Executive Coaching: Certification, Career and Job Opportunities

executive-coaching

Executive Coaching: Certification, Career and Job Opportunities

Executive Coaching is a rapidly growing field that offers exciting opportunities for helping professionals to expand their influence beyond just individual clients. It can also be a great way to make a living.

Coaches help executives overcome personal and professional barriers so they can reach their full potential in both life and business. Coaches work with executives at all levels of organizations, from CEOs to managers who are trying to get promoted or increase their influence within their current position.

Coaches must be able to work with people across functions, helping them communicate more effectively across departments. This person must also have great time management skills because coaching sessions often come right before other meetings or flights that are scheduled back-to-back. They need strong interpersonal communications skills because they will deal with many different types of personalities throughout any given week, including senior leaders, subordinates, peer-level employees.

The Importance of Executive Coaching

Executive coaching is a process that helps leaders through difficult transitions, such as a merger or acquisition, downsizing, restructuring, career change and leadership transition. Coaches work with executives during times of high stress from these types of events to help them make better decisions and deal more efficiently with people affected by the change. Executive coaches typically work with a person for six to 12 months. 

How to Become an Executive Coach

There are many paths to becoming an executive coach. Coaches may come from a variety of professional backgrounds, such as human resources, training and development, management, psychology, or counseling. 

The average salary for executive coaches in the United States is $100,000 per year, according to Payscale. Executive coaches with more than 10 years of experience earn an average annual salary of $127,000. Jobs for executive coaches are expected to grow by 18 percent through 2022.

executive-coaching

Certification for Executive Coaching

The best way to become an executive coach is to obtain certification. Coaching certification also allows professionals to increase their salary and marketability. Coaches can obtain certification through the International Coaching Federation (ICF) and by working with an ICF-certified coach.

Coaching certifications were barely heard of a few years ago; now they’re fast become a staple among those wishing to enter the growing coaching industry and expand their knowledge and reach beyond just individual clients.

Job Description and Qualifications

An executive coach is a professional who helps individuals and organizations improve their performance. Coaches work with clients to identify and achieve goals, deliver feedback, provide support and accountability, and help clients develop new skills.

Future coaches should have an interest in personality, organizational systems, relationships, and human behavior. This job is ideal for those with a combination of interpersonal skills and business acumen. Those educated as psychologists are best suited for this job, but there are many training and certification options for people with different backgrounds.

Best Executive Coaching Programs and Certifications

 Coaching certification training programs vary greatly in length and intensity, but most programs require about 100 hours of coursework. The Coaching Association of Canada (CAC) offers the only nationally recognized coaching certification in Canada..

Certified Coaches International is another well-respected credentialing organization for coaches.

Coaches who wish to enhance their career prospects can also complete a master’s degree program in an executive coaching or organizational psychology. Harvard University offers an online master’s degree program through its School of Education.

Conclusion on Executive Coaching

Executive coaching is a rewarding and growing profession. Coaches can make a great living by helping individuals and organizations achieve their goals. The best coaches are those with an interest in personality, organizational systems, relationships, and human behavior. They should also have strong interpersonal skills and business acumen. With the right training and credentials, executive coaches can enjoy a successful career in this exciting field.

What do you think? Leave a comment below!

Looking for more articles about careers? Check out our blog page!

Author’s Bio:

Thomas Glare started his career as a game tester and became a team manager. After that, he moved on to project management and held various positions. For the past three years, Thomas has led teams working on art assets for the mobile casino, with hundreds of employees in five different countries at the peak of production. 

 

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WHAT IS A SUCCESS COACH – ALL YOU NEED TO KNOW

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What is a Success Coach?

When people hear the term “success coach,” they usually think of academics or schooling (students in a high school, college, or university setting). This coaching specialty isn’t just for academic achievement.

Some entrepreneurs hire a success coach to assist them in scaling their businesses and accelerating their growth, and if you want to know what success coaching is all about, then this article is for you. We will be covering the role of a success coach, the basic principles success coaches operate with, as well as the differences between a coach for success as a life coach. And keep reading till the end to find out how you can get a free strategy session with our certified success coaches.

So, let’s get into it.

success coach

Success Coaches are skilled professionals that assist others in reaching success. Their tasks include implementing successful tactics and creating personalized programs for individuals.

Success coaching is a method for assisting people in setting and achieving realistic financial objectives more quickly and easily than would otherwise be achievable. The success coaching method is, in general, instructional. Coaches are hired for their existing knowledge, skills, and competence as well as their potential to generate new knowledge. Success coaching focuses on measurable objectives such as financial, academic, or professional objectives.

Success coaching leads to increased financial success and personal riches. Success coaching focuses on improving a person’s ability to generate personal wealth while taking into consideration existing resources, such as “time.”

What Does A Success Coach Do?

The role of a coach for success in coaching others includes:

Identifying client’s strengths

With a clearly defined vision and goals, success is attainable, but working against your natural inclinations can easily set things back. A success coach will work to unveil your strengths and capitalize on them for success. Basing on your strengths is a quick route to success, but this can easily be overlooked. Being mindful of your limitations and the things you can’t do can easily blind and help you miss out on what you can and are already doing well.

