Useful Hacks That Will Help You Run Your Small Business More Efficiently

To run your small business can be challenging, but it’s not impossible. With the right hacks in place, you can run your business more efficiently and increase your productivity. In this blog post, we will discuss some of the most useful hacks that will help you streamline your workflow and get things done faster. So read on to learn how to make the most of your time and energy.

Start with the most important task to run your small business

When you have a lot on your plate, it can be tempting to start with the easy tasks first. However, this is not always the most productive approach. Instead, start with the most important task and get that out of the way first. This will free up your time and energy to focus on other things. As seen with QuickBooks Online review, batching tasks can be a great way to stay organized and get things done more efficiently. When you have the most important task done, you can move on to the smaller tasks and get them out of the way quickly.

Break projects into small goals

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A useful hack is to break projects into small goals. This will help you stay focused and on track. When you have a clear goal in mind, it is easier to stay motivated and get the job done. So instead of trying to tackle a huge project all at once, break it down into smaller goals that you can easily accomplish. If you need help staying on track, consider using a project management tool like Asana or Trello. If you’re working on a team, these tools can be particularly helpful in keeping everyone organized and on the same page. Also, don’t forget to celebrate each accomplishment along the way. If you can stay focused and motivated, you will be able to get the job done in no time. When you break projects down into small goals, you can easily accomplish them and stay on track.

Minimize distractions to run your small business

Another useful tip is to minimize distractions. When you’re trying to get work done, it’s important to stay focused and on task. However, this can be difficult when there are things around you that are constantly vying for your attention. So try to create a distraction-free environment for yourself. Turn off your phone, close the door to your office, and put away any other potential distractions. This will help you stay focused and get the job done more quickly. If you have trouble staying on task in your small business, some great productivity apps can help you stay focused and get work done. However, make sure to use these apps sparingly and only when you need them. If you find yourself using them all the time, it’s probably a sign that you need to take a break. Think about what you’re doing and why you’re doing it. Make sure that you’re using your time wisely.

Batch process non-urgent tasks

A useful hack that can be helpful is to batch process non-urgent tasks. This means that you group similar tasks and work on them all at once. For example, if you need to make a bunch of phone calls, do them all at once instead of spreading out throughout the day. This will help you save time and be more efficient. You can also batch process tasks that are not time-sensitive. For example, if you need to write a bunch of blog posts, do them all at once instead of one at a time. This will help you get into a rhythm and be more productive. When you batch process tasks, you can get them out of the way quickly and efficiently.

Reduce (or eliminate) meetings

Another way to be more productive is to reduce (or eliminate) meetings. Meetings can be a great way to stay on track and communicate with your team. However, they can also be a huge time waster. If you find that you’re spending more time in meetings than you are working, it’s probably time to reevaluate your meeting schedule. Try to limit meetings to only when they are necessary. And when you do have a meeting, make sure that it is productive and everyone is on the same page. If you’re not careful, meetings can quickly become a time suck. So try to limit them as much as possible.

Learn keyboard shortcuts

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When you’re trying to get work done, every minute counts. So a useful tip is to learn keyboard shortcuts. This will help you save time and be more productive. Keyboard shortcuts can be different for each program, so take some time to learn the ones that are most important to you. For example, if you use Microsoft Word often, you should learn the keyboard shortcuts for common commands such as copy, paste, and bold. Keyboard shortcuts can save you a lot of time, so it’s worth taking the time to learn them. If you use a lot of different programs, you can also create custom keyboard shortcuts to save even more time.

Embrace telecommuting and flextime

Another way to be more productive is to embrace telecommuting and flextime. Telecommuting is a great way to save time and money. And it’s also a great way to stay connected with your team. If you can’t meet in person, try using video conferencing or chat apps. This will help you stay connected and be more productive. Flextime is also a great way to be more productive. It allows you to work when you’re most productive and take breaks when you need them. So if you find yourself struggling to get work done during traditional working hours, try flextime. It could make a big difference in your productivity.

Use software integration to better run your small business

One final hack that can help you be more productive is to use software integration. Software integration is a great way to automate tasks and save time. For example, if you use multiple programs for your business, you can integrate them so that they work together seamlessly. This will help you avoid having to switch between programs and save time. There are a lot of different software programs out there, so take some time to find the ones that are most helpful for your business. And once you find them, make sure to integrate them so that you can save time and be more productive.

These are just a few of the many useful hacks that can help you run your small business more efficiently. By taking the time to implement these hacks, you’ll be well on your way to being more productive and successful. So don’t wait, start implementing these hacks today! Your business will thank you for it.

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6 Signs You Need Help With Managing Your Business

managing-your-business

When you first start your own business, you probably do most of the work yourself. Calls and emails, meetings and invoices, advertising – most likely, it is all your responsibility. Maybe you believe no one can perform these tasks better than you, or you are sure you can handle everything on your own. 

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Managing your business well is one of the key factors to success.

However, if you find yourself in a deadlock and things aren’t going well, don’t worry. A personal business assistant will save your life by bearing part of your burden. Are you still not sure you need a professional for help? Well, here are 6 signs you could have some support when managing your business. So, without further ado – let’s get started!

