy, as well as the domestic economy in different countries.

Especially during the COVID pandemic crisis, anxiety surrounding finances has abounded. With people’s jobs shutting down, online work has abounded, as well as essential workers being left to support families. While some countries may be opening, and others are still on lockdown, the need for financial support and alternative methods of payment abound. Cross-border money transfers have kept certain areas and economies going when they otherwise would have been left with no access to money and no financial resources.

Paying Foreign Workers Via Cross-Border Money Transfers

The companies that utilize migrant and foreign workers also utilize these transfers to pay their employees, or to pay satellite employees working in different countries. IF the headquarters of a company is located in the United Kingdom, but they have freelance workers in other countries, they may utilize these transfers to pay their employees in their local currency. Cross-border transfer services allow employers to easily convert their currencies and pay their employees by transferring the money swiftly. The recipients of these transfers can then choose how to access their money, be it withdrawing cash, or depositing it into their bank accounts. This also helps recipients who may not have bank accounts and allows the money to be directly withdrawn, reducing hassle for those recipients.

International Purchases

cross-border-money-transfers

Globalization has allowed many small businesses to begin offering their products and services on an international scale. From clothing designers to artists, you can find anything you are looking for online. But what happens when the items you want are provided by a supplier in another country, one who may not accept credit cards as payments? Cross-border transfers allow small business owners to sell and ship their goods all over the world, directly affecting the economy, business income, and GDP of their given country.

The importance of these international cross-border money transfers cannot be understated, and their effect is felt by individuals, families, workers, employers, and governments alike. An influx of money into a country’s residents, banks, and the local economy has a direct effect on the global economy, the value of goods, and the value of a currency.

The world today is driven by a global marketplace and with it a global economy. A decline in one country can directly impact the neighboring countries and the global markets. If economies are not kept strong, especially in times of crisis, then the effects can be felt far and wide. Utilizing cross-border money transfers to help friends, families, and businesses has a direct impact on local economies. When local economies are thriving, consumers are spending money, depositing in banks, and businesses can pay their employees, then the global markets thrive. 

In the current economic climate, it cannot be said that one country’s finances and economics do not reach others, and cross-border money transfers remain a contender for one of the most influential economic practices currently available to the public. Cross-border money transfers are important for individuals, families, and the local and global economic market alike.

 

small business coach

Which is Best for You: Business Ownership or Franchising?

ownership-franchising

Entrepreneurship is the dream of millions of people who aim to be their own boss and get on the track to building their business empires. There are two primary forms of business models: Ownership or Franchising. While aspiration is a common connector of dreams, many possibilities exist today. One can start a small business from home, launch an eCommerce marketplace, build a high-value D2C brand or launch a service-oriented business such as a creative agency. Another lucrative option is to own a franchise of an existing company such as a popular chain of restaurants or a certain brand of hair products.

Choosing the Right Business Model

Owning your own business or a franchise of an existing business are two very unique models. It is difficult to qualify whether one is better than the other. It is more accurate to say that the right model for you depends on what drives you and how you’d like to be engaged in your business. Do your due diligence by trying to understand the nuances of each model. Then pick one that works for your personality, skill sets, aspirations, and long-term vision. 

How Does Franchising Work?

franchising

When you own a franchise, you are not setting up a brand from scratch. This opportunity empowers you to distribute the products or services of an existing brand. Core aspects such as the brand name, logo, tagline, brand awareness, and business model, already exist. Brands leverage the franchise model to scale up quickly, increase efficiency as they expand their operations, and drive profits. 

While you are not setting up the business from scratch, you are the owner of your business and are responsible for profit and loss, quality control, and managing all other aspects of the business. 

Franchises also tend to have a uniform format. Franchise owners need to maintain uniformity in the services to be rendered. In 2021, the US alone had 780,188 franchise establishments. Of these, McDonald’s generated the highest amount of business, followed by 7-Eleven

Benefits of the Franchise Model 

Brands with a franchise model tend to invest in building a pool of resources and frameworks to support their franchise network. Here are some of the useful benefits to look out for:  

  • Training programs: Brands typically curate extensive training programs that empower owners to get savvy about all aspects of the business – from set-up to brand values, targets, and recruitment.  
  • Continued support: Access to ongoing support in areas such as HR, technical, and accounting would be available to you. Technology has made this much more accessible via hotlines and messenger services.  
  • Set-up support: Companies help new owners with aspects such as location selection, operations planning, advertising, and marketing. 
  • Financial assistance: Setting up a franchise comes with certain start-up costs. Some companies have a financial assistance program that allows you to take a business loan to get started. Understand the terms and conditions well before taking a loan. 
  • Prior experience is not a must: This is a unique opportunity that does not require any business experience. Those new to the business will receive the guidance they need. 

