Outsourcing tasks has become the go-to solution for business owners who want to free up their time, save money, and make better use of their resources. There’s almost no limit to what you can outsource efficiently, but when you outsource the following positions, you’ll be able to scale your business quickly.
- Chief Marketing Officer (CMO)
Effective marketing is required for success in every industry, and that’s why it’s crucial for you to have expert marketers on your team. You can only get so far trying to do all your marketing yourself before you’ll realize you’re in over your head.
If you can’t afford to hire an in-house team, you can outsource your marketing tasks to save both time and money, but if you don’t have an experienced marketing manager leading your team, you won’t get the big results (like sales and conversions) that you deserve. No matter how talented they are, every marketing team needs direction and leadership.
Whether you hire an in-house marketing team, a remote team, or a mix, you’ll benefit from hiring a fractional CMO to manage your marketing. A fractional CMO is essentially an outsourced Chief Marketing Officer who works for you as long as you need them. You can hire them for a single project, a set period of time, or contract them as needed. The benefits compared to hiring an in-house CMO are vast, but one of the best benefits is the money you’ll save.
Not only do you get the same level of expertise (and possibly greater), but you won’t need to pay the high salary that an expert in-house CMO commands. For example, an average CMO salary might be $160,000 per year. If you hire a fractional CMO for $200 per hour, and they work 15 hours per month, that’s only $3,000 per month, or $36,000 per year. Since you don’t actually need your CMO for 40 hours per week, you’re saving money without losing out.
- Administrative roles
The most obvious tasks to outsource are mundane and simple administrative tasks, like hiring someone to manage your QuickBooks, payroll, HR, and data entry. Tasks like these will slow you down and hold you back if you try to do all of them. Even though you might feel like nobody can do them as well as you, that’s okay. Sometimes things don’t need to be done to perfection, and good enough is good enough. You can’t turn everyone who works for you into a perfectionist, so don’t worry about that. Hire the best people for the job to the best of your ability, and fire and rehire as needed.
- Leadership roles
At first, you’ll start delegating low-pay, minimum wage tasks, like administrative duties, data entry, and bookkeeping. However, after a while, that won’t be enough to move your business forward. When you reach the point where you start scaling your business, you’ll need to outsource bigger tasks, including leadership roles.
Delegating complex responsibilities, like managing sales, clients, and even business operations, is the key to scaling your business faster. It can be hard to trust others with these important tasks, especially when you’re used to doing everything yourself, but it must be done at some point if you want to free up more of your time, stop doing busy work, get some breaks in for yourself, and focus on bringing your business into alignment with your bigger vision.
- Website development
You may have noticed how easy it is to create your own website using platforms like Wix and Weebly, but that doesn’t mean it’s a good idea. If you want to grow your business, you need a professional website from the get-go. And a professional website is not just a site that looks good. It needs to be created intentionally by someone who understands what you need to be successful, in terms of content, elements, and design.
For example, there are plenty of templates that look amazing with large graphical headers, but that type of design may work against you. There’s more to building a website than simply making the layout look good, and that’s why you need to hire a professional developer.
Outsourcing is a significant key to growing your business
Delegation is something many people struggle with because it’s hard to let go of control. However, if you want to scale your business and see greater success, you’ll need to start outsourcing tasks to other professionals. You can’t do everything yourself, so the sooner you start trusting other people with responsibilities, the easier it will be to grow your business and achieve your greater vision.
