Painting & Remodeling Business | Manhattan, KS | Coached by Alan Melton, Small Business Coach Associates
Cam and Cody were working 70 hours a week each and didn’t believe $1 million in sales was even possible for their painting business. Through a sales system overhaul, role clarity between partners, and a marketing strategy that leveraged their existing customer base, they hit $1 million in sales with two months still remaining in the year while cutting their hours to 30-40 per week. Here’s how.
The Challenge
- Working 70 hours a week with no defined roles
- No structured sales system to convert their existing customer base
- Sales goal capped at $675,000 with no clear path past it
- High stress from constantly reacting to emergencies
The Solution:
- Overhauled their sales process to convert more of their existing customer base
- Defined clear roles for Cam, Cody, and their team
- Implemented a strategic planning process tied to revenue targets
- Built a Time Mastery System to support the new sales structure
- Adopted a systematic approach involving the planning and building of business systems with their team to systematize processes effectively.
The Role of SmallBusinessCoach.org
- Diagnosed the gap between their $675,000 sales goal and their actual sales process
- Guided the sales system overhaul focused on converting their customer base more effectively
- Improved the sales process and social proof to command higher pricing.
- Facilitated plan deployment meetings to engage and empower employees.
- Provided structure, resources, and tailored expertise for business challenges.
- They provided practical and effective solutions to Cam and Cody’s business problems.
- Tailored coaching techniques that align with their business challenges and needs.
The Results:
- Exceed $1million in sales with 2 months remaining in the year (goal was $675,000)
- Reduced Cam and Cody’s working hours from 70 to 30-40 hours per week, significantly lowering stress levels.
- Purchased their dream homes that they enjoy with their family.
- Enhanced overall business operations and personal well-being for Cam and Cody.
- Each partner understands their unique strength and role in the company.
- Achieved enough stability to purchase their dream homes
Author Bio
Alan Melton is an Inc. 500 founder, award-winning entrepreneur, and business coach who has built or acquired 18 companies and coached more than 1,100 business owners. His companies have served elite clients including the Ritz-Carlton and the Jacksonville Jaguars. He is a Florida Governor’s Sterling Award winner and former SBA Small Business Person of the Year.
“Before, $1 million in sales seemed impossible. Our sales goal for this year was $675,000. But now we have already exceeded $1 million in sales with 2 months remaining this year.