You Are Running Out of Time

Your to-do lists are endless, and you are almost crying when looking at them? You lack time so badly that you haven’t even started on the most important things? You can’t even remember when you last had a day off? Not to mention having zero energy for household tasks and homework assignments.

Fortunately, you can deal with this problem right now. Outsource your assignments to professional essay writers to keep your grades and deadlines under control. Academic performance is definitely not something to ignore, even if you are busy running your own business.

Okay, so how can a personal assistant or a business coach save you? They will finish tasks you simply can’t perform due to various reasons. Unload your schedule, and constant fatigue and dissatisfaction will disappear from your life. You will stop beating yourself up for not being perfect. 

You Are Disorganized while Managing Your Business

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Making appointments and calls, buying tickets – all these little things can end up taking up to 80% of your time. And there is more serious stuff, be it research or making presentations. Yes, most likely, you learned how to do all this while getting a business major, but it still takes plenty of time. So why not entrust these tasks to a helper?

Here is a simple example. Let’s say you need to go to Australia. So, you require information about local co-working spaces, mobile internet, rental housing, and cars. All this needs to be collected in one place and systematized. Of course, such an assignment can take a whole day.

But if you ask an assistant to do it for you, they will present the information in a convenient table with a separate tab for each topic. They will also select the best options, compare prices, read reviews, and so on. In the meantime, you will deal with urgent matters, be it a business plan or something like that.

You Find It Difficult to Cope with Some Tasks

Sometimes, an assistant complements the boss. Imagine you always take notes by hand during meetings and then lose them because you have zero time to transfer them to electronic form. In addition, you simply don’t like to print and prefer handwritten notes. Here’s when an assistant is a lifesaver. Just send them a photo of the notes, and 30 minutes later, you have everything you need in an email from them.

You Don’t Mind Learning New Things

We often read books about success and big failures in order to broaden our horizons. But sometimes, the most amazing stories can be heard over a cup of coffee. Treat everyone around as a knowledge base. Believe us, this approach to life will change your business.

We are used to the fact that it’s the boss who teaches their assistant important things. But it happens the other way around too. After all, a business coach is a person with a bright background and unique experience. And they can share their baggage with you.

For instance, you need a list of the best streetwear fashion brands, but you have no idea where to start. Yes, everything can be found on the internet, but it will take plenty of time. And suddenly, just out of the blue, you remember that your assistant worked as a fashion stylist in the past. Of course, they will create a large selection of brands, indicating the specifics of each.

Therefore, assistants are versatile people, so always learn from them as they help you see the bigger picture.

Your Skills Need Improvement

Working with an assistant teaches you to assess your strengths and understand what can be delegated. It also trains you to set tasks correctly. The brief and deadline for your assistant should be as clear as possible. The more information you provide, the better the result of your teamwork will be.

You’re Burned Out from Managing Your Business

Things that take up to 80% of the time bring only 20% of the result. These are routine but demanding tasks that can turn anyone into a squeezed lemon.

However, to get great results, it doesn’t matter who will take on these duties. The bottom line is that they are completed on time. So, by entrusting such matters to someone else, you not only benefit the business but also save your nervous system from overload.

So, you definitely need an assistant if you answer “yes” to at least two questions from the list below:

  1. You are drowning in small chores that don’t allow you to engage in the strategic development of your business;
  2. You have plenty of deadlines, and the number of urgent tasks only grows;
  3. You plan your schedule, meetings, and business trips on your own;
  4. You feel burned out;
  5. You have to do tasks that don’t give you pleasure;
  6. The phrase “Sorry, I don’t have time” has become part of your daily life. You don’t have time for hobbies, friends, and rest. But in fact, the lack of time is the lack of a person who can lend a shoulder and take on a part of your work.

Where To Look For An Assistant?

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Your assistant can be an existing employee since they are already part of the team. The most important thing is that you really trust them.

If you don’t have someone like this in the company, then ask your friends. Perhaps they know someone with relevant experience and excellent organizational skills. And the last option is to post vacancies or contact HR specialists.

Alternatively, you can hire a business coach, which is even better than having an assistant. They will share their knowledge with you and help you grow as an entrepreneur.

In Conclusion on Managing Your Business 

And finally, let’s talk about how to choose an assistant. There are certain features that you should pay attention to.

First, you trust this person. The business assistant has access to a huge amount of information that is critical to the business.

Second, their mind is quite flexible. They can solve many non-standard tasks rather quickly.

Third, they have great emotional intelligence. Contacts with various people require a special approach and the correct positioning of your company. Thus, empathy is just necessary here.

And most importantly, you should be comfortable around each other. After all, you will spend most of your working time together. And if you don’t get on well, then other factors simply don’t matter. That is why we hope you will find someone who will finish your thoughts and make your life much easier.

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4 Crucial Factors for a Successful Website

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Your successful website is one of the most important elements of your business these days and times. It is not only your calling card but it is also your sales pitch, an engagement portal, and the platform to convert visitors into paying customers.

Getting your website optimized to heighten conversion rates can be a long, continuous process that you need to work on. It is not a case of creating it and going live. It is constant updates, continuous monitoring, and adding copy and keywords regularly.

Whether you are just creating a new site from scratch, or whether you are updating your existing site, we have a few pointers for you. We thought we would unpack some of the things that make a highly successful website. Here are some of our top tips for overhauling your site and making it a successful website. 

