5 Quick Ways To Improve Customer Satisfaction

customer-satisfaction

Your business’ success depends on customer satisfaction.

If you have unhappy customers, you will lose sales and clients, and end up with a bad reputation, all of which will negatively impact your business. Businesses understand the repercussions of this, which is why they do their utmost to prevent this from happening and take all measures to ensure happy customers. The possibilities for increasing customer satisfaction are numerous, and the digitalization of processes is actually simplifying them. Continue reading if this is something you’re interested in. Our goal in this blog post is to provide you with five quick ways to improve customer satisfaction.

Let’s get right to it.

What is customer satisfaction?

The concept of customer satisfaction refers to the degree of satisfaction customers have with the products, services, and capabilities of your company.

Why is customer satisfaction important?

customer-satisfaction

Customer satisfaction is one of the most important aspects of any business, regardless of its size.

A satisfied customer can bring many benefits to your business. The following are some of the most relevant ones.

1. Increase in sales

One of the main advantages of satisfied customers is the increase in sales. A happy customer, for instance, who receives exceptional support will be more likely to make a purchase from your business. Profits will therefore rise significantly.

2. Loyal clients

Clients who are happy are more likely to return again and again, thus becoming loyal clients. Having loyal clients means you will experience consistent sales periodically, allowing your business to grow. 

3. Better brand reputation

The clients who are satisfied with the products and services you provide and the services your business has provided are likely to leave positive reviews. Positive customer reviews are a powerful tool for influencing future purchases from other clients and improving the reputation of your business.

4. Free advertising

Customers who are highly likely to become loyal customers will serve as brand ambassadors. They will more likely spread positive words about your business, product, and services to their friends, relatives, and so on, or also on social media. This means you will get free advertising, which means more clients and sales.

How to measure customer satisfaction

There are multiple ways through which you can measure the satisfaction of your customers. Listed below are a few of the most reliable methods.

  • Conduct surveys

Conducting surveys is a good way to determine if there is anything wrong with your business or if you can improve your service or product in any way. These tools will allow you to ask questions to clients and potential customers and receive insightful answers. By analyzing these, you can identify the pain points in your business and take steps to improve the experience for your customers.

There is now a wide variety of survey templates available on the web. You can learn more about how to use survey templates if you’re interested.

  • Read reviews and comments on social media

Examining all reviews and comments under your social media posts is another effective way to measure customer satisfaction. Critical reviews and negative comments are all red flags that indicate that something is wrong with your product, service, or business.

Even so, you can also use negative reviews as a tool for improvement. Indeed, many bad or neutral reviews contain suggestions for improvement. If you respond to bad signals about features of your product, aspects of your service, or aspects of your business, you’ll improve customer satisfaction.

  • Analyze information from live chat and support service

In websites and apps, live chats and tickets can be a rich source of information. As part of the conversation, you can either analyze the most common requests, issues, and doubts of the client, or you can provide the client with a quick survey or review.

By taking these actions, you will be able to gain insight into how your support service is working and the level of satisfaction your customers are experiencing. 

  • Calculate and analyze KPIs for customer satisfaction

By calculating and analyzing some specific and useful KPIs, you can be more specific about the satisfaction level of your customers. The following are some of the most relevant and representative KPIs.

  • Churn rate

Churn rate refers to the percentage of clients you lose over time. A high percentage indicates poor customer retention. Although this percentage may not exactly tell you what’s going on in your business, it can be a great indication that something is amiss.

Dividing the number of customers you lost last quarter by the number you started with last quarter gives you the customer loss percentage.

  • Return customer rate

The return customer rate indicates the percentage of customers who make a second purchase from you. The higher this rate is, the better it is and indicates a higher level of customer satisfaction.

Return customers / total customers x 100

  • Net Promoter Score (NPS)

NPS measures how loyal your customers are. The Net Promoter Score measures a customer’s willingness to tell their family, friends, and colleagues about your brand’s products or services. The score is determined by analyzing the answers to all surveys you conducted.

  • Customer satisfaction score (CSAT)

The CSAT score indicates the percentage of customers who are satisfied with the company’s products or services. The CSAT score is expressed as a percentage. 100 percent would be great; 0 percent would be lousy.

This score can easily be calculated by providing clients and other people who interact with your business with a one-question survey that specifically asks them to rate their satisfaction with your products or services.

5 quick ways to improve customer satisfaction

customer-satisfaction

There are a number of ways through which you can increase customer satisfaction. Listed below are a few of the most effective ones.