If you can identify your strengths and re-enforce them, then success is almost assured. By identifying areas where you shine, a coach for success can help you maximize your natural abilities and strengths.

Managing client’s weaknesses

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Not only do success coaches identify your strengths so you capitalize on them, but they also help you acknowledge and face your weaknesses, as well as develop ways to manage them. A coach for success helps to ensure your shortcomings don’t short-circuit your progress.

A success coach would develop tools and procedures to identify your weaknesses as a business owner. This could include tools like questioning to deduce negative patterns of behavior/thinking that are holding you back. And their job doesn’t end there. They go on to deduce ways you can manage these weaknesses so they don’t spill over to draw back the business.

Identify client’s goals

Success coaches can help to achieve business and personal goals when the set goals are healthy and attainable. But before this, they play a role in ensuring the right business goals are set in line with your personal life’s goals, values, and abilities.

Business goals must reflect what you’re seeking in life, and the success coach will help synchronize your business and personal goals. The focus here isn’t just about raising the yearly revenue of the business; success coaching goes beyond the “how” into the “why.” When the “why” isn’t clearly defined, there is the danger the business you’re setting up may not bring about the satisfaction you seek or achieve your definition of success

To do this, a coach for success would first attempt to establish the vision of the business before the goals, ensuring that the business provides you with the fulfillment you desire.

If you’re feeling lost, directionless, or unfulfilled with your business, you should consider getting a success coach. Click here to book a free strategy session with our certified success coach.  

A success coach creates a personal and business plan of action

It’s not just enough to have goals and a vision for your business – there needs to be a roadmap towards the realization of those set goals. The success coach works with the business owner to map out a plan of action for the business, and where necessary, for the individual’s personal goals. This roadmap would include a practical approach to attaining success in the business.

The coach for success would also help to create a set of realistic and practical strategies toward realizing set goals. It’s not enough to just throw around ideas for success. The success coach synthesizes ideas, assesses their practicality and applicability, and composes them into a working roadmap

Helps with resume building and time management skills

The coach for success plays a role in portfolio building, be it online or offline. This would include helping the client be perceived as reliable, competent and trustworthy.

The success coach would also help to impart and finetune key success skills in the clients like time management skills. To efficiently manage one’s time is to efficiently march towards success and the success coach guides the client through their daily schedule to ensure they maximize their time and resources to succeed.

Motivating and Inspiring clients to achieve their definition of success.

success-coach

The success coach plays a role in helping you figure out what you’re longing for as your purpose and why the feeling of dissatisfaction is setting in. The coach for success also helps to identify what success looks like to you as an individual and business. The definition of success varies from person to person, and it depends on you and your business.

The success coach provides goal-oriented guidance, as well as the steps to success while encouraging active participation of the client.

Performing progress assessments.

The success coach makes use of motivation techniques to encourage clients by recognizing milestones while mitigating challenges that hinder progress. They also present regular reports on the progress made and the results with clients.

No doubt, business success is inevitably linked to the actions you take consistently, and accountability is critical for success. The business coach can provide crucial feedback at every stage of the route since he or she has a thorough awareness of the company’s vision, goals, and current state. This will keep you focused and motivated.

5 Key Principles A Success Coach Would Use

Usually, a coach for success would go through these principles in discharging their duties. However, note should be taken that these principles aren’t rigid, but merely a guide that may be applied fluidly, rather than strictly.

  1. Getting the client to focus on the right daily activity. A well-thought-out approach is almost useless if it isn’t implemented consistently. Those who take consistent action, even without a well-thought-out plan, are more likely to succeed.
  2. A coach for success would often motivate your clients. It is incredibly motivating to have clients track their activity because it provides them with a goal to work toward, a sense of accomplishment when they meet the goal and a sense of fulfillment.
  3. The success coach helps clients identify which activities are key to their success and ensure they accomplish these key tasks before engaging in other busywork tasks like cleaning their office or setting up their work environment. Coach for success would hold clients accountable, not letting them prioritize non-productive activities.
  4. A coach for success wouldn’t allow clients’ feelings to stop them from emphasizing what they should be doing to be successful. Be it fear for doing a presentation, cold calling, or networking, a success coach helps clients move past any limiting beliefs and fears they may have.
  5. the success coach would emphasize processes that achieve consistent results, rather than improvisations that can’t be quantified into processes that amount to success. The success coach would help clients understand what beliefs or expectations are getting in the way of their success so that they can overcome those obstacles.
  6. When coaching for success, success coaches would get their clients to take action immediately, even if the action may not be perfect. Why? Because, when created, a goal is most powerful, and its power gradually decreases over time. Letting clients bring up excuses that keep them from taking immediate appropriate actions could kill the momentum of the initiative.

The Difference Between a Success Coach and a Life Coach

man coaching business people

Some may argue that life coaching and success coaching are interchangeable terms. Although the two niches are similar, there is a big distinction between them. The main distinction between the two is that life coaching has a broader area of practice, and the client determines the desired outcomes. Success coaching, on the other hand, is personalized or tailored to assist people in achieving realistic educational, financial, or professional objectives. It is also important to highlight that in success coaching, coaches assist clients in establishing specific strategies to attain what the client defines as success.

