Small Business Owners Face Unique Challenges

Every new business owner face challenges, but those who choose to found and operate smaller enterprises tend to face not only a greater number of problems but some which are relatively unique. At the center of the small company conundrum, there are two common dilemmas: the availability of capital and the need to build a brand name or reputation. For the vast majority of entrepreneurs, those two barriers consume most of their time, money, and effort. 

But every industry segment comes with its own set of operating hurdles. Whether you choose to start an e-commerce store, small transport fleet, tax service, salon, brokerage, IT firm, employment agency, film production company, lead generation business, or fitness training enterprise, expect to face one or more core challenges. The following are prime examples of what to expect in a number of different commercial niches. 

E-Commerce Store

E-commerce entrepreneurs face intense competition across the board because working adults choose to run stores on a part-time or full-time basis from their homes. But for founders who can come up with a unique product or service idea and promote it accordingly, the profit potential is unlimited. The workable solution for hard-working owners is to specialize, spend time building a brand image, and be patient in waiting up to a year before turning a profit. 

Transport Fleet

The main challenges for new transport companies include logistics, fuel management, and vehicle tracking. Fortunately, there are various systems and retail digital programs that can deal with most or all of those issues. There are numerous GPS benefits for small businesses that are concerned about keeping tabs on every vehicle they own 24/7. For new entrepreneurs who operate very small fleets, having fewer trucks does not mean fewer problems. 

Overseeing even a few trucks can be a time-consuming, complex task. Keep in mind that the standard definition of a small transport firm is one that uses fewer than 100 trucks at any given time. It’s imperative for owners and managers of smaller firms to learn the ins and outs of GPS tracking and find out how it can make daily operations less complicated and more profitable. 

Tax Accountancy Firms


For independent tax accountants, or those looking to start an accounting firm consisting of a dozen or so professionals, the three major obstacles to long-term success are advertising expenses, finding the right combination of software products, and building a solid reputation among retail and commercial clients. After an initial burst of spending and data setup, most taxation accountants devote about 50% of their time and effort to marketing. Other than that, the actual work of filing tax returns for customers can seem like a break in the non-stop promotional action. 

Personal Services

The personal services sector has grown significantly in the past decade. More consumers are discovering the long-term health and wellness benefits of things like regular massages, facials, hypnotherapy, whirlpool baths, and more. The general public acceptance of various alternative forms of wellness accounts for the majority of industry growth. Most metro areas are witnessing more service providers who do hair styling, manicures, therapeutic massage, tattoo services, esthetics, and hair removal. 

For owners, the pursuit of profits is focused on marketing, which means getting traffic into the store. It’s also a legal necessity for owners and employees to have the right kinds of licenses and certifications to do the work. Massage therapists must attend in-person classes for at least 1,000 hours before they can legally practice. The same is true for estheticians, hair stylists, tattoo artists, and others. 

Website Creation

Having the right set of skills and an impressive portfolio are the two barriers to entry in the website development and creation industry. Fortunately, most owners can bootstrap a small operation by selling their skills on various online platforms to bring in some initial revenue. From there, the focus should be on landing one or two ongoing commercial clients. There’s always a need for advertising, but word-of-mouth in the website creation niche can serve new owners well and help to bring in additional corporate customers year after year. 

Employment Services

Owners of employment firms and job hunting services help find and train great employees and they need not be licensed, but there are several industry certifications that have the potential to bring in more customers. The required hours of classroom time come with a high price tag in some cases, and entrepreneurs need to stay up-to-date on market trends. Again, promotion and advertising account for the majority of initial expenses and there’s a unique challenge in the fact that few customers ever come back. Once they find good paying jobs, they seldom need your help in the future. 

Sales Lead Generation

In the digital age, companies that sell goods and services can outsource their advertising and marketing chores. That’s where lead generators come into the picture. These firms earn their profits by bringing potential customers, called leads, to businesses of all kinds. To succeed as a lead-gen entrepreneur, you’ll need solid sales skills but also the ability to advertise and promote in all online channels, including search engines, blogs, podcasts, and social media platforms. 

Film Production 

Indie film production has been one of the fastest-growing segments of the entertainment industry in the past two decades. With the advent of high-tech cameral and sound equipment, just about anyone with the requisite skills can bootstrap a company and market their own documentaries, investigative videos, dramas, and more. But the niche comes with a few of its own barriers to entry, some of which are money-related. Staff salaries, marketing expenses, and rental fees for studios or specialty equipment can create stiff financial barriers. 

The initial investment to start a company is not so high, but to actually create the first filmed product can be quite costly. That’s because there’s a huge difference between owning a production business and operating one. Even a 60-minute documentary calls for investments in equipment, people, rental space, permits, and other routine costs of creation. Founders also need to have the skills to develop final products that can compete against other companies’ output. 

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Struggling With Customer Acquisition? Follow These 4 Tips!


To build a successful business, you need customers. You need lots of them if you are going to achieve the growth you desire. Unfortunately, many companies struggle with customer acquisition. That is why you need a strategy that will bring in a steady stream of clients and offer a better customer experience but won’t bankrupt you.

There are many ways to acquire customers for your business and the most common way is through marketing and advertising. Follow these four tips to attract customers and grow your business in the long run.

Run Google ads

Google ads can be great for customer acquisition. By targeting potential customers with relevant ads, you can reach a larger audience and increase your chances of making a sale.

Also, Google ads can help target specific demographics and locations. By doing so, you can ensure that your ads reach the right people and that you’re not wasting your time and money on ads that no one will see.

By working with a Google advertising agency, you can create targeted ad campaigns that reach your ideal customers. With a well-planned and executed campaign, you will see a significant increase in website traffic and sales.

Here are some other benefits of Google ads for your business:

  • You can target ads to people based on what they’ve searched for on Google, where they are located, and what type of device they are using.
  • With Google Ads, you only pay when somebody clicks on your ad, which means you are paying for results.
  • You can track the performance of your Google Ads campaigns using detailed analytics, so you can see what is and isn’t working and make necessary changes to improve your campaigns.
  • Google Ads campaigns can be quickly set up and are relatively easy to use.

Work on customer experience


Acquiring new customers is essential for businesses to grow, but it’s only part of the equation. Once you gain a new customer, it’s crucial to work on retaining them and providing a positive experience that will keep them coming back. Retaining customers is where customer experience comes in.

Creating a great customer experience should be a top priority for any business, as it can help to increase customer loyalty and repeat business. 

Here are some of the benefits of working on customer experience:

  • Happy customers
  • Repeat business
  • Referrals
  • Increased sales
  • Improved brand reputation
  • Positive social media feedback
  • Lower support costs

You should consider using a proven customer experience platform that helps organizations design and deliver great customer experiences. With such a platform, businesses can collect customer feedback, understand customer needs and pain points, and design and implement customer experience improvements.

A reliable platform of this kind also provides tools to measure and track customer experience progress over time. Moreover, organizations can use it to improve customer satisfaction, loyalty, and advocacy.