  • Provide an omnichannel experience

The social media revolution has made it possible for businesses to promote their products and services across multiple social media channels and other platforms, and they should be able to provide the same level of support and experience to their clientele across these platforms as well. In addition, by exhibiting professionalism and competence on every channel, you will improve the satisfaction of your customers.

  • Offer money-back guarantee and free returns

Money-back guarantees and free returns will certainly increase sales and improve customer satisfaction. For instance, in the case of selling clothes, not offering returns or making people pay a price will discourage sales, since most people will not be sure if the clothes they choose will fit them.

Rather, clients who are able to order and change products and request a refund if the products do not meet expectations will be more likely to make purchases.

  • Pay attention to all reviews

As mentioned previously, reviews are opinions and tell about the experience your customers had using your product or service. When these are negative or neither exceptional, potential customers will be discouraged from buying from you, and they’ll most likely buy from someone else. On the other hand, positive reviews will make new customers want to buy from you. This explains why it is important to read all the reviews and pay attention to them. In many cases, they include suggestions for improvements or describe bad experiences with the product or service you offer.

Identifying all the bad aspects of your business and addressing them will keep you from losing customers, and you can improve your product and offer a better customer experience.

  • Provide exceptional customer support

Customer support refers to the service you provide when a client or potential customer contacts you about a problem with a purchase, product choice, or with their experience with your service or product.

In today’s world, customers are highly discerning when it comes to customer support services; they expect them to be fast and provide effective solutions. If your business fails to provide this service efficiently, it may result in bad reviews and unhappy customers. 

Therefore, you should invest in providing efficient support in any way you can. In order to achieve this goal, it is recommended that you create extensive FAQ pages, incorporate Live chats and chatbots, and make sure that it is available 24/7.

  • Offer loyal programs 

At some point in their journey, returning clients feel the need to be recognized as such and to be rewarded for their loyalty and their efforts. This explains why more and more organizations are adopting and implementing loyalty programs. With these programs, loyalty customers can receive specific rewards depending on how much they spend or how many times they order.

The presence of loyalty programs makes loyal clients feel appreciated and special, which strengthens the relationship between your brand and them, building brand loyalty

Conclusions on Customer Satisfaction 

customer-satisfaction

The key to business success is customer satisfaction. Increased sales, loyalty, improved brand reputation, and a good reputation go hand in hand with happy customers. Today, there are many ways through which a business can improve customer satisfaction, including excellent support service and loyalty programs. Putting into practice some of the strategies listed in this article will ensure that your business has higher levels of customer satisfaction. I appreciate you taking the time to read this article. Hope it was helpful and informative for you. If you’d like to know more about this topic, check out this blog post on five easy steps to create a killer customer success plan.

Author:

Flavia Silipo is a skilled SEO copywriter and digital marketing specialist with over two years of experience. You can find her on LinkedIn.

What’s Your Unique Selling Proposition in 2022?

Unique Selling Proposition

Unique Selling Proposition

Why should you have a Unique Selling Proposition? Competition is continually increasing.  Even if you are in a local niche business your products and services will eventually become a commodity. Then for consumers the only question is: who has the lowest price?

The good news is that you can command both customer loyalty and higher pricing. How can you do that? With a great Unique Selling Proposition.

Consumers Have Many Choices

Consumers have many choices, and they desire to quickly understand what differentiates one product/service or brand from the other. As a result, developing the correct way to position yourself and your goods/services can mean the difference between standing out and blending in. That’s why the best entrepreneurs use a unique selling proposition (USP) to guide their branding and marketing decisions.

Put in the simplest terms, the Unique Selling Proposition (commonly referred to as USP) is what sets your products and/or services apart from your competitors.

A USP Communicates the Heart of Your Business

Stated as a unique strategy that communicates the heart of your business, the USP serves as the theme of all your marketing endeavors. The question the USP answers for your client is this: “I love to purchase/order/hire from your business, instead of your competition.”

Unique Selling Proposition

A Unique Selling Proposition or USP is a company’s distinctive “hook” that tells the marketplace what sets them apart from the competition. Your USP defines the reputation and value of your company and allows you to charge higher prices than lower-value commodity products or services. Your Unique Selling Proposition is strategic and long-term, while your tactical marketing plan is short term.

Stop Your Customer from Shopping Around

Research has shown that most people check out 4-5 different businesses before purchasing goods or services. Having a magnetic USP can turn the buyer’s head. Much like curb appeal is to selling a home, a USP is crucial to making a significant first impression that results in a sale.