Everyone has their notion of success; however, success coaches concentrate on certain objectives such as business, academics, or careers. Life coaching, on the other hand, is a broad term that includes success coaching as one of its subcategories. While coaches’ styles and tactics vary significantly, there are few variations between success coaching and life coaching in general. Certified coaches in a variety of fields can assist customers in bringing out the best in themselves to achieve goals and make positive changes.

Trained success coaches assist clients in developing ways to achieve their definitions of success. One customer, for example, may want assistance in overcoming burnout, while another may require assistance in taking the risks required to bring in more revenue. A success coach can also assist a client in adapting to their current level of success. A young entrepreneur with a fast-growing new business, for example, may want assistance in overcoming self-doubts and managing his business with confidence and balance.

Clients who hire a success coach are usually looking for precise, measurable results. An academic success coach, for example, would speak with a university student on creating good study habits and focusing on academic strengths to help the student achieve a given grade point average. The focus of executive success coaches is on leadership abilities. The executive’s superiors or other members of the organization are frequently involved in executive coaching.

A professionally trained life coach collaborates with a client to attain the customer’s goals. The client is the expert in his own life, according to the life coach. Some life coaches specialize in helping people lose weight, manage debt, or even improve their sexual lives. Life coaches, who work with people on a more emotional level than successful coaches, may do most of their sessions over the phone or via Skype.

Coaching can assist clients in achieving goals that aren’t quantifiable in terms of money or job advancement. Instead of focusing on professional development, life coaches who assist with emotional change stress ways to improve one’s subjective life experiences. A coach, for example, might assist someone in developing self-discipline so that he can achieve more general goals, or in discovering deeper passions so that he can feel more enthusiastic about all aspects of life.

The difference between coaching and counseling

motivation with shoes

It’s important to note that coaching is not the same as therapy. Some people may be tempted to use coaching as a form of treatment.

Although coaching can be very therapeutic, it is not equipped to diagnose or treat any traumas or mental health concerns, or to “correct” what may be considered as an individual’s “wrongs.” Instead, it’s an opportunity to raise awareness of the person’s “good” qualities. It believes that each individual who engages in coaching can develop and adopt healthy habits and behaviors that will allow them to be successful in crucial areas of their lives by enhancing latent or acknowledged strengths.

Expectations from a success coach

Having the right expectation of the successful coaching exercise would ensure maximum results. Though success coaches’ methods of operation and strategies may differ from person to person, there are basic expectations you can have when working with coaches, some of which include:

  •   Self-inquiry

Probably the first thing you should expect from a coach for success is questions – lots of open-ended questions. Success coaches will engage you with probing questions like:

  •   Why did you engage in business?
  •   What specifically do you love about the business?
  •   Why did you choose this particular business to take on?
  •   In what ways do you desire your business to change?

Such inquiries will elicit in-depth personal reflections on yourself and your company. Though it might be intrusive and uncomfortable at times, the outcomes are well worth the effort. Coaching starts with self-inquiry.

Expect your success coach to ask you things you’ve never considered before, allowing you to explore and reveal your true beliefs, mission, fears, and style of thinking. You’ll be able to examine your beliefs with these questions, identifying the things that inspire/terrify you, as well as the things that bind and derail you.

With this, you’ll need to find a coach for success with whom you can be completely open and transparent. Trust is a critical element of the coaching procedure.

  •   Assessments

You may already be aware of certain things you’re strong at, things you enjoy doing, and places where you’re poor in, as a business owner. The success coach employs assessment methods and criteria to identify and better understand your strengths and weaknesses, as well as their impact on the company’s current trends.

You might think you’re strong at financial management, but you can’t account for the company’s financial transactions, for example. The success coach will assist you in determining what you’re genuinely good at and where you’re stifling your company’s growth.

The business coach has a better viewpoint from the outside, allowing him or her to identify places where you’re squandering time or money. In some circumstances, delegating specific jobs to other more capable individuals will let you focus more on your strong suits.

 This period of self-evaluation necessitates a great lot of honesty and openness, and a competent coach for success will always strive to foster a sense of safety and support.

  •   Developing a business road map and following through

The majority of business owners have objectives for their company. Nonetheless, the lack of a clear roadmap will jeopardize such lofty goals and expectations.

You can expect success coaches to aid in developing feasible plans towards achieving set goals. A good roadmap should account not just for anticipated successes but also for challenges and unexpected obstacles.

The way it works is, you and your coach for success will create a plan with attainable daily and weekly steps and an accountability partner to monitor progress. This will enable the success coach to deduce your fears and limiting beliefs when you fail and your strong suites when you do succeed.

  •   Professional standards and values

Like all other professional fields, you should expect pristine professional standards and values in the business coach, with qualities like trust and patience at the helm. Core values like integrity, faithfulness, trust, and respect should be evident in the business coach, seeing you’re entrusting a great deal in their abilities. With such, you can rest assured, knowing you’re in good hands.

Can you be coached?