Use creative marketing

Businesses need to get creative with marketing to attract more customers. Creative marketing involves using more modern and interactive marketing techniques, such as social media marketing, video marketing, and content marketing. Additionally, businesses should focus on creating a brand that customers can connect with and trust.

With creative marketing, businesses can reach a wider audience and ultimately increase their customer base. One of the most effective ways to market your brand to customers is through social media content. By creating engaging and intriguing content, you can reach many people and get them interested in your product or service. 

When creating your content remember to keep it short and sweet, avoid overusing industry-specific jargon, and come up with headlines that pack a punch. Moreover, make sure to use strong visuals and customer testimonials.

However, it’s important to remember that not all social media platforms are the same. You should tailor your content to each platform to get the most out of it. For example, images and videos tend to do well on Instagram, while lengthier pieces of content perform better on Facebook.

Give discounts

Businesses often offer discounts for customer acquisition. Discounts are a great way to entice new customers to try a product or service. By presenting a discount, companies can show new customers that they are interested in their business. Additionally, discounts can help to build brand loyalty, as customers are more likely to return to a company that offers them a discount.

Here are some of the ways you can offer a discount to your customers: Offer a flat discount on all products; give a percentage off select items; bundle products together and offer a discounted price; offer free shipping on orders over a certain amount; give a discount to customers who refer a friend.

By offering a discount, businesses can entice customers who may not have considered purchasing. Additionally, they can help companies move inventory sitting on shelves and generate buzz and excitement around a product or service.

Final words on Customer Acquisition

In conclusion, the best way to acquire new customers is to focus on providing them with value. Value can be in the form of helpful content, a great product, or outstanding customer service. 

Whatever it is that you do, make sure that you’re doing it with the customer in mind. By providing value, you’ll be more likely to attract new customers who will stay with you for the long haul.

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How to Welcome Clients and Visitors to Your Business


First impressions matter. This statement is true for individuals as well as businesses. When customers or clients first interact with your business, they form an opinion of your company based on their experience.

It is this opinion that will determine whether they will want to continue doing business with you or not. This is why ensuring that your business gives off the right impression from the beginning is essential.

One of the most important ways to do this is by learning how to correctly welcome clients and visitors to your business. By giving them a warm and positive experience from the start, you’ll increase the chances of them doing business with you again.

So, how can you ensure that you’re welcoming your clients and visitors correctly? Here are a few tips:

1. Have a Secure But Intuitive Entry System for Your Clients

Your entry system is the first thing your clients and visitors will see when they arrive at your business. This could be anything from a physical security system to a digital one.

What’s important is that your entry system is secure but also easy to use. If it’s too complicated, your visitors will likely get frustrated and may not want to come back.

You want your entry system to give the impression that you’re a professional and reliable business. But, you also don’t want it to be so complicated that it drives away potential customers. Investing in intercom and telephone entry systems as a property access solution is a great way to achieve this balance. The technology is secure and will give off a professional image, but it’s also user-friendly, so your visitors won’t have trouble using it.

2. Have a Welcoming Reception Area

Your reception area is one of the most critical parts of your business. This is because it’s usually the first area visitors will see when they come in.

Ensure that your reception area is clean, organized, and welcoming. It should be spacious enough, so people don’t feel cramped and have comfortable seating.

Create a clear path to the reception area so visitors don’t have to go through a maze to get there. If possible, you should also have a separate reception area entrance.

You can further enhance your reception area by adding some personal touches. This could be anything from photos of your team to magazines and books that your visitors can read while they wait.

3. Reduce the Waiting Times


There are times when your office has so much that you can’t avoid making your visitors wait. However, you should try to minimize the waiting times as much as possible.

One way to do this is by having a separate waiting area for your visitors. This way, they won’t have to wait in the reception area where everyone can see them.

Another way to reduce waiting times is by investing in appointment scheduling software and self-service portals. This software allows you to schedule appointments with your clients and visitors so that they don’t have to wait for a long period.

4. Offer Refreshments to Your Clients

When your visitors have to wait, you do not want them to leave your office feeling thirsty or hungry. This is why you should always offer refreshments to your visitors, especially if they have to wait more than 15 minutes.

You can keep a selection of drinks in the fridge, such as water, soft drinks, and coffee. You can also have some snacks available, such as biscuits or fruit.

Also have something to keep them occupied, such as magazines or a TV. This way, they won’t get bored while they wait.

However, remember that their patience will likely run out at some point. This is why it’s essential to plan what you’re going to do if they have to wait for more than an hour.

You might want to offer them a voucher for a free drink or meal, or you could give them a discount on their next purchase.

5. Invest in Good Customer Service

Your customer service is one of the essential parts of your business, and offering good customer service will see your business grow. This is because it’s the first point of contact that your customers will have with your company. Your customer service must be of the highest quality so that you can create a good impression on your potential clients.

There are a few ways to do this, such as investing in customer service training for your team. You can also collect customer feedback to improve your customer service.

In addition, you should make sure that your customer service team is always available. This means having someone on call 24/7, so your customers can always get help when needed.

6. Keep Your Office Clean and Tidy for Your Clients

Your office is a reflection of your business. This is why it’s essential to keep it clean and tidy.

A clean and tidy office shows that you’re professional and care about your business. It also makes a good impression on your visitors and clients.

There are a few ways to keep your office clean, such as hiring a cleaning company, investing in some office plants, and having a clear-desk policy.

You should also have an office that is well-lit and has enough ventilation. This will create a more pleasant working environment for your team and make your office more inviting for visitors.

Generally, making your office more visitor-friendly can be a great way to improve your business. By following the tips above, your visitors will have a positive experience when they come to your office. This creates a good impression of your company and could lead to more business in the future.

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6 Best Digital Business Cards in 2022

In this age of digitalization, it is a breach of etiquette not to have business cards. Business cards are simple to share, portable, and inexpensive. So, there is no reason not to have them, and networking without them is a mistake. Digital business cards have grown in popularity. 

That said, business cards might feel outdated in a world where even home appliances are connected and digital. What if you can turn your traditional business card into a robust digital platform with a plethora of (awesome) features? As per the Market Research Future, the e-business card market is expected to reach $242.3 million by the end of 2027, growing at an 11.2% CAGR. Now, that sounds interesting, isn’t it?

So, digital business cards are indeed popular. And in this article, you’ll find exactly why it is in total demand in the present day. Furthermore, we will look at some of the best digital business cards in 2022, so your digital transformation experience is a hassle-free one.

So, What are Digital Business Cards and How Do They Work?

As you are aware, print has always had limitations in terms of the number of details it can contain. Traditional business cards are used to network and leave your contact information to connect later.

Well, digital business cards largely fulfill the same function. Today, most of the population is on so many digital platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) that sharing all that information at once may be daunting. This is where digital business cards come into play.

A digital business card, also known as an e-business card, is simply the digital version of your traditional business card. It is a means to share and save contact information quickly and in real time. The information embedded in the digital business card can include:

  • Your contact number.
  • Email ID.
  • Social media handles.
  • Other custom information.