Focus on SEO for Your Successful Website

One of the first steps of creating a new website, or updating an existing one is considering your SEO. It may get quite technical but the rule of thumb is to get your keywords right. Do some keyword research into your industry and your competitors and find out what keywords and alternative keywords need to appear on your site.

Keywords are something that will be regularly changing too. Yes, in some cases, you will have your foundation words. If you are a pet retailer, for example, keywords like cat food, dog food, and pet food will be standard, but you need to keep trends in mind and what people will be searching for at different times in the year.

You will also need to consider your local SEO. If you are servicing a specific area, like Orange County, for example, you will need this to reflect in your site. Make sure the area pops up several times and link it into your keywords to make it as organic as possible. “Affordable dog food in Orange County” will be a winner, for example. You can also consider hiring an Orange County SEO agency if all of this sounds too complicated to do by yourself.

Review Your Customer Journey 

successful-website

The next thing to look at is the journey that your customers will be taking through your site. Where will they enter, how do they interact with you and how do they get through the sales funnel?

One of the most important aspects of the customer journey is your touchpoints. Your customers might want to interact and engage with you at various stages during the journey. Some might have questions or need more information on products on some of the landing pages. Others might want to contact you by phone to sort out a problem, you will need to offer a variety of solutions throughout the entire process.

One of the most successful options to include on your site is chatbots and online helpdesk options. Luckily, these are not too difficult to integrate on your site, and you will simply have to manage them. If you are on WordPress, for example, you can pick a WordPress helpdesk plugin that suits your needs and assist your customers. Most sites have seen a drastic increase in conversions thanks to this feature. 

Create High-Quality Content 

Now, we have mentioned SEO and keywords in the first point, but let’s focus more on the content that appears on your site. You must keep in mind that the more content on your pages, the more you can rank with Google. But, make sure that your content is not only focused on Google, but also on your customer.

Ensure that your content is informative, educational, simple to read and understand, and explains your products and services simply. You will want to be convincing your customer to buy from you because they feel like they can trust you and that they know they will be buying good products.

Make sure each landing page has enough copy and description to sell your products. If you are working on a product page, go into detail about the products. What are they buying? What is the quality like? What do other customers say about the product? Allow reviews and other customer comments. This will not only increase your keywords and content, but it will make new visitors feel more at ease about buying your products.

Don’t Forget Your Metrics 

Numerous companies forget about this factor, but it is certainly a key part of managing and running a successful website. How do you know if your website and marketing are working without watching the metrics? Luckily for you, there is a free tool, Google Analytics which helps you understand what is happening with traffic on your site.

You can track the traffic coming into the site, where it goes, how it behaves, where it bounces and how much actually converts into sales. It is a great way to know what is working and what isn’t, especially if there is a problem on one of your landing pages.

If you notice that one page, in particular, has a high bounce rate, you can go and see if there is an error on it. 

Conclusion on Creating a Successful Website

One of the top pieces of advice is to keep your customer in mind at all times. What do they want to see on your site? What does their journey look like? Create what they want to see.

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What Are the Advantages Of The SaaS Business Model For Your Company

SaaS-business-model

The SaaS business model can be advantageous for your company. This business model allows you to outsource your software needs and access it through the internet. You don’t have to worry about hosting, updates, or security-all that is taken care of by the service provider. Additionally, this type of subscription-based service can be more affordable than purchasing and maintaining software licenses for your employees. Let’s explore.

Flexibility 

The SaaS business model is flexible. You can scale up or down your usage as needed without any upfront costs. This can be helpful if you have seasonal or fluctuating business needs. For example, if you experience a busy season, you can increase your subscription to meet the demand. Then, when business slows down, you can reduce your subscription. With proper SaaS Solutions that your business can implement through reputable providers, the benefits are endless. Flexibility has become a necessary aspect of business, and the SaaS business model can provide that.

Pay As You Go with the SaaS Business Model

SaaS-business-model

With the pay-as-you-go pricing model, you only pay for what you use. There are no long-term contracts or upfront costs. This makes it easy to budget for your software needs. Additionally, if you decide you no longer need the service, you can cancel your subscription at any time without penalty. And, because you only pay for what you use, this type of service can be more affordable than purchasing software outright. For example, if you only need the software for a short period of time, you can subscribe to it for just that amount of time.

Automatic Updates and Improved Security

With the SaaS business model, you don’t have to worry about manually updating your software. The service provider takes care of that for you. This can free up your time and resources so you can focus on other aspects of your business. Additionally, because the service provider is responsible for keeping the software up-to-date, you can be confident that you’re always using the latest version. When you outsource your software needs, you can take advantage of improved security. The service provider is responsible for ensuring that the software is secure. This can give you peace of mind knowing that your data is safe. Additionally, because the service provider is responsible for security, you can focus on other aspects of your business.

Scalability with your SaaS Business Model

As your business grows, your software needs will grow with it. With the SaaS business model, you can easily scale up or down as needed. This can be helpful if you have seasonal or fluctuating business needs. For example, if you experience a busy season, you can increase your subscription to meet the demand. Then, when business slows down, you can reduce your subscription. Scalability is important because it can help you save money. If you only need the software for a short period of time, you don’t have to purchase it outright. You can subscribe to it for as long as you need it and cancel when you’re done.