Your USP should tell the story of how your product or service is different or better than your competitors. It identifies your strongest values or benefits – and drives customers to choose you, not them.

Characteristics of Good and Bad USPs

 * *  Best Elements  * * * *  Worst Elements * *
Contains specific benefits or features A general statement without detailed information
Clear, easy-to-understand, simple Confusing, vague, jargon, hype (superlatives like “stupendous” or “world-famous”)
Unique and distinctive from the competition Generic, common offer. Using platitudes- “we offer quality.” Your competition is saying the same thing.
Short and concise Rambling; too long
Attention-grabbing; exciting Forgettable
Explains how you can solve customer problems Doesn’t clarify your value in solving customer needs
Uses different language than that of company or product names Repeats wording from your company name or offerings
Appealing verbiage Bland, boring wording
Focuses on benefits Just talks about features
Exhibits value, solution, or uniqueness Is really a mission statement
Is based in sincerity and commitment Says only what they think the customer wants to hear

The best USP should be truly one-of-a-kind – there’s no point in making a distinction about yourself that’s already being used by competitors. It also should be something that your customers want … and recognize as a benefit. Let’s look at a few examples that spell out the difference between better and poor:

Bad USPs

Good USPs

An email automation business uses the tagline “The ultimate solution.”

It’s a vague claim that says nothing about what makes them different.

An HVAC company – Their jingle is “There’ll be cool air at your house tonight!” Potential customers immediately get their guarantee that the service will be fast and effective.
Connect your entire workforce with <name of company>.” Focuses on a feature, not a benefit. WalMart – Has the lowest price. Not a tagline, but this megastores unwritten value proposition is undeniable.
A software firm declares “We provide systemized technological solutions for query-based operating systems in a Linux environment.” It doesn’t exactly roll off the tongue, nor is it something a customer will remember. Also, avoid “we,” “our,” and “I” as it’s company-centered, not customer-centered. Avis – Were number two, so we try harder. This promise is so believable.

Fundly Raise Money for Anything. Everybody knows what they do in a second.

Listia Get rid of old stuff. Get new stuff for free. And, it gets right to the point.

Serving the entire Southeast.” Well, they do cover some territory, but lacks the details needed to stand out. LegalShield – Worry Less. Live More. Easy to remember and is compelling. Who doesn’t want this promise?
A hair salon: “We’re a cut above the rest.” Not what you’d call unique. Tiffany – Provides the highest quality luxury items. Tiffany’s 180-year reputation is known worldwide.

So Whats Your USP?

As you can see, creating a great USP requires some soul-searching, knowledge of what your customers really want, and a bit of writing finesse.

business meeting with the team

Four Steps for Building a Unique Selling Proposition

  1. Begin by examining your company offerings from the prospect of the target market, which may be sectioned by factors like gender, age, culture, race, income level, religion, education, and so on. What does your ideal consumer actually want? Does your client station prefer lower prices, loyal customer service, an appropriate location, comfort, home delivery, etc.?
  2. Challenge yourself with questions such as “what does my goods or service offer that my competitors’ goods or services do not?” Then find out the specific advantages this provides to your consumers. If you can not provide definite answers to these questions in a few simple phrases then you probably might not be doing enough to distinguish your business products/services from your competitors in the marketplace.
  3. Create a paragraph or two that describes all the unique elements of your business.
  4. Put all of these together in a single sentence that is remarkable enough to be utilized as an advertising slogan.

You can consider these questions to ferret out your true value proposition:

  • What are the aspects of our services or products that make a difference to buyers?
  • Who is our target audience/client?
  • What are the pain points of our ideal customer?
  • What problem(s) are we solving?
  • How is your company or offerings different from the competition?
  • What do my existing clients say they like about our business or offerings?
  • Which are my company’s greatest strengths? Why do we stand out?
  • Since your company is a reflection of you, how are you unique?
  • What are the concrete, most desirable benefits that you give customers?
  • Exactly what are we selling?
  • How do we clearly and concisely state our USP?

Unique Selling Proposition

Creating a USP Where None Exists

If you’re struggling to find your own unique selling proposition, that could signal there’s something missing. Consider adding worth or uniqueness through some of these value-adds:

  • Guaranteeing your work. Providing a guarantee is a well-honored way to build trust with clientele. Potential customers see value in a company that will back up their work with a promise to make things right when a customer has a complaint about your product or service.

One distinction – a “guarantee” in this context is a verb; it offers a promise. A “warranty” is a noun; it’s a written contract.