The most preferred way of sharing a digital business card is through a QR Code. However, they are also shared through URLs, NFCs, and email signatures. Prospects can simply scan the QR Code or click on the URL to save information on their phone quickly. Most digital business cards require an app to share information with the recipient, but there are exceptions. 

Benefits of Digital Business Cards in The Digital Era


Undoubtedly, e-business cards are one of the most efficient tools to convey details in face-to-face interactions. You meet a prospect, and within five seconds, the individual gets every detail they need to contact you with the tap of their smartphone. That is the power of digital business cards, which is why they remain an important marketing and sales tool.

With the increasing competition amongst different markets, staying on top of the crowd is imperative. Therefore, a digital transformation is an absolute need for businesses and professionals, and mobile business cards aid in that. If you are still unsure, here are some benefits of digital business cards that can make the change:

  • Quick and Easy Sharing of Information

Certain businesses continue to use traditional business cards as they are an easy way of communicating business essentials to others, such as contact information, designation, and even company logo, that helps improve brand awareness and identity. But how much information can a piece of paper hold?

Digital business cards, on the other hand, can contain all essential data and more that you would like to share with your colleagues or potential customers. A business card with QR Code lets people scan and receive all the information about your business on their phone instantly. The best part is that digital business card info can be shared and saved without downloading any app in most cases. The receiver will not ‘lose’ your contact information due to wear and tear, as it is in the case of traditional business cards.

  • Track Leads & Engagement

Marketing professionals understand the importance of gaining new clients and eventually increasing the bottom line. However, with a traditional business card, its almost impossible to track the leads coming from handing them out, and hence the impact made by them goes in vain.

On the flip side, digital business cards with QR codes let you track leads easily. Most electronic business cards allow you to view data and usage in real-time. You can easily track if the receiver engaged with your business and can even retarget or remarket to those clients on Facebook or Google.

  • Receive More Follow-ups & Connections

Never before has time been more valuable (and scarce?) as it is today. Traditional business cards require the receiver to save the information into their phone or computer manually. Moreover, long email IDs and other URLs make the card look cluttered and unprofessional. 

A QR Code business card, for example, will present your business information such as name, designation, contact number, email ID, website or portfolio link, and other details in the most presentable manner. All the receiver has to do is simply click on the website link or email ID to be automatically redirected to the page. 

When the process of getting in touch with you is as easy as it is with digital business cards, you are bound to get more connections and follow-ups.

  • Shift From Paper to Digital

We live in an environmentally conscious world where every product we use has a positive or negative impact on both the people and the environment.

Traditional business cards are made of paper, right? Even though paper is one of the easier materials that can be recycled, it is rather easy said than done. Paper-based business cards require mass-printing with no scope to update the information without reprinting. This results in an immense amount of paper waste. E-business cards are eco-friendly alternatives modern businesses can adopt. You can update your business information whenever you want without having to redo the entire thing, saving both money and paper. 

How to Choose the Best Digital Business Card Maker?


With the advancement of technology and the increase in demand for digital solutions, the number of e-business card makers has grown substantially in the last decade. Choosing the best digital business card solution out there requires a thorough understanding of the features you want your mobile business card to have. Once that is done, creating a digital business card is easy, but with the right digital business card solution.

So here are 6 things to consider when you are on the lookout for a digital business card maker:

  • Usability

The first thing you should definitely think about is whether the solution is easy to use and intuitive. Is the UI aesthetically pleasing? Is there a severe and time-consuming learning curve involved?

Usability has a direct influence on your user experience, and it is always a great idea to first gain a sense of a platform’s usefulness before pulling out your cash. You can do this by signing up for a free trial on your preferred platform. 

  • Security

When it comes to cloud-based services, many firms, irrespective of size, prioritize security. Anything that occurs online is susceptible to security risks. Your e-business card contains necessary personal data, and when your clients engage with your digital business card, it means they trust you and your business. Hence, security should not be overlooked. Look for a digital business card solution that is GDPR and SOC-2 Type 2 compliant with data encryption and SSO authentication to ensure maximum data safety. 

  • User Interface and Design

A reliable digital business card platform may perform well in terms of usability. But how can you make your digital business card stand out? A well-designed business card can convey your brand message in the best manner. Choose a digital business card solution that offers clean and intuitive design options and lets you include all essential information, including your brand icon or logo. A good UI can guarantee a good user experience. 

  • Tracking and Analytics

The purpose of a good design is to help you look professional and authoritative, attracting the correct audience. But how do you track the results of a good UI?

All best digital business cards include extensive tracking capabilities and analytics, allowing you to collect and view data on critical parameters such as user demographics, views, etc. 

  • Ease of Sharing

Digital business cards are intended to be shared. But, does your selected platform enable you to share your card through numerous channels?

All solutions provide you with an e-business card link, and if you opt for a QR Code business card, you can simply share it on social media or through messages, emails, and other digital communication channels. 

You can even incorporate QR codes or NFCs (Near-Field Communication) with your print media for short-range sharing.

  • Bulk Creation

Businesses with large teams will need to produce digital business cards in bulk. Choose a solution that offers easy bulk creation features that lets you seamlessly automate the process. 

6 Best Digital Business Card Solutions of 2022

Many reliable digital business card makers provide free and paid solutions. But here’s our list of the 6 best solutions to create a digital business card:

Beaconstac’s user-friendly interface and fortified security make it the best and easiest choice for creating a digital business card. They offer enterprise-ready digital business cards with QR Codes and support 4000+ integrations.

You can create a digital business card with an array of fields on your information page, such as contact, address, website, business logo, social media links, etc. Furthermore, you can benefit from in-depth analytics on card usage and tap into critical data on user behavior, demographics, and more.


  • Easy to use and intuitive interface.
  • Google Analytics integration.
  • SOC-2 Type 2 and GDPR compliant.
  • Automated bulk digital business card creation.
  • Pre-made and custom template options.


  • Only offers QR Code-based digital business cards.


  • Free trial period available for 14-days. After that, the price starts at $5/month for the Starter plan.


  • CamCard

Also a cloud-based solution, CamCard is a professional business card reader that lets you convert your existing traditional business cards into simple-to-share mobile business cards. You can easily manage your saved cards, add reminders, tags, and extra notes, and share them with clients at events, seminars, and more. CamCard’s interface is extremely easy to use, hence ideal for even inexperienced users.


  • Ideal for all sizes of businesses.
  • Data storage management.
  • Contact management
  • Customizable fields to include information of your choice.


  • No free trial, and it is more expensive compared to other digital business card solutions.


  • Pricing starts at $15/month. 


  • HiHello

Yet another popular digital business card that offers numerous features and an easy-to-use dashboard is HiHello.

With HiHello, you can be as creative as you want and make beautiful electronic business cards with your contact details, social media links, and more. You can share your digital business cards via QR code, email, and text. You can even mask your phone number and use a HiHello number while sharing the e-business card via text.


  • Tons of templates to make designing effortless.
  • Easy to use interface.
  • Affordable plans.
  • Multiple channels for sharing.


  • Only basic analytics are available with paid plans. 
  • Limited security features.
  • Bulk card creation is available only in paid plans.


  • Free plan available with restricted features. Professional plan starts at $6/month. 



