Growth is the number one goal of any business. By successfully growing your business, you’ll benefit from increased profits that you can invest in your organization or simply enjoy. But did you know that growing your small business doesn’t have to involve breaking the bank? One of the most straightforward ways to see your profits soar is by creating a solid video marketing strategy that engages your target audience while showcasing precisely what your product or service offers.
After all, according to Wyzowl’s research, 95% of marketers have said that video marketing has helped them to increase brand awareness.
So with that in mind, let’s explore exactly why video marketing is so effective and how you can use it in your growth strategy to get results (with examples!).
Video Marketing For Small Businesses
You only need to look at the success of TikTok and YouTube to see that video content is on the rise. There are plenty of reasons for the growing success of video marketing – it’s engaging, showcases your brand identity, and does an excellent job of presenting your products in much less time than it would take to describe them via a product description.
In the bustling city of Philadelphia, small businesses are continually seeking innovative methods to amplify their market presence. Among the myriad strategies available, harnessing the power of video marketing stands out as a beacon of opportunity. Leveraging the expertise of a Philadelphia full-service video production company can be the catalyst for these businesses to thrive in an increasingly competitive landscape.
Some of the best video marketing for small business ideas include product videos, explainer videos, and user-generated content videos – when one of your users creates a video about your product or service that you then share.
Using free stock footage instead of creating your own can reduce your small business’s overhead and be just as engaging for your audience.
Tips for Video Marketing for Small Business
Not sure how to craft a video that converts? We’ve got you. Follow these simple tips and transform how you market.
You can find free stock videos on many reputable sites or engage in in-house video creation that is incredibly effective and doesn’t break the bank.
1. Show your human side.
Nowadays, consumers aren’t interested in faceless corporations that don’t care about their customers or other values such as sustainability. Instead, consumers want corporations to show their human side.
The good news is that video allows you to do just that. By creating stories about your ‘journey’ or showing the perspective of a founder or team member, you create a closer emotional connection with your customers, resulting in greater trust and, of course, better sales.
2. Let customers speak for themselves.
There’s no more effective way to convince your customers that your product is worth it than having other customers vouch for you through social proof.
One of the best examples of social proof is customer video testimonials, in which customers tell stories about how they interacted with your brand and how your brand positively impacted their lives.
Suppose you’re unable to collect customer videos organically. In that case, you can enlist the help of content creators by sending them a sample of your product and asking them to leave a video review. 
3. Show them how
One of the biggest hurdles to convincing customers to buy from you is a worry that your product or service will be too complicated to use. A how-to video can do a great job of showcasing how your product or service works, squashing any doubts over its usability.
4. Share your videos far and wide.
It’s not enough to just post a video to YouTube or TikTok and hope that others do the job of sharing for you. Instead, you must ensure your video reaches your target audience’s potential access points, from your website to various social media sites.
Try to focus on where your audience lives, too. For example, if you’re aiming a product at the 40+ age range, they’re much more likely to have Facebook than TikTok.
How Small Businesses Used Video Marketing to Transform Their Strategy
How can you implement a video marketing strategy to see your sales soar?
Take tips from the pros, and look at how these small businesses have used video marketing to thrive.
Wild Deodorant
Wild Natural Deodorant – Why you should make the switch to the Wild side
One of the best ways of marketing a product is by overcoming customers’ fears. Naturally, consumers are nervous about spending their hard-earned cash on products that might not work, or they feel it has a price that isn’t justified.
Wild Deodorant is a UK-based natural deodorant brand that claims to be sustainable and effective at reducing odor.
Wild Deodorant does a great job of overcoming customer fears of anxiety with its video that aims to answer all the FAQs associated with its product.
This video concisely and straightforwardly answers questions such as ‘Does natural deodorant work?’ while displaying engaging graphics to take viewers on a visual journey.
The Botanist Gin
Wild – A State of Mind
The Botanist is a gin manufacturer that prides itself on creating artisan gins with the best-foraged materials. To cement the sense that the Botanist’s gins are made with care (and, therefore, some of the best in the business), The Botanist releases YouTube videos detailing the distilling process and discussing the lifestyle that The Botanist follows.
By creating a ‘lifestyle’ that consumers want to be part of, The Botanist makes an exclusive club that draws customers to it. This video is slightly longer (but just as engaging) that gives off a homemade yet artisan vibe, just like the company’s gin.
Video Marketing – Your New Secret Weapon
If one thing’s for sure, video marketing isn’t going anywhere soon. By failing to create a video strategy for your business, you’re missing out on many customers you could potentially attract.
Whether you use stock footage or film your own, the one thing all video content has in common is that it’s incredibly engaging and lets you get your point across much more quickly and concisely than text or images alone. And in the days when you’re battling multiple other tabs for your audience’s attention, conciseness counts.