Factors to consider when defining your guarantee:

  • Be specific. A promise of “Your satisfaction is guaranteed, or your money back” is too open-ended and open to interpretation. This generalized statement invites abuse by a client and can end with bad feelings all the way around. It could result in a poor rating on Yelp, which can be damaging to your reputation and future business.
  • It should address the main frustrations of your target customers. If you’re a hotel, guarantee what you know customers are typically concerned about.
  • Make it impressive. Avoid being too humble – make sure they know you firmly and boldly stand behind what you say.
  • Ensure you can and will back up your guarantee! If there’s a possibility that fulfilling your guarantee may not be immediate, but that it eventually will be done, then let customers know that.
  • Empower your employees to immediately honor your guarantee. Then back your employees’ decision without fail.

A Ritz-Carlton hotel was the largest client in one of my past businesses. This world-class hotel chain did not want any of their clients to walk away disgruntled because of an incident, regardless of fault. Their policy was for any employee who became aware of a problem instantly became “the owner” of the problem. Every employee was required to immediately pacify the customer with up to $2,000 worth of room upgrades, meals, concierge services, etc. without management approval! This kind of guarantee was one of the practices that made the Ritz Carlton world-class.

  • Developing a distinctive brand. Your logo, colors, fonts, and graphics can say a lot about you and draw in customers while indicating your unique selling proposition. A compelling visual identity can instantly tell a prospect who you are, what you do, and how well you do it.

Companies who do branding right:

usp

  • Dropbox. A vibrant color palette with an emphasis on imagery tells the story of their creativity and services.

USP

  • Wells Fargo. A bank that builds familiarity and subtle sophistication with its consistent use of that cherry red font and horse-drawn stagecoach. Their slogan “Together, we can go far” is splendid. What other bank trademarks can you recall?

 

USP

  • Parkinson’s Foundation. A logo that resembles a brain inside a head clues everyone immediately on its research around the neurological disorder. They use a bright blue that suggests hope and vibrancy.

 

Branding may require that you engage with a company that specializes in this field, but it can have a worthwhile return.

  • Brainstorm Your Unique Values. Gather a few team members and have a session to drive out your USP(s). Think about who your perfect customer is, what they really want, and what motivates them to buy from you.

Following are some examples of strengths, benefits, and differentiating qualities that could be the basis for your USP:

  • Lowest Cost
  • Fastest delivery
  • Highest quality
  • Always in stock
  • Dependability
  • Guarantees
  • Speed to market
  • Open 24/7
  • Craftsmanship
  • Unique design features
  • Unparalleled service
  • American-made
  • Handmade
  • Product durability
  • Selling style, glamour, or prestige

Draft Five USP’s

While all these ideas and considerations may seem obvious, the truth is that it isn’t easy to come up with that one magic USP. Don’t limit yourself to just one USP; set out to draft at least five.

If your business is in a mature industry or niche, you may have a hard time figuring out what hasn’t already been said or done. Just take a look at your business from different perspectives, or ask someone outside of your business to look at it with fresh eyes.

As soon as you decide on a strong USP, make sure that everyone knows about it. Include it in every ad, message, email, social media post, and landing page. Put it on your business card, flyers, postcards, and brochures. List it on banners and signage. Instruct your entire team to use your USP to compel customers to choose your services and products over your competitors.

Testing Your Unique Selling Proposition

usp

If you’re undecided on which is the best of your draft USPs, then try these ideas:

  • Create a landing page for each USP, then wait a bit to see which has the highest activity rate.
  • Set up a simple contest with your customers – post a numbered list of your proposed USPs. Have them write down their choice on their business card, which is put in a fishbowl. Hold a drawing after a week or a month, offering them a discount or prize.
  • At your next networking event (or two or three), show a print of your potential USPs to a few attendees and have them pick a favorite. You can thank them for their opinion with a lollipop, pen, or other small giveaways.
  • Post your USP on Survey Monkey, Facebook, or other forum and wait for the feedback. Don’t be discouraged at the negative comments – unfortunately, it’s the price everyone pays in the incognito world of the internet.
  • Email your employees to request their two cents … and ask them to weigh in with some of their USP suggestions (they might come up with a gem)!

Summary

However you find and define your unique selling proposition, it’s not just about getting more customers in the door. It’s a sure thing that you’ll learn a lot more … about your company’s purpose, direction, products, and services … about your existing and potential clients … and about building a business that has value, character, and long-lasting appeal.