  •’s digital business card solution has an easy-to-use interface with zero learning curve. With custom templates and multiple design options, lets you add videos to your business cards to create the best first impression among your clients.

The solution offers limited analytics and tracking capabilities and shows the number of clicks, views, and engaged users.


  • CRM integration. 
  • SSO login and URL masking.
  • Customizable fields.
  • Extensive design capabilities with branding tools.


  • Bulk creation of business cards is only available with the Enterprise Plan. 
  • Limited security features.


  • Free plan available for individual users with limited features. Paid plans are charged on a per-user basis at $2/month.


  • Inigo

It is a cloud-powered digital business card solution meant for both companies and solopreneurs. Inigo’s free version permits you to create unlimited business cards with restricted features and functionalities.

One of the most significant advantages is that you can handle all of your designs and cards from a single dashboard. The solution also offers team performance monitoring, and CRM integrations, making it a terrific tool for marketing and sales teams.


  • Integrates with various CRMs and social media platforms.
  • Customizable templates.
  • Real-time tracking and analytics.
  • Lead tracking and management.


  • Inigo’s digital business card solution is not very user-friendly and may seem complicated to use at first. 


  • Free version available. Paid plan starts at $5.49/month for the Premium plan.


  • Haystack

This digital business card solution focuses on “making a great first impression,” and it does by letting users create custom digital business cards. With good analytics, design, customization options, and integrations, Haystack is an ideal choice for first-time users.

In your digital business card from Haystack, you can include email and call buttons, links to the website and social media platforms, and other information you want to share. 


  • Integration with apps such as HubSpot and Zapier.
  • Customizable fields.
  • Key analytics, including insights into user engagement.


  • Limited tracking capabilities.
  • Price is on the expensive side – hence not suitable for small businesses.


  • The free plan is available for individual users with limited features. Paid plan starts at $7.95/month with an extra $3/user. 

To Sum it Up on Digital Business Cards

More and more businesses are making the shift to digital business cards now. It means that an increasing number of employees are utilizing these applications to share information with one another quickly.

Digital business cards are the easiest and smartest way to share details. Incorporating a QR code on business cards has made it more convenient and powerful for businesses. It puts forward a variety of amazing functionalities, transforming your paper business card into an out-and-out robust digital platform. So why wait?

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Reasons why E-Commerce Owners Should Invest in Cybersecurity


E-commerce has been exploding in popularity and continues to grow as a preferred shopping choice for consumers as well as small businesses. In fact, e-Commerce sales are projected to reach 7.4 trillion dollars by 2025.

However, this growing popularity comes with associated risks. E-Commerce is an appealing target for hackers for a number of reasons, including the significant amount of sensitive information that is transmitted during transactions and the potential for monetary gain from targeting individual accounts. This has led to an increase in cybersecurity awareness by up to 97% in the past year.

Hackers will continue to target e-Commerce sites until businesses take necessary precautions to protect their data and users. You need to understand how cybercriminals can attack your business so you can take actionable steps to defend against them before it’s too late.

Why e-Commerce is a target for hackers

Large enterprises and e-Commerce businesses are frequent targets for cybercriminals because they store large amounts of sensitive data. This information can include credit card information, addresses, phone numbers, usernames, passwords, banking information, and other valuable data that can be used for malicious purposes. 

E-Commerce sites are also attractive targets because they are often built on older technologies that have not been upgraded to keep up with current security standards. In fact, e-Commerce sites tend to have more vulnerabilities than websites built for other purposes.

These vulnerabilities can be exploited to make unsecured web traffic even riskier. E-Commerce businesses are also attractive targets because they generate a significant amount of revenue, which can be a motivating factor for hackers looking to make a quick profit.

Hackers may be able to steal thousands of dollars in a single day or less by targeting thousands of accounts and completing one-click purchases. An e-Commerce business could also be at risk because a hacker may be looking to settle a score with one of their customers. Unfortunately with all this happening only 10% of businesses have a high budget for cybersecurity despite the looming threat.

Steps to protect your e-Commerce business


Start by implementing a robust cybersecurity strategy and reviewing your current network security setup. Make sure that your network is equipped with security alerts and automated protections against malicious activity, like firewalls and other network security tools.

As part of your cybersecurity strategy, you should also perform regular system maintenance to make sure your network is running efficiently and without any issues that could compromise network security.

Once your network is up to date and running smoothly, you can turn your attention to website security. Because website security can vary based on the type of website you run, you should put together a cybersecurity plan that covers all of your bases.

To start, you should understand the different types of attacks that are most common in e-Commerce businesses. This will help you create a cybersecurity strategy based on the specific types of attacks that could affect your business. So, without further ado, here are reasons to invest in cyber security.

  • To protect sensitive data from hackers

Put in place a data privacy policy to identify which data you collect from your customers’ devices such as mobile phones and why you need that data. You should also outline how you will store and protect that data to keep it safe from malicious hackers.

It is important to know how to protect data that is shared from your clients. With more than 90% of the internet population using mobile devices to access the internet, it means that hackers are likely to target mobile users.

To be able to protect your customers from being hacked you need to have an effective mobile app security tool in place. You can read more here about mobile app security tools and protect your mobile device users from preying hackers.

You implement data encryption to protect sensitive data in transit. This means that any data being sent between two points (like your website and a customer’s computer) is scrambled so it cannot be read or altered in transit. 

  • To have safe credit card transactions

All e-commerce financial transactions happen through the use of credit cards. As an e-Commerce owner, you need to have safe credit card transactions so that you can sell your products with confidence.

If you want to create an e-Commerce website, make sure that the information about your customers is stored securely and in a secure environment. Make sure that your customer’s credit card details are encrypted and stored in a secure manner or use a secure financial partner.

Using trusted financial platforms such as Juni ensures that your customers credit card details are secured. If you are wondering how to become a Juni credit card affiliate you can have a look at their affiliate program. 

  • To have safer stronger password security

One of the most common and effective attacks on e-Commerce sites is password-related hacks. This can include brute force attacks, where malicious software attempts to guess passwords, or malicious software designed specifically to steal passwords.

To protect your passwords, you should start by following these basic rules: 

  • Use a combination of letters, numbers, and special characters in your passwords (like #, $, & %) 
  • Avoid using the same password for all your log-in accounts
  • Use a password manager to store all your passwords in one place.
  • Use SSL protection

An SSL certificate protects your website from malicious hackers trying to steal sensitive data like credit card information, login details, and other private information. Using SSL certificates prevents man-in-the-middle attacks that can compromise sensitive data.

This type of attack occurs when malicious software is installed on computers and acts as a middleman between your website and customers. This software is installed by hackers who want to redirect traffic to a different website and steal sensitive information in the process.

While SSL protection isn’t a foolproof solution, it will help to minimize these types of attacks. SSL certificates are widely used in e-Commerce businesses and are fairly inexpensive.

  • Utilize 2-step verification

If you’re storing sensitive data or logging a significant amount of traffic through your website, you should consider enabling two-step verification (also known as two-factor authentication or 2FA).

