Custom Outdoor Living Products | Greer, SC, with Charlotte | Coached by Alan Melton, Small Business Coach Associates
Charlotte came to Alan Melton of Small Business Coach Associates working 111 hours a week, prioritizing sales over profit, and feeling like she was drowning in her custom outdoor living products business. Using the Time Mastery System, a strategic delegation plan, and a shift toward executive-level focus, Charlotte cut her work week to 47.5 hours while fixing underpricing and operational inefficiencies.
Here’s how she did it.
The Challenge
Charlotte was overwhelmed by the daily demands of running her business, leading to constant stress and struggle with burnout. Rising prices during the pandemic were not passed on to her clients. Despite her dedication and love for her business, her focus was misaligned. She prioritized sales over profits, which limited her ability to grow sustainably and manage her time effectively.
The Solution
- Use and implement the Time Mastery System to manage her time effectively.
- Development of a strategic plan to develop a clear vision.
- Delegate non-CEO level tasks effectively.
- Shift focus to executive functions such as delegation, profit analysis and employee development.
- Implement process improvements to enhance operational efficiency.
The Role of SmallBusinessCoach.org
- Provided tailored support for Charlotte, who was struggling with burnout.
- Diagnosed her problems and used coaching modules to address her concerns.
- Facilitated meetings and guided Charlotte through strategic planning and delegation.
- Facilitated plan deployment meetings with her team.
- Empowered Charlotte to take time off and refocus her efforts for sustainable success.
The Results
- Decreased her working hours from 111 To 47.5 hours a week.
- Charlotte transitioned from Burnout To Living Her Dreams.
- She was able to do self-care and addressed health problems.
- She is now able to grow her business while doing the things she loves.
- Addressed critical issues like underpricing and operational inefficiencies.
- Taking trips and enjoying time with her husband and family.
- Progressing towards greater business freedom.
Author Bio
Alan Melton is an Inc. 500 founder, award-winning entrepreneur, and business coach who has built or acquired 18 companies and coached more than 1,100 business owners. His companies have served elite clients including the Ritz-Carlton and the Jacksonville Jaguars. He is a Florida Governor’s Sterling Award winner and former SBA Small Business Person of the Year.
“My work hours dropped from 111 hours a week to an average of 47.5 hours a week”
