In this age of digitalization, it is a breach of etiquette not to have business cards. Business cards are simple to share, portable, and inexpensive. So, there is no reason not to have them, and networking without them is a mistake. Digital business cards have grown in popularity.
That said, business cards might feel outdated in a world where even home appliances are connected and digital. What if you can turn your traditional business card into a robust digital platform with a plethora of (awesome) features? As per the Market Research Future, the e-business card market is expected to reach $242.3 million by the end of 2027, growing at an 11.2% CAGR. Now, that sounds interesting, isn’t it?
So, digital business cards are indeed popular. And in this article, you’ll find exactly why it is in total demand in the present day. Furthermore, we will look at some of the best digital business cards in 2023, so your digital transformation experience is a hassle-free one.
So, What are Digital Business Cards and How Do They Work?
As you are aware, print has always had limitations in terms of the number of details it can contain. Traditional business cards are used to network and leave your contact information to connect later.
Well, digital business cards largely fulfill the same function. Today, most of the population is on so many digital platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) that sharing all that information at once may be daunting. This is where digital business cards come into play.
A digital business card, also known as an e-business card, is simply the digital version of your traditional business card. It is a means to share and save contact information quickly and in real time. The information embedded in the digital business card can include:
- Your contact number.
- Email ID.
- Social media handles.
- Other custom information.
The most preferred way of sharing a digital business card is through a QR Code. However, they are also shared through URLs, NFCs, and email signatures. Prospects can simply scan the QR Code or click on the URL to save information on their phone quickly. Most digital business cards require an app to share information with the recipient, but there are exceptions.
Benefits of Digital Business Cards in The Digital Era
Undoubtedly, e-business cards are one of the most efficient tools to convey details in face-to-face interactions. You meet a prospect, and within five seconds, the individual gets every detail they need to contact you with the tap of their smartphone. That is the power of digital business cards, which is why they remain an important marketing and sales tool.
With the increasing competition amongst different markets, staying on top of the crowd is imperative. Therefore, a digital transformation is an absolute need for businesses and professionals, and mobile business cards aid in that. If you are still unsure, here are some benefits of digital business cards that can make the change:
Quick and Easy Sharing of Information
Certain businesses continue to use traditional business cards as they are an easy way of communicating business essentials to others, such as contact information, designation, and even company logo, that helps improve brand awareness and identity. But how much information can a piece of paper hold?
Digital business cards, on the other hand, can contain all essential data and more that you would like to share with your colleagues or potential customers. A business card with QR Code lets people scan and receive all the information about your business on their phone instantly. The best part is that digital business card info can be shared and saved without downloading any app in most cases. The receiver will not ‘lose’ your contact information due to wear and tear, as it is in the case of traditional business cards.
Track Leads & Engagement
Marketing professionals understand the importance of gaining new clients and eventually increasing the bottom line. However, with a traditional business card, its almost impossible to track the leads coming from handing them out, and hence the impact made by them goes in vain.
On the flip side, digital business cards with QR codes let you track leads easily. Most electronic business cards allow you to view data and usage in real-time. You can easily track if the receiver engaged with your business and can even retarget or remarket to those clients on Facebook or Google.
Receive More Follow-ups & Connections
Never before has time been more valuable (and scarce?) as it is today. Traditional business cards require the receiver to save the information into their phone or computer manually. Moreover, long email IDs and other URLs make the card look cluttered and unprofessional.
A QR Code business card, for example, will present your business information such as name, designation, contact number, email ID, website or portfolio link, and other details in the most presentable manner. All the receiver has to do is simply click on the website link or email ID to be automatically redirected to the page.
When the process of getting in touch with you is as easy as it is with digital business cards, you are bound to get more connections and follow-ups.
Shift From Paper to Digital
We live in an environmentally conscious world where every product we use has a positive or negative impact on both the people and the environment.
Traditional business cards are made of paper, right? Even though paper is one of the easier materials that can be recycled, it is rather easy said than done. Paper-based business cards require mass-printing with no scope to update the information without reprinting. This results in an immense amount of paper waste. E-business cards are eco-friendly alternatives modern businesses can adopt. You can update your business information whenever you want without having to redo the entire thing, saving both money and paper.
How to Choose the Best Digital Business Card Maker?
With the advancement of technology and the increase in demand for digital solutions, the number of e-business card makers has grown substantially in the last decade. Choosing the best digital business card solution out there requires a thorough understanding of the features you want your mobile business card to have. Once that is done, creating a digital business card is easy, but with the right digital business card solution.
So here are 6 things to consider when you are on the lookout for a digital business card maker:
The first thing you should definitely think about is whether the solution is easy to use and intuitive. Is the UI aesthetically pleasing? Is there a severe and time-consuming learning curve involved?
Usability has a direct influence on your user experience, and it is always a great idea to first gain a sense of a platform’s usefulness before pulling out your cash. You can do this by signing up for a free trial on your preferred platform.
When it comes to cloud-based services, many firms, irrespective of size, prioritize security. Anything that occurs online is susceptible to security risks. Your e-business card contains necessary personal data, and when your clients engage with your digital business card, it means they trust you and your business. Hence, security should not be overlooked. Look for a digital business card solution that is GDPR and SOC-2 Type 2 compliant with data encryption and SSO authentication to ensure maximum data safety.