Improved Collaboration

The SaaS business model can improve collaboration within your company. When you outsource your software needs, you can take advantage of features that allow multiple users to access and use the software at the same time. This can be helpful if you have employees who work in different locations. With the improved collaboration, they can stay connected and work together more efficiently. Also, because the service provider is responsible for keeping the software up-to-date, you can be confident that everyone is using the latest version. For example, if there’s a new feature that would be beneficial to your business, you can take advantage of it right away without having to wait for everyone to update their software.

Ease of Use

The SaaS business model is designed to be user-friendly. The service provider wants you to be successful so they make it easy for you to use their software. Additionally, because the service is internet-based, you can access it from anywhere in the world. All you need is an internet connection. Additionally, because the software is web-based, you don’t have to worry about installing it on your computer. This can save you time and resources. And, if you have multiple employees who need to use the software, you don’t have to install it on each of their computers.

Reduced Costs with Your SaaS Business Model

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One of the main advantages of the SaaS business model is that it can help you reduce your costs. When you outsource your software needs, you don’t have to worry about the upfront costs of purchasing the software. Additionally, because you pay for what you use, you can save money if you only need the software for a short period of time. Also, because the service provider is responsible for maintaining the software, you can save money on maintenance and support costs. For example, if there’s a problem with the software, you don’t have to pay to have it fixed. The service provider will take care of that for you.

Overall Better Operational Management

The SaaS business model can help you improve your overall operational management. When you outsource your software needs, you can take advantage of features that make it easy to track and manage your data. This can be helpful if you have a lot of data to keep track of. Additionally, because the service provider is responsible for keeping the software up-to-date, you can be confident that your data is always accurate. For example, if there’s a new feature that would be beneficial to your business, you can take advantage of it right away without having to wait for everyone to update their software.

So, the SaaS business model can provide you with a lot of advantages. It can help you save money, improve collaboration, and increase your overall operational efficiency. If you’re looking for a way to improve your business, the SaaS business model is definitely worth considering. With this type of subscription-based service, you don’t have to worry about hosting, updates, or security. Additionally, the pay-as-you-go pricing model can be more affordable than purchasing software outright. If you’re looking for a flexible and affordable way to meet your software needs, the SaaS business model may be right for you.

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6 Reasons Why Your Rentals Should Have Good Management

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If you’re a property owner, then it’s important to make sure that you have good management in place. This is key to ensuring that your rentals are run smoothly and that you don’t experience any major problems. In this blog post, we will discuss six reasons why good management is essential for your rentals.

Keep Your Rentals In Good Condition

The first and most important reason to keep your rentals in good condition is to ensure the safety of your tenants. If your rental property is not well-maintained, it could pose a serious safety hazard to your tenants. Additionally, a good property manager will also help you avoid costly repairs down the road.  Another reason to keep your rentals in good condition is to protect your investment. By keeping your rental properties well-maintained, you can maximize their resale value, get more out of your property and minimize the amount of time they spend on the market. Finally, good property management simply makes good business sense. By providing your tenants with a clean and well-maintained rental unit, you’ll make them more likely to renew their lease, refer their friends and family, and give you positive online reviews.

Ensure That Your Tenants Are Satisfied With Your Rentals

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Good rental management isn’t just about filling vacancies – it’s also about making sure that your tenants are happy in their homes. If your tenants are satisfied, they’re more likely to renew their lease and recommend your property to others. Respond quickly to maintenance requests. No one likes living in a home with broken appliances or leaky faucets. By responding promptly to tenant maintenance requests, you can show them that you care about their comfort and are committed to keeping the property in good condition. Be available and accessible. Your tenants should be able to reach you easily if they have questions or concerns. Make sure your contact information is up-to-date and easily accessible, and try to respond to tenants’ inquiries within a reasonable amount of time. show appreciation. A little bit of appreciation can go a long way. Show your tenants that you value their business by sending them a holiday card or small gift, or offering them a discount on rent for referrals.

Prevent Problems From Arising

Good rental management can help prevent many problems from arising in the first place. By regularly inspecting the property, addressing any maintenance issues immediately, and keeping good records of all communications with tenants, you can head off many potential problems before they have a chance to start. Additionally, having a clear and enforceable set of rules and regulations that all tenants must follow will help to keep your property running smoothly. Finally, maintaining open lines of communication with your tenants will go a long way towards preventing small issues from turning into big ones.

Respond Quickly To Maintenance Issues With Your Rentals

Your tenants will appreciate a quick response to any maintenance issues that come up. If you can’t fix the problem yourself, hire a professional to do it for you. Your tenants will be more likely to renew their lease if they know that you’re responsive to their needs. It’s also important to schedule regular maintenance check-ups for your rental units. This will help you identify potential problems before they become serious. By taking care of your rentals, you’ll maximize your profits and keep your tenants happy.

Handle Tenant Issues Effectively

Good rental management will help you handle tenant issues effectively. You need to be able to communicate with your tenants and resolve any issues they may have. This will help keep your tenants happy and prevent them from moving out.

Tenant issues can include things like late rent payments, damage to the property, and noise complaints. If you can resolve these issues quickly and efficiently, it will go a long way in keeping your tenants happy. Resolving tenant issues can be difficult, but it is important to remember that you are the one in control. You need to be firm but fair when dealing with tenant problems. If you handle them correctly, it will make life much easier for both you and your tenants.    