6 Steps to Build Brand Loyalty

brand loyalty

How do you maintain brand loyalty? For any business, retaining existing clientele is as important as it is to acquire new ones. Thanks to ecommerce, clients today are able to compare products and services online before they can close a deal. This makes it difficult to rely on conventional methods of building brand loyalty, especially since customers are always looking for information about different products or services to inform their purchasing decisions.

Maintaining brand loyalty has become harder today since customers are always scouting for the best deals and experiences. However, once you have loyal customers, they can be highly beneficial to your business. Repeat customers are known to market a brand or business through word of mouth, and they will always make frequent purchases, and sometimes, in bulk.

The tricky part for any business is turning a first-time buyer into a repeat client. Based on numbers, only a small percentage of first-time buyers become repeat clients, which is why your company needs to invest in building brand loyalty amongst all your clients.

What Is Brand Loyalty?

Brand loyalty can be defined as the act of having clients come back to a business for products or services over an extended period instead of going to a competing brand for the same service or product. In simpler terms, it is simply the willingness of your clients to buy from your brand and not any other.

Brand loyalty has little to do with financial reasons and more to do with how your clients view your brand or how your business makes them feel as clients. This boils down to the customer’s experience when interacting with your brand to your brand’s reputation, including its values and missions.

Brand loyalty is about MuchNeeded customer retention. It measures the ability of a brand to keep clients coming back for more and the effort you put into ensuring they keep coming back after every purchase.

How to build brand loyalty

If you are looking to grow your client base and retain more clients, here are steps you can take to build brand loyalty.

Deliver value

For your customers to become brand loyal, they need a loyal brand. The best way to become a brand of choice is to ensure you deliver quality and value on all your products and services. Maintain the high quality your client is accustomed to, and strive to deliver on your client’s expectations.

Being reliable and consistent will keep your old clients and get you new ones since they will never feel the need to go anywhere else.

Focus on your brand’s mission

Once you have decided on your mission as a brand, you need to ensure you remain consistent and stick to it. Customers are more likely to remember a brand when it stands for something and spread its values whenever it engages with its followers.

Part of sticking to your brand’s mission involves identifying and using consistent branding elements like fonts, colors, and logos. Use consistent imagery like images, graphics, and styles and have a consistent tone and voice whenever you represent your brand.

Provide outstanding customer service

How customers are handled when they come to your store is a huge contributing factor to whether or not they become repeat clients.

Today, most businesses handle their customer care through social platforms and instant messaging. This has taken away physical interaction, meaning a client cannot read the body language of a service provider, which often makes it possible to judge customer service.

When offering customer service online, it is important to have well-trained customer care professionals in terms of how they approach the clients, how they talk to them, and how they respond to queries online. Part of delivering excellent customer service is to ensure a client’s issue is addressed to their satisfaction.

Reward customers with special offers and discounts

Reward programs have grown to become some of the best ways to build brand loyalty. This is a great strategy if you prefer giving incentives to make clients return to your business. Clients love free stuff or discounted goods. Offering special offers and discounts on products or services is a good way of making your client come back.

Reward programs encourage buyers to keep buying with a brand to grow their points, which can be redeemed for merchandise of other services. You can also include special birthday discounts and holiday promotions to encourage your client to keep buying.

Keep customers informed and engaged

Connecting with your clients is an essential part of making them feel appreciated and give them a sense of belonging.

One way to connect with your clients is by giving them information. This can be in the form of blogs or guides about using your products. The best information should be of value to your clients and should offer more understanding of the products or services you offer.

You can also connect with your clients and target audience through engagement. This includes answering queries on social media platforms, becoming a trusted voice in forums, and promptly replying to messages and emails from your clients.

You can use customer engagement to inform them of the latest trends, deals, and discounts. When you make your followers fans of your brand, they feel more involved in the company and thus choose to associate with it. This is how they keep coming back for more.

Encourage customer feedback

Encouraging customer feedback is an important part of building brand loyalty. When you allow your clients to offer feedback, it makes them feel important to your brand and part of your decision-making process. By encouraging them to give feedback, you give your brand a human persona that is easy to approach and ready to learn from the clients.

Ensure you acknowledge feedback, good and bad. When you get negative feedback, ensure you address the issue and keep your audience informed on the steps taken to remedy the issue. Through feedback, a brand has the potential to grow since it learns from the consumers about what they want and how they interact with your products or services.

Clients return where they feel wanted, and a business that accepts feedback and acts on it is one most clients will want to associate with.