Coaching is an excellent way to improve your business, but it isn’t appropriate in every situation. You should ask yourself the following questions before hiring a success coach:

  • Are you looking for a collaboration that will push you to think more critically and attentively than you do now? The success of the coaching session is mostly determined by the business owner as much as the coach. As a result, you’ll need to psychologically prepare to face the task.
  • Are you ready to be exposed to new and intuitive coaching procedures to bring out the best in you? This will force you to step outside of your comfort zone, and you must be willing to try new things and try new ways of doing things, otherwise, the coaching process will fail.
  • Are you sincerely eager to reach your full potential and abilities in both your personal and professional lives? You’ll be more inclined to try new ideas and techniques if you’re this enthusiastic.
  • Are you prepared to assist the coach? Coaching isn’t a one-way street centered on the coach; to gain the benefits, you must be eager and ready to engage in every step of the process.
  • Do you recognize that progress takes time and requires daily practice and commitment? Coaching isn’t a panacea or a magic wand that produces results overnight. You must be willing to devote yourself to the process at all times and acquire the necessary habits for personal and business success and progress.
  • Are you willing to be your best self? The desire to be the best you can be, to maximize your potential and abilities, both for personal and professional success, must be present.

If you replied “yes” to these questions, you’re ready to work with a business coach.

Is hiring a business coach worth it?

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Now, you may be wondering, is it a worthwhile investment to get a business coach? Well, in the words of Merrill C. Anderson, PhD, from MetrixGlobal LLC,

“Coaching produced a 529% return on investment and significant intangible results to the organization. Including financial benefits from employee retention, the ROI was 788%.”

Now that’s significant.

Investing in a skilled success coach has shown to be a wise decision, with big rewards in the form of increased revenue and earning potential for the company. Hiring a success coach can transform your life and your company’s view for the better. It only gets better.

The benefits of hiring a good business coach are not only financial; they also include: 

  • Greater achievement of defined goals
  • Increased engagement and dedication within the organization
  • A reduction in worry and stress
  • Improved well-being and resilience

Caching isn’t a quick fix or an overnight endeavor, but the results are well worth the effort.

Take it to the next level

Do you desire to take your business to the next level? Are you looking to work with a fun, innovative and exceptionally skilled professional to guide you and your company on the path to success? Then be sure to check out our success coaches. Click here to book a free strategy session with our certified coach for success today.  

For more details, click here.

 

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Best Ways To Take Your Business Global

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The Most Effective Methods For Expanding Your Business Globally

Business owners have expanded their reach to other countries to gain access to several customers. Many companies are now looking internationally and opening up opportunities for consumers worldwide with an influx of different markets. Take your business global and see the prospect for any business; of course, there are many!

Some considerations need to be made before you start looking at international markets. We will look closely at the things you have to keep in mind when going into foreign territory where you don’t know both customs or legislation on the ground.

Partner With Local Experts

You need to partner with someone who can vouch for you in your new location if you are taking your business internationally but staying geographically in your home country. Since you are not fully immersed in the local environment, you will be able to provide the mentoring needed to understand the problems.

You should look for someone who not only lives and operates in the local market but who you can trust when identifying a foreign partner. It is essential that this person understands your business and represents your interests.

Chances are you will be competing with local companies that already understand customers and have determined how to market their products to them when you move your business to a new geographic marketplace. Without partnering with local experts, you can put your company at a considerable disadvantage.

Learn About the Culture to Make Your Business Global

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You will interact with people of different cultural values near the territory of your business expansion at the international level. Recognizing this diversity, which can include everything from ethical differences to communication methods, is key to doing business worldwide.

For example, Japanese business culture is known to be more group-oriented, in the sense that leaders must build consensus on decisions and guide others through an acute process orientation. In comparison, Americans tend to be more individualistic and driven by competition. These communication skills may seem out of place in your particular line of business. They strongly influence how people from different cultures negotiate, make decisions, and ultimately do business with you.

Make Sure You Know Everything About The Region

You should plan a trip to visit the region on your own before deciding to take your business to the global market. Sure, expert business consultants and a Google search can tell you what you think you need to know, but there is nothing better than visiting directly to help you truly understand a new market and its values.

Think of a guide to help you navigate the area when visiting a new location (sales market). Make sure you do some preliminary research to find out how truthful the information you are getting from your focus is. The right guide will not only make you feel comfortable but also open new doors for you.

It is not enough to visit the place once. In addition to regular online checks such as video, chat messengers, and email, you should include frequent global travel in your business plan. These actions will keep you informed and help you understand what changes need to be made.

Create Marketing Strategy to Make Your Business Global

Almost 50% of companies try to market using marketing without a clear strategy. As a rule, the other half of the market that uses long-term planning is much more successful in marketing.

You can connect an end-to-end analytics service to check which advertising and online promotion channels will be most effective. The end-to-end analytics system collects all data together with CRM, advertising systems (costs, impressions, clicks), lead catchers, call tracking systems, email tracking, callback services, website builders. All information can be seen in the service interface by building reports and graphs of any complexity. The program also has ready-made integrations for downloading data from advertising systems Google AdWords, Facebook. Some find that podcasts marketing was often the most effective channel for providing the maximum value for the users. There are so many benefits of podcasts as a marketing tool; choosing an appropriate one is a win-win both for the marketer and a business.