With 2FA, you’ll be prompted to enter a special code after you enter your login information. 2FA is a helpful tool that is especially useful if you’re managing multiple accounts. This can help to prevent malicious hackers from gaining access to all of your accounts if they are able to breach one account.

It will also help to prevent man-in-the-middle attacks, where a hacker may pose as a legitimate user logging into your account from another computer.

  • Monitor user behavior

If you run an online e-Commerce business, you may want to consider monitoring your users’ behaviors to see how they interact with your site. This will help you detect abnormal or suspicious activity, which could indicate a breach or attack.

You use software designed to track user behavior to monitor the following: 

  • IP addresses – Look for any IP address that logs into your site more than once, as this may indicate a hacker has breached your site
  • Login times – Look for login times that fall outside normal business hours
  • Browser types – Look for browser types other than the ones your site is intended for


  • User awareness and education

Resist the urge to skimp on cybersecurity measures in favor of cutting corners elsewhere. It’s important to remember that cybersecurity is a continuous effort and you need to find ways to stay one step ahead of malicious hackers.

This is difficult to do on your own, which is why it’s critical to hire an experienced cybersecurity company to help protect your e-Commerce business. In addition to partnering with a cybersecurity firm, you should also consider implementing an education and training strategy to help protect your users.

This includes hosting seminars or workshops to help educate staff members on cybersecurity best practices like avoiding phishing scams and staying up to date on current cybersecurity threats.

  • Breached accounts

If your e-Commerce business is breached, you can expect the situation to get worse before it gets better. It’s important to take action as soon as you discover a breach, but you also need to be prepared for the fallout.

Mitigate the damage as soon as you discover a breach. This includes removing malicious software from your network and changing login credentials for all sensitive accounts, such as your e-Commerce account.

During a breach, you should also be ready for the worst. Make sure to have a plan in place for what to do if any sensitive data is compromised. This includes notifying customers and taking steps to minimize damage by contacting banks and credit card companies.

  • Hackers are getting smarter

As technology evolves, so do hackers. Hackers are getting smarter, and they’re using more advanced techniques to compromise systems. The good news is that when you hire an experienced cybersecurity firm, your business will be protected.

Cybersecurity experts help identify potential e-Commerce threats and recommend security measures to minimize the risk, such as encrypting your e-Commerce account and encrypting all sensitive data.

In the digital world, data is the most valuable resource. You need to protect your data from hackers, thieves and other cybercriminals.

  • Data is now the world’s biggest resource. 

You need to protect your data from hackers, thieves and other cybercriminals. The best way to protect your business is to use a cloud-based service such as Microsoft Azure or AWS to manage all of your digital assets, including data on the web, email and social media channels.

With a cybersecurity system in place such as an Azure subscription you can deploy a variety of services to manage all of these assets, such as Microsoft Office 365 or Amazon Web Services. You can also deploy a variety of servers with Windows Server which can be used for both hosting and running services on Azure.

Final Thoughts on e-Commerce

Cybersecurity threats to e-Commerce are on the rise, and it’s important to take steps to protect your business. You start by implementing a robust cybersecurity strategy and following best practices to protect your website, data, and users.

Even though e-Commerce has its drawbacks, it is a growing trend and offers many benefits to both customers and business owners. With the right cybersecurity strategies, you protect your customers and your business from malicious hackers and keep the e-Commerce trend going for years to come.

Author bio: Cosmas Mwirigi

Cosmas alias Cosii-Riggz is a technology enthusiast and SAAS writer who helps clients understand products by explaining services for businesses.

He has been featured in websites such as PV Magazine and Bitcoin Kenya. During his free time, he likes traveling to new places and exploring what’s new on the internet.

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Freight Agent: 6 Tips To Become One


Starting a business as a freight agent is perhaps one of the best ways to make big money. It refers to the practice of acting on behalf of other people or businesses in organizing for their freight to be transported from Point A to Point B. In simple terms, a freight agent represents common carriers who run and manage freight businesses. 

With that, it’s believed that the number of people seeking services increases daily due to continued consumer demand growth. Becoming a freight agent enables you to connect with many clients, thus generating huge sales. However, you must implement the right strategies to become one.  

That said, here are some tips you need to implement if you want to become an independent freight agent. Carry on reading below to find out more.

  • Enroll In Freight Agent Training Classes 

Unlike other careers, becoming a freight agent doesn’t require you to attend any formal training lessons. You can become one even without any basic education. But it’d be a good idea to attend training sessions to enable you to acquire the right skills to manage your firm. As a result, your company will likely stand out in the competition.  

There are thousands of schools providing training for freight agents. Yet not every training institution out there can be suitable for you. Research to ensure you select the best school. You can consider various factors to choose suitable freight agent training institutions. These include possession of proper licensing and certifications, experience level, reputation, and quality of services. 

You must also ensure that the selected training institution has qualified and experienced trainers. That’s important since your qualifications and the quality of skills you gain to manage your business will majorly depend on the specific teachers training you.  

  • Obtain Work Experience

As noted in the previous section, acquiring education is necessary to become a freight agent. Yet that alone might not be good enough to enable you to run a successful business. Therefore, you should go the extra mile and obtain work experience before you start working on your own.  

Obtaining working experience lets you put into practice what you learned in class. It also allows you to familiarize yourself with the fright agent work environment. Besides, it’s another way of undertaking further training. You can obtain work experience by finding a freight company that offers internship opportunities.  

  • Register Your Freight Agent Company With The State


Obtaining relevant training and experience enables you to become a good freight agent. But you must register your services with the state before greenlighting operations.   

You’d want to register your company for various reasons. To begin with, it’s a legal requirement to register with the proper authorities before you start working with clients. The responsible government body won’t allow you to offer freight agent services without proper registration and licensing of your company. Infractions can lead to fines. 

Another reason for registering your firm or services is to help connect with more customers. That’s true since most clients will first consider determining whether your company is registered before signing a working partnership with you. And if they find that you aren’t registered, they’ll likely turn to your competitors. 

Hence, to avoid penalties from the government, connect with many customers and make great sales, ensure you register your freight agent firm with the state.  

  • Organize Your Budget

Running a successful freight agent firm requires you to have enough capital. For instance, you need money to employ staff or contractors, buy sets of working tools, and lease office space for your base of operations. For that reason, you need to organize your budget. 

There are several benefits of organizing your budget. For example, it enables you to manage your money more efficiently. Besides, it helps you to improve decision-making and allocate resources to the right projects. You also need to understand that it’s only by organizing your budget that you can be able to monitor your performance and meet your business objectives. All these ensure you run a successful freight agent company.  

  • Develop A Business Plan

Another effective strategy to become a successful freight agent is establishing a business plan. This is a written document containing all aspects of your freight agent services, and it guides you in your daily operations.  

A good freight agent business plan will have five major sections. The first one is the executive summary. This is one of the most critical parts of a business plan. It summarizes all the goals and objectives of your company and explains how you intend to handle the biggest logistic challenges.  

After the executive summary comes another vital section: the company description. In this part, you’ll explain your business structure and the services you want to offer on the market.  On the other hand, a marketing strategy which is the third section of a business plan describes how you intend to connect with potential customers. 