Limitations of the Franchise Model

In a way, as a franchise owner, you are handed a recipe for success on a platter. However, this opportunity comes with certain challenges and limitations. 

  • There is considerable pressure to succeed on a deadline with sales targets already set. 
  • Since the business follows a set model, there is not much wiggle room for innovation. You need to make it work in its existing format. 
  • Uniformity is a key expectation. For instance, customers expect a pizza across all franchises to be the same size, flavor, and texture. 
  • You will also be signing a formal agreement with the business owner, which comes with various terms and conditions. 

Understand all aspects and then make an informed decision. When choosing a franchise partner, analyze whether you feel passionate about the brand and the business model. When the going is not so great, your passion and excitement about the business will help you stay motivated. 

Setting up Your Own Business 

When setting up a franchise, most of the strategic and creative thinking for the business is already done. Some folks might experience a sense of relief on hearing this. If you are not one of them, then you may fall into the league of entrepreneurs who want to build a business from scratch. 

Perhaps, you have an idea that you are already passionate about or see a gap in the market and have a profitable solution that will close the gap. Launching your own business creates a foundation for you to truly be your own boss and work on your own terms. 

Here’s a quick rundown of the benefits and challenges of starting up on your own: 

  • Since you own 100% of the business, you have full autonomy over all decisions – from the brand name, logo, and brand values to the product colors and work culture. This opportunity comes with much more responsibility, but this can also be an exciting journey for those with an ambitious vision. 
  • It’s extremely important to have a business model in place to bring in revenues as early as possible. Earning revenues also doubles up as proof of concept that your idea has the potential to grow into a successful and sustainable business. 
  • You get to fix the start-up costs and draw plans to scale up, based on a budget and the timeline you allocate, when you deem fit to accelerate growth.  
  • As an independent founder, you will need to raise funds on your own. You can choose to be bootstrapped, invite friends and family to chip in, or else approach investors. Each route comes with its own pros and cons. The key is to make a well-informed decision and have patience as things play out. 
  • If you choose to form an LLC, you can file yourself or you can hire a company for help. If you want to hire someone, I recommend Northwest Registered Agent. Please see this Northwest Registered Agent review for more details. 
  • Building a successful business takes up a combination of skills such as digital marketing, accounting, technical skills, and sales acumen. You may need to partner with a co-founder who brings in complementary skills and expertise, hire a team or work with collaborators, gig-style, based on the skills you need to grow your business. 

Preparing to Be Your Own Boss 

ownership

Taking the plunge into entrepreneurship is a major step. You might be considering quitting your full-time job to follow your dream. Here are some steps to consider when doing so: 

  • Ensure that you have a 12-month emergency fund earmarked for personal expenses to tide you through the initial years, when you may not yet be making a profit. 
  • Outline the start-up costs needed to get your business off the ground and start accumulating funds for it. 
  • Do your research on the options you’d like to go with – business ownership or the franchisee route. 
  • Create a business plan that factors in your business model, inventory, and operational costs for the first 12 to 24 months. 

The Takeaway 

Both options – business ownership or franchising – come with great potential and also some challenges but can be equally successful. The key is to figure out which one is right for you before taking the plunge. 

Author Bio:

Matt Horwitz

Matt Horwitz is the founder of LLC University, a website that teaches people how to form LLCs. Matt is the leading authority in LLC education and is featured in CNBC, Yahoo Finance, Entrepreneur Magazine, and US Chamber of Commerce. Matt holds a Bachelor’s Degree in business from Drexel University with a concentration in business law. LLC University®, established in 2010, was the first company to create free LLC courses in all 50 states.

 

small business coach

Enhance Your SEO as a Business Coach to Rank High in SERP

SEO

SEO Basics for Business Coaches: How to Make People Find You in Google

If you’re like most people, you search for yourself online from time to time. You might be curious about what comes up in the search results. Whatever your reason for searching yourself, you’re probably interested in how to improve your SEO.

