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Keys to Business Success

Expand your business—find and delight the right customers.

mortgage marketers, small business coach

The Psychology of Homebuying: Insights for Mortgage Marketers

Purchasing a home is a process that engages individuals both practically and emotionally. As mortgage marketers, grasping the psychology behind homebuying can offer an understanding of our customer’s motivations and
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Finding Customers

4 tips for avoiding marketing myopia in your small business

Any entrepreneur who’s had to pivot their business during the pandemic can attest: Hardship breeds innovation. We’ve seen many EMyth Clients make critical creative shifts in their business or delivery model in order to meet their customers where they were—and to keep their company alive. But now that life is slowl…

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