The fourth section covers the management team and their qualifications. It also explains how their expertise will help your freight agent firm meet its goals and objectives.  

The last section is about revenue projection. It addresses things like sales forecasts, cash flow statements, expenses budgets, and income projections for the next few years. Ensure you develop a comprehensive business plan.  

  • Establish A Marketing Plan

You can’t ignore the power of marketing if you want to become a freight agent. That’s true since marketing helps promote the visibility of your services or company. No client will come to know about your services without marketing. That’s why you need to develop a marketing strategy.  

You can use various tools and strategies for advertising your company. You can use the old ways of using posters, business cards, and flyers, setting up pop-up shops, and conducting roadshows, or you can utilize digital channels like social media platforms. But whichever strategy or tool, ensure you can connect with most of your targeted audiences.  


Becoming a freight agent is one of the high-demand businesses now. Going in that direction enables you to make huge revenues and great profits. However, becoming a freight agent isn’t always easy if you don’t know what steps to follow. You can implement the tips enumerated above to get started with your freight agent services.

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Investing in Stocks: Pros and Cons They Don’t Tell You in 2022

Investing in stocks is a great way to build wealth, but it’s not for everyone. The stock market is not a get-rich-quick scheme; it’s a long-term investment. If you’re not careful, Stocks can also yield disappointing returns. In this article, we’ll look at the pros and cons of investing in stocks so that you can make an informed decision about whether or not it’s right for you. 

Stocks are a type of investment that shares ownership in the ownership of a company. You can buy them through a stockbroker or an online broker, and they’re not guaranteed to make you money—but they can be very rewarding if they do. 

The Upsides of Investing in Stocks


There are many ways in which you can get started investing in stocks. Some people prefer to set up an online brokerage account, while others prefer the good old-fashioned paper option. Regardless of your preference, there are some very good reasons why starting with stock investing is a great idea: 

You can start with very little money. This may sound obvious but it’s often overlooked by beginners who want to get into this market as quickly as possible without having to worry about how much they have or what kind of return they’re getting from their investments (or lack thereof). 

If you find yourself starting with nothing at all, then consider opening an account! Reliable Stock Research Sites can help you find the best stocks to invest in, and they offer a variety of tools to help you make your investment decisions. 

Stay Ahead of Inflation

Inflation is a threat to many investors and one of the most common reasons people don’t invest in stocks. If you’re worried about inflation, there are two ways to keep yourself ahead of it: 

Investing in stocks can help you stay ahead of inflation. Stocks are a good hedge against inflation because they tend to rise along with prices for goods and services like food, clothing, housing, and transportation—all things that cost money (inflation). The higher their value goes up over time, the more your investments will grow at least on paper! 

Build Massive Wealth

The power of compounding interest. You might have heard the saying “time is money” and you’ve probably used it yourself to explain why saving your money is important. But what if I told you that every hour, minute, or second counts? That’s right: time can be used as currency—and that includes investing in stocks! 

Building massive wealth early on is one of the best things about investing in Google stocks. If you start early enough with an initial investment amount, then over time (compounded), more money will come into your account than what was originally invested for there to be no growth at all (or even loss). 


Liquidity is the ability to convert an asset into cash quickly. It’s a major concern for investors because it allows you to get your money out when needed. If an investor has a choice between two assets, one of which has low liquidity (i.e., they can’t be easily converted into cash) and another with high liquidity (you can easily sell), then they’ll probably choose the latter—even if that means paying a slightly higher price for it. 

The more liquid an asset is, the easier it is to sell quickly; this makes stocks more appealing in times when markets are volatile or there’s uncertainty about future events like elections or recessions. 

Quick Access To Your Money

You can access your money quickly. If you need cash, you can sell your stock at any time and get it back on the same day or even within hours. This also applies to paying off debt or buying more shares of stock if they’re undervalued. 

If this sounds like something that would help people who don’t have enough money but still want some extra cash, then there are plenty of ways to do so with cryptocurrency like Bitcoin or Ethereum instead of traditional stocks! 

The Downsides of Investing in Stocks


The risks of investing in stocks are higher than in other investments. Stocks are more volatile and risky than bonds, so they’ve got a higher chance of losing money over time. On top of that, they’re less liquid—meaning if you want to sell your stock after it’s gone down in value, you might have trouble finding someone willing to buy it from you at an affordable price (or if they do offer one, their terms might be too favorable). If this happens repeatedly over time and eventually builds up into a full-blown crash—which has happened before—it can leave investors with nothing but pain and expense as their portfolio tanks along with other stocks’ values. 

Returns are Not Guaranteed

The return on your investment is not guaranteed, and you may lose money in the short term or long term. It is important to remember that investing involves risk. You should never invest more than you can afford to lose. 

Volatility: Stock investment is volatile. The stock market can fluctuate wildly, and this causes people to lose money. If you don’t know what you’re doing and how these fluctuations affect your investments, then it’s easy for a mistake or bad luck to wipe out all your hard-earned money. 

It Takes Time

It’s easy to get discouraged and give up when you don’t see immediate results. That may be because the stock market is volatile, or it could be that your investment strategy isn’t working as well as hoped. But if you stick with it, eventually your hard work will pay off in the form of financial freedom. You won’t make money overnight, so don’t get discouraged when you see some fluctuations. It may take years before you can enjoy the fruits of your labor, but if you’re patient and consistent, you’ll be well on your way to financial freedom. 

You Can Lose Some Money

If you don’t know what you’re doing, it’s possible to lose money. Even if you do know what you’re doing, the stock market is volatile and unpredictable. That means that even if your investments go up in value over time, there’s still a chance that they could crash down just as quickly. 

This isn’t something investors should take lightly: when investing in stocks (or any other type of investment), it’s important to be cautious. The truth is, even if you know what you’re doing and have a plan for investing in the stock market, there will always be some risk that things won’t go as planned. That’s just how it works — even if you’re an expert at investing in stocks. 


Risk is one of the biggest factors that come into play when you’re investing in stocks, and it’s something you should never forget. The truth is, no matter how good a company may seem or how much money it has made over the years, there’s always a chance that you could lose your investment if something goes wrong. This is especially true if you don’t do any research before investing in a company–or even worse if you invest in just one stock because someone else tells you it’s going to be profitable! 

Keep in mind that risk is a part of investing and can be managed. It’s not the same as volatility—as mentioned above—but it’s still important to understand how you’re investing your money and what potential losses you might face if things don’t go according to plan. 


Investing in stocks is a great way to build wealth, but it also comes with risks. Stocks fluctuate, and they can go down as well as up. If you aren’t careful, you could lose your money! That’s why it’s important to know how the stock market works and what you can do to protect yourself from risk. Even if you are investing, make sure that you have a plan in place before you start throwing your savings into a single company or industry. 

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13 Reasons Why Every Entrepreneur Should Have a Pitch Deck


Every entrepreneur should consider a pitch deck as they approach the fundraising process. There are many tangible and intangible benefits to pitching your ideas, and it is not difficult to create one. If you have been putting off creating a pitch deck because you don’t know where to start, worry no more! The following article will provide some guidance on how best to structure your pitch deck and what to include in it. 