Personal SEO is often overlooked, even though it’s crucial to your online success. Here are two reasons why personal SEO is important: 

  1. Personal SEO helps build trust and authority with potential clients and customers; 
  2. It’s a critical element of the overall marketing strategy. Implementing personal SEO strategies will help you reach your online goals.

 It’s easy to overlook the importance of personal SEO, but if you want people to find and hire you, they must be able to find your name and contact information in search engines like Google or Bing.

Personal SEO: Make Your Digital Presence Known Step-by-Step

There’s no doubt that we’re all living in a digital age. And with the rise of technology comes an obsession over our online presence. In a world where anyone can Google us, it’s important to take control of personal SEO and make sure we’re putting our best foot forward online.

Keeping your social media accounts up-to-date, having a professional LinkedIn profile, and uploading proper content to your Facebook account are easy ways to boost your online presence.

The Definition of Personal SEO

SEO

In its simplest form, personal SEO could be described as taking steps to improve your visibility and ranking in the search engines, but it’s so much more than that. It’s about understanding how search engines work and using that knowledge to your advantage. It’s also about creating valuable content that resonates with your audience, promoting it in the right places, and building links back to your site from reputable sources. Ultimately, personal SEO is all about taking control of your online presence and achieving your goals.

What is the subtle difference between personal SEO and plain old search engine optimization? When you work on personal SEO, you’re also in control of all other online presences connected to your name—profiles on multiple social networks, author bios in guest post submissions, etc.

Suppose you already engage in basic marketing activities like blogging, guest posting, and social media sharing. In that case, personal SEO will be a lot easier for you than for people who are new to online promotion. Personal SEO is all about awareness.

Why Should Business Coaches Use Personal SEO?

When you offer coaching services to a specific audience, you need to start using personal SEO. Why is personal SEO important? Because it tells people who you are and what you do. It establishes a professional identity for business coaches, which is needed now more than ever. 

People need to know who you are before they hire you as a coach, especially those you aren’t already connected with. And since most of the world’s population is now using search engines to find professional services, personal SEO is a sure way to make your work noticeable.

A well-designed website with smart usage of keywords makes it easier for people to find you online. Google will display your bio when someone looks for you by name, so it’s important to get the search engines working in your favor. Let’s look through the advantages of personal SEO for business coaches:

1. Online Presence

It’s easier for people to find business coaches who use personal SEO. The reputation you’ve built online will help expand your audience and grow your coaching business. By publishing content on sites like your blog, you become an authority in your field. 

2. Credibility

If you have your own website or blog, you’ll be perceived as more expert. It’s important to get at least several links from other trustworthy sources because it gives Google a reason to consider your website and content credible and relevant.

3. Branding

If you want to be a keynote coach someday, personal SEO will help create a brand around your name. Keynote coaches are often recognizable because people have heard of them before. Personal SEO enables you to get your name out there and be top of mind when a company decides to improve business processes with the help of an external specialist. 

4. New relationships 

Personal SEO makes it easier to establish new connections. There’s no better way for people to find you than if they search your name and see your coach bio right away. Most importantly, a personal SEO profile can help you get more engagements. 

The Basics of Google Search

How It Works 

SEO

Google is a search engine that indexes billions of web pages, allowing users to find information quickly and easily. It takes three steps to make information appear on a search results page (or SERP):

  1. Crawling. A special bot explores web sources to discover updates and newly added data.
  2. Indexing. The found content is stored and organized in a special database–index.
  3. Ranking. Google uses several algorithms to rank web pages in its index based on over 200 factors. 

Among those factors, we can distinguish matching the keywords you type in your search box with text contents of pages indexed in their database. Google search engine sorts the pages by authority and relevance to the search query and shows them in order of their rank.

However, becoming a pro SEO is not obligatory to keep up with Google. Depending on the scale of your brand, do-it-yourself efforts may be enough at the beginning. There are plenty of available solutions to master SEO. For example, professionals created an SEO school from SE Ranking, which is great for people without prior experience. It consists of 8 modules and covers all SEO basics from how a search engine works to the keyword research process, technical on-page optimization, and SEO analytics. Completing the course will give you more confidence in promoting your brand online. It will also allow you to be on the same page with any marketing professional if you decide to hire one instead of dealing with SEO on your own. 