Keep Your Rentals Occupied

Good rental property management will help keep your units occupied. By keeping up with maintenance and responding to tenant requests in a timely manner, you can create a positive living environment that tenants will want to stay in. In addition, good property managers will work hard to screen prospective tenants and place qualified renters in your units. This helps to minimize vacancy rates and ensure that your investment is generating income. If you are looking for ways to improve your rental business, consider investing in good management. It may cost you a bit more upfront, but the long-term benefits are worth it.

These are six great reasons why your rentals should have good management. If you have any questions or would like to learn more, please contact us today. We would be happy to discuss your specific needs and how we can help you achieve your goals.

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Expert Tips for Choosing the Right Business Structure

You have the business plan ready, your product or service is ready, you have hand-picked the team, you’ve done your market and consumer research, and you are ready to put your money into the business and get the ball rolling. Before you take the next step, have you considered what legal status the business will have? Will it be registered with the chamber of commerce as a sole proprietorship, a partnership, or a company? It’s not just about registering a business and getting a tax number to file returns against. The kind of structure you choose will impact how you are taxed, what your liability is, and how you can operate your business. Choosing the right business structure is a crucial decision for the long-term well-being of the business.

Here are some of the main options that you can choose from.

Sole Proprietorship Business Structure 

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 Sometimes keeping things simple is the best way to go and that is what the sole proprietorship model provides – simplicity. It’s the most common kind of business registration, it’s easy to set up, it’s cost-efficient, and it’s a tried and tested path for small businesses. As the name suggests, in the sole proprietorship the business is owned by one individual and that person is responsible for all the profits and losses in the business and is also the owner of all the assets and liabilities. In a way, you could say that the person is the business and the business is the person. There is no differentiating factor between the two entities in legal terms.

The main advantages to this structure are the ease of setting it up and the low cost associated with it. Secondly, it is also just as easy to close a sole proprietorship as it is to open one up. There is no complex process to legally close the business. This doesn’t mean that these businesses will remain small, and there are countless examples of multi-million and even multi-billion dollar companies that started as sole proprietorships.

Partnership

The next step up is to create a partnership. In this formation, two or more people share ownership of the company. The nature of the relationship between the partners can also vary. For instance, you can have a general partnership in which all partners have an equal stake in the company and can exert an equal amount of power. Alternatively, you can have a limited partnership in which one person has control over the company in terms of operations while the other partner contributes finances or any other resource to the business. In either kind of partnership, the profit is divided among the partners, and in some cases profits can be divided based on a ratio.

A partnership is a bit more expensive to register than a sole proprietorship but it is the most cost-effective solution if you have more than one business owner or investor. It’s also a good idea to have an attorney review your partnership deed, which is a small added cost. This kind of business is easy to register and the process is quite straightforward. Moreover, there is plenty of growth potential for this business as you can easily get financing for a partnership and you can include more partners as the business grows.

Plus, each partner can also get a loan thereby creating multiple revenue streams in the business. The taxation policy for this business structure is also quite favorable making this one of the most common choices for company formation in the UK and in other countries as well. In most cases, if you are registered as a partnership you will be exempt from personal income tax and you will only be paying tax in the form of company tax.

Limited Liability Company

The limited liability company (LLC) is a slightly more complicated business structure and is best suited to larger businesses that will involve a mix of partners, owners, and shareholders. The main advantage to this company structure is the limited liability that members have. This means that they are not personally liable for the operations of the company. In the case that the company incurs losses or needs to be liquidated the personal assets of the owners are protected.

The LLC structure gives owners the benefit of being protected from liability like large corporations and also allows them to show company earnings as their personal earning which saves them from tax implications. It is a solution that gives you the best of both worlds. It is more expensive to register this business and does require more paperwork but it is well worth it because of the benefits it provides.

Corporation Business Structure 

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Corporation structures are usually used by large companies and the main highlight of this structure is that the business itself is seen as an entity and is completely different from the owners. In this way, the company itself can be sued, can own assets, can have ownership of rights of assets like stocks, and do many things in the legal framework that an individual would be able to do. They have legal personhood. Within corporations, there are several other types such as C corporations and B corporations, closed and open corporations, and others.

Another big advantage to the corporation is its continuity. Since it stands separate from the owner, even if the owner dies, the company continues to exist. The other main advantage is the ability to raise a large amount of capital. Moreover, since the company is a separate entity, raising lots of capital from multiple sources does not burden the founders or owners with liability.

Most businesses will not start out as a corporation but as they scale up they will eventually change structure to become a corporation.

When finalizing the company structure that you want to go for, the key things to keep an eye out for are the liability factor, taxation concerns, and how easy or difficult it will be to gain financing. These things will vary a lot with the kind of registration you choose, and at different stages of the business, you will have different needs. Also, some structures such as the corporation will also have requirements that a sole proprietor may not be able to fill in its early stages. The good thing is that the structure of the company in terms of how it is registered can be changed in due time. If you find that you need to evolve to a more complex framework then you can always make the changes when you need to. This is a better way to grow as at that point in time you will have a clearer understanding of exactly what it is that you need.

