Please ensure Javascript is enabled for purposes of website accessibility Skip to content



Related Posts

Ready to Grow Your Business Fast?

Here’s How I Grew Five Businesses, and Eventually Sold One to a Fortune 500 Company.

video production

7 Tips For Video Production Success

Video production isn’t just about hitting the ‘Record’ button. It’s an art form that combines storytelling, technical skill, and a sprinkle of magic. Whether you’re an aspiring filmmaker or a business owner looking to boost your brand, mastering the craft can turn your vision into something compelling and memorable.   

If you’re renting a studio, you may be halfway to producing a good video, but you still need a well-thought-out approach to make the whole thing work. So, stick around and discover essential tips that will elevate your video production game.

Tip 1: Pre-Production Planning 

Planning is the backstory of any successful video project. Without it, you’re essentially flying blind, and that’s a recipe for wasted time and resources. A well-laid plan helps you anticipate challenges and allocate your resources wisely.  

Here are a few elements to consider: 

  • Script: Know what you’re going to say before you say it. A script serves as your outline, guiding you through the narrative.  
  • Budget: Money talks, and it’s saying, ‘Plan me wisely!’ Know your financial limits and allocate funds to the most critical aspects of your project.  
  • Location: Whether you’re filming in a garage or a five-star hotel, the setting can make or break your video. Choose a location that complements your message. 
  • Equipment: Don’t underestimate the power of good gear. From cameras to lighting, make sure you have what you need for the job.  

For example, if you’re planning a cooking video, your script can include brief explanations of your cooking techniques. At the same time, your budget may allocate funds for a high-quality camera to capture those details, while a community kitchen may serve as an affordable yet effective location.

video production

Tip 2: Choose The Right Equipment 

You’ve got your plan, but what about the tools to bring it to life? This section dives into the essentials: cameras, microphones, lighting, as well as some budget-friendly alternatives.


The camera is your storytelling eye. Whether you’re using a high-end DSLR or your smartphone, the key is understanding its capabilities and limitations.  

  • High-end: Great for professional shoots but can be costly
  • Mid-range: Offers a balance of quality and affordability
  • Smartphone: Surprisingly effective if you know how to maximize its features


Good audio is half the battle. A clip-on lavalier mic can work wonders for interviews, while a shotgun mic is ideal for capturing ambient sounds. Your choices can be the following: 

  • USB Mic: Affordable and easy to use
  • Lavalier Mic: Excellent for interviews
  • Shotgun Mic: Captures a broader range of sound


Lighting sets the mood and can dramatically affect the quality of your video. You’ve got two choices: natural and artificial lighting. 

  • Natural Light: Free and often beautiful but can be unpredictable. It’s great for outdoor shoots but weather-dependent.  
  • Artificial Light:  LED or softbox lights offer control but at a cost. They require equipment but are consistent and adjustable.  

Good lighting can elevate your video from amateur to professional. Besides setting the mood, it highlights your subject, making every frame more engaging. For example, soft lighting can add a warm, inviting feel in an interview setting.

Budget-Friendly Options  

You don’t need to break the bank to produce a quality video. For instance, a smartphone paired with a clip-on mic and natural light can yield impressive results without costing an arm and a leg.  

As you gear up, remember that the best equipment is the one you know how to use. So, get familiar with your tools before the big day.

Tip 3: Understand Your Audience 

You’ve got your gear and your plan, but for whom is your video?  

Are you targeting young adults interested in travel, or perhaps parents looking for educational content for kids? Identifying your target demographics helps you make informed decisions, from the tone of your video to the platforms where you’ll share it.  

Once you know who you’re talking to, the next step is to speak their language. Tailoring your content to your audience ensures that your message hits home. For example, if you’re targeting fitness enthusiasts, a video on ‘5 Quick Home Workouts’ would likely resonate more than a detailed history of gym equipment.

Understanding your audience isn’t just a one-time task. It’s an ongoing process. So, keep an eye on analytics and feedback to continuously refine your approach.

video production

Tip 4: Storyboarding 

A storyboard is a visual representation that outlines each scene, helping you and your team stay on track. With a well-crafted storyboard, you can save time and resources, ensuring you capture all the essential shots.  

Storyboard can help you have the following: 

  • Visual Guide: Helps everyone visualize the final product.
  • Efficiency: Streamlines the shooting process by outlining what needs to be done.

Creating a storyboard doesn’t require artistic genius. It’s all about clarity and focus. You can sketch it out on paper or use specialized software. To give you some ideas, the key elements to include are the following: 

  • Scene Descriptions: What’s happening in each scene? 
  • Camera Angles: How will the shot be framed? 
  • Dialogue: Any important lines to be spoken? 

For example, if you’re making a cooking video, your storyboard may outline a close-up shot of chopping vegetables, followed by a wide shot of the chef explaining the next steps.  

Essentially, storyboarding is your roadmap to a well-executed video. It helps you visualize your ideas and keeps everyone on the same page.

Tip 5: Ensure High-Quality Audio 

Clear audio is non-negotiable. Muffled or distorted sound can quickly turn off viewers, no matter how great your visuals are.  

To capture good audio, you need the following: 

  • Windshields: Use them for outdoor shoots to minimize wind noise. 
  • Sound Check: Always test audio levels before recording. 
  • Post-Production: Don’t underestimate the power of good editing. 

For instance, if you’re filming a vlog at a bustling café, a lavalier mic can help isolate your voice from the background chatter.

Tip 6: Master Camera Techniques 

Your choice of camera angle can dramatically affect how your audience perceives the scene. Here are your options:

  • Wide Shots: Good for establishing settings. 
  • Close-ups: Great for capturing emotion or detail. 

Certain moments call for specific shots. For instance, a tracking shot may be perfect for following a subject through a scene, while a static shot works well for interviews.   

You can also play with angles to capture the mood you’re going for. For example, a low-angle shot can make your subject appear more dominant or heroic, adding depth to your narrative.

Tip 7: Don’t Skip The Editing Process 

Editing is where your video truly comes to life. It’s the process of cutting, arranging, and enhancing your footage, transforming a good project into a great one.  

So, when editing, remember this: you’re telling a story.  

What’s your video about? What do you want your viewers to learn or feel? Once you know the story you want to tell, you can start to edit your video in a way that will support that story. 

But keep in mind that there is no one right way to edit a video. The best way to learn is to try different things and see what works best for you and your project. And don’t forget to use the editing tools you’re most comfortable using.


Video production is a blend of storytelling, technical prowess, and a dash of magic. From meticulous pre-production planning to the nuances of lighting and audio, each step is a building block to your final masterpiece.  

And remember, you don’t need a Hollywood budget or a team of experts to make a compelling video. With the right approach and a keen understanding of your audience, you can turn your vision into something truly memorable. 

So go ahead—roll the camera and let your story unfold.small business coach