How It Is Used – Why User Intent Matters With SEO

When most people think about how to do a Google search, they think about typing in keywords or phrases into the search engine’s main text box. You need to focus not only on keywords but also on the user intent behind them. There are four types of intent:

  • Informational
    Queries from people looking for answers to their questions or some topic-related data.
    Examples: ‘what is business coaching,’ ‘how to start a life coaching business,’ ‘names for coaching business.’
    Use such key phrases while creating educational content or writing blog posts.
  • Navigational
    A user aims to find a particular website, person, business, etc.
    Example: ‘Justine Сlay business coach,’ ‘Meredith Powell facebook’

Often, these are your brand queries. Make sure you add them to your website so people can find you easily.

  • Commercial
    A person thinks about buying/ordering something and wants to know more about a brand or product.
    Examples: ‘popular business coaches,’ ‘life coach business cards,’ ‘business coach for entrepreneurs.’
    Once you have a list of such queries related to your niche, strive to provide all the necessary details about the products/services you offer. Publish comparisons, listicles, and give your audience comprehensive descriptions so they can virtually ‘touch’ what they are going to pay for.
  • Transactional
    People are seeking to take action or are ready to make a purchase.
    Examples include ‘business coaches near me’ and ‘executive coaching certification.’

These types of queries are great for paid campaigns. Also, make sure your campaign’s landing pages meet a search request and have all required information, so a user will find exactly what they expect there.

By catering to the needs and wants of your target audience, you’ll be able to increase your visibility and drive traffic to your website. Coaches can manually adjust many factors related to how their content is indexed in Google, allowing them to influence the ranking of their pages in search results. This is known as Search Engine Optimization. 

The Ways of Improving Personal SEO in Google

SEO

Whether you’re looking for a new job or attracting new clients, a personal SEO strategy can make a big difference. Here are some tips to improve your SEO:

Create Your Own Website

If you’re looking to get hired, having an actual website that showcases your skills, qualifications, and accomplishments can be extremely useful. You can use WordPress or another content management system (CMS) to make a nice-looking site optimized for search engines and easy to navigate. It makes you more memorable and gives people a reason to want to learn more about you.

Register a personal domain for yourself. The domain name you choose will affect how people find you on the web, so the simplest thing is to register your name as a domain and use it on social media networks. For example, if your name is “Jason Harris,” consider registering as jasonharris.com or harrisjason.com. 

Search engine optimization itself. If you have a website, make sure it is search engine optimized. Create unique and quality content to attract links from other sites to your own. Use keywords relevant to your industry and provide useful information for people looking for what you do. 

Your bio must contain a professional background and skills description. Mentioning successful cases will definitely be a plus. The keywords you use will directly affect how well your page ranks on search engines when telling about yourself. Make sure your website and bio include the most important keywords for your niche. 

Segment keywords into groups depending on the type of the page to ensure each of them meets user intent. Focus on relevance. For example, ‘top-rated business coach’ is a good choice for one’s bio or ‘About’ page, while ‘business coach consultation’ fits a service page. Use these keywords in headings, the meta title, and the meta description. They can be edited via a special plugin (like Yoast SEO for WordPress CMS) or directly in code if you have enough expertise to work with it.

Your content must be unique, well-structured, and bring value to the visitors of your source. If done properly, it can increase traffic flow to your site, which, in turn, may increase revenue and the chance of success.

Also, check if your website loads quickly, is mobile-friendly, and displays all important pages without errors. Use automatic website audits or tools like PageSpeed Insights to analyze your resource performance on different types of devices and get explicit instructions on how to improve it. For example, you may need to compress some files, configure redirects or set up an SSL certificate to make your website secure and convenient for both users and search engines.

Add schema markup. Including keywords isn’t the only way to increase your chances to rank higher; it’s also recommended to add schema markup to your website and bio. If a page includes schema markup, it gives search engines more background about the content on a page. 

Schema markup can be added to a bio by modifying the code of your website or with the help of a special plugin (for example, Schema Pro for WordPress CMS). However, this option may be difficult for those who aren’t tech-savvy or don’t have proper access to their website’s admin panel. In such cases, it may be better to hire a professional webmaster familiar with schema markup and how it works. If you are looking for a turn-key solution, consider hiring a consultant or a digital marketing agency that will develop a custom marketing strategy to meet your goals.

LinkedIn for SEO

LinkedIn has quickly become one of the most popular social media networks, with over 260 million users. It’s one of the best platforms for establishing professional connections. To make the most out of your LinkedIn account, you need to know how to optimize it. A well-optimized LinkedIn profile can increase your popularity in your niche and bring new potential customers. 