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Stickers vs. Custom Packaging – Which Is Right for Your Brand?

packaging

A picture is worth a thousand words – there are probably very few people in the world who don’t know this phrase since it’s universally valid regardless of language and culture. However, when it comes to sales, it should be the very foundation of every campaign! According to researchers who have studied how the brain processes information, people are more likely to understand and be attracted by an item that’s appealing from a visual standpoint. After all, that’s why companies everywhere hire hoards of specialists to create unique and enticing designs for everything that has some sort of commercial value. Plus, when it comes to sales and marketing, the product itself is just half of the offering. The other half is the packaging and the design that goes on the packaging.

First, this is important because it protects the product until the time of unboxing (also an experience customers love).

But you can’t just put your product in a bag/box/paper wrap and be done with it. As we already mentioned, humans are visual creatures and they use visual cues such as images, colors, and shapes to understand the items they may want to buy. That’s why the packaging is also important for presentation purposes.

And when it comes to communicating with the customer (paying or lead), the package serves an important role. So, moving forward we’ll talk a bit about this role and how to choose the best package option for your brand. 

Client Communication Through Packaging

packaging

As you can probably tell by now, companies use the packaging to communicate various information about the product.

For instance, a company that sells food products will have to print on the packaging a series of information such as nutritional values, the list of ingredients, and a description of the product (so the customer knows what to expect).

Besides these, companies also use packaging to promote brand information such as brand colors, logo, brand image, and more. These are not mandatory, since they are marketing elements, but it’s a tested way to attract attention and stand out from the crowd with customers who already know and like the brand.

Overall, there is quite a lot of information that the customer needs to know before they can decide whether they’ll buy the product or not. 

And here comes the million-dollar question: how are you going to present it?

Are you going to use standard packaging with printed labels or are you going to choose custom-made packaging and stickers, like the ones promoted by StickerYou? If you’re not yet sure, here are a few pros and cons for both situations so you can decide which one works best for your brand.

Stickers vs. Custom Packaging – Which One?

#1: Cost Efficiency

If you are on a tight budget, stickers with standard packaging are the best option. You can decide on one type of packaging material and sticker design and apply it to all your products. This way, you show branding consistency while also keeping the cost down.

However, if you want to stand out, custom packaging with designed labels is the way to go. It may be more expensive, but the result is impressive. Just by using colors and a design that stands out, your products will attract the eye of the viewer (especially if you’re using a big retail platform like Amazon). 

#2: More Variation

Standard packaging and labeling offer a lot more room for creativity than custom-made ones. That’s because you can play with the colors and label design to mark different products. And, since the packaging is simple, the colors will stand out.

Custom packaging, on the other hand, is already unique and you risk confusing customers if you change it constantly. So, once you find a color combination and design that works, it’s best to stick with it. 

#3: Professional vs Unprofessional Look

In today’s crazy world, customers only have a few seconds to decide if they like a product or not (before making a purchase decision). That’s why packaging design is one of the deciding factors when you want to sway people your way.

Custom packaging with high-end materials and special printing methods (without labels) looks and feels professional. Plus, labels can be misplaced and tend to wear out during transport and manipulation.

In short, if a customer has to choose between a product that tells its story via a torn label and one that’s all colorful and has its message nicely printed directly on the packaging, chances are the latter will make the sale. 

#4: Easy to Use & Long-Lasting

Quality packaging should be easy to use, long-lasting, and (if possible) reusable or recyclable. So, even if you invest a bit more in the materials and custom printing, in the long term it makes more sense to use custom packaging as opposed to stickers. 

Packaging that’s designed to fit your product is easy to fill, pack, and sell. It’s also something you don’t have to adjust unless you change the branding or the product. On the other hand, standard packaging and stickers need extra work and can be a pain to get right each time. 

Wrap Up on Packaging

The unboxing experience is as much part of the sale process as the product itself so you have to be careful how you choose the packaging. This is one of the tips every business owner needs to know when they first start in the industry!

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A Manager’s Guide to Reducing Errors While Working on Deadlines

Deadlines

When you are working on projects with tight deadlines, it can be easy to rush through things in an effort to get the work finished on time. In many cases, working too quickly can result in errors being made which can cause more problems and headaches down the line. As a manager, you need to ensure that you have systems and strategies in place to minimize these errors, or better yet, to completely eliminate them from your workflow to ensure you get the best, most accurate results on from every project you work on.

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Whether you are working with a remote team or in-house, staff, it’s crucial that you utilize the right tools to stay up-to-date with your obligations and to ensure that nothing slips through the cracks. For example, you could reduce errors with a time clock app or put protocols in place that require your team to submit their work to you or someone else in a senior position before it reaches the clients. There are countless methods that you can use to keep your team accountable and to reduce deadlines when they are working on various projects. However, as every business is different, it’s important that you take the time to assess the needs of your business to find the right solutions for the specific needs of your organization.

Let’s take a look at a few tips and tricks that you can use to reduce errors when you and your team are working to tight deadlines moving forward.

Set Realistic Deadlines

The best way to minimize errors when working to deadlines is to set realistic deadlines from the outset. If you take on a project that you know has too tight of a deadline to complete to the required standard, you should rethink accepting the project. Accepting a deadline that you know will be difficult or even impossible to meet will cause you to rush and take shortcuts in an effort 

to get over the finish line in time. Doing this time and time again will quickly result in you burning out and your physical and mental health could also suffer as a result of putting yourself under this type of pressure.