In addition, you can include in the marketing project the qualifications of personnel working in sales and marketing. For example, for the vacancy of a sales manager (cold calls), you should not hire employees with less than two years of work experience since the first impression of a potential client about the company depends on him, which means future sales. A systematic approach to promotion allowed us to save millions of rubles on marketing, which could have been wasted blindly wasting money.

Improve Your Website When Making Your Business Global

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It is good to have some initial ideas of the design and how it will function when you get started with your website. This way, when you decide on a foundation for our website, there won’t be any unwelcome surprises later down the road.

Look at the websites of competitors to get an idea of what types of things attract their customers. Also, consider which websites you find engaging or beneficial when you visit them frequently – this will provide insight into how to design your site best.

Automate The Existing Business Processes

It is essential to ensure that the processes are fine-tuned to the point that the project can work without your constant supervision for your business to grow effectively.

It is quite possible to bring it to the level of an entire franchise if you developed a transparent, debugged system. Selling a franchise is not only an instant profit but also expanding your presence in the market, increasing brand awareness – everything that ultimately helps to increase income even more.

Learn Your Target Audience and Make Competitors’ Research

Engaging campaigns and exciting brand identity are necessary for success in a new region. You have to know your audience’s wants and needs because that will help inform what products people choose when looking online or offline to achieve these goals.

The best way to create an engaging brand identity is to understand the wants and needs of potential buyers. To take your business global, you must research what people are looking for in your target region online or offline when choosing which products will most effectively target these preferences.

We have to do a little research to make our product more attractive and better than the competition. We need to find out if products similar to ours are currently being sold in this industry before us. Once we know who they are and how their current promotion methods work, we can use that information to inspire how to best promote ourselves with these same consumers based on what works best from each competitor’s strategy. Looking at goods in other online stores is a great way to get ideas for new ways shoppers can buy things from home without having them delivered.

Create Engaging Communication Strategy

business-global

The modern world has made it easier for customers to purchase products online and deliver them across borders, but this can sometimes be confusing. For example, imagine an online store owner who is targeting a foreign market. They may wonder how best to convey information about their product without having customers become discouraged or confused by the unfamiliar language.

Want to take your business global and make sure potential buyers around the world see it? Localizing one’s website will help ensure that all of them can immediately know what you offer no matter where in the world they deliver. Don’t know how to speak a foreign language yet, or struggling with a lack of materials on learning it fast online? There are plenty of excellent resources for everyone who would like to take French online lessons and improve their language skills for work purposes.

The ability to speak a foreign language is often something that employers struggle with when hiring new staff. They don’t know how much or what kind of training should be provided, and they can’t communicate directly with their employees, making it difficult to determine levels of fluency. It might make sense for them to hire an outside agency to assess the status and provide appropriate instruction where necessary.

Work on Customer Success

You have to consider that some customers are willing to pay more for a better service to take your business global and ensure high levels of customer satisfaction. Therefore, your business must provide reasonable customer satisfaction, and it is essential no matter what country they’re in. As mentioned before, if the language on the website doesn’t match their own, then there’s a good chance that these particular customers will leave without buying anything as it wasn’t convenient enough.

Once you’ve found a way to communicate with your customers, this must be done in the language they speak. Prepare email templates written in all potential languages ​so, if needed, messages can be sent across borders quickly and efficiently to take your business global.

Make Sure the Delivery Works Properly

US warehouse service is a great way to have your business run more efficiently. You can get the most for your cash by leveraging it and not having to deal with complaints that come from orders being late due to lost in transit concerns because they are managed just like another order would be as simple as clicking one button, imagine all of this happening without any additional costs or hassle while you sit back and enjoy.

To Sum It Up on Making Your Business Global

Thanks to globalization and online possibilities to promote such business, expanding your company’s reach and influence has never been easier. It used to be difficult for companies with a thriving local business model in one country or region to gain traction overseas without facing many challenges along the way. Nowadays, it is much simpler to take your business global as fewer obstacles can stop an international expansion from happening!

 

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WHAT IS BUSINESS COACHING? – ALL YOU NEED TO KNOW

Bonus Material: Are You Qualified For Business Coaching? Learn What Makes An Ideal Coaching Client.

Today I’m going to show you 1) what a ‘business coach’ is, 2) what ‘business coaching’ can do for you and your company, 3) six types of business coaches, 4) the difference between coaching, mentoring and consulting, and 5) things to consider if you’re thinking about hiring a coach.
(While you’re here, grab my write-up about how to tell if you’re qualified for business coaching.)

Then read on for help understanding exactly what ‘business coaching’ really means…

In the world of business, there are key personalities that execute specialized functions towards the growth of your business. Business coaching has become an important practice for CEOs and business owners who desire to make progress. As a business owner, it is important you know what a business coach is. That’ll help you decide whether you require some business coaching. Read through till the end of this article for a sure way to take action on this information.

What is a business coach?

Basically, a business coach is a type of consultant, someone who provides a different perspective on the business. The scope of operation of a business coach doesn’t just end at business issues. It may extend to more personal issues about the business owner, like steering towards career fulfillment.