  • Update Your Profile. Once your page is ready, you need to fill out every profile section. This includes information about your professional skills, experience, certifications, etc.

  • Optimize your name. The most important thing with a LinkedIn profile is that people can find you by searching for your name. This means that you should include:

  • Your first and last name only (no initials)
  • No middle names
  • Spaces between words instead of underscores
  • Avoid using nicknames or abbreviations

Also, you must use the same name across all of your social media and professional accounts. This will make it easier for people to recognize you on different platforms.

  • Optimize your headline. Your LinkedIn profile headline acts as a title for people viewing your public profile, and it also appears in search results. The goal of the headline is to tell readers what you do and who you are in a few words, so try to avoid filling up the headline with too much information.

  • Optimize your summary. The goal of having a well-written resume is to give viewers an idea of what you’re all about. Write a summary that includes your brand and what you do or offer in a few words or sentences. You can use this space to show your skills, interests, and achievements.

  • List three of your most relevant strengths
  • Describe who you are in one sentence
  • Introduce your service in one sentence
  • Give some interesting information about yourself that doesn’t fit into the work, education, or experience section if applicable
  • Mention where you’re located
  • Optimize Profile URL. The link to your public profile appears throughout LinkedIn but most notably in search results when people search for your name or title. To optimize your public profile URL, make sure it’s short and includes your name. 

  • Link to Other Profiles. Having a LinkedIn profile is helpful, but people will likely want more information about you. Linking back to other social media profiles (Twitter, Facebook, etc.) lets your audience quickly get in touch with you. It also gives search engines like Google another chance to crawl your social accounts.

Claim your knowledge panel while using SEO

SEO

Your knowledge panel is the information that appears when someone searches for you on Google. It consists of a header, an image, a short description of your site, and perhaps some additional details depending on your online media presence. Once you claim and access it, you can control what is shown in your knowledge panel, including adding or updating your contact information, website, and more. By taking advantage of this feature, you can make it easier for people to find and learn more about your personality.

Typically, Google will automatically claim and show your Knowledge Panel in search results. However, you can also claim and optimize the panel for increased control over its contents and appearance. By claiming your Knowledge Panel, you can:

  • Add a header graphic that reinforces your brand
  • Easily edit the text and images that show up in your Knowledge Panel
  • Show more information about yourself 

Outreach third-party websites

If you’re looking to improve your Google search results, a great way to do it is by contributing articles and giving interviews to popular resources. You’ll increase the chances of your website and name showing up higher in the search engine results pages (SERPs). 

Guest posting is a nice way to boost your search engine results. You can do this by syndicating articles or contributing to your niche blogs on other websites. Once your article and/or video is published, share it on social media and add an engaging intro or a brief summary.

Another way to get more search engine attention is by giving interviews. If you write a new book or have some interesting insights to share about your industry, you can easily get the word out by being a guest on a radio, TV show, or podcast.

In addition to improving your search engine visibility, your website can also benefit from backlinks when you publish articles or participate in other forms of content sharing. In fact, the more quality links that point to your website, the better it is for SEO. 

Join business coach communities 

If you’re looking to improve personal SEO, join online coach communities like Small Business Coach Associates. By sharing your content and becoming an active member of these groups, you’ll gain access to valuable resources that can help you improve your visibility and reach. You will be able to learn from other members and also connect with potential clients and customers.

When you participate, your online visibility will improve, and you’ll be in a circle of like-minded professionals. 

To benefit the most from these communities, you must become an active member. Participating regularly will help you stay on top of your SEO efforts and ensure that you’re not missing out on any valuable opportunities. 

Conclusion on SEO

Working on the digital world of your personality may take some time, but if done correctly, it may exceed your expectations and be a great help to your professional growth. It’s worth investing resources to improve personal SEO on Google to reap the benefits in the form of new opportunities for your career as a business coach.

 

small business coach

8 Important Things To Do To Upgrade Your eCommerce Business

ecommerce-business

Is your eCommerce business not doing as well as you had hoped? Are you finding it difficult to attract new customers and keep them coming back? If so, it may be time to upgrade your business. There is nothing as demoralizing as watching your hard-earned money disappear down the drain. But do not despair; there are things that you can do to change the situation around. This article will discuss seven essential things that you can do to improve your eCommerce business. By following these tips, you should see a significant improvement in your bottom line. Let’s get started.