1. A pitch deck will help you organize your thoughts and ideas.

When you sit down to write a business plan, the process can seem daunting. There are so many aspects of running a business that it can be difficult to know where to start. However, when you create a pitch deck, you will have already outlined the most important aspects of your business. This will make it easier to write a business plan and to get your ideas across to potential investors. 

2. It is an effective tool for communicating with investors.

When you are raising money from investors, it is important to be able to communicate your ideas effectively. A pitch will help you do just that. Investors will be able to quickly understand what your business is all about and the potential returns they could see. 

3. It can help you get feedback from investors.

Not everyone who views your pitch will be an investor. You may also want to get feedback from people in the industry who can give you valuable insights. By sharing your pitch with others, you will get a better idea of what works and what doesn’t. This can help you improve your chances of getting funded. 

4. A pitch deck is a great way to test the waters.

When you are starting a new business, it can be difficult to know whether or not people are actually interested in what you are selling. A pitch deck can help you determine this. By sending your pitch to potential customers, you will get a better idea of the level of interest there is in your product or service. 

5. It can help you raise money faster.

If you have a well-crafted pitch, it will help you raise money faster than if you were to approach investors without one. This is because potential investors will have a better understanding of what your business is and the potential returns they could see. 

6. A pitch deck can help you build credibility.


When you are trying to raise money from investors, it is important to build credibility. A well-crafted pitch deck will help you do just that. By showing that you have put in the time and effort to create a good presentation, potential investors will be more likely to take you seriously. 

7. It can help you get feedback from potential customers.

As mentioned earlier, not everyone who views your pitch will be an investor. You may also want to get feedback from people in the industry who can give you valuable insights. By sharing your pitch presentation with others, you will get a better idea of what works and what doesn’t. This can help you improve your chances of getting funded. 

8. A pitch deck is a great way to get your business in front of potential investors.

One of the best things about a presentation deck is that it can help you get your business in front of potential investors. By sending your pitch deck to people who may be interested in funding your business, you will have a better chance of getting them on board. 

9. It is a great way to get your business off the ground.

When you are starting a new business, it can be difficult to know where to start. A pitch deck can help you get started by providing a template for you to follow. This will make it easier to communicate your ideas and to raise money from investors. 

10. A pitch deck is a great way to make your business more attractive to investors.

When you are trying to raise money from investors, it is important to make your business as attractive as possible. A well-crafted pitch deck will help you do just that. By showing potential investors what your business is all about, you will increase the chances of getting funded. 

11. A pitch deck is a great way to practice your pitching skills.

When you are trying to raise money from investors, it is important to have well-practiced pitching skills. A pitch deck can help you hone your skills by giving you a chance to practice in front of potential investors. This will help you be more prepared when it comes time to actually make your pitch. 

12. A pitch deck can help you track your progress.

As you work on your pitch, you will likely make changes and additions along the way. This is normal! A pitch deck can help you track your progress by allowing you to see how far you have come. This can be a great motivator when you are feeling stuck. 

13. It can help you find a co-founder.

If you are having trouble finding a co-founder for your business, a pitch can be a great way to do it. By sharing your pitch presentation with potential co-founders, you will have a better chance of finding someone who is interested in working with you.

One great tip to make effective pitch decks is to use Venngage—a free infographic maker that offers a wide range of pitch deck designs for everyone. Here are some pitch deck examples from their website! 

Final Thoughts

A pitch deck is an essential tool for any business that is looking to raise money from investors. By communicating your ideas effectively, you will be able to get the funding you need to grow your business. In addition, a pitch deck can help you build credibility with potential investors and get feedback from people in the industry. If you are starting a new business, a this is a must-have. Check out some of the best pitch decks here.

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Hiring a Tenant Representation Broker

Perhaps it’s always been your dream to start a business, and now you’re finally ready, or you wish to expand because profits have increased. Running a business is no easy feat- there are various aspects to consider and financial dealings to conduct. For instance, consider renting a commercial property to carry out your business affairs and manage your team. Finding an office, retail, or warehouse space while being unfamiliar with the area or market conditions can be expensive and time-consuming. If you’re trying to get the best deal available, you should hire a professional who will keep your best interests in mind. Keep reading as we explain why you should hire a tenant representation broker.

1. Properties Are Listed in Different Places

Navigating your way through listing sites won’t necessarily mean that you’ll get a clear picture of available properties. You might encounter the following problems:

2. Incomplete Information

Leasing firms’ websites for property search are usually up to date regarding all the details on commercial buildings. However, they’re not without their disadvantages. It takes a lot of effort and time to jump from site to site and compare all the building spaces for sale. It will distract you from investing in other essential business aspects and hinder your long-term plans. 

3. Out of Date Information

There’s no doubt that going through listing forums and websites is a great way to gauge where the real estate sector stands and estimate how parameters like area, demand, and size can affect prices. Unfortunately, if you’ve been accessing free listing sites, you should keep in mind that many brokerage firms rarely ensure that their listings are up to date. 

With a tenant rep broker by your side, you’ll get a hold of numerous resources that can help you solve the problems mentioned above and secure a list of quality real estate options. 

4. Industry Connections and Complete Listings

There’s a good chance your representation broker has a well-established network, enabling them to quickly get updated on which buildings or areas have offers available. They’re known to maintain professional links with both landlords and leasing brokers, gaining access to comprehensive listing databases.

5. Off-Market Opportunities

Because of their solid connections, these professionals may also have access to information regarding options that have not yet been placed on the market. These include companies looking to sublease some or all of their property. 

Your tenant rep will go the extra mile to find you listings best suited to your preferences and needs, doing all the grunt work and negotiating with sellers to get you the best possible price.  

6. More Landlords Will Be Cooperative


The commercial real estate market has been experiencing major shifts in demand and supply, especially in the aftermath of the COVID-19 pandemic. It’s no longer a walk in the park to find an office space alone; landlords rarely return calls. You can call numerous numbers you’ve written down from ‘For Lease’ signs, but it’s rare to hear back. Landlords are typically busy individuals who don’t bother answering every call they receive. 

It’s also possible that a landlord has hired their own landlord broker who prefers working with other brokers rather than clients themselves. A tenant rep has greater authority with landlords because their company and its reputation back them. Additionally, the leasing broker may already be working on projects with your tenant rep or has in the past, meaning there are greater chances of them accepting your broker’s call and considering your interest in their place. 

7. They’re Expert Negotiators 

Landlords can be vicious when negotiating the terms of your offer, quoting whatever terms or rates they deem fit. Meanwhile, you’re most likely clueless about the standard market conditions unless you’ve conducted thorough research beforehand. There are many things to negotiate, such as compliance fees, exclusivity use, renewal options, and much more. Working out a fair deal can be challenging if you don’t have prior real estate experience. 

You probably aren’t your tenant rep’s first client and certainly won’t be last. They’ve dedicated their careers to understanding commercial real estate and have carried out numerous negotiations in the past. A tenant rep will add value to your experience by helping your business attain the most appropriate lease terms without worrying about whether the proceedings are being conducted properly. 

