Landscaping | South Carolina | Coached by Alan Melton, Small Business Coach Associates
Wendell came to Alan Melton with a $3.6 million landscaping business, an underperforming business partner, and no strategic plan. Over the next several years, using a 5-year strategic plan built with team involvement, a warranty department transformation from cost center to 30% profit generator, and a systematic approach to marketing and sales, his business grew to $13 million a 400% profit increase.
Here’s how.
The Challenge
- Landscaping company stuck at 3.6 million with no strategic plan
- Partner running the business was underperforming
- Financial challenges due to an economic recession
- Employees were unmotivated with no shared vision
- Lack of effective marketing strategy
The Solution
- Buy out an underperforming partner to regain full strategic control
- Built a 5-year strategic plan with clear, measurable milestones
- Involved the entire team in shaping the company vision
- Transformed the warranty department from a cost center into a profit generator
- Developed and implemented a marketing system tailored into his target audience
Role of SmallBusinessCoach.org
- Guided the development of the 5-year strategic plan with team involvement
- Successful growth track record in various business areas, demonstrating the effectiveness of the coaching methods
- Built out the marketing and branding strategy tied to specific revenue targets
- Held Wendell accountable to milestones throughout the 5-year plan
- Brought a proven track record of scaling businesses through strategic planning.
The Results
- Sales grew from $3.6 million to $13 million
- Profit increased of 400 percent
- Transformation of the warranty department from an expense to a 30% profit generator
- Achievement of every milestone set in the 5-year business plan developed with the team’s involvement
Author Bio
Alan Melton is an Inc. 500 founder, award-winning entrepreneur, and business coach who has built or acquired 18 companies and coached more than 1,100 business owners. His companies have served elite clients including the Ritz-Carlton and the Jacksonville Jaguars. He is a Florida Governor’s Sterling Award winner and former SBA Small Business Person of the Year.