Conclusion

For any business, investing in creating a brand worthy of customer loyalty will always pay off. By focusing on the steps highlighted in this post, you will stabilize your revenue stream and allow your business to grow in client numbers. Check out this article on Ways to Use Content Marketing.

Differentiate Your Company by Celebrating YOU! Part 1 of 3

Differentiate Your Company

How do you differentiate your company? Why is it important to differentiate your company? How effective are you communicating this uniqueness to the general public? World-class companies are able to separate themselves from their competitors in the minds of their customers.  This is one of the most powerful strategic advantages in marketing today! Marketing professionals call this particular practice “differentiation.”  We create the perception that our business is unique, different, and special.

What the “Big Boys” Do With Marketing and Branding

For example, how has Coca-Cola separated itself from its competitors?  What is so unique about its product?  The fact is there is little difference between Coke and its numerous competitors.  Coca-Cola was the original soft drink innovator.  Competitors were soon copying the product, making the “niche” cola soft drinks a commodity.

Staying Focused on Your Main Product or Service

Nevertheless, Coca-Cola wins the “cola wars” by staying laser-focused on its main product, the soft drink, while its competitors have diluted their focus and effectiveness by diversifying into other products.

Providing a Consistent Product or Service

When you think of the following names, what comes to mind; The Ritz-Carlton, Home Depot, Southwestern Airlines?  The mention of these companies immediately brings to mind a clear picture of a product.  However, each of these world-class companies sells a commodity.  What makes them stand out in a commodity-based market?  They know who they are, they determine what the customer wants, and they deliver what they promise to strategically aligned customers.  Day after day, month after month, and year after year, they provide a consistent product.

The Answer to Becoming a Commodity: Differentiation

Even though we may start out in a niche, eventually our product will likely become a commodity. As the inevitable happens, we will best serve our company by creating a unique brand that customers remember.  Let’s take a look at one method of product differentiation.  This process is built around the four following features;

  • The purpose of the owners and employees.
  • What customers want.
  • What your competitive advantages are.
  • Telling your story.

Step 1a.  Your Personal Purpose Statement

Before we go to work on differentiating our business, we should begin with differentiating ourselves!  The fact is that our Creator made each of us unique; we each have a special gift that we bring into our marketplace.  If we build our business around our unique characteristics, and the characteristics of our employees, we build from a position of strength.  Rather than trying to copy another company (although benchmarking can be very effective) we establish a sense of esteem in who we are as a team and use that as a foundation to build on.

Your Personal Mission

When I celebrated my 40th birthday, the milestone prompted me to reflect on my past and to decide on where I should be headed in the future.  Using books such as Half Time by Bob Buford, and The E-Myth by Michael Gerber, I asked myself questions such as “What is my purpose in life?” “Am I happy?”  “How do I want to spend the next 40 years?”  Having answered those questions, I developed a Personal Mission Statement.  Once I had this completed, my decisions about future endeavors became much clearer.  “Every person should have a personal mission statement,” says Bill Hopf, president of Anchor Resources, a CEO consulting firm.  “This can serve as a guiding force for your behavior and personal performance.”

Ideally, a personal mission statement has three elements: values, vision, and mission.  The typical mission statement is written on one page, and it answers the following questions;

Values-

What do you believe about ethics, spirituality, morals, customers, employees, vendors, community, etc.? How do you behave toward others? How do you treat your fellow man? What do you do to make the world a better place?  Companies that have strong values attract quality stakeholders.

Vision-

Where do you want to be in five years, ten years?  Where do you want to end up?  “We should begin with the end in mind” says Stephen Covey, author of The Seven Habits of Highly Effective People or else we may “climb the ladder of success, and then realize it is leaning on the wrong wall.” Another way to think about this is to ask yourself, “What will my obituary say about me and my life?”

Mission-

What will you do today to achieve your vision and live by your values?  Your mission should transport you from where you are to where your vision is.  In other words, it should narrow the gap between your present condition and your future aspirations.

Your purpose statement provides daily direction, purpose, and a sense of personal power.  It helps you to know what makes you a unique, valuable, important individual.  If you do not have a personal mission statement, set aside some quiet time to answer the questions above and write out your own statement.

Part 1 of 3. Read Part 2

Alan Melton co-founded and led an award-winning business before selling it to a publicly held company. He has started and led eight companies and presently serves as CEO of four growing businesses. Alan is sharing his experience with entrepreneurs and executives who want to get on the fast track to achieving their personal goals.  President of Small Business Coach & Assoc., Alan is a nationally known writer, speaker and business leader.

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