This is why hiring a tenant rep broker is recommended because they can save you considerable hassle and money. They’re well-versed with which economic and non-economic factors are running the market and can walk you through the entire negotiation process. The best part is that you don’t need to pay them an out-of-pocket fee, meaning you have nothing to lose and a lot to gain from letting them negotiate your deal terms. 


8. More Time for Your Business 

With a tenant representation broker taking care of the real estate dealings, you can spend more time on your business goals. Whether it’s customer relations or managing supply chains, you should focus on handling these affairs as an entrepreneur. Even large corporations collaborate with tenant rep brokers because of their real estate market expertise. Finding a suitable location for yourself can take hours every day, and the search can hold you back for several months. Let a tenant rep take this burden off your shoulders. 

Consider a tenant rep to be your personal assistant, working to secure the ideal office space for your company without interfering with business operations. From financial analysis and final lease summary to needs assessments, they will look after everything and allow you to be as hands-on or off as convenient. Time is money, especially in the competitive corporate sector. 

Endnote on a Tenant Representation Broker

Real estate is a complex industry, even more so when dealing with the commercial side. You’ll need to know many legal details, market catches, and industry-specific terms. Unless you’ve been conducting matters in this industry for several years, you’ll find yourself at one crossroad or the other. If your business is a priority, it’s in your best interest to hire a tenant representation broker to help you settle on a space with the best lease terms and meets your requirements. Don’t hesitate to contact tenant representation services and let them take the reins on your commercial property search. There are many options to choose from, so make sure to do your research.

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How To Create A Logo For Maximum Branding: Beginner’s Guide

Should a logo be simple? Or should it be complicated? Is it better if you use words? Or will symbols do a better job? Will a colorful logo be more effective than a monochromatic one?

If you’re starting a new business, expect this slew of questions as you go along your branding quest. It might seem daunting to answer such questions, but the sooner you grapple with them, the better the turnout of your designs will be.

We are here to guide you through the basic process of logo design. Take note, a basic understanding of a logo doesn’t mean your logo will come off just that — basic. We’ll help you achieve an impactful logo design with just the basic information.

We need to understand that logo design is not rocket science. And with this article, it won’t take long before you get a good grasp of what works and what doesn’t.

The Purpose of Logos

Imagine a world without logos. Imagine all brands have the same typefaces, with no distinct color, just a typical word you see in print. Good luck looking for things that you want.

Logos help a normal person navigate through a saturated industry. If there’s hundred shoe brands, how are we going to choose? Sure, you look at the design of shoes, the price, and the location of the stores. But that’s a whole bunch of information to process.

Logos give us a glimpse of what the brand is all about, what color their products have, what kind of customers they cater to, and how much the products would be. All that in a simple image.

Whether it comes in the form of a word image or a 3D logo, this wonderful branding asset enables brands to rise up from the crowd and be recognized.

How To Create A Logo That Stands Out

As in any form of design, there are so many rules to logos. But it really boils down to what industry you’re playing in, what customers you want to attract, and what the business is all about.

It’s not one size fits all. Because if you take the aesthetics of fashion houses, for instance, and use it in the kiddie pool product manufacturing business, then we’ll see an obvious disconnect from the customers’ age group. Luxury houses cater to a middle-aged group, while kiddie-related businesses are for youngsters. Obviously, the brand designs follow the market.

What works for one won’t work for all — that’s a key rule in design. However, there are golden rules that you must follow should you want success in your brand as much as possible. Using design tips from the best-performing logo, here are four characteristics of an effective logo.


  • Simple

Gone are the days of elaborate and intricate logos. We’ve seen that in antique brands, monarchies, and government agencies. The real deal now is simple, often with only one or two design elements.

For example, Starbucks used to have a detailed picture of a mermaid in their logo design. Now, it’s a flat image of a long-haired girl with a crown. Same with Apple. The logo was once a picture of a tree and below is Isaac Newton. Now, it’s just an apple with a bite.

  • Symmetry

Symmetry is the perfect equality of an image, either left to right or top to bottom. Apple’s logo is a perfect example of a symmetrical logo. If you divide the image horizontally, you’ll still see an equal image both at the top and at the bottom.

Symmetry means that the size, shape, layout, and color mimic each other from both sides.

  • Recognizable

People love seeing things they recognize. If they can’t tell what that image is, they’ll probably get disinterested. That’s why choosing a symbol-based logo is a tricky choice. It’s difficult to pull off. Apple’s apple fruit, Nike’s checkmark, and McDonald’s letter M logo marks are the best examples of recognizable logos. 

  • Timeless

Make sure that your logo design lasts. Although rebranding is possible, it’s often difficult to execute successfully. Not to mention, it’s expensive. So consider a logo that will stand the test of time.

If you have to map the future journey of your business, do it so that you can anticipate the possible changes in your brand.

Design Elements To Focus On

  • Color

Color comes first among others because it transcends the logo itself. The color palette will transfer to your products, stores, packaging, stakeholders, events, promos, flyers, and many others. That’s why it is important to choose a logo that not only stands out but also is relevant to your customers and industry.

Since there are no original colors, consider an original combination. Black and gold are usually there so why not try black and orange or black and fuschia. That’s just an example but feel free to combine colors and see what works.

Take note, colors evoke emotions and other non-verbal communication. So always place your customers in the picture.

  • Style

Style varies depending on your chosen types of logo. If you’re going for a wordmark, the style could be either a serif or a sans serif, a decorative or a script, bold or light. If it’s a symbol, it’s either edgy or curvy, composed of lines or with shapes.

Style will likely depend on the whim of the brand which is highly subjective. Budget, research, environment, market, and product points are factors too.

Where To Create Logos

  • Professional Logo Designer

If you have the budget and the time, a professional designer is indeed a judicious choice. Most companies are willing to shell out this kind of luxury.

Why not? You easily hand out the brief, and the designer does the hard work. Easy. Not to mention, if the designer is trained enough, he or she will have done the necessary research and come up with industry-standard and aesthetically pleasing results.

  • DIY Logo Creator

Not anyone has the budget of a big company. This is the reality for most brands. So a DIY logo tool is a no-brainer choice. Fortunately, these logo creators nowadays are keeping up with the technology. Armed with AI systems, they could generate free logos and inexpensive templates based on the keywords you provide.

These templates can be customized using drag-and-drop tools and a few simple buttons. However, you cannot change the totality of the design. That is, you cannot start from scratch. You can only go so far. But at least it’s easy and cheap. Within minutes, a logo design is ready.

Wrapping Up on Creating a Logo

It’s important to understand that for a logo to become really successful, the brand has to be one first. The products and services have to be top-tier for a logo to even be considered wonderful by the community. Saying that a logo is enough to skyrocket your brand is a misinterpretation of the role of logos in branding.

The truth is that they have to work hand in hand. The logo is just the wings. And the business is the gear that uplifts it from the crowd. Without the effectiveness of each other, it might be challenging to replicate the success of world-famous brands.

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