Not all business coaches teach business skills, but most serve as partners in achieving success in the business. Coaches are significantly vested in the business and strive together with their business owner clients towards success. They can be quite instrumental in the success of your company.

What is business coaching?

Coaching involves the process of achieving the goals of a business by the processes employed by a business coach. It is the process used to elevate the business from its current level to where the business owner desires it to be.

Business coaching creates a reflective process that empowers business owners to maximize their potential for business success.

Simply put, business coaches help entrepreneurs gravitate toward business success. But then, how do they do that?

What do business coaches do?

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The desire to grow and prosper your business can easily distract you from the initial intent and vision for creating the company in the first place. As a business owner, ensuring the smooth running of your business can cause you to quickly forget why you started the business to begin with.

The business coach is there to give you an outside perspective, to let you slow down, stop, and evaluate where you are and where you’re headed on your current path. A coach will guide you to make the right choices. They help you to work on the business rather than only in the business. In doing so, you can clearly map out the path to where you want to go and create a plan to get there.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Provides an outside perspective for your company

Most often, at some point in time as a business owner, the feeling of dissatisfaction can set in – dissatisfaction with your company and its current trend. Some questions then come to mind:

Why do I feel dissatisfied with the business?

How do I decide on which projects and ideas to act on for the success of the business?

What can I do to take my business to the next level?

And that’s where business coaches come onto the scene. Their first course of action is to shed light on what you’re currently doing, the path you’re on, and why it’s not yielding the results you desire. By letting you access where you’re at and what’s weighing down the organization, you can make well-informed decisions towards progress.

The business coach can help you figure out why you’re longing for your purpose and why the feeling of dissatisfaction is setting in. He/she also helps you identify what success looks like – its definitions are dependent on you and your business.

The business coach doesn’t just focus on your company but sees it in the context of your whole life. They help you realize where your business is at, your role in that business, and whether or not the business falls within your natural abilities and vision for your life. In so doing, the business coach can help you identify where you’re getting in the way of the business or pulling it back.

Business coaching helps to establish business vision and goals

Small business coaching services can help to achieve business goals when the set goals are healthy and attainable. But more importantly, they ensure the right business goals are set in line with your life’s goals, values, and abilities.

Your company goals must reflect what you’re seeking in life, and the business coach will help synchronize business goals to yours. It’s not just about increasing yearly revenue by the business; Coaching seeks to deduce the underlying motivations for business growth. Without clearly defining the “why,” there is the danger you’re setting up a business that would control your life, leaving you burnt out. This, business coaches do by clearly establishing the business’s vision first, before the goals, to ensure the business provides you with the life you desire.

If you’re feeling lost and directionless, not knowing what direction your business should take, then you should consider getting a business coach. A coach will help you to grow your leadership skills.

Business coaching works with your strengths

business-coaching

With a clearly defined vision and goals, success is attainable, but working against your natural inclinations can easily set things back.

Coaching involves unveiling your strengths and capitalizing on them for success. Capitalizing on your strengths is a quick route to prosperity and can easily be overlooked. Your limitations and the things you can’t do can easily blind you and cause you to miss out on what you can and are already doing well.

By identifying areas where you shine, business coaches can help you maximize your natural abilities and strengths. They develop tools and procedures to help you figure out details like:

How you learn

Methods you use to work

How you relate with others

What methods work well for you and which do not

Business coaching manages your weakness

Not only do business coaches identify your strengths to help you capitalize on them, but they also help you acknowledge your weaknesses and develop ways to manage them. Business coaches help to ensure your shortcomings don’t slow down your progress.

Business coaches develop tools and procedures to identify your weaknesses as a company owner. This could include questioning to deduce negative patterns of behavior/thinking, which are holding you back. Then developing ways to manage them to ensure they don’t spill over to constrain the business.

Business coaching provides accountability

Business success is inevitably linked to the actions you consistently take, and accountability is critical. With deep insight and understanding of the organization’s vision, goals, and current standing, the business coach can give invaluable feedback every step of the way. A coach will model leadership for you and keep you moving forward. This will help keep you motivated and focused.

Types of business coaches

Business coaches are of different types, some of which include:

Life coach

As the name implies, success as a life coach works with the business owner to explore more personal aspects and individual motivations for engaging in the business. Life coaches don’t really focus on improving the company directly but look at the business owner in a bid to attain fulfillment and satisfaction in the business.

It is sometimes important to deal with self first, establishing motivation and prospects for the business as a business owner, overcoming personal challenges and self-limiting beliefs before setting your sights on the organization’s actual advancement.

Executive coach

Executive Coaching is a slight variant of business coaching. It involves working with senior (executive) personnel in much larger companies rather than smaller business owners. Top executive coaching programs focus on developing better communication skills, team management, and career development in the executives.

Experienced business coach or mentor

business-coaching

An experienced business coach is one who has had experience in their own company and now does business coaching (captain obvious!). This person has walked in your shoes. They have struggled with bootstrapping, cash flow, making payroll, customer satisfaction, hiring and firing, marketing and sales. In other words they have worn all the “hats” in business in order to make it successful. This is someone who has had success in running multiple companies and is now dedicated to supporting other business owners to develop and advance their organization. It could also be someone who has retired from a long career in running a business and is now dedicated to supporting others in their organizations.