Deadlines

Put A Plan In Place

When you accept a project with a deadline, the first thing you need to do is put a plan in place that will allow you to meet the deadline. Failing to get the work completed on time is never a good look and could result in your clients going elsewhere for what they need in the future. If you accept a deadline, you must meet it. To ensure you complete the work on time, without rushing through it and making errors, make sure that you put a roadmap in place to help you and your team achieves your goals in the allocated time frame. 

Focus On The Task At Hand

In your role as a manager, there is typically a lot of different things vying for your attention from one day to the next. With so much going on, it can be easy to get distracted and this is exactly the time when you are most likely to make mistakes. Make sure that you, and anyone else working on the project, are 100% focused on what you need to do for the project to be a success. Concentrating on the task at hand and avoiding distractions is the best way to reduce errors or completely eliminate the chance of you even making errors in the first place, ensuring you deliver the results you are capable of producing before the deadline.

Have A Plan B In Mind for Your Deadlines

While time management, focus, planning and preparation are key in reaching your objectives with minimal or no errors within the allocated timeframe for the project, you also need to be prepared for the unexpected. As every project manager will tell you, if there’s a possibility that something could go wrong, there is always a high probability that it will. Having a plan B in place from the outset, will help you to stay in control of the situation, avoid panicking and ensure that you and your team stay on track towards completing the project by the deadline. With a contingency plan in place, you can enjoy more peace of mind, knowing that you have an alternative route to success should something unexpected happen.

Complete Your Projects On Time And With Fewer Errors

Working to tight deadlines can be very stressful and when you are under pressure is when you are most likely to make mistakes. Follow the tips discussed above to reduce the potential for errors and to ensure that you complete your projects on time. With the right approach, you can be sure that you will deliver your best work within the allocated timeframe, and with minimal errors, ensuring your clients are always happy. 

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Selling Your SaaS Business: 6 Tips for Startup Sales Success

SaaS

The SaaS industry has thrived in the past few years, and will only continue to grow as the market value is predicted to reach USD 21.9 Billion by 2027.

The opportunities in this industry are massive and this is your chance to grow your SaaS startup business. However, since there are other businesses looking to seize the same opportunities, you might face fierce competition in the marketplace, with competitors who are after the same target users.

If you’re looking to grow your business even further and learn how to sell SaaS business assets and attract brokers, you’ll need to have a unique value proposition and implement the best strategies to increase the number of customers.

Keep Trials Short with SaaS

At first, a long trial might look like a good way to grab a hold of your customer but in reality, you’re just causing pain to your startup. However, a common recommendation is that 99 percent of startups should limit their trials to 14 days at the most. The main reason for this is that the vast majority of trial users don’t use free trials for the full duration. They take short trials more seriously and are more likely to try the product immediately after.

When the trial is shortened, you also shorten the sales cycles and with this, you can significantly reduce your customer acquisition costs.

Use Social Media

SaaS

Everyone who actively uses social media knows how great these platforms can be to raise brand awareness and promote products and services. The basic rule of thumb is to conduct a marketing campaign to attract customers.

Social media also helps you boost your business’ credibility and it gives you space where you can post about the services you’re selling, present your team and explain what causes you care about. All of this will ultimately show that your business is credible.

The basic purpose of social media is to create social interactions and this is where engagement comes into play. By being present on social media, your customers will be able to comment and like your posts, send you messages, allowing you to create a loyal community.

Customer Research

To build something that customers need and are willing to pay for, you must never stop conducting extensive customer research. Whatever you plan to build, you must first make sure that your potential customers will be interested in the idea.

Never make wild guesses but be bold and talk directly to your ideal customers. If you’re uncomfortable or hesitant about holding in-person conversations, conducting surveys, or making video calls, then you might want to reconsider building a SaaS product.

Work on Your Product and Pricing for SaaS

If you want to succeed as a SaaS company, then you should always work on improving the product’s potential and growth. The value of your product will increase with every improvement, which will translate into an enhanced Average Revenue per User (ARPU) for your SaaS business.

As your prices increase, so will the ARPU. However, when you increase the rate, you must support this with an enhanced product and a clear strategy in place. You must be open and transparent with your clients and share the reasons behind the decision to the price increase.

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Optimize Email Marketing

If you don’t remind your prospects to sign up for a trial via email, soon enough you’ll come to see that they’ve forgotten all about you. Email marketing is one of the bulletproof ways to convert prospects into customers but make sure to leave a personalized stamp on your email messages.  

The emails should be authentic and convincing, so make sure to consult with your sales team, if you want to boost the response rate and chances of getting the sale.

Try to trigger your messages based on user actions and behavior and send them when the reader is ready for them. If, for instance, someone hasn’t engaged with you in a while, then it could be high time for a re-engagement email.

No Discounts

Although discounts may seem like a perfect way to attract reluctant prospects, when it comes to selling SaaS, they might do more harm than good.

Unfortunately, when discounts are an option, your salespeople might get a bit lazy and abuse this option. Also, discounts make it difficult to predict revenue because it’s impossible to calculate what your revenue might look like in the future if every new customer ends up paying a different price.