User Interface and Design
A reliable digital business card platform may perform well in terms of usability. But how can you make your digital business card stand out? A well-designed business card can convey your brand message in the best manner. Choose a digital business card solution that offers clean and intuitive design options and lets you include all essential information, including your brand icon or logo. A good UI can guarantee a good user experience.
Tracking and Analytics
The purpose of a good design is to help you look professional and authoritative, attracting the correct audience. But how do you track the results of a good UI?
All best digital business cards include extensive tracking capabilities and analytics, allowing you to collect and view data on critical parameters such as user demographics, views, etc.
Ease of Sharing
Digital business cards are intended to be shared. But, does your selected platform enable you to share your card through numerous channels?
All solutions provide you with an e-business card link, and if you opt for a QR Code business card, you can simply share it on social media or through messages, emails, and other digital communication channels.
You can even incorporate QR codes or NFCs (Near-Field Communication) with your print media for short-range sharing.
Businesses with large teams will need to produce digital business cards in bulk. Choose a solution that offers easy bulk creation features that lets you seamlessly automate the process.
6 Best Digital Business Card Solutions of 2023
Many reliable digital business card makers provide free and paid solutions. But here’s our list of the 6 best solutions to create a digital business card:
Beaconstac’s user-friendly interface and fortified security make it the best and easiest choice for creating a digital business card. They offer enterprise-ready digital business cards with QR Codes and support 4000+ integrations.
You can create a digital business card with an array of fields on your information page, such as contact, address, website, business logo, social media links, etc. Furthermore, you can benefit from in-depth analytics on card usage and tap into critical data on user behavior, demographics, and more.
- Easy to use and intuitive interface.
- Google Analytics integration.
- SOC-2 Type 2 and GDPR compliant.
- Automated bulk digital business card creation.
- Pre-made and custom template options.
- Only offers QR Code-based digital business cards.
- Free trial period available for 14-days. After that, the price starts at $5/month for the Starter plan.
Also a cloud-based solution, CamCard is a professional business card reader that lets you convert your existing traditional business cards into simple-to-share mobile business cards. You can easily manage your saved cards, add reminders, tags, and extra notes, and share them with clients at events, seminars, and more. CamCard’s interface is extremely easy to use, hence ideal for even inexperienced users.
- Ideal for all sizes of businesses.
- Data storage management.
- Contact management
- Customizable fields to include information of your choice.
- No free trial, and it is more expensive compared to other digital business card solutions.
- Pricing starts at $15/month.
Yet another popular digital business card that offers numerous features and an easy-to-use dashboard is HiHello.
With HiHello, you can be as creative as you want and make beautiful electronic business cards with your contact details, social media links, and more. You can share your digital business cards via QR code, email, and text. You can even mask your phone number and use a HiHello number while sharing the e-business card via text.
- Tons of templates to make designing effortless.
- Easy to use interface.
- Affordable plans.
- Multiple channels for sharing.
- Only basic analytics are available with paid plans.
- Limited security features.
- Bulk card creation is available only in paid plans.
- Free plan available with restricted features. Professional plan starts at $6/month.
Know.ee’s digital business card solution has an easy-to-use interface with zero learning curve. With custom templates and multiple design options, know.ee lets you add videos to your business cards to create the best first impression among your clients.
The solution offers limited analytics and tracking capabilities and shows the number of clicks, views, and engaged users.
- CRM integration.
- SSO login and URL masking.
- Customizable fields.
- Extensive design capabilities with branding tools.
- Bulk creation of business cards is only available with the Enterprise Plan.
- Limited security features.
- Free plan available for individual users with limited features. Paid plans are charged on a per-user basis at $2/month.
It is a cloud-powered digital business card solution meant for both companies and solopreneurs. Inigo’s free version permits you to create unlimited business cards with restricted features and functionalities.
One of the most significant advantages is that you can handle all of your designs and cards from a single dashboard. The solution also offers team performance monitoring, and CRM integrations, making it a terrific tool for marketing and sales teams.
- Integrates with various CRMs and social media platforms.
- Customizable templates.
- Real-time tracking and analytics.
- Lead tracking and management.
- Inigo’s digital business card solution is not very user-friendly and may seem complicated to use at first.
- Free version available. Paid plan starts at $5.49/month for the Premium plan.
This digital business card solution focuses on “making a great first impression,” and it does by letting users create custom digital business cards. With good analytics, design, customization options, and integrations, Haystack is an ideal choice for first-time users.
In your digital business card from Haystack, you can include email and call buttons, links to the website and social media platforms, and other information you want to share.
- Integration with apps such as HubSpot and Zapier.
- Customizable fields.
- Key analytics, including insights into user engagement.
- Limited tracking capabilities.
- Price is on the expensive side – hence not suitable for small businesses.
- The free plan is available for individual users with limited features. Paid plan starts at $7.95/month with an extra $3/user.
To Sum it Up on Digital Business Cards
More and more businesses are making the shift to digital business cards now. It means that an increasing number of employees are utilizing these applications to share information with one another quickly.
Digital business cards are the easiest and smartest way to share details. Incorporating a QR code on business cards has made it more convenient and powerful for businesses. It puts forward a variety of amazing functionalities, transforming your paper business card into an out-and-out robust digital platform. So why wait?