Sales coach

As the name implies, a sales coach works with the business owner on the aspect of sales. Perhaps your weakness is executing sales for maximum turnover; sales coaching would be beneficial in this domain to ensure you seal the deal.

Turnaround specialist coach

Turnaround specialist coaches specialize in companies at the brink of liquidation and work to revamp them. Such coaches are equipped with skills to bear companies out of such challenges and the legal skill set to achieve this.

Financial coach

Financial Coaching is a slight variant from business coaching because it focuses on the financial aspects of the business. The financial management or mismanagement of companies is mostly responsible for success or failure in business, and the financial coach pays special attention to this aspect.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Is a business consultant the same as a business coach?

The roles of business coaches and consultants are undeniably essential in rescuing failing businesses, but their functions are slightly different. The main difference between a business consultant and a business coach lies in how you choose to achieve the next business level.

Business consultants pay attention to the organization and modus operandi of the business, teaching processes, and systems pertaining to their fields. This can include:

Managing payroll and accounting issues

Determining whether or not an idea is profitable.

Restructuring teams.

Minimizing the costs of operation

Implementing a functional marketing system

Business consultants are primarily concerned with identifying problems and developing solutions to them. They have an eye for existing inefficiencies in the business, and they prescribe fixes from a vantage point not easily attainable by someone within the organization.

Business consultants vary from business coaches in that coaches pay attention to the individual growth of the people and ideas central to the business’s success.

Generally speaking, coaching can take two major phases:

Raising awareness.

Prompting action based on that awareness

In any way, this doesn’t suggest that coaches leave you to navigate your path to the next level on your own with this new degree of awareness. As a matter of fact, some business coaches perform all of the above roles of consultants. But they also bring to the table tools and processes to enable you to become a better and more efficient business owner. Their focus isn’t just a better, more successful business, but also a better life with clarity of purpose and intent for the future. Business coaches will work with you to ensure a clearly stipulated vision of your company and long-term and short-term goals towards attaining the said vision.

In the words of Sir John Whitmore,

“Coaching is a management behavior that lies at the opposite end of the spectrum to command and control.”

A business coach doesn’t just tell you what to do to attain success but works with you to find the best possible path forward, considering your vision for your life and natural abilities. It is a cooperative effort to overcome challenges and create substantial progress in yourself and your company.

Is Mentoring the same as Business Coaching?

It is easy to confuse mentoring with coaching, especially as they both bring to bear years of experience to aid the business owner. However, the main difference between the two is, mentoring focuses on providing advice to the entrepreneur owner on the way forward based on their own personal experiences.  Coaching serves a more intimate role in aiding the owner in planning and accountability, ensuring that the business owner finds satisfaction and fulfillment in the business venture.

What does a business coach do?

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Having the right expectation of the coaching engagement will ensure maximum results. Though coaches may be individually dissimilar in their methods of operation and techniques, there is some baseline expectation you can have from working with coaches, some of which include:

Self-inquiry

Probably the first thing you should expect from coaches is questions – lots of open-ended questions. Business coaches will engage you with probing questions like:

Why did you engage in your company?

Why did you choose this particular business to take on?

What specifically do you love about the business?

In what ways do you desire your business to change? Etc

Such questions will provoke deep personal thought about yourself and the business. Though it can be invasive and sometimes uncomfortable, the results are worthwhile and totally worth it. Self-inquiry is where coaching begins.

You can expect your coach to pose questions that you may never have even thought of before, which will help you explore and uncover your actual values, mission, fears, and way of thinking. With these questions, you’ll be able to explore your beliefs, discovering the things that inspire/terrify you, as well as the things that keep you bound and derail you.

With this, you must get a coach you’ll be very open to and transparent in all things. Trust is a critical element of the coaching procedure.

Assessments

Being a business owner, you may already be aware of certain things you’re quite good at, things you love doing, and areas you’re weak in. The business coach makes use of assessment tools and criteria to uncover and better understand your strengths and weaknesses and their impact on the current trends of the business.

For example, you may believe you’re good at financial management but can’t account for the company’s financial transactions. The business coach will help you identify what you’re truly best at and where you’re holding the business down.

With an outside perspective, the business coach has a better vantage point to pinpoint areas where you’re wasting efforts or investing in vain. In some cases, the solution is to delegate specific responsibilities to other, more capable personnel to better focus on your string suite.

Our coaching firm has a 36 point coaching scorecard system that lead to 36 coaching modules in areas that include leadership to marketing to media to sales to processes to time management to hiring to accounting and everything in between. This assessment helps us to prioritize areas to work on and gives us a baseline that we return to as we measure our clients’ improvements.

This self-assessment phase demands a great deal of honesty and vulnerability, and a good coach will always try to instill a sense of safety and support through this phase.

Developing a business road map and following through

Most often, business owners have goals for their business, pointing to where the business should be in a certain period. Still, the absence of a concise roadmap will shipwreck such lofty visions and expectations.

