Beth owns a dance studio with a passion for dance and a dream to share it with others. However, Beth struggled to attract clients which resulted in inconsistent cash flow and inability to draw a paycheck for herself.
Beth knew she needed a change to turn her business around.
The Challenge
- Operating for two years without receiving a paycheck
- Maintaining a low number of clients
- Generating only $44k in sales per year
- Work-life balance with 3 young children
The Solution
- Implement a structured sales system
- Focus on a comprehensive marketing plan
- Acquire social proof that prospects can read
- Establish key performance indicators
- Search engine optimization
The Role of SmallBusinessCoach.org
- Have a well-defined marketing plan with the main goal of attracting new clients and retaining the existing ones
- Guide business owner in identifying their Key Performance Indicators
- Offer a proven structure of business systems to streamline day-to-day operations.
- Helped business owners to hire the right people for their business using an easy-to-implement hiring system
The Results
- Received a six-figure paycheck after two years of not taking any
- The number of students doubled
- Sales grew from $44k to $1M per year
- Expanded to a new studio
- Enjoying the “Freedom Stage” with sustained business growth and operational stability
Author Bio
Alan Melton is an Inc. 500 founder, award-winning entrepreneur, and business coach who has built or acquired 18 companies and coached more than 1,100 business owners. His companies have served elite clients including the Ritz-Carlton and the Jacksonville Jaguars. He is a Florida Governor’s Sterling Award winner and former SBA Small Business Person of the Year.