If you do decide to offer a discount, introduce a strict discount policy to avoid harming your brand.

Final Thoughts on SaaS

There’s no doubt that SaaS is here to stay. But to reach startup sales success and entice people, try applying these tips and increase your chances of excellent results.

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The Importance Of Proper Web Hosting For Online Stores

web-hosting

E-commerce has taken the world by storm. Customers love its convenience, and businesses admire the opportunities it provides. To make it even better, technology has made starting an online store easier than ever. Nowadays, anyone can start their online business with little to no technical knowledge required, as long as the knowledge of web hosting is there.

However, there’s a great difference between putting together a website that merely resembles an online store and actually running a successful e-commerce business. Anyone can do the former, but the latter starts with finding a proper web hosting service provider. 

In this article, we’ll discuss all the reasons you should carefully select your web hosting service provider before kickstarting your online store business. 

What is eCommerce Web Hosting?

web-hosting

There’s something we should point out first, though. Although they’re technically the same, there’s a difference between traditional web hosting solutions and those used for e-commerce. Traditional web hosting is used for normal websites, which means they can also host e-commerce stores. 

The difference is, that e-commerce web hosting services focus on providing the additional features online stores need. These features include shopping carts, SSL certificates, payment gateways, and other e-commerce-focused features. So, although they technically use the same system, they provide different features for their users. 

Why Proper Web Hosting is Important for Online Stores

There is a myriad of reasons you should investigate various e-commerce web hosting services before you settle on one. Here are 9 reasons to do so:

  • No Need for Technical Know-How

After researching e-commerce platforms, you’ll find that Magento is one of the most advanced software solutions you can use. However, Magento is a complex beast, to say the least. 

You can take the longer route of hiring a dedicated web development team to take care of its maintenance. However, you’ll find hosting your Magento website via a specialized e-commerce web host service provider to be much more practical and efficient. The web host will not only host, support, upgrade, and maintain your e-store, but they’ll also provide services such as web design and customer support. 

That’s to say, you’ll run an expert-level business without the need for any technical know-how on your part. 

  • High Availability for Web Hosting

The proper web host will ensure your online store is always live. You won’t have to worry about sudden crashes or technical difficulties since they have a team working 24/7 on server maintenance. This feature is crucial for online businesses where every second of malfunction can cost hundreds of dollars, or worse, customers. 

This also includes fast loading speed. As we all know, today’s customers hate nothing more than slow-loading websites. They’d rather just change stores than wait a few seconds to view the products. 

  • Secure Transactions

There’s no faster recipe for disaster than to leave your website vulnerable to attacks, especially if you’re dealing with sensitive data like customers’ financial and personal information. If you want to maintain your customers and bypass any lawsuits, your online store’s security should be one of your main priorities. 

That’s one of the greatest things about proper web hosts. They’ll provide your online store with an authentic SSL certificate that safeguards users’ information and transactions. This certification will also protect your website against viruses and malicious attacks. 

  • Seamless Shopping Cart and Check-Out Experience

Online shopping requires there is a shopping cart to add products to, but that, on its own, is not enough. The experience of adding products to the cart needs to be seamless. Customers should be able to add and specify the number of products they want, revisit the cart at any time, and make changes as they deem necessary. 

Once they’re done, they want the check-out experience to be just as smooth. There are various features that can be added to shopping carts and check-out pages, and a proper web host will take care of all that for you. 

  • Efficient Inventory Management

Inventory management can be as easy or complicated as your web hosting service allows. Web hosting services dedicated to e-commerce businesses are centered around inventory management. This allows you to oversee, add, manage, and restock your inventory efficiently and seamlessly. 

  • Key Data Backups

web-hosting

Have you ever seen your screen freeze up when writing an important document? These crashes often result in you losing important work, and having to start from scratch. 

Now, imagine that happening to your online store after spending hours writing and designing pages, listing products, or publishing offers and deals. Not a beautiful picture, right? That’s why you need an efficient e-commerce web host, as they provide frequent data backups just in case anything goes south. 

  • High Scalability

If you’re getting into the e-commerce business, then your future plans will likely include scaling up. That’s why you need a web hosting service that gives you room to grow when you’re ready to. You’ll be able to run and manage multiple websites using the same admin panel. The same option works in reverse – you’ll also be able to downgrade your online store if need be. 

  • 24/7 Access to Customer Service

As we’ve mentioned, every second of downtime will cost your online business dearly. Whenever you run into a problem in your online store, you need to be able to trust that you’ll get help with your issue right away. Thankfully, professional web hosts provide quality,  24/7 customer service to help you resolve all problems. 

  • Additional Benefits for Web Hosting

Various e-commerce web host providers offer additional benefits, either included in your package or as add-ons. 

You can get help with website building, where you drag and drop blocks, choose from pre-designed templates, and customize your website as you desire. You can also get an email address that matches your domain, which will add legitimacy and professionalism to your business. 

Advanced web hosts can also help improve your SEO ranking by providing related services.

For an online store to be successful, it has to satisfy a few factors. It should load quickly, be easy to navigate, provide a seamless shopping cart and checkout experience, and offer secure payment gateways, alongside a few extra features. All of these factors are directly affected by the quality of the web hosting service you choose, so take your time in researching different providers until you find the one that will satisfy all your business needs. 

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