You can expect business coaches to aid in developing feasible plans towards achieving set goals. A good roadmap should account not just for anticipated successes but also for challenges and unexpected obstacles.

The way it works is, you and your coach will create a plan with attainable daily and weekly steps and an accountability partner to monitor progress. This will enable the coach to deduce your fears and limiting beliefs when you fail and your strong suites when you do succeed.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Professional standards and values with business coaching

business-coaching

Like all other professional fields, you should expect pristine professional standards and values in the business coach, with qualities like trust and patience at the helm. Core values like integrity, faithfulness, trust, and respect should be clearly evident in the business coach, seeing you’re entrusting a great deal in their abilities. With such, you can rest assured, knowing you’re in good hands.

How long does business coaching take?

When it comes to the length of business coaching, several business coaches employ different methods to achieve results and so the length of time required may vary from one business coach to another. Even the number of sessions needed will vary from coach to coach, and may also depend on what you’re seeking help with.

For the most part, business coaches work with their clients for about 6 to 18 months. The sessions come to an end when all the goals have been reached, or whenever the client wishes the business coaching session to end. Coaches aim to work at their client’s pace and shouldn’t normally rush any decisions, or take longer than necessary working on a particular project.

Can you be coached?

Coaching is a great tool to better your business, but it may not apply to every scenario. But are you coachable? Before considering a coach, you should consider some questions:

Do you truly seek a partnership that will challenge you to think critically and more intently than you currently do? The coaching exercise’s success rests mostly not just on the coach who desires to get coaching clients, but also on the business owner. As such, you must be prepared mentally to bear the challenge.

Are you ready to encounter innovative and intuitive processes in the coaching process to bring out the best in you? This will definitely drive you out of your comfort zone, and you must be ready to explore new things and new methods of doing things; else, the coaching process will fail.

Are you genuinely excited to maximize your personal and professional potential and ability? Such excitement is a good sign you’ll be willing to explore new ideas and strategies.

Are you ready to play your part in the coaching process? Coaching isn’t a one-way process centered on the coach; it depends on the business owner’s cooperation to reap the benefits, and you must be willing and ready to participate in every step of the way.

Do you accept that growth comes from daily practice and commitment and will take time? Coaching isn’t a quick fix or an overnight wave of a wand to get the results. You must be willing to commit every step of the way to the process and develop the intended habits for success and growth, both personally and of the business.

Are you ready to be the best version of yourself? There must be that desire to be the best you can be, to maximize your potential and ability, both for personal and business advancement.

Not everyone can be coached, and if you answered “yes” to these questions, then you’re ready to work with a business coach.

Is seeking business coaching worth it?

Now, to address the elephant in the room, is it a worthwhile investment getting a business coach? Well, in the words of Merrill C. Anderson, Ph.D., from MetrixGlobal LLC:

“Coaching produced a 529% return on investment and significant intangible results to the organization. Including financial benefits from employee retention, the ROI was 788%.”

Now that’s significant.

Investing in a good coach has proven to be an excellent investment, with significant returns reflected in greater revenues and earning potential of the business. Hiring a business coach can literally change your life and the outlook of your business for the better. And it gets better.

The returns on your investment in a good business coach aren’t just financial but have other immeasurable benefits like:

Greater attainment of set goals

Increased engagement and commitment within the company

A decrease in anxiety and stress

Enhanced well-being and resilience.

Here are some interesting stats that may reveal to you just how important a business coach can be to your business.

A 2001 study by Manchester Inc. revealed that businesses that employed a business coach saw an average return of 5.7 times the amount on their investment that they paid for the coaching services

A report conducted by the Personnel Management Association revealed that executives who received both coaching and training had increased productivity by 86% compared to a 22% increase in productivity by executives who received training alone.

A Hay Group study uncovered that 40% of Fortune 500 companies make use of business coaching to train and develop their executives

A study conducted by MetrixGlobal LLC revealed that businesses who paid for coaching saw a $7.90 return for every $1.00 spent on those services

53% of business owners and executives report that working with a business coach increased their productivity

61% of owners report that business coaching increased their job satisfaction

23% of executives report that business coaching helped them reduce operational costs

22% of companies report that business coaching increased their profitability

67% of business owners and executives report that business coaching increased their teamwork skills within their business

Coaching isn’t an overnight venture, neither is it a quick fix, but the results are worth the process involved.

Are You Ready For Business Coaching?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I couldn’t handle the workload myself anymore. My partner and I discovered the way out – our first business coach.

Finding someone who could help us with quarterly planning, overall strategy, and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time

If you want to see our expanded list of 90 top business coaches, click the button below:

Want Personal Help Figuring Out How To Hire A Coach?

The fastest and easiest way to find the right coach (and to find out if coaching is really for you) is to start talking to business coaches.

I’ll ask you to answer a few questions, and then I’ll spend 30 minutes of my time with you to help you discover whether you’re a good candidate for coaching, and what type of coach would suit you best.

I’ve personally built 12 businesses, coached other business owners for 20 years and currently have a business coach of my own, so I know what it takes from both sides of the table to get a great result.

SCHEDULE 30 MINUTES ON MY CALENDAR NOW

~ Alan Melton, Small Business Coach Associates