Upgrade Your Ecommerce Website

The first and most important thing that you can do to upgrade your eCommerce business is to upgrade your website. If your website is outdated, it will be challenging to attract new customers. Additionally, if your website is not user-friendly, you will lose customers who are frustrated with trying to navigate it. Your website needs to be modern and easy to use if you want to succeed in the eCommerce world.

There are various ways to upgrade your website. If you are on a tight budget, you can start by making small changes, such as updating your website design or adding new features. You can also work with experts to develop a website perfect for your business, depending on your budget and products. If you have a larger budget, you may want to consider thoroughly redesigning your website or even building a new one from scratch.

Invest In Good Quality Products For Your Ecommerce Business

If you sell products of poor quality, it will be challenging to attract and retain customers. People nowadays are very discerning when it comes to the products they purchase. They want products that are well-made and will last. Therefore, it is essential to invest in good quality products to upgrade your eCommerce business.

Of course, this does not mean that you have to break the bank. There are ways to find good quality products without spending a fortune. You can start by researching and then comparing prices from different suppliers. Once you find a supplier that you can trust, stick with them. It is also good to get samples of the products before you commit to purchasing in bulk. That way, you can ensure that the quality is up to your standards.

Create A Unique Selling Proposition

What makes your eCommerce business different from the others? What can you offer that your competitors cannot? If you cannot answer these questions, it is time to create a unique selling proposition (USP). Your USP will set you apart from the competition and attract customers to your business.

ecommerce-business

Think about what you can offer that is unique and would appeal to your target market. Some examples of USPs include offering a money-back guarantee, having products not available in stores, offering free shipping, and having a loyalty program. By creating a USP, you will be able to attract more customers and improve your eCommerce business.

Upsell and Cross-sell

Upselling and cross-selling are two effective ways to increase sales and improve your eCommerce business. Upselling is when you offer a customer a more expensive product than the one they were originally interested in. Cross-selling is when you provide complimentary customer products to the one they are interested in.

For example, let’s say that you sell shoes on your eCommerce website. An upsell would be offering a customer a more expensive pair of shoes. A cross-sell would be offering a customer a shoe polish that goes with the shoes they are interested in. By upselling and cross-selling, you can increase your average order value and improve your eCommerce business.

Add Live Chat To Help Your Ecommerce Business

Another way to upgrade your eCommerce business is to add live chat to your website. Live chat allows customers to contact you in real-time with any questions or concerns they may have. This is a great way to provide excellent customer service and build relationships with your customers.

There are various live chat software programs that you can use, such as Chatfuel, Tidio, and PureChat. These programs allow you to add live chat to your website without technical knowledge. Choose a program that meets your needs and install it on your website. Ensure that you have someone available to answer live chat requests during business hours.

Collect Reviews and Testimonials

If you want to upgrade your eCommerce business, collecting reviews and testimonials from your customers is essential. Customer reviews are a great way to build trust and credibility with potential customers. When potential customers see that others have had a positive experience with your business, they are more likely to do business with you.

There are various ways that you can collect customer reviews. You can send out email surveys, create a testimonials page on your website, or post customer reviews on social media. Make sure to collect both positive and negative reviews so that potential customers can see that you are transparent and honest.

Invest in SEO To Improve Your Ecommerce Business

ecommerce-business

If you want to upgrade your eCommerce business, investing in search engine optimization (SEO) is essential. SEO is the process of optimizing your website to rank higher in search engine results pages. This is important because it allows potential customers to find your website when searching for products or services you offer.

There are various ways that you can optimize your website for SEO. You can do keyword research to find out which keywords to target, create high-quality content, and build backlinks. By investing in SEO, you will be able to improve your website’s visibility and attract more potential customers to your business.

Close Out Slow-moving Products

If you want to upgrade your eCommerce business, it is essential to close out slow-moving products. Slow-moving products are items that do not sell well. They take up space in your warehouse and tie up your capital. By closing out these products, you will be able to free up space and use your capital more efficiently.

There are various ways that you can close out slow-moving products. You can offer discounts, bundle them with other products, or donate them to charity. By closing out these products, you will be able to improve your inventory turnover and upgrade your eCommerce business.

There are various things that you can do to upgrade your eCommerce business. By upselling and cross-selling, adding live chat, collecting customer reviews, investing in SEO, and closing out slow-moving products, you will be able to take your business to the next level. Implement these tips today and see the results for yourself.

 

small business coach