Custom Carpentry | Orlando, Florida, with Robert/Karen | Coached by Alan Melton, Small Business Coach Associates
Robert and Karen own a custom carpentry business built on quality craftsmanship and strong client relationships.
Like many small business owners in the industry, they provide excellent services to their client, but the business itself needed more structure. Sales were holding at around $300,000, and most decisions, problem-solving, and daily tasks still ran through the owners.
They knew that their business had more potential, but growth felt unclear and exhausting.
The Challenge
Their biggest challenge wasn’t a lack of demand.
It was hiring the right team and scaling sales without feeling overwhelmed and burned out.
Robert and Karen were facing several common issues:
- Hiring felt risky and time-consuming.
- Business was too dependent on the owners.
- The business lacked a clear long-term plan.
- No time to take a day off.
- Growth felt reactive instead of intentional.
They needed help managing the business of the business, not just doing more work.
The Solution
The solution started with clarity and structure.
Together, we focused on:
- Creating a personal vision and plan.
- Creating a clear Vision, Values, and Mission.
- Building a strategic plan with short-term and long-term goals.
- Developing systems that support hiring and delegation.
- Establishing weekly priorities instead of constant rushing.
- Shifting the owner’s role from worker to leader.
This gave Robert and Karen a clear roadmap and the confidence to move forward with better decisions.
The Role of Small Business Coach Associates
Through weekly coaching sessions, Robert and Karen worked directly with Small Business Coach Associates using proven modules and strategies designed for service-based businesses.
Small Business Coach Associates helped by:
- Guiding strategic planning and goal-setting.
- Coaching through hiring and team development.
- Improving delegation and leadership habits.
- Helping track the right numbers, not the activity.
- Providing accountability and an outside perspective.
Rather than guessing, Robert and Karen have a trusted partner helping them make smarter decisions week by week.
The Results
The results were clear and measurable within 12 months.
- Sales grew from $300,000 to $830,000.
- Hired 3 strong employees.
- Added an extra day off each week.
- Customer reviews increased by 260%.
- Improved work-life balance through delegation.
Most importantly, their business became more stable, more profitable, and less dependent on them doing everything themselves.
By focusing on having systems and processes for hiring the right team and scaling sales, Robert and Karen transformed their custom carpentry business into one that supports both growth and quality of life.
With the guidance of Small Business Coach Associates, they now have a clear plan, a capable team, and confidence in the future.
Author Bio
Alan Melton is an Inc. 500 founder, award-winning entrepreneur, and business coach who has built or acquired 18 companies and coached more than 1,100 business owners. His companies have served elite clients including the Ritz-Carlton and the Jacksonville Jaguars. He is a Florida Governor’s Sterling Award winner and former SBA Small Business Person of the Year.