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How to Start Your Own Home-Based Business, by Amy Collett

Having your own business can be full of challenges and rewards. Yet, making the transition from a standard work routine to start your own home-based business might seem intimidating.

How to Start a Home-Based Business

Here are steps you can take to give your new venture the best possible chance.

Plan Ahead Before You Start Your Business

Starting your own home-based business is an exciting process. Yet, it also involves planning and research. Check what legal requirements are needed, as these may vary by area. Ask yourself what can help you build up your business plan. Your plan lays out goals, ambitions, and the scope of your enterprise. It doesn’t have to be intricate, but it is helpful to have a well-thought-out vision.

How Will You Market Yourself?

Think about how you will market yourself. Social media and freelancing websites are important for finding your first clients. Consider how you brand yourself, as well, as your image can be critical, especially if you get into consulting. Above all, planning can help maintain stability. It can aid in keeping you focused, helping you grow your business steadily over the long term.

Becoming a Business Consultant

start your own home-based business

No matter what type of consultant you decide to become, it’s important to have the right mindset and attitude. Your commitment to your venture must be evident to clients. If they perceive that you are less than enthusiastic about your work, it can have a negative impact on your reputation and credibility. Showcase your abilities in a portfolio of your work. If a client is hesitant, then show the skills you have through your previous projects. Starting small should be your goal. After all, it is the accumulation of successful consulting commissions that helps you build an impressive catalog.

You Should Promote Yourself

You should also promote yourself. Make sure to use freelancing sites, social media, and anywhere that you can publicize your skills. Be sure that what services you offer reflect the resources and time available to you. By being realistic, you can leave a strong impression, and that can create a loyal customer base.

Becoming a Pet Sitter

While this may seem like a surprise choice for a home-based business, it offers some advantages that can benefit a startup. Pet sitting can provide varied choices, flexibility, and steady rates of pay. You can determine your own schedule and prices while setting preferences for clients. Your comfort level is central to pet sitting. So, ensure that you choose what type of breeds you work with, their size and age. Pet sitting is as much about self-promotion as any type of business. There are plenty of dedicated websites where you can find clients and show off your own skill as a pet sitter. Additionally, do not hesitate to tell friends and family about your availability. As you build up your reputation as a pet sitter, it may be a good idea to get certified by a reputable pet-sitting organization.


Creating the Perfect Work Environment

While starting your own home-based business can seem like a dream come true, it’s important to have the right environment. This environment needs to be able to sustain the productivity you need to grow a business. Create a structure that instills professionalism and focus. Dress for work just as you would if you were heading to a typical nine-to-five. Try to have a regular time that you work, and take breaks just as you would in any job. To offset home distractions, look for space where you can focus on your work. It could be a room converted into an office or simply an area of your house that is quiet. Take advantage of office-necessary equipment, like ergonomic chairs and a filing system. Make sure that you also consider what business tools you may need. These can be invaluable and they might include many different things. From websites that aid with grammar to software that lets you create documents.



There is much that needs to be navigated before and after you start your own home-based business. You will have to plan ahead, identify the path you want to take, and create an environment that cultivates productivity. With the right preparation and structure, you can accomplish your goals and realize your ambitions.

For more marketing ideas, Amy Collett is the creator of, a website that helps professionals and entrepreneurs build and strengthen their personal brand. She is the author of the upcoming book, You, Exemplified: The Role of Personal Branding in Your Professional Life. When she isn’t helping clients boost their careers or businesses, she enjoys coaching her daughter’s soccer team and training to become a yoga instructor.

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