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Here’s How I Grew Five Businesses, and Eventually Sold One to a Fortune 500 Company.

Effective Ideas to Grow Your Law Practice

Starting and successfully running your law practice is always a rewarding project. You’re your chance to bring to life any vision you have ever had about running your own business, including focusing on just the type of clients you want, developing expertise, choosing your preferred niche, and, most importantly, being your own boss.

However, starting your own practice is not always smooth and typically presents unique challenges. According to the team of professionals at Exults, a law firm marketing agency, start-up law firms often experience challenges with budgeting, bookkeeping, and client acquisition. Here are some useful tips to grow your budding law practice.

1. Fully Utilize the Power of Search Engine Optimization (SEO)  

SEO allows you to make your organization’s website more noticeable on search engine results pages (SERPs) on the biggest search engines, such as Google. You can simply take a free online course to learn how to navigate the world of SEO. You can also contract the services of businesses that specialize in SEO services for law firms. This is one of the quickest ways to get noticed online and build your law firm.

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2. Focus on Building Great Client Relationships in Your Law Practice

Returning clients are the backbone of every great business. When you build excellent client relationships, they’ll keep returning their business and get more business by giving great reviews to their friends, family, and acquaintances. Most people will trust a lawyer recommended to them by someone they know and trust. Personal recommendations are an essential factor in building a law firm. 

Knowing this, you should build excellent client relationships with your existing clients. Make your clients feel essential during each case. Ways to do this include communicating with them regularly and providing clear updates before they request it. You should also ensure your billing system is transparent and clients are not feeling ripped off. When clients offer negative feedback, deal with it decisively and make changes. Finally, treat all clients with utmost respect and compassion. 

3. Hire and Outsource When You Need To 

When you decide to start up your law firm, you may be the only one working for yourself to create the business of your dreams. However, as business grows, you may need help. Failing to build a supportive team at the right time may lead to disappointments for your clients. 

A group of people working together could bring you to your dream faster. It will also increase your revenue. Hiring the best clients, do not wait until you are overwhelmed with your workload to begin hiring. Other times, you may need to outsource some of your workload to support your business instead of hiring. You can outsource tasks such as payroll, filing of taxes, photocopying, filing, scanning and reviewing documents. You can outsource to freelancers or other qualified professionals. Hiring new hands or outsourcing specific tasks would lighten your workload and help you focus on the most critical tasks. To outsource effectively, first, select the tasks that need to be outsourced, pick the platform on which you would outsource, and evaluate the bids to ensure you’re choosing the best option for your company before hiring someone. 

4. Pay Attention to All Incoming Leads for Your Law Practice

No business can grow without a great lead management system. You can generate all the leads you like, but you’ll lose a lot of business without an efficient lean management system. Marketing, sales and lead conversion must work seamlessly to build a successful law firm. 

Managing leads effectively includes responding to any new leads within thirty minutes of inquiry. You can hire people whose jobs solely focus on answering each incoming call. On your website, use trackable forms to learn more about potential clients who make enquiries. You can also build an efficient chatbot system. Invest in good customer relationship management software to keep track of all leads. These types of software can help you classify leads according to their prospects. 

5. Leverage the Power of Networking 

Some people are natural regarding networking; others are not good at it. However, no business can thrive without networking. You must build your network and create an effective strategy to improve your firm’s status through networking. Ways to network effectively include frequently attending bar association meetings, speaking to fellow lawyers, attending community social events, and interacting with clients and potential clients online. When you start networking, it may feel awkward to put yourself out there; however, as you keep engaging in significant conversations, you’ll begin to create some value and see the results of your networking. 

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